OBM – B2B

Our approach to marketing and public relations always starts with a question: “How might we achieve your ideal business outcome among your target audience?”

That’s Outcome-based Marketing (OBM), our B2B marketing philosophy that leads with outcomes before channels. Rooted in our belief that great B2B marketing and PR is outcome-oriented and audience-obsessed, OBM ensures our recommendations don’t just check boxes, but contribute to real growth.

From category leadership to awareness, lead generation and loyalty, your goals dictate our approach. And our B2B expertise and full-service marketing capabilities — from public relations to demand generation to creative and content — empower us to deliver.

Explore OBM

What are you really trying to accomplish?

Think bigger than marketing channel KPIs for a moment, whether it’s media placements or top-of-funnel leads. What broader business outcomes are your marketing and PR activities driving? And how well do your channels align to achieve that goal? OBM orients to big-picture objectives, then takes shape through marketing programs customized to meet your brand’s needs.

Position

Claim your place in the market and sharpen your competitive edge.

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Growth

Build pipeline and generate leads to expand your footprint.

Find out morehttps://www.walkersands.com/approach/position/

Reputation

Make your brand’s name mean something to your audience.

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Engagement

Build authentic connection and turn audiences into advocates.

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Position, Reputation

commercetools Breaks B2B Tradition and Skyrockets Visibility With Landmark Campaign

commercetools
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Retail + E-commerce, Technology
Reputation

Strategic PR Elevates Loop’s Reputation as Leader in the E-Commerce Returns Space

Loop
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Retail + E-commerce, Technology
Position, Reputation

Sophos Leverages PR to Advance Cybersecurity Leadership Position

Sophos
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Cybersecurity, Technology

Our B2B marketing and PR toolkit

OBM means we think in terms of outcome first, activation second. This isn’t a checklist of capabilities. It’s a flexible integrated marketing and PR toolkit that empowers us to achieve your most critical goals.

Explore our capabilities

Insights + Strategy

Research + insights, integrated marketing strategy, buyer journey analysis, channel strategy + media planning and account-based marketing (ABM)

Public Relations

Media relations, data-driven PR, product launches and awards + speaking opportunities

Demand Generation

Paid digital media, search engine optimization (SEO), marketing automation + email, martech stack integration + optimization and conversion rate optimization

Creative

Campaigns, graphic design + illustration, video + animation and copywriting

Content

Content strategy, editorial content, sales enablement materials and original research

Branding

Brand strategy and messaging + creative expression

Social Media

Social media for brands + executives and influencer marketing

Web

Website design, search-optimized content and site performance

Industries we serve

Technology

Build your reputation as a leader in tech by partnering with an agency with deep expertise in AI, cloud and IT services, cybersecurity, financial technology, HR tech, martech, retail tech, and more.

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Spotlight on SoftwareONE Cloud Detectives campaign paid ads

Healthcare

We’ll help you tell the story of how you’re improving health outcomes and transforming patient care.

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Series of pages from a data report for a health care company

Manufacturing

Manufacturing quality goods takes expertise and precision — just like effective B2B marketing. Let us take your manufacturing brand to the next level.

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