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	<title>Kineo Australia</title>
	
	<link>http://www.kineo.com.au</link>
	<description>Digital Strategy, Online Marketing &amp; Business Blog</description>
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		<title>Kineo develops new plan recommendation tool for Vodafone Australia</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/klFtV6CTkqw/</link>
		<comments>http://www.kineo.com.au/2009/kineo-develops-new-plan-recommendation-tool-for-vodafone-australia/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 00:06:02 +0000</pubDate>
		<dc:creator>Rob DePinto</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=509</guid>
		<description><![CDATA[Kineo has designed and built a recommendation tool into Vodafone’s ecommerce store, store.vodafone.com.au, letting consumers easily determine the right mobile phone plan for them.
One of the biggest challenges for Australian consumers shopping for mobile phones is the wide variety of plans, terminology, variable call rates and increased use of data.
The tool, known as the Vodafone [...]]]></description>
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		<item>
		<title>Behavioural targeting for the real world</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/t6jpr7RD9qk/</link>
		<comments>http://www.kineo.com.au/2009/behavioural-targeting-for-the-real-world/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 04:16:07 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=446</guid>
		<description><![CDATA[Organisations are becoming more and more sophisticated with dynamic and personalised email programs.
What then is holding back the same targeting technology on websites?

Take the delivery technology out of the equation, and one might argue comfortably that there is not a big difference between serving someone an email and serving someone a webpage. I will explain [...]]]></description>
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		<item>
		<title>Marketing in a downturn. Or cutting the price without ‘discounting’.</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/cMxoOvUfhX4/</link>
		<comments>http://www.kineo.com.au/2009/marketing-in-a-downturn-or-cutting-the-price-without-discounting/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 23:45:56 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=414</guid>
		<description><![CDATA[In times of a downturn, the internet is a marketer's new best friend]]></description>
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		<item>
		<title>Online Retail in Australia – what’s held us back (and why it’s about to explode)</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/KQF6VeMo2Ms/</link>
		<comments>http://www.kineo.com.au/2009/online-retail-in-australia-what-has-held-us-back-why-it-is-about-to-explode/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 06:49:58 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=377</guid>
		<description><![CDATA[Online retail was a $130 billion USD industry last year in the US.
Moreover the industry has consistently grown in the order of 21-26% yearly since 2002. It is only in the last 12 months that US eCommerce growth has been seen to flatten out.
Why is Australia behind?
Why then does Australia seem to lag in terms [...]]]></description>
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		<item>
		<title>Online to leverage TV</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/kgP_u9xldEU/</link>
		<comments>http://www.kineo.com.au/2009/online-to-leverage-tv/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:57:37 +0000</pubDate>
		<dc:creator>Jordan Guiao</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=315</guid>
		<description><![CDATA[
We have mentioned a few times the need for advertisers to implement more cost effective avenues to increase their ROI during these tough financial times. Online is a compelling candidate for this for several reasons; it is accountable and is cheaper than traditional ATL advertising. There are even reports on some clients completely moving their [...]]]></description>
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		<item>
		<title>The Downturn Compass | prove it works or we’ll slash it…</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/smq_E636YGE/</link>
		<comments>http://www.kineo.com.au/2009/the-downturn-compass-prove-it-works-or-well-slash-it/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 01:24:35 +0000</pubDate>
		<dc:creator>Nico Abbruzzese</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[ROI Driven Strategies]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=308</guid>
		<description><![CDATA[ROI driven strategies are top of mind finally for US marketers, but what does it actually means?]]></description>
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		<item>
		<title>What if Google failed?</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/ouWyfZP1hhQ/</link>
		<comments>http://www.kineo.com.au/2009/what-if-google-failed/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 05:59:25 +0000</pubDate>
		<dc:creator>Jon Bovard</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=281</guid>
		<description><![CDATA[We aren’t on Google anymore? Oh. Um. Where are we then?]]></description>
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		<item>
		<title>Strategic marketing consultancy Kineo announces senior appointments</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/oEQguK5TgUw/</link>
		<comments>http://www.kineo.com.au/2009/strategic-marketing-consultancy-kineo-announces-senior-appointments/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 05:18:33 +0000</pubDate>
		<dc:creator>Kristi Barrow</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[jon bovard]]></category>
		<category><![CDATA[kristi barrow]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=270</guid>
		<description><![CDATA[Kineo  has appointed two new senior positions to help drive the premium strategic marketing consultancy&#8217;s growth.  Kristi Barrow has joined Kineo as Head of Data &#38; Analytics Strategy, while Jon Bovard has joined as Senior Digital Strategist.
Managing Director Nico Abbruzzese said &#8220;We are delighted to have two such seasoned professionals join Kineo.  Kristi is [...]]]></description>
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		<item>
		<title>Shifting Media Dollars from TV to Digital</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/uWz-mOsZM7c/</link>
		<comments>http://www.kineo.com.au/2009/shifting-media-dollars-from-tv-to-digital/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 22:25:03 +0000</pubDate>
		<dc:creator>Nico Abbruzzese</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=223</guid>
		<description><![CDATA[It's finally happening.  One of the biggest real estate advertisers in the states 21 Century has decided to pull its entire TV budget on Digital.]]></description>
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		<item>
		<title>Reputation Management: what are they thinking about you…?</title>
		<link>http://feedproxy.google.com/~r/kineoblog/~3/4ORwsrpeHvw/</link>
		<comments>http://www.kineo.com.au/2009/reputation-management-what-are-they-thinking-about-you/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 22:13:33 +0000</pubDate>
		<dc:creator>Nico Abbruzzese</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://www.kineo.com.au/?p=212</guid>
		<description><![CDATA[I&#8217;ve stumbled upon this really well written article by Keith Goldberg &#8211; &#8220;How You Can Stay in Control of Your Brand&#8217;s Reputation&#8221; which hits the nail on the head about the issue.
Reputation management for a Brand is like having swipe card access to the server room&#8230;it&#8217;s simply not an option.
Goldberg sets also a very simple [...]]]></description>
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