Lakeshore Branding

Site Speed a Ranking Factor in Google Algorithm

Chris Campbell — Wed, 02 Dec 2009 19:42:25 +0000

At the recent PubCon in Las Vegas, Matt Cutts from Google delivered a presentation on what to expect in the year 2010. One of the bullet points discussed how, over at Google, there has been strong lobbying to introduce a new ranking factor into the algorithm: site speed. Soon, Cutt said, site or page speed [...]

Site Speed a Ranking Factor in Google Algorithm is a post from: Lakeshore Branding

YouTube introduces new features: YouTube Direct and Automatic Captions

Chris Campbell — Tue, 01 Dec 2009 23:18:54 +0000

YouTube recently introduced new features that give generations of video content creators new ways to connect with billions of viewers every day. The first is YouTube Direct, an open-source tool that lets users embed the upload functionality of YouTube directly into their own sites. YouTube Direct is designed to bridge closer connections between individual users [...]

YouTube introduces new features: YouTube Direct and Automatic Captions is a post from: Lakeshore Branding

Top Common SEO Mistakes You Should Avoid

Chris Campbell — Tue, 01 Dec 2009 12:23:57 +0000

Hard-pressed for time and money? That doesn’t excuse you from doing SEO. Now that small and medium businesses all over the world are learning the nuances of search engine optimization and paying greater attention to search marketing, you can’t let yourself fall behind. You’ve got to work hard – and work smart. Don’t make these [...]

Top Common SEO Mistakes You Should Avoid is a post from: Lakeshore Branding

Do Fortune 100 Companies Get Twitter?

Chris Campbell — Mon, 30 Nov 2009 17:25:45 +0000

When Twitter first came out, only few saw its potential as an engagement platform. But this hugely successful microblogging site has since grown to have more than 20 million users in the U.S. (and 50 million worldwide) – with networks that cover individuals, communities, small businesses, and even corporations. Even majority of Fortune 100 companies [...]

Do Fortune 100 Companies Get Twitter? is a post from: Lakeshore Branding

Black Friday Blowout Sale 20% Off Any Service

Chris Campbell — Fri, 27 Nov 2009 12:30:58 +0000

Lakeshore Branding is offering an unheard of special that is first of it’s kind for a web design company. We are offering a 20% Black Friday Discount on our web design, social media or online marketing service for new clients that contact us today through cyber Monday. Our office is only open for a few [...]

Black Friday Blowout Sale 20% Off Any Service is a post from: Lakeshore Branding

Tips for a Successful PPC Campaign

Chris Campbell — Wed, 25 Nov 2009 15:53:08 +0000

Looking to stretch your advertising dollars? Try implementing a PPC (pay per click) campaign. It’s cheap. It’s ideal for small businesses. It’s not as costly as producing a full-blown advertising or Internet marketing campaign. It’s also can be very effective if executed correctly. Getting your money’s worth on PPC advertising means coming up first [...]

Tips for a Successful PPC Campaign is a post from: Lakeshore Branding

Secrets for Creating Effective E-mail Marketing

Chris Campbell — Tue, 24 Nov 2009 16:45:50 +0000

So you’re thinking of implementing an E-mail campaign. The challenge is obvious: what can you really do to make sure that those E-mails get opened and read before they’re sent to trash? Cool, sleek graphics? A hard-to-resist subject line? Persuasive copy? Below we explore more tips and strategies for creating a successful E-mail campaign. Of [...]

Secrets for Creating Effective E-mail Marketing is a post from: Lakeshore Branding

Implementing a Social Media Policy in the Workplace

Chris Campbell — Mon, 23 Nov 2009 22:08:04 +0000

Do you know that 54% of CIOs ban the use of social media in the workplace? “Wow” was our first reaction, too. A bunch of Web 2.0 marketers are of course prone to advocate the merits of using blogs and sites like Facebook, Twitter, Plurk, and YouTube in efforts to help businesses grow. But like [...]

Implementing a Social Media Policy in the Workplace is a post from: Lakeshore Branding

@ShitMyDadSays What We Can Learn From the Twitter to TV Star

Chris Campbell — Mon, 23 Nov 2009 17:01:56 +0000

So it’s no longer just 60s-era advertising or crime scene investigations where TV is getting material from. The good old tube is also picking up concepts from new avenues and technologies: social media. After landing a book deal, the popular and witty Twitter serial @ShitMyDadSays was recently picked up by CBS, which intends to produce [...]

@ShitMyDadSays What We Can Learn From the Twitter to TV Star is a post from: Lakeshore Branding

7 Retail Holiday SEO Tips

Chris Campbell — Wed, 18 Nov 2009 14:55:54 +0000

The holiday season is right around the corner – and with it, shopping galore. Are you ready for Christmas? Is your E-commerce site optimized for maximum sales? People will certainly be looking up holiday items and ideas on the Internet, and – to help you gain greater visibility and maximize search traffic – we’ve come [...]

7 Retail Holiday SEO Tips is a post from: Lakeshore Branding