Kaleidico Blog

Infographic Marketing Example: Business Development

Bill Rice — Wed, 12 Jun 2013 21:17:30 +0000

This has been one of the more creative ways we have used an infographic. Unlike traditional infographic marketing, we didn’t think about the online audience or how to get it in front of them. In this case, we were targeting a very specific client and an offline presentation. We created this infographic specifically for a [...]

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Infographic Marketing Example: Personal Finance

Bill Rice — Wed, 12 Jun 2013 21:00:26 +0000

Few places have leveraged infographic marketing as much as the personal finance niche. This industry is the perfect kind of market for infographics. Banking and finance is full of complex and confusing concepts, but people need to understand these topics to get what they need: better credit, improved finances, low mortgage rates, and better insurance. [...]

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Infographic Marketing Example: Voice of the Client

Ashley Benke — Wed, 12 Jun 2013 19:40:34 +0000

This Infographic poster was created for one of our clients during an initial Discovery Session. We sat down with their principals and they shared with us the story and vision for their brand during an open Q&A roundtable. A brand’s overall vision is what inspires us and represents the underlying thread which connects all the work [...]

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Example Infographic Marketing: Technology

Ashley Benke — Wed, 12 Jun 2013 19:15:05 +0000

This client chose to use infographic marketing to deliver a warning of the consequences of technology obsolesce to business. The challenge was to deliver this message in a way that is quickly conveyed and anchors very memorable examples in the mind of decision influencers and makers. Our designers collaborated with the client to identify the appropriate [...]

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Example Infographic Marketing: Green Homes

Ashley Benke — Wed, 12 Jun 2013 18:46:00 +0000

This client is in the highly competitive financial services market. This environment presents two distinct challenges: 1.) Standing out from the crowd and, 2.) making a very dry topic interesting. Collaborating with our client, we developed a strategy that would leverage the strong personal finance blogging community and a compelling infographic to attract a highly targeted [...]

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Infographic Marketing Strategy

Bill Rice — Wed, 12 Jun 2013 15:55:58 +0000

Are you considering infographic marketing as a new component to a larger content marketing strategy? A quick survey of the Internet will confirm that this is a very trendy approach. And although piling in on a trend is not always a good thing, the Web is very clearly becoming a more visual environment. As [...]

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Adobe Max in Review: Tall Tales from a Large Man

Ashley Benke — Wed, 29 May 2013 16:14:33 +0000

This year I was fortunate enough to be sent to the Adobe Max Conference in L.A.; a 3 day explosion of Art, Design, Code, Process, and Networking. I tasked myself with the job of Sketch-noting all of my sessions while there, and upon my return home, turning them into A.) fun little art projects and, [...]

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Adobe Max in Review: Storytelling in Web Design

Ashley Benke — Wed, 22 May 2013 21:57:34 +0000

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AdobeMax in Review: The good, bad, and ugly of Infographics

Ashley Benke — Tue, 21 May 2013 17:43:56 +0000

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AdobeMax in Review: SOCIAL MEDIA IMPACT ON CREATIVITY

Ashley Benke — Tue, 14 May 2013 18:43:24 +0000

Last week, I was fortunate enough to be sent to the Adobe Max Conference in L.A.; a 3 day explosion of Art, Design, Code, Process, and Networking. I tasked myself with the job of Sketch-noting all of my sessions while there, and upon my return home, turning them into A. Fun little art projects, and [...]

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