SEO Knowledge

Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm

williamjons4@gmail.com (William Jons) — Fri, 4 Oct 2013 00:04:00 -0700

Google Penguin 5(2.1) has officially been released today.

Matt Cutts, Google's head of search spam announced it on Twitter:

More Detail :-

Google Penguin 2.1 Was A Big Hit

Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

Latest SEO Techniques In 2013

williamjons4@gmail.com (William Jons) — Fri, 2 Aug 2013 09:12:00 -0700

Dofollow Casino Bookmarking Sites

williamjons4@gmail.com (William Jons) — Fri, 26 Jul 2013 09:30:00 -0700

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Google Penguin 4 (Penguin 2.0) Update is Live

williamjons4@gmail.com (William Jons) — Fri, 24 May 2013 05:13:00 -0700

Google Penguin #4 has been updated on 22-May-13 and Google called it as a "New Generation Penguin". 2.3% English queries have been affected by this update by Google :- What the corporation is asking Penguin 2.0 — hit previous night (23-May-2013), and fewer than 1 day later we’re already obtaining a primary chance to view at what sites could be thought of “losers” in terms of Google Search.

In a shell, the list includes: nude, sex or porn sites, game sites and massive brands like Dish.com, the non-governmental organization, CheapOair and educational Testing Service (yes, ETS, the corporate that produces lots of these standardized tests you almost certainly took as a child).

List of the 25 biggest websites who effected by Google Penguin 2.0:-

What is Local SEO

williamjons4@gmail.com (William Jons) — Fri, 3 May 2013 04:19:00 -0700

Local SEO "focuses" on the optimization of local searches, how as. for a restaurant nearby, a dentist, to craftsmen, workshops or other local service providers.

Why do I need a local online marketing?

Since the introduction of the Google online industry book of Google + places, and how to incorporate it into the Google search engine results, it becomes increasingly important to drive optimal strategy because your potential customers search behavior has changed dramatically here for local suppliers of products and services. Therefore, it is important to adapt marketing to this behavior.

Customers are looking for and compare products almost exclusively in the Internet
Customers pay much more attention to opinions and recommendations of other customers
Customers are looking for tradesmen and service providers on the PC or Smart-phone

Therefore spend hundreds of euros on advertising in newspapers, junk mail, or television advertisements and neglect the local online advertising completely! Customers are looking for your product here and now!

Placement on the front ranks in the search engines is enormously important for your sales. Probably, your competitor has recognized this and money is long with your customers.

Who should use local SEO or local online marketing?

Any company that offers local or regional products and services and has a headquarters in the region. No online stores, apartments or commercial agents!

Google presents Google places on the first page of searches local related increasingly results from his own book of business. These shows also a so-called pin on the Google maps as well as address, telephone number and the URL to the Web page. Currently only 7 local businesses with this very striking appearance on the first page of results are displayed.

5 Reasons for a 100% properly marinated on Google places profile:

Google places entries are displayed prominently on the 1 hit - but only 7 hits!
Google places entries conspicuously displayed in the search with Smart-phones
Results with Google places profile include location and phone number for immediate contact
Google places entries include photos, videos, and reviews about your products and services
An optimized Google places profile gives an advantage perv. Competitors in your area

If you were convinced yet, finding your customers in regional newspapers and weekly, then you should consider immediately to pick them in regional and local search results from Google, before your competitor does. We can help you or your competitors!

WHAT IS PPC MARKETING?

williamjons4@gmail.com (William Jons) — Wed, 24 Apr 2013 01:12:00 -0700

By search engine optimization you can increase the number of visitors to your website, but good results are also sure not one hundred percent by guaranteed. In addition, search engines can at any time change the used algorithm, whereby the position of your site in the search results complete may change.

Another way to a search will be shown in the results but is PPC Marketing.

Types Of Search Results

A distinction is made between the so-called "organic" search results, and the sponsored results. Organic search results are simply the list of Web sites that a search engine automatically shows a search, and a high position scoring is so mainly due to search engine optimization (SEO).

In addition to the organic results a search engine also gives a few sponsored links through, which links are to websites that have paid to be on that particular query will be shown. Those Web sites pay only when someone actually clicks on the ad. You pay per click sponsored link that produces this so, hence the term Pay Per Click (PPC).

Things to watch out for

On this way you buy so relatively cheap visitors for your website around keywords of your choice. This may sound attractive, but there are some caveats:

Offer

The system is one of them offer: you are bidding an amount per click for a keyword, and the highest bidder is highest in the sponsored results list around that Word. You can thus best niche search keywords to bid on, there offer less (or no) people on, and so you pay much less per click.

Click Fraud

Because PPC is paid per click, you could fall victim to a form of click fraud, which just means anything or anyone you PPC costs whether or not for fun fosters by clicking on your sponsored links, without effective of any site visit.

The most important search engines that offer a Pay Per Click program, paying a lot of attention to preventing and combating this phenomenon, but it's simply impossible to eradicate the problem at all. Therefore keep in mind that some of the clicks by definition will yield nothing.

Price per click

The search engines look at the sponsored link is clicked the most, and set it up in the sponsored results. In addition, you pay less per click the more clicks you generate. The managed description that at your sponsored link you should so make as attractive as possible, which invites viewers to click through to your website.

AdSense

You can change your ads not only on the website of Google itself, but also on all sites in the network of Google who use "AdSense". Conversely you can also as a webmaster of the PPC-system use by those sponsored links on your site.

The AdSense program analyzes the page where the links are shown, and then show relevant sponsored links. The content of the page is in other words summed up to a few key words. The sponsored links than from people who have offered around that keyword.

The webmasters put so instead of, for example, a banner, actually a block for that page relevant sponsored links on their site. As a webmaster you will receive a portion of the price per click. For the sites via the Adsense system to visitors however the quality of the visitors come from the network generally less than that of on the Google main page.

Top 10 SEO Tips And Trends For 2013

williamjons4@gmail.com (William Jons) — Thu, 18 Apr 2013 22:26:00 -0700

The year is coming to an end. With algorithm updates such as Venice, Panda and Penguin, Google has employed the international SEO scene. Looking ahead, already first indications of the coming development can make, which is why we want to 2013 take a look at the SEO trends at this point.

"Search, plus your World" launched the SEO year 2012. This was followed by numerous changes and small and large algorithm updates. Ultimately, it was the Penguin update that dominated the coverage. With its focus on the devaluation of substandard sites it again underpinned Google's long-term efforts to list only high-quality content in the search results. A decision that seems as likely as plausible.

SEO trends 2013: An Outlook for the coming year

Those who followed the discussions of the experts and opinion leaders with vigilant views, could identify numerous topics in the course of the year, which occur only on their way toward the mainstream. They are in addition to speculative guesses in this Outlook for the coming year of SEO. Because we can not say true, we are interested in addition to your ideas. On the bestent, you wrote your ten SEO trends us 2013 in the comment box below.

1. Google + and author rank

The year began with a stronger integration of Google +. With a (still) stronger integration of Google + it will continue likely in the coming year. This indicates not only the continuous commitment of Google, which has apparently still in planning, but also the ongoing debate about the author rank, which is gaining importance in the future.

The subject stands for search engine optimization not only because of a potentially higher weighting of the authors on the program, but also plays a role in connection with rich snippets. They help to increase the click-through rate (CTR) a Web site by additional information such as the author image will appear. With an increasing use of meta-information, hence the person of the author is gaining importance in the coming year.

2. Negative SEO

Another issue that is gaining importance in the coming year, running under the title "Negative SEO". This is the validation of competing websites, by for example, unnatural link profiles generated or sent fake emails to link donors. A summary of the topic was SEO trainee back in the mid of the year. The increasing expense of sincere SEO work is to assume that the dubious service providers in this area really come in the coming year in drive.

3. Content marketing

The experts and opinion leaders predict a merge of all major areas of online marketing. In the future it is to set the idea - a holistic strategy incorporating all of the channels necessary - to ascend. Only then you can achieve large above-average results. The bringing together of all parts - including also social media and search engine optimization - leads inevitably to quality content. Studies, white papers and graphics - content that is already provided in the "content marketing" in the Center.

The saying "content is King" depends on the SEO scene has long been the neck out, but in terms of content, it is still correct. A solid basis in the form of high-quality and link worthy content is gaining importance in the future. This indicates not only Penguin down, but above all of common sense. The masses on the train will jump next year to take advantage of the benefits of content marketing in the framework of a holistic strategy for SEO purposes. Agencies will include appropriate services in its portfolio, more and more theme-related events will establish itself.

4. New techniques of link-building

New techniques of link-building are gaining importance due to changes of search engine algorithms. While long controversial methods in some cases still work, a majority of the consultants and agencies that settles down to put on more complex link building strategies in future. These include naturally generated blog and forums links in addition to the above mentioned forms of content marketing. Its importance domestically include the link-building study of Liban. The link building ideas are already assumed whom, which may be quite inspired. Only recently the German SEO Agency AKM3 collected "44 creative link building ideas made in Germany".

5. WDF * P * IDF

The SEO formula "WDF * P * IDF" is not new, but yet up-to-date. It is the big sister of the keyword density and has a reputation in Germany to thank especially Karl scratch. Now the topic including all backgrounds and details of every second SEO blog has been discussed, but it is still largely unknown mass. Since the formula as a Word-press plug-in has been implemented and integrated into a SEO tool, is but assume that she gaining notoriety in the coming year also outside of the SEO scene.

6. Predictive SEO and SEO calendar

The battle for important keywords will continue to grow because so slow even the last medium sized enterprise sets up a Web site and pays attention to the basics of search engine optimization. Added numerous freelancers, agencies and companies who have the issue on the agenda. Those who work in this context without a plan for the future, is shrouded in worse for important keywords in doubt. Today is therefore optimized on important topics such as the "World Cup 2014" or the "i Phone 6".

Who works - for example via Word-press plug-in – with event-driven calendar and at an early stage provides content that increases the chances a good ranking. It is therefore now worth, to work for the coming year. A good starting position has hurt yet none, especially not in a competitive market.

7. User behavior

If opt for a hit-seeking, but only a little later to return to the results page and click on a second hit, it raises no good light on the initial choice website. It is now clear that such "soft" factors for Google are relevant - is just unclear to what extent. Theoretically, user behavior can reveal a great deal of information, it is only a matter of time until the search engine algorithms bite. For search engine optimizers, the reason should be enough, in the coming year closer to the topic to deal with.

To achieve good long-term rankings, with bad content is given this ranking King factors impossible. Along with the trend to content marketing, that is why more and more companies must produce content that have substance to offer something. Until then, users are satisfied in addition to the search engines which, in turn, will benefit from the ranking. Who would like to optimize existing content already, should based on key metrics of Web Analyst’s as the bounce rate and length of stay or analyze competing bids.

8. Structured data

The targeted enrichment of the search engine results through micro-formats, micro-data, RDFa, and the open graph Protocol is important - both large and small Web sites. While news outlets feature their authors and article reviews, small companies highlight their address data of according to applicable conventions. Objective not is the result lists so crudely. It simply comes to equip your own website for the future. It is already clear that search engines the semantic context stronger values - a clear indication of the importance of structured data.

With the announcement of the graph of knowledge and its continuous development, Google turns the hint. Trying to interpret these characters, is not credible to, to place a greater emphasis on structured data in the future. For us a clear indication to 2013 to list the subject as SEO trend.

9 Mobile SEO

The proliferation of mobile devices has increased dramatically in the past few months, and this trend will not abate in the coming year is likely to be the most ages known. Various starting points there, in order to prepare your own website for this trend from SEO point of view, including a magazine article of the t3n 30 explains. It is in addition to the expectations of the mobile users in this context to note also very good technical details. A close collaboration of Web designers, Web developers, and ages is necessary to prepare Web pages on the increasing use of smart-phones and tablets.

10 Voice search optimization

The increasing distribution and use of speech recognition technology such as Siri, and Google voice goes hand in hand with the above mentioned trend. Especially young people and young adults should push ahead this development in the future. An very most important part of the tasks that take such services, according to the classical search engines use. And as their ancestors, even speech recognition services include all information from the Internet, especially from structured databases like Wikipedia, Google places and Yelp.

The technology is not yet mature long, but we can assume a rapid further development beyond reasonable doubt. In the future, there will be therefore increasingly important to optimize the corporate presence in these databases and to capture the content of the website. It is questionable whether this right gets a new SEO discipline ("voice search optimization") on the plan. It's clear, however, that the subject has great potential to be 2013 in the coming year to the SEO trend.

10 Tips for successful link exchange requests

williamjons4@gmail.com (William Jons) — Mon, 1 Apr 2013 05:16:00 -0700

The theme link exchange is one of the most popular and important in terms of SEO. In principle, the subject sounds relatively simple, however some link exchange requests take me in recent times repeatedly to shake your head. Automated tools for fast link exchange requests are particularly popular at the moment. This can work out in a particular case, but usually individual and tailor-made requests are ultimately the much more successful means. In this article, I want to give you so today 10 tips for successful link exchange request.

1. Recipient search

Before even the first link exchange request email can be sent, first of all matching receivers must be researched. Already here, many search engine optimizers make little effort. Rather than quality is preferred to quantity - true to the motto: I send more requests, my chances are higher. Own projects, which may be perhaps in order. But managed customer project, you should reconsider may once again this approach, especially as the quality not necessarily unfortunately must see the quantity. In addition to the search for relevant link exchange pages and their metrics then also an accurate picture should be made is by the operator itself directly and individually to speak to him. In some cases, it is even more useful in social networks such as Facebook, XING, LinkedIn, to inform etc. through the operator.

2. Legitimate email address

The next step in the the "operation: link exchange" the creation of an attractive and trustworthy email address should be. This brings the recipient directly with the sender in combination and should therefore appropriately serious work. Should be abandoned the use of Freemail providers like Gmail, GMX, Web.de here as possible, because the sending of E-Mails via your own domain usually not only considerably better speaks the receiver, but produces also a significantly higher confidence.

3. Meaningful subject line

The subject line of an E-Mail is basically the door opener to the receiver. It is not clear, clear and appealing formulated lands the email directly by clicking and unread in the garbage can. Because the actual text of the E-Mail may sound no matter how well - the chance is missed. Therefore, the subject line for the user should be so appealing and personal as possible and make them curious about on the contents of the receiver. However you should not exaggerate here yet it with the personalization, the many Spamer work exactly with this compound. Who does not know subject lines like this: "Peter, our top offer for you!" or "Mr. Miller, now free the provider change!" etc.? Please do not - the name of the recipient is on link exchange requests not in the subject line, even if you have a pool of addresses available enables the integration of, because it smells very simply automated mass mailings.

4. Personal approach

In contrast to the subject line, we can welcome the personal speech here almost rein. Here, it is very important to attract the user with his name. Whether here a "You" or "You" is attached as a response, you must decide with his trained eye even depending on the recipient. Yet you can see here ever again, that prefer automated mass mailings will be sent instead of individually researched and created emails. In this case, you get so impressive speeches such as "good day Peter Müller!" or just "Hello!". In both cases, not marketers sees that it is automated mass mailings, because nobody welcomes someone in an email with first and last names. And even if the name in the title is correct - with their personal touch that do nothing. At this point, then the chances of success for a link exchange are accordingly low.

5. Request to the point brought

Especially in this point, many senders of emails struggle often. Instead of succinctly convey the receiver, that you want to thread just a link exchange, a laaanger novel about the topics will be shipped here often SEO(Search Engine Optimization), online marketing, link exchange and its benefits. Usually you would like to read any long texts as a receiver because you either a) no time or desire to do so has to read them then to determine that it is merely a link exchange request, or b) it has long dealt with the topic of link building SEO and is therefore already deeply into the matter. In this case it is sometimes even veräppelt, where one can take the wheel for the first point - the thorough research of the receiver - here again. Instead of harassing the recipient so with unnecessary bells and whistles, typically a simple Tercet ranges at the link exchange. The better you manage to bring his lines to the point without to beat around the Bush, in 3-4 the chances of success are greater.

6. Correct spelling

Nobody is perfect, but you should try with link exchange requests as much as possible to keep the spelling rules. Especially for sending in the sales order, it is important, after all, a connection between the link exchange request on the part of the Agency and the client or customer is pulled this, which can have an impact ultimately on its image. In case of doubt so give rather that enable spelling checker or mail in the editorial office.

7 Linguistic style

Should be abandoned street jargon and network language possible for link exchange requests. Smilies and abbreviations such as "lol" or "rofl" evidence usually only in the rarest of cases of seriousness. A key pitfall is here especially that many beneficiaries who are not quite as Internet affine just can do nothing with corresponding abbreviations. Who would like to improve the chances of success so geared ideally to the classic German.

8 Equivalent exchange

In addition to the relevance of the topic, many Exchange inquiries at operators whose websites have one or more specific positive SEO metrics like a high PageRank, good visibility, many backlinks, a great domain name age set is etc. So that the Exchange can be completed as quickly as possible, is not infrequently sent by the sender of a link exchange request also equal to a small selection of its own portfolio, which in turn links can be offered. However, one must here unfortunately repeatedly determine, that of equivalence in relation to the above mentioned metrics of the offered sites often no question may be, what is more than annoying for the recipient of the link exchange request. That the link exchange request in such a case is not successful is probably understandable. Therefore: If you want to have a good link, should have as much decency and at least reasonably equivalent link.

9 Sender profile spice up

Another important point in the link building is the name of the sender or contact person. This one contact data of course and fully at the end of every sent email, including all relevant such as website, email address, and phone number. Ideally, adding additional links to its existing social media profiles like Facebook, XING, LinkedIn, Twitter, and Google +. This makes the E-Mail not only serious, but offers the possibility to make a picture of the sender, just as it has been ideally also on the receiver the sender the recipient in addition. Apart from the seriousness it offers the possibility of networking - so alike and this topic is already long important just for the link building!

10 Telephone request - the alternative?

Basically, link exchange requests are a very good and comfortable solution via email. But there is also a more promising alternative or supplement: the telephone! Instead of having long to worry about the matching text, a link exchange request via phone call offers significant advantages:

-Direct and personal contact with the operator.

-You quickly learn the art of the interlocutor.

-About some Smalltalk to build a sustainable relationship.

-Person cross-networking through recommendation.

-Phone calls can save a lot of time in comparison with the acquisition of E-Mail.

-The conversion rate is usually higher compared to emails.

In case of doubt can be used the phone as a "Reminder", provided that the recipient not on email replies. It finally sometimes happens that an email is somewhere stuck in the spam folder. Here, the phone is a very useful tool.

Google Panda 24 Update

williamjons4@gmail.com (William Jons) — Wed, 23 Jan 2013 12:25:00 -0800

Google Panda 24 update on 22th January and it has impacted 1.3% on English queries.

Google tweeted:-

Google Panda 23 Update

williamjons4@gmail.com (William Jons) — Sat, 22 Dec 2012 08:31:00 -0800

Google has announced Google Panda #23 update(Refresh) on Dec 21, 2012 and it impacted 1.3% of English queries.

Google tweeted:

Meta Tags For SEO Optimal Use

williamjons4@gmail.com (William Jons) — Tue, 18 Dec 2012 11:46:00 -0800

Meta tags are invisible information in the head area of a web crawler and almost all popular search engines read them out for further use. Their significance can be seen at the latest, when you stop and look at the search results for a certain term. Because search engines generate from the title and the description tag displayed snippets in the SERPs, which have a profound effect on the click behavior. Since in many blogs, forums and other CMS such information is often given only rudimentary attention I would like to address the most important meta tags specifically, for the Search Engine Optimization and affiliate marketing can be used optimally.

The Content Type Meta

< meta http-equiv="Content-Type" content="text/html; charset=UTF-8">

The Title Meta Tag

<title>SEO Knowledge | On Page and Off Page Optimization Techniques</ title>

The title tag is one of the most important information, because it is an on-page factor and represents the page at first sight for the user in the search results. The title meta tag should be designed attractively as possible, contain the most important keywords and a call to action. This way you can set yourself apart from other poorly optimized Titles and increase the CTR in the SERPs enormous. Considered the maximum length of the title meta tag is 65 characters, which should be adhered to, otherwise the title is cut off unpleasant. Who on a fire as this domain is or wants to establish, in addition also add in the end of the title of the domain.

The Description Meta Tag

<meta name=”description” content=”Welcome to knowledge in seo, where you will find information on Search engine optimization, Social media optimization(smo) and Search engine marketing(sem).”>

The Meta Description is the flagship of the page in the SERPs and will give the user an idea of the information that he will get after you click on the snippet. Although the Description loses more and more important, you should use it to themselves in the hands of what is displayed in the SERPs. The Description should also include important keywords in the beginning and not be longer than 150 characters long, otherwise it will be truncated.

The Keywords Meta Tag

<meta name="keywords" content="seo knowledge, sem, search engine optimization, seo marketing, seo optimization">

The Meta keywords have long been one of the most important measures for on-page was a good ranking and weighting them with time piecewise devalued by Google. Today the specified keywords are by far the criterion with the lowest to no influence. Nevertheless, they are given for completeness nor happy. Who wants to do that, who will also have no desire to harm thereby.

The Robots Meta Tag

<meta name="robots" content="index,follow">

The robots meta tag can be specified with various content elements: index, no-index, follow and no-follow. Depending on which to page content is here and you should take this indication. The value of "index, follow" is interesting for all pages that you want to appear in the search results and their links to be followed. One example would be any content or product pages. The value "no-index, follow" is interesting for all pages that do not should not be indexed, but follow the links, the crawler must. These may, for example, the site map, category or Tagseiten. The robots Meta Tag is also often used in conjunction with Page-rank Sculpting to specifically indicate a special bottom to no weight on. The other combinations and possibilities of the 4 values you can probably now already thinking itself.

The Language Meta-Tag

<meta name="language" content="English">

Even if your website search engine crawlers in most cases can assign the right country, helps the language meta tag if you have a website with multilingual content. This tag supports the search engine crawlers like to assign the areas website and its contents to the right country. Especially useful is the language meta tag, even if it is released under a domain multilingual content and no real multilingual frontend provides. Because then indexing the content is based on the language and country in the meta tag.

The Canonical Tag

<link rel=”canonical” href=”http://www.knowledgeinseo.blogspot.com/” />

determine which URL to search engines and should be considered in many a problem remedy. Therefore you should use the canonical tag if a domain accessible both with and without the www is, content is used twice in the internationalization at different levels of the same content at two different URLs can be accessed, URLs are indexed with tracking parameters or if category or Tagseiten available. The canonical tag is not just a useful tool to avoid duplicate content, but it can also be used as an alternative to 301 Redirect and Link Power pass on.

Rich Snippets

With rich snippets are no actual meta data, but for the few lines of text that one finds more often in the search results pages under the title. With this additional information, such as product reviews in the form of stars or the number of reviews, the viewer will receive additional information about the page or the product and get a better assessment of the relevance thereby. Rich snippets can be added with micro data, microformats or RDFa the Snippet. A detailed description of the implementation is here to see.

The Author Tag

<meta name="author" content="William Jons">

When using this link attributes to ensure that the content on the web for his Google+ profile picture also appears in the SERP snippet. To do this on the side, ideally in a Autorenbox at the end of the article to link to your own Google+ profile. Then you have to verify to his Google+ profile a link back to the page to which you add to participate in and make it public. The author tag has sense in particular if you want to stand out in its search results and writes many of the other guest articles. It is also rumored that Google is working on a secret Author Rank, which can affect the Trust and included in future also with rankings.

Problems With Meta Tags

Coding Error:- Incorrect coding of meta tags is a classic mistake that can lead to indexing problems by invalid code. Therefore, we recommend a regular validation once you've made changes to a page.

Duplicate Meta Tags:- A relatively common mistake in the use of meta tags is the Repeated use of the same data for different pages. This creates duplicate meta tags, which can pollute the ranking. Ideally, each base has its own meta data which are adapted thematically to the page.

Meta Spam:- This is not even seen by visitors from search engines like, so you should Meta spam avoided. Anyone interested strung together and comma separated keywords. To convince is definitely less is more.

Arrangement Of Words:- should get a better attention important keywords are placed as far forward in the meta tags. Keyword should therefore be so ordered by weighting and context. There is a phrase of several keywords, they should be accurately represented in their syntactic relationship and not separately.

Avoid Special Characters:- Here occur less and less problems to still be on the safe side, you should avoid using special characters. However, this does not generally special characters, for Universal, such as hyphens, pipes, etc., can be readily used.

False Information:- Depending on Meta Tags allows providing false data represent a smaller or larger problem. A spelling mistake in the description is easily repaired and should not provide much excitement, however, where can an incorrect URL in the Canonical day have disastrous effects on the entire site.

Google Panda 22 Update

williamjons4@gmail.com (William Jons) — Sat, 1 Dec 2012 11:45:00 -0800

Google said that Google Panda which is updated on 21 November 2012 is effect all the daily user of English queries by 0.8%.

21th Google Panda Algorithm Update

williamjons4@gmail.com (William Jons) — Fri, 9 Nov 2012 14:28:00 -0800

21th Google panda impacts about 0.4% of queries that a daily user might notice & 1.1% of the United States of America in English searches.

Google tweeted:

SEO: The Keyword Analysis Process In 5 Steps

williamjons4@gmail.com (William Jons) — Sat, 27 Oct 2012 15:11:00 -0700

Finding, selecting and analyzing the right SEO Keywords for your website or campaign is the first step in a successful SEO project. An analysis of keywords (also called queries, search terms or keywords called) not only provide insight into the search behavior of your target audience, but also offer opportunities for new content / markets.

You learn because how your audience looking for, what they want, where and when , what torque words they use, what words close a purchase / conversion are located (eg ordering, buying, contact, phone number). But they also give you insight into words what you actually do not want to be found on.

Keyword Analysis Process

In order to carry out an effective keyword analysis, we use the following five phases:

Find
Analyze and select
Implement
Optimize
Evaluate

In the figures below we visualize the keyword analysis process, the last 3 steps are basically a continuous process and are closely linked.

Figure 1: Process Analysis Keyword

Figure 2: Relationship between phase 3, 4 and 5 - are closely associated with each other.

Below are the detailed actions appointed by step:

1. Find

The "discovery" of keywords can in countless ways, the following 8 steps that can be followed. This preparatory phase is the most time consuming but essential for all subsequent phases.

Internal investigation (names, types, products, services).
Research all current offline data (brochures, press releases, newsletters, etc.).
Research all current online data (site (s), statistics, possibly. campaigns, relevant home pages, etc.).
Research the market (portals, competition, magazines, groups, forums etc.).
Do research using various tools :

Google Keyword Tool / Keyword Tool (insight in search volume and competition)
Google Trends for Search
Google Suggest (autocomplete results)
Google Webmaster Tools (search queries on dashboard)
Google Analytics (existing data from visit obv vs. keywords. Visitor behavior)
Google Sets
Google Wonder Wheel (unfortunately, no longer or temporarily not active!)
Google AdWords (keywords tab to view keywords in active campaigns)
Search current website (which words are searched visitors?)
Twitter Search : real-time input from market / audience

6. Have you thought about specific terminology / lingo, seasonal words (see Google Insights) and many spelling errors?

7. Consider also a higher level : if I sell sofas, words such as "home", "house" or "establishment" means a level higher and interesting for your research.

8. Record all found (search) words.

TIP : Calculate the probability that your website high rankt a keyword using the KEI (Keyword Effectiveness Index). The math behind this is simple:

Indicate for each keyword is the number of monthly searches (search volume, local monthly searches according Tool 1, see above).
Write down the number of each keyword targeted results (competition).

Formula: search volume / competition = KEI .

Example :

Search volume for 'Volvo cars' is 9900 (exact search).
Competition for 'Volvo cars' is 8570000. However, with Google commands allintitle: volvo occasion "you only get targeted and remain competitive over 56,000 results. With this command you separate the wheat from the chaff because you are looking for in the page title. The page title is still an important factor for SEO.

Outcome KEI = 9.900/56.000 = 0.17

A KEI of 0.04 or higher is basically as a good starting point.

2. Analyze and Select

Before we go further found keyword analysis and selection, follows first of only theoretical. There are several types of keywords, here are numerous theories. In practice, however, we distinguish the following three:

Topwoorden 'companies'
Subwords 'business buy'
Longtail words' construction buy in london "

If we further examine these 3 types of keywords and visualize that the more targeted someone searches (mostly long tail), the more seriously someone. Research had already shown that we increasingly with 4, 5, 6 or 7 keywords search. Chris Anderson wrote an interesting book "The Long Tail", where the graphs are also based. More info can be found on the Wikipedia page about The Long Tail. The book is in many bookstores and in many online shops to order (see figure).

Figure 3: The Long Tail: including estimated conversion rate by type keyword

Figure 4: The Long Tail : percentage of the total search volume

With this wisdom you so, depending on your strategy and objectives, determine which keywords get the most attention in your SEO strategy. First we go through the following steps:

Group all the keywords found in phase 1, so for yourself an overview created (take as starting point the 3 match types as just discussed).
For long tail keywords you called torque words (which words for / between / after the keyword typed) great lost; thinking of place names, specifications, features etc.
Group called conversion words (purchase order requests, download, compare).
Grouping possible synonyms.
Have you all plurals and diminutives checked?
Combine relevant groups of words and sorting for example, on the basis of these search volumes. For this you can use Google Insights, but you can also use any sales or conversion potential as a starting point, instead of search volume. Often the existing competition as a starting point if the keyword analysis from a 100% SEO perspective is drawn.
Make a list of all the negative keywords, negative keywords are also mentioned.

Negatives

In addition to the keywords you wish to be found, there are also numerous keywords to appoint you do not want to be found. These words are basically only important for SEA campaigns (paid ads in search engines). From a SEO perspective, you can indeed say that all that visit your 'free' receives a bonus, even if the quality is not optimal. However, if you are going for a pure and natural conversion rate and the best user experience, it is also a concern for your SEO strategy.

To get more insight in giving, you will find the following 3 examples of negative keywords .

For a local Volvo occasion- specialist:

"Volvo fh '(type of truck Volvo)
"Volvo penta '(marine engines Volvo)
' Parts '(and specific names such as' outlet')

But some types that are discontinued or not in stock, negative keywords. It does indeed visit which is not directly relevant in terms of look and need not optimally suits the website.

For a web agency :

" NCNP '(no cure no pay, some method by which prefer not worked)
'Guaranteed first page google "(since this is simply impossible will you not focus. Alternatively you herein say that it is relevant to where targeted content to write to the viewfinder to save this)
"Cheap site "(usually a type of query that you as a professional web designer do not wish to be associated with

For a webshop :

'Compare '(many shop makers do not want to be found on such keywords, as this audience is still orienting, and often more price is)
'Free '(speaks for itself, does not look intent on nearly every shop, excluding' free shipping 'of course!)
' second '(the average shop traded goods not used)
'Marketplace '(many products / brands / icm words or names as Marketplace Globe searched, the searcher already know where you want to order something!)
'Repair '(many people search for specific products, but with the word' repair 'behind it has a totally different meaning and intent look, you do not want to be found)

How do I find negative keywords?

You know itself : you are no doubt numerous words which your company / product / service can not be associated with it. Record this consultation and the possible internal moment.
You during your research undoubtedly encountered keywords that do not apply. Record this, they may search again and go through all the steps again if a complete picture.
With active AdWords campaigns you in the 'Keyword' using the function "Display search terms 'the really used keyword understand. Based on these words, you can quickly delete the words which you do not want to be found.

How the groups with keywords eventually combine, whatever name you give them and what words you put in the group, is entirely at its discretion. If you have the words well researched, insight into search behavior, know who your audience is and what the business goals are, then you're in a fairly simple Excel sheet with a clear overview of all the keywords drafting.

3. Implement

You're absorbed in the search behavior of your target audience and you have a complete overview of all keywords. Now the translation of a keyword list 'to' implementation in website and / or campaign. Poor campaign you can use fine words, especially for SEA purposes. For SEO, however, you go back to the basics and the structure of the (new or existing) website. You go through therefore the following steps:

Determine which keywords are minimal in the structure of the site should be included (do not forget the meta tags, you'll find an explanation about that in a post on our blog ).
Determine which keywords if necessary. in the form of landing pages back may appear (specific words, jargon, not logical in your structure, be relevant to your website and the visitor).
Determine which keywords in the content of pages to be processed (in headers, paragraphs, internal links).
Determine the quick wins from all keywords. These can be short term or more visits / conversions supply to catch up with competition or simply achievable.
Determine which keywords in a later stage be processed.
Discuss and discuss the choices with the copywriter or those texts (re) writing.
Determine a phased implementation (for intermediate optimization).
Check all elements per round implementation.

Tip : Make sure you have a clean baseline have your current SEO performance before you start the implementation phase. A summary of rankings on relevant keywords, presence and position of competition, some SEO visits (Note: Filter your company and brand names of here!) And clicks is enough.

Tip : a good content strategy not only ensures more visit through SEO, but also gives you options to add relevant content without hindering the user experience. Many keywords because you can use pages as FAQs, specific product pages, service / warranty etc. Blogging is also a form of content strategy, witness this particular article. Content that is not normally mentioned on the website of your company, but can add value to the target is usually in a blog.

4. Optimize

Based on the objectives and current SEO performance you can analyze what the effects are. Depending on these results, you can decide to send interim or at specified intervals. Optimizing your keyword analysis is basically not an issue, since this phase integral part of your SEO strategy. Because you have selected the right keywords and implemented, you can monitor the results and based on that define actions. Think more attention for a keyword with a high KEI, more attention to what a keyword underperforms, less focus on keywords that have achieved their goals etc.

5. Evaluate

Evaluate the efforts and results compared to the baseline and start the process (from phase 1 or 3) again, if necessary. Report summarized the outcomes and possible. Lesson's for the future.

Tools

Finally some more advanced tools that help you analyze and search for keywords:

Keyword density (keyword density) measurements done via www.ranks.nl . An optimal keyword density is between 3% and 7% per page. Recently spoke to Matt Cutts (head of Google SEO) located on the keyword density: "Yes keyword density Should be present but is not important. Include the keyword's but make writing sound natural. "
The keyword suggestion tool from WordStream for advanced among us certainly interesting.
The niche keyword finder , also WordStream is free and gives possible additional input.
Keyword multiplier done via www.keywordmixer.com or www.mergewords.com.

Google Penguin 3rd Update

williamjons4@gmail.com (William Jons) — Mon, 8 Oct 2012 14:56:00 -0700

Matt Cutts declared a Google Penguin 3rd update on Oct. 5, 2012, a basic data-refresh, that only should affect about 0.3% of English queries and 0.4%. of all non-English queries.

Matt Cutts has said that Not only in English but Google penguin 3rd has affected all language(Spanish, Italian and French etc).

Matt Cutts more replies on twitter other people:-

@gfiorelli1

@glemarchand

@robwatts

20th Google Panda Algorithm Update

williamjons4@gmail.com (William Jons) — Sat, 6 Oct 2012 15:21:00 -0700

Google has confirmed on Thursday, September 27th, Panda algorithm update – this would be the 20th Panda update, so we are naming Panda 20. This is a reasonably major Panda update that affect 2.4% of English search queries & continues to be rolling out.

Friday afternoon, Google proclaimed a exact match domain update that removed the possibilities of a low-quality exact match domain from ranking well in Google. however over the weekend, several non-exact match domain site proprietor's noticed their rankings down. What was it?

Google confirmed that they pushed out a new Panda algorithm update that is not just a data refresh but algorithm update. Google says that “effects regarding 2.4% of English queries to a degree that a daily user might notice.”

Here is the quote:

What is SEO? The nature and types of optimizations

williamjons4@gmail.com (William Jons) — Fri, 5 Oct 2012 14:42:00 -0700

Hello my dear readers,

Today's post I decided to devote the term SEO. A lot of talk about it, but not everyone understands exactly what it is. Some think it is a specialist in buying links, others think he is a man a magician who knows some secrets promotion in search engines. In fact, there is no secret. Search engines themselves are materials about how to be a site to the search engines love it.

So, let's begin.

Each owner of a site always had, or still have to hear such a thing as SEO or search engine optimization. What it is and what it eat? Needless reduction SEO, English, stands for Search Engine Optimization and translated as Search Engine Optimization. In turn, Search Engine Optimization(SEO) - A complex of works, which aims to raise a certain position in search engines for specific keywords.

By definition, it is unclear what kind of a necessary set of works. Let's look at what needs to be done. When ranking the search engines determine relevancy site on many factors. All these factors are kept in strict confidence, and all the while their number increases. Unfortunately, and perhaps for the better, there is no exact formula for getting the site in the first place in the crescent. Yet we know the key factors that influence the position of your website. All of them can be divided into internal and external. Working with the internal factors are often called internal page optimization. These actions are aimed at improving the relevance of your website in search engines and then, how much fuller the requirements of search engines to the site directly affects its position on the search results page. And now imagine that option. On the one hand, there is a new high-quality site, such as online store tourist equipment, which is filled with the right information and decorated according to the rules of internal optimization pages. On the other hand, there is a potential customer who wants to buy, for example, snowshoes and sets an appropriate request to the search engine looks through the first five, maybe 10 links, read the description and buy accordingly where cheaper. But the newly created site on this list for some reason was not! And where is he? Go to the second page of the search engine, then the third, etc. And somewhere in there find our site. But why so? After all, a full description of the goods, there are photos, and even cheaper price all. Then the owner of the site is suitable to the basic problem, the Search Engine Optimization. It turns out that one internal site optimization and quality content is not enough to be "first." And what's the deal? But the fact that your site no links, it has a zero rating. That's what the outer optimization.

The whole thing is a citation index site(IC) . Citation index is a measure of the number of website links from other websites to your website. Therefore, if your resource is not referenced by other Web sites, your site will be IC zero, and it will have low rankings in search results. There are also themed Citation Index(TCI), which takes into account the number of sites linking to your subjects, and the weighted citation index (VITS), which takes into account the popularity of the linked resource. In general, these two induces are inseparably linked, and therefore do not record the site into the first directory, and even more to share links to resources not your subjects.

In order for your website to attract targeted visitors, and that it has a good position in the search engines and a stable citation index to hold a series of works on the external search engine optimization, some not even a one-off, and during the whole of the web site:

Submit your site to directories(search engines, directories separate sites)
Exchange links with other sites
Placement of Publications (articles, interviews, press releases)
Communication on Blogs and Forums
Establishment of Partnership Programs
Diversity of useful services

And besides all of the above should be aware of some rules, non-compliance with which search engines can exclude a site from the search. Should distinguish between such concepts as "White Optimization", "gray optimization", "Black Optimization".

For white SEO include all of the above methods of promotion without officially barred optimization.

Grey optimization is often a manifestation of a lack of respect to you the user, it is the fact that the text of the pages as a large number of keywords, which is not conducive to normal readable text, for example: "Camping equipment has a tourist because all tourists must travel gear and tourists without travel gear can not do. " Itself gray optimization is not prohibited, but may be regarded as a violation of the search engine.

Black optimization is officially banned and includes the use of doorway pages, cloaking, single-pixel links, hidden text on the site, which is not visible to the visitor, but easily seen by search engines. If you stick to the rules of search engine optimization of pages of internal rules and do not forget about the external search engine optimization, your website will not have to hang out in the tail of search queries, but on the contrary, it will take the allotted place in the top search engines. And finally, remember, first of all creating websites for people and think about them.

If people like your site, you will love it and the search engines.

Google EMD Algorithm Update: Exact Match Domains No Rank

williamjons4@gmail.com (William Jons) — Wed, 3 Oct 2012 12:33:00 -0700

Matt Cutts, declared on Twitter that Google goes once "low quality" precise match domains to make sure they are doing not rank well within the Google search results. Matt aforementioned this algorithmic rule update solely impacts 0.6% of English-US search queries.

Honestly, i'm a trifle stunned it took Google ciao to try to to this. I mean, Matt same in public that Google can check out actual match domains virtually 2 years past. i'd have thought Google would have done one thing shortly once. perhaps they need and perhaps this is often simply associate degree update to that? i'm undecided. however this should not come back as a surprise to anyone going once the precise match domains.

I believe Google was deceleration pushing this out some days agone, on weekday night. I saw AN dealing in SEO chatter within the Webmaster-world thread however i actually did not assume it had been Panda or Penguin seabird connected, that it wasn't, therefore i made a decision to attend it out and see what I might resolve over the weekend. it had been this, a particular match domain algorithmic program modification.

It sounds like several sites were hit, as several webmasters have rumored being hurt by this update. A Webmaster-world thread has many webmasters claiming to be victims. i'll do a poll on this in a few week, i do not need to poll our readers till they need time to analyze if they were compact by this. however it looks pretty important, particularly for SEOs and domainers.

more information click SEOmoz

The Meta Keywords Tag Is Back, Just For News Articles

williamjons4@gmail.com (William Jons) — Fri, 21 Sep 2012 13:34:00 -0700

Google declared they will begin using new tag for Google News publishers in the form of the news_keywords meta-tag. See it

The tag paste inside the <head> element

Google said:

The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.

More information click it:

Google Rolls Out Panda 3.9.2 Refresh

williamjons4@gmail.com (William Jons) — Thu, 20 Sep 2012 09:56:00 -0700

Google rolls out Panda 3.9.2 Refresh on September, 18th 2012. Panda affect less than 0.7% of the search queries.

Most Panda updates effect less than 1% of the search queries.

For more information about Google Panda Update visit official Twitter page.

Google Panda 4.0 Update ? A Diversification Update.

williamjons4@gmail.com (William Jons) — Sat, 15 Sep 2012 09:59:00 -0700

There is some serious deal in SEO chatter and webmaster within the WebmasterWorld forums as of this morning with regard to a potential major Panda update. Major enough, we would upgrade the name from 3.9.x to 4.0 release?.

According to Matt Cutts tweet there wasn't a Panda update but rather an update to the changes of the search results. He wrote:

On the idea of communication, I believe that this Panda update, not a Penguin update, Despite solely Panda update version 3.9.1 for twenty weeks in August. Nearly 4 weeks ago. So i believe we have a tendency to thanks to our monthly update Panda however additionally. We are curious for Penguin update.

Chatter picked up nearly 6:30 EDT on forum. One webmaster said:

We saw a 50% increase in our Google referrals to a heavily panda'd site yesterday. It has been hit by multiple rounds of Panda and overall has lost 90% of its Google traffic since February 2011. Has anyone else noticed a bump to a Panda'd site on September 14

Another one said:

Yes, us too. One site of ours got nailed on the very first Panda, and yesterday was one, of the best days in a long time, more increased traffic and solid conversions. Not sure it is Panda related though.

Mozcast.com site is reporting 88 degrees. SERPs.com and SERP Metrics do not share the same findings. May be SERPs.com, SEOmoz and SERP Metrics run their tools at different times.

Plz check your website to know is he hit by Google Panda? It can better or worse? Go check your analytics.

Google Penguin

williamjons4@gmail.com (William Jons) — Thu, 6 Sep 2012 15:19:00 -0700

The GOOGLE PENGUIN update was announced on April 24, 2012 the announcement regarding the release of a new algorithm designed to address the problem of keyword stuffing and unnatural link building. The objective is to reward even more those using techniques licit paying attention to the content. Unlike Panda, whose release took place gradually, the launch of Penguin took place simultaneously around the world, with an estimated average incidence of 3% of the searches.

According to the announcement released in April on the Google Webmaster Central blog, Penguin is designed to address the problem of over-optimization of keywords (the keywords stuffing, in the jargon) and link building unnatural. In a nutshell Google Penguin rewards uses optimization techniques lawful and genuine, paying attention to the content. At the same time penalizes, with a significant loss of positions, those who use link building and not genuine that build their own network of links in an "artificial".

So: eye to content, grammar and reliability of your articles and texts on your sites, use SEO techniques clean and do not flatter the charm of the artificial positioning. Only in this way can count on the link that will be nothing but "high esteem" of your readers who have rated as excellent bed and have shared.

It 'an algorithm that penalizes websites that apply spam techniques, including sites in:

Techniques that use keyword stuffing;
That makes excessive use of exact anchor text in inbound links;
Sites that have inbound links from authoritative sources or network of sites;
Sites with matching keywords - exact domain name and suspected utility.

Google Penguin Updates:

Penguin 5th on Oct 04, 2013
Penguin 4th on May 22, 2013
Penguin 3rd on Oct 5th, 2012
Penguin 2nd on May 26th, 2012
Penguin 1st on April 24th, 2012

Google Panda 3.9.1 Update Confirmed: Monday, August 20th 2012

williamjons4@gmail.com (William Jons) — Fri, 24 Aug 2012 14:50:00 -0700

Now Google consistently rolls out a Panda Refresh every month. Google recently update his algorithm (GOOGLE PANDA) on August 20th Monday 2012, and this update impact on website not more than 1% according by Google.

Difference between Google Panda and Penguin

williamjons4@gmail.com (William Jons) — Fri, 17 Aug 2012 11:02:00 -0700

Google Panda

williamjons4@gmail.com (William Jons) — Wed, 15 Aug 2012 15:26:00 -0700

Google Panda is a changes to the Google search result's ranking algorithm that was 1st released in 24th,February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites" and return higher-quality site's close to the top of the search results. CNET reported a surge within the ranking of news websites and social networking site's, and drop in ranking for site's containing amount,s of advertising. This variation reportedly affected the rankings of almost 12% of all search results. Presently once the Panda rollout, several websites, including Google's webmaster forum, became crammed with complaints of scrapers/copyright infringers improving better rankings than sites with original content. At one purpose, Google in public asked for data points to help detect scrapers better. Google Panda has received many updates since the original rollout in 24th,February 2011, and therefore the impact went global in April 2011. To assist affected publishers, Google published consultatory on its blog, so giving some direction for self-evaluation of a website's quality. Google has provided a list of Twenty three bullet points on it's blog answering the question of 'What count's as a high quality sites?' that is supposed to help web-master's 'step into Google's mindset'.

Google Panda Process:

Google Panda was designed through AN rule update that used AI in a very additional subtle and ascendible method than antecedently potential. Human quality testers rated thousands of internet sites supported measures of quality, as well as style, trait, speed and whether or not or not they'd come to the web site. Google's new Panda machine-learning rule, created potential by and named once engineer Navneet Panda, was then accustomed rummage around for similarities between websites folks found to be prime quality and quality.

Many new ranking factors are introduced to the Google formula as a result, whereas older ranking factors like PageRank are downgraded in importance. Panda is updated from time to time and also the formula is go by Google on an everyday basis. On Gregorian calendar month Tuesday, April 24th, 2012 the Google sphenisciform seabird update was discharged, that affected an extra 3.1% of all English language search queries, highlight the continuing volatility of search rankings.

The latest Panda version was confirmed by the corporate in its official Twitter page, wherever it declared, “New knowledge refresh of Panda starts rolling out on. 1% of search results amendment enough to note. " Saturday, July 28^th , 2012"

Google Panda Updates:

Panda #24 on January, 22nd 2013
Panda #23 on December, 21st 2012
Panda #22 on November, 21st 2012
Panda #21 on November, 5th 2012
Panda #20 on September, 27th 2012
Panda 3.9.2 on September, 18th 2012
Panda 3.9.1 on August, 20th, 2012
Panda 3.9 on July 24th, 2012
Panda 3.8 on June 25th, 2012
Panda 3.7 on June 9th, 2012
Panda 3.6 on April 27th, 2012
Panda 3.5 on April 19th, 2012
Panda 3.4 on March 23rd, 2012
Panda 3.3 on about February 26th, 2012
Panda 3.2 on about January 15th, 2012
Panda 3.1 on November 18th, 2011
Panda 2.5.3 on October 19/20th, 2011
Panda 2.5.2 on October 13th, 2011
Panda 2.5.1 on October 9th, 2011
Panda 2.5 on September 28th, 2011
Panda 2.4 in August 12th, 2011
Panda 2.3 on July 22nd, 2011
Panda 2.2 on June 18th, 2011
Panda 2.1 on May 9th, 2011
Panda 2.0 on April 11th, 2011
Panda 1.0 on February 24th, 2011