Kitcatt Nohr - Work (2)

How to associate your brand with the ultimate brag

Tue, 19 Apr 2011 14:15:41 +0000

Snickers has a long association with football. Yet in the summer of 2010, when the whole world was going football crazy, how could the brand raise awareness and increase sales against this background noise in 10 Middle Eastern markets?

How to start conversations about food

Fri, 21 Jan 2011 10:18:26 +0000

When Heston Blumenthal creates a new dish, it’s the sort of thing that gets people talking.

How to integrate campaigning and recruitment

Wed, 19 Jan 2011 13:21:37 +0000

When WaterAid said they wanted to launch an integrated drive to recruit regular givers and supporters for their campaigns, we knew they were talking crap.

How to rebrand 15 million people

Mon, 08 Mar 2010 18:03:36 +0000

When Age Concern and Help the Aged merged, we didn’t just need to launch the new charity – we needed to relaunch age itself.

How to get your customers talking

Mon, 01 Mar 2010 15:43:15 +0000

Brands love to talk about themselves. But they love it even more when people talk about them.

How to sell technology no one understands

Fri, 01 Jan 2010 17:21:10 +0000

It’s a safe assumption that business audiences are intelligent. But that doesn’t make them keen on technical detail.

How to spread a little festive joy

Tue, 01 Dec 2009 17:42:44 +0000

Branded utilities have come a long way from logoed up pens and umbrellas. Usefulness is key, but a little charm can go a long way.

How to sell hope

Mon, 10 Aug 2009 18:07:56 +0000

If people don’t believe their donation can make a difference, they’re unlikely to dig deep.

How to change your life (and the world)

Mon, 13 Jul 2009 09:42:39 +0000

It's January. First week back at work. Cold, wet and dark all the time, feels like. You're down in the tube, nose to armpit in a steaming viral capsule, lurching towards the same job that left you a frayed, hungover dishrag in the final tattered days of last year. Why, you ask yourself? Is this it?

How to make a necessity out of an indulgence

Wed, 10 Jun 2009 17:45:52 +0000

Selling luxuries in a recession is like selling suntan lotion in winter. You’ve got to make people think they need it.

How to make the functional, inspirational

Sun, 01 Mar 2009 17:39:09 +0000

To drive traffic, you can’t just give people the directions. You need to give them the desire to follow them.

How to align the global and the local

Fri, 12 Dec 2008 17:56:05 +0000

Local markets often rebel against global marketing initiatives. So why not create work that is intended to be changed?

How to get free data, that’s also great quality

Sun, 10 Aug 2008 17:17:38 +0000

Cold lists can be expensive. And there are only so many of them out there. So how do you keep feeding a data-hungry eCRM programme?

How to reach the hard to reach

Sat, 02 Feb 2008 19:12:14 +0000

Getting response is great. But getting response from exactly the right target audience is even better.

How to stop customers from ‘sleepshopping’

Thu, 01 Mar 2007 15:33:01 +0000

The brands we buy. The aisles we skip. The list we don’t need. Grocery shopping is largely driven by habit; the trolley could probably steer itself.