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	<title>Launchpad Toys</title>
	
	<link>http://launchpadtoys.com/blog</link>
	<description>Creativity at Play</description>
	<lastBuildDate>Mon, 27 Feb 2012 02:03:38 +0000</lastBuildDate>
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		<title>Congratulations Golden Monkey Award Winners!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/TKstEh6pGvA/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/congratulations-golden-monkey-award-winners/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 02:01:25 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Contests]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2061</guid>
		<description><![CDATA[It&#8217;s Oscar Sunday and that can only mean two things here at Launchpad Toys Galactic Headquarters: LOTS of buttery popcorn and the unveiling of the Golden Monkey Award Winners! For the 2nd straight year, voting was nail-bitingly close for each &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/contests/golden-monkey-awards-2012/"><img class="alignnone size-full wp-image-2062" title="GMAWinners" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/02/GMAWinners.jpg" alt="" width="575" height="189" /></a></p>
<p>It&#8217;s Oscar Sunday and that can only mean two things here at Launchpad Toys Galactic Headquarters: LOTS of buttery popcorn and the unveiling of the <a href="http://launchpadtoys.com/contests/golden-monkey-awards-2012">Golden Monkey Award Winners</a>! For the 2nd straight year, voting was nail-bitingly close for each of our five categories: Most Playful, Wildest Imagination, Top Drawing and Animation, Fantastic Foreign-Language Film, and Best Story. Congratulations to all of our winners and nominees. Your creativity, humor, and imagination never fail to overwhelm and inspire us all.</p>
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		<item>
		<title>Weekly Top ‘Toon: Project Demo!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/JnZ45O5wXLI/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/weekly-top-toon-project-demo/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 19:17:51 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2055</guid>
		<description><![CDATA[It&#8217;s a brave new (cartesian) world. Manualtoon, wise storytelling teacher of Algebra 1, we salute your creativity. What&#8217;s that you say? The Princess is in danger? No fear young mathematicians, simply break out y=mx+b and you&#8217;ll be good to go. &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/wkpba7ut5Wo" frameborder="0" width="575" height="420"></iframe></p>
<p>It&#8217;s a brave new (cartesian) world. <a href="http://toontube.launchpadtoys.com/director/Manualtoon/" target="_blank">Manualtoon</a>, wise storytelling teacher of Algebra 1, we salute your creativity. What&#8217;s that you say? The Princess is in danger? No fear young mathematicians, simply break out y=mx+b and you&#8217;ll be good to go.</p>
<p>If you&#8217;re interested in learning more about storytelling in Math Class, check out Jennie Cho Magiera&#8217;s piece: <a href="http://launchpadtoys.com/blog/2011/08/toontastic-is-mathtastic/">Toontastic is Mathtastic!</a></p>
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		<item>
		<title>Golden Monkey Award Nominations: Vote Today!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/vVKYjXFM0g4/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/golden-monkey-award-nominations-vote-today/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 22:51:26 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Contests]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2050</guid>
		<description><![CDATA[We&#8217;re very excited to announce today the nominations for our 2nd Annual Golden Monkey Awards, celebrating top ToonTube cartoons from around the world. Voting begins today and winners will be announced Oscar Sunday: 2/26/12! There are four nominations for each of &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/contests/golden-monkey-awards-2012/"><img class="alignnone size-full wp-image-2051" title="GMA2012" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/02/GMA2012.jpg" alt="" width="575" height="189" /></a></p>
<p>We&#8217;re very excited to announce today the <a href="http://launchpadtoys.com/contests/golden-monkey-awards-2012/">nominations for our 2nd Annual Golden Monkey Awards</a>, celebrating top ToonTube cartoons from around the world. Voting begins today and winners will be announced Oscar Sunday: 2/26/12!</p>
<p>There are four nominations for each of our five categories: Most Playful Cartoon, Wildest Imagination, Top Drawing and Animation, Fantastic Foreign-Language Film, and Best Story. We think you&#8217;ll agree: these cartoons are AMAZING. <a href="http://launchpadtoys.com/contests/golden-monkey-awards-2012/">Vote Today</a>!</p>
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		<item>
		<title>DAILY Top ‘Toon #5: Silent Movie 4!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/cXo7HkJLFUE/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/daily-top-toon-5-silent-movie-4/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 04:58:58 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2047</guid>
		<description><![CDATA[We&#8217;re speechless&#8230; much like Stinkpants, director of Silent Movie 4. Seriously, between the B&#38;W recoloring and the handwritten segues and the (spoiler alert!) pop of color at the end, we were blown away by this ToonTube gem (not to mention &#8230;]]></description>
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<p>We&#8217;re speechless&#8230; much like <a href="http://toontube.launchpadtoys.com/director/stinkpants">Stinkpants</a>, director of Silent Movie 4. Seriously, between the B&amp;W recoloring and the handwritten segues and the (spoiler alert!) pop of color at the end, we were blown away by this ToonTube gem (not to mention the sheer genius of the director name). Bravo Stinkpants, Chaplin couldn&#8217;t have done it better himself.</p>
<img src="http://feeds.feedburner.com/~r/launchpadtoys/~4/cXo7HkJLFUE" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>DAILY Top ‘Toon #4: Day Dream!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/ulcHzOmHkPA/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/daily-top-toon-4-day-dream/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 23:42:08 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2041</guid>
		<description><![CDATA[Just three days &#8217;til the Golden Monkey Award Nominations, we&#8217;re celebrating #4 of our 5 Daily Top &#8216;Toons: Day Dream by Bolt. It&#8217;s a great story for sure, but what really amazed us about Bolt&#8217;s cartoon was the DRAWING! Perspective, &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/HpsWtG1A1tE" frameborder="0" width="575" height="420"></iframe></p>
<p>Just three days &#8217;til the <a href="http://launchpadtoys.com/blog/2012/02/golden-monkey-awards-nominate-your-favorite-cartoons-today/">Golden Monkey Award Nominations</a>, we&#8217;re celebrating #4 of our 5 Daily Top &#8216;Toons: Day Dream by <a href="http://toontube.launchpadtoys.com/director/bolt">Bolt</a>. It&#8217;s a great story for sure, but what really amazed us about Bolt&#8217;s cartoon was the DRAWING! Perspective, Bold Saturated Colors, Great Character Designs&#8230; the list goes on! Oh, and the collaborative storytelling too. Our (tri-corned pirate) hats go off to this dynamic duo.</p>
<img src="http://feeds.feedburner.com/~r/launchpadtoys/~4/ulcHzOmHkPA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>This is Just.Plain.Awesome.</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/3uqcgNgAp0Q/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/this-is-just-plain-awesome/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 18:57:40 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Toys]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2038</guid>
		<description><![CDATA[We&#8217;re big fans of Chris O&#8217;Shea&#8217;s work here at LPT Galactic Headquarters and he&#8217;s just released a new app, MakeGo, that turns your iPhone into a LEGO car. Genius!]]></description>
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<p>We&#8217;re big fans of <a href="http://launchpadtoys.com/blog/2011/07/fun-share-of-the-day-little-magic-stories/" target="_blank">Chris O&#8217;Shea&#8217;s work</a> here at LPT Galactic Headquarters and he&#8217;s just released a new app, <a href="http://www.makegotoys.com/" target="_blank">MakeGo</a>, that turns your iPhone into a LEGO car. Genius!</p>
<img src="http://feeds.feedburner.com/~r/launchpadtoys/~4/3uqcgNgAp0Q" height="1" width="1"/>]]></content:encoded>
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		<title>Daily Top Toon #3: Super Guy! in: The Triangle!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/21ZBiVnQx_o/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/daily-top-toon-3-super-guy-in-the-triangle/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 18:01:18 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2031</guid>
		<description><![CDATA[Today&#8217;s DAILY Top &#8216;Toon (we&#8217;re getting fired up for the Golden Monkey Award Nominations) comes from Rock_e, a budding geometry scholar and fan of the classic cape/caper serials. To our good friends (and fellow LDT alums) down the street at &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/D2s04BLTDC4" frameborder="0" width="575" height="420"></iframe></p>
<p>Today&#8217;s DAILY Top &#8216;Toon (we&#8217;re getting fired up for the <a href="http://launchpadtoys.com/blog/2012/02/golden-monkey-awards-nominate-your-favorite-cartoons-today/">Golden Monkey Award Nominations</a>) comes from <a href="http://toontube.launchpadtoys.com/director/rock_e">Rock_e</a>, a budding geometry scholar and fan of the classic cape/caper serials. To our good friends (and fellow LDT alums) down the street at <a href="http://motionmathgames.com/" target="_blank">Motion Math</a>: eat your  heart out! We&#8217;ve got math covered!</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Daily Top Toon #2: Valentines Surprise!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/0vySQPQlHMc/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/daily-top-toon-2-valentines-surprise/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 02:58:53 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2027</guid>
		<description><![CDATA[Rolling up to our big Golden Monkey Award Nominations, it&#8217;s our 2nd of this week&#8217;s DAILY Top &#8216;Toons &#8211; themed, of course, for the biggest Hallmark Holiday of &#8216;em all: Valentine&#8217;s Day. All cynicism aside though, this Thank You Note &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/wvkEWNH2Oyg" frameborder="0" width="575" height="420"></iframe></p>
<p>Rolling up to our big <a href="http://launchpadtoys.com/blog/2012/02/golden-monkey-awards-nominate-your-favorite-cartoons-today/">Golden Monkey Award Nominations</a>, it&#8217;s our 2nd of this week&#8217;s DAILY Top &#8216;Toons &#8211; themed, of course, for the biggest Hallmark Holiday of &#8216;em all: Valentine&#8217;s Day. All cynicism aside though, this Thank You Note from <a href="http://toontube.launchpadtoys.com/director/MaddyKitty">MaddyKitty</a> is ADORABLE. Well done grandparents, well done.</p>
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		<item>
		<title>Daily Top ‘Toon #1: Toontastic Tutorial</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/FqzDShJH8Yk/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/daily-top-toon-1-toontastic-tutorial/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:48:22 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2016</guid>
		<description><![CDATA[We&#8217;re ramping up to the Golden Monkey Award Nominations with 5 straight DAILY Top &#8216;Toons! Today&#8217;s &#8220;web gem&#8221; (whassup SportsCenter) is &#8220;Toontastic&#8221; &#8211; a remarkable compilation of tutorials by SarcasticPajama. This insightful &#8220;How-To&#8221; video begins with a breakdown of the &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/H1Bda5szj88" frameborder="0" width="575" height="420"></iframe></p>
<p>We&#8217;re ramping up to the <a href="http://launchpadtoys.com/blog/2012/02/golden-monkey-awards-nominate-your-favorite-cartoons-today/">Golden Monkey Award Nominations</a> with 5 straight DAILY Top &#8216;Toons! Today&#8217;s &#8220;web gem&#8221; (whassup SportsCenter) is &#8220;Toontastic&#8221; &#8211; a remarkable compilation of tutorials by <a href="http://toontube.launchpadtoys.com/director/sarcasticpajama/">SarcasticPajama</a>. This insightful &#8220;How-To&#8221; video begins with a breakdown of the different Scene Types (Setup, Conflict, Challenge, Climax, Resolution) followed by a screen-by-screen guide on how to use Toontastic to create your own cartoon. SarcasticPajama, we&#8217;re not only flattered by your work but extremely impressed with your depth of understanding of Narrative Arc and Creative Writing. Thanks for sharing your knowledge with our many Playful &#8216;Tooners around the world!</p>
<img src="http://feeds.feedburner.com/~r/launchpadtoys/~4/FqzDShJH8Yk" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Golden Monkey Awards! Nominate your favorite cartoons today!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/pDyxNKOD6So/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/golden-monkey-awards-nominate-your-favorite-cartoons-today/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:46:42 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Contests]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=2014</guid>
		<description><![CDATA[Roll out the red carpet &#8216;tooners, it&#8217;s time for the 2nd Annual Golden Monkey Awards! The Golden Monkey Awards celebrate the top cartoons on ToonTube across 5 categories: Most Playful Cartoon, Wildest Imagination, Top Drawing and Animation, Fantastic Foreign-Language-Film, and &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/blog/2012/02/golden-monkey-awards-nominate-your-favorite-cartoons-today/"><img class="alignnone size-full wp-image-2019" title="GoldenMonkey2012" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/02/GoldenMonkey2012.jpg" alt="" width="575" height="189" /></a></p>
<p>Roll out the red carpet &#8216;tooners, it&#8217;s time for the 2nd Annual Golden Monkey Awards!</p>
<p>The Golden Monkey Awards celebrate the top cartoons on ToonTube across 5 categories: Most Playful Cartoon, Wildest Imagination, Top Drawing and Animation, Fantastic Foreign-Language-Film, and Best Story. <a href="http://launchpadtoys.com/news/golden-monkey-awards/">Last year&#8217;s winners</a> include ToonTube classics like &#8220;<a href="http://toontube.launchpadtoys.com/10/">The Princess of the Dragon</a>&#8221; and &#8220;<a href="http://toontube.launchpadtoys.com/28/">Las Llaves Perdidas</a>&#8221; and a host of other cartoon gems.</p>
<p>We&#8217;re accepting suggestions for nominations this week to be officially unveiled next Monday, February 20th. Voting will be open from the 20th to the 25th and winners will be announced on Oscar Sunday! To submit your favorite cartoons, email a link to the cartoon on ToonTube to <a href="mailto:goldenmonkey@launchpadtoys.com">goldenmonkey@launchpadtoys.com</a> between now and Sunday Feb. 19th.</p>
<p>In the meantime, we&#8217;ll be ramping up the excitement this week with 5 straight days of DAILY Top &#8216;Toons. Ready the popcorn!</p>
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		<item>
		<title>Build the next generation of toys!  We’re looking for an iOS Developer and a Web Developer</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/-uAjNXcWgJA/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/iosdeveloper-webdeveloper/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:26:38 +0000</pubDate>
		<dc:creator>Thushan Amarasiriwardena</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1985</guid>
		<description><![CDATA[Interested in building the next generation of toys on digital devices such as the iPad? That&#8217;s what we&#8217;re doing here at Launchpad Toys with apps like Toontastic (Named one of the &#8220;Top 10 iPad Apps of 2011&#8221; by the New &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href=" http://launchpadtoys.com/blog/2012/02/iosdeveloper-webdeveloper/"><img class="alignnone size-full wp-image-1987" title="Hiring" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/02/Hiring.jpg" alt="" width="575" height="189" /></a></p>
<p>Interested in building the next generation of toys on digital devices such as the iPad?  That&#8217;s what we&#8217;re doing here at Launchpad Toys with apps like <a href="http://launchpadtoys.com/toontastic/" title="Toontastic" target="_blank">Toontastic</a> (Named one of the &#8220;<a href="http://www.nytimes.com/2012/01/05/technology/personaltech/amid-an-avalanche-of-ipad-apps-the-best-of-2011-app-smart.html" target="_blank">Top 10 iPad Apps of 2011</a>&#8221; by the New York Times and was recently added to the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?cc=us&amp;fcId=428159923&amp;id=25204&amp;mt=8" target="_blank">iTunes Hall of Fame</a>) and an awesome suite of others we have under development.  We&#8217;re looking for creative and playful coders that have made games or highly visual apps/sites in the past for our two open development positions. As a kid, you probably played with Legos endlessly and grew up to be a hacker because you still love building things. Sounds like you? Email us at <a href="mailto:howdy@launchpadtoys.com" title="howdy@launchpadtoys.com">howdy@launchpadtoys.com</a> with a couple links to some projects and code that we can look at along with your resume.  Be prepared to present/defend a dissertation on your favorite ice cream flavor.  And just a little info on us&#8230; we&#8217;re a Y Combinator backed and well funded startup with revenue and a team of five already in place.  Our SOMA SF office is a one block walk from the Civic Center BART stop.</p>
<p><strong>iOS Developer</strong><br />
- Five years experience working in a software development team producing consumer products<br />
- Objective-C / iOS / Mac development ideal but if you&#8217;re a stellar programmer, we&#8217;d love to talk<br />
- Loves problem solving<br />
- Kid at heart<br />
- Published multiple iOS or Mac apps<br />
- Highly familiar with the iOS toolchain<br />
- Solid background with OpenGL<br />
- Flair for UI and polish<br />
- Network stack (Device to Server / Device to Device)<br />
- Works on open source projects or writes about code<br />
- Desire to make code read and work as beautiful as our products<br />
- Experience with other languages<br />
- Demonstrated initiative in other parts in life<br />
- Passion for building tools that enable others to express themselves<br />
- Audio tool development a plus<br />
- Game development or passion for gaming a plus<br />
- Interest or experience developing on other platforms a nicety</p>
<p><strong>Full Stack Web Developer</strong><br />
- Three years experience working in a software development team producing consumer products<br />
- Full stack web developer<br />
- Ruby on Rails<br />
- AWS / Heroku server setup and admin<br />
- Solid HTML / CSS / JS background<br />
- General knowledge about server side video &#038; audio encoding, image manipulation<br />
- Flair for UI and polish<br />
- Kid at heart<br />
- Experience with other languages such as Node.js<br />
- Tangential knowledge about iOS development a super plus<br />
- Works on open source projects or writes about code<br />
- Demonstrated initiative in other parts in life<br />
- Passion for building tools that enable others to express themselves<br />
- Desire to make code read and work as beautiful as our products</p>
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		<title>We’re looking for a Playful Storyteller to lead our marketing efforts!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/T6jQvYVOsYA/</link>
		<comments>http://launchpadtoys.com/blog/2012/02/were-looking-for-a-playful-storyteller-to-lead-our-marketing-efforts/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:53:21 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1986</guid>
		<description><![CDATA[At Launchpad Toys, we&#8217;re building digital toys and tools that empower kids to create, learn, and share their ideas through play. Our first app, Toontastic, is a storytelling and animation tool that enables kids ages 5-10 to draw and animate &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/blog/2012/02/were-looking-for-a-playful-storyteller-to-lead-our-marketing-efforts/"><img class="alignnone size-full wp-image-1987" title="Hiring" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/02/Hiring.jpg" alt="" width="575" height="189" /></a></p>
<p>At <a href="http://launchpadtoys.com">Launchpad Toys</a>, we&#8217;re building digital toys and tools that empower kids to create, learn, and share their ideas through play. Our first app, <a href="http://launchpadtoys.com/toontastic">Toontastic</a>, is a storytelling and animation tool that enables kids ages 5-10 to draw and animate their own cartoons and share them online with friends and family around the world. Toontastic was just honored as one of the &#8220;<a href="http://www.nytimes.com/2012/01/05/technology/personaltech/amid-an-avalanche-of-ipad-apps-the-best-of-2011-app-smart.html" target="_blank">Top 10 iPad Apps of 2011</a>&#8221; by the New York Times and was recently added to the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?cc=us&amp;fcId=428159923&amp;id=25204&amp;mt=8" target="_blank">iTunes Hall of Fame</a>.</p>
<p>As we build new creativity tools for kids and grow our online storytelling community (Toontastic added more users than Netflix Streaming last month), we&#8217;re looking to bring on a veteran marketer to guide our social media efforts, launch creative promotions, build distribution partnerships, and direct our parent communications. Our ideal candidate has 5-15 years experience in toy/game/media marketing, a strong analytical mind with the chops to execute ideas independently, and a finger on the pulse of parents and educators around the world. She or he is well versed in reading/coding web analytics, driving &#8220;freemium&#8221; conversion, creating whimsically playful viral videos&#8230; and building awesome LEGO spaceships.</p>
<p>We&#8217;re open to alternative work schedules and part-time candidates. Our SOMA SF office is a one block walk from BART. Sound like you? Please check out our <a href="http://launchpadtoys.com/jobs">jobs page</a>, email us at <a href="mailto:howdy@launchpadtoys.com">howdy@launchpadtoys.com</a>, and be prepared to present/defend a dissertation on your favorite ice cream flavor.</p>
<p>&nbsp;</p>
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		<title>Toontastic v1.60: Make History YOUR Story!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/vztzwAA8lLc/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/toontastic-v1-60-make-history-your-history/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:28:00 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Toontastic]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1980</guid>
		<description><![CDATA[We’re very excited to announce today the release of Toontastic v1.6: Make History YOUR Story! In honor of President’s Day and Black History Month here in the US, we’ve created three new playsets honoring landmark milestones in human rights: “The &#8230;]]></description>
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<p>We’re very excited to announce today the release of <a href="http://itunes.com/app/toontastic" target="_blank">Toontastic v1.6: Make History YOUR Story</a>! In honor of President’s Day and Black History Month here in the US, we’ve created three new playsets honoring landmark milestones in human rights: “The Dream”, “The Vote”, and “The Signing”. With these playsets, kids can retell the stories of these seminal moments using characters like George Washington, Martin Luther King Jr., and Susan B. Anthony in settings like Independence Hall and the Lincoln Memorial. Hip Hooray for History!</p>
<p>Thanks to popular demand, we’ve extended our “Birthday Bonus” one more month: for just $9.99 you can unlock EVERY CURRENT AND FUTURE PLAYSET in our Toy Store – over $34 savings! (<a href="http://launchpadtoys.com/blog/2012/01/school-supplies-in-app-purchases-for-teachers/" target="_blank">pssst, teachers: it works for classrooms too!</a>)</p>
<p>Above all, the crew here at Launchpad Toys would like to take a moment to say thank you for your support of Toontastic and playful storytellers around the world. Your kids’ remarkable creativity and humor make every day feel like Saturday Morning Cartoons!</p>
<p>-Your Friends at Launchpad Toys</p>
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		<title>Fun Share ‘o the Day: LEGOs + Kids + Space = Awesomeosity!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/O1LGB1yivhQ/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/fun-share-o-the-day-legos-kids-space-awesomeosity/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 02:16:14 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1976</guid>
		<description><![CDATA[While Russia may have taken first place in the race to put both K-9 and Man in space, a team of enterprising Canadian students recently achieved a previously unclaimed milestone in intergalactic exploration: First MiniFig in Space. As followers of &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/MQwLmGR6bPA" frameborder="0" width="575" height="322"></iframe></p>
<p>While Russia may have taken first place in the race to put both <a href="http://en.wikipedia.org/wiki/Laika" target="_blank">K-9</a> and <a href="http://en.wikipedia.org/wiki/Yuri_Gagarin" target="_blank">Man</a> in space, a team of enterprising Canadian students recently achieved a previously unclaimed milestone in intergalactic exploration: First MiniFig in Space.</p>
<p>As followers of our blog can readily attest, we&#8217;re suckers for all things LEGO, Kids, and Space&#8230; so no surprise that the team here at LPT headquarters cheered the whole way up. Gooooooo Canada! (PS: we like <a href="http://en.wikipedia.org/wiki/Timbits" target="_blank">TimBits</a>!)</p>
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		<title>Our Weekly Top ‘Toon: Newtons Three Laws!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/vRFI1xDIzjA/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/our-weekly-top-toon-newtons-three-laws/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 19:03:07 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1972</guid>
		<description><![CDATA[People don&#8217;t often associate Science with Storytelling, but that didn&#8217;t stop the Adaptations classroom from creating a whole slew of insightful and imaginative Science Reports up on ToonTube this week &#8211; an exciting development for the science-loving space-junky crew here &#8230;]]></description>
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<p>People don&#8217;t often associate Science with Storytelling, but that didn&#8217;t stop the <a href="http://toontube.launchpadtoys.com/director/adaptations">Adaptations</a> classroom from creating a whole slew of insightful and imaginative Science Reports up on <a href="http://toontube.launchpadtoys.com">ToonTube</a> this week &#8211; an exciting development for the science-loving space-junky crew here at Launchpad Toys.</p>
<p>If you&#8217;re interested in a quick primer, you should check out the collection. Each of the stories presents its own scientific methodology for demonstration&#8230; though we must admit to being suckers for the Demolition Derby in Scene 3 of this particular &#8216;Toon.</p>
<p>Keep up the great work class! We&#8217;re looking forward to seeing your Theory of Relativity stories next week!</p>
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		<title>Happy Birthday Toontastic!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/ychl0nU8VmY/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/happy-birthday-toontastic/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:30:33 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Toontastic]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1968</guid>
		<description><![CDATA[One year ago today, we launched our beloved Toontastic into the App Store to see if kids might be interested in creating and sharing cartoons using the iPad. Fast forward 365 days: hypothesis CONFIRMED! Over the past year, kids and &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/HappyBirthday.jpg"><img class="alignnone size-full wp-image-1969" title="HappyBirthday" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/HappyBirthday.jpg" alt="" width="575" height="189" /></a></p>
<p>One year ago today, we launched our beloved <a href="http://itunes.apple.com/us/app/toontastic/id404693282?mt=8" target="_blank">Toontastic</a> into the App Store to see if kids might be interested in creating and sharing cartoons using the iPad. Fast forward 365 days: hypothesis CONFIRMED!</p>
<p>Over the past year, kids and kids-at-heart have played for a cumulative <strong>28 years</strong>, creating over <strong>600,000 cartoons</strong> in <strong>100+ countries</strong> around the world.</p>
<p>To celebrate, we&#8217;ve launched a &#8220;Birthday Bonus&#8221; for the in-app Toy Store enabling users to purchase all current and future playsets for one flat price of $9.99&#8230; and we can&#8217;t wait to see all the absurdly creative stories y&#8217;all imagine with a Toy Box chock full of lions, tigers&#8230; and nefarious space villains.</p>
<p>Above all, we wanted to take a moment to say THANK YOU to all the kids and parents out there who have made our dreams come true. Your creativity, humor, talent&#8230; and love for <a href="http://toontube.launchpadtoys.com/11490/">Angry Birds parody</a> inspire us every.single.day.</p>
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		<title>Robots = Friends = Mentors?</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/pdFNjlssWck/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/robots-friends-mentors/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:12:37 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1963</guid>
		<description><![CDATA[Our friends at Latitude Research and Project Synthesis just partnered with the LEGO Learning Institute (let&#8217;s be friends too!) to produce a great report on three of our favorite topics: kids, storytelling, and ROBOTS! With this study, the team asked &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/Robots.jpg"><img class="alignnone size-full wp-image-1964" title="Robots" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/Robots.jpg" alt="" width="575" height="189" /></a></p>
<p>Our friends at <a href="http://latd.tv/Latitude-Robots-at-School-Findings.pdf" target="_blank">Latitude Research</a> and <a href="http://www.projectsynthesis.com.au/" target="_blank">Project Synthesis</a> just partnered with the LEGO Learning Institute (let&#8217;s be friends too!) to produce a <a href="http://latd.tv/Latitude-Robots-at-School-Findings.pdf" target="_blank">great report</a> on three of our favorite topics: kids, storytelling, and ROBOTS!</p>
<p>With this study, the team asked a group of elementary school students to tell a story about what life would be like with their own robot. The research team then coded the stories to see what commonalities existed across stories and learn more about how robots might help to encourage play, learning, and creativity. Without spoiling too much of the report, we were particularly interested to hear that (unlike many adults), the kids tended to talk about their robots as friends and mentors rather than tools &#8211; a sibling or cousin with just a bit more knowledge/experience (but, as Vygotsky would note, still well within the <a href="http://en.wikipedia.org/wiki/Zone_of_proximal_development" target="_blank">ZPD</a>).</p>
<p>It&#8217;s a great read for anyone interested in qualitative research, education, play, sentient beings&#8230; you know all the cool things in life. Here&#8217;s the <a href="http://latd.tv/Latitude-Robots-at-School-Findings.pdf" target="_blank">Full Report</a>.</p>
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		<title>Wow. Wow. Wow. Weekly Top ‘Toon!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/6wOV4GtFHUI/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/wow-wow-wow-weekly-top-toon/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 00:02:27 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1959</guid>
		<description><![CDATA[The Search for Atlantis (Parts 1 &#38; 2) is a special treat &#8211; so good, in fact, that we couldn&#8217;t decide on which cartoon to award and so decided to stitch them both together! It&#8217;s not often that we see &#8230;]]></description>
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<p>The Search for Atlantis (Parts 1 &amp; 2) is a special treat &#8211; so good, in fact, that we couldn&#8217;t decide on which cartoon to award and so decided to stitch them both together! It&#8217;s not often that we see cartoons so expertly scripted, drawn, and acted&#8230; captivating the Launchpad Crew with a harrowing journey through the Bermuda Triangle. Well done Ggg, well done. A highly recommended view for every aspiring scriptwriter out there.</p>
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		<title>From Here to Sustainability</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/bfURrNAm0hA/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/from-here-to-sustainability/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 22:46:09 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1951</guid>
		<description><![CDATA[The following article was written in partnership with Dan Donahoo of Wired&#8217;s GeekDad.com and appears in the Cooney Center at Sesame Workshop&#8217;s iLearn Report, released 1/12/12. Today’s mobile platforms enable developers to create more engaging and empowering content than ever &#8230;]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://launchpadtoys.com/blog/2012/01/from-here-to-sustainability/"><img class="alignnone size-full wp-image-1952" title="iLearnSustainability" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/iLearnSustainability.jpg" alt="" width="575" height="189" /></a></em></p>
<p><em>The following article was written in partnership with Dan Donahoo of Wired&#8217;s GeekDad.com and appears in the <a href="http://www.joanganzcooneycenter.org/upload_kits/ilearnii.pdf" target="_blank">Cooney Center at Sesame Workshop&#8217;s iLearn Report</a>, released 1/12/12.</em></p>
<p>Today’s mobile platforms enable developers to create more engaging and empowering content than ever before &#8211; groundbreaking games, toys, and tools for kids to play, learn, grow, and develop. In order to achieve the great potential of this market, however, it’s time for parents, educators, and developers to collectively reassess our pricing model: an expected price point of $.99 is not sustainable.</p>
<p>A “Top 50” Education app might have 100-200 downloads a day. Through regular updates, good social media support, and a strong fan base, a great app might hope to stay in the Top 50 for six months to a year. At $.99, that translates to $12K-$50K in revenue (revenue after 30% platform margin). With annual development/support costs ranging from $20K-$200K+, we’re quickly approaching a critical juncture in children’s media. We can (a) increase revenue, (b) consolidate, (c) reduce quality/depth/cost, or (d) supplement income through advertising and commercial branding.</p>
<p>If parents, educators, and developers truly value high-quality commercial-free educational content, then we must work together to identify and embrace a new pricing model that will sustain a diversity of developers to build innovative and creative content for our children. The simple answer would be to raise prices, but that’s shortsighted as upfront fees can inhibit parents from taking chances on original content and lead to more traditional licensing and advertising-driven markets like those of the toy and video game industries.</p>
<p><span id="more-1951"></span></p>
<p>The ideal market would be a content meritocracy where apps are valued for engagement, fun, and learning over packaging, licensing, and advertising. One way to achieve this is to shift the “point-of-purchase” to inside the app, creating what is effectively a free/low-­‐cost trial for parents and educators. In-app-purchase (IAP) has received a bad rap in children’s media due largely to the irresponsible practices of certain developers selling “Pay-to-Play” consumables as if the tablet were a quarter-gobbling arcade machine. This not only exploits and commercializes play, but can also lead to astronomical “gotcha” charges reminiscent of the early days of teenage texting.</p>
<p>IAP subscriptions and &#8220;Content Expansion Packs&#8221; (add-on levels, stories, songs, etc.) offer a great alternative. Parents and educators can purchase apps at a nominal fee, evaluate them, and then (if worthy) invest further to expand the play experience much like they might buy a new LEGO playset. This encourages parents and educators to take a chance on unknown brands and test unique and innovative products-great for developers, the market, and ultimately kids. It also incentivizes developers to release regular updates and Jixes to improve the user experience over time. With this in mind, we’ve outlined best practices for all parties to embrace this new model and foster a dynamic, purposeful, and sustainable world of mobile media for our children.</p>
<p><strong>Parents/Educators: Commit to Supporting Excellence and Diversity in Children&#8217;s Media</strong></p>
<p>1. Invest in subscriptions and expansion packs for your favorite apps to expand the play experience</p>
<p>2. Look beyond the “Top 10” to find innovative and unknown content on mommy blogs and app review sites</p>
<p>3. Promote great content by writing reviews, sharing apps with friends, and posting comments via social  media</p>
<p>4. Write to developers to offer feedback and suggestions for future apps/updates</p>
<p><strong>Developers: Respect the Sanctity of Childhood and Play</strong></p>
<p>5. Price apps accessibly for parents/educators to easily evaluate</p>
<p>6. Offer high-value expansion packs that expand the play experience instead of “pay to play” consumables</p>
<p>7. Do not disguise costs or manipulate children’s emotions to entice spending</p>
<p>8. Strive for continuous improvement: Engage educators and child development experts, test your app regularly with kids throughout development, and commit to continuously improving your apps over their lifetimes</p>
<p>By adopting these practices, we lay the groundwork not just for a sustainable children’s media market, but for a new generation of games, toys, and tools with unprecedented potential to empower kids to play, learn, laugh, create, grow, and explore &#8211; both indoors and outdoors, in school and at home, independently and collaboratively with friends, educators, and family. Digital play spaces should inspire and enable children to do what they do best: be children&#8230; with touchscreens at their fingertips and mud between their toes. For the first time in history, we have the tools to actually realize this potential; all that’s left is to fund it.</p>
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		<title>Toontastic v1.51: A “WILD” Repair and Birthday Bonus</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/Nx3QZH1VsEE/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/toontastic-v1-51-a-wild-repair-and-birthday-bonus/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 01:32:22 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Toontastic]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1931</guid>
		<description><![CDATA[We&#8217;re excited (and quite relieved) to announce today the release of Toontastic v1.51. As many of you found over the weekend, v1.5 had a couple of hiccups that we scrambled to fix in this build. Thankfully, once you update Toontastic &#8230;]]></description>
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<p>We&#8217;re excited (and quite relieved) to announce today the release of Toontastic v1.51. As many of you found over the weekend, v1.5 had a couple of hiccups that we scrambled to fix in this build. Thankfully, once you update Toontastic via the App Store, all should be resolved. If you run into any further issues, please don&#8217;t hesitate to email us anytime at <a href="mailto:support@launchpadtoys.com">support@launchpadtoys.com</a>.</p>
<p>In honor of Toontastic&#8217;s 1st Birthday (complete with toddler-like stumbles), v1.51 features three awesomely adventurous Wildlife Playsets for kids to explore. Go on safari with Jill Evergood, Lionel the lion, and Stretch the giraffe&#8230; discover the depths of the Amazon with Paulo Longtrek on his search for Web. E. Toes &#8211; that ever elusive tree frog&#8230; or zip up your parka and head out ice fishing with Don DeFurcoat and his Arctic sidekicks Ariana Puffington and Papa LeTusk!</p>
<p>To celebrate, we&#8217;ve included a limited time &#8220;Birthday Bonus&#8221; in the Toy Store &#8211; a one time purchase of ALL 24 playsets + ALL FUTURE playsets for $9.99: over 60% savings! With this update, kids can also share &#8220;Bonus Toys&#8221; with friends on the playground or via email and win special rewards for earning Story Badges on ToonTube.</p>
<p>Thank you as always for your wonderful support and for your kids&#8217; remarkable creativity. Happy Tooning!</p>
<p>-Your Friends at Launchpad Toys</p>
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		<title>Oh Dear, v1.5 Update Crashing!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/_KoDjxo7RMw/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/oh-dear-v1-5-update-crashing/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 06:56:25 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Toontastic]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1927</guid>
		<description><![CDATA[We&#8217;ve heard a number of reports that the v1.50 update is causing a crash for users installing the app over an old build (though not for new users). We&#8217;re sorry for any frustration this has caused and our crack team &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/Crash.jpg"><img class="alignnone size-full wp-image-1928" title="Crash" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/Crash.jpg" alt="" width="575" height="189" /></a></p>
<p>We&#8217;ve heard a number of reports that the v1.50 update is causing a crash for users installing the app over an old build (though not for new users). We&#8217;re sorry for any frustration this has caused and our crack team of code-gumshoes is hard at work sleuthing out the problem.</p>
<p>In the meantime, PLEASE DO NOT UNINSTALL TOONTASTIC to install a fresh version as this will erase your kids&#8217; cartoons and we certainly want to retain those great memories. We&#8217;ll have a fix out for this shortly. Thank you for your patience and, again, please accept our sincere apologies for the inconvenience.</p>
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		<title>Closing out 2011 with a BANG! ZIP! BOOM!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/6Frh7rhkdqA/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/closing-out-2011-with-a-bang-zip-boom/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 17:32:11 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1918</guid>
		<description><![CDATA[It&#8217;s been quite a year here at Launchpad Toys with the release of Toontastic, enlistment of a stellar Mission Crew, and colonization of our first moonbase office here in SF. To close out the year, Toontastic has racked up quite &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/blog/2012/01/closing-out-2011-with-a-bang-zip-boom/"><img class="alignnone size-full wp-image-1919" title="NewYorkTimes" src="http://launchpadtoys.com/blog/wp-content/uploads/2012/01/NewYorkTimes.jpg" alt="" width="575" height="189" /></a></p>
<p>It&#8217;s been quite a year here at Launchpad Toys with the release of <a href="http://launchpadtoys.com/toontastic">Toontastic</a>, enlistment of a stellar <a href="http://launchpadtoys.com/about/">Mission Crew</a>, and colonization of our first <del>moonbase</del> <a href="http://launchpadtoys.com/blog/2011/10/hanging-out-at-lpt-galactic-headquarters/">office</a> here in SF. To close out the year, Toontastic has racked up quite a number of &#8220;Best of 2011&#8243; honors from Apple, AppTudes, and today <a href="http://www.nytimes.com/2012/01/05/technology/personaltech/amid-an-avalanche-of-ipad-apps-the-best-of-2011-app-smart.html?_r=1&amp;ref=bobtedeschi" target="_blank">The New York Times</a>.</p>
<p>With all this, we thought we&#8217;d take a moment to once again thank all of you playful storytellers out there across the Milky Way. Your creativity, imagination, and ridiculous jokes have made this an amazing intergalactic journey. 2012: TO THE MOON!</p>
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		<title>Our Weekly Top ‘Toon from Paradise Falls: UP!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/dVTRhKCdKzo/</link>
		<comments>http://launchpadtoys.com/blog/2012/01/our-weekly-top-toon-from-paradise-falls-up/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 02:11:34 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1915</guid>
		<description><![CDATA[We&#8217;re suckers for all things Pixar here at Launchpad Toys and, well, let&#8217;s just say Chrstchn7 hooked us from the start with the tennis balls on Carl Fredricksen&#8217;s cane. Tune into this gem of a &#8216;toon and follow Carl and &#8230;]]></description>
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<p>We&#8217;re suckers for all things Pixar here at Launchpad Toys and, well, let&#8217;s just say <a href="http://toontube.launchpadtoys.com/director/Chrstchn7">Chrstchn7</a> hooked us from the start with the tennis balls on Carl Fredricksen&#8217;s cane. Tune into this gem of a &#8216;toon and follow Carl and Russell on their journey to Paradise Falls&#8230; to eat ice cream. Two blimp-sized Thumbs UP for this one!</p>
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		<title>Problem Solving with Students through Storytelling</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/-2ZXWjvkfow/</link>
		<comments>http://launchpadtoys.com/blog/2011/12/toontastic/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 18:18:41 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1905</guid>
		<description><![CDATA[We LOVE to share stories of teachers using Toontastic in the classroom. (Seriously! email us anytime if you&#8217;d like to share your story!) Today&#8217;s guest contribution is written by Michael Berry, Principal at Richmond Elementary in Richmond, Vermont. I use &#8230;]]></description>
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<p><em>We LOVE to share stories of teachers using Toontastic in the classroom. (Seriously! <a href="mailto:howdy@launchpadtoys.com">email us</a> anytime if you&#8217;d like to share your story!) Today&#8217;s guest contribution is written by Michael Berry, Principal at Richmond Elementary in Richmond, Vermont.</em></p>
<p>I use my iPad, like other administrators, to make certain parts of my job and day more efficient and mobile.  I take notes on it, pictures, video, send emails, upload blog posts, tweet, etc.  You get the idea.  I do occasionally check out classroom apps to see if they are worth anything or something that I might pass on to others, but it was only last night and today that I purposely identified a very tangible and real area of use that I wasn’t tapping into.  Storytelling.</p>
<p>As a principal I try to connect with students whenever I can.  I have regular check in’s with students as well as the time that I spend in classrooms, on the playground and in the lunch room.  I haven’t used my iPad as a tool during these quieter times with students…until today!</p>
<p><span id="more-1905"></span></p>
<p>You see, every night when I put my daughter to bed, we read a book on my iPad (Winnie the Pooh this week) and then explore an app or two.  Last night we tried Toontastic… and I was sincerely impressed!</p>
<p>Now, back to school. So I have a student that I’m meeting with today and we’re having a hard time getting to what’s going on inside that young mind.  Suddenly, on a whim, I pull out the iPad and ask them if they would like to tell a story with me.  We started up the Toontastic app and started a new story.  It took me a grand total of two minutes to figure out the story we were creating was all about the problem that this student was in my office to discuss.  We worked through all the areas of the story and we were able to have a very meaningful conversation about the resolution…so meaningful that I’m not sure we would have gotten there any other way.</p>
<p>It served as a powerful reminder to me that there are many ways to have meaningful moments with our students and that we shouldn’t be afraid to try some new ideas and allow the story to unfold.</p>
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		<title>Weekly Top ‘Toon: From SWEDEN!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/hC7v3yADE_E/</link>
		<comments>http://launchpadtoys.com/blog/2011/12/weekly-top-toon-from-sweden/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 18:08:05 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1895</guid>
		<description><![CDATA[Moment of Truth: have ZERO idea what &#8220;Resan Med Balongen Och Glassen&#8220; is about other than what Google Translate can tell us about the title (Journey with the Balloon and Ice Cream)&#8230; but if you know the crew here at Launchpad &#8230;]]></description>
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<p>Moment of Truth: have ZERO idea what &#8220;<a href="http://toontube.launchpadtoys.com/7763/">Resan Med Balongen Och Glassen</a>&#8220; is about other than what Google Translate can tell us about the title (Journey with the Balloon and Ice Cream)&#8230; but if you know the crew here at Launchpad Toys, you know that any mention of Ice Cream &#8211; especially when paired with some pretty sweet illustration &#8211; is a fair bet to make the Weekly Top &#8216;Toon.</p>
<p>Nice work Gerda on this really nicely drawn, dynamically animated, and expertly narrated cartoon of a journey to the dojo&#8230; and apparently the Jurassic period. Bravo!</p>
<p>UPDATE: Our friends from TocaBoca were kind enough to provide a translation:</p>
<p><em>&#8220;It&#8217;s called &#8220;The Journey with the balloon and the ice cream&#8221; and starts on a soccer field, but the ballons flies away and the two end up in a karate hall instead. There they decide to learn some karate after warming up. The Ice Cream thinks it is difficult to punch since he/she doesn&#8217;t have any hands&#8230; The balloon then proceeds to fly away even further and ends up in dinosaur times and the ice cream gets slightly eaten and slurped by one particularly hungry dinosaur. Finally the two end up back on the soccer field and the balloon is tied ten times to the goal post. The balloon finally scores in front of the new japanese flag, and wins the game.&#8221;</em></p>
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		<title>Top 10 Digital Toy Box Essentials</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/5KV55reTKnA/</link>
		<comments>http://launchpadtoys.com/blog/2011/12/top-10-digital-toy-box-essentials/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 17:49:56 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1897</guid>
		<description><![CDATA[We co-authored the following post with Dan Donahoo of Wired&#8217;s GeekDad.com, featured here on GeekDad on Dec. 15 2011. With the holidays in full swing and stores brimming with crazed parents scrambling to pickup the hottest toys, we thought we’d &#8230;]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://launchpadtoys.com/blog/2011/12/top-10-digital-toy-box-essentials/"><img class="alignnone size-full wp-image-1898" title="Top10DigitalToyBoxEssentials" src="http://launchpadtoys.com/blog/wp-content/uploads/2011/12/Top10DigitalToyBoxEssentials.jpg" alt="" width="575" height="189" /></a>We co-authored the following post with Dan Donahoo of Wired&#8217;s GeekDad.com, featured <a href="http://www.wired.com/geekdad/2011/12/digital-toy-box-top-10/" target="_blank">here on GeekDad</a> on Dec. 15 2011.</em></p>
<p>With the holidays in full swing and stores brimming with crazed parents scrambling to pickup the hottest toys, we thought we’d take a break from the Mall Madness and Plastic Pandemonium to propose a saner, greener, cheaper, and uniqu(er) alternative: a Digital Toy Box. Sure, mobile phones and tablets are great for digital games like <cite>Pac-Man</cite> and <cite>Angry Birds</cite>, but with their large touchscreens, microphones, and GPS sensors they’re also quickly becoming amazing platforms for digital TOYS.</p>
<p>With this in mind, GeekDad’s Daniel Donahoo and Launchpad Toy’s Andy Russell have put together the following Top 10 list of our favorite apps for open-ended, creative, constructive, and exploratory play – not just substitutes for plastic toys, but tools that empower kids to create, learn, and share through play.</p>
<p>So have at it, parents! Drop those car keys, put away the wrapping paper, and build your kids a Digital Toy Box!</p>
<p><strong>A Digital One-Man-Band: <cite><a href="http://isleoftune.com/" target="_blank">Isle of Tune</a></cite></strong></p>
<p><strong></strong>Drums and triangles giving you a headache? Try this wonderful beat sequencer that enables kids to create and share their own songs through a whimsical and playful interface that (bonus!) teaches them a bit about rhythm, tempo, and tone along the way!</p>
<p><strong>Digital Marble Play: <cite><a href="http://itunes.apple.com/us/app/marble-mixer-for-ipad/id363999775?mt=8" target="_blank">Marble Mixer</a></cite></strong></p>
<p>For those of us who always struggled to position the marble just so in your index finger before flicking it into the circle, you can now introduce your kids to the grand old schoolyard game of marbles. This is an addictive game of marbles for up to four players. It encourages group gameplay around your mobile device and tests those fine motor skills as you have to weight the marble just right to get maximum points.</p>
<p>(the rest after the break)</p>
<p><span id="more-1897"></span></p>
<p><strong>A Digital Puppet Theater: <cite><a href="http://www.launchpadtoys.com/toontastic" target="_blank">Toontastic</a></cite></strong></p>
<p>Of course, we’d be remiss if we didn’t include Launchpad Toys’ own app, <cite>Toontastic</cite>, on this list. Just like dolls, puppets, and action figures, <cite>Toontastic</cite> makes it easy to create your own stories through play – EXCEPT now you can actually record your stories as animated cartoons complete with narration and share them online via ToonTube! Ok, we’ll stop now… but check it out yourself (it’s free) – you’ll be amazed at what kids have created and shared.</p>
<p><strong>A Digital Coloring Book: <cite><a href="http://kidoodleapps.com/products/pirate-scribblebeards-treasure/" target="_blank">Kidoodle Pirate</a></cite></strong></p>
<p>This sophisticatedly simple electronic coloring book offers great story starters and then actually brings your drawings to life by animating them as part of mini-scene cartoons. Beautifully designed, intuitive, and lots of FUN – perfect for the young storyteller/illustrator in all of us.</p>
<p><strong>A Digital Workbench: <cite><a href="http://www.caseyscontraptions.com/" target="_blank">Casey’s Contraptions</a></cite></strong></p>
<p>Second only to Grandpa’s Workshop, this confoundingly addictive physics puzzler challenges kids to invent and solve their own Rube Goldberg machines using stuff they’d find around the house like tennis balls and tin cans. Great for any budding inventor/engineer!</p>
<p><strong>A Digital Butterfly Net: <cite><a href="http://www.projectnoah.org/" target="_blank">Project Noah</a></cite></strong></p>
<p>Sick of your kids being sucked into digital screens? Want to get them outdoors, running around, and exploring nature? <cite>Project Noah</cite> is a brilliant photo-sharing platform for “citizen scientists” to photograph plants and animals all around us, engage in exploration “missions,” and discuss their findings with other nature enthusiasts around the globe.</p>
<p><strong>A Digital Slot-Car Track: <cite><a href="http://www.dreamtracknation.com/" target="_blank">Dream Track Nation</a></cite></strong></p>
<p>Be it Hot Wheels, Slot-Cars, or Carrera Racers, boys (and many girls) around the world LOVE building and driving their own race tracks. <cite>Dream Track Nation</cite> makes that easier than ever and even lets you share tracks with friends once you’re done. Brilliant!</p>
<p><strong>A Digital Beauty Shop: <cite><a href="http://tocaboca.com/games/#toca-hair-salon" target="_blank">Toca Hair Salon</a></cite></strong></p>
<p>Ok, time to fess up. Who amongst us DIDN’T play barber at one time or another to a doll, pet… or sibling (cough, sputter, wheeze). <cite>Toca Hair Salon</cite> is just that – a whimsically fun hair styling toy for kids to cut, color, and blow-dry the hair of funny creatures and characters – all without scissors! A terrific app for social play (Toca Boca has also just released <cite><a href="http://tocaboca.com/games/#toca-kitchen" target="_blank">Toca Kitchen</a></cite> for roleplaying cooking on your iOS device).</p>
<p><strong>A Digital Board Game: <cite><a href="http://itunes.apple.com/us/app/pictureka%21/id402033831?mt=8" target="_blank">Pictureka</a></cite></strong></p>
<p>Touchscreens have turned <cite>Pictureka</cite> into a zoom in, zoom out race against the clock which tests children’s visual and observational skills as they try to find items amid the many images on the screen. This is a game that translates so well to mobile devices and engages children in play that involves memory and recognition.</p>
<p><strong>A Digital Foosball Table: <cite><a href="http://www.rumastudios.com/games/rampage-soccer/" target="_blank">RAMPage</a></cite></strong></p>
<p>Another game for more than one player, children can use their tablet to challenge each other to foosball where the spinning footballers are replaced by marbles shot from behind the net to try to score goals. It is fast, dynamic and is another screen-based game encouraging the development of social skills through multiplayer game play.</p>
<p>There is so much more on offer than simply first person shooters and level-based puzzle games. What other toys would you add to your digital toy box? Let us know in the comments.</p>
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		<title>2011 Rewind: Apple’s “Best Apps”</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/2ihiLpQuk64/</link>
		<comments>http://launchpadtoys.com/blog/2011/12/2011-apple-best-apps/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 01:22:55 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1888</guid>
		<description><![CDATA[Christmas came a bit early this year with Toontastic being named one of &#8220;5 Best Apps&#8221; for iPad Education in Apple&#8217;s 2011 Rewind. It&#8217;s certainly been a fun ride so far and we thought we&#8217;d take a moment to thank &#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://launchpadtoys.com/blog/wp-content/uploads/2011/12/BestApps.jpg"><img class="alignnone size-full wp-image-1889" title="BestApps" src="http://launchpadtoys.com/blog/wp-content/uploads/2011/12/BestApps.jpg" alt="" width="575" height="189" /></a>Christmas came a bit early this year with <a href="http://launchpadtoys.com/toontastic">Toontastic</a> being named one of &#8220;5 Best Apps&#8221; for iPad Education in <a href="itms://itunes.apple.com/WebObjects/MZStore.woa/wa/viewFeature?id=480294864" target="_blank">Apple&#8217;s 2011 Rewind</a>. It&#8217;s certainly been a fun ride so far and we thought we&#8217;d take a moment to thank all of you playful cartoonists out there for your wonderful support and for all of your remarkable creativity in building <a href="http://toontube.launchpadtoys.com">ToonTube</a>, our Global Storytelling Network for Kids.</p>
<p>Ok, enough high-fiving already &#8211; now get back to work on those &#8216;toons!</p>
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		<title>The Force is strong with this Weekly Top ‘Toon</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/g-wG9ruM_pg/</link>
		<comments>http://launchpadtoys.com/blog/2011/12/the-force-is-strong-with-this-weekly-top-toon/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 17:32:32 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1884</guid>
		<description><![CDATA[Continuing with this week&#8217;s theme of mass-media inspired storytelling, this week&#8217;s Top &#8216;Toon is an homage to (yup, I&#8217;m going to say it), the best of the Galactic Trilogy: Empire. From the dark swamps of Dagobah to Cloud City amputation &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/eoqU-R6NMpo" frameborder="0" width="575" height="420"></iframe></p>
<p>Continuing with this week&#8217;s theme of mass-media inspired storytelling, this week&#8217;s Top &#8216;Toon is an homage to (yup, I&#8217;m going to say it), the best of the Galactic Trilogy: Empire. From the dark swamps of Dagobah to Cloud City amputation (shield your eyes!), Captainjack covers it all. Well done young Jedi, well done.</p>
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		<item>
		<title>Weekly Top ‘Toon #1</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/-RGN33syHIQ/</link>
		<comments>http://launchpadtoys.com/blog/2011/11/weekly-top-toon-1/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:28:30 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Weekly Top Toon]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1881</guid>
		<description><![CDATA[Given the Thanksgiving break, we thought we&#8217;d double down on the &#8220;Weekly Top &#8216;Toons&#8221; this week starting with this throwback to the Awesomesauce of 2004: Homestar Runner. Seriously, any fans of Strongbad Emails or Teen Girl Squad out there? Yeah, &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/JhVZqj064qY" frameborder="0" width="575" height="420"></iframe></p>
<p>Given the Thanksgiving break, we thought we&#8217;d double down on the &#8220;Weekly Top &#8216;Toons&#8221; this week starting with this throwback to the Awesomesauce of 2004: <a href="http://homestarrunner.com" target="_blank">Homestar Runner</a>. Seriously, any fans of Strongbad Emails or Teen Girl Squad out there? Yeah, us too. Good on &#8216;ya jBear!</p>
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		<title>Our First Fan-Fic. Cartoon Series!</title>
		<link>http://feedproxy.google.com/~r/launchpadtoys/~3/1w1nrFq5xlI/</link>
		<comments>http://launchpadtoys.com/blog/2011/11/our-first-fan-fic-cartoon-series/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 16:47:09 +0000</pubDate>
		<dc:creator>Andy Russell</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://launchpadtoys.com/blog/?p=1879</guid>
		<description><![CDATA[It&#8217;s a heady day for us here at Launchpad Toys: we have our first fan-fiction (say it three times fast) cartoon channel. Check out Ep1cWaffl3&#8242;s YouTube Channel for the ongoing saga of ToastMan, our new favorite Intrepid Superhero, traveling here &#8230;]]></description>
			<content:encoded><![CDATA[<p><iframe width="575" height="420" src="http://www.youtube.com/embed/3d4yjKMy4TI" frameborder="0" allowfullscreen></iframe></p>
<p>It&#8217;s a heady day for us here at Launchpad Toys: we have our first fan-fiction (say it three times fast) cartoon channel. Check out <a href="http://www.youtube.com/ep1cwaffl3" target="_blank">Ep1cWaffl3&#8242;s YouTube Channel</a> for the ongoing saga of ToastMan, our new favorite Intrepid Superhero, traveling here to earth in search of&#8230; a Cheese Steak.</p>
<p>Great work Ep1cWaffl3, we&#8217;re looking forward to Toastman&#8217;s future Gastronomic Galavants!</p>
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