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			<title>Jungle Minds - Publications</title>
			<description>Publications about online marketing &amp; communication. Updates around every two weeks</description>
			<link>http://www.jungleminds.nl/</link>
			<copyright>Copyright (c) , JungleMinds.com</copyright>
			<language>EN</language>
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		<title>Upstream marketing essential for digital innovation</title>
		<author><name>Eduard de Wilde</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/upstream-marketing-essential-for-digital-innovation/#comments</comments>
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				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Multichannel]]></category>
		<category><![CDATA[Online marketing]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/BGuWfJgxagI/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=3973</guid>
		<description><![CDATA[The development of the digital economy occurs in waves. The first wave was the digitization of content in the 90s of the last century. The second wave was the arrival of e-commerce around the year 2000. The third wave was caused by the arrival of social media. The fourth wave is the breakthrough of mobile technology. The combination of these developments characterizes the Perfect Storm that gives rise to the real digital revolution. Companies are still not set up for this. Eduard de Wilde, Managing Partner at Jungle Minds, argues in this article that there is a need for upstream marketers to exploit digital opportunities.]]></description>
		<pubDate>Mon, 22 Apr 2013 14:46:24 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=3973</feedburner:origLink></item>
		<item>
		<title>The new digital reality: 5 key digital themes for 2013</title>
		<author><name>Bart Vijfhuizen</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/the-new-digital-reality-5-key-digital-themes-for-2013/#comments</comments>
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				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Facts en figures]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/sJwhyJAMMbU/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=3963</guid>
		<description><![CDATA[How can a company distinguish itself in 2013 by the use of digital channels? Jungle Minds examined it for the Dutch market. The internet consultancy agency had 22 interviews with top e-commerce and online marketing managers of companies from different industries. The results from these interviews have been tested by means of an online survey among over 100 e-commerce and online marketing professionals.]]></description>
		<pubDate>Wed, 12 Dec 2012 16:31:38 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=3963</feedburner:origLink></item>
		<item>
		<title>Social business phased plan: from Social Junior to Social Guru</title>
		<author><name>Marijke van Moll</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/social-business-phased-plan-from-social-junior-to-social-guru/#comments</comments>
		<atom:link href="http://www.jungleminds.com/our-publications/article/social-business-phased-plan-from-social-junior-to-social-guru/feed" rel="self" type="application/rss+xml" />
				<category><![CDATA[Social]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/0ccokZVy_C8/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=3656</guid>
		<description><![CDATA[Changing existing traditional organizations to a social business requires a long-term vision and approach. The right corporate culture, involvement of top management and social media activities integrate with the business objectives are three important success factors. This article presents 20 tips that can help an organization to change into a social business called the Social Guru.
]]></description>
		<pubDate>Tue, 03 Jul 2012 07:10:00 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=3656</feedburner:origLink></item>
		<item>
		<title>Zero Moment of Truth: the real impact of mobile commerce</title>
		<author><name>Bart ter Steege</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/zero-moment-of-truth-the-real-impact-of-mobile-commerce/#comments</comments>
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				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online marketing]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/vimCW-ks14c/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=3086</guid>
		<description><![CDATA[As soon as consumers feel the slightest tingling to buy, they immediately reach for their smartphones or tablets. Google calls this the ‘Zero Moment of Truth’: the very first moment of contact with the product – before consumers visit the shop or the webshop. This first, and usually deciding moment, almost always takes place on a tablet or smartphone. As a result, mobile technology is rapidly turning traditional retail conventions upside down. Mobiles are becoming the main regular channel for consumers. Retailers who fail to recognize this on time risk missing the boat.]]></description>
		<pubDate>Wed, 29 Feb 2012 08:57:23 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=3086</feedburner:origLink></item>
		<item>
		<title>Four pointers for a flexible design for all screens</title>
		<author><name>Floor Hickmann</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/four-pointers-for-a-flexible-design-for-all-screens/#comments</comments>
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				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Usability]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/9BcwqbM4UoE/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=2591</guid>
		<description><![CDATA[How are we responding to the proliferation of more than 400 different sizes of smartphones, tablets and screens? Right now, the focus is on how to design smaller and more compact devices. But there is also a trend towards producing larger screens for at home and at work. How should one use the available space on each kind of screen? ]]></description>
		<pubDate>Tue, 03 Jan 2012 12:49:26 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=2591</feedburner:origLink></item>
		<item>
		<title>Cross channel: the big hit in 2012</title>
		<author><name>Eduard de Wilde</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/cross-channel-the-big-hit-in-2012/#comments</comments>
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				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Strategy]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/StDiOOgg0zM/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=8</guid>
		<description><![CDATA[Today’s retailers are under pressure. Not only because of the economic situation and reduced consumer spending, but also because the internet has hugely increased competition. The danger is multi-pronged: pure e-tailers, new foreign players, manufacturers and parallel import by consumers themselves.]]></description>
		<pubDate>Tue, 22 Nov 2011 16:00:00 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=8</feedburner:origLink></item>
		<item>
		<title>Make your website tablet-friendly: 7 tips</title>
		<author><name>Wendy Thio</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/make-your-website-tablet-friendly-7-tips/#comments</comments>
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				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Usability]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/raXx3CSqS60/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=9</guid>
		<description><![CDATA[It is common knowledge that fewer PCs are being sold because of the huge popularity of tablets. This is why, more than ever, it is essential to examine whether your website is optimized for these intelligent touch interactions and tablet devices. It only takes a few adaptations to considerably increase the user-friendliness of a website.]]></description>
		<pubDate>Tue, 08 Nov 2011 12:05:00 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=9</feedburner:origLink></item>
		<item>
		<title>The f-commerce revolution</title>
		<author><name>Bart ter Steege</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/de-f-commerce-revolutie/#comments</comments>
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				<category><![CDATA[E-Commerce]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/XzVw_Va3g-4/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=10</guid>
		<description><![CDATA[The logic behind f-commerce is simple: ‘Fish where there are fish.’ If your target group is on Facebook, then take your shop to Facebook. F-commerce has recently developed at a rapid pace. In short: time for an overview of opportunities and success factors.]]></description>
		<pubDate>Tue, 08 Nov 2011 12:00:00 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=10</feedburner:origLink></item>
		<item>
		<title>FD Henri Sijthoff Award: explosive growth in the use of social media and mobile in online corporate communications</title>
		<author><name>Lars Galesloot</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/fd-henri-sijthoff-award-explosive-growth-in-the-use-of-social-media-and-mobile-in-online-corporate-communications/#comments</comments>
		<atom:link href="http://www.jungleminds.com/our-publications/article/fd-henri-sijthoff-award-explosive-growth-in-the-use-of-social-media-and-mobile-in-online-corporate-communications/feed" rel="self" type="application/rss+xml" />
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Communications]]></category>
		<category><![CDATA[Social]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/1P9CjNyJDGk/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=13</guid>
		<description><![CDATA[DSM’s financial website was awarded first place following research into the quality of all Dutch listed companies’ online financial communications. This was revealed by research conducted on behalf of Het Financieele Dagblad within the framework of the FD Henri Sijthoff Award for financial reporting. Jungle Minds, the digital consultancy, studied the websites and compiled a Top-40 list. SNS Reaal’s website scored highest in the small- and mid-cap category.

]]></description>
		<pubDate>Mon, 24 Oct 2011 11:00:00 +0000</pubDate>
	<feedburner:origLink>http://www.jungleminds.com/?post_type=artikel&amp;p=13</feedburner:origLink></item>
		<item>
		<title>New opportunities with HTML5: the end of the app?</title>
		<author><name>Kars Kingma</name></author>
		<comments>http://www.jungleminds.com/our-publications/article/new-opportunities-with-html5-the-end-of-the-app/#comments</comments>
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				<category><![CDATA[Mobile]]></category>
		<link>http://feedproxy.google.com/~r/jungleminds_com/~3/mDEDoYiU-gI/</link> 
		<guid isPermaLink="false">http://www.jungleminds.com/?post_type=artikel&amp;p=15</guid>
		<description><![CDATA[Native apps and mobile websites both have advantages and disadvantages. To get a clear picture, my colleague Bart ter Steege outlined the advantages and disadvantages of a mobile site versus a (native) app last year in a series of articles called 'The Mobile Mindmap'. Mindmaps have undergone significant shifts just one year after the advent and ongoing development of HTML5. This article talks about these shifts and HTML5 has made them possible.]]></description>
		<pubDate>Thu, 06 Oct 2011 09:00:00 +0000</pubDate>
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