SEO Guide (Kern Media)

Finding Keywords in Your Niche: Long Tail Traffic Concerns

Dan Kern — Wed, 21 Dec 2011 00:42:14 +0000

So you want to launch a new site and publish a truckload of content online with expectations of driving enormous traffic from multi-word keywords in your niche? Long tail traffic is different these days, partner, and you better get your expectations in check. If you’re nobody, you won’t succeed. Let’s get realistic and up to [...]

Press Release Optimization Tips Your Competitors Are Using

Dan Kern — Tue, 20 Dec 2011 00:24:38 +0000

Most credible businesses have at least one PR person on staff, however most PR staff members have no idea how to optimize a press release for search engines. As a result, these businesses are missing out on an incredible link building strategy. What to do? Treat your press release like any other web page. Do [...]

How to Write Catchy Blog Titles like a Badass

Dan Kern — Fri, 09 Dec 2011 20:10:10 +0000

So you have a cute little blog but your visitors aren’t clicking deeper into your site. Or, perhaps your blog posts are ranking in Google, yet you’re not getting as many clicks to your blog posts as you’d like. Well, let’s help you change that. Web surfers are becoming more demanding these days. Coupled with [...]

Could Siri Kill Google Local Searches? You Bet Your Ass!

Dan Kern — Fri, 02 Dec 2011 19:02:48 +0000

Users of the new iPhone 4s are quickly taking to Siri’s search capabilities. Imagine verbally asking a question and getting an immediate response, without needing to visit Google, Yahoo! or Bing to conduct a search. Which would you choose? That’s right: Siri. Don’t believe it? Watch this video: While this is fantastic for users, it [...]

How to Find Blogs with DoFollow Links Like a True Cowboy

Dan Kern — Fri, 02 Dec 2011 00:25:23 +0000

What’s that? You’re looking for an easy way to find blogs with “dofollow” links for your link building efforts, but you’re not sure how to find them? No worries there Mr. SEO Ninja, we’re here to help, and it’s easier than you think. We simply want to find blogs with a badge such as this [...]

How to Build .edu & .gov Back Links Like a Ninja!

Dan Kern — Sun, 27 Nov 2011 20:00:30 +0000

Blog Commenting is a common technique for one-way link building. Did you know that this can work with .edu and .gov blogs as well? If not, you’re in for a real treat. We’ll show you how to get .edu links, and even provide the same tips for .gov link building. Just try these pre-scripted Google [...]

10 Black Friday & Cyber Monday Search Engine Optimization Tips

Dan Kern — Thu, 24 Nov 2011 18:15:39 +0000

Black Friday can be an incredible time for online marketers to target time-sensitive keywords that can result in immediate sales. Here are some tips to help optimize your online content for the Thanksgiving holiday shopping season. Research your keywords with Google Suggest. Since many keyword research tools may not have enough historical data to present [...]

How to Check for Duplicate Content & Improve SEO

Dan Kern — Wed, 23 Nov 2011 17:00:35 +0000

So you think your lovely website might have a duplicate content issue? Well you’ve come to right place. Today we’re going to show you have to discover if Google has indexed duplicate URLs for the same web page. Free Tools to Help you Find Duplicate Content Issues Google Site Search – type “allinurl:mydomain.com/page-slug/?r=” or “allinurl:mydomain.com/page-slug/&lid=” [...]

SEO & the Canonical Tag for Better Google SERPs

Dan Kern — Wed, 23 Nov 2011 17:00:35 +0000

Consider this scenario. You have an eCommerce website (on a platform such as Magento, CV3, whatever), and you track your URLs with appended tracking code such as ?r= or &lid= placed at the end of your URLs (i.e. – www.mydomain.com/?r=xyz123). Or imagine that your eCommerce site uses session IDs to track user behavior. As a [...]

SEO & Google+ for Business

Dan Kern — Tue, 15 Nov 2011 01:06:02 +0000

Google has recently launched “Google+ for Business” and these pages are bound to grow in importance for search engine optimization. Why? Here’s why… Google has stopped indexing Twitter posts and Facebook comments, and is moving toward relying on it’s own social network (Google+) for social media signals. Links within Google+ Business pages are “dofollow” meaning [...]