Seductive Selling And The King's Ramblings

Monthly Special Closes in 14 Hours: Slash $50 savings - last call

noreply@blogger.com (Craig Garber) — Mon, 15 Jun 2009 14:24:00 +0000

Just a quick note to let you know this month's special savings closes in less than 14 hours.

It's your last chance to get your hands on the 40-page sales letter I wrote that turned out to be the most important sales letter I've ever written as well. It launched my career and was one of those rare "life-changing" acts.

Read the unusual story behind this, and JUMP on this final $50 Savings before it expires at http://www.kingofcopy.com/special/

Now go sell something, Craig

P.S. You'll also get the inside scoop about why people typically fall short of all their hopes and dreams... why they give in... and how to change this. No hocus-pocus "visualizing," either -- hey, if it were that easy, everyone would have everything they ever wanted, right?

Just the plain and simple truth, given to you in good old-fashioned English at http://www.kingofcopy.com/special/

***

SLASH $50 BUCKS OFF Special -- Ends June 15th!: http://www.kingofcopy.com/special

Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Newest Video: Common Lead-Generation Marketing Mistakes Everyone Makes

noreply@blogger.com (Craig Garber) — Fri, 12 Jun 2009 14:15:00 +0000

Okey Dokey, here you go...

This is going to be the last Ask Me Baby video for a couple of weeks because I will be away on a well-deserved vacation.

So I've made sure to stuff in a bunch of good stuff in this one.

Check it out at http://www.kingofcopy.com/videos

This week we're going to discover "Common Lead Generation Marketing Mistakes" including:

* When and where is the best time to introduce your pricing structure when you run a fee-based business, if you're using two-step lead generation?

* Is there a "best" way to offer a complimentary consulting appointment? (The answer, by the way, is a resounding "Yes," and I reveal it in this video.) And...

* What's the best way to get someone's attention who might now be looking for you online, and what do you say to them?

Get all this and more on today's Ask Me, Baby video at: http://www.kingofcopy.com/videos

Now go sell something, Craig

P.S. No Sales-Hype Marketing Mumbo-Jumbo, just plain-talk from a guy who knows how to make you a bushel of cash: http://www.kingofcopy.com/ssnl

***

SLASH $50 BUCKS OFF Special -- Ends June 15th!: http://www.kingofcopy.com/special

Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Important Note For Offline Newsletter Subscribers

noreply@blogger.com (Craig Garber) — Thu, 11 Jun 2009 14:30:00 +0000

Quick note - my Mastermind Group is here in town today and tomorrow, so I don't have much time.

However, I want you to know in the June issue of Seductive Selling (this month's issue), I created what is probably one of the most clever marketing campaigns you will ever see, designed to sell a very high-priced service.

Please pay special attention to this because it's an example of cutting-edge strategy that MAYBE a small handful of people in the world could come up with, and it shows you how to completely eliminate price resistance by de-commoditizing what you're selling.

This is one of the most important examples of strategy I've come up with in a long time, so pay close attention to it.

I also show you the original abysmal ad and the conventional primitive selling concepts used, along with a completely re-written ad using two-step lead generation and re-vamped strategy. This new strategy allows you to not only eliminate pricing resistance, but it actually creates a completely new business for you.

And this new business is actually positioned to make you an instant market leader and opens the doors for you to sell dozens of additional goods and services to your customers, raking in even more money.

If you are NOT already a newsletter subscriber -- rest assured, NOW is the time to become one, and THIS is the issue to get!

So test-drive Seductive Selling, Free at http://www.kingofcopy.com/ssnl now. Oh, and one more thing...

We have literally close to 100 testimonials on file here in the office for Seductive Selling, many of them posted online. Here's just one of the many we recently received:

"As a constant addict of information that will help my businesses grow, I was referred by a friend to Craig Garber. I decided to take him up on his free trial newsletter offer and it was one of the best decisions I have ever made.

As a consistent student of some of the world top marketer's (and as a direct response marketer myself) I am always keeping my eyes open for the ones that say they deliver value versus the ones that actually do. I have subscribed to numerous marketer's monthly newsletters. I am still blown way at how insignificant their newsletters are in terms of applicable information in comparison to Seductive Selling.

So much so that I have cancelled many of the others. I am happy to say that Craig is one of the few that certainly over delivers each and every month. His newsletters are packed with practical "no hype " marketing strategies that make a difference when applied to any business, in any industry.

He offers you hardcore proven strategies -- some that remind you to get back to the basics -- while some you may have never thought about before. He does this with one outcome in mind: to help you become a better marketer and get you results, fast.

I anxiously wait for Seductive Selling every month. Then I purposely block time to read it uninterrupted. And then I schedule time to implement many of the things I have learned each month because there are so many. Trust me, once you start reading it, you will want to do the same thing too!"

So do what Kendra did and take me on on the New free trial offer at http://www.kingofcopy.com/ssnl - but only do this if you're serious about making money and you're serious about making it fast! (And watch the video to discover more about the 18 free gifts you get.)

Now go sell something, Craig

P.S. There's a reason why we are read in 13 countries and into our fourth year of publishing, find out at http://www.kingofcopy.com/ssnl

***

SLASH $50 BUCKS OFF Special -- ENDS JUNE 15th!: http://www.kingofcopy.com/special

Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

The current events "myth" and why everyone gets it all wrong

noreply@blogger.com (Craig Garber) — Tue, 09 Jun 2009 16:16:00 +0000

Many people hear things like "if you want to get your prospect's attention, then talk about the things they are talking about right now."

This goes way back to Robert Collier's comments on "entering the conversation your prospect is currently having inside their heads."

The problem is, most people do this all wrong.

So for example, the most obvious thing people are talking about nowadays is how the recession is impacting your business or how the recession is preventing you from making your house payments or whatever.

But merely saying this alone is like running an ad that says you're a veterinarian and you take care of pets. It's not going to make anyone do anything.

See, when you're towing the current event party line, what you really want to talk about is how you're solving your prospect's problems that've developed as a result of whatever current event you're mentioning.

So you want to talk about the frustrations they're having because things are getting tight... you want to talk about how sad it is Americans across the country are living in fear over not being able to pay their bills and stay current on things... about how uncertain things are and not knowing what to do based on what the government's telling us.

Tap into your prospects fears and into what's keeping them lying in bed awake at night. Talk about things that touch their heart and soul -- not things that just skim the surface of their skin.

It'll make a big difference to your prospects -- and to your sales.

Now go sell something, Craig

P.S. Regardless of WHAT real estate market you're working in, without this ONE tool, you will NEVER make the kind of money you deserve: http://www.kingofcopy.com/abcre

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

30 minutes in hell... a lifetime in heaven.

noreply@blogger.com (Craig Garber) — Mon, 08 Jun 2009 14:42:00 +0000

Being an entrepreneur isn't easy.

You're responsible for everything including selling... marketing... computers... employees... product development... and paying taxes, just to name a few.

And while most people think the key to getting everything done is managing time, this is a myth. In fact, nothing can be further from the truth.

See, you can't manage time, any more than you can manage gravity, right?

But you can manage yourself and you can manage what gets your attention.

Meaning, what to give your attention to, determines what gets done, your attention is what you should focus on managing.

I have many different things going on, and when I need to get a LOT of work done, very fast, one of the most effective ways of doing this, is to use a timer.

I have a little white square digital timer sitting here on my desk right in front of me, that counts down time, backwards, from any length of time I set it to, down to zero.

So for example, when I'm writing my monthly offline newsletter, Seductive Selling, and I need to get stuff done, rapidly... I'll set that timer to 30 minutes. Then, I literally won't move or get up or look at e-mail or surf the web or do anything other than write my newsletter, until that timer hits "zero," and the alarm goes off.

Now don't get me wrong, that 30 minutes is like 30 minutes of hell. No different than running or swimming for 30 minutes straight with literally no stopping for breath.

But what you're going to get done in that time-frame, will typically far surpass anything else you're going to get done in the same time-frame without using this timer technique.

Remember, the things that separate the student who graduates from college with a 3.8 average, and the student who graduates with a 3.5 average, are very subtle. Certain ways of studying, certain methods of recalling information that would otherwise be undetectable by the untrained eye.

And business is no different. It's these little subtle actions that differentiate the people who are incredibly prolific and successful, and the people who are doing "ok," but who never seem to be able to get things off the ground the way they have the potential to.

This "timer technique" is one of these subtleties, so I suggest you use it. It allows me to get multiple things done, quickly and quietly, and incredibly efficiently.

We're into our fourth year of publishing Seductive Selling, and it's never been late or sloppy. And I've never put out an issue that was "a little under par."

And this technique is one of the many reasons why. Don't believe me, though. Instead, listen to the video and audio testimonials I have at http://www.kingofcopy.com/ssnl/testimonials

I suggest you try this timer technique -- I think you'll be very happy with your results.

Now go sell something, Craig

P.S. SUCK the hidden money right out of your business, Free at http://www.kingofcopy.com/ssnl (watch the kooky video!)

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Why by the cow when you can get the milk for free?

noreply@blogger.com (Craig Garber) — Fri, 05 Jun 2009 18:32:00 +0000

The other day we were talking about a critical mistake people make when generating leads: not selling enough, because you simply presume everyone's going to want your stuff since it's free.

If you missed that one and you want to see it, just check out the entry from yesterday.

Anyway, another HUGE mistake that's made when you're trying to generate leads is not putting a value on whatever it is you're giving away.

So for instance, if you're putting on a webinar, people are going to be a lot more excited about taking the time out of their busy schedule to attend, if you're letting them know the value of the webinar -- and why.

Same thing with a free report. Wouldn't you be much more excited about reading something that's not available anywhere else, and that's worth $97 dollars, as opposed to reading something with zero value?

Of course you would, right?

And see, unless you give whatever it is you're offering, a value... then your prospects will simply presume that value to be ZERO.

And you know the old expression, why buy the cow when you can get the milk for free, right? Well, in this case, even though there's no "buy," per se -- there is an investment of time, which... for sharp people, is worth far more than money.

So make sure you're giving your gifts, bribes, widgets, and information, a value. Otherwise you'll be up the creek without a paddle.

Moo.

Now go sell something, Craig

P.S. In the June Seductive Selling Newsletter, I have come up with literally one of THE most brilliant marketing campaigns ever, designed to sell a very high-priced service to the affluent marketplace. You have my word this isn't something you'd ever think of. Get it free at http://www.kingofcopy.com/ssnl (watch the goofy video!)

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Seductive Selling, now FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

The biggest "free giveaway" mistake

noreply@blogger.com (Craig Garber) — Wed, 03 Jun 2009 15:49:00 +0000

A big mistake people often make when they're trying to generate leads by giving stuff away, is not selling hard enough, or not selling at all.

And here's why: People foolishly think if you're giving something away for free, then everyone should automatically want it, because it's free.

Wrong-o, daddy-o.

This is flawed logic. First of all, you don't want "everybody" to respond to your ads, you only want those people who want what you're selling, and who are qualified to buy from you, to respond.

Me personally, I have the patience of a hungry saber-toothed tiger. The last thing I want or need, is someone wasting my time. But... your mileage may vary. Perhaps you enjoy wasting your time, I don't know.

But if you don't, you're going to want to qualify or disqualify those buyers you do and do not want to come into your marketing funnel. Very important.

Second, what you're competing for, really, isn't a name and contact information. You're competing for your prospect's attention.

And attention is a very expensive commodity, especially today, when we're all so deluged with so much responsibility and so much tension. Your prospects have too many things to do and not enough time to do them in... too many bills to pay and not enough money to pay them with.

So you'd better be making a pretty compelling offer if you want their attention -- even when you're giving something away that's free.

You'd better sell the reasons why they should respond to your free offer, by pointing out all the salacious benefits (Salacious -- that's a cool word, isn't it?) inside, and all the "what's in it for them?" things you can.

The bottom line is, if you're not making your offer worthy of your prospect's time, then rest assured, they won't either - free or not. And then, the ONLY people responding to your "free offers" will be "free loaders."

Now go sell something, Craig

P.S. Now get not one, but TWO free sales copy and marketing critiques at http://www.kingofcopy.com/ssnl (watch the video)

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Seductive Selling, now FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Leave it or take it

noreply@blogger.com (Craig Garber) — Tue, 02 Jun 2009 14:48:00 +0000

Before I get started, if you were one of the people who sent in information about a mac-compatible camcorder yesterday, thanks. I appreciate your input and will be buying a Canon camcorder this week.

Now on with today's show.

One of the best things you can do is offer your buyers a choice of options. There are several ways of doing this to maximize your sales, and I go into the details of this more in depth in my upcoming book, How To Make Maximum Money With Minimum Customers (see http://www.kingofcopy.com/max for updates and to get three free chapters).

However, let's talk about one reason "why" you want to do this.

It has to do with controlling your prospects thought process, and how they look at what you're selling. See, when you give them two (or three) choices (I never give three, by the way, always two.), you're taking them from a "Should I buy this or not?" question, to... "Which one of these two options should I buy?"

And by removing "take it or leave it," from the equation, the net impact of this is more sales, happier clients, and...

Another cool notch on your belt.

Now go sell something, Craig

P.S. Discover why some real estate investors make LOADS of money, and why others are always living week to week, at http://www.kingofcopy.com/abcre

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Seductive Selling, now FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Read this only if you use a Mac

noreply@blogger.com (Craig Garber) — Mon, 01 Jun 2009 16:15:00 +0000

I'm looking for a camcorder recommendation and wondering if you can help me. I want something that has the following characteristics:

* The camera's media format interfaces well with, and can easily be edited using iMovie '09

* I'll need to use an external mic so the camcorder has to have an input for this. Ideally, a wireless mic if possible (if this exists?)

* Something that can store a fair amount of data inside or on an SD card, so I don't have to keep unloading what I've recorded every hour or so.

* I want to be able to upload straight to my mac without having to process the media through any kind of intermediate software program.

* As you can see, I'm not experienced here, so the camera should be easy to operate. Most of these videos will be transferred to my web site so if there is some factor I need to know about or take into consideration when purchasing this camcorder, I'll need to do this, as well.

* I do have a Flip Video camera now, but I'm going to be working on a project that involves me being mobile, specifically walking through and around the streets of New York City, and the flip doesn't give me the quickest zoom or the sound quality I need. I don't need professional video quality, by far, just clean video with GOOD sound.

I really appreciate your help and you taking the time to read this, and I'll look forward to any recommendations you can make!

Just reply to this message here on my blog and my assistant will forward all your suggestions directly to me.

Thanks very much in advance, and...

Now go sell something, Craig

P.S. I don't think I need a professional camera, but I am open to listening to whatever suggestions you can offer, preferably based on your experience using the camera itself. Thanks!

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Deadline extended to tonight:

noreply@blogger.com (Craig Garber) — Mon, 01 Jun 2009 14:42:00 +0000

Most of my members and customers and clients are entrepreneurs, and they tend to "take off" on weekends. Meaning, they might be working, but they tend to devote their time and emotional space to family and personal stuff on weekends.

As a result, I've had a few people e-mail the office letting me know they didn't get to take advantage of the free trial of the May issue of Seductive Selling, because the weekend ended yesterday.

So I am going to extend the deadline to midnight tonight. After that, you can't get this issue any longer.

To take your free trial and get everything below, simply go to http://www.kingofcopy.com/ssnl (where you can also re-watch the goofy video) and today only is your last chance to get:

* A very ordinary solution to the very complicated marketing problem of "How do I get my business to drive more money into my bank account?", and how to apply it to YOUR business!

* How to get specific customers to come to you!

* Headline testing examples that doubled response, and... how to use this to set up and run your next Google Ad Words test!

* Sometimes you'd like to use two-step lead-generation, but it is too costly. Yet one step direct-selling won't be able to give your prospects enough information about your goods and service. So what do you do? The answer is to use a "hybrid" lead generation format and I'll show you exactly what this is and a live example of it!

* Proven headline tips that create a stronger match with your prospects -- regardless of what you're selling!

* The right way... and the wrong way... to use two-step lead generation, along with a live example of a lead gen ad for a "free report!"

* How to create "order forms" that work! (Hint: simple... is always better.)

* Why most ads completely fail: an unspoken secret that lets your readers know you're NOT the real deal and you're NOT telling them the truth!

* In this month's Copywriting Secrets column, you'll uncover:

* The difference between practicing... and studying, and what percentage of your time you should be spending on each. (You won't like this, but it's the truth!)

* And... how to NOT book guest speakers on your interviews!

* In Weekend Update News you'll discover:

* Why there's "no justice" for girls...

* New direct-mail issues

* And Cool URL's for your business.

* Plus, NINE live marketing examples...

* Along with... this month's Audio Success CD interview with one of the top Real Estate experts in the country, who's just come off a massive product launch that was incredibly successful!

* And... much much more, including this month's life lesson about: The Phantom Tollbooth! Yes, I went NUTS this month since it's issue number one of my fourth anniversary!

And now it's yours free at http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. Inside one of your gifts, you'll get a tearsheet I wrote that pulled a 7.5% response in a "near dead" and incredibly dull industry! There are more things to learn about writing copy and positioning youself, from this proven successful tearsheet alone... than any other "theory" you will listen to you this year. So grab it at http://www.kingofcopy.com/ssnl

Order Confirmation: your last order is finally ready

noreply@blogger.com (Craig Garber) — Fri, 29 May 2009 19:00:00 +0000

The 18 Free Bonus Gifts valued at $3,632, which I've been talking about in my video, is ready and has already been paid in full for you.

Just enter your mailing address and pay the small postage at http://www.kingofcopy.com/ssnl (where you can also re-watch the video) and you'll get:

* A very ordinary solution to the very complicated marketing problem of "How do I get my business to drive more money into my bank account?", and how to apply it to YOUR business!

* How to get specific customers to come to you!

* Headline testing examples that doubled response, and... how to use this to set up and run your next Google Ad Words test!

* Sometimes you'd like to use two-step lead-generation, but it is too costly. Yet one step direct-selling won't be able to give your prospects enough information about your goods and service. So what do you do? The answer is to use a "hybrid" lead generation format and I'll show you exactly what this is and a live example of it!

* Proven headline tips that create a stronger match with your prospects -- regardless of what you're selling!

* The right way... and the wrong way... to use two-step lead generation, along with a live example of a lead gen ad for a "free report!"

* How to create "order forms" that work! (Hint: simple... is always better.)

* Why most ads completely fail: an unspoken secret that lets your readers know you're NOT the real deal and you're NOT telling them the truth!

* In this month's Copywriting Secrets column, you'll uncover:

* The difference between practicing... and studying, and what percentage of your time you should be spending on each. (You won't like this, but it's the truth!)

* And... how to NOT book guest speakers on your interviews!

* In Weekend Update News you'll discover:

* Why there's "no justice" for girls...

* New direct-mail issues

* And Cool URL's for your business.

* Plus, NINE live marketing examples...

* Along with... this month's Audio Success CD interview with one of the top Real Estate experts in the country, who's just come off a massive product launch that was incredibly successful!

* And... much much more, including this month's life lesson about: The Phantom Tollbooth! Yes, I went NUTS this month since it's issue number one of my fourth anniversary!

And now it's yours free at http://www.kingofcopy.com/ssnl

Now go sell something, Craig

P.S. Inside one of your gifts, you'll get a tearsheet I wrote that pulled a 7.5% response in a "near dead" and incredibly dull industry! There are more things to learn about writing copy and positioning youself, from this proven successful tearsheet alone... than any other "theory" you will listen to you this year. So grab it at http://www.kingofcopy.com/ssnl

Q & A: Do you ever take apprentices... What's wrong with my marketing?

noreply@blogger.com (Craig Garber) — Fri, 29 May 2009 14:16:00 +0000

I want to answer some questions that have been sent in for my Ask Me, Baby videos. I'm out of the office so I don't have the ability to make a video today, but this'll still be good.

First question comes from Joanna Beresford: "Just found your site yesterday, wow, double awesome!! Do you ever take interns or apprentices?"

Answer:

In a nutshell, no. The truth is, I don't even take on many client projects simply because my personal publishing and consulting schedule is pretty full and quite lucrative, by design.

And besides, the few people who can afford to hire me, hire me because they want "me." I'd never cheapen what I do by letting someone else do the work and then sort of "putting my finishing touches" on it. That's just bad business ethics, and it's not how I roll.

Taking on loads of client projects and having a team of "little Craigs" working on them, excites me about as much as a blistering hemorrhoid. On the surface (not to put a pun on words), this might look like it would make me more money, but it would actually cost me money.

The time it would take for me to manage all these projects, and all these copy cubs, is time I can otherwise be spending on my own projects. Not to mention, I don't enjoy managing people -- I like doing my own thing and that's it.

The best thing I can advise you to do, if you're interested in becoming an apprentice of mine, is to invest in my products, and do two things: One, watch what I do... and two, take the advice I'm giving in this material, and apply it to your own business. And three, watch your sales explode as a result.

The best "continuing education" you can get, comes straight into your mailbox once a month. It's my Seductive Selling Newsletter, which is now read in 13 countries world-wide. And the best thing is, now you can test-drive it for free at http://www.kingofcopy.com/ssnl

This next question comes from Amanda Browning, from the UK. Very unusual for me to have two questions from women -- 90% of my base is men. Maybe this is changing, who knows?

Anyway, here's her question: I market 2 conferences a year using email marketing. The recession has made this difficult over the past few months. To make it worse, our lead speaker is speaking at (and endorsing!) a competitive event. How can my next marketing campaign fight back? Many thanks indeed for considering my question, Amanda

Answer:

You're welcome Amanda, but you're not going to like my answer.

The truth is, in today's day and age where your prospects have more things demanding more of their attention than ever before... if all you're using to promote anything (especially a conference) is e-mail, than you're very unlikely to consistently succeed, unless you have a specific list of literally several hundred thousand names.

The key to your success, and frankly anyone's success when it comes to marketing, is first of all, making sure you're talking to the right people.

And the right people, of course, are those people who are interested in listening to what you have to sell them, and who can afford to pay for it.

Second, you then have to show them why, above all the choices they have, they should be tickled pink to pick YOU. How are you different?

What are you offering that makes you better, and why should they accept and be THRILLED with the value proposition you're making?

And lastly, why should they do anything about it, right now?

Make sense?

See, the reason why you probably aren't going to like this answer is because when someone genuinely believes the answer to their question lies inside an e-mail they can send out, it's like thinking the answer to your health lies solely in drinking 8 glasses of water a day.

Marketing, like life, has many moving parts. Those who can identify them and manage them, thrive. And those who can't, will always struggle.

Not necessarily a pleasant thought, but there again, it's a lot more pleasant than being broke, ain't it?

Thanks for your question and hope this helps.

See, I told you that would be good.

Now go sell something, Craig

P.S. Only TWO days left to take advantage of this month's issue, which includes NINE live marketing examples! Grab it now, and grab it here, for free: http://www.kingofcopy.com/ssnl

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Only 3 Days Left to get included in this - 9 marketing examples now yours:

noreply@blogger.com (Craig Garber) — Thu, 28 May 2009 16:20:00 +0000

With your permission, I'd like to send you, free of charge, my offline Seductive Selling newsletter.

Why am I doing this?

The answer is simple: it is my "silent salesman." It does a far better job selling me than I could ever do on my own. And now I want you to test-drive it, free.

In fact, just for trying it, I'm going to shower you with more gifts with more REAL value, than you've ever been given before at one time.

You will receive 18 free REAL gifts - I have even outlined them on a video for you so you can see them for yourself.

This issue is particularly important to me because it kicks off my fourth year publishing the newsletter, and we're now read in 13 countries world-wide.

My newsletter is truly a labor of love for me. In fact, we've received so many success stories about the newsletter, I can no longer keep them all on the sale page as the information about the newsletter itself! I had to create a separate page for them, which you can see at http://www.kingofcopy.com/ssnl/testimonials

Anyway, inside this killer issue, you're going to discover:

* A very ordinary solution to the very complicated marketing problem of "How do I get my business to drive more money into my bank account?", and how to apply it to YOUR business!

* How to get specific customers to come to you!

* Headline testing examples that doubled response, and... how to use this to set up and run your next Google Ad Words test!

* Sometimes you'd like to use two-step lead-generation, but it is too costly. Yet one step direct-selling won't be able to give your prospects enough information about your goods and service. So what do you do? The answer is to use a "hybrid" lead generation format and I'll show you exactly what this is and a live example of it!

* Proven headline tips that create a stronger match with your prospects -- regardless of what you're selling!

* The right way... and the wrong way... to use two-step lead generation, along with a live example of a lead gen ad for a "free report!"

* How to create "order forms" that work! (Hint: simple... is always better.)

* Why most ads completely fail: an unspoken secret that lets your readers know you're NOT the real deal and you're NOT telling them the truth!

* In this month's Copywriting Secrets column, you'll uncover:

* The difference between practicing... and studying, and what percentage of your time you should be spending on each. (You won't like this, but it's the truth!)

* And... how to NOT book guest speakers on your interviews!

* In Weekend Update News you'll discover:

* Why there's "no justice" for girls...

* New direct-mail issues

* And Cool URL's for your business.

* Plus, NINE live marketing examples...

* Along with... this month's Audio Success CD interview with one of the top Real Estate experts in the country, who's just come off a massive product launch that was incredibly successful!

* And... much much more, including this month's life lesson about: The Phantom Tollbooth! Yes, I went NUTS this month since it's issue number one of my fourth anniversary!

And now it's yours free at http://www.kingofcopy.com/ssnl -- but it will be gone in three days!

Now go sell something, Craig

P.S. Make sure you at least watch the goofy video at http://www.kingofcopy.com/ssnl

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

All Mastermind Group Applications Due By Friday (2 more days)

noreply@blogger.com (Craig Garber) — Wed, 27 May 2009 18:07:00 +0000

Just a quick reminder that Friday of this week is the last day to submit your application to my Mastermind Group. Our next meeting will be here in Tampa on Thursday and Friday, June 11th and 12th

Applications are right here:

http://www.kingofcopy.com/maverickmarketer/mastermindapp.pdf

And in case you missed it, here's a great story I heard last week - it talks about how I helped someone get a 15 times improvement in response:

There was a guy from North Carolina who attended my Ad Writing Workshop in January named Greg Poff.

Greg was a quiet silver-haired fellow who sat right next to me at the front of the table on my immediate right.

And I have no idea if "silver-haired" is politically correct or not, but I do know I'm as bald as a cue ball so I'd love what he has -- regardless of what it's called.

Anyway, at the time, lots of the other Workshop attendees told me privately they thought Greg was screwed. (Well, the word you used wasn't screwed, but I'm trying to keep this PG and get it through the spam filter so I've got to keep the F word out of this.)

That's because Gregg is selling fractional ownership shares of homes on the beach in North Carolina's Emerald Coast, priced anywhere from high 200's to $500K.

On top of this, Greg's knowledge of emotional direct-response marketing and writing sales copy is limited.

And in this economy, that's scary, isn't it?

Well... maybe... maybe not.

Never count Craig Garber out.

Down maybe... but never out.

After the Ad Writing workshop, I spent a lot of time working with Greg on his sales letter. Initially, the one he sent me had loads of mistakes and wasn't going to be a successful or a compelling piece.

But Greg listened very closely to me, and he made ALL the recommendations I suggested. And here's an e-mail he sent over to Anne the other day:

"Craig,

I wanted to pass along how we are doing using all of the ideas I picked up from your January Copywriting seminar. As you know, we are trying to sell fractional ownership shares of vacation homes at the beach in one of the toughest markets imaginable.

In the prior 18 months, the company’s marketing efforts had produced 80 inquiries, 2 tours, and no sales.

Using your ideas and guidance (especially your specific suggestions after reviewing my direct mail copy), we have received a better response than even we had hoped for. The letter that was sent to the list of people who had rented houses on the island within the last 2 years pulled a 3% response rate.

Even better, our conversion rate of inquiries to tours (which the experts told us would be about 10%) is 23%. To date we have had 127 inquiries and have booked 29 Discovery Weekends (tours)! I expect to book a a few more tours in the next week.

Closed sales should be next!

When we initially reviewed the copy with the realty firm (whose list we used), they questioned whether anyone would read a letter with this many words. They expected limited response. When the inquiries started coming in, they couldn’t believe it.

The realtor who received the initial calls told me she received many comments that the letter “was like someone was having a conversation with me”. Your training has paid off!

Thanks for all of your support. This stuff really works.

Greg Poff"

23% conversions versus an expected high of 10%...

127 inquiries in one week versus 80 over 18 months...

29 Discovery Weekends versus 2 over 18 months (15 times more!)...

These results are incredible, but I want to tell you something: There isn't a person who's worked with me in the last 5 years, who hasn't made multiples of any investment they've made in me, over and over again -- as long as they listened to my suggestions and then took action.

I hope YOU are listening closely to this, and you realize the amount of money you're missing out on, by not having me work on your business on a regular and ongoing basis.

Appreciate that I rarely take on private copywriting clients any more. It's just not the best use of my time -- by design. The ONLY way to get this kind of attention and ongoing advice from me, is as a member of my Mastermind Group. And even this is something I will no longer be doing once I hit 50, in 4 1/2 years.

My Mastermind Group's meeting is just around the corner on June 11th and 12th here in sunny Tampa, and the ONLY thing separating you from the same massive profits everyone else is experiencing, is an application... and frankly, a set of balls.

You can find the application right here:

http://www.kingofcopy.com/maverickmarketer/mastermindapp.pdf

And you can listen to a hard-nosed call about the group right here (including two unexpected guests on the call):

http://www.kingofcopy.com/mastermind/replay/

As far as the balls go, well... only YOU know whether you can find them... or not.

Now I realize the tone of this message may at first blush, sound confrontational. Rest assured it's not. You know me and that's not my deal.

It is simply meant to get you to dig down deep inside and really question what you're looking to get out of your business, and out of your life.

And you can't answer difficult questions like this, unless you're willing to ask them first, which is what I'm doing.

Look, unless you're into wasting your time, there's a reason why you registered for this call last week.

And yet, you haven't taken action on anything.

Listen, the simple truth is, why most people fail has nothing to do with effort. After all, loads of people are out there working hard, but few of them are actually making any REAL money at it.

True?

Of course.

People fail because of fear and misguided application of marketing strategies. Nothing more.

I'm offering you a proven way of overcoming ANY marketing issues (I doubt your business is even remotely as "difficult" as Greg's) and in fact, you'll be short-cutting your way through them, instead, and getting your hands on the money as fast as humanly possible.

As to the fear part, well... that's up to you.

But I can tell you from experience, don't be afraid. The short-term pain of overcoming any fear and apprehension you have is far less than the long-term pain of living with it.

And by the way, once you do your first mailing, or once you make your first dollar, that fear vanishes like smoke off a fire -- never to be seen or heard from, ever again.

Just ask Greg Poff, and just ask Bill Parlaman -- who was also at the Workshop. Bill's just been accepted into my Mastermind Group and he's thrilled. He just sent me a note that he made $12,961 in a two-hour teleseminar as a result of some strategies we worked on together. And he's also left his job and is now out running his business (which is going to explode in the next 12 months) full-time.

What's your story?

Really.

Now go sell something, Craig

P.S. Mastermind Group application deadline is this Friday the 29th. So let me know if you have any questions and I'll see you in Tampa on June 11th and 12th.

So grab your application right here:

http://www.kingofcopy.com/maverickmarketer/mastermindapp.pdf

See you soon.

And while you too, may be down... you are never out.

See, I'm the guy you want to be in the foxhole with. Because if you're in there with me... you're gonna be climbing out.

I promise.

What you want? Baby I got it. What you need? Don't matter...

noreply@blogger.com (Craig Garber) — Wed, 27 May 2009 16:46:00 +0000

With little exception, no one "needs" any of the crap you or me or anyone else is selling.

I don't need the next pair of Nike's I'm going to buy this week, I want them. In fact, I could just as easy spend one-fourth and get a pair of old Chuck Connors Converse trainers, but I WANT the Nike's.

All too often, you forget why your prospects are really buying whatever it is you got. (nice English, I know)

See, people buy things because they want them, not because they need them. No one NEEDS Mickey D's, and you don't need to be a rocket scientist to know this. And no one NEEDS to eat chicken wings at Hooters, either.

And so on.

Get my point?

People buy things they want to buy, and usually they want things because of some kind of momentary or long-term emotional thrills it gives them to own whatever it is you're selling.

For instance, wearing sneakers that feel comfortable and look good makes me feel a sense of pride about myself when I'm wearing them. It also sends out a signal that tells people I am concerned how I look and maybe even in the kind of (perceived) shape I'm in -- which is a vanity emotional pull.

And see, this is why most inventors are broke. They fall in love with an invention because of what the invention can do for humanity, when they should be thinking "Gee, is this what my prospects want?"

Portable machines that remove grease from hamburgers and fast food... tanning lotion that minimizes the amount of the sun's damage to your skin, but also reduces the intensity of your tan... no one wants these things.

People want sloppy greasy burgers that taste good, and they want to lay out under the sun and become bronze Gods and Goddesses.

It all starts with what your prospect wants. Keep that in mind the next time you're looking to sell or market something. How you feel about what you're selling is as irrelevant as the price of phlegm on the open market.

How your prospects feel is everything.

Now go sell something, Craig

P.S. Act NOW - only FOUR days left to get your hands on this!

Get Seductive Selling for FREE? Why? Because it's my silent salesman. Discover for yourself and find out the REAL secrets behind creating an effective order form (it's NOT what all the gurus tell you, for sure, but no one ever talks about this). Now yours FREE at http://www.kingofcopy.com/ssnl (watch the goofy video on this page NOW!)

***

SLASH $50 BUCKS OFF Special -- ENDING SOON!: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Semper Fi (always faithful)

noreply@blogger.com (Craig Garber) — Tue, 26 May 2009 14:05:00 +0000

I was watching a rerun of "Full Metal Jacket" on cable this weekend, and one of the things I that struck me, which I'd never considered before, is why the military is so effective.

It's because they do everything with a sense of urgency.

Soldiers don't just slowly wake up in the morning and rub the crust out of their eyes as they're getting adjusted to the daylight -- they JUMP out of bed like someone's shoved a fire cracker up their rear ends.

They don't casually do their fitness routines and weapons training, they train quite deliberately, as if their lives literally depend on it (which in fact, is true).

In other words, they have a good reason to take massive action in the here and now.

This reason is, it's what's expected of them by their superiors, and the consequences and humiliation of not moving fast are also applied swiftly and seriously.

But you see, things have to be run this way, or else there'd be no progress. As Duke Ellington once said, "Without a deadline baby, I wouldn't do nothing."

And this is something most people forget about when it comes to their marketing. Most ads lack a compelling reason your prospects should take action NOW, not later.

And this kills you. Because getting someone to take action is very difficult, in spite of what you might like to believe. And without creating this same military-like sense of urgency in your marketing, you're facing an uphill battle. It's you against your prospect's inertia.

You simply must have a compelling offer that makes your prospects salivate in some way, and you've got to create a sense of urgency (using consequences, the same way the military does), to overcome your buyers inherent lethargy and skepticism.

"Been in business 25 years" doesn't do this, and neither does "Call 555-1212 today."

If the military said "I urge you to get up early tomorrow so you can accomplish a lot," rest assured everyone would sleep in.

So wake your prospects up and give them a reason to get moving and they will. Let them sleep in, and they'll do this, as well.

Semper fi, baby... Semper fi.

Now go sell something, Craig

P.S. Only FIVE days left to get this! This month, discover "How to become a better copywriter and marketer: how much time should you spend writing copy versus studying copy" PLUS, this month's Audio Success CD of the month interview with an industry leader just off a MASSIVE product launch! Find out why he scheduled multiple webinars at unusual times, and... what the outcome was! All this, now yours FREE at http://www.kingofcopy.com/ssnl (watch the goofy video on this page!)

***

SLASH $50 BUCKS OFF Special -- ends soon: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Q & A: How come my website's not making any money?

noreply@blogger.com (Craig Garber) — Fri, 22 May 2009 19:48:00 +0000

This week's "Ask Me, Baby!" video is ready.

We'll cover a couple of questions, including:

* How come my website's not making any cashola? And...

* How do I get my prospect's attention using e-mail?

Check it out here at http://www.kingofcopy.com/videos

And have a great weekend.

Now go sell something, Craig

P.S. Check out LIVE Google testing results for my upcoming book's headline: discover what to do, and... what NOT to do, when it comes to headline and title testing, in this month's Seductive Selling Newsletter, now yours Free at http://www.kingofcopy.com/ssnl

***

SLASH $50 BUCKS OFF Special -- ends soon: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Mastermind Q & A Call Follow Up: Here's a GREAT Story

noreply@blogger.com (Craig Garber) — Thu, 21 May 2009 18:30:00 +0000

I have a great story for you.

There was a guy from North Carolina who attended my Ad Writing Workshop in January named Greg Poff.

Greg was a quiet silver-haired fellow who sat right next to me at the front of the table on my immediate right.

And I have no idea if "silver-haired" is politically correct or not, but I do know I'm as bald as a cue ball so I'd love what he has -- regardless of what it's called.

Anyway, at the time, lots of the other Workshop attendees told me privately they thought Greg was screwed. (Well, the word you used wasn't screwed, but I'm trying to keep this PG and get it through the spam filter so I've got to keep the F word out of this.)

That's because Gregg is selling fractional ownership shares of homes on the beach in North Carolina's Emerald Coast, priced anywhere from high 200's to $500K.

On top of this, Greg's knowledge of emotional direct-response marketing and writing sales copy is limited.

And in this economy, that's scary, isn't it?

Well... maybe... maybe not.

Never count Craig Garber out.

Down maybe... but never out.

After the Ad Writing workshop, I spent a lot of time working with Greg on his sales letter. Initially, the one he sent me had loads of mistakes and wasn't going to be a successful or a compelling piece.

But Greg listened very closely to me, and he made ALL the recommendations I suggested. And here's an e-mail he sent over to Anne the other day:

"Craig,

I wanted to pass along how we are doing using all of the ideas I picked up from your January Copywriting seminar. As you know, we are trying to sell fractional ownership shares of vacation homes at the beach in one of the toughest markets imaginable.

In the prior 18 months, the company’s marketing efforts had produced 80 inquiries, 2 tours, and no sales.

Using your ideas and guidance (especially your specific suggestions after reviewing my direct mail copy), we have received a better response than even we had hoped for. The letter that was sent to the list of people who had rented houses on the island within the last 2 years pulled a 3% response rate.

Even better, our conversion rate of inquiries to tours (which the experts told us would be about 10%) is 23%. To date we have had 127 inquiries and have booked 29 Discovery Weekends (tours)! I expect to book a a few more tours in the next week.

Closed sales should be next!

When we initially reviewed the copy with the realty firm (whose list we used), they questioned whether anyone would read a letter with this many words. They expected limited response. When the inquiries started coming in, they couldn’t believe it.

The realtor who received the initial calls told me she received many comments that the letter “was like someone was having a conversation with me”. Your training has paid off!

Thanks for all of your support. This stuff really works.

Greg Poff"

23% conversions versus an expected high of 10%...

127 inquiries in one week versus 80 over 18 months...

29 Discovery Weekends versus 2 over 18 months (15 times more!)...

These results are incredible, but I want to tell you something: There isn't a person who's worked with me in the last 5 years, who hasn't made multiples of any investment they've made in me, over and over again -- as long as they listened to my suggestions and then took action.

I hope YOU are listening closely to this, and you realize the amount of money you're missing out on, by not having me work on your business on a regular and ongoing basis.

Appreciate that I rarely take on private copywriting clients any more. It's just not the best use of my time -- by design. The ONLY way to get this kind of attention and ongoing advice from me, is as a member of my Mastermind Group. And even this is something I will no longer be doing once I hit 50, in 4 1/2 years.

My Mastermind Group's meeting is just around the corner on June 11th and 12th here in sunny Tampa, and the ONLY thing separating you from the same massive profits everyone else is experiencing, is an application... and frankly, a set of balls.

You can find the application right here:

http://www.kingofcopy.com/mastermind/replay/

As far as the balls go, well... only YOU know whether you can find them... or not.

Now I realize the tone of this message may at first blush, sound confrontational. Rest assured it's not. You know me and that's not my deal.

It is simply meant to get you to dig down deep inside and really question what you're looking to get out of your business, and out of your life.

And you can't answer difficult questions like this, unless you're willing to ask them first, which is what I'm doing.

Look, unless you're into wasting your time, there's a reason why you registered for this call last week.

And yet, you haven't taken action on anything.

Listen, the simple truth is, why most people fail has nothing to do with effort. After all, loads of people are out there working hard, but few of them are actually making any REAL money at it.

True?

Of course.

People fail because of fear and misguided application of marketing strategies. Nothing more.

I'm offering you a proven way of overcoming ANY marketing issues (I doubt your business is even remotely as "difficult" as Greg's) and in fact, you'll be short-cutting your way through them, instead, and getting your hands on the money as fast as humanly possible.

As to the fear part, well... that's up to you.

But I can tell you from experience, don't be afraid. The short-term pain of overcoming any fear and apprehension you have is far less than the long-term pain of living with it.

And by the way, once you do your first mailing, or once you make your first dollar, that fear vanishes like smoke off a fire -- never to be seen or heard from, ever again.

Just ask Greg Poff, and just ask Bill Parlaman -- who was also at the Workshop. Bill's just been accepted into my Mastermind Group and he's thrilled. He just sent me a note that he made $12,961 in a two-hour teleseminar as a result of some strategies we worked on together. And he's also left his job and is now out running his business (which is going to explode in the next 12 months) full-time.

What's your story?

Really.

Now go sell something, Craig

P.S. Mastermind Group application deadline is next Friday the 29th. So let me know if you have any questions and I'll see you in Tampa on June 11th and 12th.

So grab your application right here:

http://www.kingofcopy.com/mastermind/replay/

See you soon.

And while you too, may be down... you are never out.

See, I'm the guy you want to be in the foxhole with. Because if you're in there with me... you're gonna be climbing out.

I promise.

You have been outbid.

noreply@blogger.com (Craig Garber) — Thu, 21 May 2009 14:57:00 +0000

I think e-bay is one of the most brilliant ideas ever developed.

And I know they do lots of testing on their marketing, which is one of the reasons why they continuously come up with new ways of promoting themselves to their users, and how they get you to buy more and more.

Now don't get me wrong -- I'm not sure I'd want to run a business on e-bay because I don't like businesses that involve physical inventory, but I think e-bay is a wonderful way of doing business for many people who'd otherwise be locked out of doing business.

In fact, one of the nicest things about e-bay is that if you don't know anything about marketing, it doesn't even matter, since it's such a centralized marketplace where buyers come looking for you.

Of course, knowing what you're doing marketing-wise only helps you, but you get my drift, right?

Good.

Now one of the most compelling e-mails you'll get from e-bay is the one that says, "You have been outbid."

Right?

Ever wonder why they say it just like that?

See, when someone puts the burden of something squarely on your shoulders, especially in such a definitive manner, it compels you to do something about it. And it compels you to do something about it very quickly.

This is something trial lawyers know and it's how they get people to make such dramatic efforts at doing things like clearing their name or defending their honor.

It's a very powerful tactic.

And in this case, it's no different. Your immediate reaction to these e-mails is to go and bid more, even if you really aren't so hot for whatever the item is -- simply to defend your honor.

After you get that e-mail you almost feel like you failed at something, so your gut reaction is to "succeed," and in this case, you succeed by bidding higher and higher.

These are the little things that make e-bay so successful. And they all revolve around understanding human nature and knowing what makes people "tick."

And this, ultimately, is the difference between great and incredible, when it comes to your selling success.

Or not.

Now go sell something, Craig

P.S. Make ‘em say "Yes!" with MAGIC words that push YOUR prospects emotional buy-buttons and get them buying, NOW! at http://www.kingofcopy.com/seductive

***

SLASH $50 BUCKS OFF Special -- ends soon: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

The right way... and the wrong way... to make them buy from YOU!

noreply@blogger.com (Craig Garber) — Wed, 20 May 2009 14:47:00 +0000

To make your advertising effective, you must, somehow or some way, outdo or outbid the next guy.

You must have some kinds of leverage that makes buying from YOU seem like a better deal than buying from your competition.

You've got to have a better guarantee... or better service or faster delivery or more appealing payment terms... or some way of demonstrating stronger quality.

And if you don't have any of these things then you have to "create" a perceived benefit by revealing facts or figures about yourself or your service, or the benefits or results, that your competition's overlooked and fails to talk about.

Slamming your competition or pleading or urging your prospects to buy from you is as useless and meaningless as your 9-year old asking you to stay up past her bed time during the school week.

Until you're able to create this leverage -- or the perception of leverage or some kind of an advantage, you're going to be in trouble.

If you're going to underestimate the discretion of your buyers, like everyone else does... you're going to get the same results everyone else gets.

And that... is scary, isn't it?

Now go sell something, Craig

P.S. This month's newsletter rolls hot off the presses today! Discover a LIVE ad showing you "Hybrid Lead Generation," which is in-between conventional two-step lead generation and direct-selling. Find out when to use it and how to make it MOST effective for you. And now try it free and get 18 Free DVD's, CD's, Audio Recordings, bonus back-issues and other marketing goodies, all yours at http://www.kingofcopy.com/ssnl

***

SLASH $50 BUCKS OFF! Limited time only at: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Automatic Pimpin' now re-released with special bonuses:

noreply@blogger.com (Craig Garber) — Mon, 18 May 2009 15:00:00 +0000

Gonna be quick today -- I'm planning on finishing the final clean-up of my book this week. So if you haven't already got on the early release list to get three free Chapters, go to http://www.kingofcopy.com/max -- you'll also get status updates there, as well.

It's absolutely raining cats and dogs here -- long overdue and much needed. My lake is about 6 to 7 feet below normal at this point so we all appreciate the rain here in Tampa.

Anyhow, today's message is meant ONLY for those folks who aren't sensitive to strong language and some over the top humor.

If you're even the slightest bit offended by this, then delete this message and I'll see you tomorrow, O.K.?

If you're not easily offended, however, and you like a good laugh and you like to make fun of pop culture reality TV type issues, then you'll love this newest re-release of my now legendary product, Automatic Pimpin'!

You can find it here, but only for the next 69 days. Life-changing secrets like this simply can't be given away forever, as you'll see in just a minute.

Check it out at http://www.kingofcopy.com/pimpin

Now go sell something, Craig

P.S. Also, the good news is right now, Tyrone is busy working on his next project, and everyone who orders the current version of Automatic Pimpin' will be eligible for a free upgrade to his next program.

Again, check it out at http://www.kingofcopy.com/pimpin

***

NEW CRAZY SAVINGS - limited time only at: http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Mastermind Call Replay... Photo of me & Spiderman, and lots more

noreply@blogger.com (Craig Garber) — Sat, 16 May 2009 16:29:00 +0000

I have re-posted yesterday's Q & A call about my Mastermind Group, alongside a cool recent snapshot of me with the REAL Spiderman! Go here to get right to the call: http://www.kingofcopy.com/mastermind/replay/

On this call, you'll discover:

* 15 Reasons why people join Mastermind Groups. And as you'll see, oddly enough... "wanting to make more money"... is the least likely reason! (This one's addressed first thing on the call!)

* Ironically, why group members DON'T come to me for copywriting help -- and what they really get instead! (Two members made unexpected guest appearances on the call -- listen to what they have to say about this!)

* 12 Ways Mastermind members put actual cash dollars into their pockets from their association with me! (Including the biggest reason, which has nothing at all to do with your business!)

* How to leverage and take maximum advantage of the under-exploited assets in your business! Hint: this is where the lion's share of the money you're missing... is hiding!

* There are loads of groups out there, so why MY group? You'll get a very candid 4-part answer... and like it or not, it's the truth!

* Lastly, you'll find out exactly what goes on in these meetings -- how the format works along with the step-by-step procedures of what's working... and what's not!

Again, you can listen to the call right here: http://www.kingofcopy.com/mastermind/replay/

We had a couple of unexpected guests on the call and it was VERY informative. Lots of great information and lots of laughs, as well.

Have a great weekend!

Now go sell something, Craig

P.S. Obey that urge to listen and go here right now! http://www.kingofcopy.com/mastermind/replay/

New and UNusual Sale... Get This NOW

noreply@blogger.com (Craig Garber) — Thu, 14 May 2009 21:18:00 +0000

In 2003 I wrote one sales letter that paved the way for me to literally sell, and make several million dollars for myself and others, over the next several years.

This sales letter also allowed me to live my dreams -- and much more than than I ever imagined. And if a guy from my background can do this, so can you, for sure.

I've combined this sales letter, along with some lessons I've learned, into an exciting new program for you and it's now on sale at a substantial savings.

Get it now before the deadline or before it's sold out. We have 79 copies of this program left and once it's gone, that's it.

Check it out at http://www.kingofcopy.com/special

Now go sell something, Craig

P.S. Depending on feedback, I will consider putting on a free coaching call to discuss the information in this program, for everyone who takes advantage of this offer -- just let me know if this is something you want. Check it out at http://www.kingofcopy.com/special

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NEW! Latest monthly special at http://www.kingofcopy.com/special

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

Copywriting hiccups, and a BIG announcement

noreply@blogger.com (Craig Garber) — Wed, 13 May 2009 15:10:00 +0000

Quickly, about the big announcement: tomorrow I'll be running a special sale that will last for a limited time only. So make sure you watch for tomorrow's e-mail and hop on this right away.

Now for today's message...

There's a great remedy for hiccups I've used for years, and I'll tell you about it in just a minute. But first let's talk about copywriting hiccups.

There are a couple of specific things that get in your way when you're writing, that you must overcome if you want to create compelling copy that's going to sell. And here's how to conquer these hiccups.

1. Unplug. Get rid of any pre-conceived notions about things you can and can't say, and instead, just write. Writing, whether you know it or not, is like any other creative art.

Could you imagine a sculptor or a sketch artist or a musician, sitting down to create, with all these do's and don'ts lingering in the back of their mind? How much could the end result of this possibly move you?

How compelling can a piece of art developed under these constraints possibly be?

Right?

So unplug and let loose when you're writing. Don't hold back. Let it all out and then clean it up later when you edit.

2. Be excited! Nothing turns your prospects on, more than energy and enthusiasm, and nothing repels them more than lethargy and boredom.

Passion is contagious, so make sure you're excited about what you're doing because it comes across, for sure... believe me.

Just think about how pumped up you get when you meet someone who's energetic! Well, this same energy comes across when you write, so keep that in mind.

O.K.?

Good, now here's that remedy for hiccups. Next time you get them, try swallowing a teaspoon of vinegar. I have been doing this for years, on those rare times when I do get the hiccups, and it's never failed me yet.

I have no idea why this works, nor am I interested, but it's as reliable as a Swiss watch, so try it next time.

See, you get a little bit of everything here in the Kingdom.

Now go sell something, Craig

P.S. Discover how to use "Hybrid" lead generation in this month's Seductive Selling. Saves you a bundle over conventional 2-step lead generation and now it's yours, free at: http://www.kingofcopy.com/ssnl

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Check out the MOTHER of all offers at http://www.kingofcopy.com/mother

Check out ALL the King's products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

what college boys can't deliver...

noreply@blogger.com (Craig Garber) — Mon, 11 May 2009 16:27:00 +0000

I'm going to hand the reigns over to Claude C. Hopkins, for today's tip.

Pay close attention to what he says, because this is one of the most important lessons about writing, and about selling, you can ever master. Lucky for me, I learned it early on and I worked very hard to master it, and it's made me a small fortune.

Here goes:

In "My Life In Advertising," Hopkins, said, "I know of nothing more ridiculous than gray-haired boards of directors deciding on what housewives want."

Hopkins, who wrote this book 82 years ago in 1927, was one of the greatest copywriters and marketers of all times. To me, his strength lied in his ability to talk to the "common" man, which... whether you know it or not, is you and me and all of us.

I've never heard this said any better than "Let me digress here to say that the road to success lies through ordinary people. They form the vast majority. The man who knows them and is one of them stands the vastly better chance...

Now college men come to us by the hundreds and say, "We have education, we have literary style." I say to them that both of these things are handicaps. The great majority of men and women cannot appreciate literary style... Any appeal which seems to come from a higher class arouses their resentment. Any dictation is abhorrent to us all.

We are seeking in advertising, men with the impulses of the majority..."

So don't worry about how sophisticated you are or how highbrow you want to appear to be. Focus on how ordinary you are, instead.

And then just let your prospects know.

And then you will be thrilled with the results.

Now go sell something, Craig

P.S. Read Hopkins legendary "Scientific Advertising," and get my own revealing comments about his most famous ad and why it worked, along with how to use this same strategy in your own business at: http://www.kingofcopy.com/hopkins

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Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog: