In The Midwest Marketing Trenches

Grand Rapids LipDub – A Little Hometown Cheer for Anyone

Paul — Fri, 27 May 2011 05:37:06 +0000

Grand Rapids LipDub – A Little Hometown Cheer for Anyone is a post from: In The Midwest Marketing Trenches

Grand Rapids LipDub – A Little Hometown Cheer for Anyone is a post from: In The Midwest Marketing Trenches Okay, it’s MY hometown, but truly a stupendous effort by those involved. You’ll like something in this video, there is so much to see. Enjoy one of the best hidden secrets of the Midwest – my [...]

The Beauty of Logic on Facebook

Paul — Tue, 24 May 2011 17:23:39 +0000

The Beauty of Logic on Facebook is a post from: In The Midwest Marketing Trenches

The Beauty of Logic on Facebook is a post from: In The Midwest Marketing Trenches Just experienced a perfect example of hive mind rumor mongering on facebook, and how the Internet has the tools to deal with it perfectly. It also revealed that sometimes ignorance is simply laziness and not a matter of unfortunate circumstances. [...]

Creating a Final Logo Design

DeeDee — Wed, 11 May 2011 19:39:34 +0000

Creating a Final Logo Design is a post from: In The Midwest Marketing Trenches

Creating a Final Logo Design is a post from: In The Midwest Marketing Trenches After debating the strengths and weakness of the 2 finalists and a little tweaking, we have a winner! The winning design possesses a strong visual appeal making it a very memorable identity. The only tweaks made after the second review included [...]

5 Ways To Add Color To A Logo Design

DeeDee — Thu, 05 May 2011 10:00:49 +0000

5 Ways To Add Color To A Logo Design is a post from: In The Midwest Marketing Trenches

5 Ways To Add Color To A Logo Design is a post from: In The Midwest Marketing Trenches The initial logo design review process is over and 2 concepts were chosen for further development. In the 2nd stage the typography and artwork are developed closer to finished elements and color schemes are explored. Fortunately, the [...]

Osama Bin Laden and the Impact of Social Media

Paul — Mon, 02 May 2011 15:28:22 +0000

Osama Bin Laden and the Impact of Social Media is a post from: In The Midwest Marketing Trenches

Osama Bin Laden and the Impact of Social Media is a post from: In The Midwest Marketing Trenches I appreciate and use social media tools in my business and personal life, and know how to analyze their effectiveness. But once again, the kiddies of social media have been promoting the “scoop” of twitter in regard [...]

10 Ways To Start A Logo Design

DeeDee — Wed, 27 Apr 2011 18:15:55 +0000

10 Ways To Start A Logo Design is a post from: In The Midwest Marketing Trenches

10 Ways To Start A Logo Design is a post from: In The Midwest Marketing Trenches Recently a client approached our studio to design a logo for their community health organization. After spending some time with the client discussing their vision, I was able to take away enough information to start developing 10 concepts in [...]

50+ ideas for Using Mobile eCommerce

Paul — Tue, 05 Apr 2011 12:00:52 +0000

50+ ideas for Using Mobile eCommerce is a post from: In The Midwest Marketing Trenches

According to Gartner and other major industry analysis companies, you have between 2011 and 2015 to get your retail business ready for Mobile Commerce or simply go out of business. This is true for brick and mortar stores as well as online merchants, because customers can make a transaction anywhere, you need to learn these methods even if you do not have as much as a simple website.

Critical Mobile eCommerce Moves for Your Business – Part 10 of 10 – Mobile Television Marketing

Paul — Thu, 17 Mar 2011 11:00:44 +0000

Critical Mobile eCommerce Moves for Your Business – Part 10 of 10 – Mobile Television Marketing is a post from: In The Midwest Marketing Trenches

Critical Mobile eCommerce Moves for Your Business – Part 10 of 10 – Mobile Television Marketing is a post from: In The Midwest Marketing Trenches Let us remember that Television continues to be the dominant mass media for marketing, regardless of all this new mobile technology. So we’ll have to learn how to integrate the [...]

Critical Mobile eCommerce Moves for Your Business – Part 9 of 10 – Mobile Interfaces

Paul — Tue, 15 Mar 2011 12:00:55 +0000

Critical Mobile eCommerce Moves for Your Business – Part 9 of 10 – Mobile Interfaces is a post from: In The Midwest Marketing Trenches

Critical Mobile eCommerce Moves for Your Business – Part 9 of 10 – Mobile Interfaces is a post from: In The Midwest Marketing Trenches The power of NFC (Near Field Communication) and other smartphone remote technologies is already going far beyond eCommerce – but as always, the hybridization of virtual and real will lead to [...]

Critical Mobile eCommerce Moves for Your Business – Part 8 of 10 – Mobile Vending

Paul — Thu, 10 Mar 2011 12:00:36 +0000

Critical Mobile eCommerce Moves for Your Business – Part 8 of 10 – Mobile Vending is a post from: In The Midwest Marketing Trenches

Critical Mobile eCommerce Moves for Your Business – Part 8 of 10 – Mobile Vending is a post from: In The Midwest Marketing Trenches This aspect of Mobile eCommerce will be longer in coming, since you need supplementary hardware in the real world, but it WILL come, just like vending machines and other kiosks came. [...]