Changes in management philosophy and focus on 10 strategic tasks supervised by the “Olleh Management Committee” - formerly “Top Management Team” - are expected.

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Korean Companies are confident in their ability to leverage cultural proximity and their deep insights into Asian market to enter Japan, still quite resistant to western giants such as Facebook or Google. For instance, the Korean search portal Naver is currently under beta-test in Japan to challenge Yahoo local domination.

Today’s focus highlights NCSOFT’s attempt to convert Japanese player to Massively-Multiplayer Online Games ( MMOG ) with its new hit, “Aion : the Tower of Eternity”. The Open Beta-test started on Tuesday (7th), after a successful Closed Beta-test.

Japan is well-known to be a desert for MMOG despite its huge gaming market size , the 3rd in the world. Even the game of all records World of Warcraft didn’t dare make its move in this difficult console-oriented environment and cautiously stayed away. However, up to 40 000 simultaneous users played on the first day of Open Beta-test on Aion’s 8 servers.

The game was launched last fall in Korea and later in China and will be deployed on September 22-25 in Europe and USA. The Collector’s Edition is already sold out in many UK stores ( see Amazon.uk for example ), due to a positive buzz during beta-test.

Japanese trailer :

Video provided by video.mmosite.com

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I shared new business cases in Korea with them.

have a look!

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It provides information about Internet and mobile economy in Korea.

I just linked the article

So if you want to read it, please click the hyperlink below.

http://businessinkorea.wordpress.com/2009/05/25/interview-yunho-chung-managing-partner-at-veyond-partners/

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“PRIUS Online” is a MMORPG that distinguishes itself from other MMORPGs by its emphasis on fantasy and emotional factors within a play. Seeking to find ways to embed the factors in the game CJGS, CJ Internet Game studio, created 3C(Character) system where a gamer has his/her own character, a little girl “Anima” who is a soulmate as well as an assistance, and a large Gigas summoner.

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.Among the characters “Anima” plays the biggest role in making the game reflected in its concept of emotional fantasy. She is not just a pet gamers used to have when playing other MMORPGs. “Anima” has lots of potential abilities gamers should harness in order to win the game, but whether gamers can use it or not depends on their treatments on her. It’s because the degree of intimacy gamers exchange with her will decide the types of her abilities. In doing so the character “Anima” has gamers feel like playing a upbringing simulation game such as “Princess Maker” while actually playing a MMORPG.

I think it is obvious that CJ Internet’s “PRIUS Online” has come to market with a fairly fresh concept, and it has been making a success especially in exporting. But, gamers’ responses to the game varies considerably. So, it might be better for you to try the game before judging whether the game is well made or not.

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