La Fabbrica della Realtà

The AI Mindset That Separates Founders Who Thrive from Founders Who Burn Out

Matteo Cassese — Wed, 25 Mar 2026 17:27:28 +0000

In this video I look at what AI is doing to our mindset. Not to our productivity. Not to our workflows. To the way we think about ourselves and our work. With nearly anybody I speak to these days, the conversation very quickly goes to AI and what is happening. There is a shared sense […]

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Agentic Fever: Master Yourself Before Your Agents

Matteo Cassese — Fri, 20 Mar 2026 09:02:39 +0000

Agentic fever is the AI burnout hitting founders hardest. What it is, how we got here, and the two-part human and machine philosophy that helps you get through it.

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02025: Matteo’s Radically Honest Review

Matteo Cassese — Sun, 28 Dec 2025 14:08:41 +0000

A much shorter yearly review. The 12th of my life. With what I learned, no fluff. You can find previous reviews here: 02014, 02015, 02016, 02017, 02018, 02019, 02020, 02021, 02022, 02023, 02024. Gratitude In 02025 I ran my dream business and made enough money to live off it. That’s a dream. Mission My mission […]

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The Hero’s Journey in Business

Matteo Cassese — Fri, 22 Aug 2025 15:57:14 +0000

Introduction: Why Story Structure Matters in Business Storytelling, and in particular business storytelling, is the only way we can move our peers to action. It’s the only way we can elicit emotions and persuade our colleagues, bosses, clients and stakeholders. But to move from the theory of business storytelling to the practice of persuasion, we […]

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From MalAIse to RenAIssance: Stop Hustling and Start Thinking

Matteo Cassese — Wed, 25 Jun 2025 14:04:58 +0000

This post is based on a talk I delivered at Freelance Unlocked in Berlin. You can watch the full 33-minute presentation here or read the key insights below. If you’re a founder, entrepreneur, or creative professional, you’ve probably felt it. That nagging sense that the rules of business are changing faster than you can adapt. […]

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Entrepreneur Coaching: The 9-Step Journey to Authentic Business Success

Matteo Cassese — Thu, 20 Mar 2025 16:24:08 +0000

Are you trapped between being a visionary entrepreneur and a practical business operator? Do you struggle to balance your philosophical ideas with day-to-day execution? You’re not alone. As a founder, you likely live with a persistent tension: the inspired philosopher within you who dreams big and sees possibilities collides with the opportunistic doer who needs […]

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Why Do Some People Have Confidence And Others Struggle?

Matteo Cassese — Thu, 13 Mar 2025 12:47:29 +0000

All children are perfectly confident. The problems they have are caused by us, the adults, because we tell them they have to shut up, be quiet, sit down, and listen. All of that really confuses the child and snaps them out of confidence. The Education System In school they get told what to do: children […]

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02024: Matteo’s Radically Honest Review

Matteo Cassese — Thu, 26 Dec 2024 17:54:50 +0000

Welcome to my 11th radically honest yearly review. You can find previous reviews here: 02014, 02015, 02016, 02017, 02018, 02019, 02020, 02021, 02022, 02023. This document is divided into three sections: This is the summary of the review: Executive Summary As I complete my eleventh yearly review, 02024 is a year of profound revelation and […]

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The Katamari Principle or the Problem with Problem-Solving

Matteo Cassese — Tue, 10 Sep 2024 16:07:57 +0000

“The moment to solve a problem is when it is observed.” It sounds stoic. Maybe that’s why I liked this quote and kept it on my wall for many years. Only now I see the damage. As an entrepreneur, following this advice nearly derailed everything I was building. Let me explain. The Fresh Eyes Fallacy […]

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Chaos, Craft, and Carmy: Live like “The Bear”

Matteo Cassese — Sun, 01 Sep 2024 16:06:16 +0000

Picture this: You’re watching a show that makes you want to look away, yet you can’t. It’s manic, frenetic, incessant. It triggers your insecurities and your anxieties. You’re desperate for a moment of calm that never comes. Welcome to “The Bear,” where chaos isn’t just a backdrop—it’s the main character. But amidst this storm, there’s […]

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