Katrina Blog

Fab Resources For Web Designers & Developers

I literally Stumbled Upon this blog post, in which Jean-Baptiste Jung has pulled together a nice array of sites and tools to help web developers… Some great functionality and inspiration - I’ve picked out some of my favourites: ColorCombos LIpsum What the font? BgPatterns Test Everything Load Impact IconFinder TypeTester Definitely worth a visit for [...]

Digital Collaboration in Manchester – The Sharp Project

We’re doing a bit of work with The Sharp Project, which is a offering office space for small creative businesses. This would normally be tricky to promote, because of the hugely competitive arena they reside, particularly in Manchester. However, The Sharp Project is a bit different – it’s not just office space – it’s an [...]

Google AdWords – Optimise Ad Rotation for Conversions

Now and again, when tinkering with adverts I’ve looked at the options to either show your adverts equally, or show the advert with the best click through rate, and thought how nice it would be to show the best converting advert most… Well, there must have been a number of people thinking the same thing, [...]

Automated PPC Management

I’m really pleased that Google AdWords has added this new feature - Automated rules to manage your PPC campaign. It’s something that still needs some human interaction (you may wake up to find an entire campaign paused), but it will help if you’re setting something live over the weekend, and haven’t time to check up [...]

Local Search Engine Optimisation – Bing Tips

Bing has put together some fab information to guide webmasters on local optimisation, with details about how they determine which location a website belongs to. In order of priority, they use the following bits of information: Metadata embedded in the document HTTP headers Top-level domain Reverse IP lookup Full details: 1. Metadata embedded in the [...]

View Inbound Links To Your Website With Bing Webmaster Tools

Well, Bing have a shiny new feature to track the backlinks pointing to your website. Their toolset is getting better and better, but individually this feature pales in comparison to the data available in Majestic SEO; but is does have some nice information about anchor text. It can only get better though… we just need [...]