Kern Media https://www.kernmedia.com/ SEO & Inbound Marketing Consulting Sun, 27 Jun 2021 03:36:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.5 Case Study: Does a 302 Redirect Pass PageRank with Google? https://www.kernmedia.com/blog/302-redirects-pagerank/ https://www.kernmedia.com/blog/302-redirects-pagerank/#respond Wed, 29 Nov 2017 14:28:40 +0000 https://www.kernmedia.com/?p=3715 The Backstory – I never truly believed Google’s statements that 302 redirects no longer lose PageRank, a story that made quite the buzz back in the summer of 2016. Here is the tweet from Gary Illyes: 30x redirects don’t lose PageRank anymore. — Gary “鯨理” Illyes (@methode) July 26, 2016 So, I decided to test […]

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]]> https://www.kernmedia.com/blog/302-redirects-pagerank/feed/ 0 Index Bloat: What is It & How to Fix it (Carefully) https://www.kernmedia.com/blog/index-bloat/ https://www.kernmedia.com/blog/index-bloat/#comments Mon, 10 Jul 2017 19:49:23 +0000 http://www.kernmedia.com/?p=3535 Maintaining a refined index in search engines, especially Google, is critical to surviving (and ideally benefiting from) Google’s regular quality-related updates. It’s not the only factor, but it’s important to ensure that Google deems your site to be “high quality” (assuming the rest of your content is quality; not duplicated with external websites, not having […]

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]]> https://www.kernmedia.com/blog/index-bloat/feed/ 1 How to Find, Select & Hire an SEO Consultant https://www.kernmedia.com/blog/how-to-find-select-hire-seo-consultant/ https://www.kernmedia.com/blog/how-to-find-select-hire-seo-consultant/#respond Tue, 14 Feb 2017 05:02:42 +0000 http://www.kernmedia.com/?p=3456 The process of finding, selecting and hiring an SEO consultant–one whom you can work with for the long haul–is not always the easiest task for a marketing executive or business owner. Unless you’re able to get a few quality referrals from your network, your search starts from scratch. Since I’ve been in the SEO industry […]

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]]> https://www.kernmedia.com/blog/how-to-find-select-hire-seo-consultant/feed/ 0 Insider eCommerce SEO Tips for Mid-Sized Shopping Sites https://www.kernmedia.com/blog/ecommerce-seo-tips-mid-tier-shopping-sites/ https://www.kernmedia.com/blog/ecommerce-seo-tips-mid-tier-shopping-sites/#respond Wed, 08 Feb 2017 19:19:33 +0000 http://www.kernmedia.com/?p=3406 I’ve spent almost an entire decade optimizing eCommerce sites to compete against Amazon and other large online retailers, and I cannot tell you how gratifying it is to see a mid-tier shopping site outrank a large retailer, or at very least, grow traffic and revenue month-over-month. This does not happen quickly, but it instead happens […]

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]]> https://www.kernmedia.com/blog/ecommerce-seo-tips-mid-tier-shopping-sites/feed/ 0 10 (Aha!) Reasons Why Google May Not Index (Pages on) Your Site https://www.kernmedia.com/blog/google-not-indexing-site/ https://www.kernmedia.com/blog/google-not-indexing-site/#comments Thu, 13 Oct 2016 14:55:49 +0000 http://www.kernmedia.com/?p=3281 Getting (and keeping) your website pages indexed in Google can be a challenge for new websites and for websites with technical SEO or content quality issues. This article is designed to help you uncover potential reasons why you might be having trouble with Google not indexing your site. Sometimes the issues can be a quick fix, […]

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]]> https://www.kernmedia.com/blog/google-not-indexing-site/feed/ 21 20 Profitable Black Friday SEO Tips to Maximize Holiday Revenue https://www.kernmedia.com/blog/black-friday-seo/ https://www.kernmedia.com/blog/black-friday-seo/#comments Wed, 12 Oct 2016 18:44:39 +0000 http://www.kernmedia.com/?p=474 This post was updated on 10/30/2017 Black Friday can be an incredible time for online marketers to target time-sensitive keywords that can result in immediate sales. However, this intense weekend holiday shopping spree is often a last-minute effort by many E-Commerce marketers. Get ahead of the curve with these Black Friday SEO tips, and you’ll […]

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]]> https://www.kernmedia.com/blog/black-friday-seo/feed/ 3 5 Traffic-Growing On-Page Optimization Techniques for Publishers https://www.kernmedia.com/blog/5-traffic-growing-page-optimization-techniques-publishers/ https://www.kernmedia.com/blog/5-traffic-growing-page-optimization-techniques-publishers/#respond Mon, 29 Aug 2016 20:57:27 +0000 https://www.kernmedia.com/?p=3691 If you’ve read my article, Topic (Keyword) Research & Analysis Insights for Publishers, you’re probably ready to put your optimization efforts into action. Quite possibly the most important part of Publisher SEO is content creation, and the optimization of that content. In this article, I’m going to offer some insider tips on how to optimize […]

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]]> https://www.kernmedia.com/blog/5-traffic-growing-page-optimization-techniques-publishers/feed/ 0 Topic (Keyword) Research & Analysis Insights for Publishers https://www.kernmedia.com/blog/topic-keyword-research-analysis-insights-publishers/ https://www.kernmedia.com/blog/topic-keyword-research-analysis-insights-publishers/#respond Tue, 09 Aug 2016 20:28:04 +0000 https://www.kernmedia.com/?p=3693 In this article, you’re going to get an insider look at how to effectively research and analyze keywords for print and online publishing SEO. The data that you have at your disposal is incredible, and it’s vital that a publisher extract all the knowledge it can from understanding how its target audience seeks out topics […]

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]]> https://www.kernmedia.com/blog/topic-keyword-research-analysis-insights-publishers/feed/ 0 How to Audit an XML Sitemap to Uncover Lost Traffic & Revenue Opportunities https://www.kernmedia.com/blog/audit-xml-sitemap/ https://www.kernmedia.com/blog/audit-xml-sitemap/#comments Tue, 02 Aug 2016 04:46:55 +0000 http://www.kernmedia.com/?p=3024 For larger websites, auditing the XML Sitemap can oftentimes uncover lost traffic opportunities and provide the insight needed to present a more accurate and trustworthy XML Sitemap to search engines. Taking the time to identify and fix the issues within an XML Sitemap can mean the difference in thousands of visits to your website, and potentially […]

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]]> https://www.kernmedia.com/blog/audit-xml-sitemap/feed/ 3 The Importance of SEO Training for Editorial Teams https://www.kernmedia.com/blog/importance-seo-training-editorial-teams/ https://www.kernmedia.com/blog/importance-seo-training-editorial-teams/#respond Mon, 18 Jul 2016 19:55:48 +0000 https://www.kernmedia.com/?p=3695 Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. This article […]

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