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	<title>John McCrory</title>
	
	<link>http://johnmccrory.com</link>
	<description>Content Strategy for Marketing and Communications</description>
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		<title>Content for the aliens, and content for the sun</title>
		<link>http://johnmccrory.com/2012/10/content-for-the-aliens-and-content-for-the-sun/</link>
		<comments>http://johnmccrory.com/2012/10/content-for-the-aliens-and-content-for-the-sun/#comments</comments>
		<pubDate>Thu, 18 Oct 2012 13:11:35 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1488</guid>
		<description><![CDATA[What content on your web site is so good you'd like to share it with aliens? What content is so bad it deserves to be sent to the sun and vaporized forever?]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Handy-Dandy Content Audit Template</title>
		<link>http://johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/</link>
		<comments>http://johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 16:31:00 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content audit]]></category>
		<category><![CDATA[content inventory]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[ux design]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1415</guid>
		<description><![CDATA[A labor-saving deliverable template that can capture the key insights and recommendations of nearly any content inventory and content audit. Who needs a slide deck when you can just give your client this handy Venn diagram? Share and enjoy!]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Siri gives Apple a controlling layer between you and Google and everything</title>
		<link>http://johnmccrory.com/2011/10/siri-gives-apple-a-controlling-layer-between-you-and-google-and-everything/</link>
		<comments>http://johnmccrory.com/2011/10/siri-gives-apple-a-controlling-layer-between-you-and-google-and-everything/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 18:35:54 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Human-Computer Interface]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Siri]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1398</guid>
		<description><![CDATA[Siri has the capacity to be Apple's filter between you and the world much the way Google has been, listening to your requests and serving you with answers.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Expand Your Workflow Beyond Author-Edit-Publish</title>
		<link>http://johnmccrory.com/2011/05/expand-your-workflow-beyond-author-edit-publish/</link>
		<comments>http://johnmccrory.com/2011/05/expand-your-workflow-beyond-author-edit-publish/#comments</comments>
		<pubDate>Wed, 04 May 2011 17:19:41 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content lifecycle]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1315</guid>
		<description><![CDATA[Lately I&#8217;ve been doing a lot of thinking about workflow, drawing on my past work overseeing production of digital content in marketing and communications departments. My starting point is a recognition that when we talk about workflow, we are usually thinking narrowly about how content gets authored, edited, and published inside a content management system,...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My 4-Point Plan for Social Media Domination</title>
		<link>http://johnmccrory.com/2011/04/my-4-point-plan-for-social-media-domination/</link>
		<comments>http://johnmccrory.com/2011/04/my-4-point-plan-for-social-media-domination/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 15:05:36 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1297</guid>
		<description><![CDATA[A family member left me a voicemail the other day saying he was interested in learning how to establish his “online presence” and asked if I could spare some time to help him get up to speed with social media. He’s starting up a new business, and his request was the latest in a string...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finding Fresh Content to Share Before Your Competition Does</title>
		<link>http://johnmccrory.com/2010/12/finding-fresh-content-to-share-before-your-competition-does/</link>
		<comments>http://johnmccrory.com/2010/12/finding-fresh-content-to-share-before-your-competition-does/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 14:58:42 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[ReadWriteWeb]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1286</guid>
		<description><![CDATA[One of the most interesting tidbits in recent write-ups of Yahoo&#8217;s supposed plan to &#8220;sunset&#8221; Delicious was a sidebar on Marshall Kirkpatrick&#8217;s piece in ReadWriteWeb, which detailed a great way to use Delicious to find new content to share or write about before your competition does: How ReadWriteWeb Used Delicious For the past several years,...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Content Strategy is a Tool for Bringing the Web to Life</title>
		<link>http://johnmccrory.com/2010/12/content-strategy-is-a-tool-for-bringing-the-web-to-life/</link>
		<comments>http://johnmccrory.com/2010/12/content-strategy-is-a-tool-for-bringing-the-web-to-life/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 20:38:31 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Simon & Schuster]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1242</guid>
		<description><![CDATA[When I was a kid I spent a lot of time in museums. I could never understand why so many exhibits would break&#8211;and never get fixed. Do you remember how you would push a button hoping some audio-animatronic figure would come to life, talk and move its eyes and hands, but then nothing would happen?...]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Spiral Jetty, near Corinne, Utah</title>
		<link>http://johnmccrory.com/2010/12/spiral-jetty-near-corinne-utah/</link>
		<comments>http://johnmccrory.com/2010/12/spiral-jetty-near-corinne-utah/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 01:33:27 +0000</pubDate>
		<dc:creator>John McCrory</dc:creator>
				<category><![CDATA[Art]]></category>

		<guid isPermaLink="false">http://johnmccrory.com/?p=1232</guid>
		<description><![CDATA[Robert Smithson&#8217;s 1970 earthwork sculpture near Corrinne, Utah. Driving Directions.]]></description>
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