One website marketing strategy that works is to write articles and submit them to the top article directories.  The benefit of this approach is that you’ll be able to do this with absolutely zero cost to start with.  If writing articles is not your thing, then article marketing can still be cheaper than many other forms of advertising, even if you have someone else write them for you.

Write 25 articles (or have them written for you) based around your subject.  Create an account at EzineArticles.com and submit 10 of the articles, you can only submit 10 articles when you have a basic account.  Once those articles are approved, you will be upgraded and can submit further articles.  Go over to HubPages.com and create a Hub with 2 articles. Then, go over to Squidoo.com and create a site there, they are called lenses there and put 2 of your articles on the lens..

After two days add another article to your Squidoo lens and your Hubpages, add further articles over a period of a week until each one has a total of at least 5 articles. Remember to bookmark your articles, you can do this at Socialmarker.com, you can also submit your RSS feeds at RSSFeeds.com.

The final 5 articles you should submit to multiple directories.  You can  do this is through iSnare.com which, for a few Dollars each, will submit your articles to hundreds of directories.  Or you can use use an article submitter software which you can easily find by going to Google and doing a search.

There are numerous ways to get targeted website traffic, this is just one of the methods I use.  There are a variety of systems, you need to develop your website marketing strategy to effectively get Targeted Website Traffic to your web pages.

Hence, quite a number of Internet marketers have tried paid options. One of these is paid solo ads in electronic magazines, or eZines. It is a widely held belief that having a certain space in a popularly distributed eZine can be a very effective way of sending out your business message to others. Let’s analyze it further.

The Power Of Ezines

People subscribe to eZines because they want to keep abreast of the information that is shared by the publication. Basically, they decide to receive the eZine issues. This points to a desire on their part to be able to read about the subject catered to by that eZine. This is why an eZine’s subscriber base is usually called an opt-in list, because users opted to subscribe to the service.

How can this benefit you?

Well, since eZines have a dedicated base of subscribers, you’re sure to tap into a highly targeted market. Often, the failure of most marketing strategies is that they target a general market. The people who would receive their business message may not necessarily have the minutest interest on their products.

With eZines, you’re sure to have a subscriber base that would be perfect targets for your marketing campaign? And why not? They, after all, are subscribed to the eZine because they are involved with its subject. There is no reason why they won’t show the same fascination your what you will advertise.

Choosing The Right Ezine For Your Solo Ad

There is one rule in selecting the right eZine for your solo ad: it’s not the number of subscribers that matter, it’s how responsive they will be. You may find more success with an eZine that has a circulation of 5,000 readers rather than one with 100,000 subscribers. Ezines with a smaller subscriber base usually mean a more focused audience. These are subscribers who opted for the service because they really want to, not because they were swayed by a sweeping promotional campaign that would reward them with a freebie in exchange for their
subscription.

To know whether a particular eZine is responsive enough or your needs, ask the editor the following questions:

• What is the average number of subscribers that decide to make a purchases per offer, vis a vis the total number of subscribers the eZine has?

• What is the conversion rate exhibited in the mailing list, per offer?

• How many repeat advertisements has the editor gathered in the past months?

Writing Your Solo Ad

Once you have chosen the eZine that you know would serve you well, it’s time to write your solo ad. Keep in mind the guidelines below in composing your promotional piece.

• Decide on a format. Should it be a straight advertisement or an article that would promote your business? I would recommend the latter.

• Craft an attention getting headline. The headline is your chance to capture the interests of your readers. This should be enticing enough to compel them to read the entirety of your article.

• Your ad is not a sales page. It would serve you well to treat your ad as a means of capturing leads for future offers instead of directly selling your readers a particular product. People would want to read an informative piece, and they generally dislike being told what to do. Suggest your business if they have relevant needs in the future, instead.

• Make your ad concise. It doesn’t have to be long. The longer your ad, the harder it will be to sustain your readers’ attention. Go straight to the point.

• Enumerate the benefits. This should be the main focus of your ad. What’s in it for them? Why should they select your business? Why should they spend their hard earned cash for what you are offering, and what you will offer in the future?

• Impress upon them a sense of urgency. This would be what is often known as a call to action. Tell them why they should act as quickly as they could. For this purpose, you could afford them a discount or free bonuses if they should decide to buy your goods within a stated period of time.

These guidelines will help ensure that any solo ad you invest in will be value for the money you will spend.

Simply Traffic Exchanges are  websites that let Internet marketers earn credits by viewing the websites of other members on the traffic exchange. The more pages you view, the more credits you earn, and the more often your page will appear in rotation on the Traffic Exchange.

There are dozens of people for who Traffic Exchanges don’t work, with the amount of members in most exchanges it ought to be very successful. The error that most people make when using a traffic exchange is that they try to sell products and services, but seldom are they successful since members are there surfing for credits to show their own pages.

What you need to be doing is showing your squeeze page for your valuable free offer, this then produces a significant change in the members mentality as it barely interupts their own goals of surfing for credits. If your free offer is perceived to be sufficiently valuable enough, you will have targeted visitors signing up for your list.

With so many members, traffic exchanges can provide you with 700 to 800 visitors viewing your page each and every week for around 25 minutes of your time surfing daily.

When you convince other people to sign up for the same traffic exchange through your link, you will receive additional bonus credits for your squeeze page, either as a one off amount of credits or based on the amount of pages they view when they use the traffic exchange you introduced them to.

Clearly, with some work and a well targeted free offer, you can easily develop a powerful stream of targeted visitors who will sign up to your list.

Join some of the leading traffic exchanges, they are free to join and add another traffic source for you to build your list. Here are a couple to get you started:

Bootscootin Traffic
Traffic Witch
Traffic Splash
Gladiator Hits

For the top Traffic Exchanges go to Affiliate Funnel. They publish a list every week of the top exchanges over the previous week.

There are two types of Traffic Exchange that you will find on the internet, manual and auto surf traffic exchange sites. The manual sites require you to literally click a button to go to the next site, while the auto surf ones scroll through the sites automatically. If you’ve got repetitive strain injuries, the second is definitely the way to go!

Why traffic exchanges are good

Traffic exchanges can attract more eye balls to your website and more clicks on your site, which can help improve your ranking in the search engines. The more people who are visiting your site, the more the search engines will view your site as popular, and up the rankings your site will go.

This means when people are searching for your keyword terms, they’ll be more likely to find your website if you’ve been able to rise towards the top of the search engine listings. Naturally getting clicks through a link exchange is no substitute for having a website that is well written and high quality, that is optimized for those keyword terms properly.

Attracting other members into traffic exchanges will also earn you a small percentage of these members surfing credits. If you get enough members signing up under you, you can replace your surfing credits with those earnt through your downline. You will also receive a one off credit amount for each member who signs up under you.

Why traffic exchanges are bad

The main problem with the free traffic exchanges is that you have to spend time clicking on other people’s pages to view them in order to earn credits that get people to view your page. This can be time consuming—and not a lot of fun—if the sites aren’t things you are interested in. The way you feel when you have to take time out of your day to click on pages in the traffic exchange is probably the way that the majority of the other people there feel—they’re just trying to get clicks to their own site.

Most people in all probability won’t spend a lot of time on your site, and you won’t make many sales from traffic exchanges.

Why bother with Trffic Exchanges?

You may well be wondering why anyone would bother with traffic exchanges. They seem like a lot of time for little return, time that could be better used in developing new products or writing e-mails to build your relationship with your current customers.

The time involved in viewing other pages and clicking on links is the biggest downside of traffic exchanges.  But the amount of traffic you get in exchange for your time can be significant, and there are a sure to be some of those visitors that will be interested in what you have to offer. If you don’t want to surf you can usually purchase credits quite cheaply.

Ultimately, you have to determine if this is something you want to utilize, but there are definite positives, especially for the new Internet marketer who doesn’t have a big advertising budget but wants to draw traffic to his or her site.

Affiliate Funnel publishes a list of the top Traffic Exchanges each week along with their seminar every Saturday where you can get lots more tips.

• Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

• Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.

• Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

• Write articles and submit them to e-zines, websites and magazines that accept article submissions. Include your business information and web address at the end of the article.

• Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and attract people to your web site at the same time.

• Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

• Submit your freebie to the online directories that list your particular item or service for free. If you’re offering a free e-zine, submit it to all the free e-zine directories on the internet.

• Participate on message boards. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

• Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

• Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.

If we are being truthful to ourselves, we have to admit that most of us are in this business for the money. We are not going to waste our time and effort just for the fun of it. Many website owners would wish not to wait just to see their profits. While there are some who take things lightly there are always those who want to see profits every day.

But, just like a car without fuel, a website without regular traffic is useless. Like any other business, without any customers you won’t get any sales. Traffic makes up every visitor that gets a chance to see what it is that you have to offer. The more people who see your products the more chance you have of making a sale.

No marketer puts up a website that they don’t expect to profit from. We have our initial outlay that we want to recoup. With a consistent traffic flow, we at least give ourselves a fighting chance to accomplish that possibility. Monetizing your traffic makes your chances of achieving this goal much more likely.

Making Money out of your Traffic

A proven method of making a profit out of your traffic is using advertising. There are hundreds upon hundred of thousands of internet users searching everyday for solutions to their problems. While some are just looking for information there is also a good percentage that is searching something that they need.

The internet has proven to be a very reliable source in finding what was once deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from Australia to Scandinavia and still find a buyer in New York, Berlin or Singapore.

Generating traffic is not as easy a task as the guru’s make out. You have to contend with a great number of sites to generate a good amount of traffic flowing to your site. But if done successfully this could open up a Pandora’s Box of openings for you. One of the benefits is monetizing your traffic flow.

So, to get to the heart of it the more traffic you get the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing website is much more easy to convert to profitability. Simply put, traffic equals profit. Advertising is the name of the game; with a good and methodical advertising campagne you can use your traffic flow to your advantage.

Having a good flow of traffic leads to you having a good number of potential customers, customers that are willing to put money into your coffers. Other than that this traffic can also be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that occurs spells more profits for you.

Affiliate Programs

An additional method used by many marketers online of monetizing your traffic is to take advantage of affiliate programs. You can join with other tried and tested sites and online companies and monetize your traffic by promoting products from other marketers and recieving a percentage from thef sales generated by traffic coming from your site.

The most common idea is, traffic generated from your site will be redirected to another site that offers a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of a coded link from your website.

When leads from your site generates a sale by a customer you receive a percentage of that sale. Affiliate programs give you the benefit of monetizing your traffic without the need of carrying or heavily promoting that product.

There are many more ways and methods to monetize your traffic. All it takes is a little hard work and the desire to successfully launch a profit-earning site. The internet is a regular source of information for many, tips and guides are offered everywhere in how to monetize your traffic and make your site profitable.

Maybe you’re suffering from from information overload listening to all the latest free website traffic tactics and not being able to understand or implement any of it. Website traffic is a very cost effective form of marketing, it requires consistant and ongoing effort and commitment. There are a lot of high-impact, low-cost things you can do to get started.

You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here’s the score:

1. Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is related to your own business. And of course, don’t overkill as this might ban you from search engines. Instead of trading links, you could also trade banner ads, half
page ads, classified ads, etc.

Link exchanges may also be included into the list of strategies and tactics to get more website traffic. A link exchange gives your site more credit, and because your site gets more credit, it receives more website traffic. Investing some time in searching for partners in link exchange programs pays of well in more website traffic. Link exchange will give more website traffic in case if the partners in link exchange are even more credible then you are.

2. Keyword-rich AND sensible content

Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Precise keyword selection is one of the keys to getting more traffic, specifically to getting more targeted traffic. Making use of free keyword suggestion tools such as Google’s keyword tool will help you on which keyword or phrases to work on to better target more traffic to your website. Making these articles very readable and genuinely informative will make you many repeat visitors and subsequently to become repeat customers.

A great way to do this is through article writing and submission. Submitting these articles to various article directory listings, such as ezine articles will provide more visibility for your business. By adding an optimised link to your resource box at the bottom of your article you could create for yourself numerous back links and in turn generate more traffic to your site.

3. Meta Tags

Another way to acquire more traffic for your website is through having your Meta tags contain your keywords and description that targets your business. Meta tags help search engines in describing your web page. If you’re handy with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.

4. Web 2.0

Web 2.0 or Social media can be anything from blogs to social networking websites and bookmark sharing services. While email marketing remains an effective way to drive visitors to your website, more and more businesses are leveraging web 2.0 to increase traffic and brand awareness. Don’t be afraid to start small with one set of applications before trying something else. Social bookmarking websites are a great place to begin.

You can use some of these social networking websites to increase web traffic like facebook, myspace, linkedin or twitter you can list your domain name in your profile. In addition to attracting website traffic from these large social networks there are other additional benefits associated with getting incoming links from these high search engine ranked sites.

The inclusion of a business blog on a website lets you build a personal relationship with your customers. A regularly updated blog will keep your visitors returning to your website over and over again.

Website traffic is more than just a numbers game. In order to succeed online, you must get quality targeted traffic. These methods, if employed properly, will not only increase your traffic and make your web site more popular but will allow you to achieve your desired outcome – a higher conversion rate.

There are many ways to kickstart your traffic flow, many new online marketers don’t have the resources to generate paid traffic to their website. If you are prepared to roll your sleeves up and do some work yourself then there is no need for you to spend a red cent; all you need is the right mindset and desire to succeed. You must also have the drive, desire and perseverance to do the hard work and research to generate traffic for your site.

There are many sites have articles offering tips and guidelines on ways to generate traffic using free methods. The possibility of getting traffic without the need to spend a single cent, might take a little time. Paid advertising can produce faster results, but it can also cost a lot with the increased cost of Pay Per Click (PPC), especially if you get it wrong. At least you have a fighting chance with some of these free methods.

Use online forums and communities to build your reputation in your niche. The great thing about forums and online communities is that you can discuss about lots of things related to the niche that you are engaged in. Show them that you are knowledgable with your depth of expertise about the subject, with that you can enhance your reputation and build trust with these people.

Another great free method to generate traffic is exchanging links with other websites. This doesn’t have to cost you a cent. All you need to do is come to an agreement with another webmaster. Exchanging links will be advantageous to both sites. All traffic that goes to the site could then potentially click on the link and visit your site as well. This works especially well when both sites complement one another.

Write articles that attract the attention of people that have an interest in your topic. Try writing articles that will provide tips and guidance to others. Writing articles that provide good content and information and submitting them to article directories is very attractive to other people looking for information in your niche. There are  many sites offering free submission and posting of your articles. When people search and read your articles and show an interest in your articles there is a good chance of them following the link at the end of your article to find out more information. Include a link or a brief description of your business with the article and there is a good a good chance that they will follow it to your site for more information. Articles submitted to article directories may also be used by others in their ezines and newsletters giving you additional exposure.

You can also make use of newsletters or ezines. Provide people with entertaining articles and include links to your products and services. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people.

Create a blog and write good content for your site. The search engines track down the keywords and keyword phrases your site uses and how they are used. It is not necessary that the content should be written by a professional content writer, although you may wish to consider this option once you start making some money. You can write your own content, but you need to make your content  entertaining and full of useful information. It should provide accurate, well researched information and be of great quality. People looking for information make use of search engines to find what they are looking for. Search engines in turn use keywords from your site in indexing their search results. With the correct use of keywords, you could get high rankings in search engine results without too much effort or the costs.

You can use each and every one of these methods to drive more traffic to your site with no costs. It just takes a bit of effort, some of your time and a desire to succeed. Learn all you can about the different methods mentioned here and you will soon see an increase in your traffic flow without the normal costs associated with it.