La comunicazione d'impresa

A Serious Man - Quanti occhiali

noreply@blogger.com (Unknown) — Sat, 26 Dec 2009 20:33:00 +0000

A Serious Man è un film uscito nelle sale il 6 novembre scorso. In poco tempo ha riscosso un immediato successo. Avendolo visto, ho notato una forzatura nel far indossare a quasi tutti gli attori un paio di occhiali. A prima vista sembrano tutti essere della marca Moscot: famosa per aver fatto indossare i propri occhiali a tutte le celebrità del cinema americano.
A mettere sul naso un paio di Moscot son stati, tra gli altri: Truman Capote, Buddy Holly e Johnny Depp. Devo dire che quello di Moscot è sempre stato un placement ben riuscito.

Free, il nuovo libro di Chris Anderson

noreply@blogger.com (Unknown) — Mon, 27 Jul 2009 10:20:00 +0000

FREE (full book) by Chris Anderson (Read in Fullscreen)

Bob Kennedy e il PIL - 1968

noreply@blogger.com (Unknown) — Thu, 19 Feb 2009 21:09:00 +0000

Campagna Ikea

noreply@blogger.com (Unknown) — Tue, 27 Jan 2009 16:13:00 +0000

La nuova campagna Ikea è veramente carina.

Homeless Talk Organisation: Gutter Child

noreply@blogger.com (Unknown) — Sun, 25 Jan 2009 17:19:00 +0000

"Your support means a better place to sleep".

Advertising Agency: TBWA\Hunt\Lascaris\Tequila, South Africa
Creative Director: Margie Backhouse, Adam Weber
Art Director: Justin Wright
Copywriter: David Edworthy
Executive Creative Director: Damon Stapleton
Photographer: Shahn Rowe
Published: May 2008

United Way: Cane

noreply@blogger.com (Unknown) — Sun, 25 Jan 2009 17:15:00 +0000

Prostitute Mother, Father Unknown

noreply@blogger.com (Unknown) — Sun, 25 Jan 2009 16:57:00 +0000

Fonte: osocio

Mankind Is No Island

noreply@blogger.com (Unknown) — Sun, 25 Jan 2009 16:47:00 +0000

It Can Happen To Anyone

noreply@blogger.com (Unknown) — Sun, 25 Jan 2009 16:37:00 +0000

Hamlet cigars

noreply@blogger.com (Unknown) — Tue, 20 Jan 2009 21:57:00 +0000

La campagna dei sigari Hamlet è una delle più famose nella storia della pubblicità. L'agenzia è la Collett Dickinson Pearce.

A mio parere le più belle sono: partita di tennis e scultore. La peggiore: partita di calcio. La più divertente: preservativi fluorescenti.

Ikea Lamp

noreply@blogger.com (Unknown) — Thu, 18 Dec 2008 19:08:00 +0000

Spot contro la droga

noreply@blogger.com (Unknown) — Thu, 18 Dec 2008 15:46:00 +0000

La versione italiana da 30 secondi

La versione da 1 minuto e in inglese

Un'altra campagna australiana contro le droghe. Molto molto cruda ma efficace

The Independent - Litany

noreply@blogger.com (Unknown) — Sun, 14 Dec 2008 19:01:00 +0000

A quanto pare questa pubblicità vinse a Cannes, ma fece abbassare le vendite del quotidiano The Independent. Secondo me è stupenda.

Skoda Fabia Advert - Original Cake Car

noreply@blogger.com (Unknown) — Sun, 14 Dec 2008 15:03:00 +0000

What do you call a Skoda at the top of a hill?
A miracle. What do you call a Skoda made out of cake? An advert.

Car Confectionery, Skoda Fabia created from an assortment of baked goods over a structural base of Rice Krispie slabs and cakes. Fully (in)edible 8litre engine fuelled by Golden Syrup.
CAKES!
Soundtrack: Julie Andrews - My Favourite Things

Il cinema e i cellulari

noreply@blogger.com (Unknown) — Sun, 14 Dec 2008 14:53:00 +0000

AT&T debuts the latest addition to their "Be Sensible" campaign in movie theaters nationwide. The new trailer features Academy Award-winning director, writer and producer Martin Scorsese directing a phone call between a mother, her husband and their child. For more information visit http://www.att.com/scorsesepsa

Dove Evolution

noreply@blogger.com (Unknown) — Sun, 14 Dec 2008 14:39:00 +0000

Amy dove film - directed by Tim Piper, Ogilvy.
Music by Howie Beck, acoustic version created for this film at vapor music.
Post by Crush.
Ogilvy Creatives: Mike Kirkland/Tim Piper/Janet Kestin/Aviva Groll/Brenda Surminski

Ogilvy spot created by Tim Piper. Directed by Tim Piper (treatment/post effects) and Yael Staav (live action). Soho - post production, Rogue - editing, Vapor music - sound and mixing, Gabor Jurina - photography, Make-up - Diana Carreiro, music - Flashbulb and Vapor.
Ogilvy creative team: T Piper & M Kirkland.
Thanks Dennis Lewis and Malcolm Poynton for starting it and Ogilvy Toronto and New York for expanding it. Go Dove. Great brand. Great people.

Dove film by Tim Piper, Ogilvy.
Art Directors: Stuart Campbell, Mike Kirkland, Sharon Lee Pan
Written and directed by Tim Piper.
CD: Janet Kestin, Nancy Vonk
Exec Producer: Brenda Surminski, Producer: Jeff McDougall
DP: Marc Laliberte-Else (inc Ray Dumas)
Post: Soho (editors Kevin Gibson/TP), Sound: Vapor, Song: La Breeze, by Simian
Campaign for Real Beauty credits include Dennis Lewis and Malcolm Poynton from Ogilvy London.
More films, tools and resources available on campaignforrealbeauty websites around the world.
Dove contact: Alison Leung

Il cieco e la frase che cambiò la sua vita

noreply@blogger.com (Unknown) — Sun, 14 Dec 2008 14:35:00 +0000

La guida di Google sul SEO (search engine optimization)

noreply@blogger.com (Unknown) — Sat, 13 Dec 2008 19:41:00 +0000

Trovate la guida cliccando sul link qui sotto:

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Cadbury's Gorilla

noreply@blogger.com (Unknown) — Thu, 11 Dec 2008 21:58:00 +0000

Advertising on the Edge

noreply@blogger.com (Unknown) — Mon, 08 Dec 2008 21:10:00 +0000

| View | Upload your own

Monster Television Commercial: Stork

noreply@blogger.com (Unknown) — Wed, 03 Dec 2008 20:41:00 +0000

Client: Monster
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Gerard Caputo
Copywriter: Reuben Hower
Senior Agency Producer: Ed Zazzera, Anthony Curti
Executive Music Producer: Loren Parkins
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Director of Photography: Ben Davis
Editorial Company: Cut & Run
Editor: Steve Gandolfi
VFX Company: Framestore
VFX Supervisor/Lead Compositor: William Bartlett
CG Supervisor: Dan Seddon
Lead Technical Director: David Mellor
Lead Animator: Michael Mellor
Senior Animator: Dale Newton, Nicklas Andersson

Crest Bulldozer- You can say anything with a smile

noreply@blogger.com (Unknown) — Wed, 03 Dec 2008 20:29:00 +0000

Cannes Lions 2008 Gold Winner

Category: Toiletries
Title: BULLDOZER
Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy

Honda Accord

noreply@blogger.com (Unknown) — Wed, 03 Dec 2008 20:20:00 +0000

Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill

Volkswagen Polo: Air & Dog Polo confidence

noreply@blogger.com (Unknown) — Wed, 03 Dec 2008 19:55:00 +0000

Brand: VW
Title: Polo airconditioning (dog)
Agency: OwensDDB Dublin
Web: owensddb.com
Creative director: Colin Murphy
Art director: Gordon Bent
Writer: Adrian Cosgrove
Planner: Brendan mcelroy

Advertiser: VOLKSWAGEN
Product/Service: VW POLO
Entrant Company: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Copywriter: Dylan Harrison/Feargal Balance
Art Director: Feargal Ballance/Dylan Harrison
Agency Producer: Lucy Westmore
Account Supervisor: Matt Ross
Production Company, City: BISCUIT@INDEPENDENT, London
Country: UNITED KINGDOM
Producer: Richard Packer/Jay Veal
Director: Noam Murro
D.O.P/Lighting Cameraman: Matthew Libitique
Editor: Tim Thornton Allen (Marshall Street)
Music - Artist/Title: Steve Winwood/"I'm A Man"
Post Production: Framestore

Campagna Q8 petrol

noreply@blogger.com (Unknown) — Wed, 03 Dec 2008 19:44:00 +0000

In questi spot il soggetto è sempre il medesimo: una barca a vela che naviga sull'asfalto o sull'erba.

Released: May 1998
Avertiser: KUWAIT PETROLEUM ITALIA
Brand name: Q8 PETROL
Agency: ARMANDO TESTA
Country: Italy
Category: Other vehicles, auto products & services
Awards: No Prize
Cannes Lions 1998 Film No-Prize