Managing the Influence Parity Dynamic: Lessons from the Most-Admired Grassroots Organizations

Legislators commonly tell their advocates that they “support” their organization generally, that they “would like to learn more” about their issue, and that they can get behind one aspect of their legislative proposal but not another part of it, which leaves them in a liminal commitment zone. How do they manage parity influence?

Wading Into Controversy

Corporations have discovered that customers and employees expect them to get involved in social issues, and that has prompted them to take action.

Advocacy Leaders Can’t Shy Away from Measurement and Evaluation

Take a closer look at what you’re measuring (and why).

When Doing Nothing Is the Best Strategy

Present-day politicians and corporate executives often see negative articles in the media, read false allegations on Facebook and Twitter, and quickly decide these attacks require a response. Then, in their efforts to set the record straight or shut down the opposition, they draw more attention to the charges.

Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)

Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots techniques, and most important, the trends in how members of Congress are responding (or not) to grassroots influence strategies.

History Telling and Brands

When brands connect their founding story to the expression of their brand today, consumers lean in and listen a little more.

Announcing the 2015 Adfero Eight

Exploring the future of storytelling.

Resourceful Advocacy Video

There are cost-effective ways to approach video projects, and the American Medical Association (AMA) has done some resourceful things to stretch its production budget.

How to Improve Grassroots Program Success Through Branding

Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.

‘Scam PACs’ Becoming Increasingly Common

These so-called PACs are using the vast majority of money raised to fund political consultants rather than their supposed causes.