KirkVandenBerghe.com

Storytelling in Marketing: The Importance of Emotional Response

Kirk VandenBerghe — Sun, 14 Aug 2011 20:51:43 +0000

From The Startup Daily: Although inspiring, this video contains no business lesson. Instead it is an example of advertising done right. Everyone I have shown this to says the same thing: “it makes me want to travel.” for a video commissioned by a travel agency, you can’t get a better emotional response than that. It’s not important [...]

Carlos Santana on Jivin’ vs. Playin’

Kirk VandenBerghe — Sun, 05 Jun 2011 22:39:09 +0000

“If you’re going to sweep the floor, sweep it better than anybody in town. And if you’re going to play the guitar, really, really, really get in it, and don’t be jivin’.” ~~ Carlos Santana

Scott Belsky: Don’t Let Your Genius Go Unnoticed

Kirk VandenBerghe — Mon, 30 May 2011 01:21:19 +0000

Particularly in the creative world, there is a stigma around self-marketing. Many of us believe that our talents should speak for themselves. On the contrary, Behance founder Scott Belsky argues that we must take it upon ourselves to make sure that others recognize our strengths.

Cha Sun Chong et al. – “Our Kindergarten Teacher”

Kirk VandenBerghe — Sat, 14 May 2011 05:45:49 +0000

People Who Find You on Facebook

Kirk VandenBerghe — Mon, 09 May 2011 22:29:28 +0000

Tom Kelley of IDEO: Do What You Love

Kirk VandenBerghe — Sun, 08 May 2011 19:29:54 +0000

First Follower: Leadership Lessons from Dancing Guy

Kirk VandenBerghe — Mon, 02 May 2011 00:05:32 +0000

“A laugh is a smile that bursts.” ~~ Mary H. Waldrip

Kirk VandenBerghe — Wed, 27 Apr 2011 01:36:00 +0000

“A laugh is a smile that bursts.” ~~ Mary H. Waldrip

HeartBeat of Kauai Software Upgrade

Kirk VandenBerghe — Sun, 24 Apr 2011 22:16:00 +0000

This week I completed a major upgrade on the WordPress and ClassiPress software that powers HeartBeat of Kauai. The work ended up taking a day and half—much longer than the four hours I had planned (so what else is new )—but it felt good to support my friend, Richard Diamond, and indirectly, the Kauai, Hawaii [...]

Freedom of Choice – John Nese of Galco’s Soda Pop Stop

Kirk VandenBerghe — Wed, 17 Nov 2010 23:59:50 +0000

I loved drinking soda pop as a kid, but stopped consuming it years ago. The health-damaging high carbs — whether from refined white sugar, high fructose corn syrup, or other junk sweeteners — along with the artificial flavors, toxic coloring, preservatives, etc. are something I choose to avoid. That said, I’m so happy I invested [...]