tag:blogger.com,1999:blog-79362562633845644432026-04-14T16:57:10.857+05:30Pramatheshhttp://www.blogger.com/profile/14502812122211781329noreply@blogger.comBlogger49125tag:blogger.com,1999:blog-7936256263384564443.post-86107471359887481912014-04-14T00:02:00.002+05:302014-04-14T00:02:48.420+05:30

Its Bihu time here. Wishing everyone a Happy Harvest season. May the music and food be great wherever you are

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com11tag:blogger.com,1999:blog-7936256263384564443.post-80483575329418604662014-03-21T09:52:00.001+05:302014-03-21T09:52:52.137+05:30

I am not an expert and havent done split A/B testing and have had limited success but have tried a few things which seem to work for me : 1) Added a trust mark : This can be something a SSL Seal or a guarantee. 2) Highlighted the call to action button - Orange seems to work well as a color. Also de-highlighted other buttons like Add to Wishlist so that the main call to action stands out. 3)

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com29tag:blogger.com,1999:blog-7936256263384564443.post-42902445867795496562014-02-23T23:40:00.002+05:302014-02-23T23:41:24.708+05:30

We are a small handicrafts manufacturing company and we primarily sell online. A good part of our sales come through our own website - www.kraftinn.com but we soon realised that as a brand, looking at your website alone is sometime not the best strategy. This is basically because of the following : 1) Costs : Setting up an online store is not very difficult nowadays. However getting good

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com68tag:blogger.com,1999:blog-7936256263384564443.post-45175055291483565602014-01-18T01:04:00.000+05:302014-01-18T01:10:36.777+05:30

One of the finer things in our business is to decide on the price of a product. Since we manufacture our own products, there are various costs that one incurs in a product. Following are some of the key ones : 1) Labour Costs : Our products for the most part are handmade and we at KraftInn have artisans as employees who come from remote villages. Apart from monthly salaries, we also provide

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com10tag:blogger.com,1999:blog-7936256263384564443.post-60020355427939155852014-01-02T23:31:00.001+05:302014-01-02T23:31:34.468+05:30

KraftInn Artisans at Work We use Bamboo Nails only The Green India Lamp Different type of Bamboo is used for different parts of the lamp Sheets are immaculately glued together Its a bit cold and the sun sets early 

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com10tag:blogger.com,1999:blog-7936256263384564443.post-43748944089764703412013-12-23T02:13:00.001+05:302013-12-23T02:16:35.001+05:30

We are a very customer oriented company and try to provide the absolute best service possible. Companies that have ECommerce as their primary channel cannot afford not to give their customers the very best service. It is well accepted that Ecommerce can bring great benefits to customers be it discounted or competitive prices, convenience of shopping from home, options like returns and refunds

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com11tag:blogger.com,1999:blog-7936256263384564443.post-64460730575039723122013-12-06T02:43:00.001+05:302013-12-06T02:50:51.772+05:30

Startup Funding India When I decided to become an entrepreneur, I had zero capital - absolute zero, in fact I had quite a few bills to pay - Credit Card Bills, small loans from friends etc. I had already exhausted my limited amount of savings on traveling around a bit and looking for the right ideas. So, I did what most people would do - I reached out to friends and family and got the very

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com21tag:blogger.com,1999:blog-7936256263384564443.post-21360979490445819412013-12-04T00:26:00.000+05:302013-12-04T00:26:09.509+05:30

Offer Your Home the Natural Look with Bamboo Home Decor Guest Post by James Patrick Thank You James for the wonderful Article People usually look for innovative home decorating ideas. But, at the same time, they feel the urge of being a little closer to nature. With the pollution around us gradually increasing, it is obviously a better idea to stay as close to nature as possible. It is quite

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com37tag:blogger.com,1999:blog-7936256263384564443.post-18613948949833396362013-11-25T16:55:00.001+05:302013-11-25T16:56:59.310+05:30

Today is International day for Elimination of Violence Against Women We at KraftInn try to imbibe the sense of gender equality in our artisans and help them understand the need for complete elimination of violence against women. A significant amount of violence against women in the working class can be attributed to alcohol addiction and we try to positively influence our male employees towards

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com4tag:blogger.com,1999:blog-7936256263384564443.post-7741165578730919242013-11-18T23:57:00.000+05:302013-11-18T23:58:04.856+05:30

A Message to our Customers At KraftInn, our endeavour is to create great new products using ecofriendly material like Bamboo and Water Hyacinth. Each product we make is made by our employees at our factory and this is why we are able to provide factory prices directly to our customers leveraging the power of ecommerce. This means we are able to eliminate distribution costs, warehousing costs

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com3tag:blogger.com,1999:blog-7936256263384564443.post-16699760482431666092013-11-03T10:59:00.001+05:302013-11-03T11:00:20.442+05:30

Packaging is an important part of our job.  Anjan, our Packaging expert is among other things, 25 years old, father of three, has the toothiest smile in the world, a painter, collects water hyacinth leaves during the weekend, lives by the highway, chews betel nut all the time and has been integral to the KraftInn journey

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com5tag:blogger.com,1999:blog-7936256263384564443.post-81872306169092217162013-10-02T19:50:00.000+05:302013-10-02T19:52:35.627+05:30

Top Advice for First Time Business Owners When I started a few years ago, things looked quite disappointing. I was 30 years old, I had no savings and the company I worked for was about to close down. No one in my family had ever done any business and I had no idea how to go about it. One thing I did was I solicited a lot of advice from anyone who was willing to give it - friends, family,

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com5tag:blogger.com,1999:blog-7936256263384564443.post-4467033942600423662013-09-24T01:46:00.000+05:302013-09-26T00:53:59.601+05:30

When we first started selling online, we didnt start with a online website of our own. This was because it takes a lot if effort to actually build a website from scratch - the hosting, the technology, the SEO, the advertisements, the works. Also, we had very little idea about the challenges of selling online - the supply chain, the logistics, the inventory management, the customer service aspect

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com3tag:blogger.com,1999:blog-7936256263384564443.post-21871014416162733432013-09-23T04:21:00.000+05:302013-09-23T04:22:07.389+05:30

I started KraftInn with very little capital and with help from family and friends. It has been an incredible journey and though I still dont have any fixed salary or income for myself, I have been able to hire six incredible people - five of them artisans and one of them a painter, a man of great jugaad and a great smile. Hiring is a great responsibility in itself especially when you are looking

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com1tag:blogger.com,1999:blog-7936256263384564443.post-44580731055730998042013-09-14T01:41:00.001+05:302013-09-14T15:16:51.147+05:30

I have been an entrepreneur for the last three years. It has been a roller coaster ride and I have made some very common mistakes. I sometimes wish I didnt make them or somebody could have advised me. So just sharing if it is useful for you. Mistake No 1: Getting into something I had no clue about It is difficult to know about a business without doing it. However starting something without

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com4tag:blogger.com,1999:blog-7936256263384564443.post-22846010581300690902013-09-09T15:43:00.001+05:302013-09-14T15:17:18.155+05:30

As a company with an ecommerce front end, we work with various partners and one important partner is the courier company. We have worked with various courier companies and just wanted to share some findings. Obviously, which courier company is the best is a subject of debate and may vary based on location, price flexibility, quality of service requirements and so on. A quick snapshot based on

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com21tag:blogger.com,1999:blog-7936256263384564443.post-29881297248345284252013-09-06T23:45:00.001+05:302013-09-14T15:17:39.586+05:30

Packaging is an important part of our job. Anjan, our Packaging expert is among other things, 25 years old, father of three, has the toothiest smile in the world, a painter, collects water hyacinth leaves during the weekend, lives by the highway, chews betel nut all the time and has been integral to the KraftInn journey

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com1tag:blogger.com,1999:blog-7936256263384564443.post-72464984466945197242013-08-31T16:26:00.001+05:302013-08-31T16:26:15.246+05:30

We are an online brand but have a keen eye on exquisite stuff that is available across various retail stores. Here are a few in Bangalore that are very interesting :1) The Purple Turtles    This is located in Domlur second stage and has some really high end stuff with exquisite colours.2) The Ant Store    This is a crafts store showcasing North Eastern Handicraft. It also

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com5tag:blogger.com,1999:blog-7936256263384564443.post-64090452532905169212013-08-14T00:03:00.000+05:302013-08-14T00:03:10.471+05:30

We recently attended the NEDFI exhibiition in Guwahati and showcased some of our products. Here are some pictures : Fig 1: Contemporary Floor Lamp (Large) : http://www.kraftinn.com/contemporary-floor-lamp Fig 2: Hofura Yellow Lamp : http://www.kraftinn.com/lamps/table-lamps/hofura-yellow-table-lamp Fig 3: Zeng Lamp : http://www.kraftinn.com/lamps/table-lamps/

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com2tag:blogger.com,1999:blog-7936256263384564443.post-67228712293248724982013-08-12T00:15:00.000+05:302013-08-12T00:15:02.024+05:30

Top Ecommerce Websites in India A quick reckoner for top Ecommerce Websites in India (not in any particular order) General Flipkart.com Yebhi.com Myntra.com Jabong.com HomeShop18.com Indiatimes.com Rediff.com FutureBazaar.com FashionAndYou.com Fetise.com MarketPlaces Ebay.in Snapdeal.com Amazon.in ShopClues.com CraftsVilla.com Aggregators Naaptol.com Junglee.com Apparel/Fashion Zovi.com

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com5tag:blogger.com,1999:blog-7936256263384564443.post-42715833484548495552013-08-01T01:47:00.000+05:302013-08-01T01:47:48.448+05:30

Facebook Marketing : Creating a Good Facebook Post As a small ecommerce based business, one of our key marketing tools is Facebook. I am not privy to the spend of others or the reach, but based on the Facebook insights, there are a few things we have learnt. Take a look at our last 5 posts in our Facebook page  (from Facebook Insights view. We have 12k odd fans). The * indicates the

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com6tag:blogger.com,1999:blog-7936256263384564443.post-25150740133105806422013-07-19T15:01:00.000+05:302013-07-19T15:01:29.126+05:30

One of the key parts of an Ecommerce store is a Payment Gateway. In the west, payment solutions have made it very simple for vendors to integrate a gateway to their stores - for e.g integrating with a paypal is a breeze. However, it is extremely painful to onboard a payment gateway especially if you are a small player. This is primarily because of two reasons : 1) Paperwork - For enabling

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com4tag:blogger.com,1999:blog-7936256263384564443.post-83890373881959458252013-06-30T13:55:00.002+05:302013-06-30T13:56:12.711+05:30

'Inventory or Marketplace ?', this is one of the pertinent questions of our times in the context of ecommerce. While the inventory model means that the ecommerce site has to carry inventory of all products it sells, the marketplace model requires the ecommerce site to act as a exchange platform between buyers and sellers and it charges a commission. The upside of a inventory model is faster

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com3tag:blogger.com,1999:blog-7936256263384564443.post-85991473035636256222013-06-21T18:35:00.001+05:302013-06-24T01:46:14.274+05:30

The other day, I dropped by Coffee Day(indian coffee chain - startbucks equivalent). Adjacent to it was the well loved Crossword store and I clearly remember that there was a connecting glass door somewhere which let people who had come for coffee to stroll by and look up books and dvds and vice versa. I could see some books lying about but the place looked empty and the glass door seem to have

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com3tag:blogger.com,1999:blog-7936256263384564443.post-3041605388798812052013-06-20T12:57:00.000+05:302013-06-24T02:07:06.996+05:30

It's always interesting to analyse your customers. Though there is direct relation between a website's traffic and actual customers, it often throws up results that are quite different from web traffic analysis. Here are some interesting things we found out(based on last 3 months data) : 1)  67% of our customers are male - Our website traffic indicates that the male:female ratio is

KraftInnhttp://www.blogger.com/profile/18389025599926203897noreply@blogger.com5