Blog RSS Blog RSS Feed justmarketingnewshttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with My AOLSubscribe with GoogleSubscribe with PlusmoSubscribe with The Free DictionarySubscribe with Bitty BrowserSubscribe with Live.comSubscribe with Excite MIXSubscribe with WebwagSubscribe with Podcast ReadySubscribe with WikioSubscribe with Daily Rotation ac5e7eff-5cbd-4076-bbbb-b2a357969acd <![CDATA[JMI TO PROVIDE STRATEGY & CONSULTANCY FOR DOUG YATES ]]> INDIANAPOLIS, (March 28, 2013) – JMI (Just Marketing International), the world’s largest motorsports marketing agency, has been selected by NASCAR industry figure Doug Yates to provide strategic counsel and guidance on the growth of his personal brand and business profile in a multi-year agreement. 

]]> Thu, 28 Mar 2013 09:22:08 GMT e79027db-aba2-4967-a51f-4034f34dbbc2 <![CDATA[CHIP GANASSI RACING TEAMS ANNOUNCE INNOVATIVE SPONSORSHIP WITH PNC]]> INDIANAPOLIS, (March 19, 2013) – Chip Ganassi Racing Teams (CGRT) and PNC Financial Services Group, Inc. (NYSE: PNC) have formed a strategic sponsorship for the 2013 race season. The relationship, which includes assets across the CGRT’s IndyCar, NASCAR and Grand-Am programs, will be focused around key motorsports events for each series in the Indianapolis market.

]]> Tue, 19 Mar 2013 12:11:34 GMT 37273ad6-98d2-4509-8ca6-e334ee39cfcc <![CDATA[The State of North American Motorsports by Zak Brown, Founder & CEO]]> At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North American motorsports, especially NASCAR, indicated its success was unstoppable. Fast forward 10 years and find that the reporting on the economics of our sport has done a 180 – teams can’t find sponsorship, series are struggling to stay afloat and the American public has lost interest in racing. The truth can be found somewhere in the middle of these two narratives.

]]> Fri, 01 Mar 2013 11:14:07 GMT 5283c063-4d1f-4ce8-8ee4-e91e6ccbbe6f <![CDATA[POSITEC APPOINTS JMI AS MOTORSPORTS AGENCY]]> INDIANAPOLIS, February, 21, 2013 – JMI (Just Marketing International), the world’s largest motorsports marketing agency, has been named the motorsports agency of record for POSITEC USA Inc., a global company that manufactures and markets power tools, lawn and garden equipment and related accessories under brands such as Rockwell and WORX. 

]]> Thu, 21 Feb 2013 13:53:20 GMT 1e1191e2-6fd9-4fea-a654-f62d798adeed <![CDATA[UPS JOINS SCUDERIA FERRARI AS NEW TEAM SPONSOR]]>  

ATLANTA, Feb. 19, 2013 – UPS (NYSE:UPS) today announced the expansion of its sponsorships in motorsports by entering Formula 1® racing through a multi-year sponsorship of Scuderia Ferrari. The alliance was announced today in Barcelona, Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the Spaniard took the track for the first time in the team’s 2013 F138 race car bearing the UPS shield. 

 

]]> Tue, 19 Feb 2013 07:27:59 GMT 2c8fe70a-cdfb-4888-a7d4-ebbf87ab76df <![CDATA[ UPS JOINS SCUDERIA FERRARI AS NEW TEAM SPONSOR]]> ATLANTA, Feb. 19, 2013 – UPS (NYSE:UPS) today announced the expansion of its sponsorships in motorsports by entering Formula 1® racing through a multi-year sponsorship of Scuderia Ferrari. The alliance was announced today in Barcelona, Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the Spaniard took the track for the first time in the team’s 2013 F138 race car bearing the UPS shield. 

]]> Tue, 19 Feb 2013 02:43:52 GMT d904f3a6-4ea5-4635-aafe-d57dadd08474 <![CDATA[JMI APPOINTS CLIVE RICHARDS AS SENIOR VICE PRESIDENT, PARTNERSHIP DEVELOPMENT, EMEA ]]> London: November 8, 2012 - JMI (Just Marketing International), the world’s largest motorsports marketing agency, today announced that Clive Richards has joined the company as Senior Vice President, Partnership Development, EMEA, with responsibility for business development across the region.

]]> Thu, 08 Nov 2012 09:33:15 GMT d7466263-14d6-42c7-9fda-8f279879e49f <![CDATA[STATE OF THE SPORT - INDYCAR SEASON RECAP]]> Indianapolis: September 21, 2012 – With the 2012 IndyCar season complete, JMI looks at the overall performance of the series as a marketing platform. In the latest edition of ‘State of the Sport’ Mikel Hartman discusses the addition of new manufacturers in 2012, the importance of the 2013 IndyCar schedule, and what to expect from IndyCar in the future.

 

JMI State of the Sport - IndyCar Recap from JMI on Vimeo.

]]> Fri, 21 Sep 2012 09:14:29 GMT f3952a1c-50b6-4865-8d3a-dc4b703f084f <![CDATA[STATE OF THE SPORT - SPONSORSHIP PLANNING]]> With the NASCAR Chase for the Sprint Cup underway, many sponsors are busy putting together plans for next year. The latest edition of JMI’s ‘State of the Sport’ details what brands in NASCAR are focused on during the last quarter of the season to prepare for 2013 and the kind of return new sponsors are looking to get out of a NASCAR deal.

 

State of the Sport - Sponsorship Planning from JMI on Vimeo.

]]> Tue, 18 Sep 2012 09:04:47 GMT b8ffebdd-496b-4f39-83c4-907de4f33bad <![CDATA[American Le Mans Series and the GRAND-AM Rolex Sports Car Series Merger]]>

Today, the American Le Mans Series and the GRAND-AM Rolex Sports Car Series announced a merger agreement that will combine the two beginning with the 2014 racing season. While the initial details are still being ironed out, this announcement has major implications for American sports car racing. With GRAND-AM serving as the sanctioning body for the championship, NASCAR will play a major role in organizing the new series.

]]> Wed, 05 Sep 2012 10:46:48 GMT 969a5d69-301b-4fb8-aebf-49ab3c9118a9 <![CDATA[MAZDA APPOINTS JMI AS MOTORSPORTS AGENCY ]]> Indianapolis, London: August, 9 – JMI (Just Marketing International), the world’s largest motorsports marketing agency, has been named the motorsports agency of record for Mazda North American Operations through 2014.

]]> Thu, 09 Aug 2012 08:57:11 GMT b49c4c83-d9b3-4896-bef8-a53bcb3bfaec <![CDATA[State of the Sport - Social Media]]> As the NASCAR weekend gets underway at the Brickyard, JMI shares insights on how social media is changing the sponsorship landscape in the series. The latest edition of JMI’s ‘State of the Sport’ details what brands can do to capitalize on social media and how social media will influence the future of motorsports marketing.

State of the Sport - Social Media from JMI on Vimeo.

]]> Fri, 27 Jul 2012 09:10:01 GMT ca8d80eb-4bcc-42f6-921a-3d839e27f6f2 <![CDATA[LIFTMASTER® APPOINTS JMI AS MOTORSPORTS AGENCY]]> Indianapolis: July, 12 – JMI (Just Marketing International), the world’s largest motorsports marketing agency, has been appointed by LiftMaster, the world’s #1 professionally installed garage door opener brand, as its motorsports marketing agency of record. JMI will help LiftMaster maximize its NASCAR assets for the remainder of the 2012 season and into 2013.

]]> Thu, 12 Jul 2012 09:42:10 GMT 3ad7ec00-e848-448f-b05b-74b46f392cd5 <![CDATA[JMI APPOINTS DAVID WEBB TO NEW POSITION OF PRESIDENT, INTERNATIONAL]]> INDIANAPOLIS, LONDON – JMI, the world's largest motorsports marketing agency, today announced the appointment of David Webb to the new position of President, International as the company moves to a more geographic structure and adds to the strength of its senior management team.

]]> Thu, 21 Jun 2012 02:15:00 GMT 431492fc-275a-4f89-a871-d2e419a1f406 <![CDATA[JMI APPOINTS ERIC PINKHAM VICE PRESIDENT, PARTNERSHIP DEVELOPMENT, NORTH AMERICA]]> INDIANAPOLIS – JMI, the world's largest motorsports marketing agency, today announced that Eric Pinkham has been appointed Vice President, Partnership Development, North America, as the company intensifies its focus on the U.S. market.

]]> Wed, 20 Jun 2012 09:46:49 GMT 62cd2663-a0c9-4592-919c-47b492f8f192 <![CDATA[JMI PERSPECTIVE ON FORMULA 1™ INITIAL PUBLIC OFFERING]]>  

JMI Founder & CEO gives the motorsports marketing agency's view on the upcoming FORMULA 1 Initial Public Offering.

]]> Mon, 11 Jun 2012 09:57:18 GMT d0ca9353-e7f9-47cb-bee1-a88b0baf405c <![CDATA[State of the Sport - Indy500 Rick Cuellar]]>

]]> Thu, 24 May 2012 09:10:30 GMT d6277283-35c0-48c2-96e8-8ca9ad65fb2b <![CDATA[State of the Sport – Monaco Grand Prix 2012 Preview]]>

]]> Thu, 24 May 2012 09:01:32 GMT c1d9b07f-3dba-4d46-ad72-d3d2aa3fb430 <![CDATA[Zak Brown's F1 Testing ]]> Be sure to check out Zak’s test run with the Lotus F1 Team at Paul Ricard, France. There are some spectacular in-car shots as Zak takes today’s Lotus F1 car through the paces. Zak also drove Ayrton Senna’s 1986 Lotus Renault Turbo the same day.

 

]]> Fri, 18 May 2012 13:08:36 GMT 703ff666-9938-4a97-a213-fa47b854378f <![CDATA[#SOCIAL500 HASHTAG GIVES MARKETING FOCUS TO INDIANAPOLIS 500]]> INDIANAPOLIS (May 17, 2012) – JMI (Just Marketing International), the world’s largest motorsports marketing agency, is launching the Twitter hashtag #SOCIAL500 tomorrow to provide a look at the business and marketing side of the greatest spectacle in racing.

]]> Thu, 17 May 2012 10:22:36 GMT d9cecfb9-e109-465e-ba62-fef9b8f31684 <![CDATA[STATE OF THE SPORT – 2012 INDYCAR]]> Welcome to State of the Sport – INDYCAR season is upon us as Founder & CEO, Zak Brown discusses the benefits of new manufacturers entering the series, the re-branding of NBC Sports and the impact of 2012 schedule changes.

]]> Fri, 23 Mar 2012 10:30:54 GMT ad32a615-919e-4eef-87ff-242de91352b8 <![CDATA[State of the Sport - 2012 Formula 1]]> Welcome to the second edition of State of the Sport – with FORMULA 1 season almost underway  Founder & CEO, Zak Brown comments on the series' health in Europe, ability to lead the way in emerging markets and Formula 1 in America.

 

]]> Wed, 14 Mar 2012 15:04:31 GMT f09eebcb-2b36-46b9-825b-c8bae5818642 <![CDATA[JMI DEVELOPS STRATEGY AND CONSULTING DIVISION]]> London: March 13, 2012 – JMI (Just Marketing International), the world’s largest motorsports marketing agency, has formed a new Strategy and Consulting division. The move reflects growing client demand for strategic consulting services and greater scrutiny and analysis of measured return on investment, from sponsorships in general and motorsports in particular.

]]> Tue, 13 Mar 2012 12:11:21 GMT 13f950a3-bae3-488e-9630-9282fa7a3f88 <![CDATA[Zak on ‘The James Allen on F1 Podcast’ in association with UBS]]> Zak Brown is contributing to ten F1 podcasts that James Allen is producing, in association with UBS. The first of these podcasts is now available and features Zak discussing sponsorship trends in F1 this year.

]]> Fri, 02 Mar 2012 14:28:38 GMT d3049626-3d39-4f7e-b73b-c42c37eff39b <![CDATA[State of the Sport - 2012 NASCAR Edition ]]> Motorsports Insiders first edition of 2012 – Founder & CEO, Zak Brown’s insight on NASCAR heading into the 2012 season.

]]> Thu, 23 Feb 2012 06:18:46 GMT