The trick is not to fight myths with facts — as tempting as that strategy may seem — but to appeal to the same emotions that created the myths in the first place.
Now widely adopted, social media offers great potential for audience recruiting, messaging and mobilization. But too often, advocacy organizations waste time and money investing in the wrong tactics and/or approach. Here are four tips to help you realign your strategy and maximize ROI.
Pandora thinks it can accurately guess your political preferences based on your playlist choice – and they may be on to something. Though the more eclectic your taste, the less likely you’ll be targeted accurately.
Instead of solely focusing on the bills they want passed or the platforms and issues they champion, Congress is using social media to put aspects of their personal lives display.
You’ve probably considered your messaging goals, your advertising budget, even your tactics for social media promotion. Have you thought about one of the easiest tactics that could be largely impactful—using your current employees to advocate your issue?
- Organic Reach on Facebook Halved
- Myths to Live By
- Realign Your Advocacy Org’s Social Strategy
- 3 Ways to Revive Your Email Advocacy Strategy
- Pandora Targets Political Ads Based on Your Playlist
- Lobbying Is Dead; Long Live Lobbying!
- Communications in 2014: What (and Who) to Watch
- Using Social Media to Highlight Life Away from Capitol Hill
- The Data & Story Dance: It Takes Two to Tango
- Employee Advocates: An Important Piece of the Puzzle