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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/atom10titles.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemtitles.css"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" gd:etag="W/&quot;CkIMQ30-fSp7ImA9WhRRFEk.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462</id><updated>2011-11-27T22:36:22.355-02:00</updated><category term="Gpsy" /><category term="cadê" /><category term="publicidade diferente" /><category term="joy division" /><category term="2009" /><category term="control" /><category term="inglês" /><category term="Youtube" /><category term="música eletrônica" /><category term="Apropriada" /><category term="esportes" /><category term="adobe" /><category 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term="pipoca" /><category term="Musical" /><category term="Punk" /><category term="Empresa que educa" /><category term="campanha bradesco 2009" /><category term="anuncio" /><category term="Short List" /><category term="são paulo" /><category term="RP+Publicidade" /><category term="revista. jurujuba" /><category term="comerciais engraçados" /><category term="Nelson Rodrigues" /><category term="novo site jurujuba" /><category term="consciência" /><category term="3278-9837" /><category term="mercado imobiliário" /><category term="queda" /><category term="aluga-se" /><category term="Projeto Brainstorm" /><category term="Pó para com o pó" /><category term="recessão" /><category term="lição" /><category term="Atividade Física" /><category term="incrivel" /><category term="evento" /><category term="Prêmio Publicitário" /><category term="Hit" /><category term="Espaço Unisanta" /><category term="futebol" /><category term="manutenção de cliente" /><category term="6 votos" /><category term="SENAC - Santos" /><category term="Agências de Publicidade" /><category term="sexta-feira" /><category term="anuncio de revista" /><category term="homem distribui milhares de dolares" /><category term="dinheiro" /><category term="Golimar" /><category term="XI Semana Ceciliana" /><category term="campanha errada" /><category term="literatura" /><category term="Conhcer o Cliente" /><category term="nomes" /><category term="anúncio" /><category term="Shopping" /><category term="pop mata" /><category term="layout" /><category term="Tim Fetival" /><category term="agencia de publicidade" /><category term="DPZ" /><category term="Bread" /><category term="taking back sunday" /><category term="diferencial" /><category term="Felipe Prieto" /><category term="Quarta" /><category term="REC Comunicação" /><category term="paramore" /><category term="olimpíadas" /><category term="João Anzanello Carrascoza" /><category term="Regional Interior e Litoral SP" /><category term="viagem" /><category term="fim de ano" /><category term="Head" /><category term="investimentos em época de crise" /><category term="Sesc" /><category term="Academia" /><category term="amor" /><category term="fiasco" /><category term="animação" /><category term="blog" /><category term="revista época" /><category term="falha na comunicação" /><category term="gravadoras independentes" /><category term="plágio" /><category term="fazendo blog" /><category term="baixar o cs4" /><category term="Bom Velinho" /><category term="artista independente" /><category term="vende-se" /><category term="AUPP Unisanta" /><category term="Only By The Night" /><category term="kanye west" /><category term="Orkut" /><category term="impossivel" /><category term="diretor de arte" /><category term="processo criativo" /><category term="Festas" /><category term="trabalho" /><category term="Liberdade" /><title type="text">Jurujuba Blog</title><subtitle type="html">Assine o conteúdo da Jurujuba e fique por dentro da rotina, dos pensamentos e devaneios de uma agência de publicidade.</subtitle><link rel="http://schemas.google.com/g/2005#feed" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/posts/default" /><link rel="alternate" type="text/html" href="http://jurujubapublicidade.blogspot.com/" /><link rel="next" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default?start-index=26&amp;max-results=25&amp;redirect=false&amp;v=2" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><generator version="7.00" uri="http://www.blogger.com">Blogger</generator><openSearch:totalResults>90</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/jurujuba" /><feedburner:info uri="jurujuba" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>jurujuba</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2Fjurujuba" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2Fjurujuba" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Ffeeds.feedburner.com%2Fjurujuba" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://feeds.feedburner.com/jurujuba" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Ffeeds.feedburner.com%2Fjurujuba" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2Fjurujuba" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2Fjurujuba" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&amp;fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><feedburner:browserFriendly>Assine o conteúdo da Jurujuba e fique por dentro da rotina, dos pensamentos e devaneios de uma agência de publicidade.</feedburner:browserFriendly><entry gd:etag="W/&quot;CEAER3s5cSp7ImA9Wx5TEUg.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-932137254237332856</id><published>2010-07-26T10:51:00.005-03:00</published><updated>2010-07-26T10:58:26.529-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2010-07-26T10:58:26.529-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="portfólio" /><title>Novo Portal da Revista Caminhoneiro</title><content type="html">&lt;div style="text-align: justify;"&gt;Com o lançamento do site a TT Editora fez deste mês um marco de mudanças em sua publicação.&lt;br /&gt;&lt;br /&gt;A  edição mais recente da Revista Caminhoneiro foi publicada com um novo  projeto gráfico e para acompanhar a evolução dos mais de 25 anos da  publicação foi feita também uma reformulação no site da revista que se  transformou em um portal de serviços e entretenimento aos leitores e  amigos da estrada.&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.revistacaminhoneiro.com.br"&gt;&lt;img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 239px;" src="http://3.bp.blogspot.com/__V91zu66cLA/TE2T3rAVmqI/AAAAAAAAADw/-oJAYLJC7Hs/s320/Imagem1.png" alt="" id="BLOGGER_PHOTO_ID_5498213304735472290" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div style="text-align: justify;"&gt;Enquetes, fóruns, notícias, espaço para classificados, rede social dedicada exclusivamente aos amigos da estrada e claro, todas as edições da revista a disposição dos leitores direto na internet, inclusive a edição do mês.&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;Acesse: &lt;a href="http://www.revistacaminhoneiro.com.br/"&gt;www.revistacaminhoneiro.com.br&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Este foi um dos projetos relizados pela Jurujuba para o Grupo TT. Conheça outros projetos:&lt;br /&gt;&lt;br /&gt;TECNOFROTA: &lt;a href="http://www.tecnofrota.com.br/"&gt;www.tecnofrota.com.br&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;21° Feira do Caminhoneiro: &lt;a href="http://www.feiradocaminhoneiro.com.br/"&gt;www.feiradocaminhoneiro.com.br&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;14° Exposafra: &lt;a href="http://www.exposafra.com.br/"&gt;www.exposafra.com.br&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-932137254237332856?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/932137254237332856/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=932137254237332856&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/932137254237332856?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/932137254237332856?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/iqnt6Qq2l4A/novo-portal-da-revista-caminhoneiro.html" title="Novo Portal da Revista Caminhoneiro" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/__V91zu66cLA/TE2T3rAVmqI/AAAAAAAAADw/-oJAYLJC7Hs/s72-c/Imagem1.png" height="72" width="72" /><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2010/07/novo-portal-da-revista-caminhoneiro.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUcDR30-cSp7ImA9WxFbFUw.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-6547653488718286915</id><published>2010-07-07T11:22:00.002-03:00</published><updated>2010-07-07T11:31:16.359-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2010-07-07T11:31:16.359-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Campanhas" /><title>Novo filme - Clínica Veterinária Guarany</title><content type="html">Primeiro "O Mundo que eu vejo" "Agora para todos", este é o título do  segundo filme da Clínica Veterinária Guarany que, após o sucesso da  primeira campanha na qual foram divulgados os serviços 24horas, agora,  divulga a amplitude do atendimento da clínica que passa a disponibilizar  a sua estrutura também para o atendimento a animais exóticos e  silvestres.&lt;br /&gt;&lt;br /&gt;A campanha foi oficialmente lançada no último dia  04/07/2010 com a participação da clínica na 6° Cãominhada da TV Tribuna.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;object height="385" width="480"&gt;&lt;param name="movie" value="http://www.youtube.com/v/Y5DYVGXbk1c&amp;amp;hl=pt_BR&amp;amp;fs=1"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;embed src="http://www.youtube.com/v/Y5DYVGXbk1c&amp;amp;hl=pt_BR&amp;amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="480"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: left;"&gt;Produção de Vídeo: Intervisão Filmes&lt;br /&gt;Produção de Áudio: ZYB&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-6547653488718286915?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/6547653488718286915/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=6547653488718286915&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6547653488718286915?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6547653488718286915?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/Ey6XskpGnMw/novo-filme-clinica-veterinaria-guarany.html" title="Novo filme - Clínica Veterinária Guarany" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2010/07/novo-filme-clinica-veterinaria-guarany.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUEMQHY5fip7ImA9WxBTGU0.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-8363072918391587215</id><published>2009-12-15T16:31:00.007-02:00</published><updated>2009-12-15T17:01:21.826-02:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-12-15T17:01:21.826-02:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="FESTGRAF" /><category scheme="http://www.blogger.com/atom/ns#" term="Jurujuba Publicidade" /><title>Jurujuba volta mais "Bronzeada" de Ribeirão - Bronze no FESTGRAF</title><content type="html">Com o recorde de inscrições no FestGraf 2009, os festivais da APP Ribeirão se consolidam como os maiores do interior, e nós da Jurujuba Publicidade temos motivos de sobra para comemorar, em nossa primeira participação no FESTGRAF da APP - Ribeirão Preto, voltamos pra cidade com mais um reconhecimento, agora do mercado publicitário. Jurujuba Bronze categoria - Impressos Editoriais A - Revista Brasil Transportes Jovens Empresários.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://4.bp.blogspot.com/__V91zu66cLA/SyfYn53HbzI/AAAAAAAAADE/GGEZIZuBuag/s1600-h/comjovem.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5415535256994803506" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 302px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/__V91zu66cLA/SyfYn53HbzI/AAAAAAAAADE/GGEZIZuBuag/s320/comjovem.jpg" border="0" /&gt;&lt;/a&gt; Ficha Técnica:&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;Anunciante: NTC&amp;amp;Logística&lt;br /&gt;Fornecedor: Ideal Gráfica&lt;br /&gt;Criação: Felipe Prieto / Tainá Storelli Duarte&lt;br /&gt;Produção/Diagramação: Tainá Storelli Duarte&lt;br /&gt;Direção de arte/Design: Felipe Prieto&lt;br /&gt;Texto: Yara Reimberg &lt;/div&gt;&lt;div&gt;Supervisão: Dimas Barbosa Araújo&lt;/div&gt;&lt;div&gt;Coordenação: Kátia Rocha&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;div align="center"&gt;Premiação&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;img id="BLOGGER_PHOTO_ID_5415537760630113922" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 214px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/__V91zu66cLA/Syfa5ooShoI/AAAAAAAAADM/ixwJJmnP3tI/s320/IMG_0085.jpg" border="0" /&gt;&lt;br /&gt;PARABÉNS A TODOS OS ENVOLVIDOS NO TRABALHO!!!!&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Brasil Transportes Jovens Empresários edição n°2 já foi lançada na Costa do Sauipe e promete pra 2010...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-8363072918391587215?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/8363072918391587215/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=8363072918391587215&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/8363072918391587215?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/8363072918391587215?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/U-fMYt3jjfk/jurujuba-volta-mais-bronzeada-de.html" title="Jurujuba volta mais &quot;Bronzeada&quot; de Ribeirão - Bronze no FESTGRAF" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/__V91zu66cLA/SyfYn53HbzI/AAAAAAAAADE/GGEZIZuBuag/s72-c/comjovem.jpg" height="72" width="72" /><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/12/jurujuba-volta-mais-bronzeada-de.html</feedburner:origLink></entry><entry gd:etag="W/&quot;AkACQnY9fyp7ImA9WxBXFkw.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-6394167305035288081</id><published>2009-11-19T15:57:00.005-02:00</published><updated>2010-01-27T16:59:23.867-02:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2010-01-27T16:59:23.867-02:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="responsabilidade social" /><category scheme="http://www.blogger.com/atom/ns#" term="SENAC - Santos" /><category scheme="http://www.blogger.com/atom/ns#" term="Empresa que educa" /><category scheme="http://www.blogger.com/atom/ns#" term="agência de publicidade" /><title>Jurujuba Recebe Selo "Empresa que Educa" pelo segundo ano consecutivo.</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__V91zu66cLA/S2CL9Hd3a8I/AAAAAAAAADU/ct7Qe3Gmc0o/s1600-h/SELO_EMPRESA_QUE_EDUCA.gif"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 209px; height: 218px;" src="http://2.bp.blogspot.com/__V91zu66cLA/S2CL9Hd3a8I/AAAAAAAAADU/ct7Qe3Gmc0o/s320/SELO_EMPRESA_QUE_EDUCA.gif" alt="" id="BLOGGER_PHOTO_ID_5431495032701414338" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;A Jurujuba recebeu do SENAC-Santos pelo segundo ano consecutivo o selo "Empresa que Educa"&lt;span class="textoNoticia"&gt; .&lt;br /&gt;&lt;br /&gt;O projeto realizado pelo SENAC-Santos capacita jovens para o mercado de trabalho, durante as atividades os alunos são convidados a efetuar uma vivência experimental, oportunidade na qual podem mostrar e exercitar na prática tudo o que aprenderam durante o treinamento.&lt;br /&gt;&lt;br /&gt;Nós da Jurujuba apoiamos a iniciativa de projetos como este coordenado e idealizado pelo SENAC, pois acima de tudo é uma forma de colaborar com &lt;/span&gt;&lt;span id="htmlBody"&gt;&lt;span id="htmlContent"&gt;as políticas públicas, &lt;/span&gt;&lt;/span&gt;&lt;span id="htmlBody"&gt;&lt;span id="htmlContent"&gt;criar vínculos com a comunidade na qual estamos inseridos&lt;/span&gt;&lt;/span&gt;&lt;span id="htmlBody"&gt;&lt;span id="htmlContent"&gt; além de claro, garantir oportunidade real de trabalho aos participantes do programa&lt;/span&gt;&lt;/span&gt;.&lt;br /&gt;&lt;span id="htmlBody"&gt;&lt;span id="htmlContent"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;É uma troca de experiência única, isso podemos garantir.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-6394167305035288081?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/6394167305035288081/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=6394167305035288081&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6394167305035288081?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6394167305035288081?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/ux4XjEE1T0c/jurujuba-recebe-selo-empresa-que-educa.html" title="Jurujuba Recebe Selo &quot;Empresa que Educa&quot; pelo segundo ano consecutivo." /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/__V91zu66cLA/S2CL9Hd3a8I/AAAAAAAAADU/ct7Qe3Gmc0o/s72-c/SELO_EMPRESA_QUE_EDUCA.gif" height="72" width="72" /><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/11/jurujuba-recebe-selo-empresa-que-educa.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CEMBQXc5eyp7ImA9WxNVF04.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-3467820094063141890</id><published>2009-10-28T10:01:00.004-02:00</published><updated>2009-10-28T10:20:50.923-02:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-28T10:20:50.923-02:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Espaço Unisanta" /><category scheme="http://www.blogger.com/atom/ns#" term="Jurujuba Publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="XI Semana Ceciliana" /><title>Mais Semana Ceciliana - Programa "Espaço Unisanta"</title><content type="html">&lt;span class="description"&gt;Matéria do programa "Espaço Unisanta" sobre a palestra que eu e Felipe Prieto fizemos na XI Semana Ceciliana de Comunicação.&lt;br /&gt;&lt;br /&gt;&lt;object width="425" height="344"&gt;&lt;param name="movie" value="http://www.youtube.com/v/DXjFjfhSFCc&amp;amp;hl=pt-br&amp;amp;fs=1&amp;amp;"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;embed src="http://www.youtube.com/v/DXjFjfhSFCc&amp;amp;hl=pt-br&amp;amp;fs=1&amp;amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Reportagem por: Bruna Garcia&lt;br /&gt;Imagens Por:Leonardo Huber, Rogério Rocha&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-3467820094063141890?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/3467820094063141890/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=3467820094063141890&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3467820094063141890?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3467820094063141890?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/YeQFTOKw8zM/mais-semana-ceciliana-materia-por-bruna.html" title="Mais Semana Ceciliana - Programa &quot;Espaço Unisanta&quot;" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/mais-semana-ceciliana-materia-por-bruna.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A0cERnkyeip7ImA9WxNVE04.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-6636575454809982557</id><published>2009-10-23T14:32:00.010-02:00</published><updated>2009-10-23T21:03:27.792-02:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-23T21:03:27.792-02:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Felipe Prieto" /><category scheme="http://www.blogger.com/atom/ns#" term="Matheus Benatti" /><category scheme="http://www.blogger.com/atom/ns#" term="AUPP Unisanta" /><category scheme="http://www.blogger.com/atom/ns#" term="Palestra Indo Contra o Fluxo" /><category scheme="http://www.blogger.com/atom/ns#" term="XI Semana Ceciliana" /><title>Semana Ceciliana de Comunicação - Universidade Santa Cecília</title><content type="html">&lt;p align="justify"&gt;Esse post vai primeiro pra agradecer o convite feito pela Prof. Renata Alcalde e o pessoal da &lt;a href="http://auppunisanta.blogspot.com/"&gt;AUPP UNISANTA&lt;/a&gt;, para que eu e o Felipe nosso diretor de criação fossemos falar um pouco de nossa experiência no mercado na &lt;a href="http://www.unisanta.br/semanaceciliana/index.html"&gt;XI Semana de Comunicação da Unisanta&lt;/a&gt;.&lt;br /&gt;&lt;/p&gt;&lt;p align="justify"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p align="justify"&gt;Quando fomos convidados pensamos muito no que iríamos falar, e resolvemos fazer algo diferente de tudo, por isso o nome da palestra "indo contra o fluxo", ao invés de darmos foco naquilo que acertamos, principalmente conversamos sobre as coisas que erramos enquanto profissionais, e como elas nos ajudaram a dar um novo rumo pra nossa história.&lt;br /&gt;&lt;/p&gt;&lt;a href="http://4.bp.blogspot.com/__V91zu66cLA/SuHdxA0QgrI/AAAAAAAAAC8/f9QL-IaKY8k/s1600-h/palestra2.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5395837662669079218" style="margin: 0px auto 10px; display: block; width: 320px; height: 226px; text-align: center;" alt="" src="http://4.bp.blogspot.com/__V91zu66cLA/SuHdxA0QgrI/AAAAAAAAAC8/f9QL-IaKY8k/s320/palestra2.jpg" border="0" /&gt;&lt;/a&gt; &lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Lógico agradecer também a presença em massa do pessoal da agência.VALEU!&lt;/p&gt;&lt;p align="justify"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p align="justify"&gt;Abaixo segue post publicado no blog do pessoal da AUPP, vou aproveitar também pra elogiar a qualidade dos trabalhos apresentados na galeria de anúncios....estão todos de PARABÉNS, muita coisa boa.&lt;/p&gt;&lt;p align="justify"&gt;Abraços e Obrigado pelo convite!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;"Indo contra o Fluxo " - &lt;/strong&gt;por &lt;a href="http://auppunisanta.blogspot.com/2009/10/indo-contra-o-fluxo.html"&gt;AUPP UNISANTA&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Dizem que não depende do lugar onde se está, se você tem talento faz a diferença onde quer que seja. É com essa frase que classificamos a palestra da noite desta terça (21) da &lt;a href="http://www.unisanta.br/semanaceciliana/"&gt;XI Semana Ceciliana de Comunicação&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://1.bp.blogspot.com/__V91zu66cLA/SuHdpKhJr6I/AAAAAAAAAC0/bFHe6Lt4zXA/s1600-h/palestra1.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5395837527834341282" style="margin: 0px auto 10px; display: block; width: 320px; height: 226px; text-align: center;" alt="" src="http://1.bp.blogspot.com/__V91zu66cLA/SuHdpKhJr6I/AAAAAAAAAC0/bFHe6Lt4zXA/s320/palestra1.jpg" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;&lt;p align="justify"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p align="justify"&gt;Felipe Prieto e Matheus Benatti, ambos da &lt;a href="http://www.jurujubapublicidade.com.br/"&gt;Jurujuba Publicidade&lt;/a&gt;, mostraram que é possível fazer um bom trabalho e ser reconhecido, mesmo pertencendo a um mercado pequeno como o de Santos. De forma descontraída, os publicitários falaram dos erros cometidos no início da carreira, métodos para adquirir novos contatos, exemplos de abordagens a clientes em potencial e a forma como estão ajudando a reeducar o mercado local em relação à publicidade. Ilustraram a palestra mostrando algumas campanhas feitas pela Jurujuba. Deixaram claro que não é fácil trabalhar em um mercado pequeno, principalmente em relação à verba, mas também não é impossível.&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-6636575454809982557?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/6636575454809982557/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=6636575454809982557&amp;isPopup=true" title="6 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6636575454809982557?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6636575454809982557?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/HBR3VfUUD54/semana-ceciliana-de-comunicacao.html" title="Semana Ceciliana de Comunicação - Universidade Santa Cecília" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/__V91zu66cLA/SuHdxA0QgrI/AAAAAAAAAC8/f9QL-IaKY8k/s72-c/palestra2.jpg" height="72" width="72" /><thr:total>6</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/semana-ceciliana-de-comunicacao.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DEMFQXw9eip7ImA9WxNWGUg.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-5509649603623424944</id><published>2009-10-19T10:39:00.003-02:00</published><updated>2009-10-19T10:46:50.262-02:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-19T10:46:50.262-02:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Projeto Brainstorm" /><title>Brainstorm - Episódio Final</title><content type="html">Chega ao  fim a série...a campanha da Altoids é apresentada.....vejam os resultados.....Enjoy!&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamyoi"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamyoi" type="application/x-shockwave-flash" width="420" height="339" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamyoi"&gt;EPISODE 8: “The Pitch of the Century”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-5509649603623424944?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/5509649603623424944/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=5509649603623424944&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/5509649603623424944?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/5509649603623424944?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/_KZ9LGm4M-s/brainstorm-episodio-final.html" title="Brainstorm - Episódio Final" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/brainstorm-episodio-final.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CkYDR3c9fyp7ImA9WxNWF00.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-289731019233898824</id><published>2009-10-16T10:32:00.004-03:00</published><updated>2009-10-16T10:36:16.967-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-16T10:36:16.967-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Projeto Brainstorm" /><title>Dobradinha Final -Brainstorm 7 e 8/8</title><content type="html">Bom como vacilei e não consegui reservar miseros 3 minutos pra postar o episódio de ontem segue hoje os dois......uma gora e outro no fim do dia.....Enjoy!&lt;br /&gt;&lt;br /&gt;Episódio 7/8&lt;br /&gt;&lt;br /&gt;Enfim uma boa idéia....mas falta malícia.....Shanz fez de novo!&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamyp1"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamyp1" type="application/x-shockwave-flash" width="420" height="339" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamyp1"&gt;EPISODE 7: “Sack Up, Guy”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-289731019233898824?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/289731019233898824/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=289731019233898824&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/289731019233898824?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/289731019233898824?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/SkFC6gPHGzc/dobradinha-final-brainstorm-7-e-88.html" title="Dobradinha Final -Brainstorm 7 e 8/8" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/dobradinha-final-brainstorm-7-e-88.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DUADSXY9fCp7ImA9WxNWFU8.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-6120026336145152290</id><published>2009-10-14T10:14:00.002-03:00</published><updated>2009-10-14T10:42:58.864-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-14T10:42:58.864-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Projeto Brainstorm" /><title>Brainstorm - 6/8</title><content type="html">Vale tudo para testar uma "Boa Ideia"&lt;br /&gt;&lt;br /&gt;Reunião de pré teste da campanha, um grupo de sabios urbanos sedentários por café.&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamyoo"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamyoo" type="application/x-shockwave-flash" width="420" height="339" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamyoo"&gt;EPISODE 6: “Focus, People”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-6120026336145152290?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/6120026336145152290/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=6120026336145152290&amp;isPopup=true" title="1 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6120026336145152290?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6120026336145152290?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/mZ1uB4zHTJQ/brainstorm-68.html" title="Brainstorm - 6/8" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>1</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/brainstorm-68.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DEAFRH87eyp7ImA9WxNWFEk.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-8493314639247214344</id><published>2009-10-13T11:57:00.004-03:00</published><updated>2009-10-13T12:11:55.103-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-13T12:11:55.103-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Projeto Brainstorm" /><title>Brainstorm - 5/8</title><content type="html">Voltando do feriado...energias carregadas e o pessoal da Yogurt cheio de motivação.... coragem e muita mas muita confusão... como já dizia o ditado em casa onde falta pão todo mundo briga e ninguem tem razão. Enjoy!&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamyp3"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamyp3" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="420" height="339"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamyp3"&gt;EPISODE 5: “Fun With Room Rage”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-8493314639247214344?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/8493314639247214344/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=8493314639247214344&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/8493314639247214344?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/8493314639247214344?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/IuTBaZrUIZ4/brainstorm-58.html" title="Brainstorm - 5/8" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/brainstorm-58.html</feedburner:origLink></entry><entry gd:etag="W/&quot;Dk4NRH0-fCp7ImA9WxNWEEQ.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-3507553406906120372</id><published>2009-10-09T10:10:00.002-03:00</published><updated>2009-10-09T10:29:55.354-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-09T10:29:55.354-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Projeto Brainstorm" /><category scheme="http://www.blogger.com/atom/ns#" term="Apresentação de Campanha" /><title>Brainstorm - 4/8</title><content type="html">E chegou a hora de apresentar as idéias, argumentos, fatos, experiências e muita coisa ruim...como em todas as apresentações internas....perfeitamente normal.....até que.....o raio caiu duas vezes no mesmo lugar....enjoy!&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamyq5"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamyq5" type="application/x-shockwave-flash" width="420" height="339" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamyq5"&gt;EPISODE 4: Rock Does It Again”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-3507553406906120372?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/3507553406906120372/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=3507553406906120372&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3507553406906120372?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3507553406906120372?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/rNtcJTBtymE/brainstorm-48.html" title="Brainstorm - 4/8" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/brainstorm-48.html</feedburner:origLink></entry><entry gd:etag="W/&quot;Ak4BRnY8cSp7ImA9WxNWEE0.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-4971540678465107767</id><published>2009-10-08T10:31:00.003-03:00</published><updated>2009-10-08T10:35:57.879-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-08T10:35:57.879-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="RP+Publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="Integração de Disciplinas na Publicidade" /><title>Brainstorm - 3/8</title><content type="html">Continuando.......&lt;br /&gt;&lt;br /&gt;Após a primeira reunião ou melhor, sessão de briefing... as ideias começam a fluir... enquanto isso a diretoria tenta melhorar a imagem da agência tentando descolar umas matérias em revistas do segmento..um trabalho de integração das disciplinas da comunicação Publicidade+ RP + Assessoria não diria muito de imprensa, está mais para uma assessoria de "pressão".&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamypd"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamypd" type="application/x-shockwave-flash" width="420" height="339" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamypd"&gt;EPISODE 3: “Smells Like a Good Idea”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-4971540678465107767?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/4971540678465107767/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=4971540678465107767&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/4971540678465107767?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/4971540678465107767?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/BrTYew2LvPY/brainstorm-38.html" title="Brainstorm - 3/8" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/brainstorm-38.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C08BRnYzeSp7ImA9WxNXGU8.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-1698719302333709334</id><published>2009-10-07T10:06:00.005-03:00</published><updated>2009-10-07T10:24:17.881-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-07T10:24:17.881-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Reunião de Briefing" /><category scheme="http://www.blogger.com/atom/ns#" term="Projeto Brainstorm" /><title>Brainstorm - 2/8</title><content type="html">&lt;meta equiv="Content-Type" content="text/html; charset=utf-8"&gt;&lt;meta name="ProgId" content="Word.Document"&gt;&lt;meta name="Generator" content="Microsoft Word 12"&gt;&lt;meta name="Originator" content="Microsoft Word 12"&gt;&lt;link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Cuser%5CCONFIG%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"&gt;&lt;link rel="themeData" href="file:///C:%5CDOCUME%7E1%5Cuser%5CCONFIG%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"&gt;&lt;link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5Cuser%5CCONFIG%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; 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	mso-style-qformat:yes; 	mso-style-parent:""; 	margin-top:0cm; 	margin-right:0cm; 	margin-bottom:10.0pt; 	margin-left:0cm; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Calibri","sans-serif"; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:Calibri; 	mso-fareast-theme-font:minor-latin; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin; 	mso-bidi-font-family:"Times New Roman"; 	mso-bidi-theme-font:minor-bidi; 	mso-fareast-language:EN-US;} .MsoChpDefault 	{mso-style-type:export-only; 	mso-default-props:yes; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:Calibri; 	mso-fareast-theme-font:minor-latin; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin; 	mso-bidi-font-family:"Times New Roman"; 	mso-bidi-theme-font:minor-bidi; 	mso-fareast-language:EN-US;} .MsoPapDefault 	{mso-style-type:export-only; 	margin-bottom:10.0pt; 	line-height:115%;} @page Section1 	{size:612.0pt 792.0pt; 	margin:70.85pt 3.0cm 70.85pt 3.0cm; 	mso-header-margin:36.0pt; 	mso-footer-margin:36.0pt; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --&gt; &lt;/style&gt;&lt;!--[if gte mso 10]&gt; &lt;style&gt;  /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Tabela normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0cm 5.4pt 0cm 5.4pt; 	mso-para-margin-top:0cm; 	mso-para-margin-right:0cm; 	mso-para-margin-bottom:10.0pt; 	mso-para-margin-left:0cm; 	line-height:115%; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Calibri","sans-serif"; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt;  &lt;p class="MsoNormal"&gt;Resumo do episódio anterior...pra quem não viu ou não entendeu ou acabou de cair chegar por aqui...&lt;/p&gt;  &lt;p class="MsoNormal"&gt;
&lt;br /&gt;Brainstorm 1/8: Agência Yogurt perde sua maior conta e nada pior poderia acontecer na vida de Ben ( o diretor Full Time da agência), marcado no passado pela perda de sua namorada e a sua melhor idéia para o "hot Shot" Rock Shanz, simultaneamente... (vale a pena ver o vídeo cena muito bem bolada). O presidente da Yogurt contrata Shanz para assumir os criativos da Yogurt...Ben se vê ameaçado e terá de superar esse seu "pequeno" problema e colocar a cabeça..ou melhor as cabeças em ordem para não perder de novo para Shanz.....confira a primeira reunião da equipe...sessões espíritas, confissões e mais demissões.....enjoy!&lt;/p&gt;&lt;p class="MsoNormal"&gt;
&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamypv"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamypv" type="application/x-shockwave-flash" width="420" height="339" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamypv"&gt;EPISODE 2: “The Rock Show”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;
&lt;br /&gt;&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-1698719302333709334?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/1698719302333709334/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=1698719302333709334&amp;isPopup=true" title="1 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/1698719302333709334?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/1698719302333709334?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/W8hyjSYOxSA/brainstorm-28.html" title="Brainstorm - 2/8" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>1</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/brainstorm-28.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C0cMQ3o5cSp7ImA9WxNXGEs.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-2531549856516090550</id><published>2009-10-06T11:59:00.007-03:00</published><updated>2009-10-06T17:31:22.429-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-06T17:31:22.429-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Ryan Stoner" /><category scheme="http://www.blogger.com/atom/ns#" term="Agências de Publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="Projeto Brainstorm" /><category scheme="http://www.blogger.com/atom/ns#" term="Agência Omelet" /><title>Brainstorm - 1/8</title><content type="html">Bom navegando pela net encontrei esse projeto muito bacana, "Brainstorm" acredito que a melhor definição do projeto só pode ser feita por quem o criou, logo:&lt;br /&gt;&lt;br /&gt;"Brainstorm, oferece um olhar hilário do controverso e, muitas vezes, ridículo, mundo da publicidade. A série foi criada como um conceito isolado que incorpora a marca Altoids sem  invadir a vida da audiência. Todos os oito episódios estão online. Nós escrevemos, produzimos, fizemos os acordos de distribuição e estamos fazendo o marketing do show." Ryan Stoner.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Ryan Stoner é Diretor de Estratégia da Omelet, uma agência de Los Angeles que vem se destacando no mercado norte-americano com soluções em novas mídias para clientes bem interessantes como Microsoft, The Academy of Motion Picture Arts and Sciences (responsável pelo Oscar), Interscope Records ( em lançamentos para artistas como Madona e Eminem), e para os canais Fox, NBC e USA Network (no lançamento de filmes e seriados).&lt;br /&gt;&lt;br /&gt;Brainstorm Para Comecar.....vou procurar postar um episódio por dia.. :) só pra deixar mais interessante.....&lt;br /&gt;&lt;br /&gt;O início:&lt;br /&gt;&lt;br /&gt;Brainstorm um projeto que segue os funcionários da Agência Yogurt - esta que acaba de perder seu maior cliente e está à beira de um colapso. O pessoal da Yogurt precisa colocar a conta da Altoids em dia para salvar a empresa. Em um último esforço, o presidente da empresa decide contratar Wizard Rock Shanz (O Mago da Publicidade)um freelancer "hot shot" que tem a missão de liderar a equipe nesta nova fase. Será que ele vai levar a agência Yogurt para a terra prometida? Ou levá-la para baixo com suas idéias malucas? Ben, o diretor de arte full time da Yogurt, precisa superar a sua história com o Rock Shanz, dar um norte para a conta da Altoids e pegar a gata da agência, Sarah. Lógico, isso tudo antes que Shanz o faça.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Bom divertimento: ( Só tem em inglês...foi mal..não vou arriscar uma tradução)&lt;br /&gt;&lt;br /&gt;&lt;div&gt;&lt;object width="420" height="339"&gt;&lt;param name="movie" value="http://www.dailymotion.com/swf/xamyqi"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.dailymotion.com/swf/xamyqi" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="420" height="339"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.dailymotion.com/swf/xamyqi"&gt;EPISODE 1: “Yogurt Gets Rocked”&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;i&gt;by &lt;a href="http://www.dailymotion.com/brainstormtv"&gt;brainstormtv&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-2531549856516090550?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/2531549856516090550/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=2531549856516090550&amp;isPopup=true" title="1 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/2531549856516090550?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/2531549856516090550?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/XRkedkUOHbU/brainstorm-18.html" title="Brainstorm - 1/8" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>1</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/brainstorm-18.html</feedburner:origLink></entry><entry gd:etag="W/&quot;Ak8NRXw4cSp7ImA9WxNXF0k.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-3747186089520109894</id><published>2009-10-05T10:20:00.002-03:00</published><updated>2009-10-05T10:21:34.239-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-05T10:21:34.239-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="anúncio" /><category scheme="http://www.blogger.com/atom/ns#" term="revista. jurujuba" /><category scheme="http://www.blogger.com/atom/ns#" term="anuncio de revista" /><title>Anúncio de Revista</title><content type="html">As revistas atuais têm apresentado uma segmentação muito grande, o que permite focar cada peça publicitária em um público bem específico.&lt;br /&gt;&lt;br /&gt;Além disso, a veiculação de anúncios em boas revistas garante uma vida útil prolongada aos seus anúncios, uma vez que a revista não é só lida por quem a comprou, passando muitas vezes por toda a família e chegando a diversas salas de espera por todo o Brasil.&lt;br /&gt;&lt;br /&gt;Não é raro, portanto, a busca de produtos e serviços oferecidos em edições com mais de trinta dias de publicação.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-3747186089520109894?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/3747186089520109894/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=3747186089520109894&amp;isPopup=true" title="1 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3747186089520109894?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3747186089520109894?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/LZjES-BHedo/anuncio-de-revista.html" title="Anúncio de Revista" /><author><name>B. Benatti</name><uri>http://www.blogger.com/profile/02749463623531003367</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>1</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/anuncio-de-revista.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C0IHR3c7fip7ImA9WxNXFE8.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-6789491838437804775</id><published>2009-10-01T15:17:00.002-03:00</published><updated>2009-10-01T15:25:36.906-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-10-01T15:25:36.906-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="anuncio" /><category scheme="http://www.blogger.com/atom/ns#" term="jornal" /><category scheme="http://www.blogger.com/atom/ns#" term="Jurujuba Publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="anuncio de jornal" /><category scheme="http://www.blogger.com/atom/ns#" term="leitura rápida" /><title>CURIOSIDADES</title><content type="html">Por uns dias vou postar aqui sobre algumas peças que temos no mercado publicitário e que podem ser melhores entendidas do ponto de vista do publicitário. Achei no site de uma agência www.ravipropaganda.com.br e achei bem interessante. Deixo aqui o crédito dos meus próximos posts a eles.&lt;br /&gt;&lt;br /&gt;Anúncio de Jornal&lt;br /&gt;&lt;br /&gt;Atingir milhares de pessoas ao mesmo tempo com uma variedade imensa de formatos são duas das melhores qualidades da mídia jornal.&lt;br /&gt;&lt;br /&gt;Os anúncios devem ser impactantes e de leitura rápida. Há que se ressaltar a curta vida útil de um jornal, uma vez que as boas publicações são renovadas diariamente.&lt;br /&gt;&lt;br /&gt;Por isso é preciso um ótimo planejamento ao se decidir por anunciar em jornais: é preciso uma continuidade, uma frequência. Se a disponibilidade de verba é muito pequena, convém optar por uma mídia de maior vida útil como uma revista, por exemplo.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-6789491838437804775?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/6789491838437804775/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=6789491838437804775&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6789491838437804775?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/6789491838437804775?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/3L9MNIv3ka4/curiosidades.html" title="CURIOSIDADES" /><author><name>B. Benatti</name><uri>http://www.blogger.com/profile/02749463623531003367</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/10/curiosidades.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DEEBR3Y7cCp7ImA9WxNQF0w.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-4105991467328412595</id><published>2009-09-23T11:20:00.008-03:00</published><updated>2009-09-23T11:37:36.808-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-09-23T11:37:36.808-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Evolução de Cliente" /><category scheme="http://www.blogger.com/atom/ns#" term="WEB 2.0" /><category scheme="http://www.blogger.com/atom/ns#" term="Comercial Microsoft" /><category scheme="http://www.blogger.com/atom/ns#" term="comerciais engraçados" /><category scheme="http://www.blogger.com/atom/ns#" term="Conhcer o Cliente" /><title>E se a relação Anunciante X Consumidor fosse um casamento no sentido literal?</title><content type="html">Assistindo a palestra do Manoel Fernandes hoje sobre Planejamento na web 2.0 ele apresentou um vídeo muito interessante...esse Comercial da Microsoft demonstra de uma forma divertida a importância de conhecer o consumidor e usar isso para direcionar a mensagem, acompanhar a evolução dele e estar preparado para as "novas" necessidades...divirtam-se.&lt;br /&gt;&lt;br /&gt;&lt;object width="425" height="344"&gt;&lt;param name="movie" value="http://www.youtube.com/v/yOoQRcTJyaw&amp;hl=pt-br&amp;fs=1&amp;"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/yOoQRcTJyaw&amp;hl=pt-br&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-4105991467328412595?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/4105991467328412595/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=4105991467328412595&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/4105991467328412595?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/4105991467328412595?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/GH-J034W4R8/e-se-relacao-anunciante-x-consumidor.html" title="E se a relação Anunciante X Consumidor fosse um casamento no sentido literal?" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/09/e-se-relacao-anunciante-x-consumidor.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DkQCQ3Y_eip7ImA9WxNQFUk.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-3822021010842478720</id><published>2009-09-21T11:44:00.001-03:00</published><updated>2009-09-21T11:46:02.842-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-09-21T11:46:02.842-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Clientes Jurujuba" /><category scheme="http://www.blogger.com/atom/ns#" term="Novidades Jurujuba" /><category scheme="http://www.blogger.com/atom/ns#" term="jurujuba site" /><category scheme="http://www.blogger.com/atom/ns#" term="novo site jurujuba" /><category scheme="http://www.blogger.com/atom/ns#" term="Jurujuba Publicidade" /><title>NOVIDADES!!!!!!! DEMOROU MAS CHEGOU</title><content type="html">Bom após quase meses sem atualizar o que acontece na Jurujuba aqui no blog já tava na hora de alguém dar noticias por aqui e explicar o que aconteceu. Aconteceu que a Jurujuba ta cheia de novidades, e pra facilitar a vida de todo mundo vamos colocar em tópicos ok?&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Jurujuba de Casa nova mais uma vez:&lt;/strong&gt; Após quase um ano que inauguramos a nossa nova sede em Santos, a Jurujuba decolou de vez. Nosso mais novo endereço é o escritório em SP, sim para ficar mais próximo de nossos clientes da Capital e também para o desenvolvimento de novos projetos, Juliana Canoli (ex-Schain e NTC&amp;Logística) acaba de integrar a equipe de atendimento e irá atuar na região de São Paulo. Anota ai o nosso endereço em São Paulo: Av. Rouxinol, 84 sala 14 – Moema. Tel:. (11) 3294-6965.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Clientes:&lt;/strong&gt; “O Rio de Janeiro Continua Lindo”, disso temos certeza, retornando nas últimas semanas da cidade maravilhosa, mais que belas paisagens na bagagem, a Jurujuba trouxe pra santos mais duas novas contas, é isso mesmo nosso novo escritório é em SP, mas nossos novos clientes são do Rio, DBTRANS/RJ e IAVM- Candido Mendes/RJ (escritório regional Santos) passam a ser atendidos pela nossa equipe a partir do mês de Setembro. &lt;br /&gt;&lt;br /&gt;E pra finalizar com todas essas novidades quem desfez as malas e passou a integrar a nossa equipe de mídia é  &lt;strong&gt;Gabriel Lima &lt;/strong&gt;(ex-Oceania) que entre tantas contas atendeu a Rede VTV, Unimed-Santos e Colégio Universitas. Gabriel irá assumiu o Departamento de Mídia da jurujuba a partir deste mês.&lt;br /&gt;&lt;br /&gt;E como recompensa pra você que leu esse post até o final, temos uma quente direto da criação....o pessoal aqui ficou tão empolgado com as novidades que resolveram criar um novo site para agência que literalmente vira tudo de cabeça pra baixo, (nosso webmaster que o diga) curioso..???  Aguarde.....&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-3822021010842478720?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/3822021010842478720/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=3822021010842478720&amp;isPopup=true" title="1 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3822021010842478720?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3822021010842478720?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/D4hzspSTlLI/novidades-demorou-mas-chegou.html" title="NOVIDADES!!!!!!! DEMOROU MAS CHEGOU" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>1</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/09/novidades-demorou-mas-chegou.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DU4AQX8yfyp7ImA9WxNTGEo.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-3644860763435855939</id><published>2009-08-21T15:03:00.001-03:00</published><updated>2009-08-21T15:05:40.197-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-08-21T15:05:40.197-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="cliente" /><category scheme="http://www.blogger.com/atom/ns#" term="projeto" /><category scheme="http://www.blogger.com/atom/ns#" term="histórias" /><category scheme="http://www.blogger.com/atom/ns#" term="agencia de publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="publicidade e propaganda" /><title>Como vender um projeto antes mesmo de fazer alguma coisa</title><content type="html">Vender um projeto é algo realmente difícil. Aqui geralmente encaramos 2 problemas:&lt;br /&gt;&lt;br /&gt;1) Como convencer um cliente a comprar algo que não está totalmente especificado?&lt;br /&gt;&lt;br /&gt;2) Como demonstrar uma idéia para um cliente sem que você perca muitas horas de desenvolvimento ou de especificação para chegar a um orçamento justo?&lt;br /&gt;&lt;br /&gt;Fazer um orçamento é uma das tarefas mais difíceis em um projeto, pois é claro, envolve muitas especificações.&lt;br /&gt;&lt;br /&gt;Imagine que você está construindo uma casa e, depois de aprovado o projeto e com a casa quase pronta, você percebe que quer mais um banheiro em um determinado lugar. Pronto, o projeto já deu um prejuízo para o cliente, pois nessa área não tem o encanamento apropriado e muitas outras paredes terão que ser quebradas.&lt;br /&gt;&lt;br /&gt;E quando vendemos algo tão subjetivo quanto uma peça publicitária? Como vender esse projeto sem ter que recorrer a tabelas de preços ou perder muitas horas preciosas de especificação?&lt;br /&gt;&lt;br /&gt;Primeiro, é importantíssimo saber a necessidade do cliente. Muitas vezes, o cliente chega na agência e pede: "Eu quero um spot de rádio". Espera um pouco... pra quê ele quer uma agência se ele só quer um spot? Uma gravadora pode resolver o problema por um preço mais baixo.&lt;br /&gt;&lt;br /&gt;Perguntar o por quê ele quer um spot, é o primeiro passo. Descobrir as intenções, o objetivo, a necessidade, pode ser tão ou mais importante quanto a execução propriamente dita.&lt;br /&gt;&lt;br /&gt;Segundo, crie uma história para o projeto. Algo como: "O cliente vai chegar no supermercado e ao chegar na gôndola de biscoitos ele vai sentir um cheiro de chocolate saindo da gôndola da marca X." As histórias não precisam ser muito longas e no início até é interessante que não sejam, para que o cliente possa complementá-la com as necessidades.&lt;br /&gt;&lt;br /&gt;A etapa de aprovação de uma idéia é outra fase importante. Como você conta uma história? Uma boa história tem começo, meio e fim. Se o final for feliz, melhor ainda. Tire algumas horas para ver trailers de filmes. Se o trailer é bom, você vai querer ver o filme. Se ele for ruim, provavelmente você irá ignorá-lo.&lt;br /&gt;&lt;br /&gt;Com os projetos, acontece da mesma forma. Conte uma história bem feita e você tem chances de aprovar uma idéia. Conte ela de forma desorganizada, desestruturada e sem brilho e o cliente dirá que não tem orçamento pra isso agora.&lt;br /&gt;&lt;br /&gt;Lembre-se: uma boa idéia tem que estar vinculada à uma necessidade do cliente.&lt;br /&gt;&lt;br /&gt;Depois de contada a história é hora de mostrar quanto é que vai custar a brincadeira. Esse é o momento de colocar na ponta do lápis o custo de todas as tarefas, materiais, horas de trabalho, etc. É importante também enviar a história um pouco mais detalhada com o preço, incluindo o que fará e o que não fará parte dessa história.&lt;br /&gt;&lt;br /&gt;Se for um projeto grande, divida a história em capítulos e faça o orçamento partilhado para cada uma das etapas. É melhor lançar algo mais cedo e ganhar dinheiro no primeiro mês do que lançar um projeto depois de um ano e só começar a ter retorno sobre o investimento 12 meses depois de começada uma história.&lt;br /&gt;&lt;br /&gt;Em resumo:&lt;br /&gt;&lt;br /&gt;1) entenda a necessidade&lt;br /&gt;2) monte uma história&lt;br /&gt;3) faça um orçamento da história, se possível, divida ela em partes&lt;br /&gt;&lt;br /&gt;Depois dessas etapas, vem a parte da execução. Mas aí é uma outra história que deixamos pra contar mais tarde!&lt;br /&gt;&lt;br /&gt;E você? quais as suas histórias ao tentar vender um projeto?&lt;br /&gt;&lt;br /&gt;créditos: http://midiaticos.blogspot.com/&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-3644860763435855939?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/3644860763435855939/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=3644860763435855939&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3644860763435855939?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3644860763435855939?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/D5x0vjOCWZA/como-vender-um-projeto-antes-mesmo-de.html" title="Como vender um projeto antes mesmo de fazer alguma coisa" /><author><name>B. Benatti</name><uri>http://www.blogger.com/profile/02749463623531003367</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/08/como-vender-um-projeto-antes-mesmo-de.html</feedburner:origLink></entry><entry gd:etag="W/&quot;DkQAQnszcSp7ImA9WxNTF00.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-5869639200445942792</id><published>2009-08-19T14:41:00.004-03:00</published><updated>2009-08-19T14:52:23.589-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-08-19T14:52:23.589-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Roberto Duailib" /><category scheme="http://www.blogger.com/atom/ns#" term="Cartas a um jovem publicitário" /><category scheme="http://www.blogger.com/atom/ns#" term="publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="DPZ" /><category scheme="http://www.blogger.com/atom/ns#" term="editora alegro" /><category scheme="http://www.blogger.com/atom/ns#" term="comunicação" /><title>Cartas a um jovem publicitário</title><content type="html">Recentemente li um livro que ganhei no natal chamado Carta a um Jovem Publicitário, é de uma série de livros Cartas a um jovem.... da editora Alegro. &lt;br /&gt;É um bom livro para se ler para quem quer cursar a faculdade de comunicação, para quem esta cursando e iniciando na profissâo e até mesmo para os que já estão dentro dela. &lt;br /&gt;Retrata a vida de um dos maiores publicitários do país Roberto Duailib, um dos sócios hoje da DPZ. &lt;br /&gt;Descobri algumas curiosidades interessantes sobre o mercado publicitário e principalmente da história desse respeitado publicitário.&lt;br /&gt;Recomendo a leitura desse livro a todos da área.&lt;br /&gt;&lt;br /&gt;Editora: ALEGRO&lt;br /&gt;ISBN : 8535218858&lt;br /&gt;ISBN 13: 9788535218855&lt;br /&gt;Espec. : COMUNICACAO&lt;br /&gt;BROCHURA&lt;br /&gt;1 º Edição - 2005  168 pág. &lt;br /&gt;&lt;br /&gt;Alguns sites que possuem o livro para compra e seus preços:&lt;br /&gt;&lt;br /&gt;http://compare.buscape.com.br/cartas-a-um-jovem-publicitario-roberto-duailibi-8535218858.html&lt;br /&gt;&lt;br /&gt;Para quem for comprar boa leitura.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-5869639200445942792?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/5869639200445942792/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=5869639200445942792&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/5869639200445942792?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/5869639200445942792?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/Mz2DEHlZ8iQ/cartas-um-jovem-publicitario.html" title="Cartas a um jovem publicitário" /><author><name>B. Benatti</name><uri>http://www.blogger.com/profile/02749463623531003367</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/08/cartas-um-jovem-publicitario.html</feedburner:origLink></entry><entry gd:etag="W/&quot;A0UDRH46fyp7ImA9WxNTFk0.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-1989461835858693679</id><published>2009-08-18T12:17:00.004-03:00</published><updated>2009-08-18T12:27:55.017-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-08-18T12:27:55.017-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="briefing" /><category scheme="http://www.blogger.com/atom/ns#" term="campanha publicitária" /><category scheme="http://www.blogger.com/atom/ns#" term="publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="Campanha Academia" /><category scheme="http://www.blogger.com/atom/ns#" term="agencia de publicidade" /><category scheme="http://www.blogger.com/atom/ns#" term="agência de publicidade" /><title>Campanha Publicitária</title><content type="html">&lt;meta equiv="Content-Type" content="text/html; 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	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin; 	mso-bidi-font-family:"Times New Roman"; 	mso-bidi-theme-font:minor-bidi; 	color:windowtext;} .MsoChpDefault 	{mso-style-type:export-only; 	mso-default-props:yes; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:Calibri; 	mso-fareast-theme-font:minor-latin; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin; 	mso-bidi-font-family:"Times New Roman"; 	mso-bidi-theme-font:minor-bidi; 	mso-fareast-language:EN-US;} @page Section1 	{size:612.0pt 792.0pt; 	margin:70.85pt 3.0cm 70.85pt 3.0cm; 	mso-header-margin:36.0pt; 	mso-footer-margin:36.0pt; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --&gt; &lt;/style&gt;&lt;!--[if gte mso 10]&gt; &lt;style&gt;  /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Tabela normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:""; 	mso-padding-alt:0cm 5.4pt 0cm 5.4pt; 	mso-para-margin:0cm; 	mso-para-margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:11.0pt; 	font-family:"Calibri","sans-serif"; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-fareast-font-family:"Times New Roman"; 	mso-fareast-theme-font:minor-fareast; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin;} &lt;/style&gt; &lt;![endif]--&gt;Uma campanha publicitária é o conjunto de estratégias que tem como objetivo vender ou divulgarr um determinado produto  ou serviço.
&lt;br /&gt;A campanha publicitária é um plano de publicidade amplo para uma série de ações diferentes, mas relacionadas, que aparecem em diversos meios durante um periodo específico. &lt;o:p&gt;&lt;/o:p&gt;
&lt;br /&gt;
&lt;br /&gt;Ela pode ser constituída de peças em diversos meios de comunicação, seja de massa (televisão, jornal, revista,rádio) ou segmentado (telemarketing, mala direta, e-mail marketing, internt, mailing, etc) que são explorados de acordo com um planejamento prévio de ações obtidos por dados colhidos em pesquisa de mercado, em um tempo programado.
&lt;br /&gt;
&lt;br /&gt;Outra modalidade de ação que pode constituir uma campanha é a promocional (degustação, distribuição de brindes em pontos de venda, shows e eventos em geral).&lt;o:p&gt;&lt;/o:p&gt;
&lt;br /&gt;
&lt;br /&gt;O plano da campanha se apresenta ao cliente após uma reunião de briefing, dando, assim, o cliente um tempo determinado apra a agência criar a sua campanha . Após o tempo determinado é marcada uma reunião para apresentação da campanha com o conceito da campanha, peças a serem veiculadas, planejamento de mídia e se possível  no planejamento de mídia sempre apresentando números comprovando o por que das ações e das mídias utilizadas.&lt;o:p&gt;&lt;/o:p&gt;
&lt;br /&gt;
&lt;br /&gt;A principal característica de uma campanha publicitária é que, seja qual for o meio ou ação explorada, as peças que a constituem devem preservar uma identidade entre si, uma uniformidade tanto editorial, quanto visual, para causar sinergia entre eles com objetivo de aumentar o impacto da campanha.&lt;p&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-1989461835858693679?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/1989461835858693679/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=1989461835858693679&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/1989461835858693679?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/1989461835858693679?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/gWb-7t0B2KY/campanha-publicitaria.html" title="Campanha Publicitária" /><author><name>B. Benatti</name><uri>http://www.blogger.com/profile/02749463623531003367</uri><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/08/campanha-publicitaria.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUQHQ3c6fyp7ImA9WxJWF0s.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-3946339479021290619</id><published>2009-06-23T10:05:00.007-03:00</published><updated>2009-06-23T10:22:12.917-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-06-23T10:22:12.917-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="FAM 2009" /><category scheme="http://www.blogger.com/atom/ns#" term="Short List" /><category scheme="http://www.blogger.com/atom/ns#" term="App Ribeirão" /><category scheme="http://www.blogger.com/atom/ns#" term="Prêmio Publicitário" /><category scheme="http://www.blogger.com/atom/ns#" term="Interior e Litoral" /><title>NOTA RÁPIDA - Jurujuba no Short List do FAM 2009</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__V91zu66cLA/SkDVLXdFeMI/AAAAAAAAACs/6Sa2IfZQaUg/s1600-h/fam_2009.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 172px; height: 102px;" src="http://1.bp.blogspot.com/__V91zu66cLA/SkDVLXdFeMI/AAAAAAAAACs/6Sa2IfZQaUg/s320/fam_2009.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5350510748567435458" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Jurujuba 1 peça inscrita = 1 peça selecionada para o short list.SPOT Institucional.&lt;br /&gt;&lt;br /&gt;Mudança de planos para o feriado galera.....bora pra Ribeirão.. :)&lt;br /&gt;&lt;br /&gt;FAM - O Festival&lt;br /&gt;&lt;br /&gt;O Festival é um dos mais importantes do segmento e tem o objetivo de reconhecer a criatividade e qualidade dos trabalhos produzidos pelas agências de propaganda, de internet, produtoras de áudio e webdesigners do interior. Além disso, visa incentivar mais investimentos em tecnologia para o aperfeiçoamento dos criativos e dos serviços técnicos disponíveis no mercado.&lt;br /&gt;&lt;br /&gt;O cerimonial de premiação acontecerá dia 08/07 (quarta-feira) no CCRP em Ribeirão Preto (SP).&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.appribeirao.com.br/fam/short_audio.php"&gt;Short List Completo Aqui.&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-3946339479021290619?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/3946339479021290619/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=3946339479021290619&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3946339479021290619?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3946339479021290619?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/F2kfiYhTgwQ/nota-rapida-jurujuba-no-short-list-do.html" title="NOTA RÁPIDA - Jurujuba no Short List do FAM 2009" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/__V91zu66cLA/SkDVLXdFeMI/AAAAAAAAACs/6Sa2IfZQaUg/s72-c/fam_2009.jpg" height="72" width="72" /><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/06/nota-rapida-jurujuba-no-short-list-do.html</feedburner:origLink></entry><entry gd:etag="W/&quot;CUICQXg5cSp7ImA9WxJWEEo.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-2699597630365882566</id><published>2009-06-15T10:23:00.005-03:00</published><updated>2009-06-15T10:46:00.629-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-06-15T10:46:00.629-03:00</app:edited><category scheme="http://www.blogger.com/atom/ns#" term="Melhor da Propaganda 2009" /><category scheme="http://www.blogger.com/atom/ns#" term="Meio Mensagem Melhores da Propaganda" /><category scheme="http://www.blogger.com/atom/ns#" term="Regional Interior e Litoral SP" /><category scheme="http://www.blogger.com/atom/ns#" term="Destaque melhores da propaganda 2009" /><title>Jurujuba é Destaque nos Melhores da Propaganda 2009 - Interior e Litoral SP</title><content type="html">&lt;a href="http://meiomensagem.tempsite.ws/melhor_propaganda/Default.aspx"&gt;&lt;a href="http://4.bp.blogspot.com/__V91zu66cLA/SjZLc7D8xyI/AAAAAAAAACc/qWYuzvRSeKM/s1600-h/logo_melhor_propaganda.gif"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 110px;" src="http://4.bp.blogspot.com/__V91zu66cLA/SjZLc7D8xyI/AAAAAAAAACc/qWYuzvRSeKM/s200/logo_melhor_propaganda.gif" border="0" alt=""id="BLOGGER_PHOTO_ID_5347544567811720994" /&gt;&lt;/a&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Resenha Publicada em 8 de Junho de 2009 - Caderno Especial Regional - Interior e Litoral de SP - Jornal Meio&amp;Mensagem.&lt;br /&gt;&lt;br /&gt;"Sapo Xulé Moda Infantil"&lt;br /&gt;&lt;br /&gt;"A Ação bem humorada da Sapo Xulé moda infantil tem um pai que confunde duas músicas infantis e é corrigido pela fila. "Na hora de vestir os pequenos não se engane: a maior variedade em moda infantil você só encontra aqui, na Sapo Xulé. Todas as grandes marcas reunidas em um só lugar" é a locução da final da campanha."&lt;br /&gt;&lt;br /&gt;O Melhor da Propaganda Regional é uma iniciativa do Grupo M&amp;M para promover os melhores trabalhos que fazem história na propaganda, valorizando os mercados publicitários regionais. &lt;br /&gt;&lt;br /&gt;Os melhores trabalhos de cada categoria são publicados nas  Edições Regionais do Jornal Meio&amp;Mensagem, com circulação nacional.&lt;br /&gt;&lt;br /&gt;Bom se esta é a intenção do Grupo M&amp;M a Jurujuba sente orgulho de fazer parte da história da propaganda.Parabéns a todos os profissionais da casa, que este reconhecimento seja o combustível para inovar sempre.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Ficha Técnica:&lt;br /&gt;&lt;br /&gt;ANUNCIANTE: SAPO XULÉ MODA INFANTIL &lt;br /&gt;PRODUTO: MODA INFANTIL &lt;br /&gt;TÍTULO: NÃO SE ENGANE! &lt;br /&gt;DIRETOR DE CRIAÇÃO: FELIPE PRIETO &lt;br /&gt;DIRETOR DE ARTE: TAINA STORELLI/HUMBERTO CAMILO &lt;br /&gt;REDATOR: VINICIUS CORREA/MATHEUS BENATTI &lt;br /&gt;PRODUTORA DE SOM: ZYB PRODUÇÕES MUSICAIS &lt;br /&gt;APROVADO POR: SIDNEY &lt;br /&gt;AGÊNCIA: JURUJUBA PUBLICIDADE &lt;br /&gt;&lt;br /&gt;&lt;a href="http://meiomensagem.tempsite.ws/melhor_propaganda/radio/interiorelitoral/peca_23_Naoseengane.asp"&gt;Clique aqui para ouvir o SPOT&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-2699597630365882566?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/2699597630365882566/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=2699597630365882566&amp;isPopup=true" title="1 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/2699597630365882566?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/2699597630365882566?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/eiGTZfXIM-E/jurujuba-e-destaque-nos-melhores-da.html" title="Jurujuba é Destaque nos Melhores da Propaganda 2009 - Interior e Litoral SP" /><author><name>M. Benatti</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="16" height="16" src="http://img2.blogblog.com/img/b16-rounded.gif" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/__V91zu66cLA/SjZLc7D8xyI/AAAAAAAAACc/qWYuzvRSeKM/s72-c/logo_melhor_propaganda.gif" height="72" width="72" /><thr:total>1</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/06/jurujuba-e-destaque-nos-melhores-da.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C0cNSHs-fSp7ImA9WxJRGU4.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-468503233935080372</id><published>2009-05-21T15:25:00.005-03:00</published><updated>2009-05-21T15:38:19.555-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-05-21T15:38:19.555-03:00</app:edited><title>Dicas dicas dicas</title><content type="html">&lt;a href="http://blueblots.com/freebies/25-sites-to-download-free-royalty-stock-photo-and-textures/"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_48dvlK78pfQ/ShWe4I2MD4I/AAAAAAAAAMU/9bX1IdFR5lY/s1600-h/1024x768.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 129px;" src="http://4.bp.blogspot.com/_48dvlK78pfQ/ShWe4I2MD4I/AAAAAAAAAMU/9bX1IdFR5lY/s400/1024x768.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5338347620602220418" /&gt;&lt;/a&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Para aquelas pessoas que já cansaram de ficar tirando marca d'agua das fotos "puxadas" do Getty Images, ou está puto porque viu aquela imagem que você pegou no SXC em outro anúncio segue uma lista de 25 sites para downloads de imagens e texturas royalty-free.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://blueblots.com/freebies/25-sites-to-download-free-royalty-stock-photo-and-textures/"&gt;http://blueblots.com/freebies/25-sites-to-download-free-royalty-stock-photo-and-textures/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Encontrei este acervo num ótimo blog sobre design gráfico - &lt;a href="http://www.designgrafico.art.br"&gt;designgrafico.art.br&lt;/a&gt; - recomendo visitas diárias, o Armando Fontes, proprietário do blog está sempre recheando o blog de informações valiosas.&lt;br /&gt;&lt;br /&gt;Abraços&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-468503233935080372?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/468503233935080372/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=468503233935080372&amp;isPopup=true" title="0 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/468503233935080372?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/468503233935080372?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/jPQDW893unk/dicas-dicas-dicas.html" title="Dicas dicas dicas" /><author><name>F. Prieto</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="32" height="32" src="http://3.bp.blogspot.com/_48dvlK78pfQ/SOUsxcmGYBI/AAAAAAAAAIY/yFhdc3jLYC8/S220/fight_msn.jpg" /></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_48dvlK78pfQ/ShWe4I2MD4I/AAAAAAAAAMU/9bX1IdFR5lY/s72-c/1024x768.jpg" height="72" width="72" /><thr:total>0</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/05/dicas-dicas-dicas.html</feedburner:origLink></entry><entry gd:etag="W/&quot;C0QERXY9eip7ImA9WxJRGE4.&quot;"><id>tag:blogger.com,1999:blog-1018665157734085462.post-3269125511817314864</id><published>2009-05-20T11:30:00.003-03:00</published><updated>2009-05-20T11:55:04.862-03:00</updated><app:edited xmlns:app="http://www.w3.org/2007/app">2009-05-20T11:55:04.862-03:00</app:edited><title>2º Design Show</title><content type="html">&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.computerarts.com.br/designshow/images/banner.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 205px; height: 547px;" src="http://www.computerarts.com.br/designshow/images/banner.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;Dia 30 de maio, no auditório do SENAC Consolação, vai rolar o &lt;a href="http://www.computerarts.com.br/designshow/index.html"&gt;Segundo Design Show da Revista Computer Arts&lt;/a&gt;, um ciclo de palestras e workshops focados nas principais vertentes de design. Serão palestras e workshops, em um único dia, abordando design gráfico, motion design e design interativo.&lt;br /&gt;&lt;br /&gt;Nomes de peso do design nacional estarão presentes, como: &lt;a href="www.grafikonstruct.com.br"&gt;Rodrigo Teco&lt;/a&gt;, &lt;a href="http://www.flickr.com/tonydemarco "&gt;Tony de Marco&lt;/a&gt;, &lt;a href="http://www.ocafilmes.com.br"&gt;Diego Velasco, Guilherme Alvernaz&lt;/a&gt; e &lt;a href="http://www.burti.com.br"&gt;Fábio Bottura&lt;/a&gt; , além da presença de &lt;a href=" www.dereklea.com "&gt;Derek Lea&lt;/a&gt; - premiado ilustrador, professor universitário e autor de livros sobre ilustração digital - que no 2º Computer Arts Design Show vai compartilhar suas experiências e inspirações em uma palestra sobre arte digital. Também vai apresentar suas técnicas criativas e não-convencionais em um workshop sobre Photoshop e Illustrator.&lt;br /&gt;&lt;br /&gt;Nem é preciso dizer que todo departamento de criação da Jurujuba estará presente, adquirindo novas técnicas, buscando inspiração e trocando conhecimento com a galera presete. &lt;br /&gt;&lt;br /&gt;Vemos vocês lá!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1018665157734085462-3269125511817314864?l=jurujubapublicidade.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel="replies" type="application/atom+xml" href="http://jurujubapublicidade.blogspot.com/feeds/3269125511817314864/comments/default" title="Postar comentários" /><link rel="replies" type="text/html" href="http://www.blogger.com/comment.g?blogID=1018665157734085462&amp;postID=3269125511817314864&amp;isPopup=true" title="1 Comentários" /><link rel="edit" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3269125511817314864?v=2" /><link rel="self" type="application/atom+xml" href="http://www.blogger.com/feeds/1018665157734085462/posts/default/3269125511817314864?v=2" /><link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/jurujuba/~3/8HFxSjuxt5E/2-design-show.html" title="2º Design Show" /><author><name>F. Prieto</name><email>noreply@blogger.com</email><gd:image rel="http://schemas.google.com/g/2005#thumbnail" width="32" height="32" src="http://3.bp.blogspot.com/_48dvlK78pfQ/SOUsxcmGYBI/AAAAAAAAAIY/yFhdc3jLYC8/S220/fight_msn.jpg" /></author><thr:total>1</thr:total><feedburner:origLink>http://jurujubapublicidade.blogspot.com/2009/05/2-design-show.html</feedburner:origLink></entry></feed>

