tag:blogger.com,1999:blog-8503033901828314555Mon, 07 Jul 2025 02:50:36 +0000jacki semerauI Can Relatewomen entrepreneursBusiness Relationship Tipsbuilding relationshipsreal estatesend out cardssuccess in businessreal estate marketingrelationship marketingsupportwomen in businessReal Estate EducationSocial Mediabusiness basicsbusiness strategiesentrepreneursknow your placenetworkingstay positiveMortgage Informationappreciationbloggingmarketingnewsletter2008 presidential electionactionsclassinfluencepersonal developmentpurpose portfolioreal estate careersales and marketingself employmentsmall business start upvideo marketingFacebook MarketingJust for funMotivationPersonally SpeakingRantingStarbucksUS Economybalancing work and playbusiness relationshipscharitiescharity eventscontest winnercorporate americaentrepreneurs networking for changemarketing budgetsmarketing campaignsmarketing companiesmedia negativitymemorial daypoliticiansrecognitionreferralssales basicsseeking helpself awarenesssendoutcardsstaar nightthanksgivingAlan UnderkoflerAmeriFirst FinancialAppleBrian JenningsChicago CubsConsultantsDavid MurrayEtiquetteFacebook CrashGeneral Colin PowellGraceHUDHomesJDE LTDMari SmithMy FamilyMy Own Little WorldParadise BakeryPay It ForwardPublic Speaking TipsSEOSacrificeSafetyStop Motion VideoSue LechmanT. Harv EkerTextingTop 10 ListTwitterUnlistedVeteran's DayVital Speeches of the Dayaccountantachieva credit unionadvertisinganne marie weatherbad daysbahamasbiltmoreblackberriesbowlingburning bridgesbusiness planningbusiness vacation timechoreographycristin norinecruisedave segrovedecoratingeileen harrisemail marketing tipsencfinancial helpgabriel's angelsgas priceshistorypinholiday weekendhome staginghutch fundiPad TipsiPad for RealtorsiPhoneles brownluxury real estate marketingmeaningmillionaire mindnewsninja catperfect momentspersonal beliefphotospositive talkpromptingspublic isolation projectreligionrewardsscottsdalesendoutcards updatessisterstake a risktalk is cheaptalk like a piratetarget markettaxestechnologythe secretunacceptable networking behavioryour place marketingEveryone has a place in Arizona. Have you found yours yet? If not, I'm here to help. From the Mountains of Flagstaff to the Valley of the Sun, my team and I help you know the place you call home. I also coach other real estate agents on their marketing systems and tools. And - believe it or not - I actually have a personal life outside of real estate! So this blog is a combination of real estate information, marketing tips, and personal musings. It's my place. Welcome!http://knowyourplace.blogspot.com/noreply@blogger.com (Jacki Semerau Tait)Blogger101125tag:blogger.com,1999:blog-8503033901828314555.post-705264120891669672Fri, 30 Jul 2021 21:48:00 +00002021-07-30T14:48:41.644-07:00My FamilyPersonally Speakinghttp://knowyourplace.blogspot.com/2021/07/uss-lexington-in-corpus-christi-tx-this.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-8506250409814330484Tue, 11 Oct 2016 08:52:00 +00002016-10-11T01:59:31.211-07:00Chicago CubsI Can RelateJust for funPersonally Speaking Me and my dad - always buddies, he taught me the love of Baseball Growing up, my dad played baseball with our church league.  Some of my earliest memories involve playing with my friends in the grass behind the bleachers or lawn chairs, where our moms sat and watched while our dads and brothers played ball. I was 10 years old when I went to my first professional baseball game. Or at http://knowyourplace.blogspot.com/2016/10/whats-so-great-about-being-cubs-fan.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-7652743969608019966Sun, 11 Sep 2016 22:16:00 +00002016-09-11T15:19:24.193-07:00decoratinghome stagingReal Estate EducationIf you're a listing agent, there are certain things you HAVE to know - like how to fill out the listing forms, how to defend your commission, and how to stage a room. Wait, they didn't cover that in real estate school!  Knowing interior design tricks and tips isn't necessary in real estate! Au contraire mon ami. I'll concede that you don't have to be a professional designer - heck, you http://knowyourplace.blogspot.com/2016/09/staging-things-every-real-estate-agent.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-1744432339250807422Fri, 25 Jul 2014 15:52:00 +00002014-07-25T08:52:47.475-07:00AmeriFirst FinancialMortgage Informationreal estateThe changes to conventional guidelines regarding short sale waiting periods are going into effect on August 16, 2014.  Below is a chart that shows the changes. To read the detailed information on these changes, click here.  Thank you to Sue Lechman with AmeriFirst Financial, Inc for providing the chart! Until Next Time, Jackihttp://knowyourplace.blogspot.com/2014/07/conventional-guidelines-changing-for.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-7472858638023249925Mon, 19 May 2014 23:58:00 +00002014-05-19T16:58:58.601-07:00classMortgage InformationReal Estate Education 2014 FHA, VA, and HUD changes you need to know http://knowyourplace.blogspot.com/2014/05/2014-changes-to-fha-va-and-hud-lunch.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-8294520644369345389Fri, 20 Dec 2013 00:24:00 +00002013-12-19T17:39:10.559-07:00Mortgage InformationSue Lechman Sue Lechman sent out an update about important pricing changes coming in April 2014.  Below is a chart that shows what the changes will look like.  If you didn't receive Sue's email update but would like to be kept up to date in the future, click here. Below is a snapshot of current adjustors vs future: Taking a look at the 720 – 739 credit scores you can see there are http://knowyourplace.blogspot.com/2013/12/sue-lechman-sent-out-update-about.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-8476929090070838591Mon, 09 Dec 2013 16:57:00 +00002013-12-09T09:57:19.254-07:00HUDHomesReal Estate EducationThere's been a lot of changes in the way HUD Homes are bought and sold. If you or your clients are interested in HUD Homes, you don't want to miss this class. Details:  Until Next Time, Jackihttp://knowyourplace.blogspot.com/2013/12/class-urgent-hud-changes-class-covers.htmlnoreply@blogger.com (Jacki Semerau Tait)08425 North 90th Street #1, Scottsdale, AZ 85258, USA33.5570512 -111.887661699999978.0350166999999963 -153.19625569999997 59.079085699999993 -70.579067699999968tag:blogger.com,1999:blog-8503033901828314555.post-8830683987095414112Tue, 29 Oct 2013 20:16:00 +00002013-12-09T09:52:02.905-07:00balancing work and playJust for funvideo marketingBecause sometimes we all just need to have a little fun!  This post has no purpose other than to make you smile :) Until Next Time, Jackihttp://knowyourplace.blogspot.com/2013/10/prince-and-blue-toy-funny-pet-video.htmlnoreply@blogger.com (Jacki Semerau Tait)3tag:blogger.com,1999:blog-8503033901828314555.post-4550753359902302298Fri, 18 Oct 2013 20:35:00 +00002013-10-18T14:20:24.061-07:00bloggingclassreal estate marketing Ever wonder what the BLOG is going on?  Yeah, you're in good company with a lot of other real estate agents.  But it's not as scary, as difficult, or as confusing as you may think.  (And it's DEFINITELY not pointless like I hear some say it is!) So join me for a workshop on Tuesday (details below) and let's look at "What the BLOG is Going on?"  http://knowyourplace.blogspot.com/2013/10/class-what-blog-is-going-on.htmlnoreply@blogger.com (Jacki Semerau Tait)1tag:blogger.com,1999:blog-8503033901828314555.post-8252627193141523631Thu, 17 Oct 2013 00:04:00 +00002013-10-16T17:04:02.919-07:00luxury real estate marketingRantingreal estate marketingSo today I was helping one of my real estate clients with their online marketing. He's a luxury market specialist in the Paradise Valley and Scottsdale areas. He's been a top producer in real estate since 1991, so this guy knows his way around the industry. For the past couple of decades, he's built a solid and rewarding business all based on referral. Now it's time to take it online. I'm http://knowyourplace.blogspot.com/2013/10/luxury-real-estate-marketing-where-for.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-2599632596543217101Mon, 14 Oct 2013 20:52:00 +00002013-10-18T14:01:16.555-07:00classreal estateReal Estate Education Don't miss out on this class taught by Sue Lechman with special guest speaker Frank Keel (HUD Local Listing Broker).  This class is being held at Keller Williams Sonoran Living office in Scottsdale, AZ.  Please RSVP to me and I'll save you a seat. Until Next Time, Jackihttp://knowyourplace.blogspot.com/2013/10/class-fha-203k-vital-for-todays-agents.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-6146262894738290522Wed, 28 Aug 2013 23:29:00 +00002013-08-28T16:29:25.366-07:00Mortgage Informationreal estateReal Estate EducationOn September 4, 2013 we have an upcoming Lunch and Learn.  Now I don't usually blog about classes, but this one is going to be awesome and you should be there if you're a Real Estate Agent in the Scottsdale/Phoenix areas! We have the following panel of experts: Frank Keel - HUD Local Listing Broker Steve McKamey - HUD Local Listing Broker Rich Egly - HUD Local Listing Broker Matt Hoover http://knowyourplace.blogspot.com/2013/08/lunch-and-learn-insider-tips-on-buying.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-3812051493582788169Sat, 06 Jul 2013 18:31:00 +00002013-07-06T11:32:30.133-07:00Business Relationship Tipsemail marketing tipsreal estate marketing Your signature line in your email is one of your most valuable marketing opportunities, and there are a lot of ways to convey the important business information that people need in order to connect with you. Too often, I see professionals use .jpg images as their email signatures.  While they may look fantastic on your computer, they often don't translate well to cell phones and other http://knowyourplace.blogspot.com/2013/07/email-tips-whats-in-your-signature.htmlnoreply@blogger.com (Jacki Semerau Tait)1tag:blogger.com,1999:blog-8503033901828314555.post-1614751553911448465Wed, 26 Jun 2013 01:16:00 +00002013-06-25T19:25:55.042-07:00real estate marketingSocial Mediavideo marketing I'm always asked about video marketing for Real Estate.  What are the best tips and tricks?  How long should the video be?  Etc, etc, etc. For the most part, a lot of Realtors hop onto Youtube, upload a version of their virtual tour for their latest listing, and call it a day.  Ask these agents if they use video marketing and they'll say they sure do. If you've ever sat http://knowyourplace.blogspot.com/2013/06/we-love-old-town-scottsdale-realtor.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-6807356814683019129Thu, 14 Mar 2013 17:30:00 +00002013-03-14T10:31:19.010-07:00Facebook Marketingreal estate marketingWhen I ask Realtors, "Who is your target market?" I often get the answer: "Buyers and Sellers." This is NOT a target market.  Those define behaviors and a side of the transaction.  When defining your target market, it's important to know their demographics and lifestyle behaviors.  Once you know THOSE things, you can define your target.  Once you've defined your target http://knowyourplace.blogspot.com/2013/03/realtors-do-you-know-where-your-target.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-1818196901005426561Tue, 12 Mar 2013 21:46:00 +00002013-03-12T14:59:54.560-07:00iPad for RealtorsiPad Tipsmarketingreal estatereal estate marketing I'm hosting a class taught by D. Patrick Lewis called iPad for Realtors: Contract to Close.  I've hosted this class a few times, and all the agents who attend have GREAT feedback. So I thought I'd blog about a few tips Patrick is dropping the class. The two must-have iPad accessories for Realtors: External battery pack back-up.  There's nothing worse than showing property all http://knowyourplace.blogspot.com/2013/03/ipad-for-realtors-contract-to-close.htmlnoreply@blogger.com (Jacki Semerau Tait)2tag:blogger.com,1999:blog-8503033901828314555.post-2877801283444894669Wed, 06 Feb 2013 16:45:00 +00002013-02-06T09:52:23.486-07:00marketingreal estatevideo marketingAhhh...Valentine's Day.  The one day of the year that we set aside to let the ones we love know about it.  Hmmm.  In my opinion, if you're only celebrating your loved ones once a year, they probably don't feel very loved.  But hey, I digress. Of course, we love being successful in our businesses, too!  So join us on February 14th for a Lunch & Learn at Keller http://knowyourplace.blogspot.com/2013/02/class-i-love-video-marketing-for.htmlnoreply@blogger.com (Jacki Semerau Tait)0Keller Williams Sonoran Living 5301 North Pima Road #130, Scottsdale, AZ 85256, USA33.513418 -111.889056999999987.9913835000000013 -153.19765099999998 59.035452500000005 -70.58046299999998tag:blogger.com,1999:blog-8503033901828314555.post-7869359002115056490Mon, 14 Jan 2013 22:20:00 +00002013-01-14T15:20:42.147-07:00marketingmarketing campaignsSEO Since I get asked about Search Engine Optimization (SEO) Campaigns all the time, I thought I'd share this infographic with you as an easy reference point.  If you're in real estate and seeking to create a powerful SEO campaign, it's time to think twice.  Paying the big bucks behind these types of ad campaigns often doesn't make sense, especially when you're being offered the same dealshttp://knowyourplace.blogspot.com/2013/01/whats-your-google-worth-seo-campaigns.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-6929546619796370934Fri, 07 Dec 2012 02:10:00 +00002013-03-19T22:27:28.873-07:00business relationshipsnetworking It's that time of year.  Happy hours, holiday luncheons, and full blown parties are under way.  The larger your client and strategic partner database, the more invitations pour in.  It can be tough to choose which ones to attend.  But in my opinion, go to as many as you possibly can! There's no better time for connecting with your business relationships and making them morehttp://knowyourplace.blogspot.com/2012/12/business-holiday-parties-be-merry-and.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-9189908615458655145Wed, 05 Dec 2012 20:08:00 +00002012-12-05T19:02:22.210-07:00business strategiesknow your placesmall business start upsuccess in businessMLE Alert! (Make Life Easier) This conversion calculator can help you figure out how much you are making per hit on your website.  (If you don't know how to measure the number of hits your site receives, I recommend Google Analytics.) Have fun with this Conversion Rate Calculator.  Is your conversion rate higher or lower than you anticipated?  How can you increase your success onhttp://knowyourplace.blogspot.com/2012/12/mle-alert-conversion-calculator-find.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-7252948152313249371Wed, 07 Nov 2012 23:42:00 +00002013-10-16T16:43:18.386-07:00politiciansRantingreligion Four years ago, I wrote "Post-Election: Now What?"  The name of the Republican candidate may have changed, but the rest still rings true today. What HAS changed is the American climate.  The candidate elected has already been in place for 4 years.  Some see Obama's second term as a chance to complete all the good things that were started that will save America.  Some see http://knowyourplace.blogspot.com/2013/10/every-four-years-i-mix-politics.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-4311017747144331885Tue, 09 Oct 2012 15:40:00 +00002012-10-09T08:40:24.371-07:00Join us for the class "Buying and Selling HUD Homes" on Thursday, October 11, 2012. See the flyer below for detailed information. To RSVP contact Jim Summers at Driggs Title 480-299-3694. Buying and Selling HUD homes - Sue Lechman, instructor Until Next Time, Jackihttp://knowyourplace.blogspot.com/2012/10/real-estate-class-buying-and-selling.htmlnoreply@blogger.com (Jacki Semerau Tait)0tag:blogger.com,1999:blog-8503033901828314555.post-4827228484537634965Mon, 20 Aug 2012 20:00:00 +00002012-08-20T14:36:17.360-07:00business basicsbusiness strategiesreal estatereal estate career Top producing Keller Williams Agents (left to right): Andrew Monaghan, Mandi Ross, Jon Brath, and Lou Rugolo Ever since 2004, I’ve worked with top producing Realtors, rookie agents, and everything in between.  Over the years, I’ve noticed that there are certain qualities that successful agents all have in common.  A recent panel at a Mega Agent Mastermind meeting at Keller Williamshttp://knowyourplace.blogspot.com/2012/08/top-5-takeaways-from-top-producing-real.htmlnoreply@blogger.com (Jacki Semerau Tait)3Keller Williams Sonoran Living 5301 N Pima Rd #130, Scottsdale, AZ 85250, USA33.513418 -111.88905733.500176 -111.90879799999999 33.52666 -111.869316tag:blogger.com,1999:blog-8503033901828314555.post-7184670022946859627Tue, 26 Jun 2012 22:32:00 +00002012-08-20T13:27:20.188-07:00marketing budgetsreal estateSo you're in real estate. It's so much more than just showing homes, listing homes, and writing contracts. You are in business for yourself. As such, you need to be thinking about keeping your client pipeline full. This means marketing your business!  Below is an infographic based on a recent survey of over 2,000 agents nationwide. If you're a Realtor looking for help trying to http://knowyourplace.blogspot.com/2012/06/so-youre-in-real-estate.htmlnoreply@blogger.com (Jacki Semerau Tait)2tag:blogger.com,1999:blog-8503033901828314555.post-5964897103648882570Sat, 07 Apr 2012 20:02:00 +00002012-04-11T15:04:50.288-07:00Business Relationship TipsEtiquetteTextingTop 10 ListIt's happened to anyone who has done business in the 21st Century.  You're meeting/talking/relating to someone eyeball to eyeball.  As you are in the middle of a sentence, you lose the connection with those eyeballs the second their smart phone alerts them that a text has been received.  In that instant, their attention is diverted as they pull out their phone to check the message.http://knowyourplace.blogspot.com/2012/04/top-10-business-texting-etiquette-tips.htmlnoreply@blogger.com (Jacki Semerau Tait)1