Kitcatt Nohr - All Feeds (1234)

Lexus LS Launch

Thu, 16 May 2013 13:52:45 +0000

When Lexus wanted to reach a new kind of customer, we did something quite unexpected. We planted 50 orchids in a Lexus LS for a week, manipulating the cockpit environment to create the most hospitable atmosphere possible.

Emerging from recession in Europe

Fri, 10 May 2013 14:14:04 +0000

Publicis Groupe recently published some interesting research exploring how Europe will find its way out of this recession – if indeed it will ever do so. How are Europeans reacting to the recession? Who will emerge stronger, who will have been weakened? Do people fear the worst is yet to come, or can they see the light at the end of the tunnel? How do they think their countries will overcome the crisis? Which measures do Europeans view as necessary, or pointless, even counter-productive? Finally, how and to what extent are people prepared to reshape their daily lives in order to adapt to the new reality?

Cannt returns for 2013 as Camp Cannt

Thu, 09 May 2013 14:06:32 +0000

Now in its fourth fabulous year, the CANNT Festival will take place in London from the 17th to the 21st of June 2013. Founded by Simon Gill, Executive Creative Director at LBi and Laura Jordan-Bambach, Creative Director at Dare, CANNT Festival aims to bring together those industry folk who can’t make it over to the Croisette, giving them a small taste of the creative love-in of Cannes. It’s a weeklong celebration of all things creative, taking place across a wide range of London venues.

The future of digital campaigns

Wed, 24 Apr 2013 23:00:00 +0000

We talk a lot. My agency, I mean. We debate, we question, sometimes we quarrel, always trying to get to the bottom of common truths and, often, trying to turn them on their head.

Speaking in Code

Mon, 22 Apr 2013 23:00:00 +0000

At last week's 'Now / Next / Why' Contagious conference, I was struck by a session called the 'Coding Generation'. In today's digital world 'speaking in code' is no longer the preserve of spies, sleuths and school kids - it is also becoming the language of marketing.

Pricking the Big Data bubble

Sun, 21 Apr 2013 23:00:00 +0000

I wish I’d been at the Advertising Week event that Sir John Hegarty spoke at last month. The topic was Big Data, and the celebrated elder statesman of advertising creativity didn’t hold back in his attack on the industry’s latest technological wonder weapon.

Talking Inspiration - Sir Peter Bazalgette

Thu, 18 Apr 2013 14:52:58 +0000

‘Talking Inspiration’, our series of interviews exploring the power of ideas, continues with our second guest, Sir Peter Bazalgette.

Remote Control

Fri, 12 Apr 2013 23:00:00 +0000

Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers' lives or simply increase alienation, Dhrubo Paul asks.

Current Vacancies

Fri, 12 Apr 2013 11:36:04 +0000

Kitcatt Nohr Digitas is one of the UK’s leading agencies. We boast an enviable client list covering virtually every sector: John Lewis, Waitrose, Lexus, Toyota, Department of Health, Proctor & Gamble, Asus, Delta, Sky, Weightwatchers, Starbucks, NSPCC and Dogs Trust. We pride ourselves on being both creatively strong, strategically sharp and technologically adept.

Searching for our next apprentice

Fri, 05 Apr 2013 14:20:31 +0000

Creative Pioneers Challenge is a nationwide search endorsed by UK Government to find the next generation of digital natives and creative entrepreneurs.

This year's challenge offers successful applicants an opportunity into the industry via a 12 month paid apprenticeship. At the end of the apprenticeship, the apprentice will walk away with an industry-recognised qualification and the opportunity for permanent employment.

The ‘tablet explosion’ of 2013 will make us all second screeners

Mon, 25 Mar 2013 09:04:13 +0000

The ‘tablet explosion’ of 2013 will make us all second screeners. Tablet computers and hot cakes may not have much in common, but they certainly both sell at an alarming rate. According to YouGov, one tablet was sold every second in the UK last Christmas, and by August this year the number on the market is expected to more than double, from 5.87 million to 10 million. All of this means the much-discussed trend of ‘second screen’ TV viewing is fast becoming a mass-market reality. It also means now is the time to be developing applications and platforms that tap into second screen behaviours.

Understanding the why behind the want

Wed, 20 Mar 2013 00:00:00 +0000

Another month, another book about behavioural economics. In this case, Decoded by Phil Barden, formerly a top marketer at Unilever, Diageo and T-Mobile. For the two or three of you who haven’t yet come across behavioural economics, a quick update may be in order.

Talking Inspiration - Maurice Lévy

Thu, 14 Mar 2013 15:50:14 +0000

Launching this week on http://www.campaignlive.co.uk/go/talking_inspiration the video series talks to some of the best-known figures from the marketing and creative industries about their sources of inspiration. Presented by our very own CEO, Marc Nohr, the interviews explore the most personal and powerful creative influences on leaders who have enjoyed outstanding success in the business of ideas.

Social CRM doesn't exist

Thu, 28 Feb 2013 16:12:29 +0000

Social CRM doesn't exist Social CRM is seen as the new discipline du jour. But this label is creating widespread confusion, both among agencies and their clients at a time when we need clarity.

Is your brand living in a parallel universe?

Wed, 20 Feb 2013 11:06:24 +0000

Is your brand living in a parallel universe? From enhanced reality apps to 3D printing, technology is providing marketers with a baffling universe of opportunities to create new and engaging customer experiences. But how can you make sense of the rich possibilities which these innovations open up?

DigitasLBi

Thu, 07 Feb 2013 11:02:31 +0000

On Tuesday 5 February 2013, Publicis Groupe announced the merger of Digitas with the digital agency network LBi to form DigitasLBi. Whilst on a global level this presents many exciting opportunities, here at Kitcatt Nohr Digitas and DNA there are no planned changes and we are operating business as usual. We expect no disruption to the services we provide our clients. We will simply be part of a bigger network, which has more resources and greater reach around the world, called DigitasLBi.

Kitcatt Nohr Digitas Wins Dogs Trust

Mon, 04 Feb 2013 14:46:15 +0000

Kitcatt Nohr Digitas has been appointed by Dogs Trust, the largest dog welfare charity in the UK. The appointment comes at a time when all charities are facing an uphill battle for donations.

Kitcatt Nohr Digitas Wins AXA UK

Wed, 30 Jan 2013 18:13:53 +0000

AXA, the insurance and investments specialist, has appointed Kitcatt Nohr Digitas as its lead creative and digital agency in the UK. The agency will work to help AXA better utilise digital and social channels to achieve greater stand out in what is typically a low engagement sector.

Are you ready to go deeper?

Thu, 24 Jan 2013 10:22:48 +0000

The World Wide Web. Oh digital womb of information. Oh protocol structured, network driven divine alter of worship. Oh what a load of tripe. To let the raging bull into the china shop of illusion, it’s a corporate controlled space where 2.5 billion souls consume, babble like jacked up geriatrics in a bingo hall and watch consenting adults indulge in their twisted ballet of the flesh. At least that’s what I thought.

The commoditisation of technology can boost innovation

Wed, 02 Jan 2013 17:18:18 +0000

Ideas are fascinating. All human innovation starts with an idea, but ideas don’t come from thin air. We’re intelligent creatures with an incredible capacity for learning and improving things. We are armed with an instinct to see something, evaluate it, and see how it might be improved. We don’t even have to try very hard to do it. But this instinct is fed by several factors—even eureka moments don’t come about in complete isolation. Such ideas are quietly influenced by our previous experiences and learnings—sometimes our own, and more often other people’s.

Job Title : Senior Social Lead / Head of Social

Wed, 19 Dec 2012 10:59:56 +0000

See it new

Fri, 07 Dec 2012 16:34:42 +0000

On Christmas Eve, 1968, three men saw something no-one had ever seen before. Earthrise. Our planet, coming up over the horizon, seen from Apollo 8.

Kitcatt Nohr Digitas wins DMA Gold for Waitrose and Starbucks

Fri, 07 Dec 2012 12:48:49 +0000

A hugely successful customer acquisition campaign for Waitrose and the re-launch of Starbucks' loyalty programme triumphed at this year's DMA Awards ceremony.

Welcome to the land of smiles

Mon, 03 Dec 2012 11:32:47 +0000

So, the universe is expanding at an ever-increasing rate, two parents had the audacity to name their child Mitt*, and my latest verbal tapestry is being spun live and direct from Colombo, Sri Lanka – just to put your blog reading experience into some kind of context. But forget the wild beaches, lush jungle and scorching Sun. I’m surrounded by smiles. Thousands and thousands of smiles.

Love 8 Relationship

Thu, 29 Nov 2012 17:29:53 +0000

Microsoft designed Windows 8 to be the first cross-product OS (Operating System), unifying a wide range of devices – ranging from phones to tablets, PCs and televisions – and suitable for both work and play.

From insights beyond the obvious come results beyond the ordinary

Thu, 22 Nov 2012 14:03:04 +0000

In my last column, I took a self-critical look at the discipline of Planning. I asked some pretty hard questions about its role in the business of marketing communications. This time I feel compelled to issue something of a corrective: an unapologetic celebration of the role of the strategic planner in the communication process.

Creativity Count

Thu, 22 Nov 2012 13:28:57 +0000

Paul Kitcatt, Chief Creative Officer at Kitcatt Nohr Digitas, explains why agencies need to combine technical innovation with creative inspiration and asks whether brands have fully grasped the implications of the social media revolution.

Weight Watchers appoints Kitcatt Nohr Digitas to CRM account

Thu, 22 Nov 2012 11:05:23 +0000

Weight Watchers, the world’s leading provider of weight management services, has appointed Kitcatt Nohr Digitas to manage its £500k CRM account after a competitive pitch.

Does Politics Need a Re-brand?

Tue, 20 Nov 2012 17:15:32 +0000

Politics may have changed a lot in the last few years but have the political parties themselves, the brands, also moved with the times? Marc Nohr during a TV interview on the Daily Politics show discusses whether or not political parties are getting in the way of how people engage with politics.

A brave new world? What Windows 8 means for brands

Mon, 19 Nov 2012 16:56:33 +0000

Microsoft claims it will give marketers the chance to communicate with their customers "in a whole new way" - but what does Windows 8 really mean for brands? Warren Midgley from Kitcatt Nohr Digitas takes a look...

Now a Major Motion Picture

Fri, 16 Nov 2012 15:42:15 +0000

I’m waiting for the film of Fifty Shades of Grey to be announced. Now, I blush and hurriedly say, “No, not like that.” I don’t want to see it if and when it does come out. More, I’m predicting that the adaptation will happen. Maybe it will encounter a bit of controversy, but it’ll ultimately get its ‘18’ certificate from the BBFC and be a sure-fire box office success.

What are you looking at?

Fri, 09 Nov 2012 12:37:54 +0000

There was a time when Galileo Galilei turned his gaze to the heavens to search for the truth. Now human beings simply look down. But we no longer even care about finding the answers. We’re transfixed by the rectangular ego-portal nestling in our palm. The internal self has usurped the external world. The fractalisation of human consciousness has begun.

The Importance of Being Bond

Thu, 08 Nov 2012 13:24:23 +0000

Sam Mendes’ Skyfall has just become the fastest film in the UK to break £50 million in ticket receipts. It’s on course to emerge as the highest grossing film of 2012 (on these shores) and is leaving more box office records in its wake than Slavic villains.

Planners: know your limits

Thu, 01 Nov 2012 11:57:20 +0000

Agency planners have done pretty well for themselves over the last few decades. They have won the trust of clients and the respect of their industry peers. But has the rise of the planner come at too great a cost for agencies and their clients?

Goodbye Keyboard, Goodbye Remote Control

Thu, 01 Nov 2012 11:36:25 +0000

At the end of this month Microsoft will release Windows 8, a new operating system with a new user interface which will run across all platforms from phone to TV, quietly, behind this big launch two ways of interacting have been released to developers and designers, after two decades we are finally moving away from Keyboards, Mice and TV remote controls with Kinect and SmartGlass.

Sky appoints Kitcatt Nohr Digitas

Tue, 30 Oct 2012 10:35:42 +0000

Sky has added Kitcatt Nohr Digitas to its below-the-line (BTL)roster following a competitive pitch process. The roster now includes five agencies.

How to turn a preference into a passion

Thu, 25 Oct 2012 15:50:13 +0000

My Starbucks Rewards launched in early 2012 to replace the old Starbucks Card Rewards programme. We introduced a new tone of voice, new design and illustrative style, and all new email templates – to complement new rewards and milestones.

50 Shades of Failure

Tue, 16 Oct 2012 11:27:58 +0000

After a hard day spent banging out the verbal flavour for various corporate entities, it was time to return to my chamber of misery. With a Quasimodian shuffle I headed toward the concrete horror of Warren Street, unaware of the hilarity that was about to ensue.

We're hiring

Wed, 10 Oct 2012 14:58:51 +0000

Would you like to work with one of the UK's leading agencies? Then look no further. As part of the Publicis Groupe network and the London office of global integrated brand agency Digitas, Kitcatt Nohr Digitas boasts an enviable client list and a unique culture. Driven by creative intelligence and creative technology, we are open, honest and challenging and we value intelligent opinions - not egos. So if you want to be on our team click below to see our current available opportunities.

Windows 8, The Shock of the New

Wed, 03 Oct 2012 17:26:33 +0000

People hate change, but they love what’s new Every few weeks a new digital product is released and people flock to buy or upgrade, the latest iPhone suddenly making our old iPhone redundant overnight or a whole new product category such as the tablet computer which we did not need last year is now an essential tool or should I say toy.

To like or not to like? That is the limited question.

Wed, 03 Oct 2012 16:03:05 +0000

Human emotion is infinitely complex. It represents the unquantifiable, the spontaneous – the intangible. So does it have a place in today’s homogenised, ROFLing, here’s-a-pic-of-what-I’m-eating social zeitgeist?

Is this the return of USP in marketing?

Tue, 25 Sep 2012 16:54:18 +0000

Marketing is searching for its soul again. It used to be rich in the beginning. Marketing was the first planning. It was lauded as the voice of the consumer in what rapidly had become one of the most successful ways to create a successful company: management theory and practice.

Kitcatt Nohr Digitas scoops Euro Effie award for work with Asus Intel

Mon, 24 Sep 2012 13:27:57 +0000

Kitcatt Nohr Digitas, the London office of global integrated brand agency Digitas has been awarded a Euro Effie award for its In Search of Incredible campaign developed for ASUS Intel.

Who needs lunch when you've got new clothes?

Thu, 20 Sep 2012 12:33:36 +0000

Today the new Primark on Oxford Street/ Tottenham Court Road opened - and I thought it would be rude not to have a wander there at lunch time for a little look.

Follow the M-Money: How Will Shopping and Payments On Phones Change the Mobile Marketing Equation?

Thu, 20 Sep 2012 12:16:50 +0000

From showrooming to fundraising, mobile payments have had a profound effect on the marketing ecosystem. At OMMA Mobile Europe, Kitcatt Nohr Digitas' Tech Director Mo Morgan sat down with a panel of other experts to discuss the future of m-commerce and mobile marketing as a whole. Watch the video, and get more details below.

Time to unleash the tiger within?

Thu, 30 Aug 2012 18:08:29 +0000

Tough times call for tough measures. So rather than gold-plating your marketing planning process with elaborate problem-solving methodologies, now may be the time to experiment with a little constructive conflict in the workplace.

Victory at the Puma Yard

Fri, 10 Aug 2012 14:28:09 +0000

Last night we were lucky enough to witness Usain Bolt's historic victory at the Jamaican-inspired Puma Yard pop-up bar and restaurant in Shoreditch London.

London 2012 reminds us why Britain is 'Great'

Mon, 06 Aug 2012 15:14:14 +0000

Last Friday I sat down to watch the opening ceremony, with a big glass of wine and a lavish dinner of chicken nuggets, chips and beans (dinner of champions), not really knowing what to expect. I have been a fan of Danny Boyle's work for years, lusting over Leo in The Beach, declaring Slumdog Millionaire as one of my top 10 fave films and feeling a bit sick watching 127 hours... but the Olympic opening ceremony, could he really pull this off? I remember watching the Beijing closing ceremony 4 years ago and thinking there is no way we can top this in 2012.... how wrong was I.

What’s the big idea behind the your brand's story?

Tue, 31 Jul 2012 14:16:49 +0000

Social media has brought the concept of brand story-telling into the limelight once again. But are the stories you’re telling big enough to capture your audience’s imagination?

How to turn dreams into reality

Thu, 19 Jul 2012 16:14:25 +0000

What if you could capture the vivid childhood dreams of the world’s top footballers and transform them into a fluid story that unfolds before your very eyes? We did just that for PUMA with the DREAMCATCHER series of films, launched during the 2012 UEFA European Football Championship.

How to avoid the Social Media Ambush

Wed, 18 Jul 2012 16:50:47 +0000

In the immortal words of Richard Saul Wurman, creator of TED conferences, we are currently living in the ‘age of also’. Just one of the signs of this age is the pre-occupation with facebook that is rife at the moment amongst brands. However, the ‘age of also’ is at the same time the 'age of also-ran’. With this in mind there are dangers involved with implementing a facebook page. If you’re not careful, it can be an ambush. An ambush into which so many have already walked, leaving a myriad of brands languishing with a few thousand fans and a handful of comments.

QR Here To Stay?

Wed, 11 Jul 2012 14:47:11 +0000

QR codes are turning up everywhere. The premise is simple: these two-dimensional barcodes offer a way to transfer data directly from print media to a device as a smartphone. The design of such devices is a ceaseless battle between size, performance and usability, so it’d be reasonable to assume that anything easing the input of data must be a good thing. But QR codes also have their detractors who state, or perhaps plea, that they’re a marketing fad. So are QR codes here to stay, or are they soon to be superseded?

My 90 mins with Cesc Fabregas

Fri, 29 Jun 2012 14:39:38 +0000

I have to admit it, meeting ones hero is a nerve wracking experience. “Squeaky bum time” is, I think, the official footballing term. What would he be like in person? Would he be friendly? Would he be late? He’d just played for Barcelona in the Champions league the night before and picked up a knock, so would he turn up at all?

What if consumers stop giving their personal information away and start selling it instead?

Tue, 19 Jun 2012 14:29:03 +0000

We live in a so-called information economy. But evidence suggests that contrary to received wisdom, consumers aren’t getting any more willing to share their personal data. Last week’s LinkedIn password scare can only accelerate the trend. The solution for marketers may be a radical one.

The Alternative Reality of a Dark Knight

Fri, 15 Jun 2012 10:57:01 +0000

With the marketing campaign well underway for the imminent release of the latest Batman movie The Dark Knight Rises, Senior Creative Jamie Readon looks back at the promotion for the film’s predecessor, The Dark Knight.

Kitcatt Nohr Digitas Celebrates Creative London with interactive game for CANNT Festival 2012

Wed, 13 Jun 2012 15:58:05 +0000

Between 18th-22nd June many of the world’s creative agencies and brands will be gathering on the sunny beaches of Cannes for the International Cannes Lions advertising festival. But for those who can’t make it to Cannes some of the UK’s best creative agencies have got together to host CANNT Festival to showcase and reward the best creative talent in the UK.

Waste Not Want Not: Learnings from TED salon

Wed, 23 May 2012 11:39:40 +0000

I was lucky enough to receive an invitation to the TED Salon at the Unicorn Theatre on 10th May, and I wanted to share some of the ideas I heard about there.

Can facebook really put its money where its data is?

Fri, 18 May 2012 17:21:57 +0000

The facebook IPO launched today at $38 per share, making it the biggest Tech IPO ever. There's little doubt that all this IPO funding will be supporting a big push into Google territory - search and particularly mobile - but the interesting question is how the requirement to make money for its shareholders impacts Facebook.

How can UK agencies rediscover winning ways at Cannes?

Mon, 14 May 2012 16:57:23 +0000

In spring a young man’s fancy lightly turns to thoughts of Cannes. And with the annual creative carnival on the Cote d’Azur only a couple of weeks away, this seems a perfect time to muse on what we might see there.

The mobile web is with us – and it's here to stay

Wed, 09 May 2012 13:03:39 +0000

More than one in every ten visits to websites now comes from a smartphone. according to new research by Latitude Digital Marketing. If you are the sort of person who likes detail, it's 11.5% to be precise. And how much growth is that, I hear you ask. Why, it's a 202% increase year on year in mobile web traffic. And that's a sensational figure.

In praise of the peripheral visionary

Tue, 08 May 2012 11:44:00 +0000

The work of a long-dead ad genius is a reminder that radical innovation rarely comes from workshops and away-days.

How to inspire people

Tue, 17 Apr 2012 10:59:52 +0000

A book token has never been the most inspiring present anyone ever received. Until now.

WhipCar appoints Kitcatt Nohr Digitas to integrated advertising business

Mon, 16 Apr 2012 18:36:24 +0000

WhipCar, the first ever neighbour-to-neighbour car rental service when it launched two years ago, has appointed Kitcatt Nohr Digitas to its integrated advertising business. The first activity, which marks the brand’s second birthday, launches this week.

Facebook and Instagram: If you can't beat them, buy them

Tue, 10 Apr 2012 14:48:27 +0000

You're in your bank manager's office. You need some cash to buy a business. It has 13 staff and no revenue. Nor does it look like it has any means of generating any money. What's a fair price? Your bank manager might suggest that a pound could be in the right ball park. But, if you're Mark Zuckerberg, then $500 million would be the answer.

Spare a thought for thought

Wed, 04 Apr 2012 12:45:39 +0000

A new book on how we think offers fresh insight into the way consumers process marketing messages.

Waitrose launches personalised campaign to help myWaitrose members enjoy more of what they love this Easter

Wed, 04 Apr 2012 10:19:14 +0000

Waitrose and Kitcatt Nohr Digitas are launching a personalised Easter direct marketing campaign for myWaitrose members. The campaign rolls out this week.

Asus Intel "In Search of Incredible" campaign wins Intel Marketing Innovation Award

Tue, 03 Apr 2012 12:57:04 +0000

The Asus Intel "In Search of Incredible" campaign, created by Kitcatt Nohr Digitas, has won an Intel Marketing Innovation Award.

How to make love last

Tue, 03 Apr 2012 12:44:43 +0000

Loyalty – so often talked about, so little understood. Some people think you can get it from your customers through a scheme. And that you can measure it in points. Not Waitrose.

How to be incredible

Tue, 03 Apr 2012 12:26:00 +0000

Asus make computers. Not a lot of people know that. What is more, Asus make computers that are small, fast, powerful, and have audio and graphics capabilities that should make them the choice for creative professionals – who currently don’t see beyond Apple.

How many brands are on Facebook?

Mon, 26 Mar 2012 11:56:10 +0000

How many brands are on Facebook? One.

Visit Wales 'We Want Piers Bramhall' campaign wins Gold at CIMTIG Travel Marketing Awards

Fri, 23 Mar 2012 08:52:49 +0000

The Visit Wales ‘We Want Piers Bramhall’ campaign, created by W+K London and Kitcatt Nohr Digitas, picked up a Gold award in the Integrated Campaign of the Year (up to £1,000,000) category at the CIMTIG Travel Marketing Awards last night.

PUMA appoints Kitcatt Nohr Digitas to global Teamsport social media business

Thu, 22 Mar 2012 10:12:26 +0000

Leading sports lifestyle brand PUMA has appointed integrated agency Kitcatt Nohr Digitas to its global Teamsport social media business. The appointment follows a competitive pitch.

Kitcatt Nohr Digitas signs up to Creative Pioneers Challenge

Tue, 20 Mar 2012 10:24:56 +0000

Kitcatt Nohr Digitas is one of 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast-track 300 young people into employment in the UK.

RNIB launches "Once Upon A Time" TV campaign

Thu, 15 Mar 2012 11:31:05 +0000

RNIB, the charity that supports blind and partially sighted people, is to launch a television appeal, inspired by a letter written by a 12 year old girl about its Talking Book Service. The campaign was created by Kitcatt Nohr Digitas, and rolls out this week.

The ultimate one-to-one marketing

Wed, 14 Mar 2012 11:48:05 +0000

Your name. Companies are always using it in emails, letters and 'personalised' marketing. Funny that they pretend to know you so well through their communications - but forget all about that face to face.

Paul Kitcatt appears on the BBC’s Daily Politics

Fri, 09 Mar 2012 15:58:59 +0000

Chief Creative Officer, Paul Kitcatt, was interviewed by Andrew Neil on the BBC’s Daily Politics show today.

Social notworking?

Fri, 02 Mar 2012 14:24:15 +0000

I was bewildered by the news that Zynga is planning to break away from Facebook and launch a new "platform" for games called Zynga.com. It looks like a fairly random step for a company that gains the vast majority of its income from people who play things like FarmVille on Facebook (and which account for 12p in every £1 Facebook makes in revenue.).

Putting the industry into the creative industries

Mon, 27 Feb 2012 10:42:45 +0000

Britain is seeking to re-balance its economy in the wake of the financial crash, and the creative industries are seen as a key part of the solution. But is the prognosis for the creative industries as rosy as some would have us believe? And if not, what can be done about it?

This little piggy said “Slow down”

Fri, 24 Feb 2012 17:00:03 +0000

My wife broke her toe a few weeks ago. It’s been an absolute nightmare. We spent the day in A&E waiting for the x-ray to tell us it was a spiral fracture and she’d be out of action for 6-8 weeks.

Nationwide launches campaign positioning the new Select Credit Card as “the only credit card you need”

Thu, 16 Feb 2012 10:56:45 +0000

Nationwide and Kitcatt Nohr Digitas have launched a campaign to promote the new Select Credit Card, Nationwide’s best ever credit card offer.

Be Mo's Valentine?

Tue, 14 Feb 2012 10:20:06 +0000

Roses are red, Violets are blue, Mo has a message of quality, peace and love for you...

Digitas boosts content offering with appointment of Olivia Yabsley

Thu, 02 Feb 2012 10:53:56 +0000

Digitas has boosted its content offering with the appointment of Olivia Yabsley as Vice President, Brand Content.

The world is coming to where you are

Wed, 01 Feb 2012 18:01:53 +0000

I saw this week that the Guardian is now getting one million hits a day on its Facebook site, that there is now a Coke dispenser that actually works by using Google Wallet through an NFC-enabled smartphone, that cab drivers in New York are now accepting credit cards through smartphone technology, that New Look increased web sales by 500% by making their site work better on mobile. And of course, you've been able to manage your flights on Delta, book your table at Pizza Express (and pay for the pizza) through apps for ages now.

Stop squeezing the middle

Fri, 27 Jan 2012 12:16:04 +0000

All too often it’s middle managers who are the first victims of marketing department cost-cutting. But according to recent evidence, thinning-out your middle management layer can be a dangerously short-sighted move.

So why is everyone talking about HTML5?

Tue, 24 Jan 2012 15:34:19 +0000

Ask a Flash Designer what they do for a living and there’s a good chance they will no longer say Flash Designer. They are more likely to reel off a range of different skills, most of which have probably been acquired over the past two years. Because even Adobe now acknowledges that the future is not really about Flash.

A useful idea

Mon, 23 Jan 2012 18:56:27 +0000

According to the latest estimates, there are 10 billion paper business cards in circulation in the world. That is a) more than one for all of the people currently struggling to find a space to live on our crowded planet and b) a total waste of money/resources/time. (At roughly a millimetre thick, I reckon 10 billion cards would stretch from my desk to the edge of space.)

Digitas names Simon Calvert as Global Head of Strategic Planning

Thu, 19 Jan 2012 12:49:30 +0000

Digitas has announced the appointment of Simon Calvert, formerly of Draftfcb, to lead worldwide strategic planning. Calvert will serve as Worldwide Head of Strategic Planning and will report to Mark Beeching, Worldwide Chief Creative and Strategy Officer for Digitas. He started the role earlier this month and will be based in London.

Marc Nohr to speak about Silicon Valley trip at IPA 44 Club event

Mon, 16 Jan 2012 15:41:45 +0000

Marc Nohr, Chief Executive Officer at Kitcatt Nohr Digitas, will be speaking at the IPA 44 Club event Silicon Valley meets Silicon Roundabout, taking place on January 24th.

One in the eye for behavioural economics?

Wed, 11 Jan 2012 11:41:41 +0000

News just in: the application of behavioural economics to social change doesn’t always work.

Kitcatt Nohr Digitas named as London's Integrated Agency of the Year

Thu, 05 Jan 2012 16:26:43 +0000

Kitcatt Nohr Digitas has been named as London Integrated Agency of the Year by The Drum magazine in its annual New Year’s Honours List.

The Chinese revolution

Fri, 16 Dec 2011 16:38:55 +0000

One in four of every social networkers on earth is in the People's Republic of China.

Waitrose sends Christmas thank you to myWaitrose members

Thu, 15 Dec 2011 00:00:00 +0000

Waitrose and Kitcatt Nohr Digitas are sending myWaitrose members a Christmas card to say thank you for their loyalty.

In technology we trust. Too much?

Fri, 09 Dec 2011 17:15:02 +0000

I’ve just finished working on a project with a multi talented superstar. He’s got turned out feet and turned out toes and a poisonous wart on the end of his nose!

Kitcatt Nohr Digitas picks up Gold for Best Use of Copy at DMA Awards

Thu, 08 Dec 2011 17:25:33 +0000

Kitcatt Nohr Digitas was awarded Gold for Best Use of Copy at the DMA Awards last night. The agency won the award for its WaterAid “Diarrhoea” TV ad.

The science of sharing

Tue, 29 Nov 2011 18:54:20 +0000

Beyond have just released the results of their research into social consumers in the UK. The highlights are, the more you share, the more valuable you are to a brand. So pay attention, all you brands out there, because you only need to push at the open doors to get your content out there. Which is sort of common sense, isn't it? But no less valuable for that.

Sav Evangelou wins debate at IPA 6 One D event

Tue, 29 Nov 2011 18:27:23 +0000

Sav Evangelou, Executive Creative Director, International at Kitcatt Nohr Digitas, triumphed at the IPA’s 6 One D debate on creativity in direct marketing last night after presenting a campaign promoting the Romanian chocolate brand Rom.

What can we learn from Silicon Valley and Hollywood?

Thu, 24 Nov 2011 19:24:32 +0000

Let me start by getting something straight. One of my colleagues put it to me that this IPA trip was arguably “a jolly” for agency leaders in California. I refuted the accusation then and I will again today. There was nothing arguable about it. It was a jolly. In fact jolly was not the word, it was incredible.

Brand Miliband

Thu, 24 Nov 2011 19:15:49 +0000

In November 2011, Marc Nohr was invited to appear on the BBC Two show Daily Politics.

Fun, attractive, and best of all, available

Wed, 23 Nov 2011 16:28:16 +0000

What do this year’s IPA Effectiveness Awards finalists tell us about what advertising can do for brands?

SOLOMO

Wed, 23 Nov 2011 14:02:31 +0000

Those clever folks at Nielsen have created a graphic overview of the data that matters in the growing worlds of social, mobile and local marketing.