What Your Brand Colors Are Communicating To Your Audience

If you’re planning a brand photoshoot — or if you’re right in the middle of a rebrand — and realizing your brand colors were something you kind of… made up on the spot — you’re not alone.

Seriously. So many of my clients tell me, “I just picked colors I liked on Pinterest,” or “I found a cute Canva template and went with those.”

And there’s nothing wrong with that.

But when it comes time to plan your brand shoot — or update your visuals during a rebrand — that’s when the questions start creeping in: Do I like my brand colors? How do I choose new brand colors that reflect my current brand?

Clients often find themselves asking questions like:

• Do my brand colors still represent my brand?
  
• Do they feel like me?
  
• Is my brand currently attracting the right people?
  
• How do I create brand colors that people will feel drawn to?
  
• What are the best brand colors for my business?
  
• How do I choose the brand colors that communicate my values?

This is exactly where color psychology can help — and don’t worry, I’m keeping it simple and easy to understand.

Color Psychology 101 (Without the Overwhelm)

Color psychology is the idea that different colors evoke different emotions or responses.
It’s why navy blue can feel calm and trustworthy, while bright red feels bold and high-energy.

We feel colors before we process them.
Which means when someone lands on your website, your Instagram, or even sees your outfit in a brand photo — your colors are already speaking for you.

If they’re not sending the right message, or they don’t reflect the energy your dream clients are craving — something might feel “off,” even if they can’t explain why.

Before You Choose or Keep Your Brand Colors, Ask Yourself:

• How do I want my dream clients to feel when they see my brand?
  
  Calm? Energized? Supported? Inspired? Seen?
  
  
• What are my dream clients craving more of in their life or business?
  
  If they’re feeling chaotic and burned out, bold, loud colors might not resonate.
  If they’re seeking motivation and momentum, soft neutrals might not spark the energy they need.
  
  
• Do my current colors reflect that?
  
  This is a big one — because your brand colors should support the direction you’re growing into, not just reflect where you’ve been.
  

Want support building a brand identity that always brings in dream clients? Learn more about working together to develop your brand strategy

Real-Life Examples: What Your Colors Can Communicate

EXAMPLE 1: Let’s say you’re a therapist who works with people navigating PTSD, anxiety, or past trauma.
Your dream clients are craving emotional safety and a sense of calm.

Colors that feel soft, warm, and grounding — like muted greens, creams, blush tones, or soft blues — might help them feel more at ease when they land on your site or see your photos.

EXAMPLE 2: Now let’s say you’re a life coach who helps women stop playing small, live more boldly, and take up space in their lives and careers. Your dream clients are likely craving confidence, energy, and courage.

In this case, a bolder color palette — think jewel tones, saturated hues, or bright accent pieces — might feel more aligned with their desired transformation.

EXAMPLE 3: And if you’re a creative entrepreneur or wellness coach whose vibe is playful, expressive, and full of light-hearted energy?

A color palette with bright pastels, sun-kissed oranges, or fresh greens might be exactly the kind of vibe that draws your audience in.

Your Brand Colors in Action (Even If You Don’t Wear Them 24/7)

*Want to learn how to choose the best outfits for your brand photoshoot? This blog post has my tips!*

Here’s something important to remember: you don’t need to wear your brand colors in every photo for them to make an impact.

You can absolutely wear muted neutrals in your brand session — like creams, grays, or earthy tones — and still have a bold, energetic brand by letting those brighter colors show up elsewhere.

For example:

• A coffee mug in your brand color
  
• A bouquet of fresh flowers that match your palette
  
• A notebook, throw pillow, or backdrop accent in your bolder tones

These subtle details create visual consistency and help your brand colors come through — without needing to wear them head-to-toe.

And even if your brand colors aren’t something you wear often, you’ll probably start to notice that you do feel a natural connection to them.

Once you’ve chosen them intentionally, you might catch yourself noticing those tones in your home decor, your favorite coffee shop, or the little things you’re drawn to in everyday life.

That’s not a coincidence — it’s alignment.
You don’t need to force your brand colors into your wardrobe. Just allow them to show up in the ways that feel most you.

P.S. Want to learn more about how to seamlessly incorporate your brand colors into your brand photoshoot? Check out this blog post!

A Simple Color Psychology Guide to Get You Started

Here’s a quick look at what some common colors tend to communicate:

• Blue → Trust, calm, professionalism
  
• Green → Balance, growth, peace
  
• Yellow → Optimism, happiness, creativity
  
• Red → Passion, confidence, energy
  
• Pink → Softness, compassion, femininity
  
• Purple → Creativity, luxury, wisdom
  
• Black/Charcoal → Elegance, sophistication, boldness
  
• White/Creams → Clarity, minimalism, spaciousness
  
• Earth tones → Warmth, groundedness, natural

Keep in mind — it’s not about picking the “right” color from a list. It’s about choosing the color(s) that feel aligned with the transformation you create for your clients.

Your Brand (+ Brand Colors) Will Evolve — and That’s a Good Thing

There’s no one-size-fits-all answer when it comes to branding.
You’re allowed to evolve. Your visuals and brand colors should, too.

You might shift your color palette down the road — and that’s totally normal.
But the more intentional you can be right now, the more confident you’ll feel showing up in your brand.

Let’s Make Your Brand Photos Feel as Aligned as Your Work

Whether you’re planning a photoshoot or going through a rebrand, I’ll help you bring your vision to life — even if you’re still figuring out your brand colors.

P.S. Does your current brand and website need a little refresh? Let’s give your website and brand a glowup so you’re always attracting dream clients who are willing to pay your premium rates! Contact me using this link to learn more!

Ready to create brand photos that tell the right story?
[Let’s connect and plan your session.]

Book Your Own Brand Photoshoot Experience:

If you’re looking to capture beautiful brand photos that will elevate your business, I’m your girl! As a bay area brand photographer, I travel all over for brand photoshoots (and will even travel all throughout California & abroad!) I work with heart-centered business owners and service providers to capture their unique brand — and I focus on capturing photos that showcase your brand story.

The post Color Psychology + Choosing Your Brand Colors appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

One of the biggest challenges I hear from business owners is:

“How do I set myself apart when there are so many other people who do what I do?”

In an online world where everyone seems to be saying the same things, using the same trending sounds, and posting the same type of content, it’s easy to feel like you’re getting lost in the noise.

So how do you create a brand that stands out? How do you position yourself so that your dream clients immediately see the difference between you and everyone else?

That’s exactly what we’re going to talk about today.

Why Most Business Owners Struggle to Stand Out

If you’ve ever found yourself scrambling to think of the perfect Instagram post, hoping it will magically bring in clients, you’re not alone.

Many business owners approach content from a place of:

• “What do I feel like sharing today?”
• “What’s trending right now?”
• “What performed well for other people in my industry?”

And while this might work occasionally, it’s not a sustainable way to build a brand that attracts clients effortlessly.

The biggest mistake? Focusing on visibility instead of brand depth.

When you’re constantly chasing trends or trying to post for quick engagement, you’re not building a recognizable, trusted brand—you’re just blending in.

How to Shift From Random Content to a Standout Brand

If you want to create a brand that people trust, recognize, and are excited to buy from, here’s what you need to do:

1. Stop Creating Content Based on Trends—Start Creating From Your Brand

Many business owners make the mistake of looking at what’s trending and trying to adapt their content to fit.

But when you do this, you’re:

• Prioritizing what Instagram’s algorithm favors instead of what actually connects with your audience.
• Sounding like everyone else instead of developing a unique brand voice.
• Constantly chasing what’s working instead of owning your expertise.

Instead, focus on creating from your own brand message.

Ask yourself:

• “What does my dream client need to hear today?”
• “How can I say this in a way that feels fresh and different?”
• “What perspective or experience do I have that no one else does?”

When you create content that is rooted in your unique point of view, it becomes instantly more engaging, memorable, and powerful.

2. Shift the Focus From “I” to “You”

A lot of content online sounds like this:

• “I do this.”
• “I help with that.”
• “I became a coach/photographer/designer because…”

While it’s great to share your story, too much “I” content can make it harder for your audience to see themselves in your posts.

Instead, shift your focus to them.

For example, instead of:
“I became a wedding photographer because I love capturing love stories.”

Try this:
“Your wedding day deserves photos that feel like you—not just posed moments, but real, genuine memories.”

That simple shift instantly makes the post more engaging and relevant to your dream client.

3. Change Your Perspective-Shifting Posts From Basic to Captivating

If you want your content to stand out, it needs to do more than just educate—it should change the way your audience thinks about something.

A lot of people stick to surface-level educational posts, like:

• “5 Reasons You Should Do a First Look at Your Wedding”
• “Why You Need Branding Photos for Your Business”

But these types of posts are everywhere.

Instead, take it a level deeper by telling a story that shifts their perspective.

For example, instead of:
“5 Reasons to Do a First Look”

Try this:
“The Biggest Regret My Bride Had After Skipping a First Look”

This immediately makes people want to read more.

It creates curiosity and positions you as an expert who knows the real-life impact of these decisions—not just someone listing generic advice.

4. Make Your Audience See Themselves in Your Content

One of the best ways to create content that resonates? Paint a picture that helps your dream client visualize themselves working with you.

For example, instead of simply listing the benefits of your service, tell a story that brings the experience to life.

Let’s say you’re a brand photographer. Instead of saying:

“Professional brand photos help you show up with confidence online.”

Try this:

“Imagine logging into Instagram and never wondering what to post again—because you have a full library of brand photos that make you look and feel like the pro you are.”

That slight shift in wording helps potential clients picture the transformation they’ll experience, making them more likely to take action.

5. Focus on Creating a Stronger Brand, Not Just More Content

At the end of the day, posting more isn’t the answer.

The goal isn’t to create content just for the sake of posting—it’s to create a brand that is clear, consistent, and recognizable.

To do that, you need to:

• Clarify what you want to be known for. What makes you different? What’s your unique approach?
• Speak directly to your dream client. Shift your messaging so they can see themselves in your content.
• Create from a place of strategy, not trends. Focus on long-term brand building instead of short-term engagement boosts.

Final Takeaway: Stand Out by Owning Your Message

If you take away one thing from this post, let it be this:

Your brand won’t stand out by trying to be like everyone else. It will stand out when you confidently own your unique voice, perspective, and expertise.

So instead of asking, “What’s trending today?” start asking:

• “What do my dream clients need to hear from me?”
• “How can I say this in a way that sounds fresh and different?”
• “What’s the deeper transformation I provide that no one else is talking about?”

That’s how you create a brand that people recognize, trust, and can’t wait to buy from.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post Create a Brand That People Can’t Wait to Buy From (Ep. 161) appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

If you’re heading into 2025 feeling the pressure to map out the perfect business strategy, you’re not alone.

Every year, business owners start with big goals, detailed plans, and the belief that this will be the year they finally streamline everything.

But often, by mid-year (or even sooner), those plans start to feel overwhelming, clients aren’t coming in as easily as expected, and things feel just as chaotic as before.

So how do you create a business strategy that not only works but also feels aligned and stress-free?

That’s exactly what we’re diving into today.

Why Most Business Plans Fail

I’ve been in business for over fifteen years, and I’ve seen the same cycle play out over and over again—both in my own business and with my clients.

At the start of a new year, it’s easy to feel the need to control everything:

• Mapping out every step in detail.
• Trying to predict exactly how clients will come in.
• Holding on so tightly to goals that there’s no room for unexpected opportunities.

But here’s the reality:

Business growth doesn’t follow a perfect roadmap.

When you get too attached to how things need to happen, you start believing that if one part of your plan doesn’t work, then nothing is working.

That’s why the key to a business plan that actually works is balance—having structure while still allowing space for things to evolve naturally.

3 Key Areas to Focus On in Your 2025 Business Strategy

Instead of creating an overcomplicated plan that’s impossible to follow, focus on these three key areas to build a business strategy that is both effective and sustainable.

1. Decide What You Want to Be Known For

One of the biggest reasons businesses struggle to gain traction is because they aren’t memorable.

If you want to attract more clients with ease, you need to become known for something specific.

For example, if you’re a brand photographer, you don’t just want to be a brand photographer—you want to be the photographer known for a unique experience, style, or approach.

Maybe you’re the photographer who:

• Always incorporates movement to create dynamic, natural photos.
• Specializes in creating brand images that feel editorial and high-end.
• Makes every session a fun, celebration-filled experience.

When people think of your industry, your name should be the first one that comes to mind for something specific.

Action step: Write down three things that make your business unique. How can you lean into them more in your branding, content, and client experience?

2. Plan Your Content to Warm Up Your Audience Before You Sell

Most business owners wait until they’re launching something to start selling—which means they’re constantly starting from scratch when promoting offers.

Instead, you need to be priming your audience ahead of time so that when your offer is live, they’re already interested.

For example, let’s say you’re a photographer planning to offer mini sessions in three months.

Instead of waiting until your launch to start talking about it, you should already be creating content that leads into it, such as:

• How much variety you can get in a short session.
• How to make quick outfit changes on location.
• Why mini sessions are great for fresh, seasonal content updates.

That way, by the time you officially launch, your audience is already warmed up and ready to book.

Action step: Look at your planned offers for 2025. What content can you start sharing now to build demand for them?

3. Make Sure Your Offer Funnel Supports Your Income Goals

A lot of business owners set ambitious revenue goals—without making sure their offers actually support those goals.

If your pricing and offers don’t align with how much you want to make, you’re going to feel like you’re constantly chasing sales and struggling to hit your numbers.

For example:

• If your only offer is a $200 service, you’d need 500 sales to hit a six-figure year.
• If your main offer is a $3,000 package, you’d only need 34 sales to reach six figures.

That’s why it’s crucial to structure your offers in a way that makes sense for your goals.

You also need to make sure your offers naturally lead into each other.

For example, instead of just having one signature service, you might also add:

• A lower-priced entry offer to bring in new clients who aren’t ready to invest in full services yet.
• A mid-tier offer that provides more in-depth support at a higher price point.
• A premium-level offer for those who want a full, high-touch experience.

This way, you’re not relying on just one offer to generate all your income—you’re guiding clients through a journey where they naturally move from one service to the next.

Action step: Look at your offer funnel. Are there any major gaps? Do you have options for clients at different stages of their journey with you?

Final Thoughts: Keep It Simple, Keep It Aligned

If you take away one thing from this post, let it be this:

A strong business strategy doesn’t have to be complicated—but it does need to be intentional.

Instead of trying to control every outcome, focus on:

• Becoming known for something specific.
• Warming up your audience before you launch an offer.
• Structuring your offer funnel to align with your income goals.

And most importantly?

Leave space for the unexpected.

Because some of the biggest business breakthroughs happen when you least expect them.

Ready to build a business that brings in clients consistently? Let’s chat!

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post Create a Streamlined Business Strategy That Actually Works (Ep. 160) appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

If you’ve ever felt frustrated because dream clients keep passing you over and choosing your competition, I want you to ask yourself this:

Do you have a rock-solid strategy for reaching your dream clients, or are you just “winging it” when it comes to your content?

Because here’s the truth: Every successful brand has a clear content strategy.

It’s not about having the most aesthetic Instagram grid or the most perfectly curated brand colors. While those things can support your brand, they are not what makes clients want to work with you.

What does? Your messaging. Your content. Your ability to show up and consistently connect with your dream clients in a way that makes them see you as the person they want to hire.

If you’ve been putting content creation on the back burner, this post is going to help you change that—so you can build a brand that actually stands out, attracts clients, and does the selling for you.

The Hard Truth I Had to Admit to Myself About My Own Business

About eight months ago, I had a major realization.

I had to get radically honest with myself about why I wasn’t seeing the results I wanted.

And the truth?

I had been making excuse after excuse about why I wasn’t showing up consistently.

“What’s the point of posting stories? It’s the same people watching, and they’re not my dream clients.”
“Instagram’s engagement is terrible right now—why bother?”
“I don’t know what to say that will make people want to work with me.”

Sound familiar?

I was blaming everything but myself for why things weren’t moving. I was focusing on the wrong things—engagement numbers, algorithm changes, and external factors I couldn’t control.

But here’s what I had to realize:

If I wasn’t consistently creating content, I wasn’t doing the minimum work required to get the results I wanted.

That was on me—not the algorithm.

That wake-up call changed everything. I stopped focusing on what wasn’t working and started focusing on what I could control: showing up consistently, creating valuable content, and actually connecting with my dream clients.

And when I made that shift? My business started growing again—fast.

Why Most Business Owners Struggle to Build a Brand That Stands Out

Here’s what I see happening all the time:

You want to build a strong personal brand.
You know you need to show up online.
But instead of focusing on your messaging and content strategy, you focus on the visuals.

You spend hours tweaking your website design.
You buy the prettiest Canva templates for social media.
You curate the perfect Instagram aesthetic.

And then? When it comes time to actually write posts and show up consistently… you freeze.

Because while visuals help, they’re not the foundation of a successful brand.

The foundation is your messaging—your ability to communicate why you do what you do, how you help, and why your dream clients should choose you.

How to Fix This & Start Attracting More Clients

If you want to build a brand that actually attracts dream clients, you need to shift your focus from how things look to what you’re saying and how consistently you’re showing up.

Here are four questions to ask yourself to start creating content that actually converts:

1. What Do My Dream Clients Need to Know Before They Work With Me?

Most people won’t hire you just because you have interesting offers —they need to go through a mental shift first.

For example:
If you’re a health coach, they need to understand that another round of dieting isn’t the solution they need.
If you’re a brand photographer, they need to realize that losing weight isn’t necessary to have confidence on camera.
If you’re a business coach, they need to stop believing that they need more followers before they can make more money.

Your job is to create content that helps them reframe their limiting beliefs and see why your solution is exactly what they need.

2. What’s One Thing That Would Completely Transform My Client’s Life If They Understood It?

Think about the biggest lightbulb moment your clients have when working with you.

What’s that one shift that, when they finally get it, changes everything?

This is what your content should focus on.

For example:
A website designer might share, “Your website isn’t just a digital business card—it should be your hardest-working salesperson and bring in clients 24/7.”
A photographer might say, “Your brand photos aren’t just for your website—they are a statement of trust between you and your future clients.”

When you share content that leads to real mindset shifts, you instantly build authority and trust.

3. What’s Holding My Dream Clients Back From Taking Action?

If someone isn’t booking with you, there’s a reason.

Are they scared to invest? Do they think they need to be “more ready”? Are they overwhelmed by all their options?

Your content should directly address and overcome these objections.

For example:
If they think they need more experience before hiring a brand strategist, create content that shows them why branding now will help them grow faster.
If they’re waiting to “get in shape” before booking brand photos, share a post that helps them see why confidence comes from embracing who they are now.

The more you can identify and break down their hesitations, the easier it becomes for them to say yes.

4. How Can I Commit to Creating Content Consistently?

If you want to see real results, content creation needs to be a non-negotiable part of your business.

But consistency doesn’t mean posting every day—it means showing up on a schedule you can commit to.

If you can post 5x a week? Great!
If 2-3x a week feels more sustainable? That works too!

The key is building the habit—so that even when motivation fades, you’re still showing up and building trust with your audience.

Final Takeaway: Prioritize Your Content, and Your Brand Will Grow Faster

If you want more visibility and more clients in 2025, it starts here:

Prioritize your content.
Focus on your messaging.
Commit to showing up consistently.

If you’re ready to step up your content game and build a brand that attracts dream clients on autopilot, let’s chat! Click here to learn more about how we can work together.

And remember: Your brand should do the selling for you. Let’s make sure it actually does.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post Build a Brand and Create Content that Converts Dream Clients (Ep. 159) appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

Have you ever had a potential client tell you, “I found someone cheaper” or “You’re out of my budget”?

It’s frustrating, right? You know your offers and services are worth the investment, but hearing these objections can make you second-guess everything—your pricing, your offers, and even your ability to attract the right clients.

So, how do you stop attracting price shoppers and start booking dream clients who happily pay your rates without hesitation?

That’s exactly what we’re diving into in this episode and blog post.

Why Your Pricing Isn’t the Real Problem

When potential clients say they’re going with someone cheaper, your first instinct might be to lower your prices, offer discounts, or add more to your packages.

But here’s the truth: 99% of the time, it’s not actually about your pricing.

The real issue? A disconnect between the perceived value of your offer and what your clients actually understand about it.

If your dream clients don’t fully grasp the transformation or results your service provides, their brain immediately defaults to: “It’s too expensive”—not because it is, but because they don’t see why it’s worth it.

So, instead of questioning your pricing, let’s focus on fixing that disconnect.

3 Ways to Get Dream Clients Who See Your Value and Pay Without Hesitation

If you’re tired of attracting price shoppers, here’s how to shift your brand so that only the right people show up—ready and willing to invest.

1. Fully Back and Believe in Your Pricing

If you don’t feel confident in your pricing, you can’t expect your clients to.

Ask yourself:

• Do you believe in the value of your services?
• Can you say your pricing out loud without hesitation?
• Do you secretly feel like you need to justify your rates?

When you’re not fully confident in your pricing, you’ll find yourself over-explaining, listing out everything included in your offer, or even whispering the price like you don’t want to say it too loud.

So, before you focus on anything else, do a confidence check:
Are your prices aligned with the value you provide?
Do they reflect your experience, expertise, and transformation you deliver?
Can you state them clearly without feeling the need to “justify” them?

When you fully back your pricing, your energy shifts—and that confidence makes potential clients feel safe investing in you.

2. Speak to What Your Dream Clients Are Actually Thinking

Most business owners make the mistake of selling their offers using vague, overused buzzwords instead of speaking directly to what their clients are experiencing.

For example, saying things like:
“Book with me for an unforgettable experience.”
“This will take your business to the next level.”
“I help you elevate your brand.”

Those sound nice, but what do those phrases actually mean?

Your dream clients aren’t waking up thinking, “I need to elevate my brand today!” They’re thinking about their real struggles, like:

• “I need to figure out how to raise my prices and still book clients.”
• “I want to show up on IG today, but I’m tired of re-using the same photos over and over again.”

See the difference?

When your messaging speaks to what your dream clients are actually feeling, it creates an instant connection. They don’t need to be convinced—they just know you’re the right choice.

Action step: Take a look at your website, Instagram, or sales page. Are you using generic, overused phrases or buzzwords? How can you make your messaging more specific and relatable?

3. Stop Trying to Convince Price Shoppers—Focus on Attracting the Right Clients

There will always be people who are only looking for the cheapest option—and that’s okay. They’re not your people.

The mistake? Trying to convince them to see your value.

When you start shifting your energy toward attracting the right clients instead of chasing the wrong ones, everything changes.

Here’s how to do it:

Create content that positions you as the expert. Instead of just sharing what you offer, talk about why it’s valuable and how it impacts your clients’ lives.
Use social proof. Show off testimonials and client transformations to prove your results.
Make your brand look and feel premium. If your website and content don’t reflect the level of investment you’re asking for, clients won’t either.
Let go of clients who don’t value your work. If someone says you’re too expensive, wish them well and move on. The right people will pay you.

Once you stop wasting time on price shoppers and focus on attracting aligned clients, you’ll see a massive shift in your business.

Final Thoughts: Chasing Price Shoppers vs. Easily Attracting Dream Clients

If you’re ready to start booking clients who never question your rates, here’s what you should focus on:

1. Fully own and believe in your pricing. When you’re confident, your clients will be too.
2. Refine your messaging to speak directly to your dream clients. Ditch the vague buzzwords and get specific about what they actually need.
3. Stop trying to convince price shoppers of your value—focus on calling in clients who already value your work.

When you start implementing these shifts, you’ll notice fewer inquiries from people looking for “cheap” pricing and more dream clients saying, “I don’t care what it costs—I know I need to work with you.”

And that’s the magic of a brand that sells for you.

And as always, remember: You deserve a brand that does all the selling for you.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post The Secret to Attracting Dream Clients Who Don’t Question Your Rates (Ep. 164) appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

If one of your big goals for 2025 is to get more visible in your business, you’re not alone.

I hear this from so many business owners:

“I need to get more eyes on my business.”
“I feel like no one knows I exist.”
“I just need more people finding me.”

And while visibility is important, most business owners approach it completely backward.

In today’s post, I’m breaking down:
What visibility actually means (and what it doesn’t).
Why chasing visibility won’t necessarily get you more clients.
The best strategies to grow your brand without relying on Instagram.

If you’re tired of spinning your wheels trying to get noticed, this post is for you.

Why Visibility Shouldn’t Be Your First Goal

Most people think, “If I could just get more people to see my business, I’d be booked out.”

But here’s the problem:

More visibility doesn’t automatically mean more sales.
Going viral won’t help if your brand isn’t built to convert.
Attracting more people won’t matter if they’re not the right people.

This is why visibility shouldn’t be the first thing you focus on.

What you actually need first is:
A solid foundation—a business that already brings in clients consistently.
Clear, compelling messaging that speaks directly to your dream clients.
A client experience that makes people excited to work with you and refer you.

Visibility should come after you’ve built the foundation.

Because if your business isn’t already converting a small audience, adding more people to the mix won’t magically fix things.

That’s why my focus with clients is always:

First, build a business that converts.
Then, focus on scaling and visibility.

But if you do have that foundation in place, and you’re ready to grow? Let’s talk about the best ways to increase your visibility in 2025.

How to Get More Visible (Beyond Instagram)

Most people think visibility = posting more on Instagram.

Nope.

There are so many better ways to get in front of new audiences—ones that are more sustainable and bring in warmer leads.

Here’s what I recommend instead:

1. Shift Your Focus From “More People” to “More Depth”

Instead of asking, “How can I reach more people?” ask:

“How can I go deeper with the audience I already have?”

Because when you create a strong community, they naturally:
Engage more.
Refer you to others.
Become your biggest advocates.

The stronger the connection, the easier it is to sell.

Action Step:

• Look at your current audience—how can you deepen the relationship?
• Maybe that means starting a private Instagram channel, a Facebook group, or a weekly live series to create stronger engagement.

2. Stop Thinking of Instagram as Your Only Visibility Strategy

Instagram is one tool—but it shouldn’t be your only one.

Here are better ways to grow your brand:

Podcasting – Start your own or pitch yourself as a guest. Podcasts introduce you to new audiences while letting people hear your expertise in a deeper way.
YouTube or Long-Form Video – If you love video, YouTube is amazing for evergreen visibility (your videos work for you forever, unlike Instagram posts).
Email Marketing – Your email list should be your most engaged audience. Focus on growing and nurturing it.
Collaborations & Features – Get featured in blogs, interviews, or industry roundups. This boosts credibility and gets you in front of aligned audiences.
SEO & Blogging – Unlike Instagram, Google searches don’t disappear. A strong blog strategy = clients finding you without you constantly marketing.

Action Step: Choose one of these non-Instagram strategies to focus on in 2025.

3. Leverage Lead Magnets & Free Offers the Right Way

A lead magnet (freebie) is a great way to attract new people—but most business owners don’t use them effectively.

Here’s what works:
Make it high value—something that makes people think, “I can’t believe this was free.”
Promote it constantly. A freebie won’t work if you never talk about it.
Have a plan for what happens after. Your freebie should lead to your paid offers, not just sit there.

Action Step: If you already have a freebie, audit it: Is it attracting the right people? Are you promoting it enough? If you don’t have one, brainstorm an idea that directly leads into your offers.

4. Use Strategic Collaborations to Tap Into New Audiences

Instead of focusing on reaching the masses, focus on getting in front of aligned, smaller audiences.

Some of my favorite ways to do this:
Instagram Lives & Joint Reels – Partner with someone who has a similar audience and do a live or collaborative reel together.
Guest Podcasting – Pitch yourself to be interviewed on a podcast that serves your ideal clients.
Speaking Engagements (Virtual or In-Person) – Webinars, guest teaching in memberships, or local business events are great for high-trust visibility.
Guest Blog Posts – Write a valuable post for someone else’s blog and link it back to your freebie or website.

Action Step: Identify 3-5 people in your industry (or adjacent industries) who you could collaborate with in 2025.

5. Commit to Consistency (Even When It Feels Slow)

The biggest mistake business owners make?

They start a visibility strategy… and quit after a few months.

Growth takes time.

If you’re launching a podcast, writing a blog, or building a YouTube channel, it takes consistent effort before you see big results.

But if you commit to showing up week after week, that’s when you build a brand that people trust.

Action Step: Ask yourself, “How will I stay committed when things feel slow?” Write down a plan for keeping yourself accountable.

Final Takeaway: More Visibility Starts With a Stronger Brand

If you take away one thing from this post, let it be this:

Visibility isn’t about reaching more people—it’s about building a brand people want to follow.

In 2025, instead of chasing more, focus on:
Creating deeper relationships with your audience.
Choosing one long-term strategy beyond Instagram.
Building a repeatable way to bring new people in.
Staying consistent (even when growth feels slow).

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post How to Get More Visible in Your Business in 2025 Without Relying on Instagram (Ep. 158) appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

Getting new brand photos is more than just crossing something off your to-do list—it’s about capturing who you are, where you’re going, and giving yourself an entire gallery of images that make you feel seen, confident, and ready to show up in your business.

But if you’ve ever had a photoshoot that didn’t quite hit the mark (or you’re worried about investing in one and not loving the results), I want to help you change that.

In this post, I’m breaking down the exact strategy I use with my brand photography clients to help them create a next-level brand photoshoot—one that captures their personality, supports their business, and gives them photos they love using over and over again.

Brand Photos Are More Than Just Photos

A great brand photoshoot isn’t just about getting “pretty” pictures. It’s about:

Capturing your next-level self—the version of you who’s growing, evolving, and stepping into your brand in a bigger way.
Giving you endless content variety—so you don’t feel like you’re sharing the same five photos over and over again.
Creating images that stand out—not the same staged, generic brand photos everyone else has.

And beyond that?

Brand photos are a time capsule of your growth.

Years from now, you’ll look back at them and remember the version of you who took the leap, invested in yourself, and showed up—even if you felt scared.

That alone makes the experience worth it.

The Biggest Fears Clients Have About Brand Shoots (And Why They’re Not True)

I’ve been a photographer for over 15 years, and almost every single client has told me some version of the following:

• “I’m awkward in front of the camera.”
• “I don’t like my smile—I’m worried it will look fake.”
• “I’m self-conscious about my body and not sure what poses will look good.”

And yet?

Every single one of them has walked away LOVING their photos.

Because here’s what happens when you work with a photographer who knows how to make you feel comfortable:

You forget about the camera.
You feel natural, confident, and relaxed.
You walk away with photos that truly capture you.

This is why choosing the right photographer (not just someone with a camera) matters so much. They should know how to pose you in ways that feel effortless and flattering. But most importantly, they should create an atmosphere where you feel safe to show up as yourself.

5 Things You Need to Plan for a Stress-Free, Confidence-Boosting Brand Photoshoot

If you’re investing in brand photos, you want to make sure you love them. Here are the five things to focus on to set yourself up for a successful shoot.

1. Give Yourself Plenty of Time to Prepare

One of the biggest mistakes I see? Waiting until the last minute.

When you rush the planning process, everything feels chaotic:
You’re scrambling to find outfits that work.
You’re picking a random location that might not fit your brand.
You’re showing up stressed instead of confident.

For my clients, I always recommend at least 4-6 weeks of prep time. That way, you have time to:
Plan your brand colors & vibe.
Choose a location that fits your aesthetic.
Find outfits that feel like you.

If you have a launch coming up and just need a few new photos? That’s fine! But don’t rush a full brand shoot—take the time to plan it well so your investment pays off.

2. Choose a Location That Matches Your Brand (Without Overpowering It)

Your shoot location can make or break your brand photos.

You want a space that aligns with your brand aesthetic.
You want great natural light (the more, the better!).
You want a neutral space that allows your brand colors to stand out—without clashing.

What NOT to do: Choose a bright teal wall just because your brand color is teal.

Why? Because then every single photo has a bold teal background, and it can feel overwhelming (or clash with your website). Instead, use brand colors as accents—in your clothing, props, or small background details.

Best Tip: When in doubt, go for a neutral, light-filled space. It gives you flexibility and ensures your photos feel timeless.

Click here to learn more about how to seamlessly incorporate your brand colors into your brand photoshoot!

3. Pick Outfits That Feel Like an Elevated Version of You

Your brand shoot isn’t the time to try an entirely new, unfamiliar style.

It’s about capturing a more polished, elevated version of YOU.

Here’s what to consider:
Wear outfits that align with your brand personality. If your brand is warm, approachable, and cozy—soft fabrics and earth tones might feel right. If your brand is bold and high-energy, maybe you wear vibrant colors or structured pieces.
Don’t go too far from your real style. If you never wear blazers, don’t suddenly wear one just because it “looks professional.” You’ll feel out of place.
Think about textures. Cozy, soft fabrics feel inviting. Sleek, structured fabrics feel more formal. What fits your brand?

And always try on your outfits ahead of time! You want to make sure they fit well, make you feel confident, and align with your brand vision.

Want more tips about how to choose your outfits for your brand session? Take a look at this post!

4. Get Your Hair & Makeup Professionally Done (By Someone You Trust!)

This is not something you want to DIY the morning of your shoot.

Getting your hair and makeup done by a professional:
Takes the stress off your plate.
Ensures your look lasts throughout the shoot.
Gives you a polished, camera-ready feel (without looking overdone).

But here’s the key: Only book someone you trust.

I’ve had clients get their makeup done by someone new on the day of the shoot—only to look in the mirror and feel like it wasn’t them.

Best Tip: If you’re working with someone new, book a trial first! That way, you know exactly how you’ll look on the big day.

5. Create a Pinterest Board That Captures the FEEL of Your Photos

When planning your shoot, don’t just save a bunch of random brand photos—save ones that make you feel something.

Ask yourself:
What mood do I want my photos to have?
What expressions or body language feel aligned with my brand?
Do I want my images to feel warm, energetic, relaxed, polished?

Creating a Pinterest vision board helps your photographer understand what you’re drawn to—so they can bring that same energy to your session.

Ready to Get Photos You LOVE? Here’s Your Next Step.

If you take away one thing from this post, let it be this:

The more intentional you are about your brand photoshoot, the more you’ll LOVE your results.

To recap, here’s how to prep for a brand shoot that actually feels like you:
Give yourself plenty of time to plan.
Choose a location that fits your brand aesthetic.
Wear outfits that feel like an elevated version of YOU.
Hire a hair & makeup artist you trust.
Create a Pinterest board with the feel of your photos.

Want even more photoshoot prep tips? Read my post with 15 tips for how to plan a successful brand photoshoot!

Ready to book your brand photoshoot? Head to heykristamarie.com to learn more!

And remember: Your brand photos should capture your essence and your future. Let’s make them count.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post Plan a Brand Photoshoot That Feels Like YOU (And Gets You the Best Photos Ever) (Ep. 156) appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

Rebranding (or branding yourself for the first time) can feel completely overwhelming.

– What do I focus on first?
– Should I hire a copywriter or buy a website template?
– How much is this going to cost—and will it be worth it?

I get it. I’ve been there myself. And after helping hundreds of women business owners refine and elevate their brands, I can confidently say that most people make the rebranding process way harder than it needs to be.

Today, I’m breaking down the 5 most important things you need to focus on—so you can streamline your branding (or rebranding) process and finally feel clear and confident in your business.

What Most Business Owners Get Wrong About Branding

Most people approach branding backward.

They start with:
The visual side of branding—choosing colors, fonts, and Instagram templates.
Building a website—before they even know what they want their messaging to be.
Trying to “look” the part—without clearly defining what their brand actually stands for.

And here’s what happens next…

They launch their new website or Instagram aesthetic.
It looks beautiful.
But after a few months, they realize…

– They don’t actually know how to talk about their brand in a compelling way.
– They’re still struggling to stand out online.
– They’re not attracting the right clients (or enough clients at all).

The problem? They skipped the foundation—the deep brand strategy work that actually makes a brand powerful and profitable.

That’s why I want to help you do things differently.

The 5 Most Important Steps in Your Branding or Rebranding Process

If I were rebranding my business today, here’s exactly what I would focus on first (before touching anything visual).

1. Create Messaging That’s Clear, Compelling, and Makes You Stand Out

If you don’t know how to clearly communicate what you do and why you’re different, it doesn’t matter how pretty your website looks—people won’t be compelled to take action.

Your messaging should:
Speak directly to your dream clients’ biggest desires and challenges.
Clearly explain what you do and why you’re different from others in your industry.
Be consistent across your website, Instagram, and any platform where you show up.

Most people skip this step. Instead, they pour their time into Canva templates, website layouts, or even hiring a designer before they know what their brand is actually saying.

Action Step: Before doing anything else, get clear on your brand messaging. If you need guidance, listen to Episode 150 & 152 of the podcast where I dive deep into creating messaging that attracts and converts.

2. Build a Cohesive Brand (Beyond Just the Visuals)

Once your messaging is clear, then you can focus on creating a visually cohesive brand.

Cohesion doesn’t just mean your Instagram matches your website—it means:
Your words and visuals align so your audience gets the same experience everywhere.
Your brand feels instantly recognizable across all platforms.
You’re saying the same core things over and over (which makes your brand memorable).

Too many business owners think they need to create different messaging for each platform—but the strongest brands repeat themselves consistently. That’s how people start associating you with something specific.

Action Step: Make sure your messaging, website copy, Instagram bio, and content all reflect the same clear, compelling message about what you do and who you help.

3. Choose a Marketing Strategy That Aligns With Your Goals (and Is Actually Sustainable)

When I was rebranding in 2021, I tried to be everywhere at once.

Weekly podcast episodes
Daily Instagram posts
Blogging every podcast episode
Pinning 5x a day on Pinterest

I had entire days dedicated to content creation, and in theory, it made sense. But in reality?

I got burnt out fast.

What I learned: Just because you can fit something into your schedule doesn’t mean you should.

Your marketing strategy should:
Support your business growth goals.
Be sustainable long-term (not just for a few months).
Prioritize quality over quantity—focusing on what actually drives sales.

Action Step: Choose 1-2 core platforms where you’ll consistently show up. Focus on strategies that directly lead to bookings (not just visibility for the sake of visibility).

4. Optimize Your Offer Funnel So Clients Have a Clear Path to Work With You

Another mistake I see?

Creating offers without thinking about how they flow together.

Your offer funnel should:
Have logical next steps for clients at different stages.
Make it easy for people to continue working with you.
Be designed so that one offer naturally leads into the next.

For example, I once launched a $27/month membership that took $5,000 to set up—and I had no mid-tier or (even a sustainable) high-ticket offer to lead people into after that. Yiiiiiikes . Lesson learned. It’s so easy to get caught up in the hype of how successful a business offer or strategy will be —even if it’s not currently a good fit for where you are in business. This meant I was putting all my effort into a low-ticket offer with no way to scale.

I see this all the time with business owners who:
Focus on selling one low-cost offer without a clear upsell path.
Have huge price jumps between offers with no middle ground.
Create offers without thinking about how they build on each other.

Action Step: Look at your offer funnel. Does it make sense? Are there natural next steps for clients? Are you putting most of your energy into selling an offer that won’t generate the revenue you need?

5. Create an Irresistible Client Experience (So Clients Keep Coming Back & Referring You)

Your brand isn’t just about getting new clients—it’s about creating an experience that makes people want to work with you again (or refer you to others).

Ask yourself:
Is my onboarding process smooth and professional?
Do I have automations that make client management easier?
Am I creating an experience that makes clients excited to work with me again?

Action Step: Look at your client experience. Where can you streamline things? Are there automations you can put in place? If handling inquiries and bookings feels overwhelming, consider using a CRM to simplify your process.

Final Thoughts: Rebrand the Right Way (Without the Overwhelm)

If you’re branding (or rebranding), here’s your exact game plan:

Get your messaging clear first.
Build a cohesive brand that aligns with your message.
Choose a marketing strategy that’s realistic and sustainable.
Optimize your offer funnel so clients naturally move through it.
Create an unforgettable client experience.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post How to Rebrand Your Business Without Overwhelm: The 5 Steps to Focus On First (Ep. 155) appeared first on Krista Marie Photography.

Want to tune into the podcast episode instead? Listen on Apple Podcasts | Spotify | Podchaser

As business owners, we’re constantly trying to figure out where to focus our time and energy—especially when it comes to marketing. Should we be spending more time on long-form content like SEO and blogging? Or should we double down on short-form content like Instagram posts and reels?

It’s an important question because, let’s be real, we don’t have unlimited time. We’re not just marketers—we’re also running our businesses, serving clients, and juggling personal lives. So today, I want to break down why I believe SEO (search engine optimization) and long-form content should be your top priority in 2025.

Why Instagram Isn’t Your Best Lead Generator

Let me start by saying: I love Instagram. I use it, I market on it, and I believe it’s an important part of a brand strategy. But here’s the truth—Instagram is not where most of my brand photography leads come from. Almost every single lead I get comes from Google.

I track this. Every time someone inquires, I ask how they found me, and the answer is always: “Google Search.” Not “I saw your reel” or “I found you on Instagram.”

And I see so many business owners putting all of their energy into Instagram while completely ignoring their website and SEO. But the problem with relying on Instagram is that it’s not a search-based platform. People don’t go to Instagram to find a service provider the way they do on Google.

Instead, I use Instagram as a trust-building tool. When someone lands on my page, I want them to see content that reinforces my expertise, builds authority, and helps them connect with me. But I’m not depending on Instagram to bring in my leads.

Why SEO and Blogging Matter (Even If It Feels Overwhelming)

I get it—SEO can feel intimidating. I avoided it for years because I kept hearing things like, “It’s a long game” or “It’ll take years to see results.” And because I thought it would take forever to pay off, I just… didn’t focus on it.

But here’s what I’ve learned: SEO doesn’t have to take five years to start working for you.

Last year, I switched my website domain from kristamarielynch.com to heykristamarie.com, which meant I lost over a decade of SEO credibility. I wasn’t completely starting from scratch, but I was creating an entirely new website with an entirely new focus (I went from being exclusively a wedding photographer to switching to brand photography). I knew my Google rankings would take a hit, but I also knew I had the tools to build them back up quickly.

So I doubled down on my blog. I wrote posts optimized for the exact keywords I wanted to rank for, and within a year, I went from being near the bottom of page one to the second spot when you search “brand photographer Bay Area.”

And now? My leads have never been stronger.

SEO Is Becoming Even More Important in 2025

If you’ve been thinking, Blogging is dead, I need you to hear this: Google is prioritizing fresh content more than ever.

There are so many websites out there (many that were created 10+ years ago) — but haven’t been updated in forever. And Google is smart—it knows that information from 2015 or even 2020 isn’t as relevant anymore.

So if you start creating fresh, relevant blog content that speaks directly to what your dream clients are searching for? Google is likely to prioritize your content over an older website that hasn’t been updated in years.

And that’s where the opportunity is.

How to Get Started With SEO (Without Feeling Overwhelmed)

If SEO has felt like this big, daunting thing, here’s how to make it simple:

1. Optimize Your Website Pages

Each page on your website should have its own unique keyword it’s targeting. For example, my homepage is optimized for the keywords SF Bay Area Brand Photographer | Krista Marie. This helps Google understand what my site is about and when/who to show it in search results. It’s important to do some research on Google to find out, what keywords are your dream clients searching for — and HOW are they searching for it? Are they typing in “Wedding photographer Maryland” or “Wedding photographer Baltimore” or “Wedding photography central Maryland”? There a bunch of SEO/keyword tools you can utilize to find out what search terms are ranking best for your type of business. And once you have them, use them in unique ways throughout your website.

Note, you should not be using the same keywords for every page of your website. Google does penalize you for trying to “keyword stuff” — so avoid doing things like repeating the same keywords for every page and trying to stuff keywords into the background and unnecessarily into your content. It’s absolutely okay to use similar keywords for pages — for example, my About page has the keywords “Personal Brand Photographer Bay Area | About Krista Marie”. It’s okay if things are similar, but they need to be unique enough so Google doesn’t see you trying to over-rank for one keyword.

If this feels overwhelming, work with an SEO expert to help you identify the right keywords for your site. But once your pages are optimized, you don’t have to constantly update them—your website will start working for you in the background.

2. Get Clear on What You Want to Be Known For

Your SEO strategy should revolve around one clear topic.

For example, if you’re a wedding photographer, family photographer, engagement photographer and boudoir photographer — choose the ONE you want to be most known for. For example, your site will be much better optimized when you are trying to rank for one main keyword than for multiple at the same time. The reality is, you are 100% able to have a business that offers MULTIPLE different services, offers and ways to work with you — but if you want to be at the top of the Google search — Google needs to know exactly what you specialize in so that it can show your site to the right people. Choose the ONE you most want to optimize for in search and run with it.

3. Start Blogging (and Repurpose That Content for Instagram)

Blogging is one of the easiest ways to build SEO because it allows you to create consistent, keyword-rich content that Google loves.

If you’re not sure where to start, think about the questions your dream clients ask you all the time. Then, turn those into blog posts. For example, I recently wrote a post on how to incorporate your brand colors into a brand photoshoot—a question I get all the time. Now, instead of answering that question over and over, I can send people straight to my blog. This allows me to create a better, more fuller client experience (they get helpful resources to the most common questions) AND I get to build up authority and credibility on Google. It’s a win-win.

And here’s the best part: Once you’ve written a blog post, you can repurpose it for Instagram and other pieces of short form content. Take key points from your post and turn them into reels, carousels, and captions. That way, your time spent blogging is also fueling your social media content.

The more content that you create (around a given keyword and set of topics), the more rich Google will see your website as. And remember, don’t get stuck on how to write it perfectly. Just write the content that’s most relevant for that post, make sure you’re using your relevant keywords a few times — and you’re good to go.

4. Use AI to Make Blogging Easier

One of my favorite ways to streamline blogging? ChatGPT.

Now, let me be clear: I don’t just ask AI to write my blog posts for me—I use it strategically. I’ve trained ChatGPT on my brand voice by uploading (MULTIPLE) brand docs, blog posts and podcast transcripts. Then, when I need to write a blog, I give it a detailed outline of what I want to cover. I give it the topic/title idea and as well as a bunch of bulleted keywords and topics I want it to reference and include. Think of this like uploading a rough draft outline of a piece of content to ChatGPT– and letting AI fill in the gaps to make it a cohesive post. Because it already knows my brand identity and brand voice — it gives me content that actually SOUNDS like me.

This helps me create content in my own voice, faster. Instead of staring at a blank page, I have a structured post that I can tweak and refine.

Your 2025 Marketing Plan: Prioritize SEO, Let Instagram Support It

If you’ve been putting off SEO, let this be the year you finally go all in.

It doesn’t mean you have to stop posting on Instagram, but it does mean shifting your focus. Instead of solely relying on social media to bring in leads, focus on building a website and blog strategy that brings leads to you.

And if you’re thinking “Okay, but I don’t even know where to start with this?” —I’ve been there too and I hear you.

Here’s how we can work together in 2025:

• << Brand Strategy + Coaching >>: Create a brand so strong that clients are sold on working with you before they even reach out!
• << Brand Photography >> : Is it time to elevate your business with new brand photos?

I’D LOVE TO CONNECT WITH YOU!

• Say hello on <<Instagram>>
• <<Join the email community>> 
• Listen to the <<AMPLIFY Your Brand + Business>> Podcast

The post SEO vs. Instagram – Which Should You Focus On? (Ep. 163) appeared first on Krista Marie Photography.