Digital Insights

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Online Marketing, Sales and Digital Strategy Courses

kfeighery — Thu, 27 May 2010 09:28:02 +0000

Digital Insights has just finished up delivering three Diploma courses in Online Marketing, Sales and Digital Strategy with Dublin Business School, Griffith College Dublin, and IBAT College Dublin. These have been a great success with many large and medium sized business partners and individuals participating on the courses. They will be all run again in [...]

Buzzzzzz

kfeighery — Wed, 10 Feb 2010 21:01:34 +0000

Just got buzz switched on – my initial thoughts having played around with it for 5 mins are that it looks quite interesting. I was a big fan of FriendFeed, and its a bit like that in terms of the flow. Obviously there’s a huge potential for attempting to process vast amounts of information flow [...]

Lots of tools, little business realisation…

kfeighery — Tue, 09 Feb 2010 16:17:26 +0000

The areas that I see that businesses need the most help and support in the online and digital sphere are around automated marketing solutions, content marketing, leadgen and lead nurturing programmes, and integrated CRM with digital, online and social channels. Coupled with, of course a strong emphasis on the need for serious digital strategy and [...]

Aligning online marketing strategies with business objectives

kfeighery — Fri, 05 Feb 2010 12:06:30 +0000

Aligning online marketing strategies with business objectives

Social media exploration with lots of case studies

kfeighery — Thu, 28 Jan 2010 11:37:38 +0000

I’ve attached a presentation that I give on explaining social media (in its broadest sense) – i.e. social networks, digital content, listening tools, reputation management, content marketing etc… along with case studies of businesses using social media to both good and bad effect. Also covers how social media platforms have become enablers for the mass [...]

Social Media – A new track please…

kfeighery — Fri, 22 Jan 2010 02:37:38 +0000

A quick post to capture a few thoughts on what I observe re: social media prognostications and insights from people with an interest in this area. I am not interested in bashing social media gurus – like anything there’s people who are opportunistic and see an area where they can make money – and away [...]

Google and Real-Time Search

kfeighery — Tue, 08 Dec 2009 17:53:00 +0000

Google announced yesterday its real-time search plans and released a screencast of how it will allegedly work. It will include content from twitter, news, blogs and social networking sites. It’s hardly a surprise, I find myself more and more searching twitter search (summize.com) these days to find information, or to just use my twitter community [...]

WordPress Blog Bulletproofing Tips

kfeighery — Tue, 27 Oct 2009 10:48:26 +0000

Here’s a nice pithy video from Eric Amundson that goes through 5 ways to bulletproof and improve your wordpress blog – references some good tools and plugins that can help managing back-ups, customising the look and feel, improving search and improving security and performance. Share on Facebook

London School of Economics Public Lectures

kfeighery — Fri, 23 Oct 2009 15:42:05 +0000

Image via Wikipedia Continuing on my podcast quest I have recently come across the London School of Economics Public Lecture series. This is an excellent resource that is published on the LSE website, they also provide an RSS feed and you can subscribe via iTunes. A lot of the talks from what I have listened [...]

Econtalk podcasts

kfeighery — Mon, 28 Sep 2009 09:17:03 +0000

Image by cfbloke via Flickr On the subject of podcasts here’s another one, econtalk.org, which is a fantastically interesting series of academic talks hosted by Russ Roberts. Content includes mainly talks on economics and political economy, but weaves in lots of cogent and clear cultural, sociological and philospophical commentary too. I’ve just started listening to [...]