B2B Technology Copywriting – Kellé Campbell PR Writer https://kc-communications.com/ Public Relations Writing Services for B2B Tech companies Wed, 27 Mar 2024 04:36:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 5 Content writing tactics that help you beat AI https://kc-communications.com/5-content-writing-tactics-that-help-you-beat-ai/?utm_source=rss&utm_medium=rss&utm_campaign=5-content-writing-tactics-that-help-you-beat-ai Mon, 05 Feb 2024 05:52:53 +0000 https://kc-communications.com/?p=8306 Generated by Dall-E Many marketers are slapping AI-generated text up on their blogs, sales pages, social media platforms, etc. and calling it a day. That means content writing tactics that convey a “human touch” now present a powerful advantage to those who adopt them. Why? Because business is built on relationships. To stand out in
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]]> Why and how to update older posts: Take advantage of what’s already working https://kc-communications.com/why-and-how-to-update-older-posts-take-advantage-of-whats-already-working/?utm_source=rss&utm_medium=rss&utm_campaign=why-and-how-to-update-older-posts-take-advantage-of-whats-already-working Thu, 31 Aug 2023 15:03:47 +0000 https://kc-communications.com/?p=8246 If you don’t update your older blog posts, you’re missing out on valuable online traffic. Older posts can be an effective means of drawing prospects to your website and into your sales funnel — but only if they remain among the best sources of information on the topic they cover. Why Update Older Blog Posts?
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]]> Content batching: the secret to creating quality content faster https://kc-communications.com/content-batching-the-secret-to-creating-quality-content-faster/?utm_source=rss&utm_medium=rss&utm_campaign=content-batching-the-secret-to-creating-quality-content-faster Tue, 11 Jul 2023 13:02:33 +0000 https://kc-communications.com/?p=8245 As a content writer, I have a front-row seat to the stream of content businesses must produce in order to move the content marketing needle. In a given month, one client may request two ebooks while another may need a couple of case studies or three articles. That’s in addition to the multiple blog posts,
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]]> Powerful content answers the questions your prospects are asking https://kc-communications.com/powerful-content-answers-the-questions-your-prospects-are-asking/?utm_source=rss&utm_medium=rss&utm_campaign=powerful-content-answers-the-questions-your-prospects-are-asking Thu, 02 Jun 2022 00:12:12 +0000 https://kc-communications.com/?p=8097 The most interesting content you can create for prospects and customers is content that answers their questions. Prospects now prefer to do their own research before making sales inquiries, especially if the product or service is complex. If you provide the information they need, you’ll help them move further along the path to purchasing quicker
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]]> 4 more ways to repurpose your webinar content https://kc-communications.com/4-more-ideas-to-repurpose-webinar-content/?utm_source=rss&utm_medium=rss&utm_campaign=4-more-ideas-to-repurpose-webinar-content Sun, 23 Jan 2022 20:02:00 +0000 https://kc-communications.com/?p=8052 I’ve been sharing a variety of ways that marketers can repurpose webinar content, from making it into blog posts and articles to sharing short video clips on social media. This blog post will share other ideas for repurposing all of that valuable content. 1. Post the webinar slide deck to LinkedIn and SlideShare Consider converting
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]]> How to make new content from old webinar text: 3 more repurposing ideas https://kc-communications.com/repurpose-webinar-text-into-new-content/?utm_source=rss&utm_medium=rss&utm_campaign=repurpose-webinar-text-into-new-content Sat, 04 Sep 2021 20:34:34 +0000 https://kc-communications.com/?p=8029 Image by StockSnap from Pixabay In a past blog post, I recommended that you obtain a transcript of your webinar to use as the basis for articles or blog posts. But that’s not the only way you can put that webinar text to work. Below are three more ideas for repurposing webinar text. 1. Create
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]]> How your old webinar video can boost your lead generation https://kc-communications.com/how-your-old-webinar-video-can-boost-your-lead-generation/?utm_source=rss&utm_medium=rss&utm_campaign=how-your-old-webinar-video-can-boost-your-lead-generation Mon, 21 Jun 2021 11:20:00 +0000 https://kc-communications.com/?p=7977 Previously, I’d written about repurposing webinar content as blog posts and articles. This time around, I want to cover repurposing the recorded webinar video to boost your lead generation. Please note that the term “old” in the title of this post doesn’t mean “outdated.” It refers to your webinars that have already occurred but are
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]]> Persuasion doesn’t just happen: How to avoid the agony of butting heads https://kc-communications.com/persuasion-doesnt-just-happen-how-to-avoid-the-agony-of-butting-heads/?utm_source=rss&utm_medium=rss&utm_campaign=persuasion-doesnt-just-happen-how-to-avoid-the-agony-of-butting-heads Wed, 24 Mar 2021 12:07:10 +0000 https://kc-communications.com/?p=7959 When people are set in their beliefs, it can be almost impossible to change their minds. So, how does persuasion work when your audience has a closely-held belief? Many think presenting solid evidence will do the trick. But audience members often justify their original beliefs or behaviors in the face of facts. A paper from
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]]> Show You Know Your Customer: Be Specific https://kc-communications.com/show-you-know-your-customer-be-specific/?utm_source=rss&utm_medium=rss&utm_campaign=show-you-know-your-customer-be-specific Mon, 22 Feb 2021 04:20:45 +0000 https://kc-communications.com/?p=7932 A major B2B marketing stumbling block is trying to be all things to all possible prospects. Some marketers think that appealing to as wide an audience as possible will drive more sales. But showing that you know your customer is a far better tactic. What do I mean by “know your customer?” Well, you’re likely
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]]> Marketing & PR Tasks for an Awesome New Year https://kc-communications.com/marketing-pr-tasks-for-an-awesome-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-pr-tasks-for-an-awesome-new-year Sat, 02 Jan 2021 20:03:49 +0000 https://kc-communications.com/?p=7923 Congratulations, you’re at the start of a brand-new year! Before you zero in on all the work ahead, let’s do a quick review of last year’s efforts. Figuring out what worked and what did not in the previous year will help you effectively update your marketing and PR for the New Year. Re-evaluate target media
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