Kitcatt Nohr - All Feeds (1234)

Putting the industry into the creative industries

Mon, 27 Feb 2012 10:42:45 +0000

Britain is seeking to re-balance its economy in the wake of the financial crash, and the creative industries are seen as a key part of the solution. But is the prognosis for the creative industries as rosy as some would have us believe? And if not, what can be done about it?

This little piggy said “Slow down”

Fri, 24 Feb 2012 17:00:03 +0000

My wife broke her toe a few weeks ago. It’s been an absolute nightmare. We spent the day in A&E waiting for the x-ray to tell us it was a spiral fracture and she’d be out of action for 6-8 weeks.

Nationwide launches campaign positioning the new Select Credit Card as “the only credit card you need”

Thu, 16 Feb 2012 10:56:45 +0000

Nationwide and Kitcatt Nohr Digitas have launched a campaign to promote the new Select Credit Card, Nationwide’s best ever credit card offer.

Be Mo's Valentine?

Tue, 14 Feb 2012 10:20:06 +0000

Roses are red, Violets are blue, Mo has a message of quality, peace and love for you...

Digitas boosts content offering with appointment of Olivia Yabsley

Thu, 02 Feb 2012 10:53:56 +0000

Digitas has boosted its content offering with the appointment of Olivia Yabsley as Vice President, Brand Content.

The world is coming to where you are

Wed, 01 Feb 2012 18:01:53 +0000

I saw this week that the Guardian is now getting one million hits a day on its Facebook site, that there is now a Coke dispenser that actually works by using Google Wallet through an NFC-enabled smartphone, that cab drivers in New York are now accepting credit cards through smartphone technology, that New Look increased web sales by 500% by making their site work better on mobile. And of course, you've been able to manage your flights on Delta, book your table at Pizza Express (and pay for the pizza) through apps for ages now.

Stop squeezing the middle

Fri, 27 Jan 2012 12:16:04 +0000

All too often it’s middle managers who are the first victims of marketing department cost-cutting. But according to recent evidence, thinning-out your middle management layer can be a dangerously short-sighted move.

So why is everyone talking about HTML5?

Tue, 24 Jan 2012 15:34:19 +0000

Ask a Flash Designer what they do for a living and there’s a good chance they will no longer say Flash Designer. They are more likely to reel off a range of different skills, most of which have probably been acquired over the past two years. Because even Adobe now acknowledges that the future is not really about Flash.

A useful idea

Mon, 23 Jan 2012 18:56:27 +0000

According to the latest estimates, there are 10 billion paper business cards in circulation in the world. That is a) more than one for all of the people currently struggling to find a space to live on our crowded planet and b) a total waste of money/resources/time. (At roughly a millimetre thick, I reckon 10 billion cards would stretch from my desk to the edge of space.)

Digitas names Simon Calvert as Global Head of Strategic Planning

Thu, 19 Jan 2012 12:49:30 +0000

Digitas has announced the appointment of Simon Calvert, formerly of Draftfcb, to lead worldwide strategic planning. Calvert will serve as Worldwide Head of Strategic Planning and will report to Mark Beeching, Worldwide Chief Creative and Strategy Officer for Digitas. He started the role earlier this month and will be based in London.

Marc Nohr to speak about Silicon Valley trip at IPA 44 Club event

Mon, 16 Jan 2012 15:41:45 +0000

Marc Nohr, Chief Executive Officer at Kitcatt Nohr Digitas, will be speaking at the IPA 44 Club event Silicon Valley meets Silicon Roundabout, taking place on January 24th.

One in the eye for behavioural economics?

Wed, 11 Jan 2012 11:41:41 +0000

News just in: the application of behavioural economics to social change doesn’t always work.

Kitcatt Nohr Digitas named as London's Integrated Agency of the Year

Thu, 05 Jan 2012 16:26:43 +0000

Kitcatt Nohr Digitas has been named as London Integrated Agency of the Year by The Drum magazine in its annual New Year’s Honours List.

The Chinese revolution

Fri, 16 Dec 2011 16:38:55 +0000

One in four of every social networkers on earth is in the People's Republic of China.

Waitrose sends Christmas thank you to myWaitrose members

Thu, 15 Dec 2011 00:00:00 +0000

Waitrose and Kitcatt Nohr Digitas are sending myWaitrose members a Christmas card to say thank you for their loyalty.

In technology we trust. Too much?

Fri, 09 Dec 2011 17:15:02 +0000

I’ve just finished working on a project with a multi talented superstar. He’s got turned out feet and turned out toes and a poisonous wart on the end of his nose!

Kitcatt Nohr Digitas picks up Gold for Best Use of Copy at DMA Awards

Thu, 08 Dec 2011 17:25:33 +0000

Kitcatt Nohr Digitas was awarded Gold for Best Use of Copy at the DMA Awards last night. The agency won the award for its WaterAid “Diarrhoea” TV ad.

The science of sharing

Tue, 29 Nov 2011 18:54:20 +0000

Beyond have just released the results of their research into social consumers in the UK. The highlights are, the more you share, the more valuable you are to a brand. So pay attention, all you brands out there, because you only need to push at the open doors to get your content out there. Which is sort of common sense, isn't it? But no less valuable for that.

Sav Evangelou wins debate at IPA 6 One D event

Tue, 29 Nov 2011 18:27:23 +0000

Sav Evangelou, Executive Creative Director, International at Kitcatt Nohr Digitas, triumphed at the IPA’s 6 One D debate on creativity in direct marketing last night after presenting a campaign promoting the Romanian chocolate brand Rom.

What can we learn from Silicon Valley and Hollywood?

Thu, 24 Nov 2011 19:24:32 +0000

Let me start by getting something straight. One of my colleagues put it to me that this IPA trip was arguably “a jolly” for agency leaders in California. I refuted the accusation then and I will again today. There was nothing arguable about it. It was a jolly. In fact jolly was not the word, it was incredible.

Brand Miliband

Thu, 24 Nov 2011 19:15:49 +0000

In November 2011, Marc Nohr was invited to appear on the BBC Two show Daily Politics.

Fun, attractive, and best of all, available

Wed, 23 Nov 2011 16:28:16 +0000

What do this year’s IPA Effectiveness Awards finalists tell us about what advertising can do for brands?

SOLOMO

Wed, 23 Nov 2011 14:02:31 +0000

Those clever folks at Nielsen have created a graphic overview of the data that matters in the growing worlds of social, mobile and local marketing.

Marc Nohr appears on the BBC's Daily Politics

Wed, 23 Nov 2011 10:53:13 +0000

Marc Nohr, Chief Executive Officer at Kitcatt Nohr Digitas, appeared on the BBC Two show Daily Politics yesterday.

Information is beautiful

Tue, 22 Nov 2011 14:36:08 +0000

I came across this tool a week or two ago, and was amazed. It has all the events of one larger movement, The Arab Spring, catalogued in an interactive scrolling timeline, from December 2010 to the present day.

Lies, Damn Lies. And statistics.

Fri, 18 Nov 2011 15:15:58 +0000

At last, new research to show what the ‘average’ Facebook user does every day on the world’s biggest social network.

Nationwide launches campaign to support Simply Rewards

Wed, 16 Nov 2011 10:31:01 +0000

Nationwide and Kitcatt Nohr Digitas have launched a campaign to promote Simply Rewards, a new range of discounts on major brands offered to Nationwide’s credit and debit card customers.

Reclaiming the ‘C’ word

Mon, 14 Nov 2011 18:21:48 +0000

Our industry loves a buzzword, and the latest one bouncing around is this seven-letter beauty: "CONTENT".

The three bitter pills we must take to regain trust

Fri, 11 Nov 2011 00:00:00 +0000

There’s probably no greater issue in marketing right now than the phenomenon of ‘the trust deficit’. It crops up in every client meeting I attend, and every focus group I listen to.

The hunt for the red herring

Wed, 09 Nov 2011 18:15:01 +0000

Attempts to prove the effectiveness of social media are focusing on creating new metrics and evaluation frameworks. The answer lies elsewhere: in tracking the activity between platforms better.

National Book Tokens launches integrated campaign

Wed, 09 Nov 2011 16:26:13 +0000

National Book Tokens, the multi-retailer gift voucher/card scheme, is launching a cinema commercial as part of a multimedia campaign to promote their gift cards as an inspiring gift choice in the run-up to Christmas. The campaign features the children’s book character The Gruffalo, and was created by Kitcatt Nohr Digitas.

Marc Nohr amongst UK agency chiefs seeking better connections with Silicon Valley and Hollywood

Mon, 07 Nov 2011 09:59:58 +0000

Marc Nohr, CEO of Kitcatt Nohr Digitas, is one of fourteen UK advertising and marketing agency chiefs participating in an inspirational study tour of the West Coast of the USA from the 7th November.

Has video killed the DM pack?

Fri, 28 Oct 2011 10:55:10 +0000

I’ve worked as an Art Director in direct marketing for the past 15 years, raising awareness and quite a few quid for causes that help children, old people, blind and disabled people, dogs, birds and all manner of exotic wildlife around the world.

Waitrose expands scheme for loyal customers with launch of myWaitrose card

Tue, 25 Oct 2011 09:55:50 +0000

Waitrose and Kitcatt Nohr Digitas are expanding the supermarket’s myWaitrose scheme to give more recognition and rewards to loyal customers.

ASUS and Intel launch global “In Search of Incredible” campaign

Fri, 14 Oct 2011 14:06:26 +0000

Kitcatt Nohr Digitas has launched a major global campaign for ASUS, in partnership with Intel Corporation. The campaign, “In Search of Incredible,” includes films directed by acclaimed Senna director Asif Kapadia, and starring American musician, filmmaker and philanthropist Jason Mraz.

Kitcatt Nohr Digitas wins two silver DMA International ECHO Awards

Fri, 07 Oct 2011 12:54:36 +0000

Kitcatt Nohr Digitas has won two silver DMA International ECHO Awards, for its work on WaterAid and Snickers.

Real brands need real customers

Fri, 30 Sep 2011 23:00:00 +0000

Have we once again entered a period of collective madness?

Kitcatt Nohr Digitas account handler joins IPA Shadow Forum

Fri, 30 Sep 2011 11:25:55 +0000

Flic Theobald, an Account Manager at Kitcatt Nohr Digitas, has been named as one of the members of the new IPA Shadow Forum.

Nationwide appoints Kitcatt Nohr Digitas

Thu, 29 Sep 2011 12:00:02 +0000

Nationwide Building Society has appointed Kitcatt Nohr Digitas to its direct marketing business.

Waitrose launches campaign to promote new Canary Wharf shop

Thu, 29 Sep 2011 11:52:44 +0000

Kitcatt Nohr Digitas is launching a campaign for Waitrose, promoting the launch of the newly refurbished Canary Wharf shop: Waitrose Food, Fashion and Home. The campaign rolls out this month.

Paul Kitcatt to speak at 6 One D

Mon, 26 Sep 2011 17:14:41 +0000

Paul Kitcatt, Chief Creative Officer at Kitcatt Nohr Digitas, will be one of a panel of six of London’s best creative directors speaking about creativity in direct marketing at 6 One D.

What matters more: advertising or customer service?

Fri, 23 Sep 2011 17:50:21 +0000

Apple were recently declared leaders in customer service in the US for a record eighth year, according to the American Customer Satisfaction Index (ACSI). With a score of 87 out of a possible 100 marks, Apple stands a clear 9 points ahead of its nearest rival. And rain falls downwards, you might say.

How to lose friends and alienate people

Tue, 20 Sep 2011 23:00:00 +0000

Like every obsessive tech nerd, I was right in the front of the line to get my Google+ invite – hoping to the Lord of the Rings that the seed of Google would finally speak the truth, instead of another four letter Google disappointment.

What I did on my holidays

Tue, 20 Sep 2011 08:45:11 +0000

Evening fell, people drifted from the pool and the beer started flowing. I found myself in conversation with a German called Lutz

ASUS and Intel appoint Kitcatt Nohr Digitas to global launch brief

Thu, 01 Sep 2011 10:40:45 +0000

The world’s top consumer notebook vendor ASUS, in partnership with technology company Intel, has appointed Kitcatt Nohr Digitas to the global launch of the ASUS N Series Multimedia notebook in 17 countries. Kitcatt Nohr Digitas was appointed following a competitive pitch.

If you can’t be handsome, be handy

Wed, 31 Aug 2011 23:00:00 +0000

I’ve just returned from a short fact-finding trip to New York. As the plane climbed out of JFK, I sank back into the shareholder-friendly luxury of my Premium Economy seat and mulled over what I’d seen, heard and learnt.

Instagram: creative uses by brands

Wed, 10 Aug 2011 18:12:48 +0000

Over the last few months, Instagram, the free photo-sharing app, has become something of a phenomenon.

Kitcatt Nohr Digitas and W+K London launch ‘We Want Piers Bramhall’ campaign for Visit Wales

Wed, 10 Aug 2011 14:50:08 +0000

Visit Wales has launched a new campaign ‘We Want Piers Bramhall’ to encourage people to take their holidays in Wales. The campaign was created by W+K London, with direct and digital elements created by Kitcatt Nohr Digitas.

Kitcatt Nohr Digitas nominated for two DMA International ECHO Awards

Mon, 01 Aug 2011 15:02:17 +0000

Kitcatt Nohr Digitas has received two nominations for the DMA International ECHO Awards, for its work on WaterAid and Snickers.

Not just another Facebook Fan Page how-to

Mon, 01 Aug 2011 11:38:18 +0000

One of the most important aspects of Facebook, which is rarely discussed among the social media Twitterati, is the actual design of the Facebook Page; the dimensions available and how to think about using that space creatively.

Beware the sausage man

Sun, 31 Jul 2011 23:00:00 +0000

Something strange has been happening this summer. And I don’t just mean with the weather. Or last week’s spontaneous street parties.

Social media and The Apprentice

Fri, 22 Jul 2011 10:17:49 +0000

The Apprentice, like Dragon’s Den is always popular among Twitter users, with a thriving back channel of conversation during every airing of the programme. You can see from the Sysomos chart below the dramatic increase in conversations on Wednesdays and then during the final on Sunday evening.

What else did I learn at Cannes?

Fri, 15 Jul 2011 14:32:24 +0000

This year, it seems that the predominant taste on the British sunloungers on the beaches at Cannes is that of sour grapes. Unimpressed that the rest of the world remained largely unimpressed by the best of British, our advertising community has responded by saying that it never wanted to play anyway. My favourite comment came from a UK guru (I won't embarrass him but he has what my granny used to describe as 'a lovely head of hair'. He was moved to complain that much of the work from outside the UK was a little 'crude', and that our own product was so subtle that Johnny Foreigner would never get it. I'm sorry, but I just don't buy that. Much of the work I saw at Cannes was very sophisticated indeed. And built around some wonderful ideas.

Time to ditch the matching luggage?

Thu, 14 Jul 2011 17:46:36 +0000

In the marketing village, the thing we call ‘integration’ has been a hot topic of debate for at least a decade now. Despite this, there still seems little agreement over how best to plan campaigns across the multitude of marketing disciplines at our disposal.

Samsung appoints Kitcatt Nohr Digitas to Olympic Games digital hub brief

Thu, 14 Jul 2011 09:36:43 +0000

Samsung Electronics, a market leader in consumer electronics, has appointed integrated agency Kitcatt Nohr Digitas to create the global digital hub for all its Olympic Games activity.

The end of the world as we know it?

Thu, 07 Jul 2011 23:00:00 +0000

Closing the News of the World has brought out the best in the sub-editors of the surviving papers. ‘Hacked to Death’ screams this morning’s Mirror. ‘Paper That Died of Shame’ smirks the Mail. ‘Goodbye Cruel World’ in the Telegraph is my particular favourite.

Kitcatt Nohr Digitas shortlisted for three Blades Awards

Mon, 27 Jun 2011 15:12:09 +0000

Kitcatt Nohr Digitas has been nominated for three Blades Awards, for its work for WaterAid, Lexus and National Book Tokens.

What did I learn at Cannes?

Tue, 21 Jun 2011 14:14:09 +0000

Brief, expressionistic outlines of some of the things that struck me when judging at Cannes this year. I'll write some more about them all soon, including in Campaign next week. Everything is direct We live in a world where every communication seems to want to start a dialogue with customers or prospects. It doesn't matter if it's Old Spice Guy answering questions on YouTube, or Tesco opening virtual shops on the Seoul underground, everybody's talking to everybody. And all their interlocutors are answering back. Direct is everything All advertisers are trying to find ways to measure the response their work is generating: some of them are selling stuff, some of them are soliciting donations, some of them are sending people on an amazing journey. All of them are counting, analysing, learning, improving.

Is research stuck in a rut?

Mon, 13 Jun 2011 23:00:00 +0000

As time goes by, and my nasal hair proliferates, the more disenchanted I become with the way in which marketers are using focus groups.

Digitas hosts The NewFront

Thu, 09 Jun 2011 10:27:40 +0000

The NewFront, hosted by Digitas, takes place in New York today. Now in its fourth year, The NewFront is an industry-leading event which brings together content creators, distributors, Hollywood talent and marketers to come together to discuss, debate, and anticipate what's next in the content marketplace. This year, Digitas plans to showcase content and innovations ranging from web series to technology platforms.

'It just works'

Tue, 07 Jun 2011 11:00:57 +0000

It may have escaped your attention, but Apple did something significant yesterday. It admitted that MobileMe wasn't very good. Actually, Steve Jobs went further than that. He described it as 'not our finest hour.' But did that put Apple off? Did it 'eckers like. Which is the reason for the other significant thing they did yesterday: launching iCloud.

Is CRM dead and being replaced with 'CMR'?

Fri, 03 Jun 2011 12:00:55 +0000

Everything seems to be dying these days: print, TV, banners, destination web, creativity… And Kurt Cobain is already dead.

Are you a Valery or a Fry?

Thu, 02 Jun 2011 16:00:03 +0000

It was the French symbolist poet Paul Valery who remarked that he could never consider writing a novel because he could not conceive of writing something as arbitrary as 'the marchioness went out at five o'clock'. I don't know about you, but that's how I feel about Facebook and Twitter. I find changing my status on Facebook, or tweeting at all, among the most arbitrary things on earth.

Wallpaper made on the iPhone

Wed, 25 May 2011 14:00:28 +0000

Textile designer Ella Doran has just released a range of wallpapers with a difference. It features an image taken on an iPhone. As she explains 'Normally with photographic prints, it's all about the sharpness of the image. With this one it's about the blurriness created by the iPhone.' It's a brave move in an industry obsessed with high-definition resolution. You can judge the outcome yourself at Clerkenwell Design Week for the next couple of days.

The changing nature of targeting: from 1-2-1, to many-2-1

Fri, 20 May 2011 14:22:50 +0000

The more I thought about social media, the more it has become obvious that there is another shift afoot, this time related to targeting.

VivaKi launches VivaKi Social Hub in the UK

Thu, 19 May 2011 13:29:32 +0000

VivaKi, the strategic entity created by Publicis Groupe to leverage the combined scale of its media and digital operations, today launched a new initiative – the VivaKi Social Hub – with a mission to aggregate the social media expertise and scale of its four UK agencies. This is Vivaki’s second significant social media announcement of 2011, following the recent appointment of former Edelman executive Michael Wiley as Chief Social Officer.

Kitcatt Nohr is now Kitcatt Nohr Digitas

Mon, 16 May 2011 19:41:07 +0000

Kitcatt Nohr has merged with the world’s largest digital marketing network, Digitas, in the UK. The merger has formed a new agency, Kitcatt Nohr Digitas.

The future of computing?

Thu, 12 May 2011 13:04:35 +0000

In the week when Google announced that it was about to launch Chrome laptops, I found an infographic that seems tremendously appropriate.

Waitrose reveals its first ever crowd-sourced product

Wed, 11 May 2011 09:08:19 +0000

Supermarket Waitrose is launching its first ever crowd-sourced product, a dessert called Seriously Chocolatey Rose-Infused Chocolate Ganache, following an 8-month process which saw hundreds of customers submit their recipe ideas.

How to achieve great things

Fri, 06 May 2011 13:55:32 +0000

Obviously, one doesn't achieve great things in a haphazard way. It takes organisation. More precisely, it takes a list. This is the list that Benjamin Franklin gave himself every day. Perhaps we should give it a try ourselves.

Operation Osama Bin Laden Tweet by Tweet

Thu, 05 May 2011 14:12:11 +0000

I just found this amazing infographic of Operation Bin Laden broken down by timeline and tweet by tweet. Amazing.

Keep on trucking

Thu, 05 May 2011 10:30:04 +0000

Two events have given me particular pause for thought in the last month. The first was tragic. The second was rather more welcome. Both have prompted me to think further about the nature of innovation.

Important (relatively)

Thu, 05 May 2011 09:39:52 +0000

Our friends at We Are Social have carried out a super-speedy analysis of how Twitter reacted to the news of Osama bin Laden's death. Not surprisingly, it all got very busy, as this graphic shows, with more than 5,000 tweets a second. That's a lot of tweets, but not as many as on New Year's Eve in Japan last year. I wonder what that makes you think about social media...

Kitcatt Nohr Digitas appoints Tracey Barber as part of new management lineup

Thu, 05 May 2011 09:32:40 +0000

Kitcatt Nohr Digitas has appointed EHS 4D Group’s Tracey Barber as its first Marketing Director. Barber is part of the new management line-up for Kitcatt Nohr Digitas, which was formed following the merger of integrated agency Kitcatt Nohr and digital agency Digitas London in March this year.

Now that's what I call a dashboard

Wed, 04 May 2011 09:32:45 +0000

This has to be one of the most frightening things I've ever seen. A dashboard of the US National Debt, that changes in real time. Guess what, it never gets smaller. And those numbers. What do you call them. You can find the real thing yourself at usnationaldebtclock.com

Who on Earth is Sohaib Athar?

Tue, 03 May 2011 16:13:14 +0000

Apologies if you already know this, but Sohaib Athar is an IT consultant from Pakistan. Perhaps more interestingly, he's also the man who tweeted Osama bin Laden's capture live to the world.

A brand occasion

Tue, 03 May 2011 15:44:00 +0000

The Royal Wedding wasn’t just a marvellous state occasion. It was the ultimate product placement opportunity for British brands.

Something entirely new. Not movies, not pictures: moving pictures.

Mon, 02 May 2011 21:35:45 +0000

Two artists have created a new way to to record your special moments - pictures with movement. It is, in their own words, ‘something more than a photo but less than a video’.

Congratulations Slimfast

Thu, 28 Apr 2011 08:59:46 +0000

Can you guess the top trending topic on Twitter this morning? That's right. And what's the number one post at #royalwedding? It's an ad for Slimfast, that's what, offering to help you fit into your wedding dress. Timely, topical and free. Well done whoever had that idea.

What I learned at the Revolutionary awards

Wed, 27 Apr 2011 14:21:27 +0000

A couple of weeks ago, I was lucky enough to attend the awards for Revolution magazine. Aside from the mighty Snickers work winning 'best integrated campaign' (hurrah to all who created it!), I learned one big thing. Here it is: The future belongs to all of us. If we are bold enough to claim it.

Today is World Pinhole Day

Sun, 24 Apr 2011 20:45:44 +0000

No lense, f258, an infinite depth of field... it can only be pinhole.

Printmaking duo Fancy and Fondant award prizes for best lino prints at Kitcatt Nohr Digitas event

Thu, 21 Apr 2011 11:31:01 +0000

Makers of hand printed illustrations, Chloe Langlois and David Newton (AKA Fancy and Fondant), awarded prizes for the best lino prints at the second part of a Kitcatt Nohr Digitas printmaking workshop last night.

How to associate your brand with the ultimate brag

Tue, 19 Apr 2011 14:15:41 +0000

Snickers has a long association with football. Yet in the summer of 2010, when the whole world was going football crazy, how could the brand raise awareness and increase sales against this background noise in 10 Middle Eastern markets?

Waitrose launches “Extraordinary Easter” campaign

Tue, 19 Apr 2011 09:21:57 +0000

Supermarket Waitrose is launching a campaign inviting customers to celebrate with Waitrose food this Easter. The work was created by Kitcatt Nohr Digitas and rolls out this month.

Kitcatt Nohr Digitas wins Best Integrated Marketing Campaign at the Revolution Awards

Fri, 15 Apr 2011 08:48:21 +0000

The Snickers “World’s Longest Football Match” campaign by Kitcatt Nohr Digitas was named Best Integrated Marketing Campaign at the Revolution Awards last night.

What happens when you turn e-mail off?

Mon, 11 Apr 2011 12:19:15 +0000

It was my birthday recently, and I decided to give myself a present. I turned my work e-mail off. It was surprisingly difficult. In fact, the only way I could do it was by turning my iphone off entirely. And that got me wondering: what happens when you turn your e-mail off? After a couple of hours, I realised that what happens when you turn your e-mail off feels exactly the same as when you stop smoking. You start to feel withdrawal symptoms, the inside of your head starts to itch, you get a little bit tetchy, and you suffer from a physical craving. How can this be? How could I have become addicted to e-mail?

Aviva Investors appoints Kitcatt Nohr Digitas to global advertising account

Tue, 05 Apr 2011 11:11:55 +0000

Aviva Investors has appointed integrated agency Kitcatt Nohr Digitas to its global advertising business. The appointment follows a three-way pitch.

The day digital laughs at itself

Fri, 01 Apr 2011 13:23:44 +0000

Want to check out Apple's revolutionary new retail experience for kids, celebrate Youtube's 100th birthday, or try out Google's motion controlled Gmail? The web has turned into a giant toy box for the day with subterfuge and subversion at every turn.

Snickers “World’s Longest Football Match” campaign by Kitcatt Nohr Digitas wins two Dubai Lynx Awards

Thu, 31 Mar 2011 11:29:29 +0000

The Snickers “World’s Longest Football Match” campaign by Kitcatt Nohr Digitas received two Dubai Lynx Awards at the ceremony in Dubai last night.

Busting the Boomer myth

Wed, 30 Mar 2011 13:25:00 +0000

The Boomers are coming. Millions of them are reaching retirement age. And they’re not like the docile cardigan-wearing geriatrics of yesteryear. They’re radicalised. Suspicious of authority. And as consumers, they’re more demanding than any generation before or since.

But is my audience on Facebook?

Tue, 29 Mar 2011 14:45:25 +0000

I admit it, it's a bugbear of mine. You're halfway through a conversation about using the web to get a message across to a group of people, and everyone's nodding along. Then you just happen to drop into the conversation that there's no need to build a campaign microsite, that Facebook would be a better way of reaching people, because it's always on, and it can do almost everything a conventional site can (Actually with iFrames it can actually do everything a conventional site can, and with Fpay you can even pay on it without leaving the 'always on' environment.)

Kitcatt Nohr Digitas wins two John Caples International Awards for WaterAid campaign

Mon, 28 Mar 2011 14:35:27 +0000

Kitcatt Nohr Digitas has won two prestigious John Caples International Awards for its work on WaterAid.

March 24, 2011 (a very long way after Auden)

Fri, 25 Mar 2011 13:57:34 +0000

I sit in a breakfast nook/Off Fifty-second street, Excited and abuzz/As the clever hopes aspire/Of an optimistic decade:/Waves of thinking without fear/Circulate over the bright And darkened lands of the earth :

Aspiring to create the next #1 paid app in the world?

Mon, 21 Mar 2011 14:34:44 +0000

Sure-fire steps you need to take in order to become the company that makes the #1 paid app in the world:

Crowd sourcing - a matter of life and death

Mon, 21 Mar 2011 14:13:20 +0000

People living close to Fukushima, not trusting government statistics, are publishing their own

The perfect (brain)storm?

Fri, 18 Mar 2011 15:11:19 +0000

Take a quick poll around your office: Who is more creative, a group working together or people working separately? The vast majority will say, “The group, of course!”

A transport of delight

Thu, 17 Mar 2011 16:13:02 +0000

A real-time map of all the trains on London Underground, created by Matthew Somerville at the Science Hackday. I could look at this all day, as the little icons move through parks and along roads. (Obviously I can't look at it all day, because I've got other things to do...)

The future of shopping?

Thu, 17 Mar 2011 10:32:05 +0000

It's here at last. The first thing I've ever bought on Facebook. Limited Edition Heinz Tomato Ketchup with balsamic vinegar. That may hardly sound like a clock-stopping moment, but it's the first fmcg product I've ever heard of that has been promoted and merchandised entirely through social media.

Lamentation on time and space

Wed, 16 Mar 2011 13:56:03 +0000

When I take my son to the science museum, and show him the real Apollo capsule, and life-size model of the Lunar Module, I can see his eyes sparkle, and on the way home he will stare at the Moon with wonder and hope. And it pains me greatly. Because, some day soon he will realise that they are all older than I am. They do not represent the future he can aspire to. They represent ancient past. Past which seems greater than his future.

Kitcatt Nohr Digitas to host Fancy and Fondant exhibition and lino cut demonstration

Wed, 16 Mar 2011 11:04:22 +0000

Kitcatt Nohr Digitas is to host "A Number of Small Things" by Fancy and Fondant: hand printed illustrations by Chloe Langlois and David Newton.