kevinjoyner.com

Reporting on digital marketing: reach, engagement and revenue

Kevin — Sun, 10 Apr 2011 13:02:48 +0000

I don’t much like the acronym ‘KPIs’. It’s because of how the term is misused, and also because of how the idea of KPIs so often leads to a misuse of web analytics. KPI (usually) stands for “Key Performance Indicator”, and for me it means “a number that indicates success”. It’s really rare to come [...]

Web analytics is only part of ‘data solutions’

Kevin — Thu, 17 Mar 2011 10:30:10 +0000

Back in November I wrote an introduction to web analytics for my colleagues at Harvest Digital, and it’s repeatedly come in very handy for clients and training sessions since. The opening slide looks like this: My soundtrack begins with Muddy Waters’ ‘I just want to make love to you’, which I find provides an excellent [...]

Social (media) responsibility

Kevin — Sun, 16 Jan 2011 22:14:26 +0000

On Monday, footballer Ryan Babel was charged with improper conduct by the Football Association. In a reaction to Liverpool’s exit from the FA Cup, he posted to twitter a picture of Howard Webb – ‘photoshopped’ to show the referee in Manchester United kit. That is as much of the incident as has sometimes been reported, [...]

Visual language

Kevin — Sun, 19 Dec 2010 13:09:14 +0000

I like the ‘User Experience’ discipline in digital marketing. It’s clever stuff. Particularly, I like ideas about creating intuitive interactivity, and using clear “visual language”. Visual language is about how you lay things out on an interface; but it also has to do with the symbols and shapes you use. Here’s one of my favourite [...]

Are ad concepts more often now assuming marketing ‘literacy’?

Kevin — Sat, 06 Nov 2010 11:46:44 +0000

A couple of days ago I spotted these Orange & T-Mobile ads on the tube: Sorry it’s not a very good picture. Taking photos of adverts on the tube is a bit weird anyway, even without pushing past people to get a better shot. As I understand it, Orange and T-Mobile are using their mobile [...]

Linking ‘Voice of Customer’ with Web Analytics

Kevin — Sun, 31 Oct 2010 23:49:57 +0000

If you’re reading this then you might already have noticed: for almost a couple of weeks now I’ve been running the free version of KISSinsights on kevinjoyner.com/blog. KISSinsights is a tool that can help you collect ‘Voice of Customer’ data about your website’s visitors. ‘Voice of Customer’ research, essentially, is the use of surveys [...]

Data-Driven Marketing (a.k.a. eCRM)

Kevin — Wed, 29 Sep 2010 14:02:30 +0000

I was at ad:tech last week, and saw Felix Velarde’s presentation, ‘eCRM strategy made simple’ (the slides for which are linked here from the IDM website). Without wanting to gush too severely, I still have to say that the pres was pretty inspirational; which is why I’m summarising some of it here. Since the PDF [...]

Incentivising response, and failing faster

Kevin — Thu, 23 Sep 2010 00:58:51 +0000

I wonder if anyone else has noticed this awful advert for Brita water-filtering jugs. I was away for two weeks and when I came back it was still there on the wall at Tottenham Court Road tube station. The tag line reads “Vote for your favourite colour and you could win £2,000.” For some people, [...]

Phorm revisited

Kevin — Sun, 18 Oct 2009 21:55:00 +0000

Back in January 2008 I met with a couple of guys from the behavioural advertising company Phorm. Shortly after, I wrote about their proposition. Positivity about Phorm has been, and continues to be, unpopular, but I haven’t worked in display advertising for over a year now (I moved into paid search) and so I hadn’t [...]

The 2009 WOAC/GAAC Summit

Kevin — Sun, 18 Oct 2009 20:26:00 +0000

This past week I’ve been in Mountain View, California, for Google’s annual Website Optimiser and Google Analytics Authorised Consultant summit. Harvest Digital gained the WOAC and GAAC accreditations at the end of September. Contrary to Dickie’s ( @thesearchbaron ) accusation, the summit was much more than just GPAITS (Google’s Piss About in the Sun). The [...]