Kaleidico.com blogs

I Used To Live Here!

keith burwell — Wed, 10 Mar 2010 15:54:20 +0000

I have a theory. If you lived in a house other than the one where you currently reside, you have thought about what it looks like now. You have wondered who is using your old bedroom. Did they ever find the Hot Wheel car you dropped down the furnace register? Is your name still carved underneath the basement stairs? Have they replaced the green shag carpet in the living room? You get the idea.

In a hyper connected world, we can find old friends, ancient (literally) relatives, up to the minute dinner plans of every person we know (or don’t), videos of their laughing baby, and the list goes on. But to get a glimpse inside the home we grew up in, our only option is to go there in person, knock on the door, explain you aren’t a serial killer, and ask to search the house as if you were Inspector Clousseau.

The last 100 years have seen so much change in every facet of life, we who are living it become immune. The houses we all lived in have probably changed their interior design 5 times since we were in them. Where are the records of these changes? Mostly sitting in picture albums, the backdrop to the “Christmas 1979”, or grandpa’s 85th birthday, or any other gatherings that show the horrid wood paneling that took days to tear down. We are so connected in so many ways, yet the architectural and historical records of 119 million homes in the U.S. alone, are bifurcated into individual memories. As they say, each home tells a story, but to whom? And where is it told?

Admittedly, we kiss the fence on some current technologies. Google Street View gives us an opportunity to view external images but it doesn’t allow for sharing, connecting, or going inside. You can’t very well knock on the virtual door in Street View. Sure, we can share photos on Flickr, but it’s more likely that they would be shared with our own circle of family and friends. Ancestry.com gives us a way to connect our family trees with people we don’t know, but it still doesn’t bind us together around the living space.

My Kaleidico Project proposal is a new website called “I Used to Live There!” Here is a mock-up.

This website would enable members to find their former (or current) homes, and upload relevant photos to the address record. It would also enable people to comment, connect, and explore. Imagine connecting with someone and finding out interesting bits about your home- “We built that wall because…” or “Did you find a cigar box in the attic with photos of…?”.

From a practical perspective, it creates another avenue of connectivity, it builds a shared historical record, it can even trigger relationships and/or memories.

Doesn’t it make sense to share and connect around one of the most integral American institutions we have- the house itself?

What say you? Would you visit such a site? Would you use it?

Have You Protected Your Social Media Namespace?

Bill Rice — Tue, 09 Mar 2010 14:48:50 +0000

I’m sure you have secured the relevant domain name for your company. In fact, considering the competitive state of the domain market, you probably named your company based on domain availability.

Now the gut wrenching question: Are you thinking about other critical namespaces?

The popularity and search indexing of social media namespaces could once again put your brands, products, and executives’ reputations at risk. If you have not considered social media namespaces in your strategic plan—stop and complete this checklist:

1. List critical brands and keywords identifiable with your company

Company name
Subsidiaries or affiliates
Unique property or locations
Executive officers and notable managers
Products, services, and brands

2. Acquire namespaces with significant market presence

Facebook
Twitter
YouTube
Flickr
Others that might make sense
- Delicious
- Slideshare.net

Why? Here’s the simple social media namespace business case:

Facebook is the number two destination on the Internet and the top referrer of Internet traffic. Twitter is the top syndication and distribution service on the Internet—highly trusted by consumers. YouTube is the number two search engine, behind Google and ahead of Yahoo! and Bing. Flickr seems to be emerging as the low-cost photo-journalist of online news—even the traditional media outlets. Oh, and it’s free (until you are trying to battle a name-squatter).

Best Advice on Name Squatting—Be there first!

Name-squatter resources:

There are No More Jobs at Kaleidico

Bill Rice — Wed, 03 Mar 2010 17:45:11 +0000

That’s right. We are getting rid of all the jobs at Kaleidico.

(Dramatic pause)

Now that we have given all our competitors a little time to do a goofy little victory dance—let me explain.

I have long been a fan of Seth Godin’s thinking, but as I read and reviewed Linchpin I knew I needed to go beyond being a fan and inject this thinking into my company, Kaleidico.

I have constantly preached it, forwarded his posts internally, given away his book to my employees, but this post—Everyone’s model of work is a job—got me up out of my chair to do something radical.

This is what I did. This morning I announced a contest to rout out the “jobs” and people that love their “job” at Kaleidico. We’re calling it the Entrepreneur of the Month contest and trying to closely simulate/emulate that ethos.

Here are the details:

Invent and “ship” a product (it can, but doesn't have to, relate to any existing Kaleidico product or service)
Create it and launch it to a unique Kaleidico.com URL (labs or blog)
Promotion is all on you. However, you can use any Kaleidico branded site (YouTube, Facebook, Twitter, etc.) or friends and family.
Projects must be published to Kaleidico.com URL by 3/12
Web traffic, as measured by Google Analytics, will be the measurement to determine the "Entrepreneur of the Month"
The period of Web traffic measurement will be between 3/12-3/26
The winner will get a significant bonus in March
Like a "real" entrepreneur you have to get your "day job" done (maybe a little more efficiently) so you can make time to create your new idea and reach "escape velocity."

Stay tuned and support your favorites as they get launched and ask for your attention.

6 Truths About Social Media Monitoring

Bill Rice — Wed, 24 Feb 2010 16:28:55 +0000

Image by jypsygen via Flickr

Lately, social media monitoring software has been the darling. Everyone thinks they need to be monitoring their buzz, measuring their sentiment, analyzing every little tweet, post, and comment. But are we, in the social media monitoring business, missing the point?

Here’s what I’m coming to believe is the truth about social media monitoring, and the syndromes we are trying to avoid in the development of Eavesdropper.

1. Most Quickly Stop Paying Attention – The last thing most people need is one more bit of ~~software~~ distraction open on their computer—much less one that needs constant attention. Unfortunately, that’s exactly what many social media monitoring solutions deliver.

Flowing another river of information, simply adding more overload to your already crowded attention. The result is obvious—ignore.

2. Most Features are Novelties – Truth be told most features in these social media solutions are simply clever or interesting (like watching reality TV). Mention volume, share of voice, sentiment analysis, top influencers, and the like are buzz topics in social media, but what do they help you do?

Listen? Sure, but there are lots of free ways to listen.
Focus on the right things? Here, I’m more doubtful and this is probably your objective in finding social media monitoring software. There is going to be a lot of innovation in this area.
Report results and impact? In most (paid) software tools this is the first feature in and probably the least useful. The obvious reason is when you are buying something you have to prove it is adding value. Don’t believe me…look at all the free tools—many are useful, but few have (management) reports!

3. Most Confuse with a RSS Feed Reader – This is the biggest misconception on social monitoring tools: “It’s just another RSS reader.” If yours is, ditch it. If that’s the way you are using it change your behavior. The biggest different you should be spending more time monitoring discovery than tracking the known.

4. Most are Unsure What to Measure – It’s a problem. Probably even a distraction. For most of our clients (competitive intelligence and crisis management), it’s movement, personnel shifts, defined trigger events, and activity flares. This is probably one that you just have to sit down and noodle out. It will be different for each client and you don’t want your software defining or forcing this one for you.

5. The Rest Measure the Wrong Things – See Truth #4. This is always the inevitable peril of analytics. I have always found the best way to avoid this is to evaluate your outcomes. Are you yielding the results you want? Are you moving in the right direction? If not, I can guarantee you either aren’t measuring or you’re measuring the wrong things.

6. Few Use it for Actions or Decisions – I think this is the number one cause of Truth #1. Watching social media without engaging is a little crazy, but I think most social monitoring tools neglect this. Of course, when they do clients use the tools and say things like, “It seems like something is missing here…”

Are you evaluating or using social media monitoring software? What are some of the truths or frustrations you are running into? Where and for what do you find these tools the most useful?

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If you want to learn more about using Kaleidico’s Eavesdropper in your social media strategy contact us at 866.667.5253 or send us an email at eavesdropper@kaleidico.com.

For regular updates on social media strategy and monitoring sign-up for our RSS feed, email alerts, or follow us on Twitter.

Do You Prefer Buffet or Sit-down?

Doug Van De Motter — Tue, 23 Feb 2010 00:15:02 +0000

In the real time web world, currently there are two main choices for feed consumers – RSSCloud and Pubsubhubbub (PuSH). You can liken RSSCloud to a buffet for feeds and PuSH to a sit-down dinner. The hubs processing the feeds are the waiters taking your order – “Do you prefer buffet or sit-down?”

At the RSSCloud buffet, the waiter will take your feed subscription order, and when the cook (the feed publisher) has an update ready the waiter will be notified. The waiter in turn will send you a simple ping alerting you of the update so you can go to the cook's buffet table and grab it. The waiter will also send a notice to all the other subscribers who will rush to the buffet table to get their updates, possibly crowding you out and making you wait. It's also possible that the publisher may not anticipate the demand for the update and the table is overwhelmed with impatient buffet patrons who overturn the table.

If you prefer the PuSH sit-down dinner, the waiter will take your feed subscription order, just like at the buffet, but when the cook's update is ready the complete order is delivered directly to you by the waiter using a fat ping, and you're ready to consume as you like.

Being basically lazy and preferring our pings with a lot of fat, we opted for the PuSH sit-down protocol which we integrated into our Eavesdropper product using Zend_Feed_Pubsubhubbub and Superfeedr. The Zend_Feed_Pubsuhubbub component is new to Zend Framework 1.10 and makes integrating the PuSH protocol into an app very easy. We chose the Superfeedr hub for it's standardization into Atom of any feed to which we want to subscribe, and because they handle the complexity of the alphabet soup of feed standards so we can just relax and enjoy our meal.

Eavesdropper is our real-time monitoring tool that can be used for reputation management, competitive intelligence, lead generation and crisis management, or many other uses depending on your needs. With the addition of PuSH, you can monitor any feed of interest – for example, you may come across a blog post through Eavesdropper where users are actively discussing your product or service, and if the comments are feed-enabled you can subscribe to them directly within Eavesdropper to follow the discussion as it happens.

So, as a hungry feed consumer, do you prefer buffet or sit-down?

Social Media Marketing for Political Campaigns

Bill Rice — Wed, 17 Feb 2010 13:34:47 +0000

Image by New England Secession via Flickr

This is a train that is gathering a lot of steam lately—social media marketing for political campaigns. From Obama to Brown, we have seen both major parties use it well. However, it’s a unique social media marketing challenge.

Applying traditional (if there is such a thing, yet) social media strategies are unlikely to produce much success. You have to reshape your plan to fit a unique marketing environment.

Here are some of the things we see in most campaigns.

Starting at Zero

Unlike most brands, political candidates start every election cycle at ground zero. They have…

Zero brand
Zero money
Zero people
Zero organization
Zero plan

In some ways that makes social media marketing challenging. However, with an experienced team it can be your biggest impact on all fronts—brand, money, and people.

Your number one goal is to build strong name id and positive community as fast and cheap as possible. How do you get that done?

Social Media for Politicians

1. Have an online campaign headquarters – You have to establish an online campaign headquarters. At the very least a web page, blog, or Facebook fan page. People go to the Web first when they want to know something. You need to be there (on your own terms).

If you don’t establish a Web presence immediately and build a strong search position, a Google search for your name is likely to return only the negative your opponent puts there.

2. Identify existing affinity groups – Just like in fund raising make a list of all your friends, family, and organizations you are involved in. Do they have a strong Internet presence? Do they have websites or spend large chunks of their time on Facebook? (Secret Tip: Your crazy, avid Farmville Facebook friends are now your secret weapon.)

These affinity groups should be recruited to endorse and (online) campaign for your Internet presence. Just like fundraising and voter outreach, you want to grab the attention and support of large groups to make the most of your limited time.

3. Don’t forget Facebook – Speaking of Facebook, all that needs to be said here is that it is the second largest destination on the Internet (behind Google). Even more surprising is that Facebook just passed Google as the number one referring website—meaning, if you want people to come to you tell them on Facebook.

4. Use Twitter for distribution – Any good PR person will tell you that a message needs distribution to have any impact. Online the best way to broaden your distribution is through a strong Twitter network. It takes work and it take more than one Twitter user, but with the right stuff you will be reaching thousands of voters in no time.

The beauty of Twitter is that unlike the traditional newswire you can precisely target—demographics, issues, influencers, media. Again, it takes a good audience development plan, but once it’s built it packs a punch.

5. Target voter and media – Targeting voters is a no brainer. However, social media can also be very effective at capturing the attention of the media. News staff, both traditional and new media are resource constrained and increasingly competitive. That has turned social media into the modern assignment desk. They know that leads and stories often break there first—so they are listening. Make sure you are feeding this modern newswire.

An added bonus to engaging media online is that most journalist and news outlets are also using social media to promote their own stories. So, if done right you are likely to get an additional distribution source too.

6. Most importantly, LISTEN – If you don’t do anything else at least listen in on the social media chatter. Use a social media monitoring tool like Kaleidico’s Eavesdropper to see what friend and foe are saying. That doesn’t necessarily mean you need to engage on every point, but at least you know what is brewing. Having a good handle on sentiment is critical in a campaign and social media can be your quickest feedback loop.

Guaranteed Blind Spot

Speaking of listening—I can guarantee if you are not in the social media game in this election cycle it WILL BE your most dangerous blind spot. The statistics are overwhelming every age group is using social media. In fact, the fastest growing demographic on Facebook is women over 55 and Facebook users over 35 nearly doubled in the last 60 days—do you want to take a chance on skipping these voters?

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If you want to learn more about using social media in your political campaign contact us at 866.667.5253 or send us an email to politics@kaleidico.com.

For regular updates on social media strategy and monitoring sign-up for our RSS feed, email alerts, or follow us on Twitter.

Destinations are the Problem in Social Media

keith burwell — Mon, 15 Feb 2010 19:32:42 +0000

Here at Kaleidico, we work with social media quite a bit. Not only do we help our clients understand it, embrace it, and succeed with it, but we also use it widely ourselves. So you can imagine our excitement as we sat with about 600 other people in the online live event that Google conducted to announce Buzz, their next iteration of social media networking.

While there were definitely some items we are jazzed about (ex- the Nearby feature), there was still something missing. It's hard to put your finger on it but whether you use Twitter, Buzz, Facebook, YouTube, or any of the thousands of networks, you sense that you are still caught up in... noise. A lot of it.

For an individual using a social network that may be ok. We can sift through what our network is talking about, chuck most to the side, and get to the important things. To be fair, Google Buzz is definitely working towards quieting the noise. But for a company trying to embrace social media for business purposes, this can become incredibly time consuming, and maybe not even worth the effort.

So that is what Kaleidico has been working on with Eavesdropper. As the name suggests, we are really trying to get our clients to be able to hone in on the conversations and chatter that is worthwhile to them.

Take Goodyear, for instance. We would really like to work with The Goodyear Corporation for a number of reasons. We know a few obvious facts about them- they are in a highly competitive industry (tires), they have an online presence (website), they have a distribution network (vendors), and they use social media on some level. We, however, think that we can improve their current capabilities by using Eavesdropper. Let's go through the exercise, one that hopefully we will work with Goodyear to understand.

If one were to try and see Goodyear's online footprint, a few things would stand out—

Their website is a destination. If people are interested in going to find out about Goodyear tires or the company in general, they will easily find this website. This model is familiar to most people and a legitimate business MUST have a website to maintain their reputation.

But is it a lead generator for Goodyear? Maybe...but probably not. If I am going to the Goodyear website I already have a good idea about my intentions and, quite frankly, if I wanted Goodyear tires, I probably wouldn't go to their corporate website anyway. I would more likely go to my local tire store’s website.

How about Facebook? Open up a search of Goodyear on Facebook and now the massive amount of information (noise) begins to show its ugly head. Over 500 groups on Facebook have the name Goodyear in them. Why? Some are there to talk cars, join geographical neighbors, discuss tires- good and bad, and some are there to advertise their local tire store.

But how does this help Goodyear sell tires? Let's look at why social media is engaged by a business. 1) Gain market information. 2) Manage their brand. 3) Conduct competitive intelligence. 4) Generate leads or sales.

Do these 500 Facebook sites give market information? Probably not. They may each show a small segment of like-minded people- either employees, vendors, fans, or haters. They don't give much in the way of market data which can help shape company decisions.
How about managing their brand? That would be tough to "click" on every one of the 500 pages each day to see what is being said and if there are updates.
Can they conduct competitive intelligence? Not from these sites, but maybe if they do a bunch of individual searches in Facebook, Twitter, Google News, Blogs, and tens of other sites. Doesn't sound very efficient though.
How about generate leads? While some people that comment or click on a few of these sites may be interested in buying tires, it is doubtful that simply setting up landing pages for people to converse in Facebook and elsewhere would really drive new leads. Chances are they are destinations for existing customers and employees- neither of which need much convincing to purchase their products.

This approach is hard to manage, not functionally efficient, doesn't make for easy management of a brand, and most importantly, it doesn't really generate leads or sales. In fact, alongside all of these pages about Goodyear is even this-

Should this group be monitored everyday for updates and changes? How can Goodyear manage its reputation with all of these destinations available to potential clients, fans, and competitors?

This is the problem with social media as it stands today- destinations allow for easier control but do little to generate new business or discover information. These sites are akin to billboards- their purpose- to simply fuel brand recognition.

However, adding Eavesdropper into the strategy results in immediate opportunities. Take a look-

If engaged through Eavesdropper, each one of these is a very viable new client. NONE of these people interacted with a standard destination on the web. They discussed these things with their own network. Eavesdropper pulled in the opportunities. The next step for Goodyear would be making direct contact in some way (through Eavesdropper), and getting information, offers, or coupons in the hands of these people.

This is the next logical step for businesses working in social media. Finding these opportunities for our clients is what Kaleidico is about. Goodyear—can we talk further? keith.burwell@kaleidico.com

Mapping Influence in Social Media

Bill Rice — Fri, 12 Feb 2010 20:36:39 +0000

Social media monitoring software immediately returns efficiency to your day by consolidating your monitoring destinations. However, as is the case with any great data collection, it simply generates more questions. One of those questions most recently top of mind with our clients is: Who, in all the chatter, is influential?

Here are some of the ways we look at mapping influence.

1. Understand Your Social Media Objective - You have to start here! Fundamentally influence is defined by what you want to accomplish.

For example, if you are trying to influence Michigan legislation on education getting Chris Brogan to shout your message is not necessarily going to deliver. Sure he has 100,000+ followers, but I guarantee that crowd in not following him to listen for great ideas in Michigan education.

However, I bet you can find some gems using this search for RTs of Michigan Education. Getting on the radar of smaller affinity groups like the Michigan Association of School Boards (@MASB), SOS Michigan (@SOSMI), Michigan Democrats (@MichiganDems), or Michigan Republicans( @MIGOP) can also give you reach into the right audiences.

Here are some of the things we look for in matching influence to objectives:

Topic frequency
Engagement (RTs and @Replies)
Reach (How often they’re syndicated)
Relevance of social network

What would you add to this list?

2. Look for Influence Beyond a Single Channel – The preceding example is clearly a Twitter-centric strategy, which isn’t a bad place to start. However, if you are looking for scale you need to look at influencers that cross social media channels or networks—maybe even geo-boundaries.

Here are a couple examples of my favorite power influencers:

Cindy King on social media topics. Not only does she pack a powerful punch on Twitter at 10,000+ followers, but can extend your message into Facebook (600+ Friends) or onto the powerful blog, Social Media Examiner (37,000+ unique visitors) where she is the Managing Editor.
Travis Campbell on Internet marketing. Again, he can give you power on Twitter at 28,000+ followers or take your message to his Marketing Professor blog (8,000+ unique visitors) or onto his growing YouTube channel (over 900+ subscribers).

The lesson here is look for influencers that have their own motivations to build big audiences. Then figure out how to get them excited about your objectives.

3. Engage Influencers with Genuine Intent – Know where you want to go and identifying who can take you there is only part of the battle. Now you need to figure out how to engage these influencers.

Often it’s easier than you think. Guess where I always start? The About Us (Chris Garrett) page.

Bonus Hint: The new FTC rules regarding bloggers make the Disclosure page (John Chow) a good source of pitch guidelines. Some of the more popular influencers, like Jason Falls, pull no punched and go right to the point with How to Pitch Me pages.

The point being, take a little extra time to see what motivates folks to carry forward your message.

4. Be Ready to Listen and Amplify – This is the step I see many folks miss. If you get an influencer motivated to pitch—make darn sure you are ready to amplify that message. This only makes sense, right? Unfortunately, so often people will pitch great influencers and then expect them to do all the work.

This approach is bad in so many ways. Abandoning good influencers to their own best efforts can short circuit your promotion by:

Muting the social proofing effects
Narrow the target audience
Neglect you’re own social network (probably prospects and customers)
Miss the opportunity to expand your own audience
Disappoint the influencer and minimize the value you could have return

The more you do to amplify any positive messages about your brand, especially with influencers, is only going to build your community of customers and powerful influencers.

As you boil your social media monitoring through these observations of influence you will get a more robust understanding of influencers flowing into your database. What you do to strengthen those influencers only improves your segmentation and mapping for the next social media campaign (or heaven forbid crisis).

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Join the Kaleidico community (you don't even have to be a customer) sign-up for our RSS feed or get updates via email. I would also love to meet you on Twitter too. Follow us @kaleidico. If you want more information about our software or services call us at 866.667.5253 or visit www.kaleidico.com.

Sales Manager Named Fully Compatible with Google AdWords Comparison Ads

Bill Rice — Tue, 19 Jan 2010 14:38:00 +0000

Kaleidico has always been one of the leading innovators in lead management and its critical role in converting Internet leads.

Kaleidico's Sales Manager is Innovation

Our Sales Manager lead management software has led the way many times in the Internet lead generation space:

One of the first Web-based CRM systems to use a unique pull-based system to simplify and speed lead distribution
The first lead management system to implement real-time lead performance feedback, via XML-post, to Internet lead providers
The first lead management system to implement a preview/buy functionality to preview lead characteristics before buying the associated contact information
One of a select group of lead management software providers to make the cut as a preferred CRM provider to replace LendingTree's Apex system

And now, another first...

Kaleidico Collaborates with Google Comparison Ads

Kaleidico's Sales Manager is one of the first in a select group of software providers to work with Google on the development of its AdWords Comparison Ads feature. Our goal is to provide our current and future clients a seamless and simple integration with Google's new Comparison Ads.

We are excited about working together. We think Google brings a unique approach to generating Internet consumer inquiries. An approach that is full of opportunity for the mortgage industry and future Comparison Ads marketplaces.

Kaleidico Delivers Sales Performance

In developing this integration Kaleidico focused on delivering a Google-like experience--fast and elegantly simple. Google customers inquiring through Comparison Ads and our lead management software clients will be seamlessly connected for fast and consistent follow-up.

Some of the highlights of the Kaleidico Sales Manager and Google Comparison Ads solutions include:

Simple, instant implementation
Fast, consistent lead receipt and distribution
Email and SMS new lead alerting
Full email customer response system for follow-up
Simple click-to-dial integration to VOIP phone systems
Existing integration with most auto-pricing systems

Get Started Today. Convert More Google Leads!

Are you using Google Comparison Ads and want to improve your lead receipt, distribution, and conversion? Do you want to become a top sales performer?

Call 866.667.5253 today to get Kaleidico Sales Manager working to increase your revenue.

When Is CRM Pushing too Hard?

Greg Cieslik — Thu, 07 Jan 2010 15:05:03 +0000

A competitor has recently been calling to pitch a new feature: Pop-ups when a customer opens one of your emails. This goes back to the Pounce, Pause, Nurture, or Wait? debate. The competitor seems to believe that the moment an email is opened is a good time to call the customer. I disagree for a few reasons.

First, if I were the customer I'd probably get freaked out. Just because I open an email from some random company doesn't mean I want to talk to them. If I did, I'd call them. That's the nature of email. Most times when I read through my email I am also prioritizing my day: weighing which email needs attention at what time. I'm a busy person and I don't like being interrupted - especially by an overly eager sales person.

Next, it's pretty presumptuous (at best) to say that the person who opened the email will be available to talk to you at all - for a variety of reasons. People check their email everywhere. In fact, we can literally say people "thumb through" their email much like they do with snail mail. If I'm on a train to work checking my email I probably am not in a position to talk about buying a mortgage. Likewise, if I'm at work and I sneak into my personal email account for a minute, the last thing I need is my personal cell phone ringing because of it. That is assuming, of course, that the sales person has a variety of phone numbers to reach me on.

Also, this feature really feeds an illusion to your sales staff: stop what you're doing and respond to this alert. While I do believe that there are times you should alert your sales staff of important things to do, I don't think that a customer opening an email is one of them. If your lead management system enforces a disciplined work flow your sales staff will always have enough to do while still seeing to it that your leads are followed up on and nurtured in a more thoughtful, less intrusive way.

If I were a sales person and I knew a customer opened my email I would do nothing out of the ordinary. Email is meant to be opened, read, and hopefully responded to. It's not a sign saying "call me now!" If i were a sales person using Sales Manager, I would rest assured that the customer who read my email will be presented to me at the appropriate time for a follow up call, or receive future emails via an automation campaign.

Kaleidico.com blogs

I Used To Live Here!

Have You Protected Your Social Media Namespace?

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There are No More Jobs at Kaleidico

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6 Truths About Social Media Monitoring

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Do You Prefer Buffet or Sit-down?

Social Media Marketing for Political Campaigns

Starting at Zero

Social Media for Politicians

Guaranteed Blind Spot

Destinations are the Problem in Social Media

Mapping Influence in Social Media

Sales Manager Named Fully Compatible with Google AdWords Comparison Ads

Kaleidico's Sales Manager is Innovation

Kaleidico Collaborates with Google Comparison Ads

Kaleidico Delivers Sales Performance

Get Started Today. Convert More Google Leads!

When Is CRM Pushing too Hard?