DE&I is not one person’s job – it is incumbent on all of us to take ownership and advocate for diversity, equity and inclusion at all levels by first prioritizing people, because it’s good for them and it’s good for business. This is how Lindsay Wagner, Ketchum’s head of DE&I, North America, is approaching her role. Read the announcement.
Gillette’s New Routine grooming tutorials gave quarantined viewers grooming guidance when barbershops closed during COVID-19.
Wendy’s launched their first breakfast menu with an audacious social stunt (involving a competitor’s former chef!) – resulting in increased sales and BILLIONS of media impressions
Drinking coffee together is a cherished experience in nearly every culture, but COVID-19 disrupted the social occasion at its very core.
Over the course of my life and career, I’ve gathered many pearls of wisdom from the brilliant colleagues, clients and…
There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be…
Clothing stores curate “we think you’ll love” product recommendations. Retail apps offer personalized greetings. Beauty retailers introduce individualized skincare regimens…
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