Because of young people’s potential buying and voting power, their opinions loom large. They can topple a company if they decide en masse to take their business elsewhere. They can affect a presidential election if the vast majority of them cast their ballots for the same candidate.
Legislators commonly tell their advocates that they “support” their organization generally, that they “would like to learn more” about their issue, and that they can get behind one aspect of their legislative proposal but not another part of it, which leaves them in a liminal commitment zone. How do they manage parity influence?
Take a closer look at what you’re measuring (and why).
Present-day politicians and corporate executives often see negative articles in the media, read false allegations on Facebook and Twitter, and quickly decide these attacks require a response. Then, in their efforts to set the record straight or shut down the opposition, they draw more attention to the charges.
Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots techniques, and most important, the trends in how members of Congress are responding (or not) to grassroots influence strategies.
- How to Win in a Polarized Washington
- Our Obsession with Millennials
- Managing the Influence Parity Dynamic: Lessons from the Most-Admired Grassroots Organizations
- Wading Into Controversy
- Advocacy Leaders Can’t Shy Away from Measurement and Evaluation
- When Doing Nothing Is the Best Strategy
- Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)
- History Telling and Brands
- Announcing the 2015 Adfero Eight
- Resourceful Advocacy Video