Jumptap News, Events, Careers, and Press Releases

Mobile Insider Summit

Jumptap is hosting a breakfast presentation at 8:00AM on Thursday, February 3rd

Digital Signage Investor Conference

Wednesday, October 6th @ 11:30AM

How to Maximize the Convergence of Technologies and Platforms with Place-Based to Enhance Engagement

The future of brand experience is one where all screens are united. Whether it’s the web, social media, place-based, or mobile, what are the ways and applications to align the content, utility and engagement across all screens?

Best practices to incorporate social media
Behavioral or transactional data collection and convergence
Increase relevance and audience engagement

Generate additional value to your network of screens through media convergence.

Dan Olschwang, President & CEO, Jumptap
Stephen Randall, CEO, LocaModa
Gary Schwartz, President & Founder, Impact Mobile
Kelly Moulton, Partner, Fabian Invest & VP Marketing, never.no (Norway)

Mobile Ad Summit

Jumptap is sponsoring the largest Mobile Advertising event in North America which features the most brands and advertisers. Mobile Marketing is on everyone’s mind and we are bringing you the top media and creative agency leaders to talk about all things mobile.

AppNation

Jumptap will have a booth and lead a 45 minute breakout session. Jumptap CMO, Paran Johar will also be a speaker.

IAB Marketplace - MOBILE

Buying & Selling: Live Mobile Pitch Session

2:00 PM - 3:00 PM

Mobile is quickly becoming an integral part of the media mix, but identifying what’s optimal for a specific brand and its consumer community continues to be a challenge. In this session mobile experts pitch a major marketer on what high impact strategies the brand should be putting into play. Ever wish you could go behind the scenes at a competitor's pitch meeting? Here is your chance.

Brand:

Stephen Strong, Global Director, Interactive, Alberto Culver

Pitch Presenters:

Chris Cunningham, Chief Executive Officer, appssavvy
Paran Johar, Chief Marketing Officer, Jumptap
Erin Wilson, Specialist Sales Executive, Microsoft Mobile Advertising

Mobile Marketplace: Learn From the Solutions Experts

10:10 AM - 11:30 AM - 4, 15 Minute Workshops

Led by Evan Krauss, SVP, Business Development and Sales, Jumptap

Mezzanine Level - 2nd Floor - Promenade Suite

Join Jumptap, the largest independent mobile ad network for a discussion on the emerging interest in rich media and video in mobile. This workshop will focus on how to leverage rich media and video to drive engagement and deliver a sight, sound and motion experience. Understand why consumers and brands are turning to more robust and engaging mobile experiences with rich media and video. Attendees will walk away with valuable knowledge about ad units available in rich media and video, engagement metrics and analytics as well as benchmarks on performance.

MMA Mobile Marketing Forum

What is the Role of Ad Networks?

11:50-12:10

Paran Johar, Chief Marketing Officer, Jumptap

Mobile Monday New York June Meetup

This month we are throwing a huge summer kickoff event at 230 Fifth on the roof. Mobile Monday Brooklyn is partnering up with New York to bring this meetup to Manhattan. We are planning the event at the beginning of Internet Week, and we are also teaming up with MMA to kick off their Forum New York events. The topic is mobile advertising and we will have speakers and demos from Crisp Wireless, AdMeld, Jumptap and MMA. Each company will give a brief overview of what they do and their thoughts on the market, follow by demos on the side for more detailed conversations.

Make sure to stay until the end because Jumptap will raffle off an iPad!

Speakers:

Will Nann, National Director of Ad Sales- Crisp Wireless
Marc Theermann, VP, Mobile- AdMeld
Michael Becker, Managing Director, North America- MMA
Evan Krauss, SVP, Advertising Sales- Jumptap

Liquid Net Forum

Evan Kraus, Global Senior Vice President, Advertising Sales and Business Development will be a panelist.

MMA Women in Wireless Webinar

9am PST / 11am CST/12 PM EST

Learn about the basics of mobile marketing from three experts in the industry. If you’re new to the mobile space, or want to brush up on your knowledge, we encourage you to participate.

Agenda includes

Tools (SMS, Mobile Internet, Applications)
Mobile Marketing Campaigns (cost, budgeting and case studies)
Measuring Success (monitoring and effectiveness
Q&A

Panel Participants:

Diane Strahan, Vice President, Mobile Marketing, Registry and Media Service
Sharon Harris, Director of Global Advertising Programs, JumpTap, Inc.
Nicole Fabry, Vice President - Business Development, Mobile Interactive Group
Suni Vaidya, Moderator, - co-chair of Mentoring Committee and Board Member, dcMoMo.com

Mobile Meets Entertainment Summit

MOBILE ADVERTISING

(11:30 - 12:15)

Let’s face it – Free content & apps are always attractive to consumers. But how do you generate revenue from free? Right now mobile advertising is the leading avenue for content producers and app developers. On our Advertising Panel are the best and the brightest in the industry who will delve into the ad revenue opportunities within mobile apps and the platforms that support mobile advertising.

Jumptap CMO Paran Johar will be a panelist.

OMMA Mobile

Grilling the Metrics Vendors: When Will Mobile Numbers Add Up for Media Planners?

4:15 PM

Mobile metrics remain are a gaping hole for many marketers and advertisers, and it’s no longer enough to talk about app download numbers and call it a day. The major third party measurement players have very different methodologies for sizing a fragmented WAP market and they haven’t cracked the code at all on app usage. The panels have helped substantiate mobile as a growing marketing sector, but are they really useful as media planning metrics? Who is measuring what and how are they planning to evolve their services for the era when mobile devices overtake the PC for web access. Now that mobile is more than just an experimental buy, how can marketers use available metrics to integrate mobile into their media plans? We hear from the leading mobile metrics vendors along with agency pros to determine what we have now, how to use it and what we need for the future.

Moderator - Kathryn Koegel, Marketing Lead, Primary Impact

Panelists

David Gill, Sr Director, Mobile Media and Marketing, The Nielsen Company
Larry Harris, CEO, Ansible Mobile
Paran Johar, CMO, JumpTap
Brian Jurutka, SVP, comScore
Evan Neufeld, VP Marketing, Ground Truth
Greg Yardley, VP of Product, Flurry, Inc.

NEDMA Annual Conference

Jumptap will be hosting - Lunch with the Experts Roundtable Discussion and exhibiting.

Mobile Upfront

Jumptap is the title sponsor of the 2010 Mobile Upfront.

digiday:MOBILE

Mobile World Congress 2010 (3GSM Barcelona)

iMedia Brand Summit

Jumptap is a Spolight Sponsor of the 2010 iMedia Brand Summit.

ANA Brand Management

MOBILE MARKETING IN 2010

(11:00-12:00pm)

There are many myths about mobile planning: "nobody ever clicks," "it's just for kids," "there's no sizeable audience on the mobile internet," "planning mobile is just too darn difficult." It's not as hard as you think! Join Jumptap CMO Paran Johar as he explodes these myths and shows how you can successfully plan mobile. Jumptap will highlight case studies on the successful and not so successful campaigns, compare and contrast stand alone mobile versus integrated campaigns, explore targeting (contextual, behavioral, demographic) and how to integrate a mobile advertising buy into your overall plan.

Speaker: Paran Johar, CMO - Jumptap

Webinar - Mobile Advertising: Up close and personal with today’s consumers

Mobile Advertising: Up close and personal with today’s consumers

In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results.

Attend this webinar and learn about:

The latest in device and mobile tracking trends
Smartphones (iPhone, Android and Blackberry) what’s right for whom
Apps – should you build, buy or sponsor
Differences in reporting and conversion metrics
Clicks versus engagement and what really matters
How unique levels of targeting and rich media ad units dramatically increase responses
What’s next in creative standards and guidelines.

Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, JumpTap

Click here to register!

JP Morgan Mobile Advertising Breakfast - 8:00AM

Mobile Advertising Panel

Mobile advertising industry executives discuss the current state and future of mobile. Panelists include:

Vishal Gurbuxani, CEO, Mobclix
Alec Andronikov, CEO, Mobvoxx
Ariel Maislos, CEO, Pudding Media
Evan Krauss, Global Senior Vice President Advertising Sales and Business Development, Jumptap

Information, Marketing, Internet, Financial Technology, and Outsourcing Services Conference

Mobile Panel

2:35PM - 3:20PM - Tivoli - 2nd Floor

Moderator:

Don Peppers, Founder, Peppers & Rogers Group

Participants:

Zaw Thet, CEO, 4INFO, Inc.
Boris Fridman, CEO, Crisp Wireless, Inc.
Dan Olschwang, President & CEO, Jumptap
John Zieser, CDO, Meredith Corporation
Carl Howe, Director, Anywhere Consumer Research Yankee Group Research, Inc.

digiday: APPS

Customer Conversations: Are Apps A Shout Out or a Deep Discussion

2:45pm on Thursday, December 10th, 2009

How are today’s marketers using mobile and social apps and new digital platforms to reach the customer in innovative and interesting ways? Marketers, brands, studios and agencies share their experience and data.

Speakers:

Frank Barbieri, CEO, Transpera
Mark Levien, Executive Director of Digital Marketing Home Entertainment, 20th Century Fox
Eric A. Litman, Chairman & CEO, Medialets
Adam Soroca, Chief Product Officer, Jumptap

Mobile Marketing Forum: Los Angeles

Rich Media, Application Advertising, and the evolution of the mobile channel for the Entertainment industry

How are media companies successfully monetizing their apps with ads? Developers can make the phone respond to vibrations, location, shaking, time, and more. What features have NOT been used yet?

Moderator: Pete Distler: CEO, Mobi AdSales, LLC

Panelists:

Ujjal Kohli: CEO, Rhythm NewMedia
Eric Litman: Chairman & CEO, Medialets
Paran Johar: CMO, Jumptap
Soren Schafft: General Manager, Americas, FOX Mobile Distribution

Blackberry® Developer Conference

Stop by and visit us at the App~Promo booth (#402)!

ad:tech New York

Mobile Advertising Immersion--Takeaways from a Living Case Study
Wednesday, November 04, 2009 12:00 PM -12:50 PM

At ad:tech San Francisco this past April, one lucky brand was awarded a turnkey free mobile advertising immersion program worth more than $55,000. The goal of the program was designed to showcase the ease in launching a mobile marketing campaign and demonstrate the overall effectiveness of mobile advertising. Join executives from Jumptap, iLoop Mobile, InsightExpress, Hardee’s and their agency, Mendelsohn Zien Advertising, for a close-up look at the real-world trials and tribulations of what it took to get the mobile side of a comprehensive integrated campaign up and running—from creative to site development, media planning, execution and measurement. This group pulled it all together in less than 4 weeks and will divulge what really goes on behind those dazzling case-study presentations.

MODERATOR:Jack Philbin, Founder and President, Vibes Media

PANELISTS:

Paran Johar, CMO, Jumptap
Michael Ahearn, VP, Marketing + Communications, iLoop Mobile
Joy Liuzzo, Director of Marketing and Mobile Research, InsightExpress
Cathy Kellner-Diaz, Group Account Director, Mendelsohn Zien Advertising LLC

OMMA Mobile LA

GroupM Search Presents 10 Mobile Challenges and Opportunities Marketers Face Today

GroupM Search gets together with industry partners and peers to share with the audience 10 important topics facing mobile marketers. Issued covered will be the challenges and opportunities facing clients, platform developers, mobile search strategists, search engines, telecom providers and advertisers as they pertain to mobile marketing -- from campaign development to strategy and execution. How can all parties deliver compelling opportunities for brands and the ultimate mobile experience for consumers?

Moderator: Chris Copeland, CEO, GroupM Search, The Americas

Roundtable Panelists:

Doug McMillen, National Mobile Search Specialist, Microsoft
Michael Collins, CEO, Joule
Paran Johar, Chief Marketing Officer, JumpTap
Tim Lagrone, Mobile Search Tactical Lead, Outrider
Marc Freed-Finnegan, New Business Development, Google

Oh, No. Not Again! Will Mobile Ad Networks Make or Break Mobile Content?

Here we go again. Just as they do online, major media are starting to complain that the mobile ad networks are depressing CPMs, commoditizing ad inventory, and making it impossible for publishers to generate the revenue they need to create robust mobilized content. And yet, few sales staffs on the publisher side have the expertise or the incentive to sell mobile on their own. Publishers remain dependent on the mobile nets to rep the sites and fill the inventory. Is the mobile ad environment evolving any differently than it has online? Will the revenue from this channel be enough to finance standalone content operations or will publishers have to migrate away from the ad network model in order to monetize mobile fully?

Moderator: Kevin Ryan, CMO, WebVisible

Panelists

David Gwozdz, CEO, Mojiva
Paran Johar, CMO, JumpTap
Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press
Tony Nethercutt, VP of Sales, AdMob
Josh Schoenberg, Director of Business Development, The Weather Channel Interactive

Webinar - Mobile Advertising: Effectively target & measure your campaigns

Webinar - Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.

Here’s what you’ll learn from the webinar:

    * Trends in mobile usage
    * Diversity of consumers online
    * Mobile reach, efficiency and returns
    * iPhone’s unique advertising advantages
    * How to set up effective campaigns
    * How targeting dramatically increase response rates
    * The complexities of identification on mobile
    * How to get accurate, independent measurement of campaigns – ROI & conversion rates
    * Quick reactions from real-time data
    * Case studies

Register today and learn from the mobile experts, Jumptap and Bango about this highly effective medium and how to attain measureable results and generate more revenue!

Mobile Advertising Summit

Jumptap is proud to sponsor the first ever Mobile Advertising Summit held in conjunction with Advertising Week!

Moderated by Jumptap's CMO, Paran Johar - This day long total immersion program explores the very latest in “All things mobile.” Hear from leading practitioners in mobile advertising, content & technology. The ultimate thought leadership destination for the industry with a laser focus on monetization; best practices; and growing the business of mobile. Visit www.mobileadsummit.com for more details.

MetaPlaces: How to Monetize and Data Services

September 23: 2.30 Mobile local searching for perfection

    * How to get in the search market and stay there: Will Internet search powerhouses lead the way on mobile   or can others carve their niche?
    * How to create the ecosystem to support profitable local ad models
    * How to adapt web content for mobile applications and local advertising
    * As mobile search boxes multiply, who will ultimately access the search (targeting) data?
    * How to get the optimum result from mobile searches by compiling data sets

Moderator: Rob Groot, Principal, Evident Strategies
Greg Sterling, Editor, Local Mobile Search

Jorey Ramer, Founder and Vice President of Corporate Development, JumpTap

Kenn Raaf, Mobile Advertising, Search & Commerce Business Development, Boost Mobile
Tom Wailes, Senior Director, local product & design, Yahoo!

OMMA Global

Mobile Search - The New Here and Now for Marketing location: Alvin/Carnegie (5th floor)
With the use of smart phones skyrocketing, mobile search has become a part of everyday life for many consumers. But people search differently through their cell phone than they do from their desktop. Searches for local listings, content, and information trump commercial queries. So what are the opportunities available to marketers today through mobile search? Web giants like Google, Yahoo and Microsoft are fighting to extend their market share onto phones, while endemic providers build a new generation of search input that challenge the classic search box. How can marketers leverage local search through innovative iPhone apps, voice, GPS, and the G1 bar code product search? How do mobile search providers like Cha Cha and Medio change the game? These questions and more will be addressed by our expert panel.

Moderator Rob Griffin, SVP, Director of Search, Data and Analytics, Media Contacts US

Panelists Tim Grace, Senior Manager, Consumer Products, Apartments.com
Diana Pouliot, Director, Mobile Advertising, Google
Raj Kapoor, Global Director, Product Planning & Marketing, Mobile Advertising, Microsoft
Matthew Greitzer, VP, Search Marketing, Razorfish
Jorey Ramer, Founder and VP of Corporate Development, Jumptap

Wireless Technology Forum General Meeting

WTF General Meeting, Thursday, September 17, 6-8 pm, Ashford Club

Topic: Where is the Money in Mobile Content?

Description: There is a ton of content that is delivered to mobile devices such as ring tones, ring back tones, mobile music, photos, text, news, weather, sports and financial information. A number of companies have made arrangements with content publishers to deliver content to mobile users. Most typically, these mobile content companies install servers inside the wireless operator that, in turn, deliver the content to the user based on a subscriber request. This WTF meeting will have a keynote by Motricity, one of the largest providers of mobile content. This will be followed by a panel of other providers of mobile content.

Moderator: J. Gerry Purdy, Ph.D., VP & Chief Analyst, Mobile & Wireless, Frost & Sullivan

Keynote: Jim Ryan, Chief Strategy Officer, Motricity

Panelists:
• D.P. Venkatash, CEO, mPortal
• McPhail Hunt, Jumptap
• Cameron Clayton, VP of Mobile, The Weather Channel
• Ed Pimentl, Gpro.ws
• Jim Ryan, CSO, Motricity

Mobile Marketer Webinar: How To Set Up A Successful Mobile Performance Campaign

Wednesday, July 15, 2:00 pm - 3:00 pm ET

Attend this webinar and you will learn about:

· Differences in the mobile Web vs. PC Internet

· Trends in mobile usage and diversity of consumers online

· Mobile reach, efficiency and ROI

· Why you need to develop a mobile brand now

· How to generate more leads and revenue from your marketing budget

· How unique levels of targeting dramatically increase responses

Secrets your competitors don’t want you to know: Mobile pay-per-click has yet to ignite a ferocious battle and prices as well as returns, can far outpace its Internet brethren. It presents a great opportunity for both small and medium businesses as well as national brands to get visibility, enhance brand and drive additional business.

From brands names to no names, from small to large, from brands to agencies -- savvy marketers have already learned what to do and how to do it. They are spending less and getting greater returns – and are heroes at their jobs!

Gain competitive advantage quickly and affordably: Setting up a successful mobile performance campaign is fast and easy! You get immediate reach and measurable results at an affordable cost. You can measure effectiveness and account for every dollar; ratchet your budget spend up and down depending on your needs, and quickly generate a steady reliable source of sales leads.

In this Webinar, Lara Mehanna, director of product management at Jumptap, and Brennan Hayden, vice president of WDA, discuss the value of mobile pay-per-click and why you can’t afford to wait.

They will walk you through real-life case studies where campaign performances have achieved 300-800% increases in response and conversion rates. You’ll learn everything you need to know to get a mobile pay-per-click campaign up and running; how to use your time more efficiently, avoid costly mistakes, drive past your competitors and increase top- and bottom-line revenues

212 NYC : Dialed In: Mobile Marketing Event

The mobile marketing channel is moving from the experimental to the mainstream.
Truth be told, the digital consumer has some seriously high expectations for their level of mobile interaction. They expect that major brands and publishers should be there whenever and however they want to access them. The smarter mobile technology gets, the more the consumer will want and expect.

We’ve put together an all-star cast of innovators and influencers to help you skill up on mobile’s here-and-now potential. From personalization and targeting, defining best practices, cross platform campaigns, and dispelling the myths around planning, creative, buying and measuring campaigns – this group will help you understand what you need to do to participate and dial in to successful mobile advertising.

Moderated by Lubna Dajani, Founder Stratemerge, Inc.

Guests include:

Paran Johar, CMO Jumptap

Michael Collins, CEO Joule

Jordan Berman, Executive Director of Media Innovation at AT&T Mobility

Open Mobile Summit

June 10, 2009 4:30 pm - 5:30 pm Track B

Panel: Mobile Advertising: The key to an open mobile economy?

    * What does the mobile advertising value chain look like?
    * Can mobile advertising finance the mobile Internet?
    * The future of formats: From ‘classified’ advertising through
      to search, location based, embedded application advertisements,
      and the application as the advertisement
    * Mobile Metrics & Location: The secret to success?

Speakers:

    * Russell Buckley, VP Global Alliances, Admob
    * Paran Johar, CMO, JumpTap
    * Henry Stevens, Director Entertainment, GSMA
    * Scott Seaborn, Director of Mobile, Ogilvy Group UK
    * Hugo Barra, Global Head of Mobile Applications, Google

DigiDay: Networks

12:00pm: The Next Generation Ad Network

What are the emerging digital network models for publishers and advertisers across platforms? How will the branded, performance, video, mobile, social networks
evolve and offer more effective advertising for brands and return for
publishers? What are the bleeding edge technologies behind them?
And how has a tight economy given them life as the next big thing
for content owners and brands? Will networks shift from selling
impressions to purely selling data? Shift from site-specific to audience-centric media buying?

Moderator: Adam Broitman, Founder and Ringleader, circ.us

Speakers:

Bant Breen, President, Digital Communications, Initiative Worldwide

Paran Johar, CMO, JumpTap

Andy Monfried, CEO, Lotame

Rob Gorrie, President, Adcentricity

Search Marketing Expo Advanced

Paid Search Track 3:30 - 4:45 Time To Think Seriously About Mobile Paid Search? - Every year, it seems someone predicts that THIS is the year for mobile search. But one strong predictor of a maturing marketing is when the ad options grow. And so they are in mobile search. This session looks at mobile paid search opportunities that exist and how search marketers may want to approach them.

MMA Mobile Marketing Forum

June 2: 2:00 – 2:30

Advertising Panel: What was my ROI? The gloves come off as agencies and ad networks square off to take a hard look at who is delivering and who is falling short.

Paran Johar: CMO Jumptap

Jason Spero: VP of Marketing, AdMob

Steven Rosenblatt: VP Advertising Sales, Quattro Wireless

Quattro Wireless Paul Palmieri, President & CEO, Millenial Media

DPAC III

1:15pm: DPAC III Conference Lunch -- How to Survive and Thrive in Digital Publishing and Advertising: Industry Insiders provide insights on how to survive the chaos of today's media economy and how to thrive as we move ahead into a deeper digital publishing and advertising world. The panel will also discuss innovations in ad exchanges, and online video, as well as the opportunities and threats that smart phone-based browsing presents for digital publishers and advertisers.

Moderator: Jordan Rohan, Founder and Partner, Clearmeadow Partners.

Speakers: David Rosenblatt, President, Global Display Advertising, Google Paran Johar, CMO, JumpTap Amiad Solomon, Founder & CEO, Peer39 Michael Kelly, Digital Media Advisor and Investor Pete Spande, VP Sales, Federated Media

VisionGain Mobile Advertising and Marketing Awards

2:50 pm The role of carriers in mobile advertising: Helping or hindering?

• Identifying business models that foster the growth of mobile advertising
• Leveraging search, contextual, location and demographic information for more relevant and targeted advertising
• Driving mobile advertising by delivering a personal and relevant experience
• Gaining a sustainable role in the mobile advertising ecosystem through ad supported business models
• Understanding how operators can leverage network data to create a sustainable role in the mobile advertising value chain
• Analyzing the difference between a bit pipe and smart pipe

The Digital Media Value Chain Summit at TM Forum

Wednesday, May 6 4:00 pm - 5:30 pm

Mobile Advertising: Forget the Hype! Let’s Spotlight the Real Campaigns and Best Practices that are Changing Advertising and Face the Real Remaining Challenges.

All eyes are on a new wave of media sweeping the globe, affecting the way people of all ages engage and interact with content and mobile phones are leading the way. Agencies and brands who have figured this out early are now showcasing successful integrated and stand-alone mobile marketing campaigns with dramatically increasing relevancy and unprecedented results. While industry experts debate the fate of advertising spends during these economic times, the internet and its more interesting subset, mobile, continues to show signs of growth. Join top thinkers from interactive, integrated and mobile agencies in an enlightening discussion about the true state of mobile marketing and what agencies need from publishers, ad networks, carriers and vendors in the near term in order to start spending more money.

Led by Paran Johar, CMO of Jumptap, the group will explore:

• Opportunities and limitations of mobile ad campaigns,

• Best-in-class stand alone and integrated case studies,

• Consumer readiness and reactions,

• Campaign metrics, rich media, analytics and optimization

Participants include:

Alexandre Mars, CEO-Phonevalley and Head of Mobile , Publicis Groupe
Larry Harris, Chief Executive Officer , Ansible Mobile

OMMA Mobile

4:30 pm Resolved: Sorry, It’s Still Not Ready

When mobile marketers get out from the echo chamber of our own press releases
and have to fight for a piece of the marketing budget, they continue to get
rebuffed more often than they get embraced. Many buyers push back on mobile
hype and question its scale, ease of use, accountability and compatibility
with the rest of their marketing plan. So let’s have at it. We end this iteration
of OMMA Mobile with a lively debate. A team of unconvinced planners will defend
the proposition that mobile still isn’t ready for their serious attention and ad money.
A team of mobile marketing firms and ad networks will do their best to defend mobile
as critical platform and that it is worth more than a test.

Moderator:
Lauren Rich Fine, Research Director, ContentNext

Panelists:
Evan Krauss, Global SVP Ad Sales, Jumptap
Adam Schlachter, Senior Partner, Digital Practice Lead, Mediaedge:cia
Steven Siegel, Mobile Solutions Specialist, Microsoft Advertising

Xconomy Forum: The Future of Mobile Innovation in New England

Schedule:
Registration: 12:45 – 1:30 pm
Program: 1:30 – 5:00 pm
Networking reception: 5:00 – 7:00 pm

The Mobile Bursts will be comprised of brief live demonstrations of mobile applications and services from dynamic Boston-area businesses. Confirmed Mobile Burst presenters include:

Bitstream (demonstrating its new Bolt mobile browser)
JumpTap (demonstrating the inner workings of its mobile advertising network)
Pongr (demonstrating its cross-platform shopping price comparison engine)
uLocate (demonstrating the newest widgets for its "Where" location-based-services platform)
VMware (demonstrating its new mobile virtualization platform, MVP)

iMedia Mobile Bootcamp

While the promise of mobile marketing in an ever evolving digital landscape continues to grow, most marketers need to ensure they have a firm grasp of the fundamentals before they can take the next steps of integrating mobile into their marketing mix. iMedia created Mobile Boot Camp as a special one day event for brand marketing and agency executives that cuts to the chase of how to execute an effective mobile marketing initiative.

The Advisory Board for this special one day event is composed of industry thought leaders. The board includes:

Jordan Berman, VP Media Innovation, AT&T
Ty Braswell, Founder, Creative Digital Strategies
Adam Broitman, Director of Strategy and Ringleader, crayon
John Hadl, Managing Partner & Founder, Brand in Hand
Larry Harris, CEO, Ansible Mobile
Paran Johar, CMO, JumpTap
Gene Keenan, VP of Mobile Services, Isobar Global
John Najarian, EVP of Digital Media and Business Development, Comcast Entertainment Group
Tony Nethercutt, VP of Sales, AdMob
Steven Rosenblatt, VP of Advertising Sales, Quattro Wireless
Zaw Thet, CEO, 4INFO, Inc.
John Vail, Dir., Interactive Marketing & Media Group, Pepsi-Cola North America
Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive

ThinkMobile: Mobile Content & Marketing Strategies

2:10pm–3:00pm Meet the Mobile Ad Networks

Case studies from the mobile-dedicated provider perspective

Moderator: Steve Smith, Mobile Insider Columnist, Mediapost
Speakers:   Steven Rosenblatt, Vice President of Advertising Sales, Quattro
                  Wireless
                  Eric Eller, Senior Vice President, Client Solutions, Millennial Media,
                  Inc.
                  Patricia Clark, Regional VP of Sales, 4INFO
                  Paran Johar, CMO, Jumptap
                  Brian Murphy, Eastern Regional Sales Director, AdMob
                  Robert Walczak Jr., CEO & Founder, Ringleader Digital
                  Andy Miller, CEO, Quattro Wireless

As mobile has proved to be a unique channel, how will the dedicated mobile ad networks keep differentiating themselves? Panelists will offer case studies on the effectiveness of mobile media buying, and illustrate current opportunities for mobile marketing and advertising, as well as the best approaches for the agencies and brands to deliver the mobile message. How will publishers profit from this and are publishers really profitable in mobile today? Are mobile ad networks truly an effective way to monetize a media business for mobile? Why not just use a large existing ad network that also extends over to mobile? With the latest generation of devices rendering full html pages, how do the dedicated mobile ad networks fit in the game? This session will deliver the key differentiation elements that will make mobile advertising more prevalent in 2009.

The Mobile Marketer Roundtable

8:30am: The Mobile Marketer Roundtable: The Elephant in the Room:The Economy: What impact will it have (or won't have) on mobile? And how can marketers can use mobile to gain the edge in a down market? How does an agency and marketer justify spending on an emerging media platform such as mobile in such turbulent times? And will brands spend more on Mobile this year? How does a brand value the mobile consumer and the ROI associated with it? And how are brands integrating mobile into other channels? What are the current barriers for scale? Is it the technology? The carriers? The consumer? The advertiser? The marketers, carriers, technology execs, and buyers debate and reveal the issues and what the future holds for mobile.
Moderator: Dan Frommer, Senior Editor, Silicon Alley Insider

Speakers:
Jordan Berman, Executive Director, Media Innovation, AT&T Mobility
Mitch Paletz Head of Premium Publisher Partnerships, Nokia Interactive
Maria Mandel, Senior Partner, Executive Director Digital Innovation, Ogilvy
Brad Bostic, Co-founder & Director, ChaCha
Jorey Ramer, Founder and VP Corporate Development , Jumptap
June Bower, VP of Marketing, Cisco-WebEx

Mobile World Congress in Barcelona: Crossing the Chasm to Strategic Spend

Discussion about creating value for brands, what they want and how companies have delivered on their requirements.

Moderator: Paran Johar, CMO Jumptap
Timo Ahopelto, Head Business Strategy and Advertising Solutions Blyk
Cenk Serdar, Chief VAS Management Officer Turkcell
James Davies News International
Todd Tran, CEO Joule
Valerie Itey, Mobile Marketing Director, Universal McCann Digital
Antonio de la Rosa Breva, Consume & Online Marketing Officer Microsoft

Media Bistro: How to Create a Potent New Media Mix

Outlining a marketing strategy can be the most important decision a company makes during tough economic times. What is the best new media mix for the current environment to engage both existing and new customers? Join mediabistro for an event that will examine the most effective ways to market online and where you should be putting your resources. You'll learn:

--What's working in online advertising
--Marketing through social media
--How search affects your brand
--How to build mobile into your strategy
and more

OnMedia NYC

Unleashing Mobile Media & Advertising
How will mobile advertising grow from a work-in-progress to meet its mass-market potential?
   Moderator: Mark Newhall, Co-Founder, IdealWave Solutions & INMobile.org
   Lars Albright, Co-Founder & VP Biz Dev, Quattro
   Michael Chang, CEO, GreyStripe
   Michael Kurtzman, Managing Director, Sybase 365
   Paran Johar, CMO, JumpTap

Internet2Go Conference

Panel: Removing Roadblocks to Mobile Marketing
Where are media planners and buyers today in their thinking about mobile? What do they need from publishers, ad networks and vendors in the near term in order to start spending more money? This panel will provide a forum for discussion of these fundamental and critical issues, necessary to move mobile advertising and marketing into the media mainstream.

Speakers:
Paran Johar, CMO, JumpTap
Michael Ball, Director of Marketing, iconmobile
Niles Lichtenstein, Manager of Mobile Strategy and Integration, Ansible Mobile
Jon Kaiser, Digital Marketing, Strategy and Training

Mobile Mondays: Compelling Mobile Business Models

Speakers from early, mid- and late-stage Boston-area mobile companies will discuss their current business models, how that model has evolved over time, and the impact of the current economic climate.

Current Speakers:

Keynote: Jeff Glass - Bain Captial Ventures

Mihael Mikek, President and CEO - Celtra

Bryan Barletta, Director of Marketing - AppVee

Justin Siegal, CEO – MocoSpace

Jorey Ramer, Founder and VP Corporate Development – JumpTap

David Nowicki, VP Marketing and Product Management - Airvana

Jumptap Mobile STAT Report Maps the U.S. as Android vs. iOS

CAMBRIDGE, Mass. — August 5, 2011 - New data from Jumptap, the leader in targeted mobile advertising, shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS. California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use. Blackberry use, which over-indexed in New York, was also included in the geographic data. This new data establishes an evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems.

Jumptap Auto Research Shows Mobile Devices Growing 15 Times Faster Than Online

When consumers want to learn more about a vehicle or car maker, they are reaching for their mobile devices at an astonishing rate. Data released today from a study from Jumptap, the leader in targeted mobile advertising, and based on data from comScore, found that traffic to mobile automotive sites is increasing at a much greater rate than their online counterparts. While visitors to online auto sites are growing at 30 percent year over year, visitors to mobile auto sites have grown 463 percent, more than 15 times the rate of growth for online visitation.

Jumptap MobileSTAT (Simple Targeting & Audience Trends): More than a Third of Jumptap Performance Campaigns Direct Consumers to Actions Rather than Web Sites

May 2011 data released today by Jumptap, the leader in targeted mobile advertising, found that while the primary function of mobile ads has been to drive U.S. consumers to the Web, many campaigns are increasingly setting their sights elsewhere. The May Jumptap monthly data report, entitled MobileSTAT (Simple Targeting & Audience Trends), found that 34 percent of performance focused campaigns are set to initiate a call or download, rather than direct the user to a web site.

Jumptap Extends Technology Leadership with its 14th U.S. Patent

Jumptap, the leader in targeted mobile advertising, announced that it has been awarded its 14th patent issued by the United States Patent Office. The patent, #7,970,389, is titled “Presentation of sponsored content based on mobile transaction event.”

Jumptap Launches STAT (Simple Targeting & Audience Trends) Report

April data released today by Jumptap, the leader in targeted mobile advertising, found that despite the continued buzz about apps, U.S. consumers spend more time engaging with mobile web on their phones than apps that are ad-supported. The Jumptap monthly data report, entitled STAT (Simple Targeting & Audience Trends), found that more than 58 percent of mobile internet users are getting content through their browser versus 42 percent via ad-supported apps.

Jumptap Closes $25 Million Financing Round

Jumptap, the leader in targeted mobile advertising, today announced the completion of a $25 million financing round. Existing investors including AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP, as well as several new investors, participated in the round. The capital will be used to accelerate company growth through product and technology development, and staffing to support increasing client demand.

Jumptap Names Regina Sebring Vice President of Publisher Partnerships

Jumptap, the leader in targeted mobile advertising, today announced that Regina Sebring has joined the company in the newly created position of Vice President of Publisher Partnerships. Sebring will be responsible for fostering current publisher and application developer relationships as well as building new alliances that will drive Jumptap’s corporate goals.

Jumptap Awarded 13th U.S. Patent in 22 Months

Jumptap, the leader in targeted mobile advertising, announced that it has been awarded its 13th patent issued by the United States Patent Office on March 22, 2011. The company has a broad portfolio of issued patents relating to targeting and user interactions on mobile devices.

Jumptap Partnerships Offer Advertisers Largest Open Rich Media Platform

Jumptap, the leader in targeted mobile advertising, today announced partnerships with five top rich media providers to deliver the most comprehensive range of rich media solutions and simplify the process for mobile advertisers. Partnerships with Celtra, Phluant Mobile, and PointRoll, as well as Crisp Media and Medialets, allow Jumptap to deliver the most comprehensive range of rich media solutions for big brand campaigns across its network of 8 billion impressions per month.

Jumptap Names Jared Hand Vice President of Sales

Jumptap, the leader in targeted mobile advertising, today announced that Jared Hand has been named Vice President of Sales. Hand brings extensive digital sales experience to Jumptap, having led successful sales teams at a variety of industry leading companies including Gorilla Nation and Clear Channel. The new appointment is the latest in a series of hires for Jumptap, as the rapidly growing company has added over 23 professionals since the beginning of 2011 from companies including Apple, IAC, Time Inc, and Maxus.

Jumptap and DIGIDAY Research Reveals Mobile Advertising Adoption Moves Mainstream

Jumptap, the leader in targeted mobile advertising, today announced results from the first “State of Mobile Advertising” survey developed in conjunction with DM2 Media, publisher of leading advertising blog DIGIDAY: Daily. Jumptap CMO, Paran Johar, presented the findings during a keynote session at the DIGIDAY: Mobile conference in Los Angeles.

Jumptap Extends Technology Leadership with Four New U.S. Patents

Jumptap, the leader in targeted mobile advertising, today announced that it has added four new patents issued by the United States Patent Office. The company now has a portfolio of 10 issued patents relating to targeting and user interactions on mobile devices.

Jumptap Enters Technology Alliance With cyber communications inc.

Jumptap, the leader in targeted mobile advertising, today announced an agreement to enter into a capital and business alliance with cyber communications inc. (“cci”), Japan's leading media representative company wholly owned by Dentsu Inc. Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.

Targeted Mobile Ad Leader Jumptap Names Todd Anderman Chief Media and Revenue Officer

Jumptap, the leader in targeted mobile advertising, today announced that Todd Anderman has been named Chief Media and Revenue Officer. Anderman brings extensive experience leading successful digital businesses for major media companies. He will continue in his current role as SVP Digital Media at Hachette Filipacchi Media through the end of 2010. He will become Chief Media and Revenue Officer at Jumptap on January 1, 2011 and will remain in NYC.

Mobile Ad Leader Jumptap Names George Bell CEO

Jumptap, the leading provider of mobile advertising solutions, today announced that George Bell has been appointed CEO and member of the Board of Directors. Former CEO Dan Olschwang will remain on the Jumptap Board.

Advertising Week Mobile Ad Summit Unites Agency & Brand Leaders

The Mobile Ad Summit, North America’s premier gathering of decision-makers from within and beyond the growing mobile community returns to Advertising Week on Tuesday, September 28th. Launched in 2009 by the Mobile Advertising Institute, the 2010 agenda includes such industry leaders as Michael Roth, Chairman & CEO, Interpublic Group; Patrick McKenna, Marketing Manager, BMW North America; Rick Boyko, Director, VCU Brandcenter; Elizabeth Harz, Senior Vice President, Electronic Arts; and Nick Law, Chief Creative Officer, R/GA.

Jumptap Debuts $4 Million Passport to Freedom Program For Mobile App Developers and Publishers

Jumptap, the leading provider of mobile advertising solutions, today announced its Passport to Freedom Program designed to help mobile app developers and publishers seeking a reliable source of revenue amidst the ongoing battles between Google and Apple. The new program empowers mobile app developers and publishers to increase their revenue using the industry's most comprehensive array of ad solutions that run across any device — including iPhone, iPad, iPod Touch, Android, and BlackBerry — all from one ad network and one single point of integration.

Jumptap Adds Video to Leading Independent Mobile Ad Network

Jumptap, the leading provider of mobile advertising solutions, today announced the addition of video to its premium mobile ad network. A pioneer in mobile advertising, the addition of video uniquely positions Jumptap as the only network to offer all mobile advertising solutions including search, display, rich media, video and in-app advertising – all from one platform. In addition, Jumptap is also announcing a technology partnership with iVdopia for pre-app interstitials and Limelight Networks, Inc (NASDAQ:LLNW) for in-stream video, including pre roll, mid roll, post roll.

Jumptap Announces Mobile Ad Industry's First Unified Rich Media Platform for Mobile Apps and Web

Jumptap, the leading mobile advertising solutions provider and largest independent mobile ad network, today partnered with Medialets and Crisp Wireless to create the industry's first Unified Rich Media Ad Platform that delivers the broadest array of highly-engaging, rich media ad units for mobile apps and the mobile Web. The combination of these leading mobile ad providers increases the value of mobile apps and sites while providing advertisers with the most engaging mobile campaigns. This advancement gives advertisers and publishers a single point from which to run diverse rich media ad units across multiple devices, technology platforms, browsers and publishers – all from one ad network. In addition, Jumptap's published open standards allow any rich media provider to plug into its ad network.

Jumptap Evolves Largest Mobile Ad Network for "Age of Consumer Intelligence"

Jumptap, the leading provider of mobile advertising solutions and largest mobile ad network, today announced that it will implement a new platform feature that enables mobile consumers to manage their own profiles for a more personalized brand experience. The new feature -- scheduled for release mid-year -- is an industry first, advancing Jumptap's lead in providing superior performing advertising solutions powered by "consumer intelligence." It also signals a mobile advertising market shift, away from an increasingly siloed world of competing mobile advertising platforms to a single, open platform with the consumer in control.

Sixth U.S. Patent Issued to Jumptap In Eleven Months

Jumptap, the leading mobile advertising provider and the largest independent mobile ad network, today announced that it was awarded Patent No. 7,702,318 by the United States Patent Office on April 20, 2010. The patent relates to a computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of...

Fifth U.S. Patent Issued To Jumptap In Nine Months

Jumptap, the leading mobile advertising provider and largest independent mobile ad network, today announced that it was awarded Patent No. 7,676,394 by the United States Patent Office on March 9, 2010. The patent relates to an automated bid management system for dynamically managing bids for presentation of mobile content on a mobile communication facility operated by a user paying for use of the mobile communication facility with a wireless communications provider, wherein the mobile communication facility consists of a mobile phone, a cellular phone, or satellite phone, the system comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of...

Jumptap Launches Self-Service Application for Mobile Application Developers and Publishers Who Want to Turn Traffic Into Dollars

Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Jumptap Issued Fourth U.S. Patent in Eight Months

Jumptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010. The patent relates to a computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users.

Jumptap Unveils First Mobile Advertising Solution For Apple’s Tablet

Jumptap, the leading mobile advertising solutions provider, today announced the industry’s first integrated mobile advertising solution for the new Apple tablet. Brand and performance advertisers, publishers, and application developers now have a mobile ad solution that works across multiple devices regardless of form factor – maximizing ROI, reach, and relevancy.

Leading Mobile Advertising Players Join Forces to Support Relief Efforts in Haiti

Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.

Media and Start-Up Veteran Kevin Fortuna of AKF Partners Joins Jumptap Board of Directors

Jumptap, the leading provider of targeting and mobile advertising solutions, today announced that Kevin Fortuna has joined the Board of Directors. Fortuna is a media and start-up veteran with deal-making and C-level management experience at both Fortune 500 and smaller companies. As a partner at AKF Partners, Fortuna focuses on helping hyper-growth companies scale and succeed.

Jumptap and Sellbranch Partner to Meet Accelerating Demand for Industry Leading Mobile Advertising Solutions

Jumptap, the leading provider of targeting and mobile advertising solutions, today announced a partnership with Sellbranch, the leader in revenue optimization for publishers and high trafficked online destination sites, as their exclusive partner to further drive the expansion of Jumptap’s leading mobile advertising solutions in the Nordic regions.

Jumptap och Sellbranch i partnerskap för att skapa ledande mobil marknadsföringsaktör på den svenska marknaden

Jumptap och Sellbranch i partnerskap för att skapa ledande mobil marknadsföringsaktör på den svenska marknaden Jumptap, som är USAs ledande mobilmarknadsföringsaktör och Sellbranch AB, Keynote Media Groups (publ.), snabbväxande dotterbolag som optimerar effektivitet i all form av digital annonsering, har idag skapat ett partnerskap där Sellbranch med exklusivitet representerar Jumptaps lösningar på den Nordiska marknaden. Som en del av partnerskapet tar Sellbranch över personal och den befintliga verksamheten.

Third U.S. Patent Issued to Jumptap

Jumptap, the leading targeting and mobile advertising solutions provider, today announced that it was awarded Patent No. 7,603,360 by the United States Patent Office on October 13, 2009. The patent relates to a computer-implemented method for presenting user characteristic and location influenced search results via a display of a mobile communication facility.

Mobile Ad Summit Debuts During Advertising Week

The first ever Mobile Ad Summit will take place during Advertising Week, North America's premier and largest gathering of cutting edge communications leaders on September 22, 2009 from 8:30 a.m. to 4:00 p.m. at the Times Center Hall in New York City.

Second U.S. Patent Issued to Jumptap

Jumptap, the leading mobile advertising and solutions provider, today announced that it was awarded Patent No. 7,577,665 by the United States Patent Office on August 18, 2009. The patent relates to a computer-implemented method for presenting user characteristic influenced search results via a display of a mobile communication facility.

tapMatch named "Best Search Engine Ad Platform" by Search Engine Watch

CAMBRIDGE, MA (Business Wire) - August 13, 2009 – Jumptap, the leading provider of mobile advertising and targeting solutions, announced today that tapMatch has been named the winner in the annual SEW Awards' "Best Search Engine Ad Platform" category at the Search Engines Strategies Conference being held August 10 – 14 in San Jose.

Jumptap Is Industry's Fastest Growing, Highest Quality Mobile Ad Network

Jumptap, the leading provider of mobile targeting and advertising solutions, today announced its continued market leading growth and major milestones. The Jumptap Premium Mobile Ad Network now reaches a unique audience of over 22 million – 42% of all US Mobile Web Users according to a recent Nielsen report¹.

Yahoo! Advertising Veteran David Karnstedt Joins Jumptap Board of Directors

Jumptap, the leading provider of mobile advertising solutions, today announced that David Karnstedt, president and CEO of Efficient Frontier, has joined its Board of Directors. Karnstedt has had a high profile career in both search and display advertising and his experience includes establishing many significant industry firsts.

Jumptap Launches Hardee’s Mobile Campaign for Their New Biscuit Holes

Hole-y moley! Hardee’s® is adding a sweet and petite new item to its delicious line of Made From Scratch™ biscuits – Biscuit Holes. The new hole needs a name and Hardee’s is asking customers to name its holes through an integrated multi-platform, customer-interactive promotional campaign and mobile is high on the menu!

US Patent Issued to Jumptap for Presenting Advertisements on a Mobile Communication Facility

Jumptap, the leading mobile advertising solutions provider, today announced that it was awarded Patent No. 7,548,915 by the United States Patent Office on June 16, 2009.

Jumptap Wins Gold 2009 MAMA Award for Best Mobile Ad Network

Jumptap, the leading mobile advertising solutions provider, today announced it has been named the winner of the 2009 MAMA Award for Best Network for Delivery of Mobile Advertising at the Visiongain Conference and Awards Gala Dinner which was held May 7th, at the prestigious Charing Cross Hotel in London. Paran Johar, CMO of Jumptap presented “The Ten Myths of Mobile Advertising” at the conference and accepted the award on behalf of the company at the awards reception.

Jumptap and ad:tech Launch Jump2Mobile - Mobile Advertising Immersion Giveaway

Jumptap, the leading mobile advertising solutions provider, and ad:tech expositions, the leading conferences and exhibitions organizer for the global marketing community, today announced a joint initiative to offer a free mobile advertising immersion program worth over $55,000 to attendees at the MobileMix conference, co-located at ad:tech San Francisco.

Jumptap Unveils tapMatch, Industry's Most Advanced Mobile Advertising Pay Per Click Performance Advertising

Jumptap, the leading mobile advertising solutions provider, today announced tapMatch, its pay-per-click (PPC) performance mobile ad marketplace. Brand and performance marketers bid on keywords and categories to run ads that appear on mobile web pages, above search results and in applications including iPhone. Combined with the power of advanced search technology for contextual targeting, advertisers can maximize performance by reaching consumers searching for or browsing mobile content.

Jumptap, iLoop Mobile, and InsightExpress Team Up at iMedia Mobile Bootcamp to Announce Mobile Advertising Giveaway

Jumptap, a leader in mobile advertising; iLoop Mobile, a leader in mobile services and technology for interactive mobile marketing and mobile content delivery, and InsightExpress, a leading digital marketing research firm, announced the Jump2Mobile Giveaway of two free mobile campaigns at the iMedia Connection Mobile Boot Camp on Saturday, March 21, 2009 in Bonita Springs, Florida.

Jumptap Announces Upcoming Schedule of Events

Jumptap, the leading mobile search and advertising solutions provider, today announced participation in the following upcoming events with the mobile advertising communities.

Skweezer and JumpTap Partner to Enhance Mobile Search Experience

Skweezer, Inc., and JumpTap, the leading mobile search and advertising solutions provider today announced that Skweezer’s mobile content optimization technology will be available with JumpTap’s mobile search implementations for top-tier wireless carriers.

3 indgår partnerskab med JumpTap

3 indgår nu et eksklusivt partnerskab med JumpTap, der er førende inden for markedsføring og søgefunktioner til mobilen. JumpTap skal levere en samlet løsning af annoncering, kampagner og afrapportering til 3’s indholdsportal, Planet 3. Med aftalen bliver Planet 3 en del af JumpTaps hutigt voksende Premium Mobile Ad Network.

3 Denmark Teams Up with JumpTap as Exclusive Mobile Advertising Partner

JumpTap, the leading mobile search and advertising company, today announced it has been selected by 3 Denmark as their exclusive strategic partner for mobile advertising. Through the partnership, JumpTap will provide complete end-to-end services, including ad sales, campaign management, reporting and ad serving. The partnership adds the popular Planet 3 portal to the fast growing JumpTap Premium Mobile Ad Network.

JumpTap Unveils ADtap for Publishers

JumpTap, the leading mobile search and advertising solutions provider, today unveiled ADtap™ for Publishers. The solution offers mobile publishers, media companies and iPhone application developers a powerful means to monetize their traffic and streamline sales to brands and agencies. It gives advertisers the most effective ways to reach consumers on premium mobile websites and properties.

JumpTap Wins Eighth Annual EContent 100 Award

JumpTap, the leading provider of mobile search and advertising solutions, today announced that it has been named in the mobile content and search engine and technology categories to the Eighth Annual EContent 100 List of Companies that Matter Most.

Obama Maintains Huge Lead in Survey of Mobile Web Users

In the second series of a groundbreaking, innovative survey conducted via mobile phones, Democrat presidential candidate Barack Obama retained an overwhelming lead over Republican candidate John McCain.

JumpTap Names Dennis Arndt V.P. of Engineering

JumpTap, the leading mobile search and advertising company, today announced the appointment of Dennis Arndt as vice president of engineering.

Zogby and JumpTap Announce Results of Mobile Advertising Election Poll

Americans who use their mobile phones to surf the Internet are much more likely to support Democrat presidential candidate Barack Obama over Republican candidate John McCain, according to an unscientific survey of likely voters conducted jointly by Zogby International and Jump Tap.

Zogby and JumpTap Team Up For Mobile Advertising Election Polling Campaign

Pollster Zogby International and Jump Tap, the leading mobile search and advertising company, have joined together to launch one of the first mobile advertising campaigns to survey likely voters nationwide about the presidential election and top issues ahead of the historic November 4th general election. Mobile devices present an opportunity for people to voluntarily engage at an ideal time or location, and at an unparalleled level of interactivity.

3 Sweden Selects JumpTap as Exclusive Mobile Advertising Partner

JumpTap, the leading mobile search and advertising company, today announced it has been selected by 3 Sweden as their strategic partner for mobile advertising. The announcement was made at the Operator United Partnership for Mobile Marketing event which uniquely brought together leaders of the GSMA Mobile Advertising program, media agencies and major Swedish operators including Nicholas Högberg, Vice President 3 Sweden.

JumpTap Wins VisionGain 2008 Silver Award for Best Advertising Service

Julian Pasin, leading visiongain telecoms analyst and one of the judging panelist said of MSA 08; ‘the high quality of services and innovation on offer from all the participants made judging the awards an arduous task but ultimately bears testament to the rapid growth and evolution of mobile search.

JumpTap Secures Over $26 Million in Series D Funding

JumpTap, the leading mobile search and advertising company, today announced that it has closed a Series D round of funding in excess of $26 million.

Pinch Media & JumpTap Offer In-Application iPhone Advertising

Pinch Media, the first analytics and advertising company for iPhone applications, and JumpTap, the leading mobile search and advertising company, today announced the creation of the most significant iPhone application advertising network at MobileBeat 2008.

JumpTap Celebrates Its Arrival On Madison Avenue

As mobile advertising surges in popularity, JumpTap, the leading mobile search and advertising solutions provider, announces its fifth global office and its entrance into the advertising capital of the world, New York City.

Mobile Advertising More Effective Than Online Advertising

JumpTap's research conclusively revealed the increased effectiveness of mobile advertising with regards to brand recognition, recall and purchase rates. The findings are especially valuable to advertisers looking for confirmation that mobile devices are becoming the dominant marketer-consumer touch point.

U.S. Cellular Selects JumpTap for Mobile Search and Advertising Solutions

U.S. Cellular (AMEX:USM) has selected the JumpTap’s industry-leading white-label search and advertising solutions. JumpTap and U.S. Cellular are committed to providing customers with the most dynamic and relevant mobile experience possible.

JumpTap Expands Presence In Europe To Meet Accelerating Demand for Mobile Search and Advertising Services

JumpTap today announced the opening of new offices in Stockholm, Sweden and Madrid, Spain. The company also announced the addition of several well-known industry executives to continue servicing its growing advertiser base. The expansion comes in response to explosive growth in the burgeoning Spanish, Nordic and Baltic markets and success of JumpTap’s mobile search and advertising solutions.

JumpTap Expands Presence In Sweden To Meet Accelerating Demand for Mobile Search and Advertising Services

JumpTap today announced the opening of a new office in Stockholm. The company also announced the addition of new executives to support growth in the Nordic and Baltic regions.

JumpTap Expands Presence in Spain to Meet Accelerating Demand for Mobile Search and Advertising Services

JumpTap, the leading mobile search and advertising solutions provider, today announced the opening of a new office in Madrid. The expansion comes in response to explosive market growth across Europe, which is expected to triple to $3.5B over the next three years, and the success of JumpTap’s mobile search and advertising solutions.

JumpTap Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner

CAMBRIDGE, Mass. – May 5, 2008 - JumpTap has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. JumpTap was selected because it is creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel.

JumpTap Signs Deal with NBC Universal to Provide Mobile Advertising Services

CAMBRIDGE, Mass. — April 1, 2008 — JumpTap, the leading mobile search and advertising provider, today announced a deal with NBC Universal to be their ad solutions provider for delivering and representing advertising inventory for multiple NBC Universal WAP sites, including NBC Entertainment, NBC Sports, Universal Pictures, USA Network, SCI FI Channel, and Bravo. JumpTap will sell available NBC Universal WAP ad inventory as part of its mobile-specific advertising network.

JumpTap Signs Deal with Fox Mobile Entertainment

CAMBRIDGE, Mass. — April 1, 2008 — JumpTap, the leading mobile search and advertising provider, today announced an agreement to deliver and represent advertising inventory for Fox Mobile Entertainment’s (FME) new Fox Mobile Entertainment Network. The Mobile Network brings popular content from various television channels including FOX, FX, SPEED, National Geographic Channel, and Fox Reality Channel to one mobile web location at FoxMobile.com.

JumpTap Wins Best Advertising and Marketing Search Engine Award

LONDON — March 17, 2008 — JumpTap, the leading mobile search and advertising provider, today announced it has won the Gold Award for Best Advertising and Marketing Search Engine at Visiongain’s inaugural Mobile Advertising & Marketing Awards (MAMA). JumpTap accepted the award at a ceremony on March 12 at London’s Thistle Selfridge hotel.

TeliaSonera and JumpTap Announce Group-Wide Search and Advertising Deal

Mobile World Congress, Barcelona, — 11th February 2008 — JumpTap, the leading mobile search and advertising solutions provider, today announces that it has signed a multinational deal with TeliaSonera, the leading mobile operator in the Nordic and Baltic regions.

Jumptap Continues to Hire Top Talent from Interactive Advertising

CAMBRIDGE, Mass.--(BUSINESS WIRE)--JumpTap, the leading mobile search and advertising provider, today announced another major step in the growth of its advertising business by hiring Internet advertising veteran Evan Krauss as Global SVP, Advertising Sales & Business Development. Krauss’s move signals a sharp increase in market demand for mobile advertising and is further evidence of JumpTap’s commitment to drive the advertising industry forward.

Digital Marketing Veteran Paran Johar Joins JumpTap

JumpTap, the leading mobile search and advertising provider, today announced an aggressive step forward by hiring interactive advertising veteran Paran Johar as its chief marketing officer. By adding Johar to its executive management team, JumpTap is responding to increased market demand for its mobile search and advertising solutions.

Communications technology veteran Ulf J Johansson joins JumpTap Board of Directors

The leading mobile search and advertising provider, today announced that telecommunications icon Ulf J Johansson has joined its board of directors. Johansson has a distinguished career in communications technology, most notably as founder and former chairman of Europolitan Vodafone AB.

Lacey Brandt joins JumpTap as Chief Financial Officer

The leading mobile search and advertising provider, today announced that Lacey Brandt has joined its staff as chief financial officer. Ms. Brandt has more than 20 years of financial management experience with high-growth technology companies and traditionally has had a strong focus on strategic planning for both organic and acquisition-based corporate expansion.

JumpTap's Madrid and New York Mobile Advertising Summits Draw Luminaries from Across the Mobile Advertising Value Chain

Hosted by JumpTap, Executives from Mindshare, BMW, the Weather Channel, Gameloft, Thumbplay, MocoSpace and Buongiorno Discuss the Market Opportunity and Best Practices for Mobile Advertising.

JumpTap Launches Mobile Advertising on Telefónica emoción Portal

JumpTap enables search capabilities for Music, Images and Games channels.

JumpTap comercializa la publicidad en el móvil para el portal emoción de Telefónica

JumpTap posibilita además funcionalidades de búsqueda en los canales de música, imágenes y juegos

JumpTap Hosts the First Pure Mobile Advertising Event in Spain

Telefónica, BMW, Buongiorno, Gameloft, MC Mobi and MEC provide insights into mobile advertising best practices.

ChoiceStream and JumpTap Join Forces to Drive Consumption on the Mobile Platform

ChoiceStream's innovative Relevance on TopSM recommendation system and JumpTap's proven search and advertising platform will enable wireless operators to deliver a fully personalized mobile experience for each subscriber, based on individual tastes and preferences.

Virgin Mobile USA Adds JumpTap's Local Search for Powerful On-And Off-Portal Mobile Functionality

Virgin Mobile USA, the leading wireless youth network with more than 4.6 million customers, today announced it is extending its mobile search functionality by integrating a WAP-based local search application from JumpTap, Inc., a pioneer in the development of innovative, carrier-centric mobile search technology.

JumpTap Garners Industry Recognition from Business and Mobile Industry Trade Media

FORTUNE, Red Herring and FierceWireless acknowledge JumpTap as one of the foremost providers of mobile search and advertising.

Alltel and JumpTap Launch First Carrier-Branded Search on a Dedicated Handset Key

Searching for content, services and information is made easier than ever with the first carrier-branded mobile search application to be preloaded on handsets with a dedicated search key.

iCrossing and JumpTap Partner to Deliver Mobile Marketing Opportunities to Fortune 500 Companies

Under the partnership, iCrossing will provide Fortune 500 clients ad placement on the mobile Web sites of leading U.S. wireless carriers via JumpTap's white-labeled mobile search and advertising system.

Boost Mobile Deploys JumpTap's Comprehensive Mobile Search and Advertising Services

Boost usage results show that younger subscribers conduct mobile searches two times more than the average mobile subscriber.

Openwave and JumpTap collaborate to support mobile search and advertising

Relationship will enable the delivery of targeted information from brands and agencies who want to reach mobile customers.

JumpTap and SurfKitchen partner at 3GSM to Showcase Mobile Search within On-Device Portals

Integrating search with On Device Portals will allow access to the long-tail of mobile content, and will provide a way to deliver relevant targeted advertising.

WPP makes strategic investment in JumpTap, leaders in mobile search and advertising

This investment will provide clients of WPP companies, collectively one of the world's largest buyers of media, with access to mobile search and advertising solutions.

Ingenio and JumpTap Partner on Pay Per Call for Mobile Search

Pay Per Call ads emerging as key revenue model for mobile data services

Virgin Mobile USA Taps JumpTap to Launch Powerful New On- and Off-Portal Mobile Search Functionality

Faster, More Tailored Way For Customers to Find Relevant Content Expands Mobile Advertising Beyond Innovative 'SugarMama' Platform

Valhalla Partners Leads $22M Series C Round in JumpTap

Funding to Enable Mobile Search and Advertising Pioneer to Expand into Additional Markets and Meet Growing Customer Demand

FierceMobileContent Presents JumpTap with Top App Award

CTIA WIRELESS I.T. & ENTERTAINMENT (Booth #1118) Los Angeles, Calif. Sept. 13, 2006 JumpTap Inc., a pioneer in the development of innovative, carrier-centric mobile search and advertising solutions, announced today that it has been honored with FierceMobileContent's Top App Award for its mobile search platform. This distinction honors JumpTap as having one of the best wireless applications for 2006. FierceMobileContent is an internationally recognized email newsletter for the wireless industry, providing more than 14,000 executives with a daily briefing on the industry's top applications, stories and analysis

Alltel and JumpTap Partner on Comprehensive Mobile Search System

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Director of Data, Cambridge, MA

Reporting to the Vice President of Engineering, the Director, Data is accountable for the design, development, delivery, and ongoing support of the tool suite associated with the company's business analytics, user profiling, web session analysis, and logging infrastructures -- everything that is derived from the data that we capture from our advertisers, publishers, and users. The two major components are the user profiling system and the custom analytics platform; the Director, Data is responsible for their architecture (including scalability and redundancy models, APIs and administrative interfaces, test plans) and will have particular emphasis on standards compliance, especially privacy concerns. User profiles, for example, are used to provide advanced targeting capabilities and this role will be responsible for extracting valuable data from the collected profiles, often using advanced machine learning techniques, while preserving users' privacy. The Director, Data will be heavily involved in analysis of all forms of collected data, including clickstream, conversion, demographic, and usage data and will be responsible for making that data available in various forms to end users and to internal analysts in both canned and ad-hoc forms. A strong background in machine learning and demonstrated analytical skills are preferred for this position.

Principal Duties and Responsibilities:

Be the technical and architectural visionary behind the targeting, profiling, and analytics platforms
Own the company's data strategy to plan for future growth. This includes identifying what data must be captured and how it must be organized
Lead and grow (several new hires in 2011) the targeting and profiling team
Establish the targeting and profiling team as a market leader
Demonstrate deep understanding of the company's core technology, value propositions, and competition
Introduce new technologies into the organization
Manage effectively to schedules, set and communicate delivery dates, align technical development plans to company objectives

Data Warehouse Architect-Analyst, Cambridge, MA

Jumptap has a market leading technology and has achieved great success within the explosive mobile industry, and this is a unique opportunity for a results-driven individual to grow all facets of technology and to be a key player at a growing, dynamic media organization.

Description

Reporting to the Director, Data, the Data Warehouse Architect-Analyst will own all aspects of data architecture to support business and product infrastructure analytics for the company. Data to be analyzed includes clickstream, converstion, demographic, and usage data and is made available in various forms to end users as well as internal analysts in both canned and ad-hoc reports. The Architect-Analyst will be responsible for providing the technical roadmap, architecture, and design for supporting the company’s business intelligence and analytics requirements. This is a hands-on job and wide technical knowledge and analytical skills are required, especially in data modeling and ETL process design for a high-performance web environment.

Principal Duties and Responsibilities:

Define the company’s data strategy to plan for future growth. This includes identifying what data must be captured an how it must be organized
Architect and design scalable, high-traffic performance real-time and historical ETL processes for multi- terabyte DB
Develop new data infrastructures like Hadoop, NOSQL databases like Cassandra and explore new technologies to manage Big Data
Architect and implement logical and physical data models based on technical and functional requirements
Evaluate and select infrastructure components including DB software, appliances, ETL systems , management systems, data mining tools and meta-data-management systems
Support internal and external users, including deep analysis when users suspect something might be wrong with the system
Define and develop enterprise information management standards, policies, and procedures, including data warehousing, data governance, and ETL, BI, and metadata management
Frequently communicate and interact with business analysts, business development, software architects, project managers, technical leads, software developers, and testers

ETL Developer, Cambridge, MA

Jumptap has a market leading technology and has achieved great success within the explosive mobile advertisement industry, and this is a unique opportunity for a results-driven individual to grow all facets of technology and to be a key player at a growing, dynamic media organization.

Principal Duties and Responsibilities:

Experience with ETL and ETL technologies including Pentaho (Kettle), Jaspersoft (Talend), IBM, Oracle, Informatica and others.
Responsible for the architecture, design, development of ETL (Extraction, Transformation and Loading) components, which will be used to “move” large amounts of data from software application data stores into the optimized data warehouse databases.
Responsible for tuning the ETL processes.
Responsible for the creation of the technical and system specification documents necessary to support ETL processes.
Will participate in development and execution of unit and system test plans.

Business Intelligence Developer, Cambridge, MA

As a BI developer you will be responsible for designing and implementing business and analytics solutions using business intelligence tools like reporting, dashboards, writing RDB queries, multi-dimensional analysis cubes and implementation of data-mining algorithms. You will be expected to become an expert in the data and to solve real business problems.

Principal Duties and Responsibilities:

Architect, design, implement, optimize and maintain BI solution using Pentaho BI suite (reporting, dashboard, ad-hoc queries and multi-directional analysis cubes)
Creating, optimizing and maintaining OLAP/ROLAP cubes
Contributing to the technical design of databases including schema and stored procedures
Focal point for data inquiries, data-troubleshooting, ad-hoc reports, question or problems
Responsible for the creation of the technical and system specification documents necessary to support BI Solutions
Will participate in development and execution of unit and system test plans

Quality Assurance Engineers (Multiple Openings), Cambridge, MA

Principal Duties and Responsibilities:

Highly methodical test engineer with deep experience in UI/UX within a high production/short development cycle environment.
Create test plans and test cases.
Efficiently execute test cases across all functional areas of our products.
Review product user interface for conformity to design guidelines.
Find, isolate, document, regress, and track bugs through resolution.
Interpret and report testing results, and be a vocal proponent for quality in every phase of the development process.
Work with software development engineers to understand the overall technical architecture and how each feature is implemented.

User Experience Designer, Cambridge, MA

You will have a significant impact on our products. The ideal candidate is a strong strategic thinker who can effectively communicate high-level design strategies and priorities; as well as an individual who possesses strong tactical execution skills and significant user-centered design experience. In other words, you’re adept at both communicating design strategies to senior management as well as successfully developing detailed process flows, user interactions, and design mockups.

Principal Duties & Responsibilities:

Design the user interface, interaction flows and aesthetics of web applications and mobile advertising units. Including, creating the design of our publisher tools, advertiser tools, and portfolio of advertising units (including banner, text, and rich media ad units).
Develop and model process/work flows and product concepts
Create wireframes, mockups, prototypes, and graphic assets
Gather and develop detailed user-interface requirements and specifications.
Establish UI standards and ensure consistency in product design, approach, and methodology.
Present design work to Product, Engineering, and executive teams for review and feedback
Promote best practices in usability, user-centered design, and information architecture. Educate technical and business teams in user-centered design principles.
Collaborate and work effectively across a range of functions with the organization, including Product Management, Engineering, Operations, and senior management.

Web UI Developer - Cambridge MA

Reporting to the Director of Engineering, the Web UI Developer is responsible for implementing the customer facing web application that Jumptap’s customers use to manage advertisements and analytical reports. The right person for this position loves making great user interfaces and should be able to touch code at every level from the UI to the database. Candidate must have strong communication skills, and be comfortable and confident to work with all levels of the organization.

This is a great opportunity to contribute to the growth of one of the fastest growing companies in mobile advertising.

Principal Duties & Responsibilities:

Responsible for implementing the customer facing web application that Jumptap’s customers use to manage advertisements and analytical reports

Agile Project Manager

The Agile Project Manager is responsible for successful execution, management, and coordination of complex software/technology projects using the Agile methodology. Responsibilities include: facilitates SCRUM meetings, create sprint schedules, help remove project road blocks, track overall progress and capture backlog requests. Work very closely with the Development, QA, Product management and Operations teams to manage the day to day execution of ongoing development projects and releases to production.

Principal Duties and Responsibilities:

Work with the team to turn requirement backlog into working functionality
Organize and facilitate process meetings such as Sprint Planning, sizing and estimation of tasks, Stand up, Review and Retrospective meeting sessions.
Remove impediments to allow the projects to be delivered on time.
Track progress of projects on daily basis and resolve any issues risking delivery.
Continuously improve engineering practices and tools through the retrospective process at the end of every sprint.
Help improve the productivity of development team and achieve a sustainable velocity.
Work with the Product Management and development team to break large projects into smaller deliverable while ensuring the delivery of the entire feature list.
Produce weekly reports and other metrics on project status.

Director of Product Management, Profiling & Targeting, Cambridge, MA

Jumptap is leading the next generation of mobile advertising solutions and we are looking for a Director of Product Management to join our team. The Director of Product Management will own Jumptap’s Profiling and Targeting platforms, delivering smart, data driven advertiser insights while complying to end-user privacy regulations and best practices. He or she will be responsible for all aspects of product success, from concept through development, to market adoption and post-launch follow-up. Effective communication is key as you work closely with a team of world-class, international engineers and sales people to ensure the success of your products. Leadership and domain expertise are the tools you will utilize most as your teams create innovative solutions for new and difficult challenges.

Principal Duties and Responsibilities:

Own product and business strategy of Jumptap’s profiling and targeting suite
Lead the cross-functional team to assemble and mine data sources to generate actionable targeting
Create and prioritize product roadmaps using business case development and data analysis
Provide product specifications, including technical product requirements
Create and manage a set of Key Performance Indicators related to your product lines to enable to meet the product objectives.
Work closely with the development team to influence new technology adoption
Provide training and support to the Jumptap sales team
Be the internal and external evangelist for product line’s value
Serve as the go-to person for competitive offerings and market trends related to your products
Communicate product vision and results to Leadership Team

Product Support Assistant, Cambridge, MA

The Product Support Assistant is primarily responsible for reviewing the content and functionality of mobile ads before approval to run on mobile devices. Success in this position requires a solution oriented approach to solving problems and a keen eye for details.

Principal Duties & Responsibilities:

Responsible for approving the content and functionality of mobile ads
Provide technical information and assistance to advertising and publishing groups
Respond to customer service inquiries
Escalate technical issues as needed
Update online support documentation
Perform additional tasks as requested

Inside Sales, Account Executives, SF, Cambridge

Jumptap is looking for highly motivated people to join our Performance Advertising Sales team to recruit new clients into Jumptap's advertising network. The Inside Sales team is the focal point in generating and growing revenue for Jumptap through performance advertising.

Principal Duties & Responsibilities:

Prospect new business through cold calling to qualify and close new accounts
Responsible for clearly articulating Jumptap’s value proposition in the advertising marketplace
Drive revenue growth by enrolling and up-selling key advertisers
Preparing and reporting daily and weekly sales activities
Work closely with sales support and campaign managers

Ad Sales Account Executives - LA

Jumptap, the leading independent mobile ad network, is searching for a highly-motivated sales professional to join our Los Angeles based team. The ideal candidate will have a proven background in online advertising sales, as well as current relationships with digital media decision makers, both at the client and agency level. This individual must be an enthusiastic evangelist in conveying the value of Mobile Advertising to strategic partners in the online advertising industry as a whole.

Principal Duties & Responsibilities:

Drive revenue growth by selling advertisers and agencies through the sales of mobile advertising solutions
Evangelize Jumptap's advertising offerings within the marketing community
Educate the marketplace on the value of Mobile advertising and provide thought leadership in the ad community
Develop a cohesive, tiered account management strategy for the marketplace
Hit or exceed the billing goals established for the region

Going back to Cali

We published a graphic earlier today as part of our latest MobileSTAT report that showed a breakdown of U.S. states that over-index for Android use vs. iOS vs. Blackberry. This one graphic has started a lot of conversations among journalists, industry bloggers, and mobile enthusiasts. A comment on the All Things Digital piece described Blackberry states as “dinosaurs” and on the GigaOm piece a comment joked about how Windows Phone is the Ross Perot of phones. Many comments, like some on TechCrunch, revolved around people’s curiosity about California being an Android state. This is something we also wondered about so we decided to take a closer look. First of all, to clarify, the numbers behind the US map and this analysis of California are not market share/shipment numbers. California’s place on the Android “side” simply means that users on our network (which is 83 Million strong) who live in California, are more likely to be Android users than is the norm across the entire country. So we decided to look at some areas within California and see which cities/towns overindex for Android use vs. iOS use. What we found is cities like San Francisco, San Jose, Chico and Santa Barbara over-index for iOS use, while Sacramento, Redding and Visalia over-index for Android. iOS San Francisco San Jose Modesto Oxnard Santa Barbara Chico Santa Cruz San Luis Obispo Napa ANDROID: Sacramento Visalia Redding TOO CLOSE TO CALL: LA Riverside San Diego

Jumptap Mobile STAT Report Maps the U.S. as Android vs. iOS

New data from Jumptap, the leader in targeted mobile advertising, shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS. California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use. Blackberry use, which over-indexed in New York, was also included in the geographic data. This new data establishes an evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems. Download your copy of the report at jumptap.com/STAT The United States of Android

5 Questions To Ask About Mobile Ad Targeting

Audience targeting has already arrived in mobile and is one of the primary reasons why mobile advertising revenue in the U.S. is set to break $1B in 2011 and outpace all other forms of advertising over the next few years. Considering the range of offerings, defining audience targeting is difficult for an advertiser. As someone who has been in the ad industry for over a decade, I usually tell marketers and agencies that there are five questions they should ask ad networks, publishers and others controlling mobile inventory before they make the leap into mobile advertising. 1) Can you target audience by other variables beyond just the context of the content (by age, carrier, handset, and even by their propensity to buy certain brands)? 2) What research do you have showing how different audiences behave in a mobile environment? 3) Are you able to re-target an audience based on the past sites they visited (and not just previous clicks)? 4) What type of unique investments have you made in audience targeting from a technology standpoint? 5) Perhaps most importantly, what is your privacy stance – how are you finding a balance so that ads can be targeted to the right audience without using any PII (Personally Identifiable Information)?

If they can’t answer all of these questions, chances are they aren’t going to be able to target audience segments as deeply as is now possible.

Seeing the Bright Side of the Mobile Industry Patent Battles

In March 2010, the New York Times ran a dizzying infographic that captured the frenzied pace of patent litigation among some of the top players in the mobile industry. In 2011, things have gotten even more confusing. One of the bigger stories; the sale of the patent holdings of Nortel Networks to a consortium of companies including Apple, Microsoft, Research In Motion and others. There was something about this idea of a “team” of companies ganging up to outbid Google that captured the interest of people inside and outside the industry; including my 11-year old son (who, despite his love for Angry Birds, is not yet considered an “insider”). In recent weeks we’ve watched as Apple has battled Samsung and then HTC, alleging that HTC was illegally using 20 patents related to the iPhone. And so the battles rage on and on. Some may take the cynical view that this flurry of litigation is a sign that the industry has reached a new level of “cutthroat” behavior. The glass-half-full view however, is that this is a sign that the industry is growing faster and more furiously than ever. It also speaks volumes about the value of intellectual property in the mobile industry. Jumptap made its own intellectual property news a few weeks back when it was awarded its 14th patent, issued by the United States Patent Office. Just this week Jumptap announced it was awarded its 15th patent which means the company’s patent portfolio has grown by nine new patents in the last twelve months. In an industry where intellectual property continues to play an essential role, Jumptap believes its patent portfolio is fundamental to the operations of any mobile advertising business that seeks to use data for targeting. It may not be as interesting to my 11-year son as a group of companies ganging up on Google, but for me it’s reflective of Jumptap’s commitment to technological leadership in this dynamic industry.

Mobile Persona - Automotive Adam

New mobile consumer research prepared by Jumptap, the first in a series of vertical consumer studies from a comScore panel of 2 million Internet users and mobile data sourced from comScore MobiLens, Plan Metrix Mobile and Mobile Metrix, shows that auto research on mobile is outpacing traditional online research by a factor of fifteen. Mobile presence for auto manufacturers is a key factor in the decision making process for new car purchases and post-purchase loyalty. Let’s look at the profile of a user we’ve helped advertisers find many times on the Jumptap network, Automotive Adam. We call him Adam, because visitors to mobile auto sites are more likely to be male (66%) than the typical mobile user (48%) and in the 25-34 age range (40%) than the average online user (19%). The first stop on his mobile automotive journey will most likely be Edmunds.com as they are the most popular auto brand in mobile. Auto-intender Adam is most likely to be browsing mobile content on his iPhone or Android phone as his smartphone usage (69%) is more than twice that of the general population (31%). In addition to the automotive sites he’s bookmarked and apps he’s downloaded, he’s also downloaded several other apps from other categories, specifically in the financial services, men’s magazine and real estate verticals, as he is shown to have a high level of interest in these areas as well. It’s not uncommon for him to continue his research at home on his tablet, as tablet users are shifting much of their casual browsing time away from the PC and auto-intenders are also more likely to own tablets than the average population. In between planning his next purchase, he enjoys customizing the specs of his dream car with the Audi and Aston Martin apps on the homepage of his iPad. Is your site customized to the usage patterns and behavior of this unique consumer? Is your brand talking to Automotive Adam as he researches, compares, locates dealerships and sets up test drives with sellers? Talk to the leader in targeted mobile advertising and align your campaigns with your audience.