Jonathan Crossfield || Atomik Soapbox

Someone explain paranormal romance to me, please!

Kimota — Mon, 21 May 2012 02:17:25 +0000

Right. This has to stop. Some of you may already know that I appreciate a good ghost story. But on venturing into Dymocks today, I discovered that the horror genre has apparently been renamed Horror and Romance. The subgenre Paranormal Romance has been with us for a while now, completely baffling me with the ironic contradiction. Continue reading →

Why keeping it simple is harder than you think

Kimota — Wed, 09 May 2012 04:05:48 +0000

One of the most common mistakes of the amateur in any creative field is to assume the rules can be broken. Or worse, ignored. Never mind all those hours of study to master written grammar or artistic composition or the structure of a symphony. To them, that's just too much hard work delaying the realisation of their genius. Continue reading →

Red Alert – Social Media in Crisis

Kimota — Wed, 02 May 2012 00:45:43 +0000

This article appears in the Autumn 2012 issue of Chief Content Officer. Marketers love slapping each other on the back for the good times. But what about when disaster strikes and the social media team find themselves at the centre of an online storm? Continue reading →

Stop SEO wagging your dog of a website

Kimota — Mon, 30 Apr 2012 00:45:43 +0000

It wouldn't be right to say that I've developed a huge mistrust of SEO, but I am certainly disillusioned with the pedestal on which so many businesses and marketing teams place it at the expense of *cough* real marketing. Continue reading →

Has the art of writing become a dirty secret?

Kimota — Fri, 27 Apr 2012 01:00:28 +0000

Why is writing no longer considered an art form? When did writing a novel, the study of grammar or the craft of copy writing become separated from the broader creative arts — even literature itself? Because if you were to go into certain bookshops these days, you'd be forgiven for thinking that the creation of all those books was a guilty secret. Continue reading →