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	<title>Luca Lani Blog</title>
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		<title>Soddisfazioni</title>
		<link>http://www.lucalani.com/charts/soddisfazioni</link>
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		<pubDate>Wed, 05 Dec 2018 15:35:20 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[Charts]]></category>
		<category><![CDATA[repubblica]]></category>
		<category><![CDATA[start-up]]></category>

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		<description><![CDATA[Le soddisfazioni della vita&#8230; &#160; &#160;]]></description>
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		<title>ahhh&#8230;se fossi nato in Uk&#8230;</title>
		<link>http://www.lucalani.com/blogging/ahhh-se-fossi-nato-in-uk</link>
		<comments>http://www.lucalani.com/blogging/ahhh-se-fossi-nato-in-uk#respond</comments>
		<pubDate>Thu, 24 Aug 2017 07:23:34 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[blogging]]></category>

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		<title>Fake News &#038;  Fake Ads  ( Brand Safety questa sconosciuta)</title>
		<link>http://www.lucalani.com/blogging/advertising/fake-news-fake-ads</link>
		<comments>http://www.lucalani.com/blogging/advertising/fake-news-fake-ads#comments</comments>
		<pubDate>Wed, 19 Apr 2017 09:25:03 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand safety]]></category>
		<category><![CDATA[easycoop]]></category>
		<category><![CDATA[fake ads]]></category>
		<category><![CDATA[fake news]]></category>
		<category><![CDATA[fiat]]></category>
		<category><![CDATA[programmatic]]></category>
		<category><![CDATA[unicredit]]></category>

		<guid isPermaLink="false">http://www.lucalani.com/?p=1449</guid>
		<description><![CDATA[Negli Stati Uniti  si discute molto di brand safety e di come le marche possono proteggersi dalla associazione con fake news o contenuti sgradevoli: Youtube è finito tra i princpali imputati con grandi marche che hanno ridotto o azzerato gli investimenti. E pochi giorni fa su Facebook uno psicopatico ha ucciso in diretta una persona [&#8230;]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Millennial Dropouts</title>
		<link>http://www.lucalani.com/charts/mktg-chart/millennial-dropouts</link>
		<comments>http://www.lucalani.com/charts/mktg-chart/millennial-dropouts#respond</comments>
		<pubDate>Thu, 07 Jul 2016 08:48:12 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[Mktg chart]]></category>

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		<description><![CDATA[&#160; Eppure in italia la raccolta in TV continua a crescere mentre il digitale è flat&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Distribuzione contenuti di BuzzFeed</title>
		<link>http://www.lucalani.com/blogging/social-media/distribuzione-contenuti-di-buzzfeed</link>
		<comments>http://www.lucalani.com/blogging/social-media/distribuzione-contenuti-di-buzzfeed#comments</comments>
		<pubDate>Tue, 07 Jun 2016 14:14:56 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.lucalani.com/?p=1418</guid>
		<description><![CDATA[Interessante grafico sulla distribuzione dei contenuti di BuzzFeed. Solo il 23% è diretto, ovvero tramite il sito. Tutto il resto della fruizione dei contenuti avviene su altre piattaforme (snapchat, youtube, Fb). Ciascuna con le sue regole, le sue revenue, le sue caratteristiche di distribuzione. Se questo è il nostro destino il mestiere dell&#8217;editoria digitale è [&#8230;]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>ADS fraudolenti: Programmatic Vs Diretta</title>
		<link>http://www.lucalani.com/blogging/advertising/programmatic-vs-diretta</link>
		<comments>http://www.lucalani.com/blogging/advertising/programmatic-vs-diretta#respond</comments>
		<pubDate>Mon, 06 Jun 2016 13:19:42 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.lucalani.com/?p=1416</guid>
		<description><![CDATA[Interessante analisi campagne programmatic in Germania : http://www.emarketer.com/article.aspx?R=1014034&#38;RewroteTitle=1&#38;ecid=NL1010 Publisher direct ads are less fraudulent, more often viewed &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Il graduale e lento collasso dell&#8217;editoria</title>
		<link>http://www.lucalani.com/blogging/social-media/il-graduale-e-lento-collasso-delleditoria</link>
		<comments>http://www.lucalani.com/blogging/social-media/il-graduale-e-lento-collasso-delleditoria#comments</comments>
		<pubDate>Tue, 19 Apr 2016 08:56:39 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[BuzzFeed riduce della metà il budget 2016, Mashable taglia il personale, Salon altro round di finaziamento e taglio del personale. GigaOm che aveva 85 persone ha chiuso alcuni mesi fa. La crisi dell&#8217;editoria arriva anche alle nuove iniziative editoriali native digitali, ed arriva anche a quelle che hanno basato la crescita su Facebook. L&#8217;abbraccio mortale [&#8230;]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Refer google vs facebook</title>
		<link>http://www.lucalani.com/blogging/social-media/refer-google-vs-facebook</link>
		<comments>http://www.lucalani.com/blogging/social-media/refer-google-vs-facebook#comments</comments>
		<pubDate>Thu, 27 Aug 2015 12:50:20 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.lucalani.com/?p=1401</guid>
		<description><![CDATA[http://uk.businessinsider.com/facebook-v-google-referral-traffic-2015-8?r=US&#38;IR=T &#160; Nel nostro caso la forbice è molto piu ampia&#8230;ed il superamento c&#8217;è già da un anno:]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Deprimente</title>
		<link>http://www.lucalani.com/charts/deprimente</link>
		<comments>http://www.lucalani.com/charts/deprimente#comments</comments>
		<pubDate>Tue, 19 May 2015 06:49:20 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[Charts]]></category>

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		<description><![CDATA[Dopo 15 anni di digitale, vedere che l&#8217;adv on line pesa neanche il  7% del totale&#8230;.ed è pure in calo, insomma è assai deprimente. &#160;]]></description>
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		<slash:comments>14</slash:comments>
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		<item>
		<title>Investimenti digitali &#8211; interessante slide IAB</title>
		<link>http://www.lucalani.com/charts/adv-chart/investimenti-digitali-interessante-slide-iab</link>
		<comments>http://www.lucalani.com/charts/adv-chart/investimenti-digitali-interessante-slide-iab#comments</comments>
		<pubDate>Fri, 28 Nov 2014 14:45:48 +0000</pubDate>
		<dc:creator><![CDATA[Luca Lani]]></dc:creator>
				<category><![CDATA[Adv chart]]></category>

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		<slash:comments>2</slash:comments>
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