Get ready for the Big Game’s Ad Blitz Bonanza! See them next Sunday!

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

KSA&D won the prestigious Platinum Award for its creative design work on the Water Conservation Booklet they developed with Merck & Co., Inc. of Whitehouse Station, NJ. The 28-page booklet is part of Merck’s ongoing outreach program and commitment to their water stewardship and conservation programs. Merck is committed to achieve sustainable water management within their operations and their supply chain. The booklet was distributed to Merck employees, core business partners and suppliers.

Winners were selected from over 200 categories in seven forms of media and communication efforts- marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. A complete list of Platinum Winners (the organization’s top honor) can be found on the MarCom Awards website at www.marcomawards.com.

KSA&D offers a complete line of advertising services, from print to web and mobile communications. A team of creative professionals, the company combines youthful energy and solid business experience to develop strategic advertising that inspires audiences and delivers customer messages. Get more info at www.ksand.com.

• Content Management
• Online Marketing Suite
• E-Commerce
• E-Marketing
• Intranet Portal

Sitecore’s suite of products provide multiple-touch points for our clients, including online, offline and mobile communications channels to help engage and connect with their customers. This multi-channel approach really gains client attention. It also attracts customers and helps to build long-term relationships and loyalty.

With an extremely intuitive user interface, KSA&D provides companies with easy-to-use administration modules for managing and administering their application initiatives. This provides executives, online marketers, developers and IT professionals with the tools they need to effectively deliver results. To learn more about Sitecore products Click Here

This solution helps St. Luke’s reduce costs and be Eco-friendly, by saving a significant amount of paper. Applications like this can be developed fairly quickly and very economically by leveraging a company’s available newsletter assets.

To view a sample of this web 2.0 newsletter application, please www.pulsenews.org

How Does Your Lehigh Valley Online Presence Stand Up?

Is your Lehigh Valley website is a position to benefit from this increase in local advertising traffic? Are your users able to access your online content from various platforms and devices such as mobile phones, tablets and social media. Building a solid structure for your online initiatives now will put your local business in a greater position for success.

The Local Advertising Market Is Growing
According to BIA/Kelsey, local online ad spending by small and medium-sized businesses will represent 23.6 percent of all local ad spending by 2015, growing from $21.7 billion last year to $42.5 billion by 2015. The economic downturn has tempered the company’s predictions, previously more bullish. Back in 2006, the firm predicted local search and online classified spending alone would hit $31.1 billion in 2010.

BIA/Kelsey suggested maturing online ad products, increased usage of smartphones and tablet devices, and continued disruption of traditional newspaper models are driving momentum for local online ad spending.

The research outfit pegs 2010 online local ad spending at 14.1 percent of all spending by SMBs, and expects 2011 online local ad expenditures to account for 16.2 percent of the local ad pie.

The company surveyed clients and non-clients and compiled data from various sources to determine the findings. The report, released today, indicates overall local advertising revenues will increase from $136.3 billion in 2010 to $153.5 billion in 2015. However the projected revenue for 2015 is still less than the total for 2008, when spending hit $156.3 billion, according to BIA/Kelsey.

As firms like Yahoo and Gannett explore local daily deals offerings, BIA/Kelsey forecasts the daily deals space will generate $3.9 billion in consumer spending by 2015.

Another recent local online spending report from Borrell Associates found spending on social media marketing by SMBs would grow more than 30 percent this year.

Key features of the new website include:

• Hand coded and search optimized XHTML/CSS
• Easy-to-use navigation
• Integrated content management
• Branded company look and feel
• jQuery header billboard

http://www.meyerpc.com

Community Services for Children is a regional leader in child development and early learning. Lehigh Valley Camps was launched to help families find fun and enriching camps and programs for eager campers.

The website is currently a FREE service for Lehigh Valley organizations, offering camp programs for kids from preschool through college. Organizations need only visit the website’s Submit-A-Camp form to add their camp information. The form takes about 10 minutes to complete. There are currently 11 categories to add your camp to, including:

• Academic
• Adventure
• Art, Photography
• Boys Camps
• Day Camps
• Girls Camps
• Religious
• Science and Technology
• Special Needs
• Sports (Team and Individual)
• Theatre, Music, Dance

Lehighvalleycamps.com also is providing select sponsorship opportunities for companies looking to promote their family friendly products or services. Visit the website to learn more. KSA&D Interactive is a division of KSAND, a full-service advertising agency located in Allentown, PA.

CSC provides invaluable childcare and educational services to under privileged children and families in our community. Please open your heart to organizations like CSC this holiday season.

To learn more about CSC and their current campaign initiatives please visit. http://www.cscinc.org or http://www.safestartforbabies.com

Have a safe and pleasant holiday season!

So please take a minute to view this years holiday card and pick your favorite cookie and don’t forget to have a great holiday.

So it’s time to wish Jeremy good fortune as the Fall 2010 semester has come to an end. Jeremy will now be finishing his last semester at PSU – Lehigh Valley and then off to into the wild.

If you are from a local university (PSU – Lehigh Valley, Lehigh University, Mulenburg, DeSales, Kutztown or East Stroudsburg) and are looking for a challenging Interactive internship please contact KSA&D Interactive to learn more.