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You know how to reach your current customers, but how do you reach others? Online Internet advertising is an inexpensive and effective way to reach a very broad audience. Here are some interesting numbers in terms of sizes of U.S. markets:

• There are 311 million people in the United States, of which 245 million have Internet access.
• 74 million are under the age of 18.
• 41 million are over 65.
• There are approximately 85 million mothers in the U.S.
• 85% of people older than 25 have a high school degree, 28% have at least a bachelors degree.
• There are 114 million households, and 66% of them own their own houses. Annually, between 4 and 5 million existing single-family homes, townhomes, condominiums, and co-ops are sold. There are on average 500,000 to 1 million new single family houses sold in a year.
• There are 27 million businesses in the United States.
• There were 12.8 million cars and light trucks sold in 2011 in the United States.

For any business, the life blood of growth is reaching and converting new customers. How do you do it in an effective, easy to use, and inexpensive way? The answer is Internet advertising

Pulse 360 reaches roughly 70% of all U.S. Internet users in a month, and on average we serve those people between 15 and 30 ads per month. Here are monthly reaches of some of our leading publishers in terms of unique visitors:

• CNN.com - 73 million people.
• Weather.com - 56 million people.
• NBCNews.com - 50 million people.
• YellowPages.com - 19 million people.
• Legacy.com - 17 million people.

How much does an advertisement cost? Since we are a performance based advertising network, you only pay if someone clicks on your advertisement. Click prices range between $0.30 and $1.00. So, the cost for you to reach 70% of the American public may be as little as $0.30 per person.

Start a campaign today and unlock the secret to increasing your reach in the biggest market in the world. All it takes is $100 per day.

245 million Americans or 79% of the U.S. population have Internet access. That is a big number and a big market! How do you grow your business and tap into this large market? Internet advertising, selling and lead generation is the answer!

Our existing customers know that selling and generating leads on the Internet is the best way to grow. Did you know that e-commerce sales are growing 3 times faster than overall retail sales? According to the U.S. Census Bureau, U.S. e-commerce sales in the second quarter of 2012 were $54.8 billion, up 15% over 2011. E-commerce now represents 5.1% of total U.S. retail sales. A recent study by Forrester predicts that Internet based sales will continue to grow 3 times faster than brick & mortar sales and will eventually equal 8% of total U.S. retail sales. Further, they also say that 53% of consumer purchases will be influenced by the Internet.

A study done by the Internet Advertising Bureau and PriceWaterhouse Coopers shows that the Internet now accounts for $31.7 billion of advertising spending and is the fastest growing type of media, way ahead of TV, Radio, Newspapers, and Magazines.

The Internet is the place to sell and advertise. How do you increase your sales and rate of growth? The answer is Internet sales, advertising, and Pulse 360.

Pulse 360 reaches over 70% of the Internet market in a given month. We serve over 200 million ads per day on over 400 leading publishers. However, our reach and size is not the best news. The best news is that you only pay for advertisements that work. You only pay when someone clicks on your ad. A click means someone is interested in your product or service, and they are only a few keystrokes away from buying, visiting your website, or asking for additional information. It's easy to set up an advertising campaign and select media to get your name, message and products in front of a huge market. Which of the 245 million Americans will you capture with a new Internet based direct response advertising campaign?

Here are some examples of how companies are growing their businesses using Pulse 360's performance based advertising:

• A leading mortgage company is generating over 30 new leads per day, and is getting 3,000 people interested in their offer daily, by using several direct response campaigns promoting today's low mortgage rates.
• A small business selling high-end adventure oriented bicycle tours gains a new customer per day and 50 additional leads for less than $50 per day.
• A seller of a premium skin care product is capturing 100 new customers per day for roughly $25 per new customer.

Find out how you can jump start your business or increase your sales using Internet advertising for as little as $100 per day.

245 Million Americans or 79% of the U.S. population have Internet access. How do you find the customers that really want your product? Who are you targeting?

• Moms.
• Car Owners.
• People looking to refinance.
• People interested in fitness.
• People in Chicago.
• People with iPads.

Besides creative strategy, the most important determinant of campaign success is targeting. A study by Columbia business school indicates that 91% of senior corporate marketers believe successful brands use data to drive marketing decisions. More and more people are turning towards targeting to boost the performance of their advertising spend.

How do you kick up the performance of your ad campaign? Use Pulse 360's audience targeting to reach the right person, at the right time, and show them the right ad!

If you can define your target audience, we can find it. We have categorized most of the 245 million people on the Internet. We know:

• Demographical information including age, gender, income, careers, net worth, and discretionary income.
• Interests, hobbies and past purchase behaviors.
• What products and services they are currently intending to buy.
• Industries they work in and their positions.
• Past behaviors and favorite brands.
• Attitudes and beliefs about products, brands, life styles and shopping.
• Where they live.
• What device they are using to view ads and web content.

To see some more details and real world results, check out our Audiences

Internet users conduct an average of 4.7 billion searches per day. Companies spend millions of dollars per year on Search Engine Optimization and Search Engine Marketing campaigns. Search is the purest form of targeting, as it signals a customer's intent to buy or interest in a topic. Click through rates on organic search results and paid advertisements are high and the ad formats are effective.

However, search only gives you one opportunity to capture a customer, and that is the moment right after they have entered their search term. Studies have shown that 34% of the clicks come from the top spot, almost as much as spots 2 through 5. What do you do about the people who don't click or if they don't convert after they click? Also, what do you do if your Search campaign is slowing down?

The answer to all of these questions is performance based display advertising. Pulse 360 offers Text based ads that are similar to SEO and SEM formats and these are often purchased at click prices that are less than what is seen in search.

According to comScore, there are 1.1 trillion ad impressions served across the Internet on a quarterly basis. That means that there are 14 billion display ad impressions served daily, almost three times the number of daily searches. The benefit of display inventory is that you can expand your reach beyond the person who searched, or the person who clicked on the SEM/SEO ad.

Here are the benefits of using display advertising to complement your SEO and SEM activities:

• Display advertising reaches all 245 million Americans who have Internet access. Search only reaches those who search.
• Display advertising sees each person multiple times during the day and hundreds of times over a week. Each impression gives you a chance to convert. A search only gives you one chance to convert.
• There are multiple types of formats available in Display Advertising - Text, Text with Image, and IAB Standard Display Sizes. A standard display ad format is shown to be up to 9 times more effective in terms of click through rate when compared to a simple Text ad.
• Ads can be purchased on a PPC, CPC or click basis, and prices are often cheaper than SEM. For example, Pulse 360 has millions of text ad impressions available for less than $0.30 per click.
• Search retargeting and intent based audience targeting have shown to be as effective as search and also allow the Advertiser to see the customer multiple times, increasing the probability of a click and conversion.

Want to learn more? Continue onto the site to see how we can help you with your search campaign.