KOL Limited

Press Release - To succeed in business it is necessary to make others see things as you see them

16 May 2013

A press release is a proven method to broadcast company’s news and happenings to the world. It is a kind of announcement that you can publish online and the interesting thing about this is that it will be broadcast to masses once people start sharing it. An online press release is completely different and more useful than a standard paper press release or a television commercial. This is because people are more interested to surf on Internet as compared to reading a paper or watching a TV commercial. People spend more time on Internet these days as compared to print Media, television or radio. The online press release has the ability to be syndicated throughout the Internet, which leads to better exposure to a much larger audience.

The main motive of a press release is to showcase your news/storyto masses. Most of the brands utilize this opportunity by posting a press release to the wire (source), where it will be syndicated to thousands of publications and ultimately distributed to other places online.

If you are a small or big company or belong to any industry, you can take great benefits from press release distribution. A press release can help to brand your company, product or service throughout the internet. This helps to bring more visibility and exposure to your company and improves your brand presence. Launching a news can help to bring more potential visits to your web pages. Whenpeople will read your company press releases, it willhelp improve the credibility of the brand. Also good traffic/ interest can be built up issuing a press release when you use all your social networksfor syndication.

So, if your website has just been upgraded, a new employee has joined your company or you have launched a new product online Press release is the best way to promote this news and present it in front of millions of users online. In return you will get a good amount of potential customers and brand presence. If you want to share your company news with a majority of users, send your story to us and we will broadcast it for you.

SEO- Do it right for the results

07 May 2013

Ecommerce website design and Search engine Optimisation is a tough industry to be in, as everyone wants to be on the top spot and on the first page with the most amazing website. KOL Limited knows just as much as the next person the importance of recognition. The sense of achievement a company receives when their site attracts new customers and clientele through search engine optimisation is overwhelming. Just knowing that they have been selected over many companies in their field that offer the same products and services.

Like any over strategy to open up and broaden your selling market, there are no shortcuts or cheats in SEO. Google’s Googlebots crawl websites and will figure it out quite quickly if you are indeed trying to rank high unfairly. They will then penalize your site ranking, or blacklist your website so it will indeed be a waste of time, money, and effort. Google's system to authenticate sources and websites is continually evolving and outsmarting the cheaters.

As a professional web design company who offer ecommerce solutions to the UK it is only fair that we inform our customers of our tactics and strategies we uphold and maintain for their site to securely sit in the first page of Google. It is a rigorous process, which needs to be maintained to a level that keeps it ranking above its competitors in the industry.

The growth of ecommerce has been explosive this last year, with 2 million Google search queries, £83,000 sales on Amazon.co.uk, 100,000 new tweets and 6 million Facebook views in just ONE internet minute. Businesses big and small are all trying to be on that top spot of the results page with all of the 2 million queries that may relate to their services, mainly for brand awareness. The brand awareness can be created through social media also, and will undoubtedly boost the websites popularity amongst new customers.

Search engine optimisation indeed takes time and when completed to a high standard it does pay off and will boost your websites return on investments. The only way to get your website up there correctly and by guideline is to hire professionals who have extensive experience, have the time to invest in your website and who will guide you, and help be where you want after building a strong marketing campaign.

Don’t risk being blacklisted and relieve yourself from the daily burden of updating all routes of SEO correctly by hiring our professional and affordable services.

Google plus, Your new business partner

12 April 2013

Google + has emerged as a new playground for search marketers and business owners to play the game known as “BUSINESS”. It offers a wide range of opportunities to business owners to get engage with their customers and improve their business’s social circle. It is a new way of promoting a business as the business profiles on Google + are like business centers where owners can work to fetch more potential prospects without spending a penny as this great opportunity provided by search giant Google is free of cost.

What are the advantages of creating a business profile on Google plus?

· As the feature is owned by Google so it is obvious that a business associated with the Google plus profile is directly associated with Google somewhere. In return it is expected to receive some perks in Google rankings.

· There are already millions of users active on Google plus and still increasing every day. So your business will get a ready market to showcase your products or offers in front of masses. This profile will increase your customer base for sure as there are several methods through which you can promote your business.

· You can get involved with a huge community of users and create your social circle. The best option is to create a video hangout where one can interact with many users at a time. Google hangout service is like a conference call or a webinar where users can share thoughts and ideas with each other. It gives a great opportunity to business owners to promote their services.

· Sharing your products and services is the best strategy to promote a brand. Google + profile provide you an opportunity to share your products, services, blogs, news, content, experiences, thoughts, etc. with public. Once you have shared your post people will love it share it further or like it by clicking on a small button known as +1. Same as we have like button in Facebook, Google has +1 button. The more +1’s your post have the more it is loved by users.

· It also gives an opportunity to link your other social profiles or websites with your Google + profile. For example, if you have a business website and a Facebook profile, you can add these in your Google profile. People will get aware about your website and other social profiles by seeing your Google profile. Also, it is a great source of high quality genuine back link.

Bonus tip!

Encourage your employees and other references to create a personal Google plus profile and share and like your business profile to increase its visibility. These profiles will help your shared content to increase +1’s and share it further. In all, these profiles will grow your circle.

No more web designing problems

06 April 2013

Finding the right source for web designing is a problem when you want to meet with roaring success that will give you a handsome turnover. The best recourse would be to turn to KOL Ltd as it boasts of many top class names like SEO Company London, SEO Services Company, SEO Services London, Web design London, Web Development Company, Website design London. With its help you will be catapulted to rank among the peers in this line. They know exactly what you want.

They are professionals in the line and will construct your website starting from scratch moving forward with care and caution. The website will be tailor-made and customize the site to meet your goals. The basic point is that the visitors should get easy access from any type of browser – old or new and be able to happily navigate taking the help of new features. This will enable business transactions to be completed quick and fast. It will see to safe payment of bills. The visitor will want to return to it again and again.

In Britain 80% of the citizens counting to 21 million people are rushing into World Wide Web. Why should you be left out from this great opportunity? Your site will now be able to occupy a distinct niche. If you want this success then click on http://www.kollimited.com/ to enter the comfort zone of KOL Ltd and shake hands with helping professionals. One last word – the cost is competitive! So do not delay and start clicking.

M-Commerce is the thing of the future

28 March 2013

KOL Limited are all about helping our customers to reach as much business potential as possible, by keeping them up to date with the latest E-commerce trends, apps and social media interests. The latest ‘craze’ that has been around for several years but has only become a contender this year within the industry is Mobile commerce.

Mobile commerce is commonly known as M-commerce, has exceeded all expectations in the last year. It has been slowly competing with E-commerce, and tablet commerce for many years since it was originally devised in 1997. The term M-commerce generally means the capability to commerce through wireless technology directly into the consumer’s handheld devices at any time or anywhere they may be. It can be any transaction involving the exchange or transfer of goods and services, which involves the transfer of ownership, using a mobiles access to computer-mediated networks.

Why has M-commerce only just become a contender?

Stats show that in January alone, 29% of mobile users made a purchase using their mobile devices and many more head online in their breaks to browse. It has in fact, been forecasted to increase by a further 7 percent to 24 percent of all retail e-commerce by 2016, therefore boosts M-commerce friendly sites. The statistics even show that 70 percent of shopper accessed online shops whilst in the actually stores themselves.

By the end of 2013, there will be more mobile devices on earth than people. Open up your website to a world of possibilities and poach your percentage of the extra 12.3 million customers that are expected up until 2014.

SEO and SMO is what it takes to crack the World Wide Web

08 March 2013

The worldwide web is drawing millions and trillions of online surfers and shoppers. Last year alone £78 billion was the estimated value of the UK’s online retail market in 2012 and with it setting such a high barrier you would think it had reached its max, but 2013 is set to increase massively.

Whether it is just to check their emails or to purchase a ticket, the average consumer will also browse other sites and be distracted. Usually whilst checking Social media sites all users of the web are more intrigued to see what companies friends have used when purchasing the odd item on line. This is referred to as SMO- social media optimisation.

The main way we select the websites we chose to go on is through Search engines such as Google, which is why Search Engine optimization (SEO) is a massive part of online marketing. Most folks type in what they need the search engine to provide, for example dresses and it will show you the top ranked dress websites that are most visited. That then results in more hits and conversion for the results, which appear naturally it will mainly be for the sites on the first page.

How do you get onto to the first page of results?

Well certainly, there is a flaw to it being that simple to make your website on the first page and that is everyone else wants to be there too. The competition is very strong when contending to get the high spots and most companies decide to hire companies like ourselves to complete the SEO process for them. It is hard to know who to trust in this industry, as there are many cowboys, which is why you should always go by a company’s portfolio.

KOL Limited has helped direct traffic to our customers’ sites resulting in more hits and online conversions for them in several industries. Therefore, no matter what your site sells we have the perfect SEO campaign waiting for you.

Twitter is becoming essential for Retailers

28 February 2013

Twitter is one of the most effective communication tools for many retailers to connect with their customers and prospective customers.

When you invest some time into Twitter, you will see the benefits it has to your online store. You are promoting your company through channels and connecting with people with the same interests, but also you are opening up your profile to millions of people crawling certain items you are offering.

Communications are perceived through following and hash-tagging. Hash-tagging is a phrase or topic that start with a # followed by what you want to promote. For example, we are an online marketing company so we would want to promote that in the following way, #OnlineMarketing. That way anyone searching for a company who specialise in this subject will be drawn to our twitter page and so on.

Twitter forms bonds with your customers as you are approaching them on a more personal level, which is where the term ‘follow’ comes into play. When you follow someone on Twitter you then become linked to their profile, so you will see all their updates and tweets on a regular basis in your live feed. If you have more followers, it means in a manner of speaking, you have a ‘Fan base’ for what you are advertising.

You can reach out to your followers and create personal relationships in which you are kept updated. For instance, the development of a project you created for them, in our case a website. You can broadcast tweets, to then gain a backlink to where it originated causing more traffic to view certain pages and articles of people or companies you are interested in, almost like word of mouth between friends.

Create a good profile and keep followers updated regularly. This will then enhance leads and prospects to head over to your websites as they are more likely to buy than other visitors because they have seen a product which has drawn them there.

Improve your brand visibility using Infographics or Data Visualizations

21 February 2013

The rise of social media in recent years has imposed companies to broadcast their voice to their potential customers using several channels running online. The ultimate goal is to pass on the information to users and increase the chances of conversions. Few years back there were handful means of communication available to improve a brand’s visibility such as news papers, magazines, TV commercials, etc. But today scenario is something different. There are several channels of communication available and companies are trying hard to win the customers by using the best way to communicate and improve their web presence. Infographics or “Information” in the form of “Graphs” is the best or we can say the strongest method today to provide information to users in the form of some graphs or statics.

Why Infographics?

People don’t have much time today and our society is fast-paced. The increase in popularity of Infographics is due to the fact that these graphs are a great way to communicate large piece of information in short and with some creative touch. Most of us do not wish to visit a complete advertisement in news papers or magazines and to visit a complete website to get aware about the services offered by a business. In such cases these Infographs can play a major role as a user can easily gather information about a business or a service in few seconds. Also, the creativity involved in designing these is an important factor to win the game of Infographics. The more creative and eye catching your Infograph is the more attention it will gain by users. A study shows that an infograph can fetch more visits than a Tweet or a Facebook share. In all, it is a way to appeal wider audience and generate leads for a business.

Best practices involved in designing an Infographic that speaks:

Create a flow chart or a blue print about the look and design of your graph.
Collect some statistics or facts about your business and refer these in your graph.
A case study included in an Infograph is beneficial to make it more interactive.
Keep it simple and easy to understand.
Include your business details in the footer of the graph which includes your brand and other contact details.
Use colourful and creative designs to make it more interactive.

It is best to create it with your own ideas and designs. There are several tools and software available to create Infographics or Data Visualizations to promote your brand like Visual.ly, Hohli.com, Daytum.com, and GapMinder. So, don’t wait and grab the opportunity to fetch more visitors for your business in a creative way using Infographics. For reference visit KOL Infographic.

Facebook Graph Search - The third pillar

25 January 2013

Facebook has launched a new feature (still in beta version) “Graph Search” on 15^th January 2013 to allow users to filter through the posts, images, messages in a way that will transform complete user experience of using social networking sites, as claimed by company’s founder Mark Zuckerberg it is the third pillar of Facebook after timeline and news feed. Zuckerberg added that their new product is a completely new way for people to get information according to their search queries. The functionality is designed initially to let users to search four categories; people, images, interests and places, and this search will expand in coming days.

Initially the dynamics of Graph search involves answers to very specific queries like “Who are my friends in London?”, “photos of my friends taken in amusement parks”, “people who like cycling and from my home town” etc. It allows us to use natural language terms to quickly search through all the people, places, images listed in your network. Other information for a particular query will be delivered through Bing search engine which has a partnership with Facebook.

We all know size and influence of Facebook is huge, and industry experts claims that, this step of the company will be a threat to search leader Google and other social sharing sites such as Yelp. It is important to note that Facebook will not rely on back links or any other metric related to traditional search engines algorithms. It integrates the data from its own social circuit and renders results accordingly. For example if a user searches for “Hotels in London”, Google will render the best results according to their own algorithms based on number of back links or website structure. If same query is fired in “Graph Search”, Facebook will integrate data from the user’s social networks and render best results from the user’s network only. However, this is a two way situation for us as end users that what set of results are best for us; results from world wide web or results from our friends recommendations.

The big question revolving around is that users will migrate or change their searching from traditional search engines to “Graph search” which looks more trustworthy than traditional “Googling”. No doubt this is just the budding age for Facebook; it has to move a long way to capture the market.

Harness the power of selling through eCommerce to B2B

21 December 2012

Business 2 Business online is now predicted to grow even more in 2013. Buyers of B2B also like to purchase online with efficiency and convenience, corporate buying is growing at a rapid pace online.

There is a large pressure for wholesalers to be able to sell online in an effective manner. Trade customer’s demand to experience what consumers currently experience when they shop online, quick, easy, and enjoyable purchasing. This can be done and has been a proven success.There is a keen interest in multi-channel selling over the last few years. Reselling, in one effective platform is very important for B2B. Align your business online witht customers purchasing expectations.

Catalogue style websites have proved to be difficult for some, managing orders on the phone and having vast amounts of paper work is not an effective and reliable method of trading. Opting for a catalogue style website is not feasible for many industries as order management is difficult over the phone, and can be very time consuming for the business.

There are many B2B companies that would also want to branch out to the end customer, as a large proportion of sales can come direct to you. Some wholesalers wish to sell to the end customer, this is where some problems may occur. It needs to be clear what you want and expect. This balance needs to be well thought out and a clear business model needs to be in place. You do not want to upset existing trade customers nor ruin the balance between retailers and consumers. Think about price, advertising, and recognising your trade customers who may give a large proportion of business to you.

For those who wish to do b2b and b2c, a bespoke platform will work in your favour, looking for a website development company that can discuss your business model, but can replicate that in a ecommerce platform. Your b2b customers not only want to ensure they have easy access to purchase from you but to even see future ranges which you might have. You should have an online store that accommodates your business model and meet purchasing behaviours of your customers. Ecommerce is a very efficient way of selling and is the way forward.

Whether you are looking to do b2b alone or as well as b2c, these solutions can be catered to your needs. Have one common admin panel where you do not need to constantly add to different channels; it is important and very effective to have one common admin panel updating the products and stock levels automatically.

· Pre order system.

· Back order system

· Epos system head to exhibitions, why not have a quick way handle your orders and many more.

· Support integration of Sage, Sap, play.com, Ebay, Amazon etc.

No matter your business model and your needs our bespoke solutions can help you sell efficiently online, minimising paper work and allowing you to sell quickly 24/7 .

Tablet commerce increases internet sales

11 December 2012

In the last few months, we have seen the approach change for larger companies and brands when it comes to technology. They are not only focusing on sales from M commerce anymore, they are also focusing on informative editorial and informative experiences, this helps with brand and product awareness. The media world is constantly evolving and customers thrive for the latest information and trends, an area that is unmarked for many brands. There are throusands of online stores, competiting for sales not only through their website but also their physical store. It is important for any company selling online to keep on top of technology and ensure they are selling through all these areas.

Mobile shopping has changed since it first launched, M commerce has fast grown, and large companies have already conquered the m commerce market. Companies such as Asos, Debenhams are now providing informative, magazine style experiences to help with their branding and positioning online. Mobile shopping has been around for a long time and with the increase in Tablet usage and browsing, online companies need to ensure they are not missing such a crucial part of selling online. There has been 8% increase in sales on Tablets, are you missing out on the potential market?

Tablets are quick and fun to browse on; customers enjoy the experience they have whilst shopping on tablets. People now look for fast information quickly on the World Wide Web, this is where Tablets main purpose is for. The tablet is a more convenient option now to not only browse and find information but to also shop on.

Companies have established and launched savvy apps in the previous years to capitalise on the ecommerce market. If you have a retail website, it is important to expand to M commerce and Tablet commerce.

The Adobe digital index has found that the Tablet has grown ten times faster than that of the smartphone within the two-year period when they were introduced. Tablet commerce is important for any retail business in the current market as it is important to sell on all areas of the internet and make sure you are not missing out on sales. This is also important for branding and marketing.

It has been predicted that by the end of 2013, Tablet commerce will share 10 % of all internet sales. If you would like to know more about T commerce, call us today and see how we can help you.

Facebook fan page optimization - How, what and Why?

06 December 2012

According to latest stats there are many companies who are using Facebook fan page as an integral part of their social media campaign. But, what elements help a Facebook fan page to generate large followings and what can brands do to manipulate the success of other brands using the same medium? I have listed some specific elements that are suggested by industry experts and have helped create fan pages with large, engaged, followings.

Fan Pages are very easily indexed in the search engines. People who are not using Facebook can still see your Facebook fan page in search results.
The most basic and important step for getting into the world of social media is to create a best name for your Facebook fan page. You are representing your brand here so it is required to create a great fan page name to showcase your brand’s strength.
When you get minimum 25 likes for your fan page, Facebook gives you a utility to create a unique URL for your fan page. This is also vital step in the process as the URL will be a key factor in ranking your fan page in search results so use it wisely.
Facebook offers a great utility to use your targeted key phrases to place on your fan page. It is similar to On-Page optimization of a website like using Title tag, Meta Description, etc. In SEO Title you can use your brand name to place on the fan page and in description you can use the best description that describes your business. It is important to note that in description field do not stuff the keywords, use it in a natural fashion. Refer below image from our fan page for the same.

If you are optimizing your fan for local market, it is suggested to include all the contact details such as address, contact numbers, etc. in the fan page to improve the local visibility.
As we said above, your fan page is like your business website and it requires same On-Page and Off-Page factors to go hands in hand. It is suggested to get some good back links for y our fan page to improve the brand reputation. Always include your fan page URL in the blogs you are writing or any other social site you are getting involved with.
Creating a fan page and optimizing it is not the end. It is required to be active on the fan page consistently. You should update the status couple of times in a single day and share your work, experience, updates, etc. regularly. Social sharing is crucial at this stage.
Get involved with other fan pages of same niche. This is an era of network building so the strong network wins. Engage socially with other businesses and like their pages. This will help in getting a like back to your fan page and if you like other pages than your page will get status updates of others from news feed.
You can update your status with the offers you are planning so that potential customers can get the information regarding that and will contact you. It is a great source to communicate with your customers and get some business out of it. You can also post some contests or quiz on this page to increase the engagement.

So, as a conclusion we would like to say that 2013 is coming and the year will be more competitive and as compared to past. It is high time to pull your socks up and get involved with social engagement to generate some good traffic for your business.

iPhone Applications has made world go crazy!

03 December 2012

Have you heard of the TureCaller app? The app helps you get all the details of the unknown caller in just a matter of few seconds. Siri? No idea? It’s the iPhone application that has blown the world by its amazing responsive features that let you command different things like texting, calling etc. on your phone using your voice.

SoundHound, Sonar, Draw Somethingand more – all these apps have changed the world by generations in a matter of a couple of years!

iPhone application Development takes all the credit of helping world meet great application technology without which their $1000 device would be nothing but an expensive accessory.

iPhone app developers from all over the world have given the power to mobile telephony in not just one but all the functionally significant verticals.

With its prominent global presence and commercially viable features it registers a distinguished role across categories like software, websites, apps and games –conforming to the latest feature enablement of the super device.

Importance of Customer Service Online

26 November 2012

When you think of customer service, you might think of the service you receive when entering a store. The service a sales representative offers, ‘hello, can I help you with anything?’ Many of us may ignore this question but we understand that if we need help there is someone who can assist us with our needs.

Those who own an online business need to understand that customer service can also be provided online. Customer service is equally important for online stores, and with the growing understanding of service and sales, customers expect a high standard of service to be provided to them.

When looking at an Ecommerce website, many online stores miss the basic elements of customer service. However, in today’s market it is important to have great customer services, not only for the customer but also for the company.

Loyalty:

Customer service is extremely important for any business online or physical. It allows customers to find what they are looking for, have their questions answered, and feel at ease whilst shopping. This will allow customers to come back shopping for your products, which should be every businesses goal. Customers who receive great services will also mention this to friends and family, a huge pool of potential customers.

Reputation:

High quality of service can help build your reputation amongst your customers. You will stand out from your competitors, and customers will want to come back. Reputation is important to build any business or brand.

Sales

The ultimate goal is to increase sales, and customer service can certainly help this. If you have loyal customers, answer their queries this will lead to sale.

Customer Service for Online stores

The reasons are clean on how it can help a company but how do you provide exceptional customer service online?

1) Readily available contact information –

It is important to have this information on hand , for example on the header. Therefore, if a customer is looking at a product and is having a problem purchasing they can easily call you.

Have a contact us section, this should have an email address, a contact number, opening times all the relevant information a customer needs to get in contact with you.

2) Customer feedback

Customer review is a great way of customers to be able to communicate with you about your services and how you can improve your service. This can help build your reputation and customer satisfaction.

3) Enquiry form

This is a great way of customers to enquire directly with you, without having to go their email outbox. This is efficient customer service, which can help you address the issues and for your customers to navigate on your website easily.

4) Chat

An advance option for customer service is to have a live chat option. This allows you to handle the questions directly and quickly. This can drive the sales more quickly and help them if they are having issues on the website. This is great way of offering exceptional customer service.

5) FAQ section, informative pages.

This is great for questions that constantly arise, without you having to answer emails or calls which address the same problems. This saves time and is more efficient for the customer as they can have their questions answered quickly.

Clearly label shipping and returns policy so customers understand the policy and charges. It is important to have informative pages such as this so customers can read. This will save you time answering these questions and make it more easy for the customer to purchase.

6) Social media usage

Customers usually go on social network sites such as Twitter and Facebook to ask questions. This allows you to answer them directly and is a great way of engaging customers. If you offer great service through these platforms, potential customers will be able to see how efficient an friendly your company is which can once again help build reputation and loyalty.

Following this guide, you will be able to offer great customer services to your potential customers.

Christmas Countdown - Increase Sales

06 November 2012

It is that time of year again; Christmas is soon approaching with less than 8 weeks left. For retailers, this should be the busiest time of year. If you have a website and your online marketing is fully implemented sales should be on an increase. Retail ecommerce stores should take advantage season. We have a simple guide on how to boost your ecommerce sales. Take advantage this season and help boost sales with the following simple and effective methods.

Homepage

Remember, the homepage is the first point of access to your website. Not only should it be visually engaging, it should entice the customer to shop online and browse through your products. Homepage banners are a great way of attracting potential customers, design banners about your new collections, offers, and products you would like to upsell. Think about your target market, engage with them, and entice them through the homepage.

The homepage should look clean and simple. The layout is important; it should be easy to navigate so customers can go to the shopping basket with ease. Keep the homepage simple, do not overdo it with too many banners, products and information. Why not include some festive icons on your website, small changes to the design such as Christmas themed banners and icons can help entice the customer.

Product page

The products should be clearly labelled and have the correct description. The information is important so the customer can understand the product details, which can help entice the customer to buy. Simple aspects such as information can help increase your conversion rate. Have images that will do justice to your products, high quality images are important for customers to view the details of your products.

Promotions

Have you thought about running a promotion? This is a great way of getting customers to shop on your retail store. Free delivery over a certain amount will entice the customer to shop more, to reach the specified free delivery charge.

Why not also give a promotional offer to have a certain percentage of the shopping basket. This is a great way of pushing sales on the website. Sending out newsletters with the promotional offer is an effective method to push the promotion to your potential customer base. You can also push these promotions to your customers on Facebook and Twitter. Take advantage of these social platforms where there is a large pool of customers you need to reach out to.

Increase your sales with these simple and effective methods. If you would like advances features to help customers to shop with ease going to the shopping basket without getting lost get in touch with us.

iPhone application development gaining significant popularity

03 November 2012

With growing popularity of smart telephones and the verve of communication, the world has gone crazy after the artificial process dynamics, most commonly known as software and applications.

Appointing its significance in different walks of our lives these smart phone applications touches different facets of business, entertainment, utilities and more.

However, many app segments like Android, Blackberry and Windows find their place in noticeable manner; iPhone finds special mention in the world of mobile phone apps with its wide range and depth of offerings.

iPhone application development made its great contribution to the department by continuously injecting cream-of-the-crop variants of apps for your super hand-held device.

The iPhone app development experts in UK made it much more user-centric and business-oriented with their comprehensive and assertive concepts. This has increasingly been optimistic for different industry verticals and business types to step-up into the world of smart communication and reaches the new-age audience stronger and better.

A Web Design Company helps give you and your business a space of your own, online!

05 October 2012

A Web Designer is someone that no one can do without. And confirming this, are the host of online retail, business and professional companies who use their services. A Web Design Company is therefore an important entity that can be partly credited with the success or failure of a website.

Web Designing is however not a simple function. It involves myriad functions, including design creation for a website, web development, coding and even handling back end functions such as browser compatibility. It is therefore important to find a good website development company, one that knows the current trends, has an up-to-date knowledge of various things and is able to handle every aspect of the design process.

Although the internet space is one without boundaries, it makes sense to get in touch with a local company for any website designing work that one may have. Web Development UK for example will be better able to understand and work on websites pertaining to local businesses. This is very important, considering the fact that a website is the only way you can show the world what you are and business signify, especially in the online space.

Get yourself a website that speaks your word!

03 September 2012

A business website is the mirror of your work, your image and your aspirations. Well of course only if you think you still are in the club of smart entrepreneurs.

No wise businessman today would like to land up in a situation where he gives his prospects a wrong impression about his work and its quality. A recent survey made it very clear with its factual data that around 70% of clients (who use internet) today reach you after searching for your web credentials first through your website.

This is the time when out of these 70%, 10% of prospective clients make their mind of getting into a business deal with you and choose you over your close competitors.

Web development in UK has been dealing with such research programs and internet consumer analysis to reach the right product design for achieving better results.

KOL Limited is the premier web design company that follows these models and studies most compliantly to deliver its clients with great websites that speaks their word most prolifically.

THE IMPORTANCE OF RELEVANT & INFORMATIVE CONTENT ON THE WEBSITE

01 August 2012

We all know that it is extremely important to have good/informative content on the website. When it comes to getting the website crawled & ranked by search engines, content has now become a key factor especially after penguin & panda updates.

So having good content on a website has become a very important factor but at the same time, it is imperative not to inject many keywords (keywords stuffing) and not to have a focus to write the content for search engine spiders. One must always have a meaningful content on the website so that it can be liked by the visitors of the website and search engines will definitely give credit for the same.

Good content on the website will also hold the visitor for a longer time as well & will cut down on the bounce back rates. If the bounce rate of your website is low, search engines appreciate that and rank your website higher in importance for a particular search term.

If you have good content on your website, you will get many good PR websites which will want to link back to yours. Also with a powerful content, you can create a very good linking structure within the website as well.

One must never underestimate the importance of informative & relevant content and must always make sure that the content is assessable to both search engines & the users in a way that it is logical and keep both interested.

How a fashion business is benefited by a good website

27 June 2012

If you own a fashion house or a clothing brand you have to be involved with your customers and make them feel connected to you continually.

Today in this busy and fast world you need to not only develop new connections but also keep your clients amazed and engaged with new offerings. That’s always much more frequent and intense than you imagine at a certain point.

A perfect CRM and a smart dimension of offering them a foreground is the must. You need to exercise more on your merchandising and exploration capabilities of your store. Still, when you are done with everything, you feel the necessity of presenting yourself rightly and reaching your wide-spread audience aggressively.

If you have a website you can put that all most prominently. It is far easier to grab attention and communicate effectively with a nicely designed website. Web Design Company in UK makes a fashion business get great benefits by an impressively done website, web and mobile application and ecommerce platform that helps them hit the marketplace, communicate and sell more effectively.

What makes your website get a maximum online response!

29 May 2012

If you have even a little knowledge of online search schema you must know that it’s the regular SEO activities that nails back the searches to the website.

Regular SEO practices include a planned system of interlinking, social bookmarking, regular article submissions, time-to-time digital brand engagement, reputation management, blogging activities and more.

Search results can only be optimized when you find a good SEO company in London to help you guide in your SEO campaign.

You need to get assisted with regular directory submissions and link exchanges with the top Page Ranked sites.

If your SEO campaign is in responsible hands you are sure to have a great exposure in the internet world and easily get your visitors turned into your customers.

If you are finding an SEO Company in UK, get the one that offers you the liberty to choose all the services in modular packages for a better experience of search engine optimization services.

Contact www.kollimited.com for SEO solution that’s made just for you.

User satisfaction increases sales on websites

21 May 2012

According to the E-tailers satisfaction index, the results show that E-tailers are pleasing their customer more than ever. So what does this mean? If customers are satisfied with the e-shop they are more likely to purchase, helping increase sales for the company.

As we know, Ecommerce has grown significantly in the last ten years and slowly there have been improvement to keep customers satisfied whilst shopping online. E-tailers are beginning to understand the importance of customer satisfaction browsing websites to their sales. The need to please customers is significant growing. E-tailers have started implementing a range of activities to ensure customer’s satisfaction is met.

The foundation of customer satisfaction is to help improve users experience on the website, making it more enjoyable and easy. With the data from the satisfaction index showing 36 out of 100 websites being exceptional this is a huge increase in previous years. It is important for business to not only have a good product but to have a powerful website. Thus meaning a visually engaging website that is powerful and user-friendly allowing customers to shop at ease without getting lost.

As ecommerce is growing significantly, web presence for business has become increasingly important. Businesses have now been listening to customers’ demands and looking at competition to ensure their website is more powerful.

There are several important aspects to consider when enhancing the user experience on the website.

1) Navigation

2) Accessibility – ease to shop online

3) Product description to be concise and informative.

4) Quick and easy purchase

5) Clearly displayed information

The above may be obvious but it is shocking to see how many websites can fail in this area. There are some functionalities that have played a huge part in customer satisfaction for example reviews, having the ability to comment or give a rating on products help customers feel secure purchasing or allows them to feel comfortable expressing their views.

The Key factor on customer satisfaction is if customers enjoy browsing on your website they will be happy to come and visit again and give you repeat business.

Online retailers are using technology that will enhance users’ experience. That helps facilitate the experience further. Businesses are also improving the products ensuring that it is marketed correctly and developed to the best standards.

There is no surprise to find that the big ecommerce giants Amazon were number one in the satisfaction-rating list. Amazon beat all the competitors for best retail with a score of 89 a highly competitive score. This score may not be followed by consumers but it is still important for E-taliers to understand how they can improve their customer satisfaction on their website. By looking at Amazon it is clear why they have beaten many websites, they tick all the above-mentioned factors.

A key line to remember is that efficiency and accessibility is important when it comes to online shopping.

There are many other factors that contribute to customer satisfaction

· Security

· Powerful designs

· Regulations

· Marketing

By using a combination of the above, you will be on the right path for increasing customers experience and satisfaction on your website.

If you would like more information, you should contact us for Ecommerce consultancy. This service allows you to find in-depth analysis of your website and suggestions on specific areas that may need to be changed or improved. The aim of the consultancy is to help your business grow online and keep customer satisfaction on a high.

For more information either email us your requirements or call us today

A great Web Development Company is the secret behind successful businesses online!

27 April 2012

The internet today has grown to such proportions that it practically rules our life. In fact everything, from foods to fashion has been touched by it. The maximum impact it has had is on businesses. Anything, be it service or products can now be sold online. The credit for this goes to the endless marketing potential it carries.

Online marketing differs from the offline one, rather than going to people, you need to pull them to you. That’s why marketing tools like SEO play an important role.

A Web development company is one which provides you with the product and the allied services like SEO. Such companies are present all over the world and work on individual business websites. These websites are also designed keeping demography and specific needs in mind. An SEO company London, works on requirements of customers from UK or London, understanding its strategies and concepts well.

With the internet charting hitherto unknown paths, the growth of such businesses and their tools of marketing will continue to see an exponential growth in the future.

Google Places Is The Place To Be

24 April 2012

Have you been in an area where you are looking for the local drycleaner, restaurant, café etc. You cannot find what you are looking for and aimlessly roaming the area, well the answer is Google places.

Google Places is very important not only for the person searching around the area but more importantly Google Places is extrememly important for local businesses. Imagine the vast amount of people in your area not knowing about your business and where you are located. Being on Google Places can turn this around allowing more people to know where you are and what you offer. Research says that 97 % of people search online for local business. Being on Google Places allows your customers to find you more easily and not miss any potential business you might have if you were not on Google places. It is important to stand out from other local businesses in your area.

Seting up a Google Places account is very effective, you will have a company overview showcasing your services and products you provide.

You will be marked on your local map allowing customers to know where you are near and what local transport is nearby.

You also have the ability to add images to the Google Place account, upload images of your building/products.

It will display your contact information that is a great and easy way to get in contact with you for example a contact number, address, and opening hours will be displayed; this can further be enhanced by linking a website to your account so you get the competitive edge. If you have a powerful website displaying your services or products this can further entice customers to visit you. Customers can write a review about your business which can enhance your reputation.

Why not take a step further and optimise your Google places with specific keywords. Using certain keywords for your business can enhance your position on Google.

If you want to know more about Google Places, website development or optimisation contact us today for a free quote.

Social Media - Tips

05 April 2012

We understand social media is constantly growing and businesses want more recognition through their social media networks. In a previous blog post we have outlined why SMO is important http://www.kollimited.com/more_blog.php?pid=36,

This article outlines the different ways you can get more of a following base and likes through social media.

A need to be popular not only on Google through SEO by getting top positions is important but companies feel there is a great importance after SEO to be popular on Facebook and Twitter. Below we have outlined ways to get more followers and also more likes.

How to increase likes on Facebook –

Facebook advertisements

Ask questions on your Facebook – stir up discussions

Constantly update information- whether it in your industry or something you have a keen interest in –

Update the latest news about your company and what you are doing gives it a personal touch and allows customers to feel they know about your company

Interact with customers – comment on any messages or questions they may have asked.

Post pictures

Facebook activity should be daily

Ask friends to share your page amongst their friends. Join groups that you feel your customers will have similar interests to.

If you are still trying to get to grips with the new Facebook they have a guide on how to manage your Facebook page http://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf

How to get more followers on Twitter -

Similar to above it is all about content and quality

Engage with your customers

Tweet more throughout the day peak time are during the daytime

Direct message follows with any promotions you have and also make it clear you are on Facebook as well.

There are many apps out there which can help you with twitter.

Write Questions get followers to retweet anything you have said

Write about anything trending, using # for topics

Follow those who have a similar interest or are within same industry

Follow Friday #ff showing why you should follow the user.

Thank users who follow you with a mention and others will see this and think to follow you as well.

Kick-start your new Website!

29 March 2012

There are few things that you do immediately with a website gone online. You would like to make it prominently visible to your audience and gather response from it. You would like it to lead your branding propositions. Most importantly you’d like it to generate leads for your business.

Well that’s something that requires a proper planning and expert handling by your web development company. When you are trying to approach your target audience against a global online competition it needs a proper analysis of your business type, the profile, product line-up, limitations, strengths and other entities that represents your worth.

All this goes-in while considering a plan for online marketing of your business. The SEO strategy and its implementation decide how effective it’s going to be.

Only if all your things are in a proper order and on schedule you get better results. SEO Company London provides you with that much needed extra edge in making your online endeavours successful.

Google Privacy Policy

23 March 2012

At the beginning of the month you may have been aware of the introduction of the Google privacy policy. There was much speculation and critics were warning that this could be the start of something unlawful. However, Google has only made things easier and more relevant for its customers.

The global giants got rid of nearly 60 privacy policies and changed it to one privacy policy that was easy to read and understand. This privacy policy would be followed over a range of products and services. The aim was to allow customers to have a more ‘streamlined experience’. The privacy policy is shorter concise and more easy to follow. So why is it being heavily criticised?

There has been much debate about the new privacy policy breaking EU guidelines and in recent days there has been uproar among customers in an attempt to sue Google. So what do these privacy policies consist of and why is there such a controversial debate over it. We have given you a basic understanding of the Google Privacy policy.

First they collect your information, including your browsing history and share this data across its platforms such as blogger. The most controversial aspect to this is they collect customers data, this includes personal data which some find a breach against law.

The aim for this was to get searches more specified to what you would like and relevant to your searches, hence why you would get targeted ads to specific things you may have browsed earlier that day. This means good business for those advertising and to enhance the users experience by monitoring your habits. Remember they only share it with Google platforms, you have the ability to get more targeted advertisements to your interest saving you time to search. In a nutshell the Google algorithm collects your data and displays useful adverts that may be relevant to you.

You can read the full outline of the privacy policy here http://www.google.com/policies/privacy/

SEO becomes imperative for optimum conversions

07 March 2012

Now the question is that why SEO is important for getting the best conversions on the website? A proper Search Engine optimization campaign does not only send targeted traffic to the website but also send the suitable traffic to the suitable page of the website.

Sometimes, people feel that they have a great looking website and they have also been able to get good keyword rankings but what they are not achieving on the website are the sales/conversions.

The reason could be the navigational structure of their website or the architectural issues with the website that is impacting the conversions of the website.

In order to get the best possible conversions one should keep these basic points in mind-:

1) The meta tags of the website is suitable for the kind of products selling on that website. With this the proper targeted traffic will come from the SERP to the suitable website page where visitor will get the information/ products or services he is looking for.

2) The navigational structure of the website has to be very user-friendly and should be able to enhance the user experience. The user must not get lost on the website.

3) The page on which the decision has to be made by the visitor- (whatever the decision be- to shop, to make bookings, to call, to subscribe for the newsletter, to shoot an enquiry etc.) has to properly optimized- in a way that everything is clear to the customer

4) Web analytics is very important to understand the user's behavior on the website. All the Ecommerce website must have some kind of web analytics integrated so as to understand the bounce backs and page visits etc.

A website has to be built and optimized in a way so that the best possible conversions can be achieved.

Why SEO will live for ever..

04 March 2012

ORGANIC RANKINGS is and will always be very important for the searchers and good organic rankings will always drive excellent traffic to the website.

SEO starts with proper keyword research and analysis where the focus is to choose the correct words which describes the website's products or services or any kind of information in the best possible way and hence the searcher can get to the most suitable website with convenience.

The second good thing about SEO is that it benefits the user experience on the website as well. A well optimized website for search engines will always have a meaningful content benefitting the user's experience on the website

The website will be free from technical glitches, broken links and will be quick and easy to navigate. Not only that the website will be using proper web analytics (in order to understand bounce backs and customer's behavior on the website and thereby eliminating the problems).

Along with the content, videos and images are also optimized and hence the website becomes easy to upload and access required information.

A well optimized website will adhere to proper accessibility standards and will be developed using a proper content management system.

So it is not only the owner of the website who makes money by optimizing his/her website but there are many advantages from a user point of view as well. A well optimized website enhances the user’s experience on the website by a large extent and hence I can assure you that SEO will stay and live forever in the World Wide Web.

Getting a web-do

20 February 2012

Everything that you can see in your everyday life is all webbed now-a-days. Every commercial activity you do from buying, selling, fetching status, getting quotations, best deals to acquiring any information that you need for anything can be easily obtained via the web.

We all are influenced and associated with websites invariably. We need them for details, deliberations and deliverables in the modern day communication system. All businesses rely on the grand network of networks for almost everything they do today.

No matter what business you are in, you need to drape it up in different attires, web offers today. That only makes your business alive and civilized, as what is perceived by many today. Your prospective customers are the first one to ask you about your website. They need it to know whether you are with time, how authentic you are and have you got any plans for future. Getting a web do by a good web development company is the best way you can get for your business braced with.

The importance of SMO for your business.

17 February 2012

As online marketing specialists we understand the importance of social media to brands and companies. With it being Social Media Week, this article outlines the importance of Social Media Optimisation and some basic tips to help your brand/company.

Social media networking is growing and it is more important than ever to have your brand/company on social networking platforms. Social Media Optimisation is an effective marketing solution to get your brand out there directly to the customer allowing them to engage with you. Being in direct contact with customers and potential customers allows them to feel you are accessible and allows them to be in the loop about your company and industry.

The importance of SMO for your business.

As the internet is constantly developing it is important to understand the needs of the consumers. By having a presence on social media platforms, you can see customer’s thoughts and opinions about your company /brand. It is not only good for market research but a great of getting your brand out there to these consumers and understands their needs and thoughts and what you might be missing out on. By doing SMO you have the ability to capitalise on the traffic that will come to your online store; SMO can bring in more targeted traffic if done effectively. SEO and SMO coincide with one another and if one has a good marketing budget it is always important to undertake a full SMO campaign. The SMO will have a detailed outline of the strategy you will implement who your target audience is what the purpose if of you SMO campaign and also what your expecting to achieve out of this.

By doing SEO and SMO you are getting traffic from various routes helping with brand awareness and potential sales. Social media platforms are ever growing, the most used are You Tube, Facebook Twitter, Google + and Linked In. Blogging is also a great way of networking and good for SEO content.

Tips and Tricks
Facebook;
Welcome page, this will entice users to come and visit your Facebook page by having a powerful welcome page, explaining who you are and giving off the correct brand image for your company.
You can Link your online store to your Facebook page. There are many applications that help get your homepage and website on your Facebook page.

Twitter;
Make it short and concise
Do not make it repetitive
Tweet several times a day

All Social Media platforms;
Quantity and quality of content. Constantly update your social media accounts with the correct content, provide users with fresh information about your company and industry, this will allow them to know more about your business.
Remember who you are targeting. Make content relevant to these customers and users.
Get your brand out there. Add social media icons to your website, email signatures, newsletter etc. the more people see it the more people will find you the more they can share with other friends and users.
Share links, articles, information about your company and industry.

Other related articles http://www.kollimited.com/more_blog.php?pid=21

Top Tips For Internet Safety

07 February 2012

With today being Safer Internet Day we are here to promote safety and responsible use on the internet amongst children, young adults and buyers online. With more people using the internet it is important to stay safe online. Here are our top tips in staying safe online;

Safer buying online

Passwords should be long, have a mix of letters, numbers and symbols when possible

Paying online – use a secure payment gateway when buying online like PayPal, World pay etc.

Manually put your details in, do not allow your browser to save details, for example your billing and card details should be written manually. This is important for data protection.

Encrypt your wireless and let it be password protected

Update your virus protector on your computer and also ensure your firewall is switched on. This limits hackers and viruses to get on to your computer

Ensure you are buying from a legitimate website have a thorough look on the website. Does it have the payment icons at the bottom for example payment gateways such as PayPal. Check the company’s background registered address. If not those check if it is has an SSL certificate or a Veri sign logo and that it is PCI compliant. The website might have one or all of these which can help identify if it is safe to buy online.

Safer for children

Let your child use a family email address

Do not let children give out there personal details.

Pictures images telephone numbers should not be given out

Let children learn the SMART rule.

Use appropriate security settings on the computer and offer different level of security for your family members.

The minimum age to have a Facebook account is 13.

Keep your password safe

Remember the internet is public and they are strangers.

At KOL Limited we are an ethical company and the websites we build are secure and are bug free, we ensure that our client’s websites have all the safely measures put in place when launching the website. We also believe children and adults should be safe on the internet when browsing, networking or shopping.

Gaming for banner on your web

16 January 2012

When you land up on a website, the first thing that you notice is the banner placed on top, crowning the website with something that tells you the brief of the entire episode held inside (in and around the web page).

A perfectly placed image, relevantly holding the theme of the website, reflecting all that it wants to communicate with the right image and words scribbled across is the idea behind a banner.

Banners can be best identified as a declaration and promise of what all is placed inside. For long it’s been put in a role panel of striking the attention by pouring in creativity at its best. These days a web banner has gained an image of ‘page summary’ that is strategically devised with colours and characteristic detailing.

Web Design Company London can help you fetch the best potential by leveraging your theme and properly summarizing it with the prolific idea of banner. Your website can sound authentic with the perfect banners powered by KOL Limited.

Looking back at 2011

30 December 2011

2011 has come and gone and much has happened over the past year. We bring you the top digital news of this year;

Launch of Google +
Google plus became the latest rival to Facebook this year launching its own social networking platform, Google plus. Facebook and no real rival and was leaps and bounds ahead of any other social networking site. Google plus which follows a similar network is more current and fresh. Google plus is continuing to grow strong constantly introducing new ideas and features.

A successful year at Apple
Earlier this year we saw the launch of iPad 2. Over 15 million I pads were sold making them have over 80 per cent of the tablet market share. iPad a somewhat portable computer has bought a whole new world into computing.
IPhone 4s launched this year having features including; a dual core A5 chip which has more power than previous IPhones, 8mp camera and shoots 1080p hd video and siri, a device which answers any of your questions. It also has iOS 5 a mobile operating system which is more advanced, built in applications and is faster.

Tablet Takeover
With not only Apple introducing their tablet, we saw the endless introductions of new tablets reviling Apple. It has been said that the Tcommerce has been rising steadily this year and has predicted to continue to grow throughout 2012. More people using tablets then their desktop and 1 in 4 people in the US on a tablet. Read more in our article The Rise of Tcommerce

Twitter
Twitter has been the place for news this year, with the unravelling of Saddam Hussain’s death, many found out the latest news on Twitter even before the actual news.

Google and Samsung team up to launch of the Nexus phone
Introduction of the ice cream sandwich was launched in Hong Kong later this year. This was the debut of the latest version of Android. Android is beginning to grow and rival its competitors such as Blackberry and Iphone and has had huge success with their Galaxy range. The ice cream sandwich demonstrates what Andorid is capable off and it seems 2012 has good things in stored for Android.

Royal wedding breaks live streaming records
Having 4.6 million page views per minute, the royal wedding has been one of the biggest news worldwide, this year to be streamed.

Changes in Facebook
Facebook later this year announced some drastic changes to its current format. It was seen to be outdated and it was time for a fresh new concept to be bought in to the social networking site. This was due to the rise in competition that had been launching fresher ideas. This is exactly what Facebook did in recent weeks, they have implemented the changes to the timeline, one of the most distinctive features on Facebook and many more changes are soon to be introduced in 2012.

Steve Jobs demise
Steve Jobs, co-founder of Apple, sadly passed away on October 5th 2011. Combating cancer for several years he later died from a cardiac arrest. Steve Jobs will always be remembered for his work at Apple. He became SEO of Apple in 2000 and even though can be liked with his work at Pixar and NeXT computer his work with Apple revolutionised the world of computing and mobiles.

Stop Getting Entangled...Start Dazzling!

12 December 2011

Bid farewell to your old website that still keeps buffering your web responsiveness. Your style need to match the classiness of dynamic smart phones, advanced tablets and sleek net book applications to endorse the professional appeal.

Dynamic, functional and easy to use designs are always ‘in’ and with time the needs and priorities of businesses have changed, it looks at different perspectives, embraces something that is more promising in fetching realistic results for your business.

The current web trends apparently show the cult idea of web designs. They have grown from the meager detail of beautification or presentation. It is now more functionally oriented and incorporates designs that hunt for finer perspectives for users.

Go for a Web Development Company that can power-back the design components with the latest modes of communication and concepts of virtual reality, ensure a binding rapport with the modern setups which brings valuable change.

Rope-in significant value and empower your website to help you stay ahead of time, go for www.kollimited.com

The rise of T-commerce

09 December 2011

First there was E-commerce then M-commerce now there is T-commerce.

What is a Tablet?
A portable personal computer which has touch screen features a technological notebook that allows you to be mobile.

Tablet commerce, also known as T-commerce, has been on a rise since October this year. Research shows that T- commerce has been rising steadily amongst shoppers online these last few months and that nearly over 50% of device sales are from the tablet. When talking about T-commerce we are not talking about apps for I pads, we are talking about specially developed websites for the Tablet. These websites are compatible to Tablets still having the look and design of a website.
One company that has focused on T-commerce has been Amazon. As Amazon has been concentrating on their T-commerce website and now offer 2 applications there has been an increase in their sales through M-commerce. Customers who are shopping on T-commerce sites are mostly visiting and buying from Amazon. As many companies are still trying to catch up with M -commerce and Applications for both mobiles and tablets there has not been much competition for Amazon regarding T commerce hence there huge share of sales within the tablet market.
With the variety of tablets on offer now and recent studies it shows that T-commerce and the rapid increase in sales in recent months will not be a short term affair. Unlike the E-commerce, T-commerce does not track the traffic from clicks but instead smudges and swipes.

So why are people using tablets more than their mobile?

Firstly it is portable, user-friendly and a lighter version of the laptop. Who wants to constantly take out their laptop out to purchase products and wait for it to load up when they can take out their tablet swiftly from their bag.

Shoppers still hesitate when shopping on M-commerce, fearing it is not safe and their details can be hacked into. Even though this is not the case and M-commerce is a secured way of shopping, shoppers still tend to find tablets safer to shop online.

Customers can buy instantly on their Ipad while they are on the bus, car etc. It is more mobile than other devices. They no longer have to wait until they are near a computer, making shopping more efficient.

There is a variety of activities customers can do on the tablet compared to using a mobile, reading, browsing, working, use apps, shopping the list continues. You can do these activities to some extent on a mobile but it is not the same experience and is far less enjoyable.

Recent studies showed those who own all devices preferred shopping on the tablet due to the efficiency and engaging experience. Customers find it more engaging using the tablet as they are able to see products more clearly compared to their mobile phones.

What does the future hold for T-commerce

Retailers are now looking into getting T-commerce websites developed, not just apps but more user friendly websites. It is said that within the next four years, tablets will be a huge hit amongst everyone and that 1 in 5 will be using a tablet. It has also been stated that T-commerce will overshadow computer sales within the following years.

Increase Sales This Christmas

02 December 2011

As Christmas is approaching sales should start increasing during the festive season. There are different ways to ensure you get more sales on your online store.

Run a campaign
Christmas is a perfect time to run a campaign and entice customers to buy online. This can be done through promotional offers on your website and sending newsletters. Read our previous blog to find out more information on this. Make sure you get the public to know about these campaigns you are running through social media or by banners on the website. Promotional campaigns can consist of free delivery, a percentage of the shopping basket etc.

Change banners and the design on your website
It is always important to make the website fresh and current. As Christmas is approaching you should change the colours and banners on the website to engage the customer with the festive season. Likewise if running a promotional offer you should make a banner on the homepage to make it clear what your promotion is and until when a great time is just before Christmas and just after.

Make the most of social media
Social media is a great way to engross the public ensuring you are targeting the right audience and getting potential customers interested. Facebook and Twitter is a great way to get your potential customers interested in your company and allowing them to know the campaigns you are running.

Constantly update your blog
Blogging is a great way of updating information about the company and the products and services on offer. Customers look at blogs to see what the company has been up to and keep updated with news products etc. We recommend updating your blog every week.

Change content
Content on the website should always be fresh and current. You do not want your website to look outdated so if you show that Christmas is approaching and you are aware.

The above will help market your company and also if you are doing SEO this helps as well.

Settling your business online..

28 November 2011

Identity of a business across the globe is validated through its online traverse. A good web development company is your guide to a reverential online presence. It provides an automation framework for your business processes. It would no less than a consultant to your business, which covers everything pertaining to your online presence from development, design, deployment, support and maintenance to marketing and promotions.

To convert your visitors into clients you just not need a website but a web office that understands their needs, interacts with them and comforts them most engagingly.

If you have a startup business or looking for something well balanced in terms of your online business infrastructure, Web Development Services London has a lot to offer.

Services offered by www.kollimited.com primarily focus on integrated theme that suits business’s basic functional system entailing the industry, product, consumption pattern and the targeted audience. The organization offers A to Z services for your online success, incorporating the practices that are well coordinated with new age methods to help you deal with your clients and attract lucrative deals.

Who doesn\'t like a bargain?

18 November 2011

Promotional marketing is an important aspect of Ecommerce websites especially for FMCG companies; having promotions running throughout the year for certain industries help customers to be enticed on to the website who otherwise might not have purchased anything, it means increase in sales.

A great way of allowing your customers to know that you are running a promotion or sale is to have a banner on the homepage this will entice the customer to come on to your website and shop.

Promotional codes help repeat customers be paid for their loyalties which will make them want to shop more on your website. This can run side by side with newsletter marketing as sending out promo codes to your existing customers will help customer relations and also attract them to go on to the website.

This is an example of what you could do to ensure your promotional campaign is successful.

Client will run a promotion offering 10% to all customer of their shopping basket by December 1^st from our bespoke and user friendly admin panel the client needs to add the promo offer by saying from what period and how many times the customer can use the discount.

The promotion is now in place. The next step is very important that is the way to market the promotion, the best method to do this is to send a newsletter. At KOL Limited we have integrated newsletter software on to the website or on to your computer which enables you to do this. With our in house graphic designer designing you a template that is powerful and has the correct branding for your company you are now ready to send the promotion to your customers choosing specific customers or everybody. It is the perfect combination to marketing and enticing customers on to the website. If you would like further information on how we can help you call us now.

Changes to Google search algorithm

11 November 2011

Have you typed a query in Google and got a post/article which was dated months back and even sometimes years back that was neither relevant nor up to date? Well that is set to change, with Google constantly evolving and making changes to be the leading Search engine in the world it will now make changes to their search algorithm to ensure they no longer give stale results. The current changes will allow valuable information for us easier to access and the information is more current. With a number of social media platforms available to get the most up to date news and information Google needed to make changes to ensure they were at the level of their competitors.

Google have revived their current search algorithm to ensure searches are more up to date and timely. Google have made one of the biggest changes which is supposed to affect at least 35 per cent of all searches. Google has been challenged by various other companies to get the most updated results as many are now turning to Twitter. Google saw how they needed to improve to beat rivals. Google has in recent years attempted to get real time searches but there had been no major improvement to show for.

Two thirds of searches are still on Google however people turn to Facebook and twitter for upcoming events, latest scores etc. Google is great to view archived websites. However the main problem was inadequate articles were being floated around linking with popular search queries as a result there were a number of low quality websites dominating search engines. With the change made in February this gave more high quality websites greater standing which led to better results. The changes will now show minute by minute news stories unfolding also fresh results which are updated and more current. Using technology that was built last year they have a web indexing system which crawls websites quicker and updates the index regularly, they will also add Google plus posts to add to their fresh content.
These changes will not only get the most current information but be able to differentiate the different types of content and usefulness to queries even if written months ago. Meaning for us we can get fresh content and also useful information related to our queries.

Surviving the tricks of web!

29 October 2011

How do you provide for these ever complicating algorithms of web? The competition today is sparing no one, certainly not on web as can be evidently seen with the trends of web business leader boards. It’s difficult to ascertain and optimize your search engine position without a proficient support of strengthening web development services.

If you want your web supplies to be anchored on top and viably be approachable by your ‘keyword buyers’ over significant web results, all you got to do is look for something that works brightly for your virtual presence.

A fairly recognized SEO Services Company would help you to be positioned prolifically to attract your audience to visit your business online. This would in turn improve your virtual piece and increase the intensities and possibilities of conversion ever more than often.

UK SEO Company can be a venture for your online success, if you are keen for more.

Blackberry Blackout

14 October 2011

As you are aware in recent days the smartphone, Blackberry has had a few glitches with their internet. Customers who own the smart phone saw a three day blackout with their internet services, meaning no access to BBM, e-mail, applications and the internet. However, texts and calls were working normally. The services have now been restored as normal. The areas affected were, Europe, Middle East, Brazil, Africa, India and Argentina.

Where?
RIM, the Canadian company behind the smartphone blackberry brand, has their European headquarters based in slough which was assumed where the start of the problems occurred. The actual point where the network was down has not been confirmed. It was known that cooperate companies were not hit during the problem and only consumers as they have two separate infrastructures.

Public Outrage
The blackout earlier this week caused a public outrage many expressing their views through social media network, Twitter. Customers were not happy with the lack of news regarding what was happening and a specific date of when all functions would be resumed as normal. This led to more anger as RIM chief said functions were now normal and a few hours later the problem occurred again.

Blackberry VS IPhone
As known in recent months Blackberry has been criticised and have seen their competitors Apple I phone increase sales and market share. It can be common for these faults to occur for a few hours however, three days seems quite a long period. Many consumers have stated they will now turn to the rival IPhone which doesn’t look good for Blackberry. However, a commentator on the subject stated that loyal customers will not look for alternatives due to a few glitches.

Facebook VS Google+

10 October 2011

In recent weeks Google + has been launched to the public. Fighting against its rivals, Facebook, it is a social platform which seems to deliver all. So will Google + catch on? With recent changes on Facebook and its on-going battle against the public with the relationship of their customers fizzling away it seems like a strong contender for the social media top spot.

Below from those who are not familiar with the network you will find an outline of all the features.
Firstly all those who have signed up to Google+ need a Gmail account. Circles enable you to group your contacts in to specific circles, such as friends, following, family etc. This allows you to help organise your contacts and give you the ability to control your privacy settings more easily. Stream has all the updates of your contacts, giving you the ability to +1 a post, similar to the ‘like’ button. There is a Games section which gives you the ability to play games such as Angry Birds if you need a break from it all, a great way of keeping customers hooked on to Google +. Google Chat, you can chat with your contacts similar to Facebook chat. Hangouts you can hang out with specific people or circles sharing information and so forth through either webcam or voice plugins, you can add a number of contacts, for example you are able to have a four way chat. Instant upload allows all videos and images to be uploaded automatically and swiftly.

The one feature that seemed interesting was Sparks which enables people to share what they are reading watching etc. This can be grouped different interests for examples websites you like, your favourite blogs etc. However, searching endlessly on Google + this is not easy to find and may have been removed from the earlier stages of testing the platform out. Huddle allows turning texting into a group chat making it easier to convers ate in one chat, once again this may have been removed from that first stages of testing Google +. These are some of many features that are on this social media platform, it has many more such as add location etc. Google + seems to be set to grow with more features being added later. Recently Facebook as also announced they are offering some big changes on their existing platform to come in recent weeks, is this to rival their competitors? Regarding Facebook it seems to have gone outdated and the changes will make Facebook more exciting and ‘new’ to the customer. Maybe something bigger and better is about to come from Facebook that will limit the success of Google+.

What makes a web solution so special to a new era business

29 September 2011

For a Web Solution Company the most important thing is to keep a track of market environment of its client and to detect the direction in which the propositions and market responsiveness of the client business will move.

This is because of their nature of solutions which is imperative to business facet. Any Web Development Company is the basic support functions and ‘face’ that take a business to a shape where itcan operate strongly and advantageously.

It forms the base of communication age business frameworks. Today, any business that has a good web development support and is augmented by a substantial web service and its potential modules would always have a prominent and sound base to operate functionally.

In this fragment of expert web solutions SEO Services UK emerges competently as one face of web technology solution that takes on everything to reassure the existence of any business online, most assertively.

Ranging techniques of skilled web services from Web Development London allows a compliance with web communication system that boosts web presence and online equity of any business in any domain, not just for that time but for years and phases to come.

Keeping Updated!

19 September 2011

In a previous article we have stated the importance of web design and what features a good web design should have. This article focuses on the reasons why you need to constantly change the website design and content. Many believe that updating the homepage is not important however it can really impact the amount of customers and sales you could potentially have.

It is important for those who own a website for their business to constantly update their home page this can be done through a number of ways

Adding promotional banners

Changing the main images

Changing the colour

Updating Content

The above can make a difference on the appearance and can make it look fresh and up to date. You do not by any means need to redesign the whole website very month but we do advise every 6 months this means homepage and inner page theme.

Reasons to update your website,

Reputation
An online store should be seen similarly to a physical store the home page is like a shop window, if you have the same products in the shop window it can start looking old and gives the wrong reputation for your company. However, if you are constantly updating your homepage your business looks busy with new stock and up to date with the new seasons.

Repeat customers
Many of your customers after purchasing or viewing your website will come back to view your new collections, as discussed if it is similar stuff they would imply that you do not have a new collection and bounce back just after visiting the home page. If it is changing constantly many customers will keep visiting your website.

Fresh and up to date Information
If you have a new collection or services it is vital for you to show this on your homepage. This will attract customers and think you are up to date. Many big companies update their homepage fortnightly showcasing different collections and promotions they may have running. Information is fresh for the customer and they can keep up to date with your business. This should also be done in the blog section of your website if you have one. Constantly updating it will allow customers to follow your company with what you are doing, selling or providing.

Evolving Business
It shows that your business is evolving and that you are growing by having new stock and information.It also implies you are the industry experts if your content is changing and you are constantly up to date.It looks like your business is busy and in demand.

Effects on SEO
As discussed in a previous blog post if you are doing SEO for your website it is important to constantly update the content on your website this helps Google to crawl the site and will give you a better Page Rank with Google.

Increase sales and customers
The most important reasons are to bring customers and sales to your business.If you do the above then you should be able to bring more customers on your website.It is important that your website does not look outdated over time this can as a result make many potential customers be put off by what you provide without even looking at the products or services.

Changes to content on the website and small changes on the homepage are not costly. Slight changes like this by constantly changing the banner can make a huge difference to the perception of your website. Homepage redesign twice yearly is also not breaking the bank but it is important to do as you want your website to look current with the latest web design trends.

Social Media Optimisation

02 September 2011

Social Media Optimisation (SMO) has become increasingly important and companies have started to implement this into their marketing plan. Social networking is an extremely powerful tool and can help businesses grow if done effectively. The numbers of users on social media networks are phenomenal and can be seen as a great tool in which to capitalise traffic. This article outlines why companies should do SMO alongside other marketing strategies.

Why Do Social Media Optimisation?
• Brand Awareness
• Sales & Traffic
• Research Competitors
• Business Development
• Cost Effective
• SEO Content

Brand Awareness:
The main aim of marketing is to create brand awareness, by using social media optimisation customers will be talking about your company, who you are, what you do etc. More people will start being aware of your existence through social media as many of your customers and potential customers will be on these networks.

Sales & Traffic:
Having a presence on a social media network gives you the ability to increase traffic and sales on to your website. It is another channel to gain new customers for example, facebook have many opportunities to bring traffic on to your website through having a business page. Facebook itself has more impression then the leading search engines telling you this is a great way of increasing traffic.

Research Competitors:
Great way to view your competitors see what they are doing and also analysing your marketing is there something they have bought out, it is always important to stay one step ahead of competition

Business Development:
As you r company will have more exposure his can help develop your business the research which can be obtained from competition can help bring about ideas.

Cost Effective:
As you are aware marketing can be very costly some companies do advertising, print, broadcast etc. Social Media Optimisation is free it can take time but the benefits are huge.

Search Engine Optimisation Content:
Many effective SEO plans will have SMO implemented as content is extremely important SEO and SMO is a great way of getting content across online. The more activities you do for SEO will in effect improve the ranking of the website on Google and SMO is a crucial activity which helps do this.

There are a number of benefits for doing Social Media Optimisation. We are aware that the social media network is a growing market and ranges from blogging to social communities to video sharing etc. Businesses should embrace social media as the market is set to grow in the next few years allowing businesses to have more opportunities to develop alongside it.

Use SEO services to boost your business online

29 August 2011

Most competent mark of service that leads to success of a business is its application. In today’s global market scenario any business fabricated with seamless communication potential can survive and flourish and also attain its goals.

A good SEO services company that knows how to protect the interest of their client’s over virtual platform and greets them with profound communication base to affirm them with concrete web presence, is the real redeemer for businesses today.

To gain approachability and recognition over web is all that decides the degree of success in today’s business environment.

Your website needs to be flooded with prospective customers and receive inquiries for the product you sell. You can’t reach everyone individually and other modes of advertisements can go beyond your budgets. SEO Services can be highly result oriented besides being highly affordable. With a good SEO company you can get your website optimized for minimal expenses and get high rate of returns by a massive expansion of your business both in terms of application and approach.

Mobile Phone Applications

26 August 2011

The internet and mobile world is constantly evolving. Mobile phones have come a long way since the early days; and many constantly use their smart phones instead of computers.

Many businesses and companies who have made a strong online presence and conquered Social Media are constantly looking for ways to engage with their customers to beat competition and create more opportunities to grow as a business.
If you are an established business and are seeking ways to grow mobile phone applications would be the next step. Mobile commerce is a growing industry and there has been a huge increase in sales from I phone applications that are available. There are over 400,000 applications available on I phone which hundreds of thousands of people download every day as it makes shopping easy and accessible where ever you are.

KOL Limited has a large team of experts in all fields. We have a number of features we can develop for your mobile phone application where customers have the ability to access your products and services and keep up to date with the news.
Within the business world implementing mobile strategies is next on the agenda. Many concentrate on mobile phone applications; below is a list of reason why you should have a mobile phone application for your business.

Why have a mobile phone application for your business.

• User Friendly
Mobile phone applications are user-friendly, and easy to navigate without the fuss of having to access the website. In the busy world these days, it’s difficult to find time to go on a laptop and look for what you need, having an application makes it quick and efficient for the busy lifestyle many have.

• Revenue
You have another route to increase your presence to the public and as a result you will see an increase in sales with a small investment of developing an application.

• Marketing and Branding
More brand awareness, having an application gives you more presence. Brand awareness if what companies strive for.

• Business Growth.
The most important reason is for the growth of the business. As budding entrepreneurs are always seeking ways to grow their business through various ventures and channels. You can establish your brand and see your business grow from a mobile phone application.

Benefits of Pay Per Click Advertising

12 August 2011

Pay Per Click (PPC), also called Adwords or sponsored links, is a way to advertise your website at the top of many Search Engines. Pay Per Click is a million pound industry which is constantly growing as a vast amount of businesses and companies turn to PPC to get quick results. This article outlines the reasons why businesses should do PPC and also why you should outsource your PPC Campaign.

Why you should do PPC?

1. Increase Traffic
<span id="\\"1313667792592E\\"" style="\\"display:" none\\"=""> PPC is a great way of getting instant results and sales on your website. It is a more costly affair then Search Engine Optimisation however, as you are gaining more hits and traffic on to your website your sales will increase. as a result. To maximise your traffic on your website we recommend to do PPC alongside your SEO campaign.

2. Return on Investment
As you are getting more targeted traffic on to your website from the specific keywords chosen you will as a result, get quicker return on investment. Many companies do PPC to get quick ROI.

3. Trial
As PPC gets instant results on your website you have the ability to see whether specific keywords are performing or not. If you are a new business online and doing SEO it can take up 5 to 6 months to see tangible results, however if you have PPC alongside your SEO campaign you can change the keywords accordingly. PPC is always good to test out keywords and key phrases, you have the ability to see which keywords are bringing you traffic and sales which can be also used alongside your SEO campaign.

Why you should outsource your PPC Campaign

• PPC needs to be managed properly on a daily basis as changes are constantly occurring and the account manager needs to understand this. In order to make the campaign more efficient you will need to be up to date with the PPC changes the companies are making for example adwords.

• You need to constantly manage the account expenses and the diffferent keywords, this can be time consuming. You need expert advice to help assist you on your PPC campaign as it can be seen as quite daunting doing it alone.

• Outsourcing your PPC campaign is more cost effective as you do not need to pay an annual salary to the individual and when outsourcing the charge is usually a percentage of your budget which helps reduce companies’ costs.

• Lastly many companies like KOL Limited are constantly researching and testing various tools needed for keyword selection for both your PPC and SEO campaigns that will ultimatley help achieve results and allow you to have an effective PPC campiagn which you may not have access to.

Importance of Keyword selection for SEO

05 August 2011

The most important part of your SEO campaign is the analysis of keywords and key phrases for your business. You need to ensure you get the correct traffic on to the website which will be done through the selection process of your keywords.

It is essential to have the correct keywords and key phrases as this is what search engines will recognise your website from. You may be able to get the top ranking with certain keywords but traffic may remain low this would be due to choosing the wrong keywords. The aim of SEO is to get quality leads and traffic on to the client’s website and minimal bounce backs; this can be done if the following stages are done effectively.

We believe there are five important stages for the Selection of keywords.

1) Research of keywords
Researching potential keywords is the first stage of SEO, it is important to get varied keywords that will cover all parts of your company, products, target audience and services. Keywords should be from content of all pages on the website to make sure Google can crawl the keywords on your website. Researching competition is important to be one step ahead of them in Google rankings.

2) Analysing the keywords
Once researching all the potential keywords for your SEO campaign, we then analyse these keywords. We see which the highest traffic keywords are, how many keywords are in the search engines. This helps analyse your competitors and how much competition your business has for the top position.
It is important to note that page rank is important for SEO. The higher the page rank the better the website is see. We obtain higher rankings by constantly working aggressive with the off page optimisation.

3) Selection of keywords
Once the research and analysis of the keywords are done, we construct a list with a large amount of keywords. From the list it is important to narrow down the selection. These keywords should be targeting the correct customers and be focused. The most popular keywords will be selected that will suit the business for the SEO campaign.

4) Positioning your keywords.
We first start with on page optimisation once the keywords have been selected. We will add these keywords to the content on the website, html codes, meta tags etc. The keywords used for the content need to be selected carefully, it is not the case of using all keywords on all pages, certain keywords will be needed on certain pages. It is extremely important to place the keywords in relevant areas of the website for example, the homepage, header etc. The on page optimisation needs to be done efficiently before starting the off page optimisation to ensure Google can crawl the website effectively to get you a higher ranking.

5) Reanalysing the keywords
Once the SEO campaign has started and off page optimisation has undergone it is important to constantly reanalyse the keywords, see if they are working effectively, are they bringing the correct traffic. If not, in some cases keywords need to be changed and more keywords can be added. It is important to get the keywords which can perform better which we will advise you on.

Keyword analysis as you can see is a crucial part of SEO. If this is done effectively you will be able to get the results and the correct traffic on to the website, in turn bringing you more conversions. This is the basis for an aggressive SEO campaign. If the selection and analysis process is done accurately and your SEO Company is constantly working on a daily basis on your off page optimisation you will be able to maintain top positioning on Google (in the top 20). Selection of keywords is one of the many activities needed for SEO.

UK Web riches!

04 August 2011

Web is growing bigger and bigger with its enormous capacity and enlarging scope. The expansion is not limited to specific segments of applicability and needs. Most of us would see web as a medium of transferring knowledge or communicate but factually it has become the most assiduous and resourceful platform to commit business, share information, interact socially and everything that a human mind can do behaving socially and culturally.

With every new endeavor you need to expand and nothing better than the World Wide Web has experienced it in recent times. Web developers, web designers, graphics developers all play an important part in framing your website into a work platform and a decipherable face of your business or your organization throughout the world. Web development London quintessentially represents this facet of worldwide communication.

UK has developed fortunes of web communication with their marvelous competence and immaculate approach. Web Development UK resourcefully integrates the prolific parameters that help in development of such a platform that fosters communication in most advanced and sophisticated manner.

The Importance of Web Design

29 July 2011

We understand it is very important to design a website that differs from your competitors and that is one step ahead of them. The website needs to firstly convey the correct brand image of your business and most importantly bring you sales. The design of the website should be eye catching and be professional.

As a web design company we ensure we produce powerful websites that are current and easy to navigate. KOL have in-house graphic designers who have created some spectacular designs. Please visit our portfolio to see the array of examples.

What we do?
We work alongside your business to understand the vision you have of your business online and how you would like to brand it. Our in house graphic designers will look at your business model in detail in particular your marketing strategy. Once understanding your business KOL create the homepage, customers are always happy with our designs and we constantly tweak them until it is a 100% how you would like it.

Our in-house graphic design team are able to develop the correct brand image on your website no matter what industry you are in. We work hard on the home page to get it perfect and then move on to the inner pages.

Why is the design important for websites?
Customers after the first 30 seconds are aware if they are interested in the website or not. For this reason it is important to develop a powerful design on the homepage.
A good website design will be the following;

• Trustworthy
• Enjoyable Experience
• Aesthetically Pleasing – great look and feel
• Organised and Quality Content
• Targeting the Correct Audience.
• Ability to Build Brand Awareness

Trust worthy
It is important for websites to look trustworthy; this is done from the design aspect. Customers will not spend more than a few minutes if the website does not look trust worthy. A powerful web design will come across trust worthy and give you the ability to build a relationship with your customer.

Enjoyable Experience
Customers need to have an enjoyable experience on the website; the design can help with this as it should be easy to navigate which will encourage customers to revisit the website.

Organised and Quality Content
The website needs to be organised so it is clear for the customer to shop around and to understand what the company does. Websites need to convey the correct company message through the design by having professional and quality content.

Target the Correct Audience.
The design needs to appeal to the correct customers, so it is important when sitting down and analysing your marketing strategy see exactly who your target audience is and to be able to transfer this in to the design of the website which we excel in. As a result this helps get the correct customers shopping on your website looking for your particular services and products.

Ability to Build Brand Awareness
It is important to a have a powerful web design to make your website successful and for you to get repeat customers. Web design will help enhance your brand identity online, build an online customer base and to be able to promote your services and products online. An online presence is necessary in today’s market if you want to be successful.

10 Reasons To Do SEO

27 July 2011

As Christmas is approaching it is the perfect time to start Search Engine Optimisation for your website. A successful SEO Campaign can take up to 6 months to see tangible results. We have highlighted top ten reasons why you should do SEO.

KOL Limited’s top ten reasons why businesses should do SEO

1) Return on Investment.
2) Accessibility to your website.
3) Over 200 million searches are made on Google every day.
4)Unlike PPC where you have a budget, SEO you have unlimited clicks.
5) Increase brand awareness.
6) Targeted customers, limited bounce backs.
7) Organic search results are seen as more credible.
8) Results will not disappear if budget decreases.
9) More traffic on to your website.
10) Able to compete with the bigger competitors.

KOL Limited has proven results for Search Engine Optimisation. Our SEO experts have years of experience to ensure you get the sales and hits on your website. To understand SEO it is not a one-time event, it takes hours of work on a daily basis in particular the first few months to get the rankings on specific Search Engines. As a company we constantly revise the tactics and techniques we are using.

If you’re a new business online patience is needed, it does take months to achieve the outstanding results we can offer as we are competing with websites that have been online for longer. It is important to monitor the hits on your website to see how successful the SEO campaign is. We provide you with software on to your website where you can have an in depth analysis of customers behaviour.

5 Reasons Why You Should Choose Email Newsletter Marketing

15 July 2011

KOL Limited has seen a huge growth in companies investing in online marketing. Many companies have incorporated newsletter in to their marketing strategy to build customer retention, as focusing on the customer will help ensure the company gets more sales and can grow.

KOL Limited has developed a newsletter software which can either be integrated on to the company’s current website or have it hosted independently on their local server. We have the ability to design a template that will convey the correct branding of the company in a way that will meet the company’s marketing objectives.

The newsletter is appealing, simple yet effective. The main aim is for the newsletter to be easy to read. The content on the newsletter has to be precise and informative for it to be successful. The newsletter gives you the ability to build a relationship with your customers by providing them with up to date information and giving them the ability to engage with you.

5 reasons why you should use newsletter marketing;

1) To promote the company’s products or services;
2) Keeping your customers and clients up to date.
3) Building a relationship with your customers
4) Cost effective compared to print advertising.
5) Richer content, straight to the point.

To groom your web presence

27 June 2011

Today if you are looking for any stuff or any thing of your interest you would definitely search it over internet.

With changed dimensions and dealing propositions the businesses have grown smarter, user friendly and faster. Web is the name of the facilitator and no one is untouched with its value proclaims.

If you are functionally equipped with internet and its proponents you are doing the best thing possible to get noticed and promote on a global level and reach as many people you want to most prolifically.

A good internet marketing company would keep you in shape by ensuring your substantial presence over web platforms. It would help you to extensively reach your audience and help them finding you easily through search systems.

For you to accomplish your branding and promotion activities would require services like SEO, SMO, SBM and linkages. An Internet marketing company or SEO company proficiently deals with all such activities to compile and optimize your communication over the prolific platform of web.

Is your business webbed?

29 May 2011

With more and more businesses and individuals wanting their own platforms for product promotion, commercial campaigning, increasing selling potential and expand their reach with the world socially and commercially, they want to expand their virtual reach with ecommerce, official websites and access as much virtual space as possible.

Website Design & Web development Services provides solutions to the businesses to this irreversible trend to act potentially towards the web platforms needs.

As an entrepreneur or a professional you would always know how important is it to get the bespoke designs developed for your websites that exactly complements your different and dynamic business needs.

A professional designer would always understand what exactly your niche is and implement the designs that fits you the best. Another important factor that plays inseparable role in it is SEO services which decides and drives the scope of your web reach.

The applicability of these web services is all based on the critical assessment of your unique needs and walks parallel towards your significant solution.

3 Main Reasons to Outsource SEO Services

12 April 2011

Firm Deadline:

Incase you have any plans of involving your in-house SEO team and if you have decided a deadline for its completion then, they will always cross the deadline, you will tend to make changes regularly thus not completing it on time. Therefore you should outsource it to other company, because they will start as per requirement and only if they feel changes are required they will or else they will not make any changes, thus completing the project on time.

Implementation of Variety of Resources & Ideas:
Your in-house team will not have as many ideas compared to the SEO company you hire to provide you the services. They will think out of the box and generate unique ideas to optimize the website.

Reduction in Cost Factor:
Most people think that outsourcing SEO is expensive, but that is not true, because they will charge you only once and will do the optimization as well as the maintenance. But in the in-house team it would be much costlier as unnecessary use of resources will be done. If you are looking for the same SEO service then log onto KOL Limited.

Software Development

09 March 2011

All clients have their own needs. These can vary from staff, technology, money, etc. Though organizations and companies are from the same industry they will always their own personal needs and requirements that are not easily available.

One area in all businesses that requires extreme consideration is information technology. We all know that digital technology is in trend these days; it is becoming very important that companies keep themselves updated with the latest technologies to run their business more successfully. For this reason, software development is now highly preferred by many organizations.

Developing software is just a process of generating a bespoke software application to meet the necessities as per the client. Bespoke software development is tested in alliance with many requirements scrutiny records and documents which need to be detailed and assessable so that the software testing is much easier. To develop any website or any software all details are necessary and a handful of trained staff will add to the flavor.

It is important to identify all the stakeholders of the system while designing it as a new software can effect on the other systems of the company too.

To be designed and derived!

28 February 2011

If you attempt to discover new angles of attractions and associate them with the values, the one that you always aspire to make yourself unique, then it’s all your call to decide for the platform that makes it happen for you and your business most appealingly.

Today we mostly find the virtual platforms to help us arrive at the distinctions that we always desire to portray our offerings with. Websites make it most innovatively possible for us to mark the value driven propositions and align them with the most creative arrangement of designs and program with the help of professional services of website designers and the idea really counts.

For the modes that reinvent our appearance and reach, we have all the reasons to rely on a website development company that manages to offer us prolific business factor options and other professional benefits fitting our fragment, theme and the idea of business in most profitable equations of time, cost and service.

Website commerce on a high!

05 February 2011

The best way to surprise your business leads and the attention that it is worth of is by holding it approvingly in the shape that interacts with environment most effectively.

Proactively bringing your framework into advanced scale of processes needs them to be handled with the interface that connects with the world advantageously. To make business breathe adaptively and most prolifically it has to be hooked up with the most advanced platform of Ecommerce website.

Ecommerce Website Designers establishes a wholesome idea as to what should be the focus of a website which is being used to instate commerce and trade in plausible virtual format.

For businesses to do better and keep up with the ever changing trends and approaches websites certainly file a system of cohesive framework that allows business to propel and sustain better.

Website designs not only keep the business operating with the sophisticated technique of internet communication but deliver the streamlined system of operations, diligent navigation and effective commercial platform which offer immeasurable value to the organization.

WWW Dot Com..

02 January 2011

The most symmetrical and astounding formation of web… The three Ws in a row ‘www’ not just put the signature of premier echelons of technology over the breast of the communication but eminently reflects the poise and the strength of the ‘T-era’ which has influenced every bit of life and every byte of technology seamlessly.

Never ever did the significance of mighty ‘Sigma’ or the Einstein’s formula of E= MC² flowed in with such big force into people’s lives as did the 3Ws which irreversibly dotted the network of networks, the internet, which undisputedly rivals the inventions of all times with .

In the varied segments of reach and exchange of communication ‘world wide web’ has proved to be a precursor on a global platform that has just altered the ways altogether.

Be it schools, libraries, stores, government agencies, ministries, trade centers or businesses with the computer paving it way in the entire walks of life, internet infused the mechanism of seamless communication through its intelligent intertwined systems and network.

System of internet protocols and topologies worked as a network highway and worked highly in favor of this revolutionary segment of communication that supported immaculate services and devise system that promoted significant environment for internet to thrive.

Today with the invention of internet, world is accessing and sharing incredible volume and type of data with the effectiveness of money, efforts and time the factors indispensably important for every one of us.

The world is not just commuting and communicating appositionally but they are virtually being knitted in a type of network that connects them anywhere, anytime with anybody sitting across the seas in ‘real time’.

E-volved commerce!

19 December 2010

Nothing better than a word of compliance with technology that works for commerce in the present corporate scenario. Commerce has inseparably been glued to the technology of communication throughout the world and would continue moving through invariably.

When we find better ways to carry and transact business and realize potential deals by streamlining the commerce in the most prolific way electronically we call it E-commerce. With E-commerce we electronically operate and communicate with the most advanced technological inputs and process the resources ardently for result in agreement with the commerce we trip in the business.

Unlike yesteryear’s commercial frameworks, diligent electronic systems is what been sought after the most. Today electronic platform has swapped the idea significantly with Ecommerce business setups that provides prolifically designed Ecommerce websites and business portals which support and exchange volumes of proponents necessary to communicate business.

Wire-framed with the virtual commercial arena the factors and concepts of communication technology deliver immense potential to face dynamic environment with the help of state-of-art bespoke technological establishments which just fits the business most compliantly to serve the online modules that business needs indispensably.