knowledge-base

8 Steps to Make Customers Love Your Brand

2014-01-11T01:46:00.000-08:00

Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an emotional relationship with the brands they're faithful to. And like Woody Allen explained in Annie Hall, "A relationship, I think, is like a shark. It has to constantly move forward or it dies."

The challenge for many brands is how to spark that emotional relationship and then keep it going. How does a brand get that first date and turn it into a long, happy marriage? Here are eight steps to creating a successful brand-consumer relationship online.

Determine your type. In today's social media age, almost everyone has a digital profile. And as a business trying to connect with a certain type of customer, you need to create a comprehensive profile of exactly who that person is. You need to be as detailed as possible and know your type inside and out -- what they eat for breakfast, the kind of books they read, whether they prefer kickboxing or yoga and how they spend their discretionary income. The more detailed your profile, the greater the number of candidates your product or message could resonate with.

Tell everyone you're looking. If you were looking for a golf buddy, a gym partner or even a mate, part of your strategy would be to tell everyone you know that you were looking. It's no different when it comes to business. You want to align yourself with people and companies that can get you in front of your type, that ideal consumer you created a profile of. These people and companies are influencers who have a direct connection to your type and already have their attention and trust.

Find a way to work with and partner with these established influencers. Make them your "passionate champions" -- people and businesses who feel like they have a vested interest in your success. Do this by figuring out how to create a win-win with these influencers.

Look the part. Know what your type is attracted to and make sure you look like what they want. To do this you have to know what kind of social environments your type prefers (e.g. Facebook or Twitter) and what kind of ways they consume their media (e.g. tablet, mobile or desktop). Your online environment has to generate interest and excitement and speak their language.

Look into their eyes. Everyone wants to feel like they're one of a kind. Your customer wants to know that you get them, that you understand exactly where they're coming from and what they're thinking. Create a two-way conversation that allows you to get a more in-depth understanding of where they are and where they want to be. Give them a voice and let them know you're listening.

Deliver value. Make sure your brand speaks to your type about what matters to them. Your customer wants to see how you can enhance their life, because if you can't, there's no reason for them to be a repeat customer. Show them that your product or service has value, and they will be more likely to move forward.

Ask for commitment. If the brand-consumer relationship was one between two individuals, this would be where you would "put a ring on it!" But before you can "close" or finalize the relationship, you have to know what you want your customer to do. It could be to share your message, give you their contact information or make a purchase. Whatever it takes, don't let them walk away without telling them exactly what you need them to do, and then get confirmation that they've done it.

Keep the spark alive. Ask anyone in a successful relationship and they'll tell you that the courtship can never end. Re-imagine your key message regularly and create targeted campaigns that will attract new customers as well as re-engage your "passionate champions." Re-energize your message on a regular basis and continue to drive home the importance and relevance of your brand.

Gauge your performance. The only way to know if a relationship is working is to assess or evaluate results. Likewise, in business, you need to measure anything that relates to achieving your goals -- traffic, engagement, conversions, etc. Metrics help you take stock of how you're doing and help you get to where you want to be.

How to Become Confident and Improve Yourself

2013-12-17T22:25:00.003-08:00

How to Become Confident and Improve Yourself

If you want to improve yourself, change yourself, and become confident, don't be sad and don't take any tension. Don't look at others; simply prepare yourself for trying something different and better. This article will help you boost your confidence, and help you improve yourself.

1. Avoid negative thinking. 'The First thing is to avoid negative thinking's because if you think negative you will always be negative and sad. So be positive and avoid negative thinking because negative thinking is badly destroying you and always creating problems for you. Actually if you think negative it is not negative it's only your thinking may be it is positive or possible in real but you think it is negative. So don't assume any think earlier and feels free,every thing gonna be alright.

2. Try hard and stick to your principles. It is difficult, but it is a must for improvement. Make a schedule or time table of your studies or what you want. Try hard and be serious about your studies. Don't make fun with your studying but enjoy studying to learn new things. Search for your study or topic to clear your concept properly. Make aims of life, and prepare yourself with positive and brave thinking.

3.Try something different. Try something different in your life, and don't compare yourself to others. Think about yourself, about your studies, and about your life. What is the purpose of your life? What do you want to discover about yourself? Your abilities? Your talent? Try to change your life with your mind, your knowledge, your thinking, your behavior, and what you want to do.

4. Interests and Hobbies: Make your interest in anything this would be impressive. For example make your hobby in books reading it is the best way to increase your knowledge and change your thinking's. play outdoor games it is good for your fitness and for your mind.

5. Increase knowledge. It is the best way to build confidence. Increase your knowledge through reading general knowledge books. Search about different topics or subjects such as scientific history, geography, religion or any other subject. Read different articles through internet or any other way to increase knowledge, and read articles about current affairs, new technologies, general knowledge, etc.

6. Be talkative and confident. Make friends as it is the way to be talkative. Don't have any tension and fear. Increase knowledge and share it with friends. This would make you confident and talkative. Start talking with others on any topic such as current affairs, technology, science etc. Make an effort to speak and share your knowledge and express yourself and your opinions. Just don't gossip.

7. Motivate yourself. Always motivate yourself by listening to motivational speeches and read quotes. Don't compare yourself to the others because no one is perfect. Don't think about others.

8. Enjoy everything and block out sadness. Enjoy everything because it a part of our life and life never comes again. So be happy. Have fun with friends. If you are broken or have any problems, tolerate it with a smile. Tell your heart "Don't worry, everything is okay. Everything is going to be alright, and next time things will be better." Listen to music and watch funny shows. It's good for your mood.

9. Meditate. Meditation is one of the best ways to build confidence.

10 Body Language Tips Every Speaker Must Know

2013-12-16T23:42:00.000-08:00

An Info-graphic lists 10 body language tips to employ during your next presentation. These tips range from how to get the audience to like you, to how to make sure the audience remembers your key points.

1. To get the audience to like you, make eye contact. People tend to pay more attention to and like those who look them in the eye.
2. To boost your confidence, open your chest and arms, and keep your back straight.
3. To demonstrate authority, be calm and use small, stiff gestures.
4. To draw the audience's attention to something, point directly at it and look at it yourself. The audience will follow your lead.
5. To convince the audience of something, use positive gestures — smiling, nodding, open movements, etc. — throughout the presentation.