Craig Garber http://www.kingofcopy.com Direct Response Marketing's Finest Mon, 20 May 2013 16:50:43 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 KingOfCopyhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with FeedLoungeSubscribe with The Free DictionarySubscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIXSubscribe with Yourminis.comSubscribe with Attensa for OutlookSubscribe with WebwagSubscribe with netomat HubSubscribe with Daily RotationSubscribe with Podcast ReadySubscribe with FlurrySubscribe with ParticlsAdd to Any Feed ReaderSubscribe with fwicki How To Write A Good Advertisement – 5 Fundamentals of a good advertisement http://feedproxy.google.com/~r/KingOfCopy/~3/CKM03vBDeKs/ http://www.kingofcopy.com/how-to-write-a-good-advertisement-5-fundamentals-of-a-good-advertisement/#comments Mon, 20 May 2013 16:50:43 +0000 Craig Garber http://www.kingofcopy.com/?p=5417 Consult with Craig on your project: increase response rates, maximize revenue *** 3. Then put these two things together... to create curiosity and self-interest Far and away, the MOST powerful thing you can do, to get ANYONE'S attention, is to make them curious. And when you add in the component of self-interest, you amplify this curiosity, even more. Let's look at a few examples of how you might do this: "New Earth-Friendly Candle Makes Your Entire House Smell Beautiful, For DAYS!" "Why does this Zen practitioner call this 'The most powerful candle he's ever burned?' "If you like natural, fragrant, home-made candles, then you MUST see this:" Now I'm not a candle-buyer, so these headlines wouldn't do much for me. But... each one of these would make these particular buyers, extremely interested in hearing more. And that's what "Getting Attention"... is all about. Anyway, if you get a chance, check out Schwab's book, it's very thorough, well-written, and interesting. And we'll cover the rest of these, soon. Put any thoughts or comments you might have, below. Now go sell something, Craig Garber P.S. Get these 12 NEW Special Reports, FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com listening to: Wayfaring Pilgrim - Roy Buchanan (1974)]]> http://www.kingofcopy.com/how-to-write-a-good-advertisement-5-fundamentals-of-a-good-advertisement/feed/ 0 http://www.kingofcopy.com/how-to-write-a-good-advertisement-5-fundamentals-of-a-good-advertisement/ Pricing Models For Direct Marketing And Why Price Cross-Outs Work: http://feedproxy.google.com/~r/KingOfCopy/~3/ar0ODng7Nh4/ http://www.kingofcopy.com/pricing-models-for-direct-marketing-and-why-price-cross-outs-work/#comments Fri, 10 May 2013 18:10:00 +0000 Craig Garber http://www.kingofcopy.com/?p=5412 contact my office and learn about what's involved with consulting, and get the ball rolling. Have a great weekend. Now go sell something, Craig Garber P.S. Download right now - FREE: 12 NEW Special Reports http://www.kingofcopy.com/mmclub How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com listening to: Sweet Dreams - Roy Buchanan (1972)]]> http://www.kingofcopy.com/pricing-models-for-direct-marketing-and-why-price-cross-outs-work/feed/ 0 http://www.kingofcopy.com/pricing-models-for-direct-marketing-and-why-price-cross-outs-work/ How To Maximize Your Time – Add 1.5 Extra hours of free time… and at LEAST 2 Extra hours of productivity, to your day: http://feedproxy.google.com/~r/KingOfCopy/~3/fdHenGXvP-g/ http://www.kingofcopy.com/how-to-maximize-your-time-add-1-5-extra-hours-of-free-time-and-at-least-2-extra-hours-of-productivity-to-your-day/#comments Fri, 03 May 2013 01:22:15 +0000 Craig Garber http://www.kingofcopy.com/?p=5401 Instapaper, so I can read it later. And sometimes, the article never gets read, because it's not important to me, by the time I get around to reading it on Instapaper. You see, what happens when you're working with the Pomodoro System (my third "big thing"), you're so focused on "getting your task done before the clock runs out"... the last thing you want to do is interrupt this with e-mail checking. The Pomodoro program I use, is http://orkanizer.com, but there are lots of them online for you to choose from. But what really makes all this work, is "Big Thing" #4 -- my reward system. You see, I wanted to do something for me, in all of this. So what I figured, is this. For every two Pomodoro cycles I complete, I reward myself with a half hour of free time. During this time, I can do anything I want -- read (which is what I usually do)... play guitar (which I do when I 'save up' two half-hour rewards)... go for a walk... drop a fishing line in the lake... whatever I want. And this has been HUGE for me. Now you may be asking, "Why are you taking time off, if you want to work more?" And, the answer is simple: When I'm working like this, my productivity is SO much higher... and when you add to that, the time I'm now getting to "recharge" my batteries... I'm now SO much more mentally healthy, and SO much more relaxed -- my work is that much smoother. It just makes total sense, putting all this together. My time becomes even MORE productive, because I'm no longer chasing the clock, "hoping" I can get this done or that done. It's kind of like the difference between working out in the morning (which I do), versus working out in the afternoon. When you wait to work out in the afternoon, you spend a good portion of your day, with this obligation bearing down on you, more and more as time goes on. This turns what should be a relaxing activity, into just another "to do" on your list, which isn't good. I'm all for more relaxation and less stress. And when you combine this with more productivity and more efficiency... for me, this has been a big win. And when you've been at something for a while, and can still find a big win... that's like magic. Have a great weekend. Now go sell something, Craig Garber P.S. Free: 12 NEW Special Reports How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com listening to: Strange Roads - The Action (1967)]]> http://www.kingofcopy.com/how-to-maximize-your-time-add-1-5-extra-hours-of-free-time-and-at-least-2-extra-hours-of-productivity-to-your-day/feed/ 0 http://www.kingofcopy.com/how-to-maximize-your-time-add-1-5-extra-hours-of-free-time-and-at-least-2-extra-hours-of-productivity-to-your-day/ How To Write A Good Business Introduction Letter (And… How Not To!) http://feedproxy.google.com/~r/KingOfCopy/~3/IFOqiAxbz38/ http://www.kingofcopy.com/how-to-write-a-good-business-introduction-letter-and-how-not-to/#comments Fri, 26 Apr 2013 16:06:44 +0000 Craig Garber http://www.kingofcopy.com/?p=5397 12 NEW Special Reports, yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com listening to: Fire And Rain - James Taylor (1970)]]> http://www.kingofcopy.com/how-to-write-a-good-business-introduction-letter-and-how-not-to/feed/ 0 http://www.kingofcopy.com/how-to-write-a-good-business-introduction-letter-and-how-not-to/ How NOT To Deliver A Great Customer Experience http://feedproxy.google.com/~r/KingOfCopy/~3/fw3OHPdjUTQ/ http://www.kingofcopy.com/how-not-to-deliver-a-great-customer-experience/#comments Tue, 23 Apr 2013 18:09:19 +0000 Craig Garber http://www.kingofcopy.com/?p=5392 P.S. Instant Download: 12 NEW Special Reports, now yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com listening to: Freedom - Richie Havens (1969) (RIP)]]> http://www.kingofcopy.com/how-not-to-deliver-a-great-customer-experience/feed/ 0 http://www.kingofcopy.com/how-not-to-deliver-a-great-customer-experience/ When To Use Humor In Selling http://feedproxy.google.com/~r/KingOfCopy/~3/MWp2uPUOr2Q/ http://www.kingofcopy.com/when-to-use-humor-in-selling/#comments Wed, 10 Apr 2013 16:10:52 +0000 Craig Garber http://www.kingofcopy.com/?p=5388 12 Special Reports, yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com Want my help on a project? listening to: Roundabout - Yes (1971)]]> http://www.kingofcopy.com/when-to-use-humor-in-selling/feed/ 0 http://www.kingofcopy.com/when-to-use-humor-in-selling/ “Give me a hug,” he said http://feedproxy.google.com/~r/KingOfCopy/~3/-5dt5u0NVFQ/ http://www.kingofcopy.com/give-me-a-hug-he-said/#comments Fri, 05 Apr 2013 18:02:49 +0000 Craig Garber http://www.kingofcopy.com/?p=5383 more ads to the Offbeat Ads section of my blog. Check 'em out if you get a chance and if you want a good laugh. Have a great weekend! Now go sell something, Craig Garber P.S. Instant Download: 12 NEW Special Reports, now yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Anything listening to: Wonderous Stories - Yes (1977)]]> http://www.kingofcopy.com/give-me-a-hug-he-said/feed/ 0 http://www.kingofcopy.com/give-me-a-hug-he-said/ 50% Off Easter Sale Reopening for 8 hours: this is your FINAL Chance http://feedproxy.google.com/~r/KingOfCopy/~3/8f-gBJaZnAk/ http://www.kingofcopy.com/50-off-easter-sale-reopening-for-8-hours-this-is-your-final-chance/#comments Mon, 01 Apr 2013 19:43:00 +0000 Craig Garber http://www.kingofcopy.com/?p=5367 Virtually everything listed here is on sale, HALF off To save 50%, enter BUNNY (ALL CAPS) in the Special Code field on the top, right-hand side of your shopping cart. 3 TOP sellers are: Seductive Selling System - EVERYTHING you need to know about writing emotionally compelling sales copy, comes with literally HUNDREDS of examples for you to model and use Lead Generation Explosion - shows you how to generate leads --INCLUDES a lead generation campaign I wrote that generated a 47.1% response How To Make Maximum Money With Minimum Customers - comes with LIFETIME Guarantee And a big thanks for your business :-) Now go sell something, Craig Garber P.S. Again, to get 50% off, enter BUNNY (ALL CAPS) in the Special Code field on the top, right-hand side of your shopping cart.. Start Here]]> http://www.kingofcopy.com/50-off-easter-sale-reopening-for-8-hours-this-is-your-final-chance/feed/ 0 http://www.kingofcopy.com/50-off-easter-sale-reopening-for-8-hours-this-is-your-final-chance/ 3 Ways to use photos to increase your conversions http://feedproxy.google.com/~r/KingOfCopy/~3/B1QuU41_SrU/ http://www.kingofcopy.com/3-ways-to-use-photos-to-increase-your-conversions/#comments Mon, 01 Apr 2013 18:19:22 +0000 Craig Garber http://www.kingofcopy.com/?p=5363 1. Make sure you use them in the first place You should use pictures or photos in all your prmoitions. I've never seen any situation where using (the right) picture or photo, hasn't boosted response. And if you think about it, you can see the evolution of this, as you moved from adwords, to banner ads, and then... even getting smaller in size -- ads on facebook or CPA ads that all have a small photo on them. In fact, most of the people I know who are using these ads, can get a lot more mileage out of the ads, just by swapping out the photos. Sure, at some point... the text of the ad itself, is going to start losing it's effectiveness. But if your ad is good, that'll happen long AFTER you've gone through sometimes dozens of photos. 2. Don't fit in. The most important emotional buy-button to push, is... Curiosity. Not enough people give this any consideration, at all. Most people try and show off or they want to fit in, or they're very preoccupied with making sure the ad convey's the right "message." But you ad will pull MUCH a better response -- especially when you're trying to generate leads (online OR offline) -- if you focus on "curiosity." You want to use an ad that's going to make people as curious as possible. So this means, if you're selling a cookbook, for instance. Most people (and again, we're talking about lead generation here, not your actual sales letter) would have photos of beautiful cakes, or mouth-watering dishes like steak and potatoes with fresh asparagus or vegetables parmesan with seasonings. But if I were running that campaign, I'd probably have a photo of a meal that looks like the "recipe from hell," with a caption underneath that says, "To avoid making this ONE cooking mistake nearly EVERYONE makes - make SURE you read page 177." Why? The answer is simple. Everyone is expecting the picture of the nice-looking cake. And although that's interesting... it's not going to make you curious. Intersting isn't good enough - insanely curious is. Destructo-meal is going to make you incredibly curious, and your immediate reaction to this, will be to resolve your curiousity by responding to the message. So think about what makes your buyers curious -- not what impresses them or what makes you look wonderful. Sure, on your actual sales letter you can use some pictures like that, but not on your lead generation stuff. For lead gen, curiosity is King. (Look at the photo on today's blog posting to see what I mean.) 3. Lastly, for your sales material, consider using pictures of either your product or service in use... or the after-effects. So for isntance, if you're selling discount tickets to Gatorland (it's in Orlando), use photos of people enjoying the amazing exhibits. Show people being startled by alligators jumping up out of the water, and how much fun they're having. You want your buyers to imagine how much better they're going to be, with you in their life. So remember -- in many situations, photos are like "before and after" visual testimonials. As long as you use them right, that is. OK, that's it for today. Don't forget the extension of the half-off sale from 4-12 PM tonight - this is ABSOLUTELY it though. I'll send you an e-mail at 4pm to remind you and with the codes (that will same as before) Now go sell something, Craig Garber P.S. Instant Download: 12 NEW Special Reports, now yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Anything listening to: Broken Wings - Atomic Rooster (1970)]]> http://www.kingofcopy.com/3-ways-to-use-photos-to-increase-your-conversions/feed/ 0 http://www.kingofcopy.com/3-ways-to-use-photos-to-increase-your-conversions/ 50% Off Easter Sale starts midnight tonight: http://feedproxy.google.com/~r/KingOfCopy/~3/B-fsduRog2c/ http://www.kingofcopy.com/50-off-easter-sale-starts-midnight-tonight/#comments Tue, 26 Mar 2013 18:23:17 +0000 Craig Garber http://www.kingofcopy.com/?p=5358 everything you can order online on our products and services page is on sale at half-off, through Easter Sunday To get 50% off, enter BUNNY (as in "Easter Bunny") in the Special Code field on the top right-hand side of your shopping cart. There is no limit on anything outside of Sales Copy Critiques. Only the first 5 orders for these will go through at this half-off sale price. Order # 6 will be kicked out. Over the next few days, I'll feature some of the products so you can get a better feel for things. Hiring me to write copy and full days of consulting are NOT on sale, but you can't order either of these online, anyway. If you have any questions, ask Anne at 813-909-2214, or e-mail her at anne@kingofcopy.com Again, sale starts at midnight tonight. To get 50% off, enter BUNNY (as in "Easter Bunny") in the Special Code field on the top right-hand side of your shopping cart. Now go sell something, Craig Garber P.S. Instant Download: 12 NEW Special Reports, now yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Anything listening to: Serpent's Throne - Sun Preachers (2009)]]> http://www.kingofcopy.com/50-off-easter-sale-starts-midnight-tonight/feed/ 0 http://www.kingofcopy.com/50-off-easter-sale-starts-midnight-tonight/ How to write a good advertisement http://feedproxy.google.com/~r/KingOfCopy/~3/bggFAGPKfBE/ http://www.kingofcopy.com/how-to-write-a-good-advertisement/#comments Mon, 25 Mar 2013 19:01:22 +0000 Craig Garber http://www.kingofcopy.com/?p=5335 12 NEW Special Reports, now yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Anything listening to: Street of Dreams - Rainbow (1983)]]> http://www.kingofcopy.com/how-to-write-a-good-advertisement/feed/ 0 http://www.kingofcopy.com/how-to-write-a-good-advertisement/ How to write a winning sales pitch! http://feedproxy.google.com/~r/KingOfCopy/~3/ZWIzX_9IDrE/ http://www.kingofcopy.com/how-to-write-a-winning-sales-pitch/#comments Fri, 22 Mar 2013 17:11:53 +0000 Craig Garber http://www.kingofcopy.com/?p=5332 You can read this article right here Now go sell something, Craig Garber P.S. 12 NEW Special Reports, now yours FREE How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com ***  Free Strategy Session With Craig  *** listening to: Got My Mojo Working - Muddy Waters (1969, Live Fathers & Sons)]]> http://www.kingofcopy.com/how-to-write-a-winning-sales-pitch/feed/ 0 http://www.kingofcopy.com/how-to-write-a-winning-sales-pitch/ happy birthday to you http://feedproxy.google.com/~r/KingOfCopy/~3/qWqRxzz3s4Q/ http://www.kingofcopy.com/happy-birthday-to-you/#comments Tue, 12 Mar 2013 16:00:11 +0000 Craig Garber http://www.kingofcopy.com/?p=5310 Download 12 NEW Special Reports, yours free How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com
Apply now for your Free Strategy Session with Craig
listening to: Journey Of The Sorcerer - The Eagles (1975)]]> http://www.kingofcopy.com/happy-birthday-to-you/feed/ 0 http://www.kingofcopy.com/happy-birthday-to-you/ Good news http://feedproxy.google.com/~r/KingOfCopy/~3/gfLDdQ6Mnvw/ http://www.kingofcopy.com/good-news/#comments Fri, 08 Mar 2013 21:15:27 +0000 Craig Garber http://www.kingofcopy.com/?p=5308 new Offbeat Ads on my blog, so check them out here. You know what else happened to me that makes me feel old? I'll tell you. TWICE in the last two days, people told me, "Wow, I hope I'm in your shape... When I'm your age." I guess that's a compliment, but it sure doesn't feel that way. Have a great weekend, Now go sell something, Craig Garber P.S. Instantly download 12 NEW Special Reports, yours free How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Anything listening to: In The Meantime - Spacehog (1996)]]> http://www.kingofcopy.com/good-news/feed/ 0 http://www.kingofcopy.com/good-news/ Just the facts: Lead Generation Mistake #12 http://feedproxy.google.com/~r/KingOfCopy/~3/a-OVmNIt300/ http://www.kingofcopy.com/just-the-facts-lead-generation-mistake-12/#comments Wed, 06 Mar 2013 18:09:22 +0000 Craig Garber http://www.kingofcopy.com/?p=5294 register for the call here We'll take an in-depth look at 21 critical lead generation mistakes people make, and I'll be showing you examples of each one of them, in full-page and smaller advertorial-style ads. Once you register you'll receive all the call-in information you need to participate. Plus, before the call you'll receive a handout for the call itself. Note - this is a TELESEMINAR, NOT a webinar :-) Now go sell something, Craig Garber P.S. Let me make one thing perfectly clear -- and unfortunately, I learned this the hard way early on in my career: "front end" activity, which is ALL lead generation... is everything. In fact, even if you STINK at everything else... if ALL you're good at is generating leads, then you'll still be a heck of a lot more successful than your competition. When your pipeline is consistently full, life is good, recession or no recession. When it's dry, you're up the creek without a paddle. Whether you like it... or not. So register for this call right now Then download these 12 new Special Reports in my 30-Day Cash-Flow Surge Program now -- yours free How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Anything listening to: Them Terribles - Dreamers (2007)]]> http://www.kingofcopy.com/just-the-facts-lead-generation-mistake-12/feed/ 0 http://www.kingofcopy.com/just-the-facts-lead-generation-mistake-12/ What you can expect on Thursday’s Free call – time running out, register now: http://feedproxy.google.com/~r/KingOfCopy/~3/-Wxeh2QOqQk/ http://www.kingofcopy.com/what-you-can-expect-on-thursdays-free-call-time-running-out-register-now/#comments Tue, 05 Mar 2013 22:16:35 +0000 Craig Garber http://www.kingofcopy.com/?p=5290 You can register for the call here We'll take an in-depth look at 21 critical lead generation strategies, and I'll be showing you examples of each one of them, in full-page and smaller advertorial-style ads. And while each one of these strategies alone, only accounts for a small portion of your response (or sadly... lack of response, in many cases)... the combined impact of ALL of them, creates MASSIVE response rates most people would cut off their left arm for. For instance, here are just a few of the results that are possible when you have access to the kind of info we'll be going over on Thursday. These are all actual projects I worked on, using copy I created: * A 7.5% response on a first mailing to a typically unresponsive industry... * A 42.7% first mailing response that ultimately resulted in over $152,700 in teleseminar sales, and... this was the first time this person had even ran a teleseminar! * And recently, I beat an online led generation control that boosted response by 7 TIMES what the prior control ad was getting Now here's the thing -- forget these numbers. Most people probably won't ever get response rates like this. BUT... you don't NEED response rates anywhere NEAR this, to make a small fortune. In fact, most companies (online and offline), live and die on 1-2% response rates. However, If you want to be able to consistently hit steady singles and doubles, AND the occasional home run... there are a few critical things you MUST do, when you're creating and running lead generation ads and campaigns. And this is what we'll be covering on Thursday's call. The call takes place Thursday from 2 - 4:00 pm Eastern time, and you can register for this call here Once you register you'll receive all the call-in information you need to participate. Plus, before the call you'll receive a handout for the call itself. Note - this is a TELESEMINAR, NOT a webinar :-) Now go sell something, Craig Garber P.S. Let me make one thing perfectly clear -- and unfortunately, I learned this the hard way early on in my career: "front end" activity, which is ALL lead generation... is everything. In fact, even if you STINK at everything else... if ALL you're good at is generating leads, then you'll still be a heck of a lot more successful than your competition. When your pipeline is consistently full, life is good, recession or no recession. When it's dry, you're up the creek without a paddle. Whether you like it... or not. So register for this call now listening to: Beautifully Broken - Gov't Mule (Live @ Tampa Theater, 2006)]]> http://www.kingofcopy.com/what-you-can-expect-on-thursdays-free-call-time-running-out-register-now/feed/ 0 http://www.kingofcopy.com/what-you-can-expect-on-thursdays-free-call-time-running-out-register-now/ 3 things, and an Important announcement: http://feedproxy.google.com/~r/KingOfCopy/~3/vurQuEVOofU/ http://www.kingofcopy.com/3-things-and-an-important-announcement/#comments Mon, 04 Mar 2013 15:30:59 +0000 Craig Garber http://www.kingofcopy.com/?p=5285 new Offbeat Ads on my blog. Going over old ads is a great way to see how culture has changed -- you'll see what I mean when you look at them. 3. And finally... we had some trouble with our Free 30-Day Cash-Flow Surge Program, but it's been fixed now. So if you tried Downloading the Special Reports, and so on... and had some issues, try it again, right now - everything's been sorted out. OK, that's it for now. Be on the lookout for that teleseminar announcement, later today. Now go sell something, Craig Garber P.S. Instantly download 12 NEW Special Reports, yours free How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell... Anything listening to: Life's Been Good - Joe Walsh (1978)]]> http://www.kingofcopy.com/3-things-and-an-important-announcement/feed/ 0 http://www.kingofcopy.com/3-things-and-an-important-announcement/ Testimonial letters — what to do and what to never EVER do http://feedproxy.google.com/~r/KingOfCopy/~3/ZOnirImVz_I/ http://www.kingofcopy.com/testimonial-letters-what-to-do-and-what-to-never-ever-do/#comments Thu, 28 Feb 2013 15:40:44 +0000 Craig Garber http://www.kingofcopy.com/?p=5270 Apply now for your Free Strategy Session with Craig You can even use a testimonial to support a guarantee you might have. For instance, if one of your customers tells you, "My lawn's never been greener since I started working with you," and then you back this up with, "In fact we Guarantee you the greenest lawn you've ever seen, or else you pay nothing"... This packs quite a wallop. Make sense? Good. OK, gotta run... squirrels are gathering outside my patio and they look angry. Have good weekend. Now go sell something, Craig Garber P.S. Get Instant access to these 12 NEW Special Reports, yours, free How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell ANYTHING listening to: Revival - The Allman Brothers (1970)]]> http://www.kingofcopy.com/testimonial-letters-what-to-do-and-what-to-never-ever-do/feed/ 0 http://www.kingofcopy.com/testimonial-letters-what-to-do-and-what-to-never-ever-do/ Direct Mail Sales: 3 most often overlooked, simple direct mail sales strategies http://feedproxy.google.com/~r/KingOfCopy/~3/JlmlESdPkFQ/ http://www.kingofcopy.com/direct-mail-sales-3-most-often-overlooked-simple-direct-mail-sales-strategies/#comments Mon, 25 Feb 2013 19:14:36 +0000 Craig Garber http://www.kingofcopy.com/?p=5262 Free Strategy Session with Craig - hand addressed, versus typewriter font (different markets will respond differently to this) - nothing but address on the envelope, versus using 'teaser copy' on the outside Again, different markets will respond differently here. You may think, "Sure but I heard plain envelopes work better." But that's like saying "Cuban cigars are better." Sometimes they are, and other times they're not. You'd be surprised how compelling something like this is: "National Safety Expert Reveals: The number ONE threat to your children's safety in school, right now. RIP this open to discover how to make sure YOUR children remain unharmed." If you think a parent is going to get an envelope with this on the outside, and just toss that envelope in the trash... you're delusional. In fact, they'll open it -- IMMEDIATELY. - Test vanity postage stamps versus standard postage stamps Vanity stamps are pretty cool, and you can even customize them, nowadays. Like I said, direct mail isn't easy, but hang in there, and set aside some money for testing this media. It's not as fast, or as inexpensive as it is, to test online... but like everything else in life... the greater the sacrifice, the greater the reward. My most successful clients have used both online and offline media. What about you? Now go sell something, Craig Garber P.S. Download 12 NEW Special Reports in my 30-Day Cash-Flow Surge Program -- Now yours, Free How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Almost Anything listening to: Sultans Of Swing - Dire Straits, Live (1992)]]> http://www.kingofcopy.com/direct-mail-sales-3-most-often-overlooked-simple-direct-mail-sales-strategies/feed/ 0 http://www.kingofcopy.com/direct-mail-sales-3-most-often-overlooked-simple-direct-mail-sales-strategies/ Permission e-mail marketing: Ignoring all the haters http://feedproxy.google.com/~r/KingOfCopy/~3/Y2msMbQoZYk/ http://www.kingofcopy.com/permission-e-mail-marketing-ignoring-all-the-haters/#comments Tue, 19 Feb 2013 20:57:07 +0000 Craig Garber http://www.kingofcopy.com/?p=5252 working with over 300 clients in more than 97 different industries over the last 13+ years... MOST of the people on your list are those people who will NEVER buy from you. They are either too cheap... or too lazy... or they just don't like you enough to buy. But whatever the reason is, it doesn't matter. And since most people are pretty forgiving -- especially in business -- a good chunk of those people who hate you at this particular moment in time... will love you in two weeks. You see, because they will never buy from you, anyway... you shouldn't EVER be preoccupied with them. This is probably 60-70% of your list -- maybe even more. Then there's the hyper-responders. These folks will buy everything from you.
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And, if you're REALLY lucky, and IF you work your butt off, and IF you always over-deliver... and IF you're consistent and you're not some kind of a flake... then MAYBE this represents 10-15% of your list -- and that's high. Let's call it 10% to make the math easy. And the truth is... you really don't need to work hard to sell to these folks, either. They love you unconditionally -- almost like your family does. So if 70% of your list will NEVER buy from you... and 10% will always buy from you... then that means 20% of your list is in that middle part. These are the "open-minded maybes" you need to focus on. This is where you need to focus your sales and conversion efforts. But beyond this... let's go back and look at those survey results, because now that we have a better picture of what's going on here... we're in a good position to evaluate those survey results, and see what they really mean. Let's say that 75% number is true. Let's say, if you contact your list often, 75% will hate you. (Which I don't believe this, at all, but let's say it's true.) Where do you think this 75% is coming from, in terms of the "People who will NEVER buy from you... the people who will ALWAYS buy from you... and the people who are in the middle? I say the numbers look like this: 65% will come from the people who will never buy from you... And 10% will come from those folks in the middle. So if you think about it... what's going to cost you more money? Pissing off 10% of your potential buyers - MAYBE (the ones in the middle)... or, not selling often enough, to the other 10%? See, this is the "deal behind the deal." And while I don't know what the exact numbers are for each of these categories... my point is that most of the people on your list aren't valuable to you. So ignore them. You shouldn't care what they think, because they will never do anything to feed you and your children, anyway. Your job is to create enough goodwill with your prospects who will potentially buy from you -- from those in the middle. This is the ONLY way you're going to see a boost in earnings (outside of getting more leads, in general). And next time someone tells you something -- make sure you look for "the deal behind the deal." That's where the real meaning is, and that's where the lessons are. Now go sell something, Craig Garber P.S. Download these 12 new Special Reports in my 30-Day Cash-Flow Surge Program now -- yours free How To Make Maximum Money With Minimum Customers - LIFETIME Guarantee Included How To Make Maximum Money With Minimum Customers - Amazon.com How To Sell Anything! listening to: Bluebird - James Gang (1969)]]> http://www.kingofcopy.com/permission-e-mail-marketing-ignoring-all-the-haters/feed/ 0 http://www.kingofcopy.com/permission-e-mail-marketing-ignoring-all-the-haters/