Jason W. Sokol

Cultivating Fans

Jason — Thu, 23 Feb 2012 13:00:32 +0000

Does your business have customers that swear by your products/services? If you do, are you finding ways to push their positive emotions and loyalty even further? In my last post, I talked about three types of shoppers – promoters, passives and detractors – and how we often overlook our fans and passive customers in leu [...]

How to Build Promoters, Passives (and forget the Detractors)

Jason — Sat, 18 Feb 2012 21:39:16 +0000

Your business has three types of consumers to deal with. They are the promoters, the passives and the detractors. They look like this: Promoters love you Passives don’t care about you Detractors actively campaign against you Who should you care about? If you are like many businesses out there, you might struggle with answering this [...]

The Social Media Question

Jason — Thu, 16 Feb 2012 13:00:06 +0000

Is social media the end all, be all solution that will solve all of your advertising and marketing woes? No matter how much you love Twitter, Facebook, Google Plus or your blog, this question misses the mark on the real purpose behind social media. Check out this video developed by Scott Slososky to get a [...]

On Courage

Jason — Mon, 13 Feb 2012 13:00:34 +0000

8 Marketing Lessons from Robb Wolf and the Paleo Solution Diet

Jason — Sat, 11 Feb 2012 23:32:21 +0000

Disclaimer: I am biased. I am a huge fan of Robb Wolf and the Paleo Solution lifestyle. I have been using Robb’s program (combined with Wendler’s 5/3/1) for about 7 months and have lost between 15-20 pounds. The thing works. That said, let’s look at the many marketing insights that can be gained. For the [...]

The Secret Behind Superb Marketing

Jason — Wed, 08 Feb 2012 03:20:33 +0000

My dad and I have been finishing my basement for the last few months. In reality, it has been a year long project where we get together every other weekend to work. My dad showed up with a clever little device while we were working on the sheet rock. The Stanley Panel Carrier Ever carried [...]

The Paleo Marketing Challenge

Jason — Mon, 06 Feb 2012 13:00:15 +0000

What would you do if you had an incredible product that could help millions of people, but a matter of perception stood in your way? This is the incredible marketing challenge faced by Robb Wolf, Dr. Loren Cordain and their Paleo approach to nutrition. What is the Paleo Diet? Dr. Cordain and Robb Wolf are [...]

Risk Takers

Jason — Fri, 03 Feb 2012 14:00:56 +0000

I have always admired risk takers: The Dukes of Hazard Scooby and the gang Tom and Jerry Bilbo, Frodo and Co. Hemingway My fourth grade teacher that taught me to love reading My sixth grade teacher that taught me to draw, paint and love art Orwell U2 Wilco Steve Jobs Sam Harris Dan Pink Glen [...]

Selecting the Perfect Agency

Jason — Wed, 01 Feb 2012 13:15:50 +0000

I have been working on an important project over the last few months. A while back we decided to look into the possibility of using an outside agency to help us update some of our legacy brands. I wanted to share some of the qualities I have been looking for and the process I have [...]

An Awesome Customer Experience

Jason — Sun, 29 Jan 2012 23:32:21 +0000

A couple of posts back, I talked about the importance of prioritizing your marketing and not getting distracted by all of the new media tools that are now available. With that in mind, I wanted to spend a few minutes talking about the one thing you can do to radically improve your customer experience – [...]