Larry Kless' Weblog

Online Video Platform Summit - Ooyala to Showcase Video Publishing, Analytics and Monetization Platform

2009-11-09T21:52:00.000-08:00

Ooyala was founded in the spring of 2007 by Google alumni Bismarck Lepe, President of Product Strategy & Marketing, his younger brother Belsasar Lepe, Director of Engineering and former Stanford dorm mate and CTO, Sean Knapp with a mission to make content more personal. Ooyala is Headquartered in Mountain View, CA and has sales offices in New York City and London. Their company name derived from a Southern Indian language, Telugu word Ooyala which means cradle. They liked the name because they felt it demonstrates what their company is doing -- cradling a new form of innovation.

In a saturated online video platform market that seems to change daily, Ooyala differentiates itself in comprehensiveness, by providing a single, end-to-end platform with an integrated, intuitive interface with viewer insight and advanced monetization tools. Ooyala reaches over 50 million unique users a month via their player from their 500 media and non-media customers globally.

As far a biggest competitors, Ooyala says that most often they compete against the over 10,000 homegrown implementations of video that are in the top 100,000 Quantcast sites. Outside of that, they believe that Brightcove is next closest competitor and according to the Forrester Research report, The Forrester WaveTM: US Online Video Platforms, an evaluation of six top online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings.

Ooyala is a Platninum Sponsor of will be at the Online Video Platform Summit, and Bismarck Lepe will speak on the opening panel discussion, Defining ONline Video Platforms, on Wednesday, November 18, 2009 at 10:30 AM and presenting Ooyala's platform in the Online Video Platform Showcase following that session at 11:30 AM. See Ooyala on the exhibit floor at Booth 401.

Why Ooyala?

Here's what they say...
1) Comprehensiveness: Ooyala provides a single, end-to-end platform with an integrated, intuitive interface.
- Enterprise-level video platform that reliably scales as your business grows
- Allows you to avoid the hassle and cost of managing multiple vendors
- Easy-to-use interface designed for non-technical users

2) Viewer Insight: Ooyala provides actionable analytics that help drive engagement and targeted advertising
- Robust suite of real-time analytics
- Both viewer and behavioral analytics
- Allows for the Measurement and optimization of ad placements

3) Advanced Monetization: Ooyala empowers publishers to maximize the value of their content through a set of advanced monetization tools
- Access to Ooyala ad server
- Integration with leading 3rd-party ad networks & ad servers
- Manage ads across multiple networks / servers

About Ooyala
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts. For more information please visit www.ooyala.com.

Online Video Platform Summit - Multicast Media to Showcase Multicast Media Suite

2009-11-08T23:22:00.000-08:00

Multicast Media Technologies, Inc. is in the business of live events, on demand video & audio and rich media presentations. Today, more than 2,000 organizations of all types and sizes rely on Multicast Media and the company is on pace to deliver 50,000 live events in 2009. Multicast also handles merchandising, interactive audio and video, and e-commerce, or its Vidego software-as-a-service package lets customers do it all for themselves. It serves organizations in the religious, financial services, retail, media, travel, manufacturing, IT, and public sector areas. The company, which partners with Adobe and Akamai, was founded in 2000 by Lou Schwartz who serves as Chairman and CEO, is privately-held and headquartered in Atlanta, Georgia.

Multicast Media is a Diamond Sponsor of the Online Video Platform Summit and Lou Schwartz will be speaking on the panel session Optimizing Video Search and Discoverability on Thursday, November 19, 2009 at 10:30 AM and will present as part of the Online Video Platform Showcase following that session at 11:30 AM along with Datpresenter, Sorenson Media and Ooyala. Visit them at the Online Video Platform booth 715 or at www.multicastmedia.com.

Multicast Media Suite’s smooth, efficient workflow enables anyone to do the basics quickly and easily and offers many options that provide additional flexibility and control when you want them. It takes care of all of the technical details—from capturing live events to leveraging market-leading content delivery networks to reaching more people with an outstanding viewing experience to presenting calls to action—so you can focus on your message.

To learn more about Multicast’s communications solutions, just click on the links below:

Multicast Media Suite is the most complete, best integrated online video platform. With it and our expert 24x365 support, anyone can confidently use live and on-demand video, audio and multimedia presentations to reach targeted audiences around the globe via the Internet and mobile devices.
Multicast Live is a complete menu of live event solutions from a reliable, affordable, touch-screen, plug-and-play encoding appliance through satellite capture to live event streaming.
Multicast MediaTag makes videos, audios and rich media presentations more valuable by using mediatags—words and phrases as metadata—to expose important content within them to viewers and search engines.
Multicast Professional Services including custom player development, system integration, on-site engineering consultation and support, a broadcast-quality production studio studio are provided in support of other Multicast solutions.
Content Delivery is provided via close partnerships with the world's leading content delivery networks so your rich media content will be stored and delivered quickly, reliably and affordably.

Online Video Platform Summit - Kyte to Showcase Online and Mobile Video Platform

2009-11-08T22:14:00.000-08:00

Kyte is the online and mobile video platform for live and on-demand content. The Kyte Platform combines the real-time, interactive and community building capabilities of the social web, with the analytics, control, and monetization features of professional video platforms, enabling companies to engage online and mobile audiences, build community and monetize. The company is headquartered in San Francisco, California, with European offices in Berlin, London and Zurich. The company was founded by Daniel Graf and Erik Abair in 2006 and has been recognized with numerous awards including a 2009 OnHollywood Top 100 company and a 2008 OnMedia 100 by AlwaysOn for innovation, market potential, commercialization, industry "buzz" and game-changing strategies in advertising, marketing, and promotion.

Kyte differentiates itself as an enabling technology and other platforms as destinations. Major record labels are using Kyte’s offerings as “a full media platform.” Recording artist 50 Cent was as early Kyte adopter and premiered his new video on Facebook (powered by Kyte) and got 500,000 views in two days. Customers range from TV & film, music, radio, brands & agencies, publishers and enterprises & organizations.

Kyte is a Platinum sponsor of the Online Video Platform Summit and will be on the exhibit floor in Booth 427. Daniel Graf, CEO & Co-founder of Kyte will showcase the Kyte Platform on Wednesday, November 18, 2009 at 11:30 AM as part of the Online Video Platform Showcase - Day 1. Come see Kyte and other platforms Kaltura, VMIX, and Delve Networks in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

About Kyte
Kyte is a universal digital media platform that provides an end-to-end, online and mobile solution for the production, distribution and monetization of digital content. Through strategic partnerships with the world’s leading media companies, mobile carriers, and mobile device manufacturers, Kyte is building a global digital content distribution platform with massive user engagement and monetization potential. The company is headquartered in San Francisco, California, with a European office in Zurich, Switzerland. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others.

Visit Kyte online at http://www.kyte.com/

Follow Kyte (kyte) on Twitter

Daniel Graf

CEO & Co-founder

Kyte

Daniel is an internationally recognized technology pioneer with a rich background in home entertainment, consumer electronics and Internet services. Prior to Kyte, founded in 2006, Daniel worked in the world of converging media consumer products. Daniel has earned several awards, including the “Top 100 Swiss People of the Year 2000” award, a list of Switzerland’s most outstanding achievers, awarded by Sonntagszeitung. He earned a BS in Electrical Engineering from Interstate College of Engineering (NTB), Switzerland, and an MS in Computer and Systems Engineering from RPI, Troy NY.

Online Video Platform Summit - Kaltura to Showcase Open Source Video Platform

2009-11-07T23:09:00.000-08:00

Kaltura provides the world's first Open Source Online Video Platform. Founded in 2006, Kaltura's open source code is available as a free Software Development Kit and as downloadable packages for leading platforms, including content management (Drupal), blogging (WordPress), collaboration (MediaWiki), enterprise (MindTouch), and education (Moodle). The company has been recognized with numerous awards for its open source platform and was recently named one of 10 "Innovative Applications Companies to Watch" by IDC. Kaltura is also a founding member of the 'Open Video Alliance' (www.openvideoalliance.org), a coalition of organizations dedicated to fostering open infrastructure, tools, and standards for online video.

According to the Forrester Research report, The Forrester WaveTM: US Online Video Platforms, Q4 2009, Kaltura ranked as a strong performer following Brightcove and Ooyala.

Forrester Sr. Analyst Bobby Tulsiani noted:

"Kaltura offers a highly differentiated video platform option, which allows organizations to fully own the open source code at no charge. The company also impresses with pioneering user-generated video that allows viewers to remix video clips. Additionally, the open community at Kaltura.org provides a great resource for innovation and sharing in development. As a newer entrant to the market, Kaltura has started with a solid entry; if it can buttress its monetization and reporting capabilities, it will certainly compete with the market leaders."

Kaltura is also a Platinum Sponsor of the Online Video Platform Summit and has planned a number of activities at this year's event. CEO and Chairman Ron Yekutiel will be speaking on the opening panel session Defining Online Video Platforms, Wednesday, November 18th at 10:30 AM and presenting Kaltura's features and capabilities in the Online Video Platform Showcase, also on November 18th at 11:45 PM. Kaltura will be sponsoring a magical lunch following the showcase - The Magic of Open Source Video! with Supernatural Entertainer, Haim Goldenberg.

Make sure to come to the Reader’s Choice Awards Ceremony, San Jose Marriott at the San Jose Marriott, Wednesday, November 18 from 7:30 p.m. – 9:30 p.m. After the ceremony, mix it up—or rather REmix it up—at Kaltura's rocking party: open bar, video remixing legends Eclectic Method, networking, and dancing galore. See Kaltura on the exhibit floor in Booth 513.

In this short video, Ron Yekutiel offers his elevator pitch for the Online Video Platform Summit.

video platform video management video solutions free video player

Ron added the following about this first-ever industry event:

"This really is such a timely event - today it is hard to find a site on the web that does not have online video. With more than 38,000 publishers using Kaltura's platform and hundreds joining every week, we are seeing huge demand for flexible, interactive and affordable video solutions. You are invited to take part in all of the great activities that Kaltura will participating in and supporting at the Summit, including presentations of our unique open source video management platform, lunch and a magician show, and a funky remixing party after the Reader's Choice Awards. You won't want to miss it."

Look for my CEO Conversations interview with Ron here on this blog in the next week.

About Kaltura
With more than 35,000 active publishers including top corporations and brands, award-winning Kaltura allows any site to publish, syndicate, monetize and analyze online video and rich-media content. Beyond catering directly to web publishers, Kaltura's open framework provides integrators and developers the ability to create custom video applications with minimal time and effort. The Platform also includes unique collaborative and interactive features that increase user engagement and time spent on site. Kaltura’s open source code is available as a free Software Development Kit and as downloadable packages for leading platforms – such as Drupal, WordPress, MindTouch, Moodle and MediaWiki. Kaltura also provides supplementary paid services including maintenance, support, integration, professional development, streaming and hosting, ad serving, content syndication, and aggregation of related third party services.

Since its public launch, New York-based Kaltura has won numerous awards, such as Microsoft and TheMarker’s ‘Most Promising Start-up in Israel’ for 2009, TechCrunch40 People’s Choice award, Mashable’s ‘Open Web’ award, AlwaysOn’s top 250 global company and top 100 media company awards, and TV Week’s 5 Video Startups to Watch in 2009. For more information, visit www.kaltura.com and www.kaltura.org.

Online Video Platform Summit - Brightcove CEO to Deliver Keynote Address

2009-11-07T16:53:00.000-08:00

Brightcove was founded in 2004 by Jeremy Allaire and is considered to be the first online video platform. Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia and offers the most comprehensive video platform in the market according to a new report, The Forrester WaveTM: US Online Video Platforms, a Q4 2009 37-criteria evaluation of six top online video platform vendors by Forrester Research. Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes followed by Strong Performers: Kaltura And VMIX and Contenders: Twistage And Fliqz.

Brightcove is a Diamond Sponsor of the Online Video Platform Summit and Jeremy Allaire, Brightcove CEO and Chairman will deliver the keynote address, "Setting the Stage for 2010 and the Future of Online Video", Wednesday, November 18th at 1:45 PM. See Brightcove on the exhibit floor in Booth 705.

All six companies evaluated in the Forrester report are participating in the Online Video Platform Summit and several created videos to promote the event. In this video Jeremy Allaire briefly describes Brightcove's vision for video publishing on the web.

About Brightcove
Brightcove is an online video platform that is used by media companies, businesses and organizations worldwide to publish and distribute video on the Web. At our core, we’re dedicated to harnessing the inherent power of the open Internet to transform the distribution and consumption of professional media.

Today, Brightcove is used by hundreds of organizations in nearly in every corporate and social sector for online video initiatives. Operating in 28 countries with offices across North America, Europe and Asia, we count among our customers many of the largest media companies and marketing organizations in the world as well as a wide range of small and medium sized businesses.

The Brightcove platform is a white-label, on-demand service that gives website publishers all the capabilities they need to host, publish and serve high-quality video through players integrated with their sites. Beyond publishing, Brightcove makes managing the distribution of video across the Internet straight forward, and for media companies, the platform provides the functionality required to generate revenue from online video through advertising. Our open platform sits at the center of a fast-growing ecosystem of third-party technology, services, and solution partners who are extending the power and value of online video.

Jeremy Allaire
Chairman and CEO
Brightcove

Jeremy founded Brightcove in early 2004 with a vision for the transformation of television with the Internet. As President of Brightcove, Jeremy leads the company’s technology, marketing and business development strategy. Prior to founding Brightcove, Jeremy worked as a technologist and entrepreneur-in-residence for Cambridge, MA-based venture capital firm General Catalyst, where he worked on companies and investments in broadband media, mobile content, e-commerce software and digital identity.

Before General Catalyst, Jeremy was Chief Technology Officer of Macromedia, where he helped define and launch the Macromedia MX platform for Rich Internet Applications, helping to evolve Macromedia Flash into a dominant platform for rich media applications on the Internet. Jeremy joined Macromedia with its merger with Allaire Corporation, where Jeremy was a co-founder and Chief Technology Officer. Founded in 1995, Allaire Corporation was a pioneer in using the web as an application platform, and its industry leading and award winning products power millions of websites, online services and business applications on the Internet

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