If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.
Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.
Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.
Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?
While virtually every government relations professional is concerned about how to capture the attention of the millennials, if you find them but can’t keep them, your efforts really don’t matter.
Anyone who manages a Twitter feed or Facebook Page knows just how often these platforms shift and change, and how important it is to stay current on the latest strategy.
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.
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