Shelley Easter

New Work: Redesign of Zou Zou Boutique’s Website

Shelley — Tue, 21 May 2013 21:41:06 +0000

I love that I’ve been working with some of my clients for so long that we end up being due for a redesign together. I started working with Wendy of Zou Zou Boutique about 5 years ago. A little after that, we worked on a brand new site. And at the beginning of this year, Wendy wanted to to refresh the site, so we did a light redesign. The site is still very clean, but we added some more fun details. Head on over and check it out.

Michelle Burdo’s Logo Design Process

Shelley — Thu, 28 Mar 2013 15:53:41 +0000

I’ve been busy working on a lot of different design projects (and moving to Germany), although you wouldn’t know it from looking at this blog. So to get started on sharing some of my recent work, here’s a peek at the process of Michelle Burdo’s new logo, which we wrapped up last month. I’ve been working with Michelle for a while now, and she’s a lot of fun to collaborate with. I’ll start with the final product:

Clean, professional, sleek, but still conveying Michelle’s fun and bright personality. So how did we get to the final product? We started by exchanging inspiration and ideas. My first few mock-ups of logo options were all in black and white, before things started getting narrowed down.

I’d sum up the process as lots of communication and lots of refining. Eventually we added color schemes to choose from, while the designs were still being nailed down.

Creating a logo often takes more work and collaboration than people may think. There’s usually a lot of back and forth and a lot of unused designs. All of that work comes together to form the final logo. After all, your logo is the face of your brand, so it should be thoroughly considered. What do you think about how it turned out?

New Work: Wedding Roses

Shelley — Thu, 13 Dec 2012 17:06:40 +0000

Guess what? I’m engaged! The most exciting part has been designing the Save the Date. I did about 8 versions before coming up with this one. I ordered them from Moo, and I’m totally in love.

What do you think?

New Work: Energy of Service’s Website

Shelley — Wed, 26 Sep 2012 02:53:33 +0000

I’m excited to share Energy of Service’s new website, which we launched today. I’ve known the owner Amber Melendy for several years now in the most wonderful of ways. First, she was my yoga teacher. I started taking yoga classes at Shine On Yoga soon after I started my first job out of college. Amber owns Shine On and I went to her class just about weekly. A year later, I decided to enroll in yoga teacher training, led by Amber of course. It was life changing. After graduating, I started teaching yoga part-time while still working at my full-time design job. A little over a year later I decided to go freelance. I called Amber again, and lo and behold she was looking for both a yoga teacher and a web designer. So I started teaching classes at Shine On and working on her website. Serendipitous, wouldn’t you say?

Energy of Service is Amber’s mission to help people find holistic wellness through yoga, breath work, meditation, energy healing, essential oils, hemisync and more. I loved creating her website and making something that conveys her generous and kind spirit. Whenever I look at it I smile — how could you not with the gorgeous photo of her beaming? Check out Energy of Service to see the rest.

A Day in Strasbourg, France

Shelley — Tue, 04 Sep 2012 16:41:54 +0000

Even though we only spent 10 hours in Strasbourg, I managed to take over 300 photos. Our American companions, Justin and Lauren, were very forgiving of my constant stops to snap a few more. It’s a really pretty city by the border of Germany, so it’s a little German, a little French. It’s in the Alsace region, known for its excellent wine, beer and cuisine. I thought it was like a relaxed, friendly, and small version of Paris.

Freudenstadt

Shelley — Sat, 01 Sep 2012 17:05:11 +0000

I’ve been staying in the town of Freudenstadt this past week, in western Germany. It’s a quaint and quiet town in the Black Forest. I walked to this pick-your-own flower field the other day to enjoy the sunshine and the views.

Romantik Heidelberg

Shelley — Wed, 29 Aug 2012 11:57:50 +0000

I’m back in Germany! After landing in Frankfurt on Saturday morning, we drove up to Heidelberg (driving in a foreign country is a whole other story). After getting lost more than a few times, we found our hotel on a tiny road in the mountains. After a long nap we went out for a walk, and the photo above is the first one I shot. Wow, right? That’s Heidelberg Castle, which was first built in the 1200′s. Heidelberg is a popular tourist destination, known for being romantik — in terms of being home to many famous poets and writers during the Romantic period, and for being a picturesque and charming spot for couples. (Yep, I read Wikipedia.) The city is breathtaking, and we enjoyed strolling around Old Town, eating tasty meals and exploring the castle ruins.

Weekly Mantra: On Risk

Shelley — Thu, 16 Aug 2012 14:43:44 +0000

I’ve been thinking a lot about re-inventing my business, and how to stand out from the sea of other graphic & web designers. In order to do that, I have to step out of the box. I’ve had a few ideas I’ve been tinkering with, but they’re all a little out of my comfort zone. And I had been thinking that wasn’t a good thing, and then I saw this on Pinterest and was reminded that, yes, of course that’s a good thing. I’ve touched on my feelings of perfectionism before, and this certainly relates. I had thoughts like ‘well what if no one likes it?’ and more. But I’m getting more confident that feeling that way is ok, and something I can actually be excited about. After all, if I never make a change, how can my business (or me) ever grow? I may have to look back at this post to give myself a little boost, but changes, they are a-comin’.

(Image source: unknown)

Versus

Shelley — Wed, 08 Aug 2012 14:37:14 +0000

Simple and philosophical. Prints by Genis Carreras.

(Prints by Genis Carreras: Idealism, Realism, Absolutism, Dualism, Relativism, Existentialism)

Design & the Olympics

Shelley — Tue, 31 Jul 2012 06:10:15 +0000

I’ve been catching a couple of hours of the Olympic Games every night since they began on Friday. Oh, the nail biting! Here are some Olympic designs for your viewing pleasure, and to get your mind off of the terrible official logo. I love the poster (at top) by Brent Couchman. It’s simple, crisp, and bold. And designer Charis Tsevis created these fun geometric illustrations for Yahoo’s Olympic advertising campaign, see more here.

(Poster by Brent Couchman, Illustrations by Charis Tsevis)