I’m in Maui right now for Perry Marshall’s Adwords Elite Masters Summit… And I’m soaking up so much amazing marketing info! Perry Marshall is like the Godfather of Google Adwords and he’s revealing some incredible golden nuggets at this event!  

I’d love to take a few moments today and share some of the brilliant marketing insights that I’ve been learning, so you can turn around and use it to take YOUR business to the next level…

You can use these ideas for Google Adwords (Pay Per Click ads), headlines, emails, or telling your story on your blog or a sales page.  At the conference, Perry talked about his ‘Swiss Army Knife’ method to crafting ads that convert… There are 16 different blades within this Swiss Army Knife, but to keep things simple, I’ll share the top 5 that I feel are the most relevant and the most important in helping YOU create more success in your business:

Blade 1:  IMAGERY.

Different people have various learning styles and ways in which they can relate to and absorb information.  Some people are more auditory, some more visual, and some more kinesthetic (feeling, hands on).  It’s a good idea to incorporate all 3 when describing the benefits of your program in ads, headlines, emails, and stories to hit your prospects on all different levels. For example, if you’re promoting a weight loss program, you can say:

• You’ll LOOK so thin and radiant, you’ll be getting double takes from everyone you meet (VISUAL).
• You’ll HEAR that good looking man across the room say to his friend, ‘Wow, she’s absolutely stunning!’ (AUDITORY).
• You’ll FEEL 10 years younger. (KINESTHETIC).

Blade 2:  EMOTIONS.

One of the most foundational and core principles of marketing is to ‘Sell on Emotion’.  People do not make buying decisions based on logic… They make their decisions based on the emotions they feel.  When crafting your marketing, be sure to write or speak to your prospect’s emotional body, not their mind.  Some examples of powerful emotions to target: Anger, Joy, Disgust, Terror, Anticipation, Sadness, Surprise, Ecstasy, Despair, Nervousness, Humiliation, Pride, Relief, Confidence…

*Please note:  This is not meant for manipulation in any way.  You can address the core emotions your prospect may feel enduring a problem that you intend to help them solve.  Always have your prospect’s best intentions in mind.

Blade 3:  TOWARDS/AWAY FROM.

As human creatures, we are driven and motivated by 2 things… Fear and Pleasure.  We are hardwired to move away from fear and towards pleasure.  In marketing, you either want to be helping your prospect get what they DESIRE or solve the problem that they are in FEAR over.  Good marketing leverages both ends of the spectrum.

Blade 4:  PROOF.

This is key… You need to have the PROOF to back up your claims.  If you haven’t experienced results yet, don’t lie.  Honesty and transparency is always more effective than covering up the truth.  If you have experienced results in your business or with what you’re selling, make sure you showcase it!  Proof can be:

• A powerful demonstration
• Results (money, weight loss, leads, cholesterol levels lowered, conversion rates higher, etc.)
• Any high profile clients or celebrity-like endorsements
• Testimonials and case studies
• Media mentions
• Social Proof (comments, followers, re-tweets, etc.)

Blade 5:  LANGUAGE DEVICES.

Our language is so diverse, make sure you take advantage of it!  There are many different ways of saying the same thing, so step outside of the box and get creative with your wording! The more UNIQUE you can sound, the more effective your marketing will be.  Some different ideas for language devices are:  

• Bullets (give the feature AND the benefit).
• Rhymes
• Alliterations (Use the same consonant as the beginning letter for a number of words.   Examples:  David DeAngelo, Empowered Entrepreneurs, Conscious Creators, Marketing Masterminds, etc.)
• Metaphors and Analogies
• Famous Quotes
• Sarcasm/ Irony
• Humor
• Slang (when appropriate)

So there you have it!  Use these 5 blades in your marketing and watch your conversions skyrocket, your traffic double, and your income grow!  Please leave me your questions and comments down below… And if you got a lot out of this post today, make sure you share it on Twitter, Facebook, and anywhere else you’d like!

To Your Unlimited Success,

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Yes, my friends… I’d like to introduce you to a simple practice that I call ‘Bliss-apline’.  It’s a synergy of two important life practices blended together to create the ultimate recipe for fulfillment in ALL areas!

Click ‘Play’ on the video below to learn more about the practice of ‘Bliss-apline’:

So what do you think?  You ready to give it a try?  I’d love to hear from you… What has your experience been with these two principles?  How has your life transformed?  Any insights or tips to share with the community here?

Thanks so much for investing your time here today.  Hope you received some great value out of this post!  I appreciate you!  

To Your Limitless Prosperity,

P.S.  Oh, and re-tweets and Facebook mentions are always appreciated!!  ;-) 

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The Blockbuster hit movie, Avatar, has not only broken records at the box office, but is now starting a MOVEMENT…

The messages contained within the movie are profoundly deep and it is now impacting millions of people all over the world. My friends and I recently had an ‘Avatar Celebration’ out here in San Diego to celebrate the true message of Avatar… We’re all connected.  

I made a very special video for you to watch where I tell you all about it… Enjoy!

I SEE You… Yes, I really do!  

Tell me, what did you think about Avatar?  What message did you take away from it and how has it impacted your life? Please do share, I always love hearing from you!  And please share this important message today with as many people as you can… We’re starting a movement towards true unity, and if you’re IN, speak it loud and clear!!

Thanks a bunch for spending time with me here today… I appreciate you!

Yours in Unity,

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When you’re a blogger or social media marketer, your mission is really to become a producer of valuable content in the form of videos, blog posts, or articles… Value means sharing tips, strategies, ideas, or concepts that will help improve the lives or businesses of others.  

As a social media and blogging coach, one of the most common questions I get asked is, ‘Katie, how do I come up with new content ideas?’  

This is where most new bloggers get totally stuck… But coming up with new content ideas is actually fun and easy when you have the right strategies and tips to guide you along.  So today, I’d like to share a few juicy strategies for creating magnetic blog posts and videos to help YOU along your journey to becoming a content-creating superstar!

Ok, so matter what your niche is, you can always get inspiration for content ideas in your daily life… As you read books, ebooks, go to seminars, watch movies, have conversations with friends, etc, you can train your mind to always be thinking about ways to turn these experiences and learned skills into content.  I keep a running journal of content ideas as I come up with them throughout my day, so that when it comes time to sit down and create a video or a post, I have a whole list of ideas to choose from.

For example, let’s say you you just went snowboarding last weekend…  And your niche is teaching people about online marketing.  You can create a post about your experience snowboarding and how certain principles and concepts also apply to online marketing.  So maybe you could talk about how snowboarding:

• Takes a certain amount of courage and risk, just like starting your own business.
• Requires that you stay focused and in the present moment because distractions can cause an accident… And being truly effective and successful as an entrepreneur also requires present moment awareness and focus.
• While learning to snowboard, it is inevitable that you will fall down, but what’s important is that you pick yourself back and up and keep going… In business, you will experience setbacks here and there when you’re learning and growing, but as long as failure isn’t an option, you just need to pick yourself back up, dust yourself off, and continue full speed ahead.

So use your own life as continual inspiration!  Just make sure you always apply the ideas and insights you come across to your specific niche and how it benefits your readers or followers.  And as you learn or come across new information, turn around and share it!

So now that you’ve got an idea for how to come up with the inspiration behind your content, let’s talk about ideas for how to structure it… Below are 5 high-converting and extremely powerful strategies for delivering your content…

1.  Create a ‘How To’ post or video:  Teach something!  Most people are always eager to learn new information and strategies that will help them get to where they want to be in life. For example, ‘How To Create And Optimize Your Facebook Fan Page.’

2.  Make A List:  List reasons, steps, excuses, biggest mistakes, top strategies, etc.  For example, ‘5 Steps To Cultivating Authentic Power‘.

3.  Ask A Question:  Questions automatically get the brain to produce an answer, whether internally or out loud.  Asking a question in a blog post or video encourages people to want to read or watch the content and contribute their answer!  For example, ‘What Does True Freedom Mean To You?‘

4.  Give A Direct Benefit:  Clearly stating the benefit in your blog post or video title is very powerful and will definitely help you captivate a larger audience.  For example, ‘2 Tips To Unblock Your Energy For Increased Clarity And Creativity‘.  In this example, having more clarity and creativity is the direct benefit to the reader.

5.  Define Or Reveal Something:  This type of post or video is great for peaking curiosity.  For example, ‘The Secret To Doubling Your Productivity And Success in 2010.‘

So there you have it… Take these ideas and run with it!  Get out there and become a people magnet with your amazing, valuable content!  It’s an easy feat when you get into the flow and you follow the strategies outlined above!

Hope you got some great value out of this post today!  Please leave me a comment down below and let me know what you liked the most and what you’re excited to go out and implement!  And don’t forget to share this post with your Twitter and Facebook friends and followers!  

Great ideas are meant to be shared!    

We’ll talk soon…

To Your Unstoppable Success,

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Do you ever have those days where you feel like your energy is stuck? Where you feel like you’re blocked up inside and can’t really be as creative or productive as you know you have the potential to be? Well, I was feeling that way recently… And fortunately for me, one of my good friends, colleagues, and now mentors, Marie Forleo, gave me some priceless tips to help ‘unblock’ my energy.

Marie is a internet marketing rock star and I’m so grateful to have her in my life! She taught me a couple tips that I really wanted to pass and share with all of you here today… They will ABSOLUTELY help you to become more of a clear channel for productivity, creativity, and massive success!

Click ‘Play’ on the video below to hear more:

So yes…

1. Take as little time as possible between knowing your truth and acting on it.

2. Touch it once! Have a bill to pay, a dish to clean, an email to respond to? Practice the ‘touch it once’ principle and banish procrastination for good!

I’d love to get your feedback! Share with me down below your comments, questions, or additions to the conversation here! And help spread this empowering message by sharing this post with your friends on Twitter, Facebook, and others…

You’re all awesome and I appreciate this community immensely! Oh, and don’t forget to check out Marie Forleo and start following her at:

http://MarieForleo.com

http://www.Twitter.com/marieforleo

She specializes in coaching and helping women, so ladies… She’s a must follow!    

Talk to you all soon!

To Your Unlimited Success,

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Kary Rogney is one of my top blogging and social media students… In the last 6  months, he’s been able to generate over 26,000 visits to his blog, get hired as THE social media consultant for his network marketing company, and also do numerous guest webinars for some of the top trainers in the home business industry.

His secret?  He built a tribe… A tribe is a group of like-minded bloggers and social media entrepreneurs with whom you build a strategic partnership with.  You agree to promote one another’s blog posts, videos, and articles to your social media followings, exponentially growing your exposure practically overnight.

Kary built a solid tribe with 5 other men and they now call themselves The Empowered Tribe. They’ve all been able to create unbelievable results in their businesses because of their collaboration.  Kary and his tribe are now teaching other people how to build their own tribes and take advantage  of this new, revolutionary way of creating success online.

In the video interview below, Kary reveals some of his top tribe building secrets…

Click HERE To Register For The Free Tribe Webinar Thursday, January 28th at 6pm PST/ 9pm EST

How did you like the interview?  Please leave any comments, questions, or feedback for Kary or myself below.  And don’t forget to re-tweet this post using the button below!  Looking forward to sharing MUCH more information and training with you on this topic very soon…

To Your Success,

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Have you claimed your own autonomy yet?  Have you decided to trust in yourself completely and know that the power to create what you’re looking for in life all rests within you?  Claiming your own autonomy and being a truly self-sufficient entrepreneur is one of the most important principles to creating success in life…

Click ‘Play’ on the video below to hear more about claiming your autonomy:

Well… Are you owning it yet?    

Take this bit of inspiration and sustain it!!

Leave a comment below and share your thoughts, insights, stories, and questions with us! And take just a moment to share this video with your friends and followers on Facebook, Twitter, or any other social site you like!   Looking forward to hearing from you…

To Your Unlimited Success,

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Happy New Decade!  If you’re truly ready to make 2010 the year for massive productivity, the video I made for you below is a must see!  With one simple technique, you can double your level of productivity, become more self-disciplined, and open yourself up to a greater level of creativity and clarity…

Rituals are the name of the game… Try it out for 30 days and if you’re getting good results, keep it going for the year!  My rituals consist of:  Yoga 3x a week (or more), meditating twice a day, dancing for an hour 3x a week, reading for 20 minutes every evening, and hopefully starting a brand new qi gong practice!  Painting at least once a week is also a goal of mine.

What about you?  What rituals are you going to put into place this year?  Please share them down below so we can all exchange ideas and help one another establish a strong foundation for our most successful year yet!  And please share this post with your friends and followers on Twitter, Facebook, and others.  This is important information that EVERY entrepreneur should be exposed to…

Let’s rock 2010 together as a community!  And if there are any suggestions or ideas you’d like to contribute for my blog this year, please do so!  

Talk soon…

To A Rockin’ 2010,

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Yaro Starak is one of the most well-known and highest grossing bloggers online today… He has over 85,000 subscribers and made over $500,000 last year working less than 2 hours a day!  

When you do it correctly, blogging truly is one of the highest leverage, most profitable, and most long-term business models existing online today…

In this exclusive interview, he reveals the secrets, skills, and mindset that are needed to become a massively successful, professional blogger in our industry… working 2 hours a day or less!

Enjoy!  (It may take a few moments to load…)

To learn more about Yaro, check out his blog at http://Entrepreneurs-Journey.com

I’d love to hear from you… Do you have any questions, comments, or ideas to share? Please leave them in the comment box below.  And don’t forget to share this incredible interview with your friends and followers on Twitter, Facebook, and other social networking sites… They’ll totally appreciate you for it!  You can use the Twitter ‘Re-tweet’ icon below…

Let’s make 2010 the most successful year ever!  Take this knowledge and go run with it!

To Your Blogging Success,

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Happy Holidays everyone! I’m giving away a very special gift for the holiday season this year… One free hour of personal coaching with me (valued at $399). Click ‘Play’ on the short video below to find out more:

This holiday gift is all about paying it forward… I’m going to pay it forward to one person in the community who feels he/she has the most potential to give back and help others. Here’s what you need to do to qualify:

1. Leave a comment down below this post and tell me why you feel you have the most potential to take this hour of coaching and use it to give back to others. Share your story, your visions, your goals, your accomplishments, and your motivations.

2. Share this post on Twitter by using the form below:

3. Also share this post on Facebook, Digg, or any other social networking or bookmarking site you have a following on.

After Christmas, on December 26th, I’m going to choose someone in the community who I feel has the most potential to pay it forward. It’s also going to be someone who has also helped to share this post with as many people as possible in the social networks…

I’m very much looking forward to hearing your stories!  Much love, joy, and peace to all of you…

In Holiday Cheer,

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