3 Days of Normal
Click this link if the trailer doesn’t show below…3 Days of Normal Trailer.

Ebony Road

Bamboo: Fast growing plant, classified as a grass, which can be readily processed into rayon to make bamboo rayon clothing.

Burn-Out: A process that uses sulfuric acid or other strong acid to “burn-out” parts of a fabric knit, usually a polyester/cotton blend. The process gives a see-through, very sheer effect.

Cap Sleeves: Usually refers to shorter sleeves on women’s garments.

Colorfastness: The ability of a garment to withstand multiple washings without losing its color.

Combed Cotton: A method to remove short fibers and to arrange longer fibers parallel to create a smooth, fine cotton yarn. Combed cotton has high strength, excellent uniformity, and better hand. Combed cotton costs more and is used in finer t-shirts.

Cotton Jersey: Knitted, very slightly stretchy fabric with a smooth flat face and a more textured but uniform back. Average weight per yard is about 5.5 to 6 ounces. Basic t-shirts are made of cotton jersey. Fine cotton jersey is usually smoother and has a lighter weight per yard.

Cotton: A natural fiber that is the most popular in the world for fabrics. Cotton fibers are usually ½ to 2 inches long. Longer fibers produce finer cotton fabric. Varieties such as Pima and Egyptian, which feature fibers exceeding 1.5 inches, are more highly valued than ordinary varieties.

Crew Neck: A round close-fitting neckline. Most common neck on t-shirts.

Fine Cotton Jersey: Knitted, very slightly stretchy fabric with a smooth flat face and a more textured but uniform back. Fine cotton jersey is usually smoother and has a lighter weight per yard than regular cotton jersey. T-shirts made with fine cotton jersey have a better drape and feel than regular t-shirts. Usually made with 30s and higher cotton thread, and weighs about 4.3 ounces per square yard.

Fitted Cut: Definitions vary, but generally a fitted cut refers to a cut that flatters the body. Used often in women’s t-shirts, the middle section of the shirt will be tighter than the top or bottom. Overall, the shirts run narrower than a basic full cut.

Full Cut: A generous, roomy cut. In t-shirts, tubular styles are generally considered full-cut, but there are exceptions. Full Cut differs from the slimmer Slim Cuts, and Fitted Cuts.

Hand: The way a fabric feels to the touch. A fabric that feels soft and smooth is considered to have a good hand.

Jersey Knit: Commonly found in t-shirts and is the most durable of knits. It is light weight, and has fine vertical ribs. The Jersey knit was named after the British Island in the English Channel. Fine cotton Jersey refers to Jersey Knit made with fine cotton threads such as 30s and 40s.

Knit: Defines how the interlocking loops of yarn that make up fabric were made. There are many types of knits. Jersey Knit is commonly found in t-shirts and is the most durable of knits. It is light weight, and has fine vertical ribs. On the other hand, rib knits have heavy ribs running down the fabric, while interlock knits are used in very fine fabrics. T-shirt collars are usually rib knit.

Organic Apparel: A term very loosely applied in the garment industry. It can mean anything from 100% organic to as little as 6% organic. Often combined with terms like Eco-Friendly, Green, and so on. Consumers must check the labels and verify the materials used to see if something is truly organic or not.

Organic Cotton: Cotton grown without the use of pesticides. Certified organic cotton has been inspected to insure it truly is organic.

Polyester: Man-made fiber manufactured from synthetic polymers. Used widely in apparel, especially combined with cotton in 50/50 blends.

Pre-Shrunk: Refers to the process of pre-shrinking fabric before it is cut and sewn. Occasionally it refers to an actual finished garment that has been preshrunk. Clothing that has been preshrunk shrinks less once the buyer washes it. Preshrunk cotton t-shirts will still shrink a bit, however, especially if dried using a clothes dryer.

Rib Knit: Characterized by heavy vertical ribs running down the fabric. Rib knits are usually classified as 1×1, 2×1 or 2×2. This lets you know the width of the rib compared to the space between. For example, a 1×1 rib knit or a 2×2 rib knit means the space between each rib is the same width as the ribs. But a 2×1 rib knit means the ribs are twice as wide as the spaces in between. Rib knit is very stretchy and is often used for t-shirt collars, cuffs, and tank tops.

Ring Spun: Refers to yarn made by twisting and thinning a rope of cotton fibers. The continuous spinning results in a softer feel and stronger yarn. Ring-spun t-shirts are noticeably softer to the touch.

Scoop Neck: Wide, gently curved neckline that varies in depth. Favored in women’s shirts.

Sheer Jersey: Very light weight jersey knit, weighing about 3.9 ounces per yard. A little stretchier than fine jersey.

Shrinkage: Usually refers to cotton apparel and the amount it can be expected to shrink. Most cotton t-shirts are pre-shrunk, but 4-5% shrinkage can still be expected.

Slim Cut (Fit): A style of t-shirt that is narrower than what one normally finds. For example, a full cut men’s t-shirt, size large, usually runs 22 inches across the chest (measured one inch below the sleeve). A slim cut will run about half an inch to 1 inch narrower, sometimes more.

Tank Top: T-Shirt characterized by thin shoulder straps and no sleeves. The name came from the early term for swimming pools: swimming tanks.

V -Neck: Inverted triangle style of neckline. Can be deep or shallow, depending on the style. Usually favored by women, but a shallow style v-neck is popular among men.

Weight: Usually expressed ounces per square yard. A 5.5 ounce weight cotton fabric means that one square yard will weigh 5.5 ounces. Fine jersey cotton fabrics usually have lighter weights, while coarser cotton fabrics have heavier weights.

Taken from Green Man T-Shirts Guide To Understanding T-Shirt Terms.

“I was very excited when the costume designer contacted me last week,” said Michelle Lienhart, owner/designer of Just Be Products. “It’s not often that a movie is filmed in New Hampshire. They even told me that I could go on set during the filming in Henniker!”

Duxton County is the story of a troubled Hollywood starlet who’s life is unraveling. She flees to rural New Hampshire where she falls for a naïve police officer who treats her like a normal person, because he’s unaware of her fame. But when her past catches up to her, the new relationship threatens to fall part.

The independent production company responsible for the film is From Out of the Woodwork Productions. It is being directed by Ishai Setton whose past films have been featured at the Tribeca Film Festival in New York.

Just Be’s first experience with feature films was for a movie called Ebony Road which just finished shooting in the UK. Just Be plays a major role in the movie’s wardrobe. Ebony Road is a drama and unique thriller full of twists set in a contemporary society and city. Two young sisters, Emmie and Isobel Spurrier, struggle to live homeless on the streets of London. The movie is slated to be released in December 2010.

Lead actor, Daniel Garcia, on set of Ebony Road wearing a Be A Beach Bum tee from Just Be.

Matt and Carissa Fusco, store owners, recently opened The Rugged Mill with help from family and friends. The Rugged Mill is an original outdoor apparel and home decor store. Not only do they carry the active-wear line of Just Be Apparel (like Be A Kayaker, Be A Camper, Be A Hiker, Be Muddy and more), they also carry Woolrich, Pendleton, FoxRiver, Broner, Ariat, Arborwear, Douglas, several N.H. Made products, Rustic home decor and so much more! They are located in the heart of North Conway, New Hampshire across from the train station and next to Badger Realty! Stop in and check out what they have to offer!

Phone: 603.356.0490
Address: 2633 White Mountain Highway, North Conway, NH 03860

The latest event was at Concord Market Days and Music Festival. I was so down in the dumps recently because the phone wasn’t ringing and orders weren’t coming in, that I was questioning the whole business that I was in.

Then, I spent three (very hot) but glorious days talking with many Just Be fans in beautiful downtown Concord, NH! There were so many people who came into the tent and said, “I am such a big fan!” That was the huge boost to my confidence level and let me know that I am making a difference. The other thing I liked hearing was, “I bought tees from you last year (or at Christmas) and I’m back for more!”

One of the most memorable “fan” stories that I like to tell was of a woman who stopped by the Just Be shop in the Mall of NH just before Christmas. She was so excited (which is kind of an understatement) when she saw my Be A Kayaker tee. She said that she has been trying to find me for so long and then said, “Oh, I need to show you this on my phone!”

She proceeded to show me a photo of my kayaker tee. I asked her where she got the photo and she said that she stopped someone on the street awhile back who was wearing it and asked where they got it (which they couldn’t quite remember because it was a gift). So, since that one siting, she had been on the hunt for that shirt and was so ecstatic when she finally found it. So excited, that she bought more a couple of other designs as well.

Those are the great fan stories that I love to hear! Do you have a great Just Be Fan story? Do tell! You can share it on Facebook or right here in the comments section below.

Just Be was asked to design the official tee for the Be The Shift movement created by Chaske Spencer, aka Sam Uley (leader of the Wolf Pack) in the Twilight Saga. A portion of the proceeds of these tees goes directly to United Global Shift.

Be The Shift tees are available in both men’s and women’s styles for $24/$26(2XL).

The official launch party for Be The Shift happened at the Industry Nightclub in Los Angeles, CA on June 14, 2010.

Actors from the TWILIGHT SAGA and other celebrities have been working with United Global Shift to bring awareness to recent events in the CHEYENNE RIVER SIOUX TRIBE.

On February 1, 2010 the Cheyenne River Sioux Tribe declared a state of emergency after a severe ice storm devastated the reservation. The storm toppled more than 3,000 power poles and left 13,000 people without power, heat and water. The response from the government has been slow.

With the help of Chaske Spencer, they have created a project called Shift the Power to The People, whose mission is to empower people to create sustainable, lasting change in their communities and countries through:

• Creating Awareness of the current issues and conditions
• Creating Alternatives that promote Dignity, Justice, Unity, and Accountability
• Taking Action that supports the creation of these alternatives

SHIFT THE POWER TO THE PEOPLE is creating a shift from hoping and waiting for the government to handle this, to being the voice that makes it happen.

A Shift from not being informed or heard to making your voice be heard, reaching out to elected officials, government organizations and individuals to help create equity, dignity, accountability and justice.

While the BE THE SHIFT campaign is far larger than this isolated issue, we are using the Cheyenne River Sioux Water Infrastructure project as a launching pad to empower people everywhere to source their own power and make lasting differences in their own communities, creating shifts that they want to see in the issues that matter to them.

Order your official Be The Shift tees today!

The best shot that I could find was at the end of the show when he was standing on stage with Casey and Crystal. Lee put his arm around Crystal and I could see it. But it’s still not clear enough.

I didn’t know where else to turn. Then…a brilliant idea! Just ask Ellen DeGeneres! She could help! So here is my video that I sent to Ellen asking for her help.

I had a dream come true on May 18th while I was watching American Idol. Semi-finalist Lee DeWyze was wearing one of my Be The Music tees! To say that I was excited was an understatement!!

I had sent a couple of Be The Music tees to American Idol’s stylist, Myles Siggins, earlier in the season when they narrowed it down to the top 24. I knew it was a long shot that Myles would even get my package, never mind one of the contestants actually wearing one! But I knew it could hurt to try. I was so hoping that I was going to see one of the contestants wearing it, but was getting worried because there was only four shows left.

The Idol-inspired Be The Music design was created in February. It represents everything that the Idol contestants live for—to create music, to be the music, to embody music.

Lee has always been my favorite to win from the very beginning. So, for him to wear my tee made it that much sweeter.

The hunt is on for a much better photo…

So, now that summer is finally here, it’s time to start planning all those summer events. Just Be will be pretty busy this summer hitting up all the fair, festivals and rallies that happen here in New Hampshire. Here is a list of all the places we’ll be this summer and beyond that you can visit us at (and buy lots of tees when you do).

• June 25, Concord Arts Market, 33 Capitol Street, Concord, NH, 9 am - 3 pm
• July 16-18, Concord Market Days and Music Festival, Main Street, Concord, NH, 9 am - 10 pm
• July 25, Bayswater Book Store, Center Harbor, NH, Noon - 2 pm
• July 31 - Aug 1, Pittsfield Hot Air Balloon Rally, Pittsfield, NH
• Sept 3 - 7, Hopkinton State Fair, Hopkinton, NH
• Oct 1 - 4, Deerfield Fair, Deerfield, NH
• Oct 10 - 11, Warner Fall Foliage Festival, Warner, NH

There may be more events added as they come up. So, stop by, say hi and buy a few tees while you’re at it! Hope to see you this summer!