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	<link>https://www.kevinleary.net</link>
	<description>Freelance WordPress developer and BigQuery consultant</description>
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		<title>#1 Rankings in AI: Proven Optimization That Works</title>
		<link>https://www.kevinleary.net/blog/ai-optimization-that-works/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 01:18:33 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5485</guid>

					<description><![CDATA[Taking brand visibility to #1 in all major AI LLM responses for ideal prompts. This is a real client case study of results that work. The approaches used are novel in many ways, and aren&#8217;t found in general &#8220;how to rank in AI&#8221; articles elsewhere. How LLMs Read Your Website LLMs understand and rank website&#8230;]]></description>
		
		
		
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		<title>Consent Mode for Google Tag Manager</title>
		<link>https://www.kevinleary.net/blog/consent-mode-google-tag-manager/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Sun, 15 Mar 2026 23:28:11 +0000</pubDate>
				<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Analytics]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5480</guid>

					<description><![CDATA[How to configure Google Tag Manager consent mode V2 to comply with GDPR, CCPA, and US privacy laws without breaking your analytics or ad tracking. Covers a free, open-source consent banner, proper consent defaults by region, delayed pageview handling for late opt-ins, and the correct consent categories for GA4, Google Ads, Meta, TikTok, LinkedIn, and other common tags.]]></description>
		
		
		
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		<title>Web Visitor Company Identification</title>
		<link>https://www.kevinleary.net/blog/web-visitor-company-identification/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 01:16:41 +0000</pubDate>
				<category><![CDATA[BigQuery]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5474</guid>

					<description><![CDATA[There are tools that claim to solve this problem, and many of them do, but they&#8217;ll charge you hundreds to thousands of dollars a month for it. For some teams that makes sense, but for most it&#8217;s overpriced for what you actually get. You can build this yourself with no recurring cost, using a custom&#8230;]]></description>
		
		
		
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		<title>Credit Unions, Banks &#038; Finance Organization that use WordPress</title>
		<link>https://www.kevinleary.net/blog/credit-unions-banks-finance-wordpress-sites/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Thu, 15 Jan 2026 20:59:37 +0000</pubDate>
				<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5467</guid>

					<description><![CDATA[Powering a bank or financial website with WordPress for content management is not only possible, in most circumstances it&#8217;s ideal. Anytime it comes up there are always security concerns, compliance requirements and concerns about enterprise expectations. WordPress can exceed at all of these, surpassing many other systems used by &#8220;enterprise&#8221; providers. Many credit unions, banks&#8230;]]></description>
		
		
		
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		<title>Google&#8217;s December 2025 Core Update</title>
		<link>https://www.kevinleary.net/blog/googles-december-2025-core-update/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Sun, 14 Dec 2025 22:09:54 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5462</guid>

					<description><![CDATA[The December 2025 Google algorithm update is actively rolling out this week, and the signals are clearer than usual if you know where to look. While the volatility in search rankings this week is significant, it isn’t random. The December 2025 Core Update appears to be the algorithmic enforcement of the standards Google established in&#8230;]]></description>
		
		
		
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		<title>Facebook Conversions API Explained</title>
		<link>https://www.kevinleary.net/blog/facebook-conversions-api-explained/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Wed, 10 Dec 2025 17:48:37 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5460</guid>

					<description><![CDATA[Here&#8217;s how I&#8217;d approach tracking Facebook pageviews and conversion events in the browser (Facebook Pixel) and also server-side (Conversions API). Facebook Browser Pixel The Facebook Pixel loads on every page, sending pageview requests from an app or websites&#8217; front-end to meta for ad tracking. When I configure this on a site it involves: Adding the&#8230;]]></description>
		
		
		
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		<title>Testing Redirects with Curl</title>
		<link>https://www.kevinleary.net/blog/curl-redirect-testing/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Wed, 10 Dec 2025 15:22:15 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5458</guid>

					<description><![CDATA[Tracing the source of a redirect can be difficult, especially for a redirect loop, but the curl command can make it much easier. One of the most frustrating things to encounter is a redirect loop that you can&#8217;t trace back to it&#8217;s original, but if you plan your approaches well it can be very simple&#8230;]]></description>
		
		
		
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		<title>Well-Built WordPress Websites (And Why They&#8217;re So Rare)</title>
		<link>https://www.kevinleary.net/blog/rare-well-built-wordpress-websites/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Tue, 02 Dec 2025 19:09:18 +0000</pubDate>
				<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5455</guid>

					<description><![CDATA[A well-built WordPress site starts with a custom theme that contains only what&#8217;s needed—nothing more. This approach allows you to confidently remove old and unused CSS and JavaScript because you understand every line of code in the project. This matters more than ever because Google PageSpeed scores, SEO performance, and LLM vectorization are all positively&#8230;]]></description>
		
		
		
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		<title>The #1 Cost Efficient HubSpot Alternative</title>
		<link>https://www.kevinleary.net/blog/mautic-hubspot-alternative/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Fri, 28 Nov 2025 03:19:10 +0000</pubDate>
				<category><![CDATA[Software]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5449</guid>

					<description><![CDATA[HubSpot is powerful, but if you have a decent-sized audience you want to track, it&#8217;s extremely expensive for what it provides. If you&#8217;re looking for a great alternative to HubSpot that&#8217;s low cost—particularly for businesses with large contact databases—consider exploring Mautic. What is Mautic? Mautic is an open-source marketing automation platform that gives you complete&#8230;]]></description>
		
		
		
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		<title>BigQuery TABLESAMPLE: Faster, Cheaper Queries</title>
		<link>https://www.kevinleary.net/blog/bigquery-tablesample-faster-cheaper-queries/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Mon, 10 Nov 2025 01:34:47 +0000</pubDate>
				<category><![CDATA[BigQuery]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5440</guid>

					<description><![CDATA[Working with massive datasets in Google BigQuery delivers incredible analytical power, but that power comes at a cost. Running a complex GROUP BY or JOIN on billions of rows can drain both time and budget, particularly during development and debugging. The solution is simpler than you might think: work with a smaller, random subset of&#8230;]]></description>
		
		
		
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		<title>Automatic Redirects in WordPress</title>
		<link>https://www.kevinleary.net/blog/automatic-redirects-in-wordpress/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Fri, 31 Oct 2025 14:50:09 +0000</pubDate>
				<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5433</guid>

					<description><![CDATA[WordPress automatically manages redirects to maintain consistent URLs, protect SEO, and prevent broken links when slugs or structures change. This can help prevent duplicate content issues by ensuring there&#8217;s only one canonical URL for each piece of content. Canonical Redirects WordPress enforces canonical URLs for each page using the redirect_canonical function/hook. This function creates behind-the-scenes&#8230;]]></description>
		
		
		
			</item>
		<item>
		<title>Google&#8217;s Ranking Systems &#038; AI SEO</title>
		<link>https://www.kevinleary.net/blog/googles-ranking-systems-ai-seo/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Tue, 28 Oct 2025 23:26:10 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[AI]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5430</guid>

					<description><![CDATA[Google&#8217;s ranking systems process hundreds of billions of webpages to deliver relevant results in fractions of a second. Understanding how these systems work isn&#8217;t just useful for traditional SEO—it&#8217;s becoming essential for optimizing content for AI tools, LLMs, and other emerging technologies that will likely follow similar patterns. How Google Ranks Content Google&#8217;s ranking algorithms&#8230;]]></description>
		
		
		
			</item>
		<item>
		<title>Migrating from Hubspot CMS to WordPress</title>
		<link>https://www.kevinleary.net/blog/hubspot-cms-to-wordpress/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Sun, 28 Sep 2025 01:27:08 +0000</pubDate>
				<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5425</guid>

					<description><![CDATA[HubSpot CMS is an option for certain situations, but in many cases it&#8217;s less than ideal. Working with a closed system eventually limits what businesses can achieve, and it tends to be expensive for what it offers. If you&#8217;re migrating a site from HubSpot to WordPress, there are many ways to go about it. WordPress&#8230;]]></description>
		
		
		
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		<title>Building Custom WordPress Themes with ACF</title>
		<link>https://www.kevinleary.net/blog/building-custom-wordpress-themes-acf/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Sun, 28 Sep 2025 01:16:55 +0000</pubDate>
				<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5422</guid>

					<description><![CDATA[Solid custom WordPress themes are built on the fundamentals, not page builders, bloated frameworks, or plugin abuse. When you really understand WordPress at its core, you discover a surprisingly simple system of templates, fields, and functions that can power nearly any website. Combine that with ACF, and you get clean separation of content and design&#8230;]]></description>
		
		
		
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		<title>Server-Side Event Tracking: A Complete Implementation Guide</title>
		<link>https://www.kevinleary.net/blog/server-side-event-tracking-implementation-guide/</link>
		
		<dc:creator><![CDATA[Kevin Leary]]></dc:creator>
		<pubDate>Fri, 26 Sep 2025 19:39:12 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<guid isPermaLink="false">https://www.kevinleary.net/?p=5417</guid>

					<description><![CDATA[Server-side event tracking is the solution to ad blockers, Apple&#8217;s ITP, and privacy changes that are breaking browser-based analytics. Browser tracking relies on JavaScript running in someone&#8217;s web browser to collect and send data to analytics platforms. Server-side tracking processes events on your servers before sending them to the same platforms. The key difference is&#8230;]]></description>
		
		
		
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