KND Digital

Creating an Internet Startup

enquiries@knd.com.au (KND Web Consultants) — Mon, 30 Jan 2012 04:08:03 +0000

Interview with Invaulta founder Craig Spink www.youtube.com/watch?v=3BMrSRhLxqQ Interview Transcription Chris: Hello and welcome to the Innovators Series on KND TV. I’m Chris Garrett and today I’m joined by Craig Spink who’s a professional musician, solicitor and startup software developer. Thanks for joining us, Craig. You are curently rolling out a large online software product called Invaulta. Can [...]

Making your website work harder

enquiries@knd.com.au (KND Web Consultants) — Wed, 25 Jan 2012 03:58:58 +0000

“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Winston Churchill (1942) For many businesses a new website going live is something to be celebrated. The temptation is to tick that project off the list, sit back and watch the sales come [...]

Email Marketing – unsexy, but effective

enquiries@knd.com.au (KND Web Consultants) — Wed, 25 Jan 2012 03:58:04 +0000

An article in BRW magazine last year (Dec 1-7 p35 “Start spreading the newsletter”) highlighted some research out of the US indicating that, for every $1 a company spends on marketing emails, the return is $40.56, “better than almost any other form of marketing”. Despite this fact, email marketing is still lurking in the shadow of [...]

Sydney to Hobart

enquiries@knd.com.au (KND Web Consultants) — Wed, 25 Jan 2012 03:57:46 +0000

After much preparation and imagining the worst, Jason embarked on one of his biggest and possibly maddest ‘bucket list’ adventures. On Boxing Day he joined the Rolex Sydney to Hobart Yacht Race fleet with 8 others on board Mondo. The 4+ day marathon wasn’t without incident, including a 40 knot storm on the first night, [...]

Online shopping trend showing no signs of slowing down

enquiries@knd.com.au (KND Web Consultants) — Fri, 02 Dec 2011 12:53:52 +0000

Stop press: On 2nd December, SmartCompany reported that $1.25 billion was spent online on ‘Cyber Monday‘ this year (the online equivalent of the January sales). Only the second billion-dollar spending day on record after – you guessed it – Cyber Monday 2010. Online Sales Steadily Increase While the retail sector continues to report sluggish trade, the number [...]

12 Web Improvements for 2012

enquiries@knd.com.au (KND Web Consultants) — Fri, 02 Dec 2011 07:34:54 +0000

As we approach the New Year, now is the perfect time to review your web presence and plan a strategy for ramping it up to better engage your prospects and customers in 2012. We have put together a few ideas to help get the creative juices flowing. Some of it may sound simple, but it’s often [...]

New discount buying service for B2B

enquiries@knd.com.au (KND Web Consultants) — Fri, 02 Dec 2011 07:11:07 +0000

We had a great response from our article on how to use coupon sites to promote your business. Now there is a new site offering essentially the same approach, but for B2B (business-to-business) deals. The site is called bizzbuzz. It offers special deals at a minimum of 40% off ‘normal’ rates from various vendors. Although it has [...]

5 key steps to delivering a successful web app – Step 2

enquiries@knd.com.au (KND Web Consultants) — Fri, 02 Dec 2011 05:47:02 +0000

Following on from last month’s article on delivering a successful web app, this article deals with key step number two – constant open communication. Here are the five key steps again that will get you closer to the successful delivery of your application: x x Planning and Documentation Constant open communication Flexibility A balanced team Implementing and managing change Step 2 – Constant [...]

5 key steps to delivering a successful web app – Step 1

enquiries@knd.com.au (KND Web Consultants) — Mon, 31 Oct 2011 07:37:49 +0000

KND has been designing and building web applications and ‘software’ style websites for almost ten years now and we’ve experienced both spectacular success and epic failure of projects for a variety reasons. In the words of Woody Allen, “If you are not failing every now and then, you are not doing anything very innovative”, and [...]

Boost your Marketing using KND’s Social Media Accelerators

enquiries@knd.com.au (KND Web Consultants) — Mon, 31 Oct 2011 07:36:35 +0000

A few months ago we posted an article, (Fresh is best! Original content bears fruit) about how Google loves fresh content and will rank your website higher if you post regularly. It’s easy to say, but quite another thing to make it actually happen! We know from personal experience how hard it can be to [...]

Coupons Ruined My Business!

enquiries@knd.com.au (KND Web Consultants) — Thu, 20 Oct 2011 05:31:37 +0000

How to use coupon sites The web is a bargain hunter’s paradise and it now has yet another way to save a buck. Coupon sites like Cudo are the latest way to offer rock-bottom prices and drive traffic to mostly service or experience based businesses. There is no shortage of coupon sites – Cudo, Spreets, Jumponit, Living [...]

KND TV – Interview with Gen Y Marketing Expert

enquiries@knd.com.au (KND Web Consultants) — Wed, 12 Oct 2011 00:50:08 +0000

10 minute interview with leading youth marketer, Adam Penberthy. We discuss how to market and advertise to Gen Y and Gen Z, how not to use social media, and why peer marketing is so powerful.

KND launches a new stats analysis service for clients

enquiries@knd.com.au (KND Web Consultants) — Thu, 29 Sep 2011 05:33:06 +0000

…after reviewing some advice we gave three years ago, and deciding it is still current today (with some additions). Back in 2008 we wrote a short article and filmed a 15 minute podcast and video presentation on ‘The Website Sales Funnel‘. Reviewing this in 2011, again all the basics are absolutely spot on, however there is [...]

Salesforce CRM a winner for KND client

enquiries@knd.com.au (KND Web Consultants) — Tue, 27 Sep 2011 22:27:13 +0000

Business Brokers Queensland turn to KND to help them identify and implement cloud based customer relationship management system. Cloud based software has been around for a number of years now, but only really hitting mainstream over the last 12-18 months. As it has gained momentum, we are getting a much larger number of requests for cloud [...]

Engaging Your Audience – MEGA MENUS!

enquiries@knd.com.au (KND Web Consultants) — Fri, 16 Sep 2011 00:33:45 +0000

How do you engage your audience to browse more than the average 2.7 pages per visit? Navigation design and usability are always hot topics with web designers and business owners alike. Since the late 90’s we’ve gone from loving drop-down menus to hating them and back to loving them again now in 2011. The latest idea [...]