As of May 24, 2025, I have exactly 14 copies left of the first edition of How the Web Won.

For a minimum of a $50 donation to my favorite non-profit project, I will send you one signed and numbered. (U.S. addresses only)

1. Go to this site: https://advancecentres.com
2. Watch the video
3. Make a donation ($50 or more) to this most worthy group here:
https://advance.thrivecart.com/donate
4. Take a screenshot of your contribution. Make sure there is a US mailing address showing and post it here.

https://www.kenmccarthy.com/first-edition-how-the-web-won/

– Ken

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Order from AmazonOrOrder direct from us (US orders only)

What people are saying

Reviews for How the Web Won

Order from AmazonOrOrder direct from us (US orders only)

– Ken

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Posted: March 03, 2025

Robert F. Kennedy Jr.’s nomination to be head of Health and Human Services was confirmed by the U.S.Senate today.

Click here for the rest of the story, time-stamped

On December 31, 1997, Apple stock was selling for 10 cents (yes cents) per share.  Hard to believe I know, but don’t trust me. Look it up.

Last time I looked (Feb 7, 2025 closing), it’s selling for $273.63 per share.  That’s means you could have bought 1,000 shares for a hundred bucks. Today, they’d be worth $273,630.00.

If you’d been a big spender and threw $1,000 at them on the reasonable expectation that it probably wouldn’t go to zero, you’d have an extra $2,7363,000.00, more if you automatically bought new shares with your dividends over the past twenty-eight years.

It’s hard to imagine now, but in 1997 Apple was circling the drain and a lot of people – practically everybody – thought they weren’t going to make it.

In my new book How the Web Won I talk about the time I was at dinner with Ed Niehaus and his family at a Japanese restaurant midway between our homes in the Fillmore district of SanFrancisco where I lived in the 1990s. Ed was CEO of Niehaus Ryan, the biggest world’s Internet PR company at the time. (Clients: Yahoo and  AOL)

In the middle of dinner, he got a page. (It was the age of pagers back then. No cellphone and certainly no Smartphones.)  It has a simple message: “Call me. Steve.”  Steve Jobs was rounding up troops to take back and save Apple.  (He’d been booted out by the idiot board many years earlier.)

I found this interview from what was THE lowest point in Apple’s history. Lots to learn from it. Most of all, if you keep your head, form a plan that makes sense, and hustle, you can move mountains.

For this and other stories about the rough and tumble days in the San Francisco of the 1990s, at the dawn of the Internet’s big breakout, see my book How the Web Won. You may find it inspiring and a source of useful guidance.

– Ken McCarthy

Vinay Prasad MD MPH Professor, University of California – San Francisco. Recognized leading expert in the design and analysis of medical studies.

Back in the spring of 2021 Robert Kennedy was at one of the lowest point in his career.

He and his organization Children’s Health Defense were banned from Instagram and other social media channels. They were under non-stop attack by the mainstream news media and he was personally named “one of the most dangerous men in the world.”

That’s when I started working with him.

I contributed voluminous research to the book he was working on about Anthony Fauci (footnoted 28 times and personally thanked).

When the book was about to launch and it became apparent to me he and Children’s Health Defense did not fully appreciate the power of that they had – the right book, on the right subject, at the right time, by the right person – I donated six weeks of my time to the publisher to make sure they used every single resource they had to make it a bestseller.

The book was completely ignored by the news media. No one reviewed it and social media cancelled people who promoted it. Bookstores would not carry it and many libraries refused to put it on the shelves.

I was the ONLY person associated with the book who confidently said that it would hit #1 on Amazon (its only outlet) and stay there which is did for many weeks. It was the biggest selling non-profit book in the world late 2021/early 2022.

When I left the effort, within less than a week of my leaving, the book fell off the top of the list never to recover.

A lot of people talk about “marketing”, but other than reciting the same old laundry list of “do this, don’t do that”, they have no clue what the full 360 degrees of marketing is.

I wrote a book about MARKETING. It’s not another “how to” book. It’s a “watch and learn” book much like Claude Hopkins “My Life in Advertising” and it focuses on a topic near and dear to all our hearts, the web and how to profit from it.

Have you gotten your copy of How the Web Won yet?  What are you waiting for?

Ken with Bobby Kennedy March 4. 2022

– Ken

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Posted: January 29, 2025

It’s strange that the US news media missed this.

Or is it?

They miss everything.

Here’s the bottom line:

The Biden administration decided to suppress AI development in the US by picking a few big winners it could control and starve the rest.

Conspiracy theory?

No.

This came straight from Marc Andreessen, one of the largest venture capital funders of AI start-ups on the planet.

Did you get your copy of How the Web Won yet? What are you waiting for?

Ken McCarthy and Marc Andreessen November 5, 1994

– Ken

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Posted: January 28, 2025

John F. Kennedy Anti-ImperialistOrder from Amazon

– Ken

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Posted: January 20, 2025

Fact checking – good.

The criminal “fact checking” industry – bad.

This fundamental fraudulence of companies like Facebook and Google in their approach to “fact checking” was covered in my new book “How the Web Won”.

Is it a coincidence that the day before Zuckerberg threw in the towel on his “fact checking” empire, Bobby Kennedy’s Childrens Health Defense petitioned the Supreme Cpurt to hear its censorship case against Facebook and Instagram?

Maybe. Maybe not.

Good luck Mark. Payback is, as they say, a b****.

How the Web Won
Order from AmazonOrOrder direct from us (US orders only)

– Ken

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Posted: January 08, 2025

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