JoshRobertNay.com

What is Answer Engine Optimization (AEO) and Why Is it Trending in 2026?

Josh Robert Nay — Thu, 26 Feb 2026 04:17:01 +0000

Traditional SEO has long focused on ranking web pages at the top of search engine results to drive clicks and traffic. You targeted keywords, built backlinks, optimized meta tags, and aimed to appear in the classic blue-link results. The end goal was simple: get visitors to your site. Answer Engine Optimization Takes a Different Approach AEO is the practice of structuring and optimizing content so that AI-powered answer engines such as ChatGPT, Perplexity, Google’s AI Overviews, Gemini, and other conversational tools select and cite your information as the authoritative, direct response to a user’s question. Instead of earning clicks, you

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A Brief Look Back on How I Got Into Website Development and Digital Marketing

Josh Robert Nay — Thu, 08 Dec 2022 11:43:16 +0000

I caught the website design and digital marketing bugs in high school, when I took my very first steps into web development with an HTML coding class that I stepped out of my comfort zone to take. Over the last 18-plus years since beginning this web design and development journey, I have leveraged a wide range of modern technologies and platforms, including HTML5, PHP, WordPress/WooCommerce, Magento, and Shopify, to build dozens of websites and develop content for both businesses and individuals. Throughout this period and continuing to this day, SEO has been a major focus. My coding specialties include HTML5,

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10 Best Marketing Trends Tools to Use for Keyword Research

Josh Robert Nay — Tue, 22 Nov 2022 09:26:58 +0000

Let’s face it, SEO Keyword Research takes a lot of time. It can be a daunting task to know keywords and more importantly keyword intent, especially if you are new to SEO and you are unfamiliar with some of the tools at your disposal. Now we can discuss all of the best tools to use for keyword research itself (and this will likely be a future entry in this blog), but for today, I’m going to stick to a simple list of tools you can use to discover marketing trends — beyond the standard SEO keyword research tools that you

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Josh Robert Nay Recently Ranked #63 Best Web Design Agency in Utah

Josh Robert Nay — Wed, 06 Jan 2021 09:36:05 +0000

Josh Robert Nay starts 2021 on a high note as it was ranked #63 among all web design agencies and professional web designers in Utah, based on a web-design market-share analysis conducted by SEOlium. We are truly humbled and excited to be on this list, especially since they used data, not voting or a popularity contest, to determine rankings. In their own words… “This isn’t one of those web design contests where agency owners submit an application and then a jury decides who gets what. We had a different idea. We asked ourselves: “Who knows what’s best for the people

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What Are External Website Links and Why Are They Important to an SEO Strategy?

Josh Robert Nay — Fri, 03 Jan 2020 15:00:08 +0000

When it comes to SEO and search engine marketing in general, there are a number of metrics website administrators and owners need to be aware of. We’ve covered a few SEO topics before, but questions always seem to arise when it comes to external links. What are External Links To put it in as simple a definition as possible, external links are a hyperlinks that point to any domain outside of the current domain on which the content exists. The link itself is known as the target and the site being linked to is called the source. Major search engines

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What You Need To Know About Small Business SEO

Josh Robert Nay — Tue, 20 Aug 2019 23:38:06 +0000

SEO is one of the most important factors in determining whether your customers find your small business website, or a rival one – that makes it crucial to your company’s revenue stream. While SEO is multi-faceted and ever-evolving, I’ve pinpointed the crucial things that you need to know if you run a small business. What is SEO & why should my SME care about it anyway? SEO stands for Search Engine Optimization and it’s a tactic for getting your website to feature as high as possible in search results. Why is that important to your small business? Because the higher

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The Social Media Marketing Mistakes Small Businesses Often Make

Josh Robert Nay — Tue, 25 Sep 2018 14:41:31 +0000

In recent years, social media has established itself as one of the most successful and most-used elements of a marketing strategy. In the US, 96% of small and medium businesses say that they use social media in their marketing strategy. But all too often, small businesses make rookie errors with their social media marketing. These are extremely detrimental to your businesses health, and can actually have a negative impact on your following and sales. We’ve analyzed the most frequent social media marketing mistakes that small business make, and even chucked in some advice on how to avoid them. Read on

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Frequently Asked: How Can I Design My Own Website?

Josh Robert Nay — Mon, 17 Sep 2018 02:26:05 +0000

If you’ve decided to opt out of having your website professionally designed, then you’ve instead embarked on a journey that will end with a website you’ve completely designed yourself. Taking that first step is easy, but the rest of the trip can be difficult. Here are a few ways to make the path to self-design a little easier to follow. Use a Website Builder By far the easiest and quickest way to get your own design plans up and running is to use a diy website building service like this one. They are quick and painless options for people who

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Getting Your Personal Website Designed With You in Mind

Josh Robert Nay — Thu, 10 May 2018 04:10:36 +0000

Starting a personal blog or website can be tasking, particularly during the early design phase. This is a time when you’re just getting started, trying to find your niche, and just starting to place the building blocks that will hopefully turn into a successful website someday soon. Relying on do it yourself (DIY) website builder that sometimes fall short can add to some of the stress. After all, you just want to sit down and start typing that blog entry or sharing your site with others. Good websites take time, but great websites take a lot of time and effort.

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Getting Started in SEO: Building a Brand Worth Searching For

Josh Robert Nay — Fri, 04 May 2018 05:57:08 +0000

Even in today’s digital age, many companies and executives don’t know about that three-letter acronymn that makes all websites discoverable in search engines. Yes, SEO, or Search Engine Optimization. If you’re not familiar with SEO, then it’s recommended that you read some SEO frequently asked questions to help shed some light on the subject. Now, it’s true that SEO can and does increase sales overall. But that’s not — and shouldn’t be — its primary purpose. Instead, there are some important attributes of SEO that help businesses large or small become successful. Brand Identity Brand Identity has become a vastly

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