Digital Marketing

Nov 6, 2017

Steps To Perk Up Your SEO by Following Google's High-Quality Content

I am going to say it again and again - content is king - and in fact, Google always rewards high-quality content with better ranking positions. But just what makes content High-Quality according to Google? Let’s have a look:

The answer to this question is not now, but, it is something that is not implemented on websites often enough. Google’s style guides reveal that high-quality pages - the kind that ranks well in search are a combination of high-quality code, content, and UX (user experience.)

Here I have covered in terms of high-quality code - with ongoing updates and tweaks to ensure your website runs at its very best. The content, however, is up to you, and with these tips from the style guide, you will be sporting some impressive content in no time.

Aug 27, 2017

Evergreen Content: The POWERFUL and SUCCESSFUL Secret for SEO Blogs

How to Make Evergreen Content That Boosts Your SEO Success:

While we may hear a lot of things about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results i.e. evergreen content.

What Is Meant by Evergreen Content?

Evergreen content is content that has long-term value. It’s a page or post that users can reference for years to come because the information will always be relevant and valuable. It’s directly related to the core topics of a website and often includes:

Mar 13, 2017

Content Writing Tips: How to Write Effective Content for Landing Pages

To grab user’s attention on a landing page, we need a compelling and action-oriented copy. The following content writing tips will help to create engaging copy that can initiate valuable conversions on website landing pages.
  • Know Exactly Who You’re Talking To
If you skip this first step, all other copywriting tips won’t improve your landing page. To write the gripping article, first of all, you must first know exactly whom you are talking to.

Always define your target audience’s statistics and characteristics, so you are aware of the fact, what they want and need, and how they speak. When you have one target audience in mind, your article will be much more focused, rather than a largely undefined audience.

Feb 9, 2017

Search Engine Facilitates Easy Process to Spot & Share Real URLs from AMP Pages

Google is leaving no stone unturned to make it easier to see and share Real URL’s from AMP Pages. Well, now it is heard that Google is making a drastic change to how it displays Accelerated Mobile Pages so that users can easily analyze and share links that lead directly to publishers’ sites rather than to Google’s copy of the content.

Google has been displaying AMP content by making a copy of it effectively and depicting it from its own servers. Google says that AMP makes both faster and more secure for users. However, this has raised many eye brows and also raised few concerns with few publishers and users, who have found the system quite difficult for reaching content directly on a website.

Jan 25, 2017

Attention SEO Rock Stars! All Keywords are BRANDED Keywords

For the past few days, SEOs and PPC marketers alike have been segmenting brand campaigns and content from more generic search terms.

However, while branded keywords tend to be unicorns in PPC, which generate ridiculously high CTRs (click-through rates) (40, 50 or 60 percent) and Quality Scores (9 or 10); and the branded keywords in SEO rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys in other words, i.e. just average at best.

While branded vs. non-branded is an interesting differentiation, it’s an incomplete one as well. Even non-branded keywords can perform like brand terms when brand affinity exists. This is the reason why we have performed re-examination of our assumptions about branded vs. non-branded keywords in both paid and organic search marketing.

Aug 18, 2016

Enhance the Optimization of Websites

Search Engine optimization (SEO) is a mind game and it’s all about staying one step ahead of your opponents. One of the best possible ways to accomplish this competitive dominance is to be aware of how search engines are modifying, and adjust your content and SEO strategy before your competitors have a chance to catch up.

Many of the internet titans could do with a bit of optimization of their websites. The SEO industry is always moving, so it’s better to be aware of these evolutions. It looks like 2017 will be an interesting year for SEO, with the latest updates dominating the arena.

Get all the latest SEO updates and NEWS for 2017. Here we are providing the latest SEO strategies and techniques required for 2017.

Nov 3, 2015

Explore the Power of Facebook Advertising

Facebook Advertising probes specific business to place custom ads or content targeting audience by gender, age, interests, and location. Facebook is a unique platform which helps meet millions of expectant customers from all across the globe to boost all business goals in a quick session. Facebook advertising features most unique ways to attract millions of audience and advertise the product to the right demographics. Advertising on Facebook creates three elements for an ad which consists of title, body, and image to draw attention of the targeted audience.

Facebook Ad Images: Size and Color
Facebook Advertising Policies provides few guidelines:
·         The ad image is limited to 110 x 80 pixels
·         The ad image should be in a ratio of 4:3 (or 16:9)
·         The ad image is limited to 5 kilobytes
·         Text: 90 characters
·         Headline: 25 characters
·         Link Description: 30 characters

Facebook Page is a social networking hub that takes your business to the next level; it is a great way to connect with right people at right time. It is an easy and quick process for Facebook Advertising Perth to choose customers for its business that can be reached on any device like desktop, computer, tablet, and smartphone. You need to provide an eye of detail with eye-catchy words when designing Facebook ads and most of the ads are to be reviewed with-in 24hours.

Oct 28, 2015

Google RankBrain Algorithm Update

Google RankBrain Algorithm

The information covered below comes from three sources. First, the Bloomberg story that broke the news about RankBrain yesterday (see also our write-up of it). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where any of these sources are used, when deemed necessary, apart from general background information.

What Is RankBrain?

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

What Is Machine Learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.

What Is Artificial Intelligence?

True artificial intelligence, or AI for short, is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.

True AI exists only in science fiction novels, of course. In practice, AI is used to refer to computer systems that are designed to learn and make connections.

How’s AI different from machine learning? In terms of RankBrain, it seems to us they’re fairly synonymous. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.

So RankBrain Is The New Way Google Ranks Search Results?

No. RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.

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