JP MarketingBlog | JP Marketing http://www.jpmktg.com Full Service Marketing Firm Wed, 22 Feb 2012 21:59:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Great JP Job Swap http://www.jpmktg.com/2012/02/the-great-jp-job-swap/?utm_source=rss&utm_medium=rss&utm_campaign=the-great-jp-job-swap http://www.jpmktg.com/2012/02/the-great-jp-job-swap/#comments Wed, 01 Feb 2012 19:33:55 +0000 tanya http://www.jpmktg.com/?p=1844 This morning our creative team and account management team switched job roles and came up with creative and media buys for an ...]]>

This morning our creative team and account management team switched job roles and came up with creative and media buys for an imaginary client. We thought it would be a great way to see what the people on the other side of the office actually do on a regular basis. It was enlightening, the say the least. In the end we decided to leave the media buying and creative design to the professionals…but it sure was fun!

]]> http://www.jpmktg.com/2012/02/the-great-jp-job-swap/feed/ 0 The Authentic You http://www.jpmktg.com/2012/01/the-authentic-you/?utm_source=rss&utm_medium=rss&utm_campaign=the-authentic-you http://www.jpmktg.com/2012/01/the-authentic-you/#comments Wed, 18 Jan 2012 23:51:31 +0000 tanya http://www.jpmktg.com/?p=1812 Fresno Advertising Federation luncheon, guest speaker Ann Evanston discussed various ways businesses and entrepreneurs can enhance their social media presence. While ...]]> Today at the Fresno Advertising Federation luncheon, guest speaker Ann Evanston discussed various ways businesses and entrepreneurs can enhance their social media presence.

While her entire presentation was completely thought-provoking and interesting, the biggest thing I took away from her presentation is that no matter what, we need to be ourselves in life and in business. She used the following quote from Dr. Seuss.

 Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.

No matter what type of business you are in, being yourself is the most important thing.

If you can go out and be who you are and represent yourself and your company in an honest and upfront way, there shouldn’t be anything that can get in your way of success.

Take a look at how you interact with your customers and co-workers. Are you being authentic? Are you really engaging and trying to learn?

Dr. Seuss put it best…

You have brains in your head.

You have feet in your shoes.

You can steer yourself any direction you choose.

You’re on your own. 

And you know what you know.

And YOU are the guy who’ll decide where to go.

~Tanya

Outreach & New Media Manager

]]> http://www.jpmktg.com/2012/01/the-authentic-you/feed/ 0 Look! A New Website! http://www.jpmktg.com/2011/06/look-a-new-website/?utm_source=rss&utm_medium=rss&utm_campaign=look-a-new-website http://www.jpmktg.com/2011/06/look-a-new-website/#comments Wed, 29 Jun 2011 20:51:12 +0000 admin http://www.jpmktg.com/?p=1751 Look at what we made! It’s the new JP Marketing website and we’re pretty proud of it. Take a look around and see what’s new at JP. Check out our portfolio, our new blog, our Twitter feed, our mouth-watering food pictures on the front page and our new bios. It’s all good stuff.

At the beginning of 2011, we decided to dedicate ourselves to moving forward while embracing the way we have always operated. Like a family. So we began using the kitchen as a metaphor for how we do business. The kitchen is where we congregate as a family so it seemed like a natural fit to describe how we operate with clients.

So tell all your friends about the cool new stuff in the JP kitchen!

 

]]> http://www.jpmktg.com/2011/06/look-a-new-website/feed/ 0 Pardon Us While We Shine Our Silver http://www.jpmktg.com/2011/06/pardon-us-while-we-shine-our-silver/?utm_source=rss&utm_medium=rss&utm_campaign=pardon-us-while-we-shine-our-silver http://www.jpmktg.com/2011/06/pardon-us-while-we-shine-our-silver/#comments Wed, 08 Jun 2011 23:19:00 +0000 JP Marketing http://jpmarketing.tumblr.com/post/6345094588 Our team is doing a bit of celebrating over here. We took home a National Silver ADDY® Award for our work on the Fresno Fire Department PSA Campaign.

The campaign included a series of four spots including: Pool Safety, Firefighter In Your House, Deck the Halls and Silent Killer.

High-fives to the team who worked on it:

Byron Watkins, Writer/Director
Sara Bourbeau, Producer
Anthony Taylor, Writer/Producer
Tony Bennett, Editor
Jon Neely, DP

FRESNO FIRE DEPARTMENT – POOL SAFETY from JP Marketing on Vimeo.

 

FRESNO FIRE DEPARTMENT – FIREFIGHTER IN YOUR HOME from JP Marketing on Vimeo.

 

FRESNO FIRE DEPARTMENT – CHRISTMAS 60 from JP Marketing on Vimeo.

 

FRESNO FIRE DEPARTMENT – CO, THE SILENT KILLER from JP Marketing on Vimeo.

P.S. – A few staff member’s houses made cameos as well. That’s what we call teamwork.

Enjoy!
Tanya
Outreach & New Media Manager

]]> http://www.jpmktg.com/2011/06/pardon-us-while-we-shine-our-silver/feed/ 0 Some cool thoughts on the way we are motivated as creative professionals. http://www.jpmktg.com/2011/06/some-cool-thoughts-on-the-way-we-are-motivated-as-creative-professionals-we-see-a-lot-of-takeaway-in-this-for-how-we-operate-internally-thought-it-would-be-interesting-to-you-all-as-wellanthony-taylor/?utm_source=rss&utm_medium=rss&utm_campaign=some-cool-thoughts-on-the-way-we-are-motivated-as-creative-professionals-we-see-a-lot-of-takeaway-in-this-for-how-we-operate-internally-thought-it-would-be-interesting-to-you-all-as-wellanthony-taylor http://www.jpmktg.com/2011/06/some-cool-thoughts-on-the-way-we-are-motivated-as-creative-professionals-we-see-a-lot-of-takeaway-in-this-for-how-we-operate-internally-thought-it-would-be-interesting-to-you-all-as-wellanthony-taylor/#comments Tue, 07 Jun 2011 14:08:13 +0000 JP Marketing http://jpmarketing.tumblr.com/post/6293287547 Some cool thoughts on the way we are motivated as creative professionals. We see a lot of takeaway in this for how WE operate internally. Thought it would be interesting to you all as well!

Anthony Taylor
Writer/Producer 

]]> http://www.jpmktg.com/2011/06/some-cool-thoughts-on-the-way-we-are-motivated-as-creative-professionals-we-see-a-lot-of-takeaway-in-this-for-how-we-operate-internally-thought-it-would-be-interesting-to-you-all-as-wellanthony-taylor/feed/ 0 Creative Director Byron Watkins sits in deep thought… http://www.jpmktg.com/2011/05/creative-director-byron-watkins-sits-in-deep-thought-and-wills-the-yellow-birds-of-the-office-to-do-his-bidding/?utm_source=rss&utm_medium=rss&utm_campaign=creative-director-byron-watkins-sits-in-deep-thought-and-wills-the-yellow-birds-of-the-office-to-do-his-bidding http://www.jpmktg.com/2011/05/creative-director-byron-watkins-sits-in-deep-thought-and-wills-the-yellow-birds-of-the-office-to-do-his-bidding/#comments Thu, 26 May 2011 10:08:19 +0000 JP Marketing http://jpmarketing.tumblr.com/post/5867528747 ]]> Creative Director Byron Watkins sits in deep thought and wills the yellow birds of the office to DO HIS BIDDING!!!

]]> http://www.jpmktg.com/2011/05/creative-director-byron-watkins-sits-in-deep-thought-and-wills-the-yellow-birds-of-the-office-to-do-his-bidding/feed/ 0 This is a really interesting take on crowdsourcing. http://www.jpmktg.com/2011/03/this-is-a-really-interesting-take-on-crowdsourcing-it8217s-a-topic-that-creates-some-awesome-and-very-passionate-discussion-around-our-officeone-of-the-best-parts-of-working-at-jp-for-me-is-our-abilit/?utm_source=rss&utm_medium=rss&utm_campaign=this-is-a-really-interesting-take-on-crowdsourcing-it8217s-a-topic-that-creates-some-awesome-and-very-passionate-discussion-around-our-officeone-of-the-best-parts-of-working-at-jp-for-me-is-our-abilit http://www.jpmktg.com/2011/03/this-is-a-really-interesting-take-on-crowdsourcing-it8217s-a-topic-that-creates-some-awesome-and-very-passionate-discussion-around-our-officeone-of-the-best-parts-of-working-at-jp-for-me-is-our-abilit/#comments Tue, 29 Mar 2011 09:39:42 +0000 JP Marketing http://jpmarketing.tumblr.com/post/4185553270 This is a really interesting take on crowdsourcing. It’s a topic that creates some awesome and very passionate discussion around our office.

One of the best parts of working at JP, for me, is our ability to argue and have conflict that resolves not in kowtowing or acquiescence but with understanding and knowledge. Here’s another take on an age old JP discussion.

Anthony Taylor
Writer/Producer

]]> http://www.jpmktg.com/2011/03/this-is-a-really-interesting-take-on-crowdsourcing-it8217s-a-topic-that-creates-some-awesome-and-very-passionate-discussion-around-our-officeone-of-the-best-parts-of-working-at-jp-for-me-is-our-abilit/feed/ 0 WELCOME TO JP MARKETING!!! http://www.jpmktg.com/2011/02/welcome-to-jp-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=welcome-to-jp-marketing http://www.jpmktg.com/2011/02/welcome-to-jp-marketing/#comments Tue, 22 Feb 2011 12:30:29 +0000 JP Marketing http://jpmarketing.tumblr.com/post/3448367345 Chances are you’ve reached us here via our ad in the Addy’s program. (That sounds weird. Ad. In the Addy’s. Nevermind.) Anyway, this blog will be your glimpse into the everyday life of JP Marketing. A humorous, odd, warm, delicious and sometimes scary glimpse into the office.

Keep following for more updates on the future of JP Marketing and our new philosophy on marketing! It’s sure to…stir things up. Or get things cooking. Or mix up the…nevermind, I’m just confusing you. Suffice to say, some really exciting things are brewing here at JP and we’ll be ready to share them with you soon. So stay plugged in RIGHT HERE!

Also, check out our website for details on who we are and what we do!

www.jpmktg.com

Anthony Taylor
Writer/Chief Morale Officer
JP Marketing

]]> http://www.jpmktg.com/2011/02/welcome-to-jp-marketing/feed/ 0 Addy’s Night TONIGHT!!! http://www.jpmktg.com/2011/02/addys-night-tonight/?utm_source=rss&utm_medium=rss&utm_campaign=addys-night-tonight http://www.jpmktg.com/2011/02/addys-night-tonight/#comments Fri, 18 Feb 2011 12:17:03 +0000 JP Marketing http://jpmarketing.tumblr.com/post/3366158887 The 2011 Addy’s are TONIGHT at the 1401 Grand in Downtown Fresno and we’re ALL pretty excited. MO is wearing shoes that make her 19’ tall, Gabe was less than a half hour late to work, Paul is wearing his good turtleneck, Josh is sporting his good orange knit cap and I even trimmed my beard last night. Yeah. It’s THAT kind of of excited at JP.

What I love most about the Addy’s is the opportunity to gather with other people in town doing the sort of stuff we’re doing and celebrating our cumulative work to create great advertising for businesses in Fresno and beyond. The chance to show each other that sort of work Fresno can be proud of is too good to miss.

So we won’t miss it. JP Marketing will be there IN FORCE!!! Having a rocking good time and (hopefully) bringing home a few plaques. SEE YA THERE!!!

Anthony Taylor
Writer/Producer
JP Marketing

]]> http://www.jpmktg.com/2011/02/addys-night-tonight/feed/ 0