Lakeshore Branding

Chicago Start Up Community on the Rise

Chris Campbell — Thu, 11 Mar 2010 13:05:17 +0000

In the book The Tipping Point the author, Malcolm Gladwell, describes it as the little changes that can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or “tipping point” is reached, changing the world. I have been lucky enough to be involved [...]

Chicago Start Up Community on the Rise is a post from: Lakeshore Branding

How the Apple iPad Will Change E-mail Marketing

Chris Campbell — Mon, 01 Mar 2010 12:45:56 +0000

The Apple iPad has been revealed recently – in a highly publicized keynote address delivered by Steve Jobs – and while critics are quick to point out the upcoming tablet’s flaws, we’ll focus here on one of the reasons why the Apple iPad can be a potential game-changer. Apple claims that the iPad is [...]

How the Apple iPad Will Change E-mail Marketing is a post from: Lakeshore Branding

Proposed Tax will Terminate Thousands of Illinois Jobs

Chris Campbell — Sat, 27 Feb 2010 23:49:35 +0000

States have been trying for years to find ways to collect taxes from online sales, which continue to grow at a rate of about 10 percent a year. States are now losing out on $20 billion annually in taxes they would be collecting if all online sales were happening in physical stores. The Illinois Department [...]

Proposed Tax will Terminate Thousands of Illinois Jobs is a post from: Lakeshore Branding

Increase Your Conversions with a Shiny Button

Chris Campbell — Wed, 24 Feb 2010 12:00:00 +0000

Online advertising has evolved – and continues to evolve – so rapidly that secrets, tips, advice are coming from all corners. Just Google “PPC tips” and you’ll see what we mean. Businesses and marketers are keen on increasing their pay-per-click conversion rates and ROI, and they wouldn’t hesitate to try out this new piece of [...]

Increase Your Conversions with a Shiny Button is a post from: Lakeshore Branding

How You Know You’re Ready for a Professional SEO Campaign

Chris Campbell — Mon, 22 Feb 2010 12:00:57 +0000

The benefits of tapping experts and consultants to implement your SEO campaign are obvious. The prospects of online business have already boomed extensively, and search engine optimization (SEO) is a crucial – make that ‘necessary’ – part of drawing more customers to your website. But while every other Internet marketing agency and professional SEO vendor [...]

How You Know You’re Ready for a Professional SEO Campaign is a post from: Lakeshore Branding

Prevent Brand Identity Theft on Facebook

Chris Campbell — Thu, 18 Feb 2010 12:00:55 +0000

More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on [...]

Prevent Brand Identity Theft on Facebook is a post from: Lakeshore Branding

Social Media Marketing Statistics Released

Chris Campbell — Tue, 16 Feb 2010 12:00:47 +0000

Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the [...]

Social Media Marketing Statistics Released is a post from: Lakeshore Branding

Keys to Local SEO and PPC Success

Chris Campbell — Fri, 12 Feb 2010 12:00:30 +0000

A PPC – pay-per-click – campaign is not for everyone, but when it works for you, then you’ll find out how it can stretch your advertising dollars and realize your sales potential. We wouldn’t go so far as to say it’s hugely underrated, but PPC can work in a way that helps your local business [...]

Keys to Local SEO and PPC Success is a post from: Lakeshore Branding

Emerging Solutions Advance Video SEO

Chris Campbell — Wed, 10 Feb 2010 12:00:56 +0000

The Search Engine Optimization (SEO) industry continues to evolve. More and more experts are finding out ways and thinking up new strategies to make their websites – and their content – friendlier to the search engines. Nowadays, it’s no longer such a mystery to figure out how to rank higher, find faster, and optimize better. [...]

Emerging Solutions Advance Video SEO is a post from: Lakeshore Branding

The Coleman Center: Guiding Entrepreneurs to Business Success

Chris Campbell — Mon, 08 Feb 2010 12:15:16 +0000

Many have said that the business world is a dog-eat-dog one, but at the Coleman Entrepreneurship Center in DePaul University, success is a thing that’s meant to be shared and taught. Founded in 2003 by Dr. Harold Welsch, the Coleman Entrepreneurship Center is a business outreach center and an extension of DePaul’s highly acclaimed academic [...]

The Coleman Center: Guiding Entrepreneurs to Business Success is a post from: Lakeshore Branding