Trends

Davos 2011: An Insider's Guide to Key Insights from the 2011 World Economic Forum Annual Meeting

admin — Thu, 03 Feb 2011 16:49:52 -0500

Short Description

On Jan. 31, 2011, Ketchum President Rob Flaherty held a special webinar to share lessons from his participation at the 2011 World Economic Forum Annual Meeting, which took place in Davos, Switzerland,from Jan. 26 to 30.

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Following his participation at the 2001 World Economic Forum Annual Meeting, Ketchum President Rob Flaherty offered an insider’s look at the crucial learnings from the conference in a special one-hour webinar. Among the topics he discussed were how businesses can use communications to be more open in a new age of corporate transparency. He also shared insights from a session he moderated that brought together leaders from across business sectors to examine what government and the private sector can do to provide improved incentives for a healthier lifestyle. To view the webinar, click here.

What You Need to Know to Survive and Thrive in the Global Food Environment

admin — Thu, 09 Dec 2010 19:49:53 -0500

Short Description

In November and December 2010, Ketchum’s Global Food & Nutrition Practice hosted four webinars as part of a program titled "What You Need to Know to Survive and Thrive in the Global Food Environment." The webinars addressed the topic of food public affairs as it relates to brands today and discussed what global brands need to know while adapting to today’s rapidly changing regulatory food environment.

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Explore more about each of these four webinars by clicking on the links below to listen to a recording of the webinars.

Marketing of Food and Beverages to Children in the U.S.

Maureen Enright, Assistant Director of the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative, discussed the organization’s innovative effort to promote healthier dietary choices and lifestyles to children through voluntary industry lead regulatory standards. Linda Eatherton, Director of Ketchum’s Food & Nutrition Practice, moderated the session and was joined by Pamela Von Lehmden, Ketchum’s Director of Youth Marketing for North America.

Webinar Audio Recording: http://agencyroad.na4.acrobat.com/p87207381/

Webinar PowerPoint: Food Marketing to Children

What Happens in Geneva, Does Not Stay in Geneva

Dr. Tim Armstrong, Director of WHO’s Department of Chronic Diseases and Health Promotion, walked through the specifics of WHO’s strategy on marketing, how it is being implemented, and the role food companies can and should play in the process. Dick Crawford, an advisor to Ketchum, moderated and was joined by Cornelius Winter, Director of European Public Affairs for Ketchum Pleon.

Webinar Audio Recording: http://agencyroad.na4.acrobat.com/p96345774/

Webinar PowerPoint: What Happens in Geneva

Critical Insights on the Evolving Regulatory Framework Regarding the Marketing of Food in the U.S.

Keith Fentonmiller, Senior Attorney for the FTC, led us in a discussion of U.S. government activities surrounding food and beverage marketing to children. Dick Crawford, an advisor to Ketchum, moderated and was joined by Don Foley, former Director of Ketchum's Public Affairs in Washington.

Webinar Audio Recording: http://agencyroad.na4.acrobat.com/p73343283/

Webinar PowerPoint: Critical Insights on Evolving Regulatory Framework

Nutrition Profiling Systems Around the Globe

Glen Wiggs, Director at Foundation for Advertising Research in Queensland, Australia, discussed the business applications of the various nutrition profiling systems being discussed around the world. Ketchum’s Cathy Kapica, Ph.D., Vice President and Director of Global Health and Wellness, connected these business applications to communications challenges facing communications clients today.

Webinar Audio Recording: http://agencyroad.na4.acrobat.com/p81244011/

Webinar PowerPoint: Nutrition Profiling Systems

Critical Insights on Evolving Regulatory Framework (ppt)

Food Marketing to Children (ppt)

Nutrition Profiling Systems (ppt)

What Happens in Geneva (ppt)

Food Policy 2010: What Will the New Year Bring

admin — Wed, 27 Jan 2010 20:18:47 -0500

Short Description

On Jan. 21, 2010, Ketchum’s Global Food & Nutrition Practice hosted a webinar to examine how 2010 promises to be a significant year for food policy and how marketing and public relations professionals can prepare to address the issues and opportunities surrounding health and wellness and food policy. The webinar featured Linda Eatherton, a Ketchum Partner and Director of Ketchum's Well-Connected and Global Food & Nutrition Practice; Dr. Cathy Kapica, Director of Global Health and Wellness at Ketchum; Dick Crawford, an adviser to the Food and Nutrition Practice and the former Vice President of Corporate Government Relations at McDonald’s; and Don Foley, former Director of North American Public Affairs at Ketchum.

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2010 promises to be the year of food policy globally. The rise in childhood obesity cases, food safety concerns, diseases such as diabetes and cardiovascular disease, and their impact on healthcare costs are fueling unprecedented consumer and public policy activities on a global scale. Both legislative and regulatory agendas seek to create a public health agenda to address these issues. Restrictions on food marketing to children -- including raising the age of children defined as 17 and under, nutrition labeling, that includes front-of-pack labeling, dietary guidance, and increased requirements for testing -- all may be part of the public policy agenda in 2010.

Click here to listen to and view the “Food Policy 2010: What Will the New Year Bring?” webinar to find out what marketing and public relations professionals need to know to shape their destiny in this new world of food and wellness communication.

Media Myths & Realities: Media in the 21st Century - The Great Melding Pot

admin — Mon, 12 Jan 2009 11:33:05 -0500

Short Description

For the third year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities, published in January 2009, measured media consumption habits among 300 consumers and 200 "influencers" in the U.K. and Brazil, respectively, and, in the U.S., the study measured 500 communications professionals and 1,000 consumers with an oversample to achieve 200 influencers.

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Below is more information on the survey, including the news releases announcing the results; a special issue of Ketchum's online magazine, Perspectives, featuring articles from and interviews with media and marketing professionals who share insights on the survey data; a videocast by PRWeek magazine with one of the Ketchum survey leaders, Richard Griffiths; the questionnaires for each audience; the methodology; bios of the survey’s leaders; and the leaders to contact for more information.

News Release (U.S.)

News Release (U.K.)

Perspectives Media Myths & Realities Issue

2008 U.S. Questionnaire

2008 U.K. Questionnaire

2008 Brazil Questionnaire

2008 Professionals Questionnaire

Methodology

Bios

Contact:
Robyn Massey
Vice President of Media Relations, Ketchum
+44-(0)20-7611-3658
robyn.massey@ketchum.com

Media Coverage

PRWeek.com

MediaPost.com

SeekingAlpha.com

TopRankBlog.com

Bulldog Reporter’s Daily ‘Dog

MarketingCharts.com

FlackMe.com

PRSA’s Tactics and The Strategist Online

MinOnline.com

Food 2020: The Consumer as CEO

admin — Thu, 16 Oct 2008 15:07:59 -0400

Short Description

On Oct. 16, 2008, Ketchum’s Global Food & Nutrition Practice unveiled the results of a global survey titled Food 2020: The Consumer as CEO in a special presentation at Mezzanine in San Francisco. Linda Eatherton, Partner and Director of Ketchum’s Global Food & Nutrition Practice, and Phil Lempert, the Supermarket Guru and a leading food author, reporter, and columnist, presented the survey results and led a discussion of consumers’ chief food concerns today and how they expect those concerns to change over the next decade.

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The study and presentation examined the perceptions, expectations and considerations about food among consumers in the U.S., the U.K., Germany, Argentina and China, and the insights that emerged from the results paint a picture of consumers wanting more – more information, more choices, more accountability, more control. The survey also revealed where consumers would place priorities if they were the CEO of a large food company. Together, these findings yielded some strong indications of what the global food industry might look like by the year 2020.

Below is more information on the survey and the presentation, including the news release announcing the results; an executive summary of the key findings and implications; a special issue of Ketchum's online magazine, Perspectives, on the study; a podcast by Linda Eatherton and Phil Lempert; a videocast by Phil Lempert; photos from the event; bios of the presenters; and the leaders to contact for more information.

News Release
Executive Summary
Perspectives Online Magazine Special Issue
Podcast
Videocast
Contacts

The Commercialisation of Children and Young People: A New Wave of Stigma and Regulation

admin — Fri, 03 Oct 2008 19:28:39 -0400

Short Description

On Sept. 17, 2008, Ketchum’s London office hosted a special panel of experts to discuss the results of a study by Ketchum and ComRes, a leading U.K. polling and research firm, titled The Commercialisation of Children and Young People: A New Wave of Stigma and Regulation? The study included a survey of 150 Members of Parliament and 1,000 British adults who indicated that they think today’s children and young people are being excessively commercialised.

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The panel examined the study’s findings along with the business, reputational, and policy implications surrounding the commercialisation of children and young people. Members of the panel included Tim Loughton, an opposition Member of Parliament and Shadow Minister for Children; Liz Barclay, Presenter at BBC Radio 4; Anne Longfield, Chief Executive of 4Children; Sue Eustace, Director of Public Affairs for the Advertising Association; and Gary Pope, CEO of Kids’ Industries.

Below is more information on the panel highlights and study results, including the announcement of results, a presentation summarizing the key findings and implications, a podcast with Ketchum Public Affairs Managing Director Rod Cartwright, bios of each panelist, and the Ketchum leaders to contact for more information.

Media Myths & Realities: A Public of One

admin — Fri, 21 Dec 2007 17:02:36 -0500

Short Description

In 2007, for the second year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities: A Public of One evaluated media consumption habits among 1,500 consumers, communications professionals and influencers in the U.S. and 500 consumers and influencers in each of the emerging economies of Brazil, Russia, India and China (BRIC).

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Among the important implications for public relations, the survey found that communications professionals need to vigorously reassess their communication priorities and focus on speaking to individuals – not just broadcasting to the masses – when getting their messages across to today’s new “public of one.”

Below is more information on the survey, including the news release announcing the results; a presentation summarizing the key findings and implications; a special issue of Ketchum's online magazine, Perspectives, featuring articles and interviews with media and marketing professionals who share insights on the survey data; the questionnaires for each audience; the methodology; and the Ketchum leaders to contact for more information.