The post Ketchum appoints Tamara Norman as U.S. CEO; Renowned Corporate Reputation Executive to Lead U.S. Operations appeared first on Ketchum.

LONDON, UK, September 22, 2024  – Ketchum announces the appointment of Sera Holland as CEO of its UK operations. Holland will tap into her 20 years of experience in client service, agency leadership and strategic innovation to further strengthen and grow the firm’s UK presence while continuing to unlock success and growth for clients. She will continue to report to Jo-ann Robertson, CEO Ketchum Global Markets.

Holland has most recently served as Chief Strategy and Innovation Officer for Global Markets, instrumental in driving business growth, co-creating Ketchum’s global innovation agenda and leading global strategic priorities across all markets outside the US.  She joined Ketchum in 2021 as Deputy CEO of Ketchum UK and has delivered significant growth across EMEA and in the UK, in addition to delivering strategic consultancy to some of Ketchum’s key global clients.

“Sera pushes the boundaries of what is possible at a communications consultancy,” said Jo-ann Robertson, CEO Ketchum Global Markets. “Her impact on business growth, talent development, and commitment to diverse representation and inclusion has been transformational. Her leadership will ensure our UK operations will continue to thrive and grow, setting new benchmarks for the industry.”

Prior to her tenure at Ketchum, Holland co-founded the strategy and innovation consultancy The Fawnbrake Collective and served as CEO of the Material Communications Group. Her achievements have been widely recognised, including being named Drum Marketer of the Year and, most recently, listed in PRovoke’s Innovator 25 class in EMEA for 2023.

“This is an exciting and innovative time to be in our industry, and I am incredibly honoured to have the opportunity to lead Ketchum’s UK operations through this next chapter,” commented Sera Holland. “Every day I have the privilege to lead a team that brings a diversity of talent, experience, skills and perspectives that come together to create culture-first work that makes an impact for our clients.”

An active member of industry network WACL, Sera is dedicated to championing access, diversity, and equity for all, actively mentoring through her role as ambassador for Creative Mentors Network and in support of organisations such as Brixton Finishing School. A Fellow of the IPA, Sera authored Effectiveness Essentials for the organisation and brings a passion for strategic excellence and creative communications effectiveness to her role at Ketchum.

# # #

About Ketchum

Established in 1923, Ketchum’s century of continuous evolution is a testament to our progress. Our storied journey is fuelled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global communications consultancy is one of the most creatively awarded firms in our industry. In the UK market, Ketchum is an industry leader, currently recognised as PRWeek’s Large Consultancy of the Year and Best Places to Work Award winner in the Diversity & Inclusion category for 2024, as well as one of WARC’s Top 10 Creative Agencies for 2024. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom PR Group, visit www.ketchum.com.

About Omnicom PR Group (OPRG)

Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom Group Inc. (NYSE: OMC). www.TeamOPRG.com.

The post Ketchum Elevates Sera Holland to UK CEO appeared first on Ketchum.

NEW YORK, February 1, 2024 – A new study from BlackDoctor.org (BDO) highlights the complex factors that build and break trust in healthcare among Black communities. Comprised of more than 45 million people in the U.S., Black communities have historically had a complicated, and often painful, relationship with the healthcare system. The BDO Black Community Trust Study uncovers how Black individuals think about trust and their health and identifies ways pharmaceutical and healthcare organizations can best partner with Black community members to meet their needs. The study findings were unveiled to healthcare leaders at the Community Voices in Health Equity Summit, hosted by BDO in collaboration with USA TODAY, Omnicom Health Group (OHG) and Omnicom Public Relations Group (OPRG), including Ketchum.

The study, which surveyed more than 500 Black individuals within the BDO community, found that more than 80 percent of respondents say honesty and transparency are defining elements of trust in health (83%). A majority also agree that trust requires healthcare providers to see and treat patients as whole people vs. just their symptoms (77%) and believe them when they describe how they are feeling (68%). In a signal to companies that one-time efforts are not effective in building trust, 58 percent of respondents say their trust is dependent on organizations demonstrating a long-term commitment to their community.

The study also explores what pharma and healthcare companies can do to earn trust and improve the health of Black community members. When asked what steps companies should take to earn their trust, 40 percent said hiring more Black employees would help earn their trust, indicating a growing desire for companies to reflect the diversity of the communities they serve. The survey data also highlight a desire for pharma companies to facilitate racial bias and empathy training for healthcare providers and make it easier to access patient navigators.

Clarity and transparency also rose to the top as key elements of establishing trust. More than half (54 percent) see pharma companies playing a role in making health information easier to understand, and 34 percent say using simpler language would go a long way in earning their trust. This desire for jargon-free, plain language is gaining greater prominence among physicians and healthcare organizations according to Ketchum, a global communications consultancy with deep health equity expertise and part of Omnicom PR Group (OPRG). More and more, they say, the conversation is shifting away from patient health literacy to the need for more equitable and inclusive language.

The Community Voices in Health Equity Summit held at the USA TODAY office in New York City brought together more than 70 leaders from top pharma and healthcare organizations to engage in much needed dialogue around health equity and community engagement. Panels during the full-day event covered topics such as medical gaslighting, early detection of cancer among Black men and clinical trial diversity.

Clinical trial diversity was also highlighted in the study. When asked what they need help with to live their healthiest life, many respondents indicated a need for greater access to health information. Half (50%) want more information on new, innovative treatments, and 36 percent are seeking more information on clinical trials.

“Trust remains the number one gap we must overcome to achieve clinical trial diversity and health equity, and we are committed to walking hand-in-hand with pharma to get it right and move quickly,” said BlackDoctor.org CEO Reggie Ware. “Trust is the foundation for health equity strategies, and reaching Blacks in a trustworthy manner, in places they trust, by people they trust must be the lens.”

BDO Chief Marketing Officer Derrick Lane also underscored the organization’s commitment to normalizing Black participation in clinical trials, leading with trust and educating BDO’s 20 million audience reach on Facebook and six million monthly visitors to its website. “We are entering new territory to meet diversity in clinical trials standards,” he said. “Awareness and collaboration are paramount to improve health and set up our legacy in good health.”

In 2024, BlackDoctor.org intends to work closely with pharma companies, community health workers and local influencers to bring awareness to its Clinical Trial Resource Center (CTRC) and engage in important conversations around health equity for measurable impact and improved health outcomes.

Valarie Clark, MPA Senior Vice President of Health Equity at Ketchum, says the Community Voices summit is just the beginning of the health equity partnership with BDO. “Being able to effectively communicate with patients and communities can actually save lives – we saw this happen throughout the pandemic. Clear, simple and concise messages are most effective, but equally important is who is communicating – a valued member of the community can help establish more trust and engagement. Everyone involved in the healthcare system has a responsibility to make the complex simple to ensure patients get the care they need. Achieving better outcomes really requires all of us to communicate differently, and our summit was a great step forward in advancing that communication.”

About BDO Black Community Trust Study

Data was compiled by BlackDoctor.org. There is a Black population size of 45 million in the U.S. The SurveyMonkey® was completed online by 500 people within the BlackDoctor.org community, with a confidence level of 90 percent and margin of error of four percent.

About BlackDoctor.org (BDO)

BlackDoctor.org (BDO) is the leading and most trusted health platform for Black consumers, reaching a total audience of 20 million people, with six million monthly website visitors. BDO leverages culture, content and technology to improve health outcomes for Black consumers.

BDO is positively impacting Health Disparities and Health Equity, which has become an increasing priority with health stakeholders. BDO’s mission is to get every Black family as healthy as possible and has been able to build an activated, health-focused consumer base, about which it has deep insights. BDO works with leading Black medical and health experts to provide “how to do it, you can do it” content to an audience who needs it most.

Other BDO assets include a Clinical Trials Resource Center, a robust Find a Doctor search tool and more.

About Omnicom PR Group (OPRG)

Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom Group Inc. (NYSE: OMC). www.TeamOPRG.com.

About Ketchum

Established in 1923, Ketchum’s century of continuous evolution is a testament to our progress. Our storied journey is fueled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global communications consultancy is one of the most creatively awarded firms in our industry. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Health Group (OHG)

At Omnicom Health Group (OHG), differences drive impact. A global network of companies with diverse expertise, we’re united by a common purpose to change lives for good. We reach beyond our teams to forge unexpected connections that spark never-before-seen solutions. The teams we assemble help you tackle what’s now—and next—getting you from science to market, ensuring access, and driving engagement with patients and providers. All while holding ourselves to the highest standard: to be the case study.

Across the hall or across the globe and everywhere in between, we’ve built a global network that thrives on connection and is driven by respect. We celebrate diversity and individuality. OHG takes what makes us different and we weave it into the fabric of what makes us a network. For more information, visit https://omnicomhealthgroup.com/.

###

For interviews or more information: Email us at CommunityVoices@BlackDoctor.org

The post BlackDoctor.org Unpacks Relationship between Health and Trust appeared first on Ketchum.

“Ignoring politics is no longer an option for companies,” said Jim Joseph, U.S. CEO and Global Chief Marketing and Integration Officer, Ketchum. “This dynamic will only be more exacerbated over the next year in what is expected to be a highly polarizing 2024 U.S. election season. Our multi-dimensional and data-driven election advisory services will help companies and brands navigate the complexity of this communications environment across multiple stakeholders.”

A foundational element of this offering will be a proprietary technology tool developed by Ketchum to provide companies with a 360° view of the intersection of news, perspectives of potential voters, and what their key questions are across all 2024 major U.S. issues. Through this new tool, brands can capture deep audience insights into a wide variety of key issues, including unionization and labor; education, geopolitical, infrastructure, social and cultural issues; and more over time. Key services offered through this technology include a monitoring and insights dashboard, diversity, equity and inclusion guidance, message and corporate policies auditing, internal communications recommendations for engaging a polarized workforce, and executive messaging and media training.

“This new technology will empower communicators to navigate the environment with insights and real time counsel to help them protect and promote their reputation across all stakeholder audiences,” said Mary Elizabeth Germaine, Chief Data & Strategy Officer, Ketchum. “Beyond just mapping key issues in the United States, we now have the ability to build understanding of audiences and to identify ways of effectively engaging with them based on their perceptions and positions on those issues.”

Entering 2024, Ketchum’s latest offering will arm companies with a nuanced familiarity across all major issues, empower understanding of how the media shapes each issue, allow them to prepare for reputational risks, and provide knowledge around how stakeholders as voters feel and engage across issues.

About Ketchum 
Established in 1923, Ketchum’s century of continuous evolution is a testament to our progress. Our storied journey is fueled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global communications consultancy is one of the most creatively awarded firms in our industry. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom PR Group (OPRG) 
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum and Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom (NYSE: OMC). www.TeamOPRG.com.

# # #

The post Ketchum Announces New U.S. Election Navigator Offering appeared first on Ketchum.

NEW YORK (August 15, 2023) —Gen Z has been deemed the foodie generation, but recent research from Ketchum reveals a darker side to their relationship with food. Sixty-one percent of Gen Z has felt pressure on them since childhood to eat a certain way to communicate their identity and beliefs, which has created negativity and anxiety among this food-obsessed generation.

The wide-ranging research study from global communications consultancy Ketchum expands upon its legacy of food insights, intelligence and landmark research by examining the attitudes and beliefs of Gen Z about food. It builds upon Ketchum’s Food 2020 research which defined approximately one-quarter of the population as Food eVangelists, influential consumers seeking to change the food system. Ketchum’s newest food research reveals that approximately half of Gen Zers are classified as Food eVangelists, which is significantly higher than the general population, signaling increased engagement with food systems. Three key themes that offer new perspectives on Gen Z’s relationship with food have also emerged.

A stressed-out generation feels the pressure

More than all other generations, 63% of Gen Zers feel too much pressure to change the world and are more likely to believe their food choices need to signal their health, values and political beliefs. This has contributed to 62% of Gen Z who think their eating pattern is wrong. These unrealistic pressures have also created a “say-eat gap” between Gen Z’s beliefs and behaviors. An overwhelming majority of Gen Z says that sustainability, animal welfare and LGBTQ rights are important factors when buying food, but they are not significant purchase drivers. Other priorities like taste, value and affordability trump issues that are important to them.

“Since early childhood, this generation has seen food politicized and been taught to choose food products related to values,” said Melissa Kinch, president, Ketchum’s Food Consultancy. “They are exhausted and acting very differently from previous generations. It has left them feeling insecure and negative about cooking and food. In particular, the contrast between what they say is important and how they spend their money is eye-opening.”

Social media is a source of inspiration and anxiety

These digital natives are food obsessed and enjoy experimenting in the kitchen, cooking new dishes and exploring new cuisines. Gen Z scrolls TikTok, YouTube and Instagram and follows social media influencers for recipe ideas and inspiration. However, 67% worry they spend too much time on social media, and 58% believe that social media has a negative impact on their body image. They are also more likely than other generations to say that food makes them feel guilty, anxious, uncomfortable and overwhelmed. But Gen Zers remain optimistic, and most want food to make them happy, relaxed, healthy and confident.

Forging their food future

Despite the pressures on them, Gen Zers are doing things their way. Sixty-eight percent cook differently from their parents, and most eat differently, too. Fifty-five percent of Gen Zers piece together snacks into a meal weekly, validating the popularity of the #girldinner. However, in survey results that challenge the naming of this TikTok trend, Gen Z men and women are “snackifying” meals equally.

“If food companies and brands want to connect with Gen Z successfully, they should consider the impact of virtue signaling and tap into Gen Z’s quest for stability to show ways their products can bring joy,” said Kinch. “Scrolling through TikTok validates the innovation and creativity Gen Z brings to the category, and food companies who collaborate with them will increase brand love and build loyalty.”

To learn more about Ketchum’s findings on Gen Z’s relationship with food and to download a copy of the report with the full results, visit https://www.ketchum.com/gen-z-food-report/.

Methodology

To identify what sets Gen Z’s food habits apart from the generations before them, Ketchum Analytics conducted a 15-minute survey among 2,000 nationally representative U.S. children and adults ages 13+. The survey was fielded from 4/7 – 4/18 with margins of error at 95% confidence level.

About Ketchum

Established in 1923, Ketchum’s century of continuous evolution is a testament to our progress. Our storied journey is fueled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global consultancy is one of the most creatively awarded firms in our industry. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs, and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation, and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).

###

The post Gen Z’s Relationship with Food? It’s as Complicated as the World They Live In appeared first on Ketchum.

2022 marked Ketchum’s second consecutive, record-breaking year of growth. The firm retained 97% of its top 50 clients in North America, with 35 of those growing year over year. The consultancy’s business performance also allowed for expanded employee opportunities and experiences completely unique to Ketchum. 

In 2022, Ketchum rolled out a new employee value proposition, “Better for Being Here,” which includes employee wellbeing offerings, career development and a reaffirmed dedication to a flexible work model, all supporting its commitment to “better work, a better career and a better you.” This program also includes a new global wellbeing initiative, “Flex and Flow” that helps Ketchum employees achieve a more satisfying and productive work experience through sustainable, community-conscious changes. Ketchum additionally introduced its DE&I Center of Excellence (COE), which is an evolution of its approach to DE&I based on key learnings and belief that DE&I is an always-on function that is woven into the fabric of the organization. The COE is focused on driving and delivering DE&I strategies for Ketchum employees and clients. 

Further, in recognizing the ongoing prevalence of trauma in our society, Ketchum built a team of experts with social work, psychology and change management expertise to launch a Trauma-Based Consultancy to address the workforce wellbeing challenges. The consultancy includes trainings, advisory services and integrated communications planning to support clients at this time of growing need. This offering builds on Ketchum’s Health Equity capability launched in 2021 to help clients address care disparities and reach diverse individuals and communities. 

The 2023 North America PR Agencies of the Year acknowledgements are the result of an extensive research process involving more than 150 comprehensive submissions and 50 meetings with agencies across North America. Ketchum was recognized within the Large Agency category during a ceremony at the Cipriani in NYC Tuesday evening. 

“We are fueled by the unique energy our people, partners and clients bring every day. And our relentless commitment to progress. To be recognized as PRovoke’s Large Agency of the Year and Data-Driven Agency of the Year in addition to 16 campaign acknowledgements after a year of great success is an amazing achievement,” said Jim Joseph, CEO, U.S., and global chief marketing and integration officer at Ketchum. “Established in 1923, our consultancy has stood the test of time. 2022 marked a year of incredible growth in building our talent, client base and capabilities. To be acknowledged with these distinguished accolades proves we are on the right path for future progress.” 

2023 marks the consultancy’s centennial year – a milestone unique to any other agency. Earlier this year, Ketchum rolled out a comprehensive brand refresh to commemorate the achievement. The consultancy will continue to honor its 100th anniversary via a variety of employee engagements, celebrating its evolution throughout its history into the first true global communications consultancy. Ketchum also has plans this year to unveil innovative offerings and initiatives unique to the industry. 

Ketchum and its clients were recognized with 18 total awards from the North American SABRE Awards as well as the afternoon’s Innovation SABRE Awards. The consultancy and its clients took home the following accolades: 

NORTH AMERICAN SABRE AWARDS 2023 

LARGE AGENCY OF THE YEAR 

Ketchum 

INDUSTRY SECTOR 

FOOD & BEVERAGE 

“Cracker Jill”  

Frito-Lay with Ketchum 

PRACTICE AREA 

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN 

“National Roast Day” 

Wendy’s with Ketchum, VMLY&R and Spark Foundry 

INFLUENCER MARKETING 

“Flamin’ Hottie/Snackable Screens” 

Frito-Lay North America: Doritos and Cheetos with Ketchum, Goodby Silverstein & Partners, D3, OMD and ShakerMaker 

BRANDED JOURNALISM 

“Sunshine to Spare” 

Discover Puerto Rico with Ketchum 

INNOVATION SABRE AWARDS 

AGENCY AWARDS 

DATA-DRIVEN AGENCY OF THE YEAR 

“How Insightful Analytics Empower Empathy Intelligence” 

Ketchum 

EXPERIENTIAL MARKETING 

ONLINE/VIRTUAL EVENTS 

“Doritos + Stranger Things: “Live From The Upside Down”” 

Frito-Lay North America with Ketchum 

SOCIAL MEDIA & COMMUNITY MANAGEMENT 

OVERALL USE OF SOCIAL MEDIA & PLATFORMS 

“National Roast Day” 

Wendy’s with Ketchum 

OWNED MEDIA 

DOCUMENTARY FILM AND VIDEO 

“Not the Science Type” 

3M with Ketchum, Generous Films, and Passion Point Collective 

TOOLS AND TACTICS 

IDENTITY BRANDING 

“Flamin’ Hottie Snackable Screens”  

Frito-Lay North America: Doritos and Cheetos with Ketchum, Goodby, Silverstein & Partners, D3, OMD and ShakerMaker 

PARTNERSHIPS 

BRAND PARTNERSHIP 

“Doritos + Stranger Things: “Live From The Upside Down””  

Frito-Lay North America with Ketchum 

DATA AND ANALYTICS 

MEASUREMENT AND POST-CAMPAIGN ANALYSIS 

“Building a Measurement Engine”  

Michelin with Ketchum 

TECH STACK AWARDS 

SOCIAL MEDIA AND SOCIAL LISTENING TOOLS 

“Measuring Jake from State Farm’s Debut on TikTok”  

State Farm with Ketchum 

CAMPAIGN MEASUREMENT TOOLS 

“omniearnedID™ Brand Lift Methodology Quantifies the Power of PR for Wendy’s”  

The Wendy’s Company with Ketchum 

CAMPAIGN AWARDS 

CONTENT MARKETING CAMPAIGN 

“Doritos + Stranger Things: “Live From The Upside Down”” 

Frito-Lay North America with Ketchum 

STORYTELLING 

“Cracker Jill” 

Frito-Lay with Ketchum 

DATA-DRIVEN CAMPAIGN 

“Sleighing the Holidays with Surimi Seafood” 

Genuine Alaska Pollock Producers (GAPP) with Ketchum 

WRITE YOUR OWN CATEGORY 

BEST IN HEALTH EQUITY 

“Nurturing Pioneers to Solve Health Inequities”  

Johnson and Johnson with Ketchum, J3, Medium Rare, The Shark Group and Real Chemistry
 

For additional information about Ketchum and its award-winning campaigns, visit https://www.ketchum.com/. 

### 

About Ketchum  

Established in 1923, Ketchum’s century of continuous evolution is a testament to our progress. Our storied journey is fueled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global consultancy is one of the most creatively awarded firms in our industry. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. 

About Omnicom Public Relations Group 

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). 

About Omnicom Group Inc. 

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. 

The post Ketchum Named Large Agency of the Year at North America Sabre Awards 2023 appeared first on Ketchum.

As a part of the centennial anniversary, Ketchum is also launching 100 Acts – a global, purpose-driven employee participation movement that will encourage 100 acts of giving back from team members across the globe. The movement launched in an effort to activate employees on a local level to support their communities and take action in a way that is personally meaningful to them. Employees from around the world will capture their acts of giving back, which can range from an individual supporting a local cause that they’re passionate about or a marketplace organizing a community volunteer initiative. 

“Today, we celebrate with gratitude the thousands of colleagues and clients whose many gifts built this exceptional agency, and will continue to evolve into the next century,” said Mike Doyle, president and global CEO at Ketchum. “This is our time to move forward with intention, reminded today – as we are every day – that the special relationships we share among our colleagues and clients shape our culture and propel us to work harder every day to create work that matters.” 

Earlier this year, on the precipice of its 100-year anniversary, the consultancy also unveiled an innovative brand refresh – a major milestone in its commitment to the reinvention of progress. The brand refresh embodies a modern, fresh, forward-thinking energy. It serves as a reflection of Ketchum’s revamped motto, Progress at Work, and sets up the consultancy for the next century of progress. 

“It’s a special brand that’s able to stay relevant for 100 years – and to still be at the forefront of the industry is even more remarkable,” said Chris Foster, CEO of Omnicom Public Relations Group. “When I look at Ketchum’s creative power and its social and digital chops, it’s clear to me that Ketchum’s best years still lie ahead.” 

The consultancy’s centennial anniversary comes at a moment of incredible success including two consecutive years of growth and the launch of industry-first offerings. This year, the firm has rolled out some industry-defining product and service offerings empowered by its best-in-class data and analytics solutions – solidifying its roots in innovation. Other groundbreaking launches include its Trauma-Informed Consultancy, which empowers brands and communicators to take a deliberate and empathy-first approach to trauma and respond to seismic societal shifts in a thoughtful way. Prior to that, Ketchum’s Health Equity practice was very well received and has expanded to sectors beyond healthcare. 

To learn more about Ketchum and its 100th anniversary, visit  https://www.ketchum.com/ketchum-turns-100.

### 

About Ketchum  

Established in 1923, Ketchum’s century of continuous evolution is a testament to our progress.  Our storied journey is fueled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global consultancy is one of the most creatively awarded firms in our industry. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. 

About Omnicom Public Relations Group 

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). 

The post Ketchum Celebrates 100 Years of Innovation and Evolution appeared first on Ketchum.